Report 2015 : Corporate Social Responsibility
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01 REPORT 2015 Corporate Social Responsibility CONTENTS THE CLIENTS & GROUPE TALENTS PARTNERS 04. Meeting with Maurice Lévy, 17. An audacious, creative, 42. Our clients, our “raison d’être” Chairman & CEO pioneering company 43. Responsible communication 06. Groupe Profile • Recruitment and marketing • New model 19. Championing diversity and inclusion • Principles • Employees worldwide • Gender Diversity • “Creativity for Good” • Value creation and impacts • VivaWomen! 48. Innovations and partnerships 09. Strategic CSR challenges in 2015 • Egalité • Agency Innovation Labs • Materiality analysis • Diversity in age and skills • Publicis Groupe and startups • United Nations Sustainable • Viva la Difference! 51. Responsible Procurement Development Goals • Everyday Diversity • “CSR Procurement Charter” 12. Reporting Methodology 28. Developing skills • Groupe assessment as a supplier • Scope & process • Training programs • Supplier diversity • Framework and verification 32. Supporting internal Mobility • External Audit • Initiatives 34. Improving wellbeing at work • Flexibility at work • Health protection • Health and safety 37. Dialogue with employees • Internal satisfaction surveys • Performance review • Social dialogue policy 38. Reward and recognition 39. Social indicators summary CONTENTS ETHICS AND SOCIETY GOVERNANCE ENVIRONMENT 56. Protecting Data 72. Ethical Principles 80. Environmental policy • Personal Data Protection • Janus: our code of ethics 81. Carbon footprint • Data security 72. Professional practices 84. Consumption • Complementary mechanisms • Professional code • Professional journeys 58. Responsible and sustainable • MediaSmart European program • Energy, raw materials, waste consumption • Professional certifications • Real estate 58. Create & Impact 2015: Groupe, 73. Groupe Governance 87. Protecting biodiversity agencies and employees • More independence, greater • Increasing awareness engagement expertise and international culture 88. Environmental indicators • Pro bono campaigns • Managing Risks summary • Volunteer actions 74. Re:Sources, the shared services • Donations and charitable actions 74. Shareholder and Investor Relations 66. Human rights 75. Relationships with other stakeholders • Women’s Forum • Media APPENDIX • Academic world 92. Independent verification • Authorities, self-regulators statement and interprofessional bodies 94. GRI-G4 Index 76. Compliance - Concordance table 04 Meeting with Maurice Lévy CHAIRMAN & CEO, PUBLICIS GROUPE How does Publicis Groupe’s transformation embrace CSR? It’s normal to question the link between CSR and our new organization. These days, all businesses face the same adap- tation challenges: finding new business models is a matter of survival. Our new way of operating means we can satisfy all of our stakeholders - employees, our clients, society and our shareholders - in a sustainable manner. How have you progressed in terms of sustainable value creation? The notion of sustainable value is not new for us. It helps businesses progress and develop over the long term. In 2015, we consulted even more closely with our stakeholders around our CSR challenges: notably, we partnered with around 40 interlocutors (employees, clients and investors) to discuss the materiality, the priorities. The questions that arose have informed / and been included in our priorities. The announcement of Publicis Groupe’s They are linked on the one hand to the new, direct way of transformation has become a key talking point communicating with consumers, who have the power to Talking about transformation falls short of our reality. We influence brand reputations, who expect transparency, and have gone beyond operating via large global networks, truth; and on the other hand, to the fragmentation of the which generated a silo mentality, and have embraced our media and the digital ecosystem. “Power of One” concept: all of our expertise and Groupe’s talents are now within easy reach for our clients in a simple, Concretely, what priorities have emerged flexible and rapid way, thanks to our four service Solutions through your materiality analysis? - Publicis Communication, Publicis Media, Publicis.Sapient Professional ethics matters come to mind first: respect and Publicis Health - which are present in 20 of our largest for the consumer, who is a key driver of Publicis Groupe’s markets. We also have Publicis One in all other countries. success; the most demanding marketing standards; and These solutions have been implemented to better support the protection and security of personal data, all of which our clients in a world impacted by the increasing power of are challenges inherent in our digital economy. We have social networks, big