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Broj 1, Ožujak 2021. 2 Časopis Ericsson Nikola Tesla Grupe I www.ericsson.hr Broj 1, ožujak 2021. 2 ERICSSON NIKOLA TESLA D.D. Isporučitelj suvremenih informacijsko-komunikacijskih proizvoda, rješenja, softvera i usluga Zagreb, Krapinska 45, p.p. 93 HR-10 002 Zagreb [email protected] http://www.ericsson.hr Glavna urednica: Snježana Bahtijari Direktorica Marketinga, komunikacija i društvene odgovornosti tel.: 01 365 45 56 Izvršni urednik: Stanislav Marušić Redakcijski odbor: Dušan Bogdanović, Hana Crnogorac, Hrvoje Hadžić, Miroslav Kantolić, Dean Marušić, Matea Mudrinić, Barbara Pavelić Grbić, Mario Ravić, Velimir Spitek, Sanja Vaclavek i Saša Vojvodić Redakcija: Jasna Glavaš, Zdenka Hrabar, Anamarija Jandrašek, Antonija Juričić, Petra Leontić, Antonija Lončar, Verica Mihajlic te Kristian Krog i Hrvoje Mihajlic (fotografija) tel.: 01 365 45 61 Fotografije: Arhiva fotografija Ericssona i Ericssona Nikole Tesle Članovi kompanijske Foto sekcije Grafička urednica: Ana Hećimović Web priprema: Daut Damarija i Inga Sternak Pripremaju i uređuju: Kompanijske komunikacije KOMUNIKACIJE ISSN 1330-7894 List je besplatan Godina LVI / ožujak 2021., br. 1 Ovaj broj "Komunikacija" izašao je samo u elektroničkom obliku skupiti ponovo ponovo upotrijebiti preraditi Čitatelji Komunikacija brinu o okolišu tako da polietilenski omot odlože u spremnik za plastiku, a pročitane Komunikacije u stari papir. www.ericsson.hr Sadržaj 3 Broj 1, ožujak 2021. 4 7 10 4 14 28 Ericsson Nikola Tesla Grupa u Iza svakog uspješnog projekta Zašto volim raditi u Ericssonu 2020. stoje ljudi… Nikoli Tesli? 6 16 30 Korporacija Ericsson u četvrtom Preuzeli smo odgovornost za Štedimo danas za mirniju tromjesečju i cijeloj 2020. razvoj važnih telekom čvorova starost godini 18 31 7 Usvajanje umjetne inteligencije Zaposlenici osobno: Nataša Novi ugovori u području u organizacijama Petrin industrije i društva vrijedni 43 milijuna kuna 20 32 10 glavnih potrošačkih trendova O Ericssonu Nikoli Tesli iz prve 8 2030. ruke Spajamo bogato iskustvo u geodeziji i informacijskim 22 tehnologijama Strateška nabava – odgovorna nabava 10 Sastanak svih zaposlenika 24 kompanije Na prvoj liniji za povezanost svih nas 12 Povećanje energetske 26 učinkovitosti – iza scene (i Pomažemo u nevolji fasade) 4 Poslovni rezultati ožujak 2021., broj 1 Ericsson Nikola Tesla Grupa u 2020. Pripremila: Orhideja Gjenero Zbog aktualnih epidemioloških mjera, umjesto na konferenciji za medije i investitore, detaljnije o rezultatima i postignućima, uz uobičajene komunikacijske kanale, prezentirano je u video prilogu. Slijedi komentar Cjeloviti Gordane Kovačević, predsjednice Ericssona Nikole Tesle. rezultati Odlični rezultati unatoč izazovima Preuzimanje i potpisivanje novog ugovora za usluge upravljanja u izgradnji Gordana „Unatoč velikim izazovima u 2020. godini, i održavanju HT-ove telekomunikacijske Kovačević Ericsson Nikola Tesla Grupa ostvarila infrastrukture imalo je značajan utjecaj je odlične poslovne rezultate. Godina na kompanijske rezultate u 2020. godini. je globalno obilježena dugotrajnom Glavni fokus bio je na osiguranju prihoda borbom protiv pandemije koronavirusa, od prodaje, optimizaciji troškova te a za nas u Hrvatskoj, nažalost, i po kontroli operativnog novčanog tijeka. razornim potresima koji su u ožujku i Takav fokus imali smo i na ostalim prosincu pogodili dijelove naše zemlje. projektima modernizacije mreža te Reagirali smo brzo, prilagođavali se i projektima u segmentu Industrija i bili inovativni, uvijek nastojeći pomoći društvo. našim zaposlenicima i zajednici u kojoj djelujemo da se lakše nose s Na izvoznim tržištima prihodi od posljedicama pandemije, a potom i prodaje niži su od prošlogodišnjih, a potresa. realizaciju projekata, uz COVID-19, otežava politička i ekonomska situacija U tim složenim okolnostima, uz primjenu na pojedinim tržištima. Ostvarili najviših standarda etičnosti, usklađenosti smo kvalitetnu suradnju s našim i transparentnosti, realizirali smo brojne dugogodišnjim kupcima HT Eronet projekte u Hrvatskoj i na izvoznim (Bosna i Hercegovina), Ipko (Kosovo), tržištima te potpisali nekoliko strateških Crnogorski Telekom (Crna Gora), Snažan doprinos R&D i stručnjaka za višegodišnjih ugovora. beCloud (Bjelorusija), Beltelekom usluge i rješenja (Bjelorusija), A1 (Bjelorusija) te Interdnjestrcom (Moldavija) na Naša izvrsna pozicija u globalnom Rast prihoda od prodaje proširenju, modernizaciji i održavanju Ericssonu u području istraživanja i razvoja telekomunikacijskih mreža. Naše (R&D), servisima i rješenjima te novim Prihodi od prodaje porasli su 13,7% u