DOCSLIB.ORG

Shaq Weighs in on His Brand's Authenticity Tim Gunn: “Glasses Are Your Wardrobe's Secret Weapon!”

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Shaq Weighs in on His Brand's Authenticity Tim Gunn: “Glasses Are Your Wardrobe's Secret Weapon!” AS SEEN INNovember 2016 SHAQ WEIGHS IN ON HIS BRAND’S TIM GUNN: AUTHENTICITY “GLASSES ARE YOUR WARDROBE’S SECRET WEAPON!” ZYLOWARE EYEWEAR • 914.708.1200 WWW.ZYLOWARE.COM #WEAREZYLOWARE As Seen In/November 2016 02 AS SEEN IN November 2016: The Frame Update from Optometry Web There’s lots of new styles coming from Zyloware for November. The new Sophia Loren 1548 is a full rim, zyl frame featuring elegant accents and modern styling, and is available in three feminine colors — natural, mauve and burgundy. For the Via Spiga eyewear collection, the full rim metal Leona frame is all about sharp styling and on-trend design, while the Sebastiana full rim metal frame is all about details with basket-weave cutouts on the front and marble design on the inside temple tips. And the masculine Randy Jackson style 1925 is a bold and stylish semi-rimless metal frame available in two color treatments and features Extended Fit sizing. Randy Jackson style 1925 in Black (021) Via Spiga Leona in Wine (710) Via Spiga Sebastiana in Black (500) Sophia Loren style 1548 in mauve (073) As Seen In/November 2016 02 As Seen In/November 2016 03 recreate THE LOOK! Keke Palmer at the American Music Awards Style 418-S in Burgundy (900) The Via Spiga Sun 418S is a full rim metal sunglass that is fully Rx’able and 100% UV protection. This frame features a chic and unique metal endpiece and on-trend pattern on the zyl temples. The designed laser Via Spiga logo brands the metal temples and snap-in nosepads provide the wearer with comfort. As Seen In/November 2016 04 Get on Trend: Tim Gunn Says that Glasses Are Your Wardrobe’s Secret Weapon Tim Gunn isn’t trying to make glasses great again: They never were out of style. The Project Runway judge partnered with Transitions lenses to persuade eyewear skeptics into “Seeing Life Through a New Lens” by protecting their eyes from harmful exposure to UV rays and blue light that’s emitted from technology. For instance, did you know that 75% of Americans claim to be concerned about UV eye exposure, and yet only 31% actually wear sunglasses when they go outside? We’re hypocrites, but why should we be when Transitions lenses can fit into virtually any frame as a bold fashion accessory and are available in nearly any prescription? Transitions block 100% of the sun’s harmful UVA/UVB rays, and their tint adjusts to accommodate natural and blue light from our cell phones, laptops, iPads throughout the day. Gunn suggests that when you finally commit to using Transitions lenses, you should consider round frames, vintage square frames, and brow line frames as fashionable options. “There’s a lot that goes into picking the perfect frame, but picking the perfect lens is a snap. Transitions bring function to the fashion world,” says Gunn. “They fit seamlessly into any lifestyle and keep you seeing and looking your best in any light.” Read the entire article here: http://bit.ly/2fB5ejF As Seen In/November 2016 05 CAPTURE DAISY’S LOOK! Style CORAL in Burgundy Capture the feminine look of Daisy Fuentes with a pair of Daisy Fuentes Sunwear! Style Coral (pictured above in Burgundy) is a semi-square shape with fashion forward detailing and on-trend appeal. This plastic frame incorporates round, linked metal accents on the temple and is fully Rx’able with 100% UV protection. As Seen In/November 2016 06 AS SEEN IN LAUNCHES: Zyloware Adds New Frame to Sophia Loren Collection Zyloware has added style 1548, a frame with elegant accents and modern styling, to its Sophia Loren collection. This full rim, zyl frame is available in three feminine colors, each offering a distinctive color palette and unique details. Natural (003) has a translucent soft pale front and eye-catching temple in earthy tones. Mauve (073) has a translucent feminine pink front with a confetti pattern of purple, red and orange hues on the temple. Burgundy (077) is a bold shape of purple with a contrasting cream inside. All three colors feature a temple with glimmering stones and a color coordinating epoxy stone in the center. SL 1548 in Natural (003) SL 1548 in Mauve (073) SL 1548 in Burgundy (077) As Seen In/November 2016 07 Shaq-A-Claus will soon dash through the snow to make Christmas wishes come true Shaq-A-Claus will soon dash through the snow to make Christmas wishes come true. NBA Legend, philanthropist and entrepreneur Shaquille O’Neal is re-enlisting as his holly jolly alter-ego to encourage shoppers to donate to the charity. Also making a comeback is The Great Big Shaq-A-Claus Wish List – items purchased from this list will be sent directly to Toys for Tots, helping deliver the magic of a toy to kids