AS SEEN INNovember 2016
SHAQ WEIGHS IN ON HIS BRAND’S TIM GUNN: AUTHENTICITY “GLASSES ARE YOUR WARDROBE’S SECRET WEAPON!” ZYLOWARE EYEWEAR • 914.708.1200 WWW.ZYLOWARE.COM #WEAREZYLOWARE As Seen In/November 2016 02
AS SEEN IN
November 2016: The Frame Update from Optometry Web
There’s lots of new styles coming from Zyloware for November. The new Sophia Loren 1548 is a full rim, zyl frame featuring elegant accents and modern styling, and is available in three feminine colors — natural, mauve and burgundy. For the Via Spiga eyewear collection, the full rim metal Leona frame is all about sharp styling and on-trend design, while the Sebastiana full rim metal frame is all about details with basket-weave cutouts on the front and marble design on the inside temple tips. And the masculine Randy Jackson style 1925 is a bold and stylish semi-rimless metal frame available in two color treatments and features Extended Fit sizing.
Randy Jackson style 1925 in Black (021)
Via Spiga Leona in Wine (710)
Via Spiga Sebastiana in Black (500)
Sophia Loren style 1548 in mauve (073) As Seen In/November 2016 02 As Seen In/November 2016 03
recreate THE LOOK!
Keke Palmer at the American Music Awards
Style 418-S in Burgundy (900)
The Via Spiga Sun 418S is a full rim metal sunglass that is fully Rx’able and 100% UV protection. This frame features a chic and unique metal endpiece and on-trend pattern on the zyl temples. The designed laser Via Spiga logo brands the metal temples and snap-in nosepads provide the wearer with comfort. As Seen In/November 2016 04
Get on Trend: Tim Gunn Says that Glasses Are Your Wardrobe’s Secret Weapon
Tim Gunn isn’t trying to make glasses great again: They never were out of style.
The Project Runway judge partnered with Transitions lenses to persuade eyewear skeptics into “Seeing Life Through a New Lens” by protecting their eyes from harmful exposure to UV rays and blue light that’s emitted from technology. For instance, did you know that 75% of Americans claim to be concerned about UV eye exposure, and yet only 31% actually wear sunglasses when they go outside? We’re hypocrites, but why should we be when Transitions lenses can fit into virtually any frame as a bold fashion accessory and are available in nearly any prescription?
Transitions block 100% of the sun’s harmful UVA/UVB rays, and their tint adjusts to accommodate natural and blue light from our cell phones, laptops, iPads throughout the day. Gunn suggests that when you finally commit to using Transitions lenses, you should consider round frames, vintage square frames, and brow line frames as fashionable options.
“There’s a lot that goes into picking the perfect frame, but picking the perfect lens is a snap. Transitions bring function to the fashion world,” says Gunn. “They fit seamlessly into any lifestyle and keep you seeing and looking your best in any light.”
Read the entire article here: http://bit.ly/2fB5ejF As Seen In/November 2016 05
CAPTURE DAISY’S LOOK!
Style CORAL in Burgundy
Capture the feminine look of Daisy Fuentes with a pair of Daisy Fuentes Sunwear! Style Coral (pictured above in Burgundy) is a semi-square shape with fashion forward detailing and on-trend appeal. This plastic frame incorporates round, linked metal accents on the temple and is fully Rx’able with 100% UV protection. As Seen In/November 2016 06
AS SEEN IN LAUNCHES: Zyloware Adds New Frame to Sophia Loren Collection
Zyloware has added style 1548, a frame with elegant accents and modern styling, to its Sophia Loren collection. This full rim, zyl frame is available in three feminine colors, each offering a distinctive color palette and unique details. Natural (003) has a translucent soft pale front and eye-catching temple in earthy tones. Mauve (073) has a translucent feminine pink front with a confetti pattern of purple, red and orange hues on the temple. Burgundy (077) is a bold shape of purple with a contrasting cream inside. All three colors feature a temple with glimmering stones and a color coordinating epoxy stone in the center.
SL 1548 in Natural (003)
SL 1548 in Mauve (073)
SL 1548 in Burgundy (077) As Seen In/November 2016 07
Shaq-A-Claus will soon dash through the snow to make Christmas wishes come true
Shaq-A-Claus will soon dash through the snow to make Christmas wishes come true. NBA Legend, philanthropist and entrepreneur Shaquille O’Neal is re-enlisting as his holly jolly alter-ego to encourage shoppers to donate to the charity. Also making a comeback is The Great Big Shaq-A-Claus Wish List – items purchased from this list will be sent directly to Toys for Tots, helping deliver the magic of a toy to kids in need across the country.
“One act of kindness can be an inspiration to a kid – it was for me when I received the gift of a basketball on Christmas morning,” said Shaquille O’Neal. “That’s why I’m once again suiting up as Shaq-A-Claus and calling on my little elves across the country to help me and Toys”R”Us deliver the awesome magic of a toy to kids in need this Christmas by donating to Toys for Tots.”
As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys”R”Us has raised nearly $50 million and collected more than 4 million toys since the partnership began in 2004. The Shaq- A-Claus program is also supported by the Toys”R”Us Children’s Fund. As Seen In/November 2016 08
SHAQUILLE O’NEAL WEIGHS IN ON HIS BRANDS AUTHENTICITY
Recently, the big time investor and former NBA superstar Shaquille O’Neal weighed in on the authenticity behind his brand and his investments.
