Making Play Possible for Children in Need

Annual Report 2011 TABLE OF CONTENTS

A NOTE FROM THE EXECUTIVE DIRECTOR 3 OUR STORY 4 A YEAR OF MEMORIES 5 MAKE A DIFFERENCE 10 THANK YOU! 11 DOLLARS & CENTS 15 LEADING THE WAY IN 2011 16

Bringing joy, comfort and learning to children in need through the experience of toys and play.

2 During our first full year of Toy Bank partnership with Kids in A NOTE FROM THE Distressed Situations (K.I.D.S.), we reached more than 720,000 children in need in 2011, bringing play into the lives of young ones affected EXECUTIVE DIRECTOR by poverty, chronic illness, natural disasters, and other unfortunate circumstances. Thanks to our wonderful partner charities and your support, we are proud to announce that in nine years of Toy Bank success, we have distributed more than $62 million in toys to deserving children around the world! DEAR Along with these accomplishments, 2011 brought new and exciting programming for the Foundation. Through our new Play Connects program, member companies of the Toy Industry Association nominated PLAYMAKERS two dozen organizations from across the nation to receive grant funding. Four charities were chosen to receive a combined total of $40,000 to & KIDS OF impact at-risk children through play, education, and mentor programs. Play matters in every child’s life. Thanks to the efforts of the entire toy community as well as our incredible network of partners and ALL AGES, supporters, we are able to take toys from the companies that make them and put them in the hands of children who need and deserve How do you measure a year of play? At the Toy Industry Foundation them. 2011 was quite a year for play. We can’t wait to share the fun (TIF), we measure our year in smiles, laughter, and quality childhood of 2012! experiences. 2011 nearly burst at the seams with fun as we brought play into the lives of more children than ever before through our Thank you all for joining us in making play possible. signature program, The Toy BankTM, as well as national partnerships and new localized grant efforts.

We continued to serve every branch of the military through Play Comforts, our global partnership with Boys & Girls Clubs of America Military Services. Toys were given to military families at 30 U.S. bases in 2011, and we expanded our reach by comforting families stationed abroad in Germany right before a Middle East deployment. Jean Butler, Executive Director Toy Industry Foundation With the My Stuff Bags Foundation, TIF volunteers from across the toy industry assembled thousands of duffel bags full of essentials including blankets, books, clothing, and of course toys, for foster children at our third annual Do Good Stuff-a-thon event. In addition to providing elbow grease, we granted hundreds of thousands of toys and dollars to My Stuff Bags in 2011 to improve the lives of children in crisis.

3 OUR STORY

The mission of the Toy Industry Foundation is to bring joy, comfort, and learning to children in need through the experience of toys and play. We believe that a happy childhood can have an amazing impact on a young life— play today means a bright future tomorrow.

That is why we work year-round with compassionate citizens, philanthropic partners, and the entire toy community to be able to grant toys and funding to an incredible network of children’s charities in the U.S. and around the world.

We hope you’ll peruse our scrapbook to learn about the wonderful work we accomplished in 2011!

4 A YEAR OF MEMORIES 8.2 MILLION CHILDREN have received toys from The Toy BankTM since the program’s inception in 2003 The Toy BankTM & K.I.D.S. Partnership 721,075 The Toy Industry Foundation’s signature program—The Toy BankTM—broke records CHILDREN as it distributed more than 720,000 toys to children in need in 2011. In addition to received toys providing toys through three national partnerships (pages 6-8), The Toy BankTM in 2011 from TM made play possible through a network of local children’s charities with the help of The Toy Bank Kids in Distressed Situations (K.I.D.S.). OPEN ME

3,500 school children in NYC’s Spanish Volunteers collected 24,203 toys in the Children in Newark, NJ smiled as they Harlem treasured their new toys as they TM—a toy The 310 generous manufacturers, year’s largest one-day collection at Toy held a toy from The Toy Bank marched in El Museo del Barrio’s Three retailers, and distributors who gave Fair 2011 that for many was the only gift they Kings Day Parade celebration received for the holidays product throughout the year made The Toy Bank’s success possible 5 A YEAR OF MEMORIES 30 U.S. MILITARY BASES received toys from The Toy BankTM