in need across the country. “One act of kindness can be an inspiration to a kid – it was for me when I received the gift of a basketball on Christmas morning,” said Shaquille O’Neal. “That’s why I’m once again suiting up as Shaq-A-Claus and calling on my little elves across the country to help me and Toys”R”Us deliver the awesome magic of a toy to kids in need this Christmas by donating to Toys for Tots.” As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys”R”Us has raised nearly $50 million and collected more than 4 million toys since the partnership began in 2004. The Shaq- A-Claus program is also supported by the Toys”R”Us Children’s Fund. As Seen In/November 2016 08 SHAQUILLE O’NEAL WEIGHS IN ON HIS BRANDS AUTHENTICITY Recently, the big time investor and former NBA superstar Shaquille O’Neal weighed in on the authenticity behind his brand and his investments. In Dec. 2015, Shaq signed a deal with brand development company Authentic Brands Group in hopes of continuing his legacy, joining the ranks of individuals such as Elvis, Marilyn Monroe, Michael Jackson and Julius Erving. The deal could turn profits in the hundreds of millions, providing Shaq with a 51 percent share of the deals that he does for the rest of his life. When asked about his motivation behind a deal with the company, Shaq didn’t hesitate in his response. “[I was] born and raised in Newark, New Jersey. I went to college in Louisiana, where my marketing professor told me that ‘big guys don’t sell.’ I wanted to prove him wrong, and you know I’ve been proving him wrong ever since,” Shaq told CNBC’s “Squawk on the Street.” “I wanted the name of the Shaq brand to live on forever. You know when you speak about the Shaq brand, I want to be known as the ambassador of fun.” On October 24, Shaq announced his new role as a local franchise owner of and the global spokesperson for Krispy Kreme doughnuts. In an interview with CNBC, O’Neal elaborated on his decision to do so, saying, “All the deals that I’m involved with are companies that I’ve believed in and companies that I’ve used. I always tell people, if I haven’t used your product, I will never take your money.” In the past, Shaq has been involved in deals for products such as Icy Hot and Arizona Iced Tea. In 2015, with that same “I must believe in it” mentality, O’Neal refused a deal with Starbucks. His authenticity extends beyond his endorsements to his investments as well. “My thinking is that you know on the investment side, if it’s going to change the world, it’ll probably work,” Shaq told CNBC when explaining his investments in companies such as Google and products such as Vitamin Water. An owner of the Sacramento Kings since 2013, Shaq is currently looking into expanding his sports investments beyond the NBA and into soccer and baseball as well. Read the entire article here: http://cnb.cx/2gCwHRZ As Seen In/November 2016 09 More of what Shaq has been up to! We’re not exactly sure how Shaq does it... but the Big Diesel is everywhere! Shaq and Kendrik Lamar teamed up to talk small business Shaquille O’Neal sat down with Yahoo Finance’s Senior Correspondent JP Mangalinadin to discuss his brand authenticity Shaq poses with Wayne Nugent, the founder of WorldVentures at WorldVentures’ training event Shawn Hanson’s Sports Corner looks back on the 2016 NBA Hall of Fame Shaq recently purchased ERG eSports with Shaq begins filming for TNT ‘Inside the NBA’ partner Alex Rodriguez, aka A-Rod As Seen In/November 2016 10 AS SEEN IN PRODUCT OF THE DAY! On-trend styling and masculine appeal come together in the Randy Jackson 1073. This full rim metal frame features a flat metal top bar construction on the front and is offered in an attractive rectangle shape. Black (021) has a shiny black exterior with black, crystal and blue interior temple detail. Gunmetal (058) offers a matte dark gunmetal finish with olive, white and black detailing on the interior of the temple. Both colors feature three gunmetal bars on the temple and a gunmetal Randy Jackson logo inside the right temple tip. The RJ 1073 offers snap-in nosepads and the ability to accommodate progressives for a larger audience. As Seen In/November 2016 11 the inside scoop: 2016 release and promotions schedule NEWS Z ZYLOWARE 2016 CURRENT ZYLOWARE PROMOTIONS: YEAR END Purchase any 8 Sophia Loren frames, receive a FREE hangbag! PROMOTION BUY 36 FRAMES Purchase any 8 Stetson $150 AMEX GIFT CARD frames, receive a FREE Stetson 3-piece cologne set T I T A N I U M Purchase any 8 Randy Jackson frames, receive a FREE portable power bank charger BUY 18 FRAMES AMAZON ECHO DOT AND 2016 Feature Frame Releases A $25 AMEX GIFT CARD NOVEMBER DECEMBER Sophia Loren 1548 Randy Jackson 1073 Randy Jackson 1925 Leon Max 4038 Via Spiga Leona Leon Max 4039 Via Spiga Sebastiana Leon Max 4040 Via Spiga Teodora BUY 12 FRAMES AMAZON ECHO DOT DIRECT 16-003 © 2016 Zyloware Eyewear.
