Making Play Possible for Children in Need
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Making Play Possible for Children in Need Annual Report 2011 TABLE OF CONTENTS A NOTE FROM THE EXECUTIVE DIRECTOR 3 OUR STORY 4 A YEAR OF MEMORIES 5 MAKE A DIFFERENCE 10 THANK YOU! 11 DOLLARS & CENTS 15 LEADING THE WAY IN 2011 16 Bringing joy, comfort and learning to children in need through the experience of toys and play. 2 During our first full year of Toy Bank partnership with Kids in A NOTE FROM THE Distressed Situations (K.I.D.S.), we reached more than 720,000 children in need in 2011, bringing play into the lives of young ones affected EXECUTIVE DIRECTOR by poverty, chronic illness, natural disasters, and other unfortunate circumstances. Thanks to our wonderful partner charities and your support, we are proud to announce that in nine years of Toy Bank success, we have distributed more than $62 million in toys to deserving children around the world! DEAR Along with these accomplishments, 2011 brought new and exciting programming for the Foundation. Through our new Play Connects program, member companies of the Toy Industry Association nominated PLAYMAKERS two dozen organizations from across the nation to receive grant funding. Four charities were chosen to receive a combined total of $40,000 to & KIDS OF impact at-risk children through play, education, and mentor programs. Play matters in every child’s life. Thanks to the efforts of the entire toy community as well as our incredible network of partners and ALL AGES, supporters, we are able to take toys from the companies that make them and put them in the hands of children who need and deserve How do you measure a year of play? At the Toy Industry Foundation them. 2011 was quite a year for play. We can’t wait to share the fun (TIF), we measure our year in smiles, laughter, and quality childhood of 2012! experiences. 2011 nearly burst at the seams with fun as we brought play into the lives of more children than ever before through our Thank you all for joining us in making play possible. signature program, The Toy BankTM, as well as national partnerships and new localized grant efforts. We continued to serve every branch of the military through Play Comforts, our global partnership with Boys & Girls Clubs of America Military Services. Toys were given to military families at 30 U.S. bases in 2011, and we expanded our reach by comforting families stationed abroad in Germany right before a Middle East deployment. Jean Butler, Executive Director Toy Industry Foundation With the My Stuff Bags Foundation, TIF volunteers from across the toy industry assembled thousands of duffel bags full of essentials including blankets, books, clothing, and of course toys, for foster children at our third annual Do Good Stuff-a-thon event. In addition to providing elbow grease, we granted hundreds of thousands of toys and dollars to My Stuff Bags in 2011 to improve the lives of children in crisis. 3 OUR STORY The mission of the Toy Industry Foundation is to bring joy, comfort, and learning to children in need through the experience of toys and play. We believe that a happy childhood can have an amazing impact on a young life— play today means a bright future tomorrow. That is why we work year-round with compassionate citizens, philanthropic partners, and the entire toy community to be able to grant toys and funding to an incredible network of children’s charities in the U.S. and around the world. We hope you’ll peruse our scrapbook to learn about the wonderful work we accomplished in 2011! 4 A YEAR OF MEMORIES 8.2 MILLION CHILDREN have received toys from The Toy BankTM since the program’s inception in 2003 The Toy BankTM & K.I.D.S. Partnership 721,075 The Toy Industry Foundation’s signature program—The Toy BankTM—broke records CHILDREN as it distributed more than 720,000 toys to children in need in 2011. In addition to received toys providing toys through three national partnerships (pages 6-8), The Toy BankTM in 2011 from TM made play possible through a network of local children’s charities with the help of The Toy Bank Kids in Distressed Situations (K.I.D.S.). OPEN ME 3,500 school children in NYC’s Spanish Volunteers collected 24,203 toys in the Children in Newark, NJ smiled as they Harlem treasured their new toys as they TM—a toy The 310 generous manufacturers, year’s largest one-day collection at Toy held a toy from The Toy Bank marched in El Museo del Barrio’s Three retailers, and distributors who gave Fair 2011 that for many was the only gift they Kings Day Parade celebration received for the holidays product throughout the year made The Toy Bank’s success possible 5 A YEAR OF MEMORIES 30 U.S. MILITARY BASES received toys from The Toy BankTM