Boys & Girls Clubs of America $532,709 Military Services / Play Comforts Partnership IN TOYS was distributed to Our Play Comforts partnership with Boys and Girls Clubs of America Military Services grew in children in military families its second full year to reach even more sons and daughters of our nation’s troops. TIF provided toys throughout the year to children at 30 U.S. military bases with the highest deployment rates in the nation and abroad, and granted $92,000 in funding to make this program possible. OPEN

The Navy thanks TIF and its donors for bringing more than 10,000 toys TIF joined the U.S. Air Force and Army in in August Children of the US Marine Corps fell Germany in October to bring play to 9,371 Play Comforts brought smiles to in love with their new toys in April American children living far away from children stationed at a U.S. Coast their homeland Guard base in Massachusetts in June 6 A YEAR OF MEMORIES $1,686,900 IN TOYS was donated in 2011 by the toy industry to impact children entering foster care for years to come My Stuff Bags Foundation Partnership 15,721 In three years of partnership with the My Stuff Bags Foundation, TIF has provided nearly CHILDREN 350,000 toys for children in crisis shelters and foster care. In 2011, we gave toys from received “My Stuff” The Toy Bank, organized volunteers to assemble thousands of My Stuff duffel bags with duffels with necessities necessities, and granted $75,000 in funding to the My Stuff Bags Foundation—providing including brand new hope, joy, and comfort to many rescued children. toys in 2011

OPEN ME

In May, 150 volunteers from toy companies Faces of children served by Horton’s At-risk kindergartners in the welfare across America joined together in California Kids lit up as TIF and MSB gave system fell in love with their new toys and to stuff 5,000 My Stuff duffels during the 3rd duffels to these at-risk youngsters in school supplies delivered to Mott Haven Annual Do Good Stuff-a-thon Washington DC’s Ward 8 in November Academy Charter School in the Bronx 7 A YEAR OF MEMORIES

Ronald McDonald House Charities Partnership

IN 2011, TIF continued the Ronald McDonald House Charities toy donation program, providing thousands of toys to children facing serious medical crises. Families served by Ronald McDonald Houses, 8,110 Mobile Care Units, and Family Rooms throughout the U.S. and Canada toys, costumes, and have been comforted by the gift of play. more were distributed to children in Ronald McDonald House Charities in 2011 OPEN ME

Families throughout the US and Canada enjoy toys and play thanks to generous Toy Industry Association volunteers companies that donate toys to TIF joined pediatric patients and their families for a summer fiesta at the Ronald McDonald House of NY

8 A YEAR OF MEMORIES 27,575 CHILDREN directly impacted by 2011 Play Connects grants

Play Connects Grant Program $40,000 In 2011, the Toy Industry Foundation was proud to introduce the Play Connects community grant GIVEN TO program. Each member company of the Toy Industry Association (TIA) was given the opportunity to community-based nominate a community-based children’s charity for a one-time grant from TIF. In total, two dozen charities nominated by TIA members local nonprofits were nominated for consideration, and four worthy organizations received $10,000 each in grant funding for programs to impact young lives:

2011 PLAY CONNECTS GRANT RECIPIENTS Boys & Girls Club of Stamford for leadership development, educational, and recreational programs for Stamford, CT youth, nominated by Becker Associates LLC

Friends of the Children—Portland for intensive mentoring for high risk children in the Portland, OR area, from Kindergarten through graduation, nominated by Uncle Skunkle Toys, Inc.