Load more

Recommended publications
  • Pro-Poor Development and Power Asymmetries in Global Value
    Pro-Poor Development and Power Asymmetries in Global Value Chains September 2015 Ajmal Abdulsamad Stacey Frederick Andrew Guinn Gary Gereffi This report was prepared on behalf of Oxfam America. The research draws primarily on the available global value chain literature. Other data sources include a number of proprietary database, academic journals, and reports on the respective industries for each case study. Errors of fact or interpretation remain the exclusive responsibility of the authors. The opinions expressed in this report are not endorsed by the sponsor. The corresponding author may be contacted at: [email protected] Duke University, Center on Globalization, Governance and Competitiveness (Duke CGGC) The Duke University Center on Globalization, Governance & Competitiveness (Duke CGGC) is affiliated with the Social Science Research Institute at Duke University. Duke CGGC is a center of excellence in the United States that uses a global value chains methodology to study the effects of globalization in terms of economic, social, and environmental upgrading, international competitiveness and innovation in the knowledge economy. Duke CGGC works with a network of researchers and scholars around the world in order to link the global with the local and to understand the effects of globalization on countries, companies and the full range of development stakeholders. www.cggc.duke.edu Center on Globalization, Governance & Competitiveness, Duke University © September 2015 Table of Contents Part I: Summary Findings ..............................................................................................................
    [Show full text]
  • Eva Chalas, MD, FACOG, FACS We Thank You for All You Do for Us, Dr
    The American Cancer Society’s Gala of Hope 2012.pdf 1 2/20/12 10:29 AM Gala of Hope 2012.pdf 1 2/20/12 10:29 AM Gala of Hope 2012.pdf 1 2/20/12 10:29 AM Best Wishes from the Divisions of Hematology and Medical Oncology Shawn H. Zimberg, MD, Ezriel Diamond, MD, Edward Obedian, MD, of North Shore University Hospital and ShawnJigna H.Desai Zimberg, Jhaveri, MD, MD, Ezriel Andrew Diamond, Pearlman, MD, Edward MD, Niti Obedian, Dube, MD, MD, Long Island Jewish Medical Center JignaDonald Desai G. Bronn, Jhaveri, MD MD, PhD, Andrew Arvin J. Pearlman, Adler, DO, MD, Raman Niti Dube, Kaul, MD,MD ShawnDonald H. Zimberg,G. Bronn, MD, MD EzrielPhD, ArvinDiamond, J. Adler, MD, DO, Edward Raman Obedian, Kaul, MD MD, Jigna Desai Jhaveri, MD, Andrew Pearlman, MD, Niti Dube, MD, Daniel Budman, MD Donald G. Bronn, MD CongratulatePhD, Arvin J. Adler, DO, Raman Kaul, MD Congratulate Chief, Don Monti Division of Medical Oncology/ Dr. Eva Chalas Division of Hematology Dr.Congratulate Eva Chalas for her efforts in the fight against cancer Steven Allen, MD Jonathan Kolitz, MD for her effortsDr. in Eva theand fightChalas against cancer for her efforts in theand fight against cancer Myra Barginear, MD Yehuda Lebowicz, MD Salute their colleague, mentor & friend Jacqueline Barrientos, MD Bhoomi Mehrotra, MD C Salute their colleague,and mentor & friend Ruthee-Lu Bayer, MD Sabeen Mekan, MD C M Salute theirDr. colleague, Dwight DeRisimentor & friend Thomas Bradley, MD Dilip Patel, MD M CY Dr. Dwight DeRisi Y Jane Carleton, MD Doru Paul, MD CM He has impacted and saved thousands of M Dr.
