Customer Profile Report for WILLOWBANK, ANFIELD (Punch Outlet Number: 202200) 1 TOWNSEND LANE, LIVERPOOL, L6 0AX (L 6 0AX)

Age Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime 0-15 3,811 20,474 59,024 128,467 85,185 115 98 90 94 95 16-17 446 2,658 7,374 16,380 10,719 108 102 91 97 96 18-24 1,681 12,551 55,259 92,040 65,590 105 124 174 140 151 25-34 2,971 17,702 59,284 111,612 76,784 123 116 124 112 117 35-44 2,194 13,554 41,162 85,333 56,243 98 96 93 93 93 45-54 2,330 14,995 43,446 98,338 62,636 93 95 87 95 92 55-64 1,803 12,597 36,285 81,389 51,530 90 100 92 99 95 65+ 2,480 17,143 48,465 112,948 69,684 78 85 77 86 81 Population estimate 2015 17,716 111,674 350,299 726,507 478,371 100 100 100 100 100

Ethnicity - Census 2011 Count: %: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min Miles Miles Miles Miles Drivetime Miles Miles Miles Miles Drivetime White 15,966 98,341 293,719 648,188 414,593 93% 91% 88% 92% 90% Mixed / Multiple Ethnic Groups 280 1,940 8,329 14,106 10,089 2% 2% 2% 2% 2% Asian / Asian British 360 3,570 14,994 22,045 17,049 2% 3% 4% 3% 4% Black / African / Caribbean / Black British 397 3,085 10,259 12,670 11,002 2% 3% 3% 2% 2% Other Ethnic Group 206 1,387 7,259 8,917 7,813 1% 1% 2% 1% 2% All People (Ethnic Group) 17,209 108,323 334,560 705,926 460,546 100 100 100 100 100

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime A City Prosperity (18+) 0 0 259 876 137 0 0 2 4 1 B Prestige Positions (18+) 0 88 1,144 11,299 6,174 0 1 6 28 23 C Country Living (18+) 0 0 0 78 8 0 0 0 0 0 D Rural Reality (18+) 0 0 0 339 42 0 0 0 1 0 E Senior Security (18+) 223 1,540 10,639 40,008 18,984 20 22 49 88 64 F Suburban Stability (18+) 0 555 9,619 36,253 16,911 0 10 59 106 76 G Domestic Success (18+) 0 63 2,611 15,467 7,446 0 1 12 33 24 H Aspiring Homemakers (18+) 798 2,976 12,969 42,303 23,287 65 38 53 83 70 I Family Basics (18+) 2,355 10,616 27,944 61,774 44,781 243 169 145 153 170 J Transient Renters (18+) 5,426 24,452 51,731 87,976 61,900 699 487 336 272 294 K Municipal Challenge (18+) 1,408 13,486 36,679 75,490 55,860 178 264 234 229 261 L Vintage Value (18+) 2,782 21,085 46,429 80,946 56,698 329 385 277 229 247 M Modest Traditions (18+) 413 7,704 23,465 43,397 29,321 65 186 185 163 169 N Urban Cohesion (18+) 0 34 2,949 9,972 4,821 0 1 21 34 25 O Rental Hubs (18+) 41 4,427 40,284 54,815 38,268 4 66 196 127 136 Adults 18+ estimate 2015 13,446 87,026 266,722 560,993 364,638 100 100 100 100 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Mosaic UK Map and Data: WILLOWBANK, ANFIELD (202200)

Mosaic UK Data Table (Residential) Count: Index: 0 - 0.5 0 - 0.5 Miles Miles A City Prosperity (18+) 0 0 B Prestige Positions (18+) 0 0 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 223 20 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 798 65 I Family Basics (18+) 2,355 243 J Transient Renters (18+) 5,426 699 K Municipal Challenge (18+) 1,408 178 L Vintage Value (18+) 2,782 329 M Modest Traditions (18+) 413 65 N Urban Cohesion (18+) 0 0 O Rental Hubs (18+) 41 4 Adults 18+ estimate 2015 13,446 100 Copyright © 2016 Experian Limited. Mapping: Copyright © 2015 Navteq. Occasions Map and Data: WILLOWBANK, ANFIELD (202200)

Occasions Data Table Count: Index: 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 15 Min 0 - 0 - 0 - 0 - 15 Min Miles Miles Miles Miles Drivetime 0.5 1.5 3.0 5.0 Drivetime 01 Mine's a Pint 1,746 11,330 28,483 56,086 38,653 146 147 128 123 127 02 Early Doors 1,008 7,804 20,874 44,066 29,124 101 121 112 115 114 03 Everyday is Friday 746 5,209 16,222 33,134 21,818 87 95 102 102 100 04 Weekend Millionaires 2,252 13,779 34,468 68,715 47,927 183 174 151 146 153 05 Out On The Town 1,759 10,413 31,398 59,648 41,289 148 137 143 132 137 06 Business and Pleasure 381 2,230 7,239 14,687 9,748 62 57 64 63 63 07 Sporting Pints 1,601 9,365 26,800 49,398 34,704 122 111 110 99 104 08 Student Social 122 2,427 11,254 17,160 11,869 22 68 109 81 84 09 Leisurely Lunch 994 6,286 17,586 38,330 24,970 85 84 81 86 84 10 Wining and Dining 608 3,824 13,439 33,721 20,332 46 45 55 67 60 11 Household Outing 1,025 6,514 18,886 42,081 27,461 98 97 97 105 103 12 Midweek Meal Deal 1,013 6,099 15,912 30,220 21,439 172 161 145 134 143 13 Date Night 203 1,409 7,123 21,127 11,635 22 23 41 59 49 14 Birthday Treat 659 3,998 11,513 26,865 16,893 70 66 66 75 71 15 Pre Show Meal 170 1,064 3,665 8,972 5,374 52 51 61 73 65 Number of Occasions 14,287 91,751 264,862 544,210 363,236 100 100 100 100 100