The Magic House at the St. Louis Children’s Museum for their “Special Nights for Special Needs” museum program for children with developmental and physical disabilities, nominated by Cepia LLC

826 Valencia for their Workshops Program providing high-quality writing workshops for 500 students Nominating member companies of the Toy Industry Association in the San Francisco Bay Area, nominated by Wild Planet Entertainment, Inc. were proud to accept an award for playing their part

9 MAKE A DIFFERENCE

The work of TIF is possible DONATE TOYS thanks to a caring community Manufacturers, distributors, and retailers are encouraged to contribute playthings including toys, books, DVDs, and more to our signature program, The Toy Bank, all year that joins us in our mission to long. Each toy warms the heart of a child struggling in poverty, rescued from abuse, living on a U.S. military base with their active duty or reserve parent(s), entering foster bring play to children in need. care, or facing other tough challenges. Your support will keep our story going for years to come, and there are many ways to play your part … MAKE A PERSONAL GIFT You can help make play possible for a child today through a personal donation to the Toy Industry Foundation. Donate $250 or more and become a member of our Leaders Circle—a committed group of annual supporters dedicated to putting joy in the hearts of kids who need it most. CORPORATE PATRONAGE Whether it is through funding ads in our annual Toy of the Year (TOTY) Awards Tribute Book publication, special event sponsorship, or a touching corporate gift, companies in the toy community and beyond are critical to the success and future of the Toy Industry Foundation. VOLUNTEER Helping hands and hearts are always needed to collect toys at toy industry tradeshows, give away toys at special events across the country, assist with critical administrative work at our New York office, and much more. SHARE OUR STORY Stay connected with us through Facebook at www.facebook.com/ToyIndustryFoundation and help share our mission with the world!

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10 THANK YOU SUPPORTERS $1,000–4,999 FRIENDS $500–999 American Plastic Toys Inc. Blue Orange Games Blip Toys LLC Blue Plate Media Services TO OUR Bridge Direct, The Cardinal Industries Inc. Early Light International Holdings Ltd. Cloud B CORPORATE Funrise Toy Corporation Faber-Castell/Creativity for Kids Futterman & Dupree LLP Fashion Institute of Technology Herald Metal & Plastic Works Ltd. KaleidOScope PATRONS HIT Entertainment Limited Lund and Company Invention LLC HUB International Northeast Nextoy, LLC CHAMPIONS $30,000+ Jetta Co., Ltd. Norman & Arlene Fabricant Kids in Distressed Situations (K.I.D.S.) PartnerShip Bandai America, Inc. K’Nex Industries, Inc. S.R.M. Entertainment Ltd. Duracell KPMG Wynnewood Corporation Limited Hasbro, Inc. Kreab Gavin Anderson (Strategy XXI) Mattel, Inc. Learning Curve Brands, Inc. MATCHING GIFTS Little Kids, Inc. VISIONARIES $20,000–29,999 Loeb & Loeb LLP Mattel Children’s Foundation Lucasfilm Ltd. Matching Gifts Program JAKKS Pacific, Inc. Maui Toys NPD Group, The BENEFACTORS $10,000–19,999 Patch Products Cartoon Network. The Playmobil USA, Inc. Disney Consumer Products Public Broadcasting Services LEGO Systems, Inc. Razor USA, LLC Nickelodeon Consumer Products Reuben Klamer Toylab LLC Target Safari Ltd. Sargent & Berman Inc. PHILANTHROPISTS $5,000–9,999 ThinkFun, Inc. Toy Industry Association (TIA) Big Monster Toys Toy Shippers Association (TOYSA) Kader Holdings Company Ltd. Toys R Us LeapFrog Enterprises, Inc. USAOPOLY, Inc. Radio Flyer, Inc. Walmart Spin Master Ltd. Wild Planet Entertainment, Inc. Warner Brothers Consumer Products Women In Toys, Inc.