    [Show full text]
  • EXT. EARTH FARE GROCERY STORE - AUGUSTA, GA - DAY CLOSE on -- a Navy Blue Bumper Sticker: Be Truthful, Gentle, and Fearless
    FADE IN: EXT. EARTH FARE GROCERY STORE - AUGUSTA, GA - DAY CLOSE ON -- A Navy blue bumper sticker: Be Truthful, Gentle, and Fearless. Ghandi SON VOLT (O.S.) (singing Rebel Girl) There are women of many descriptions. It's a wild world, as everyone knows. PULL OUT -- to reveal the rear of a white Nissan Cube. Plastered with bumper stickers: You Just Got Passed By A Toaster, Save Our Planet, Greenpeace, Feel The Bern. The Cube sits by a mailbox in the parking lot. INT. REALITY’S CUBE - AFTERNOON REALITY WINNER (26) a petite, sinewy blonde in workout clothes rummages through her glove box. She pulls out an envelope and a pen. Glancing at her cracked iPhone screen she scribbles an address on the envelope. Reality pulls four pages from her bag and intently studies them. She folds and inserts them into the envelope, seals it. Applies a flag stamp. She stares at the address on the envelope - The Intercept, 114 Fifth Avenue, New York, N.Y. 10011. She takes a deep breath, exhales slowly. Reaches out of the window - EXT. EARTH FARE GROCERY STORE - CONTINUOUS - And puts the letter in the mail box. She stares at the mailbox and breaks into a smile. On her phone Reality posts to Instagram and Twitter, Why burn a flag? @realDonaldTrump thinks crosses burn much better. #notmypresident #Recount2016 #notmypresident. She puts the Cube in gear and drives away. EXT. BATTLE ROW ROAD - DAY We follow the Cube as she drives through a working class 2. neighborhood of bungalows. A mile away but light years apart from the Augusta Country Club.
    [Show full text]
  • Wall Street's Rookies Socked by First Crisis
    nb34p01.qxp 8/17/2007 6:39 PM Page 1 TOP STORIES Textbook Digital efforts fall answer to short at magazine NY jobs —Greg David giant Time Inc. on Columbia’s PAGE 2 expansion ® plans Chinese firms list Page 13 on Nasdaq for prestige and access to cash VOL. XXIII, NO. 34 WWW.NEWYORKBUSINESS.COM AUGUST 20-26, 2007 PRICE: $3.00 PAGE 3 MARKET CHAOS HITS HOME Rate talks between hospitals, insurers getting tense Wall Street’s rookies Well is dry PAGE 3 Business owners in for real Queens call for socked by first crisis probe of chronic estate flooding problems Twenty-something SURGE IN FRESH FACES PAGE 25 financiers struggle deals in teeth of the rout; Labor in NYC: UFT Transactions stall, adds members; job fears mounting chart ranks city’s buyers walk away largest unions BY AARON ELSTEIN as lenders pull plug UNION REPORT, PAGE 19 jean-philippe aractingi has never seen anything like this. BY TOM FREDRICKSON Markets plunge,then soar,then BUSINESS LIVES plunge again, not in days or weeks, the credit crunch is paralyzing GOING TO EXTREMES but in minutes and even seconds. the New York real estate market. In recent weeks, three of Wall In the past few weeks,financing Daredevil execs are taking risks; employers Street’s longtime titans—Bear for almost all large commercial and are wary PAGE 31 Stearns, Goldman Sachs and residential projects in the city has Kohlberg Kravis Roberts—have dried up. each seen their reputations sullied. As a result, some property de- Meanwhile, armies of professional velopers and investors are being and amateur investors are bolting forced to abandon deals and are for the exits.