Competition Type Summary Table 0 - 0.5 0 - 1.5 0 - 3.0 0 - 5.0 Reporting Category Miles Miles Miles Miles Café / Wine Bar 0 2 75 119 Circuit Bar 2 11 150 207 Community Local 13 70 193 316 Dry Led 0 1 5 15 Branded Food Pub 1 4 12 36 Rural 0 0 0 0 Other 7 59 456 802 Total 23 147 891 1,495

Competition Type Summary Table 0 - 0.5 Reporting Category Miles Café / Wine Bar 0 Circuit Bar 2 Community Local 13 Dry Led 0 Branded Food Pub 1 Rural 0 Other 7 Total 23

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance

Distance Rank Pub name Address Owner Postcode Category (Miles)

N/A WILLOWBANK, ANFIELD 1 TOWNSEND LANE, LIVERPOOL, L6 0AX Punch Taverns L 6 0AX Punch Taverns 0.00 1 Willow Bank 1 Townsend Lane, Anfield, Liverpool Punch Pub Company L 6 0AX Community Local 0.00 2 Winchester 40 Townsend Lane, Anfield, Liverpool Unknown L 6 0BA Community Local 0.03 3 Elm House 72 Townsend Lane, Anfield, Liverpool Enterprise Inns L 6 0BA Community Local 0.03 4 Stadium 2-4 Townsend Lane, Anfield, Liverpool Independent Free L 6 0BA Community Local 0.03 5 Mersey Dockworkers Social Club Townsend Lane, Anfield, Liverpool Independent Free L 6 0BB Other 0.13 6 Richmond Bowling Club 113 Richmond Park, Anfield, Liverpool Independent Free L 6 5AB Other 0.22 7 Cabbage Hall Hotel 20 Breck Road, Anfield, Liverpool Independent Free L 4 2RB Community Local 0.27 8 Clubmoor 119 Townsend Lane, Anfield, Liverpool Trust Inns L 6 0AZ Circuit Bar 0.29 9 Flat Iron 377 Walton Breck Road, Liverpool Punch Pub Company L 4 0SY Community Local 0.32 10 All Saints Parochial Club 28-29 Oakfield, Liverpool Independent Free L 4 2QH Other 0.34 11 Old Barn 38 Old Barn Road, Anfield, Liverpool Independent Free L 4 2QP Community Local 0.34 12 George Inn 124 Breck Road, Anfield, Liverpool Independent Free L 4 2RD Community Local 0.36 13 Arkles 77 Anfield Road, Liverpool Greene King L 4 0TJ Branded Food 0.39 14 Liverpool Football Club Supporters Club 1 Lower Breck Road, Liverpool Independent Free L 6 4BX Other 0.39 15 Claremont 70 Lower Breck Road, Liverpool Admiral Taverns Ltd L 6 4BZ Community Local 0.40 16 Whiston Social Castor Street, Liverpool Independent Free L 6 5AT Other 0.42 17 King Charles 69 Grasmere Street, Liverpool Punch Pub Company L 5 6RH Community Local 0.44 18 Dodds Bar 166-172 Oakfield Road, Walton, Liverpool Independent Free L 4 0UH Circuit Bar 0.44 19 Sandon 178-182 Oakfield Road, Walton, Liverpool Independent Free L 4 0UH Other 0.44 20 Pub Estates Larch Lea, Netherton, Liverpool Independent Free L 6 5BN Community Local 0.47 21 Mayfair Club 3 Larch Lea, Liverpool Independent Free L 6 5BN Other 0.47 22 Clifton Arms 63 Clifton Road East, Liverpool Unknown L 6 4ED Community Local 0.47 23 Windermere 295 Breck Road, Everton, Liverpool Independent Free L 5 6PU Community Local 0.48 24 Somerset Social Club 2 Somerset Place, Liverpool Independent Free L 6 4BE Other 0.51 25 Marlborough Gardeners Club 8 Ginevea Road, Liverpool Independent Free L 13 8EA Other 0.52 26 Belmont 303 West Derby Road, Liverpool Independent Free L 6 5EG Community Local 0.53 27 Midden Hotel 93-95 Rydal Street, Everton, Liverpool Independent Free L 5 6QR Community Local 0.54 28 Park 194 Walton Breck Road, Liverpool Admiral Taverns Ltd L 4 0RQ Community Local 0.54 29 Liverpool Football Club Anfield Road, Liverpool Independent Free L 4 0TH Other 0.58 30 Victoria Lodge 487 West Derby Road, Liverpool Oak Inns L 6 4BW Community Local 0.59