11 Bandai America, Inc. CuddleCakes Group LLC Goldie International, Inc. THANK YOU Barb-A-Mel Books, Inc. Cypress Consulting Gorgeous Products Inc. Basic Fun* Delta Children’s Products Greathall Productions Inc. TO OUR Bestway USA Diggin Active, Inc. Green Toys, Inc. Beverly Hills Teddybear Co./ Discovergames.com Griddly Games one2believe Discovery Bay Games Guidecraft USA, Inc. TOY BANK Big Tent Entertainment Disguise Gund Big Time Toys, LLC Dover Publications Gyrobike DONORS Bigjigs Toys Ltd. Dowdle Folk Art Hap Palmer Blip Toys Drybranch / Sport Design Harrisville Designs Inc Blue Orange Games Duncan Toys Company, Hasbro, Inc.* Bluw Toys a division of Flambeau Inc. Hauck Toys for Kids Box-O-Mania DuneCraft Heartland Consumer Products Brainy Company, The Duracell Holgate Toys Co. Briarpatch, Inc. Educational Insights Horizon Group USA Bridge Direct, The Elenco Hot Focus Inc. Bruder Toys Endless Games Hotaling Imports Buffalo Games Entertainment Earth HSP Nature Toys Build-a-Bear Workshop Evergreen (CP) USA Inc. Hudson Industries, Inc. 360 Public Relations Canadian Group, The Every Baby Company I Can Do That! Games 3L PlentyPlay Aps Candy Kitchen Shoppes, Inc. EZY Roller Imagination Brands, Co. abraKIDabra Toys Cardinal Games Faber-Castell/Creativity for Kids Imperial Toy Adventures of Zylie the Bear, The / Carson-Dellosa Publishing Family Games Infinitoy Arete LLC Cartamundi USA Famosa North America Insect Lore ALEX * Casdon PLC Fashion Angels International Arrivals Alexander Doll Company Cepia LLC Find It Games International Playthings* Allied Products Company CHH Quality Products Fliptomania Italtrike Alpha Toys Chicco FREDS SWIM ACADEMY GmbH J. Bell-Jones LLC Amav Enterprises LTD Child’s Play Fremont Die Consumer Products JAKKS Pacific, Inc. American Plastic Toys Citiblocs Friendly Toys Corp. Jamz Products.net Amloid Citiwell International Inc. FS-USA/Mega Marbles Jax Limited, Inc.* Amusemints CJ Products Fun Q Games, Inc. JC Toys Group, Inc. aNb Media Claudio Reig, S.L. Fundex Games, Ltd. Jonic Distribution North America Anchor Bay Entertainment Cloud B Funrise Toy Corporation* Just Jump It Animal Adventures Colorbok Inc. GameBrotherZ KETTLER Art 101 Conquest of Arthenia, LLC Gatogi Kid Galaxy, Inc. Artisands Cookie Jar Gayla Industries Kid O Products Ashare Patterson Design Corolle GeoCentral Kids in Distressed Situations (K.I.D.S.) Asmodee Editions LLC Courage Brands Geospace International Kids Juke Box Astute Games, LLC Crayola LLC GeoToys Kids Prefered Atticle Limited CRA-Z-ART Glide Bikes Kids Touch Inc. Aurora World, Inc. Creative Education of Canada Global Products, Kidz Delight Ltd. Bananagrams, Inc. Crocodile Creek a division of Columbus Closeouts Kidz Toyz, Inc.