    [Show full text]
  • Budget Films in NYC 7:00 Pm Venue Instituto Cervantes New York, 211 E 49Th St, New York, NY 10017 View Map Phone: 212-308-7720
    FILM The Lessons by Alberto NEW YORK Ferreras: How to make no- Wed, May 16, 2018 budget films in NYC 7:00 pm Venue Instituto Cervantes New York, 211 E 49th St, New York, NY 10017 View map Phone: 212-308-7720 Admission Free More information Instituto Cervantes New York Credits Organized by The New Yorkian in collaboration with Viceversa Magazine, Instituto Cervantes New York and Consulate General of Spain In this presentation, hosted by Consul for Cultural Affairs Juan in New York José Herrera de la Muela, Ferreras talks about his film series “Lessons” with the cast and crew in attendance. The Lessons is a series of short films in black and white and produced with scarce resources. Each “lesson” represents a fictional movie scene that Ferreras would like to watch and no one has filmed yet. He called them “lessons” because with these productions the director has been exploring the narrative film field, since he has mainly worked with commercials and documentaries. The Lessons were produced with almost no budget. Each short film was shot with just one rehearsal, in four hours and in a small space. However, despite the low financial and time resources, they has been widely acclaimed in festivals such as Sedona, Outfest in Los Angeles, the New York Latino Film Festival, the Havana Film Festival, Newfest and NY Shorts. Among the cast and crew, leading figures of the film world have collaborated with Alberto Ferreras for The Lessons, including: ■ Alex Stikich, photographer (Bombshell: the Hedy Lamar Story). ■ Actors and actresses Shirley Rumierk (NBC’s Rise), Olga Merediz (In The Heights), Francisco Solorzano (Floating Sunflowers), Suzanne Di Donna (The Sopranos), David Fraioli (Dexter), Ardes Quinn (Dames like Us) and John David West.
    [Show full text]
  • A Magazine About the Hispanic Community at the Ohio State University Changing Titnes
    a magazine about the Hispanic community at The Ohio State University Changing Titnes l,QUe Pasa, OSU? Is Change is Lhe essence of life. embraced on-line services, and how Changes create new situations and much a part of their everyday life it has going through some (sometimes) improves previous condi- become. Needless to say, l Que Pasa, changes to keep pace tions. During the upcoming months you OSU? has to get on with the times and with technology. will see changes in lQue Pasa, OSU? become ··computer friendly". One of them you will see in this issue I really hope that the advent of the (it's 16 pages long). website is well received, and that i,Que The reasoning behind the latter and Pasa, OSU? reaches a wider (if not a other changes in the magazine is to go worldwide) audience. I also hope that into the 21st century, hand and hand with people get involved with it and gives us technology. Right now a website for the their input on how we can make it better. magazine is in the works, we hope that It is exciting for me to write about this, I this website will be read and used to Lhe really like the concept and I'm pretty Hispanic students' benefit. sure its going to take off. The idea of the website, came into Like I said before changes (some- the fray, after noticing how much times), translate into progress, and I'm students like to use Netscape and other sure i,Que Pasa, OSU? will be in at the on-line services.
    [Show full text]
  • Document Resume
    DOCUMENT RESUME ED 380 367 SO 024 584 AUTHOR Harris, Laurie Lanzen, Ed. TITLE Biography Today: Profiles of People of Interest to Young Readers, 1994. REPORT NO ISSN-1058-2347 PUB DATE 94 NOTE 444p.; For volumes 1-2, see ED 363 546. AVAILABLE FROM Omnigraphics, Inc., Penobscot Building, Detroit, Michigan 48226. PUB TYPE Guides Classroom Use Instructional Materials (For Learner) (051) Collected Works Serials (022) JOURNAL CIT Biography Today; v3 n1-3 1994 EDRS PRICE MF01/PC18 Plus Postage. DESCRIPTORS Artists; Authors; *Biographies; Elementary Secondary Education; *Popular Culture; Profiles; Recreational Reading; *Role Models; *Student Interests; Supplementary Reading Materials ABSTRACT This document is the third volume of a series designed and written for the young reader aged 9 and above. It contains three issues and covers individuals that young people want to know about most: entertainers, athletes, writers, illustrators, cartoonists, and political leaders. The publication was created to appeal to young readers in a format they can enjoy reading and readily understand. Each issue contains approximately 20 sketches arranged alphabetically. Each entry combines at least one picture of the individual profiled, and bold-faced rubrics lead the reader to information on birth, youth, early memories, education, first jobs, marriage and family, career highlights, memorable experiences, hobbies, and honors and awards. Each of the entries ends with a list of easily accessible sources to lead the student to further reading on the individual and a current address. Obituary entries also are included, written to prcvide a perspective on an individual's entire career. Beginning with this volume, the magazine includes brief entries of approximately two pages each.