Boys & Girls Clubs of America $532,709 Military Services / Play Comforts Partnership IN TOYS was distributed to Our Play Comforts partnership with Boys and Girls Clubs of America Military Services grew in children in military families its second full year to reach even more sons and daughters of our nation’s troops. TIF provided toys throughout the year to children at 30 U.S. military bases with the highest deployment rates in the nation and abroad, and granted $92,000 in funding to make this program possible. OPEN The Navy thanks TIF and its donors for bringing more than 10,000 toys TIF joined the U.S. Air Force and Army in in August Children of the US Marine Corps fell Germany in October to bring play to 9,371 Play Comforts brought smiles to in love with their new toys in April American children living far away from children stationed at a U.S. Coast their homeland Guard base in Massachusetts in June 6 A YEAR OF MEMORIES $1,686,900 IN TOYS was donated in 2011 by the toy industry to impact children entering foster care for years to come My Stuff Bags Foundation Partnership 15,721 In three years of partnership with the My Stuff Bags Foundation, TIF has provided nearly CHILDREN 350,000 toys for children in crisis shelters and foster care. In 2011, we gave toys from received “My Stuff” The Toy Bank, organized volunteers to assemble thousands of My Stuff duffel bags with duffels with necessities necessities, and granted $75,000 in funding to the My Stuff Bags Foundation—providing including brand new hope, joy, and comfort to many rescued children. toys in 2011 OPEN ME In May, 150 volunteers from toy companies Faces of children served by Horton’s At-risk kindergartners in the welfare across America joined together in California Kids lit up as TIF and MSB gave system fell in love with their new toys and to stuff 5,000 My Stuff duffels during the 3rd duffels to these at-risk youngsters in school supplies delivered to Mott Haven Annual Do Good Stuff-a-thon Washington DC’s Ward 8 in November Academy Charter School in the Bronx 7 A YEAR OF MEMORIES Ronald McDonald House Charities Partnership IN 2011, TIF continued the Ronald McDonald House Charities toy donation program, providing thousands of toys to children facing serious medical crises. Families served by Ronald McDonald Houses, 8,110 Mobile Care Units, and Family Rooms throughout the U.S. and Canada toys, costumes, and have been comforted by the gift of play. more were distributed to children in Ronald McDonald House Charities in 2011 OPEN ME Families throughout the US and Canada enjoy toys and play thanks to generous Toy Industry Association volunteers companies that donate toys to TIF joined pediatric patients and their families for a summer fiesta at the Ronald McDonald House of NY 8 A YEAR OF MEMORIES 27,575 CHILDREN directly impacted by 2011 Play Connects grants Play Connects Grant Program $40,000 In 2011, the Toy Industry Foundation was proud to introduce the Play Connects community grant GIVEN TO program. Each member company of the Toy Industry Association (TIA) was given the opportunity to community-based nominate a community-based children’s charity for a one-time grant from TIF. In total, two dozen charities nominated by TIA members local nonprofits were nominated for consideration, and four worthy organizations received $10,000 each in grant funding for programs to impact young lives: 2011 PLAY CONNECTS GRANT RECIPIENTS Boys & Girls Club of Stamford for leadership development, educational, and recreational programs for Stamford, CT youth, nominated by Becker Associates LLC Friends of the Children—Portland for intensive mentoring for high risk children in the Portland, OR area, from Kindergarten through graduation, nominated by Uncle Skunkle Toys, Inc. The Magic House at the St. Louis Children’s Museum for their “Special Nights for Special Needs” museum program for children with developmental and physical disabilities, nominated by Cepia LLC 826 Valencia for their Workshops Program providing high-quality writing workshops for 500 students Nominating member companies of the Toy Industry Association in the San Francisco Bay Area, nominated by Wild Planet Entertainment, Inc. were proud to accept an award for playing their part 9 MAKE A DIFFERENCE The work of TIF is possible DONATE TOYS thanks to a caring community Manufacturers, distributors, and retailers are encouraged to contribute playthings including toys, books, DVDs, and more to our signature program, The Toy Bank, all year that joins us in our mission to long. Each toy warms the heart of a child struggling in poverty, rescued from abuse, living on a U.S. military base with their active duty or reserve parent(s), entering foster bring play to children in need.