*Annual donor since The Toy Bank’s inception in 2003 12 Millers Imagine Inc. POOF-Slinky, Inc. Successful Kids, Inc. TOY BANK dba Seasons of Fairport Pressman Summitt Toy MindWare Holdings, Inc. Prestige Toy Corp. Swimways Corp. DONORS Miniland Educational Corp. Pretty Ugly LLC / Uglydoll TDC Games, Inc. Modern Publishing Purearth International Ltd. Team Rensi: Motorsports (continued) Molto Y Cia, S.A. Puzzled, Inc. Teamson Design Corp. Moose Enterprise R&R Games Tech Group Moosetache Games Radio Flyer, Inc.* Techno Source K’NEX Brands Mrs. Pinkelmeyer LLC Ravensburger USA, Inc. Thames & Kosmos LLC Krooom Mudpuppy Razor USA LLC ThinkFun, Inc. Lafayette Puzzle Factory-LPF Limited New Adventures LLC Recent Toys Tin Box Company, The LeapFrog Enterprises, Inc. New Star Reeve & Jones LLC TINY LOVE Learning Curve Brands Norman & Globus (ScienceWiz) Re-Marks, Inc. TMI Toymarketing International Learning Encounters North American Bear Rex Games TOOBEEZ, LLC Learning Express of Mt. Lebanon North Star Games Rhino Toys, Inc. Tot Tutors, Inc. Learning Resources Odyssey Books Rico Industries Toy Industry Association Lee Publications OgoSport LLC Rocket USA Toy State LEGO Systems, Inc. Ohio Art Company Russ Berrie U.S. Gift Toyops Levels of Discovery Omnicor Inc. (The Wikki Stix Co.) S.R.M. Entertainment, Ltd. Trampolines USA Inc. Lifetime Products Orange Elephant LLC Saturnian Trophy Music Co. Lilliputiens Oregon Scientific, Inc. Savvi UCC Distributing, Inc. Little Adventures Oriental Trading Company SCARY Design Uncle Milton Industries* Little Kids, Inc.* Original Toy Company, The Schleich North America Unique Features LockerSkin Pacific Play Tents, Inc.* Schoenhut Piano Co., Inc. University Games Lovee Doll & Toy Co., Inc. Paper House Productions School Zone Publishing USAopoly MacMillan Paragon Group USA/Smart Trike LLC Serendipity Puzzle Co. Vamp Toys Mad Cave Bird Games, LLC Parris Manufacturing Co. Sherman Park Girl Scouts Vante Mag-Nif, Inc.* Patch Products Shocker Toys WABA Fun, LLC Marai Toys LLC Peaceable Kingdom Silly Puppets Waboba Inc Marion and Company, Inc. Peachtree Playthings Skullduggery Walmart Inc. Marky Sparky Toys Pecoware Small World Toys Westminster Inc. Marlon Creations Perpetual Group, LLC Smart Monkey Toys Wham-O MasterPieces Puzzle Company Phoenix Custom Promotions Inc (Me and SmartLab Toys What Kids Want! Inc. Mattel, Inc.* Molly P.) SMI Sales Management Inc. Whomp LLC Maxim Enterprise Inc Piggy Story, The Sourcing International Wild Planet Entertainment, Inc.* Mayfair Games P’kolino Spin Master Ltd.* Wild Sales LLC Mega Brands America Inc. PlanToys, Inc. Sportcraft, Ltd. Winfat Industrial Co. Ltd. Megoli Games PlaSmart, Inc. Sprig Toys Inc. Winning Moves Games Melissa & Doug, LLC Play Visions Squishable.com, Inc. Woddon Industrial Limited Merchant Ambassador (Holdings) Ltd. Playmates Stack & Stick Toys (Peters Group) Workman Publishing MGA Entertainment Playmobil USA, Inc. Step 2 Company LLC, The* World of EPI (Positively Perfect) Michael Kohner Corporation Playroom Entertainment Stony Apparel Zither Heaven LLC Poofin Street Surfing