    [Show full text]
  • Beauty's Evolution
    WILLIAMS’ WAY BEAUTY’S VANESSA WILLIAMS CALLS ON A LIFETIME OF BEAUTY SECRETS EVOLUTION FOR HER NEW SKIN- CARE LINE WITH QVC. COSMETICS FIRMS LEARN HOW BEST PAGE 8 TO CATER TO THE CHANGING CONSUMER. PAGE 12 ALL ABOARD Louis Vuitton Arrives On Shanghai Express By AMANDA KAISER SHANGHAI — Louis Vuitton brought a major dose of Belle Epoque glamour to this city Thursday night, reprising its extravagant fall train-themed show from Paris down to the last detail. True to the invitation’s indication of a 9 p.m. sharp ■ ■ FRIDAY, JULY 20, 2012 WOMEN’S WEAR DAILY $3.00 start time, the same vintage locomotive that awed WWD the industry audience in Paris pulled into a massive set erected on the waterfront of the historic Bund. Postshow, attendees clamored to have their pictures taken in front of the vehicle. They also raced to cap- ture snaps of celebrities such as Laetitia Casta, Fan Bingbing, Alexa Chung and Gong Li, who climbed aboard the train and waved to their enthusiastic fans. A view from above. Lana Del Rey performed, decked out in a white party dress and heels. She took to the stage and crooned numbers including “Video Games” and “Blue Jeans” to the crowd, assembled in a part of the venue resembling a giant train car overlooking a futuristic cityscape of neon lights and the city’s emblematic Blackout Pearl Tower. Tom Ford and the Estée Lauder Cos. Inc. have concocted Tom Ford Noir, his fi rst For an interview with Marc Jacobs signature men’s scent since 2009.
    [Show full text]
  • Daisy Fuentes Clothing Sewn in Guatemalan Sweatshop
    Print this Article Daisy Fuentes Clothing Sewn in Guatemalan Sweatshop The workers are seeking her help June 18, 2007 a report by National Labor Committee & Center for the Study & Support of Local Development (CEADEL) --- 6/16/2007: Letter from Fribo workers to Daisy Fuentes 6/18/2007: Action Alert! Please help! Write a letter to Daisy Fuentes on behalf of the workers sewing her clothing label. 6/21/2007: Daisy Fuentes Workers in Honduras also in Crisis 6/21/2007: Fribo Worker Receives Death Threat for Exposing Violations --- SUMMARY Fribo Factory in Guatemala Abusive and Illegal Conditions Endured by Young Women Sewing Daisy Fuentes Garments & Other Labels z Forced overtime: Routine daily shifts from 7:20 a.m. to 6:30 or 7:15 p.m. with workers toiling 60 hours or more a week. All overtime is mandatory. z Cheated on overtime pay: Overtime hours are not properly recorded or paid for. z Trapped in poverty: Ninety-cent minimum wage traps families in poverty, unable to meet school expenses for their children. z Workers cheated of healthcare and pensions; women denied paid maternity leave and care for their children; injured and sick workers denied healthcare and fired without legal severance: For years, management has stolen the healthcare and pension fees deducted from workers wages. These fees were supposed to be transferred to the Guatemalan Institute for Social Security, but the workers and their children were left without access to healthcare, despite the fact that they paid for it. Pension monies have also been stolen. Workers injured on the job and those falling ill not only fail to receive proper healthcare, but will be fired without the severance pay legally due them.