In Dec. 2015, Shaq signed a deal with brand development company Authentic Brands Group in hopes of continuing his legacy, joining the ranks of individuals such as Elvis, Marilyn Monroe, Michael Jackson and Julius Erving. The deal could turn profits in the hundreds of millions, providing Shaq with a 51 percent share of the deals that he does for the rest of his life.
When asked about his motivation behind a deal with the company, Shaq didn’t hesitate in his response. “[I was] born and raised in Newark, New Jersey. I went to college in Louisiana, where my marketing professor told me that ‘big guys don’t sell.’ I wanted to prove him wrong, and you know I’ve been proving him wrong ever since,” Shaq told CNBC’s “Squawk on the Street.” “I wanted the name of the Shaq brand to live on forever. You know when you speak about the Shaq brand, I want to be known as the ambassador of fun.”
On October 24, Shaq announced his new role as a local franchise owner of and the global spokesperson for Krispy Kreme doughnuts. In an interview with CNBC, O’Neal elaborated on his decision to do so, saying,
“All the deals that I’m involved with are companies that I’ve believed in and companies that I’ve used. I always tell people, if I haven’t used your product, I will never take your money.” In the past, Shaq has been involved in deals for products such as Icy Hot and Arizona Iced Tea. In 2015, with that same “I must believe in it” mentality, O’Neal refused a deal with Starbucks.
His authenticity extends beyond his endorsements to his investments as well. “My thinking is that you know on the investment side, if it’s going to change the world, it’ll probably work,” Shaq told CNBC when explaining his investments in companies such as Google and products such as Vitamin Water.
An owner of the Sacramento Kings since 2013, Shaq is currently looking into expanding his sports investments beyond the NBA and into soccer and baseball as well.
Read the entire article here: http://cnb.cx/2gCwHRZ As Seen In/November 2016 09
More of what Shaq has been up to! We’re not exactly sure how Shaq does it... but the Big Diesel is everywhere!
Shaq and Kendrik Lamar teamed up to talk small business
Shaquille O’Neal sat down with Yahoo Finance’s Senior Correspondent JP Mangalinadin to discuss his brand authenticity
Shaq poses with Wayne Nugent, the founder of WorldVentures at WorldVentures’ training event
Shawn Hanson’s Sports Corner looks back on the 2016 NBA Hall of Fame
Shaq recently purchased ERG eSports with Shaq begins filming for TNT ‘Inside the NBA’ partner Alex Rodriguez, aka A-Rod As Seen In/November 2016 10
AS SEEN IN
PRODUCT OF THE DAY!
On-trend styling and masculine appeal come together in the Randy Jackson 1073. This full rim metal frame features a flat metal top bar construction on the front and is offered in an attractive rectangle shape. Black (021) has a shiny black exterior with black, crystal and blue interior temple detail. Gunmetal (058) offers a matte dark gunmetal finish with olive, white and black detailing on the interior of the temple. Both colors feature three gunmetal bars on the temple and a gunmetal Randy Jackson logo inside the right temple tip. The RJ 1073 offers snap-in nosepads and the ability to accommodate progressives for a larger audience. As Seen In/November 2016 11
the inside scoop: 2016 release and promotions schedule NEWS
Z ZYLOWARE 2016 CURRENT ZYLOWARE PROMOTIONS: YEAR END Purchase any 8 Sophia Loren frames, receive a FREE hangbag! PROMOTION BUY 36 FRAMES Purchase any 8 Stetson $150 AMEX GIFT CARD frames, receive a FREE Stetson 3-piece cologne set T I T A N I U M
Purchase any 8 Randy Jackson frames, receive a FREE portable power bank charger BUY 18 FRAMES AMAZON ECHO DOT AND 2016 Feature Frame Releases A $25 AMEX GIFT CARD NOVEMBER DECEMBER Sophia Loren 1548 Randy Jackson 1073 Randy Jackson 1925 Leon Max 4038 Via Spiga Leona Leon Max 4039 Via Spiga Sebastiana Leon Max 4040 Via Spiga Teodora BUY 12 FRAMES AMAZON ECHO DOT
DIRECT 16-003 © 2016 Zyloware Eyewear. All promotions & releases subject to change. Lens patterns are not included, unless requested. All sales are final, no returns will be accepted for credit or exchange. Giveaways, premiums and displays are available while supplies last. Determination of legality of promotion is retailer responsibility. Zyloware reserves the right to substitute any styles and premiums of equal or greater value. Zyloware reserves the right to discontinue this promotion without prior notice. Void where prohibited by law. ©2016 Zyloware Eyewear. Distributed under license from John B. Stetson Company. ©2016 Brown Shoe Company. VIA SPIGA is the registered trademark of Brown Shoe Company. ©2016 Zyloware Eyewear. Randy Jackson Eyewear is manufactured and sold under license from 1963 entertainment, Inc. As Seen In/November 2016 12 THE BUZZ: Zyloware On Social Media
GET CONNECTED! @Zyloware.Eyewear @ZylowareEyewear @Zyloware As Seen In/November 2016 13 #WEAREZYLOWARE check out the blog www.WeAreZyloware.com