*Annual donor since The Toy Bank’s inception in 2003 13 Al & Gerrie Verrecchia Brendan Boyle Marie & Paul Vitale THANK YOU Bob & Amy Wann Leigh Anne Brodsky George Vorkas Maggie Young, Jean M. Butler Andrew Weiner in honor of Howard Beige, Wayne Charness Maryellen Zarakas TO OUR Jodi & Joel Berger, Michael Conger Mark Zeller and Bonnie Canner Thomas Courtney LEADERS Mary Couzin FRIENDS $100–249 GOLD $500–999 Ed Desmond Judith Ellis Adrienne Appell CIRCLE Ellen Block Norman & Arlene Fabricant Linda Bern William Campbell Kevin & Kristina Farr in memory of Stan Clutton Howard Fleischer King Cheng Bernadette Boyle John Frascotti DONORS in honor of Arnie Rubin Reid Campbell Les Friedland Paul & Eden Dedrick Leigh Carleu John W. Gessert Stephen Gass Troy Gibson Trish Egan DIAMOND $2,500+ Daniel Grossman James Gallagher Peter Henseler Kelly Gilmore Andrew Hackman Pat and Kathy Feely Art Hirsch Richard Gottlieb Phil Jackson Neil & Amanda Friedman Mike Hirtle Sam Harwell Jeffrey Rosen Gerrick & Ann Johnson Tom & Karen Kalinske Katie Kaapcke Mary Turner David Kapnick Elizabeth Kalodner Nick Karamanos The Turner Foundation Fund Carter Keithley Linda Kapnick Anatole Klyuchnikov Thomas Keoughan Alan & Lisa Kaufman Elisabeth Krisel Michael Kohner Isaac Larian in memory of Stan Clutton PLATINUM $1,000–2,499 Amanda McDorman Susie Lecker W. Eugene & Christine Law Kenneth Lewis John W. Amerman The Turner Foundation Fund Andrew Messer Philip Licetti Howard Jay Beige, Rubie’s Costumes Karen McTier Matthew Petersen Samantha Lomow in honor of Kelly Gilmore Salli & Stephen Mickelberg Jim Petrone Bruce D. Lund, Lund & Jerry Cleary Richard Neitz Laura Post Company Invention, L.L.C. The Robert and Kathleen Eckert Ramona Pariente Peter Sandel Marisa M. Medina Family Fund Jerry Perez Wiebe Tinga Andrew Mercer Jim & Robin Engle Paul & Shirley Price Catherine Meredith Jill Will Joan and Leonard Engle Howard Roffman John Meyer Dan Wise Family Foundation Genna Rosenberg, Imperial Toy Tom & Sue Neville Jay & Karen Foreman Chuck Scothon Jill Nordquist David & Linda Hargreaves Mike Sorvillo & Melissa Kipp Robin O’Donnell Alan Hassenfeld Anthony J. Tesoro Lysa Opfer Tim Kilpin Peter Tiger Jeremy Padawer Reuben Klamer Jane A. Zimmy Beatrice Pardo in memory of Elliot Handler Tina Zinter-Chahin Robert Pasin Annette & Soren Laursen Denielle Pemberton-Heard M. Barry Levy Burt Reiner, Reiner Associates Don & Karen Rosenwinkel SILVER $250–499 Chris Schaden Arnie & Laura Rubin Andrea & Bill Barthello Charles Schnaid Caren Shalek John Barton John Sinclair Jerry Smith William W. Beebe IV in memory of Stan Clutton Bryan Stockton Joel Berger Holly Stein Ben Varadi Marian Bossard

14 DOLLARS & CENTS

HOW WE SPEND OUR DOLLARS REVENUE & SUPPORT 2011 2010

In-kind Support of The Toy Bank $6,505,515 $5,126,866

Toy of the Year Awards 264,658 289,189 Special Event net revenue

Donations from 381,073 361,149 Toy Industry Association, Inc.

Leaders Circle, Corporate Support, 180,229 100,991 and Other Fundraising

TOTAL $7,331,475 $5,878,195

EXPENSES

Program Services & Grants 95.4% Program Services and $6,815,650 $5,458,767 Partnership Grants Fundraising & Marketing 2.6% General and Administrative 137,632 133,179 General & Administration 2% Fundraising 95,280 88,727

Marketing 92,744 91,390

TOTAL $7,141,306 $5,772,063

15 LEADING THE WAY

2011 BOARD OF TRUSTEES

Pat Feely, Soren Torp Laursen Chairman LEGO Systems, Inc. STAFF Formerly of Radica Games Ltd. Denielle Pemberton-Heard Jean Butler Ellen Block PBS Executive Director Jerry Cleary Genna Rosenberg Marisa Medina In-Sync Consulting Imperial Toy Foundation Manager Neil Friedman Arnie Rubin Melissa Kipp Funrise Toy Corporation Foundation Coordinator Stephen Gass Every Baby Company Bryan Stockton Mattel, Inc. Kelly Gilmore Warner Bros. Consumer Products Al Verrecchia Hasbro, Inc. Daniel Grossman Wild Planet Entertainment, Inc.

1115 Broadway | Suite 400 | New York, NY 10010 | P: 646-454-5581 | F: 212-675-1328 [email protected] www.toyindustryfoundation.org www.facebook.com/ToyIndustryFoundation

A YEAR OF MEMORIES GO BACK

APPENDIX : LETTERS A YEAR OF MEMORIES GO BACK

APPENDIX : LETTERS