    [Show full text]
  • Hate It Or Love It: Global Crossover of Reggaetón Music in the Digital Age
    © 2014 Michelle Marie Rivera HATE IT OR LOVE IT: GLOBAL CROSSOVER OF REGGAETÓN MUSIC IN THE DIGITAL AGE BY MICHELLE MARIE RIVERA DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Communications with a minor in Latina/Latino Studies in the Graduate College of the University of Illinois at Urbana-Champaign, 2014 Urbana, Illinois Doctoral Committee: Professor Angharad N. Valdivia, Chair Professor Lisa Nakamura Associate Professor Isabel Molina Guzmán Associate Professor Richard T. Rodríguez ABSTRACT This dissertation critically examines reggaetón music as it is discursively constructed through mainstream media and Internet debates about the genre (e.g., online music forums, social networking profile pages) during and after the 2004 global musical crossover of reggaetón. Using various case studies to critically examine processes of both textual production and reception to reggaetón, I interrogate if and how the music industry constructs and simultaneously targets a Latin global and US Latino market for reggaetón through various marketing strategies and via mainstream media coverage in the US and abroad. Considering textual production and reception as equally significant processes that are constantly in contention with one another, I examine how active and participatory audiences online, particularly fans and anti-fans, negotiate reggaetón as a cultural text and in relation to the ways they are interpellated as the target market for it. Here, I apply Louis Althusser’s definition of interpellation, as “ideology’s ability to assign individuals to specific positions within its own communicative (semiotic) representations of reality” to the ways that the audience for reggaetón is constructed based on specific demographic features, such as ethnicity, race, age, income and/or language (Grossberg et al.
    [Show full text]
  • SSGHS October 2019 Newsletter
    S S G H S N E W S South Suburban Genealogical & October 2019 Historical Society Volume XLVIII No. 2 OCTOBER PROGRAM Ginger Frere, MLIS, is a professional Thanks to John Nassios for his efforts, researcher who provides a variety of and to board member Ken Carlborg and By Shirley Koelling research services to authors, his brother, Bill, for pursuing the issue professional historians, film makers, with our routers so that library users Finding Your and individuals interested in genealogy could view the records and images Catholic Ancestors and family history. Her primary available to Affiliate Libraries. research interests include Chicago October 12 history and the creation of online tools Thanks to John Nassios, husband of co- for genealogists. She was one of the president Kathy Wellington-Nassios, for Church records can provide many driving forces behind the development installing Office software programs on valuable details about our ancestors. of ChicagoAncestors.org. In addition two laptops that will be used as we fulfill They may include birth, marriage, death, to researching, Ginger is a frequent Pullman record requests. ■ and relationship information not easily speaker in the Chicago-land area and a __________________ found elsewhere. This presentation regular instructor in Chicago’s covers the types of records typically Newberry Library Adult Education SEPTEMBER PROGRAM available, the information they contain, seminar program. Also, she is a SUMMARY and the ways in which you can access the Newberry Scholar-in-Residence. ■ records. __________________ By Carole Magnuson Steve Szabados, a well-known speaker OUR EXCHANGE and publisher of ten genealogy books and PARTNERS numerous family histories, presented his topic, Changes to Research Using Did you know that we have over 40 FamilySearch, covering the recent “Exchange Partners” who receive changes made by FamilySearch.
    [Show full text]
  • MMR Marketing Presentation
    NYC SBS Mentorship Program Marketing Your Company For Business Growth Presented by Lisa Skriloff, President Multicultural Marketing Resources, Inc. Multicultural.com AGENDA About Us /About You Goals of Public Relations/Marketing Class exercises Marketing Materials Company Info / PR Press Kits Press Kits Capabilities Statement Social Media Networking Press Releases Email Marketing Press Pitches HARO = Help a Reporter Out Awards Events Your Website Publications Lisa Skriloff, Founder & President, MMR • Founded the company in 1994 • Prior to starting MMR, was a director in Promotion, Marketing, Advertising, Circulation and Special Projects at The New York Times • Handled advertising sales responsibilities for Caballero Spanish Radio in New York and wrote the newsletter, Hispanic Age • Directed ad sales and wrote for an English language city publication in Madrid Lisa Skriloff… continued • Active in numerous associations including the ANA (Multicultural Marketing and Diversity Conference), the Association of Hispanic Advertising Agencies, Asian American Advertising Federation and National Association of Black Journalists. • Inaugurated course: “Ethnic Marketing: How to Target the Multicultural Consumer” at NYU’s School of Continuing and Professional Studies • New York State certification as Women-Owned Business Enterprise for Multicultural Marketing Resources Inc., WBENC certified Class Introductions Please tell us… • Name • Company • Your elevator pitch (what does your company do?) • Name one Marketing/PR activity you have undertaken this
    [Show full text]