data, e-commerce and the phenomenal taken them very seriously for a long time now and today acceleration of the digital wave that touches all sectors they occupy a central place in our thinking. In 2015, we of activity. Our clients’ interests have always been at the further developed our approach to data protection and heart of what we do and the shake-up of our organization security, through a dedicated and multidisciplinary work is another illustration of this. group. We have expanded our policy and defined new ad 05 hoc tools. Another major theme is our talents, our teams, provided for employees to access the highest levels of and the professional development of each and every one of the company. Our Supervisory Board, for example, is an our employees in a Groupe that continuously strives to be equal team of men and women. In fact, women represent even more inclusive, as we transform. Our people are our approximately 38% of our agencies executive boards. We future; they work hard and they really are formidable: I am believe that we still have room for improvement and we are very pleased that Publicis Groupe has been able to unite diligently working on this. such talents and make them work together so effectively. I am very grateful to each and every one of our employees! Publicis is celebrating its 90th anniversary by sponsoring 90 startups? You’re going back to The integration of Sapient has contributed to your roots? the disruption of Publicis Groupe’s business It’s coherent with what we are in 2016, and what we were model and geography… in 1926 – a startup! We often forget that Publicis Groupe’s With Publicis.Sapient we have reached a new level of adventure began in a two-room apartment on rue du alliance between technology, creativity and consulting. We Faubourg Montmartre, in Paris. Helping young entre- have the most comprehensive offer on the market: it covers preneurs realize their dreams is the best possible tribute all services thanks to digital expertise! The integration of we could give to Marcel Bleustein-Blanchet, our Groupe Sapient has also balanced our geographical presence. founder, who had huge entrepreneurial spirit. The Publicis90 Today, we have good team-spread throughout Asia (21,000 competition is an initiative that encourages entre and intra- employees), Europe (22,000 employees) and North Amer- preneurship. Of more than 5,600 projects received, 3,500 ica (25,000 employees). We are an increasingly global were reviewed by different juries. They eventually drew up group. This internationalization corresponds with our major a short-list of 320 entrants. For one year, the 90 winners clients. We will continue to strengthen our collaborative will receive financial support from us, as well as benefitting tools to facilitate the way in which we all work, to encourage from our Groupe’s expertise. They will of course be invited teamwork, to alleviate tiredness through travel, and limit our to participate in “Viva Technology” the startup event that we carbon footprint! In this regard, it must be said that we are are organizing with Les Echos and numerous other partner making considerable efforts: we are helping our employees companies (AXA, BNP Paribas, Orange, Google France, EY change their habits. For example, we are using digital means France...), which will take place between the 30th of June rather than air travel, but there is still a lot to do. to 2nd of July 2016, in Paris. Our 90th anniversary will be celebrated in true Publicis Groupe style: with an eye to the In terms of globalization what is your policy on future and to the talent of tomorrow! diversity and career evolution? I am always tempted to say that since the very beginning Publicis Groupe has had the philosophy of providing its talents with opportunities without discrimination - regard- less of gender, origins or the path they wish to take. It’s a question of ethics. This is reflected in the training programs 06 GROUPE PROFILE A new model ARTHUR SADOUN, CEO ALAN HERRICK, CEO Publicis Communications is the creative Publicis.Sapient is the world’s most hub of Publicis Group advanced consulting and digital transformation platform LEO BURNETT SAATCHI & SAATCHI SAPIENTNITRO PUBLICIS WORLDWIDE SAPIENT CONSULTING BBH DIGITASLBI FALLON RAZORFISH MARCEL MSL PRODIGIOUS Client STEVE KING, CEO NICK COLUCCI, CEO Harnessing the power of the modern Driven through the alchemy of creativity media landscape to drive client value and technology, Publicis Health is defining and business transformation what’s next for health and wellness STARCOM PUBLICIS TOUCHPOINT SOLUTIONS ZENITH DIGITAS HEALTH MEDIAVEST| SPARK PUBLICIS HEALTH OPTIMEDIA| BLUE 449 SAATCHI & SAATCHI HEALTH CHIEF REVENUE OFFICER: LAURA DESMOND The Global Client Leaders are the focal point for client to facilitate the access to Publicis