aktivnosti na tim tržištima se nastavljaju tehnologijama i poslovnim područjima odnosu na prethodnu godinu te iznose uz veliki fokus na smanjenje rizika. daju nam dobru podlogu da u 2021. godini 2.023,0 milijuna kuna. U ukupnim Govoreći o važnosti digitalizacije u nastavimo ostvarivati planirane rezultate. prihodima izvoz čini 54,2% pa se Ericsson svim sferama rada i života, istaknula Ponosna sam što naši razvojno-istraživački Nikola Tesla Grupa s preko milijardu kuna bih ugovor za implementaciju središnje i ekspertni timovi za usluge i rješenja u izvoza u 2020. godini pozicionirala među softverske platforme centraliziranog Zagrebu, Splitu, Osijeku, Mostaru, Sarajevu najveće hrvatske izvoznike te na prvo sustava eZdravstva Republike Bjelorusije i Minsku kontinuirano dobivaju nove mjesto izvoznika znanja. kojeg smo potpisali krajem 2020. godine. odgovornosti u globalnoj organizaciji. *Za usporedne stavke, bez usluga upravljanja koje se od 2020. prikazuju u sklopu hrv. tržišta, prihodi od prodaje bilježe porast od 2,7%. www.ericsson.hr 5 U Ericsson Nikola Tesla Grupi su ostvarenja strateškog cilja postizanja tijekom 2020. zaposlena 204 pretežno konkurentnog i inovativnog gospodarstva, visokoobrazovana stručnjaka iz STEM kroz proizvode, rješenja i usluge koje područja, tako da je Grupa na kraju prošle nudimo našim kupcima, ali i kroz interne godine imala 3236 zaposlenika. aktivnosti u Ericsson Nikola Tesla Grupi. Nakon dvije i pol godine uspješno smo završili projekt „Povećanje energetske Viša operativna dobit i snažna učinkovitosti i korištenja obnovljivih novčana pozicija izvora energije u Ericssonu Nikoli Tesli d.d.“. Riječ je o jednom od najvećih Na razini Grupe bruto dobit bilježi projekata unaprjeđenja energetske porast od 6,0% na 174,4 milijuna kuna učinkovitosti u Republici Hrvatskoj, a u odnosu na prethodnu godinu, dok je sufinanciran je sredstvima Europske unije bruto marža smanjena za 0,6 postotnih iz europskih strukturnih i investicijskih poena kao posljedica poslovnog miksa fondova u sklopu Operativnog programa uslijed preuzimanja pune odgovornosti Konkurentnost i kohezija 2014. – 2020. za projekt usluga upravljanja s HT-om te s tim povezanih troškova tranzicije Krajem prosinca Zagrebačka burza je i transformacije. Operativna dobit za 2020. godinu Ericssonu Nikoli Tesli viša je 1,8% u odnosu na prethodnu dodijelila nagrade u dvije kategorije: godinu te iznosi 104,4 milijuna kuna, za dionicu s najvećim porastom cijene i kao rezultat veće bruto dobiti te dionicu s najvećim porastom prometa. To programa profitabilnosti usmjerenog na je posebno važno priznanje jer pokazuje sveobuhvatnu optimizaciju troškova. Neto povjerenje investitora i javnosti u ono što dobit iznosi 94,5 milijuna kuna, a povrat radimo i kako to radimo. od prodaje 4,7. Ostvaren je snažan novčani tok od poslovnih aktivnosti u iznosu od Budući da su već spomenute okolnosti i 308,1 milijun kuna. ICT – strateška industrija rizici poput odgode realizacije postojećih ugovora, smanjenje/odgađanje investicija Nastavljamo aktivnosti na digitalnoj U novonastalim okolnostima još jednom te restrikcije putovanja, i dalje prisutni, transformaciji Ericsson Nikola Tesla Grupe je potvrđena važnost informacijsko- snažan fokus Grupe ostaje na upravljanju s ciljem pojednostavljenja i automatizacije telekomunikacijskih tehnologija za rizicima, profitabilnosti i operativnom ključnih kompanijskih procesa, povećanja funkcioniranje gospodarstva i društva novčanom toku. efikasnosti te zadovoljstva naših u cjelini, a ICT industrija opravdala je zaposlenika. poziciju prioritetne i strateške industrije. Kao kompanija s više od 70 godina U kriznim situacijama osobito dolazi do iskustva, koja je najveći hrvatski izvoznik izražaja kvaliteta telekomunikacijske znanja i tehnološki lider, motivirani smo Uspješno završen projekt energetske infrastrukture koja osigurava na dodatan angažman i još snažniji učinkovitosti pravovremeno prenošenje informacija fokus na nova područja u 2021. godini. S i umreženost. Međutim, 2021. godina obzirom na brojne prednosti koje donosi Posebnu pozornost posvećujemo ostaje izazovna i zahtijevat će mnogo digitalizacija usluga, dugoročna strategija održivom poslovanju kao temelju znanja i fleksibilnosti u poslovanju. Grupe ostaje nepromijenjena.“ Operativna i neto dobit Snažna novčana pozicija (dobit za godinu) 6 Poslovni rezultati ožujak 2021., broj 1 Korporacija Ericsson u četvrtom tromjesečju i cijeloj 2020. godini Financijski naglasci Pripremili: Orhideja Gjenero i Stanislav Marušić Foto: iz Ericssonove arhive Četvrto tromjesečje 2020. godine ⁖ Prodaja prilagođena za usporedne stavke i tečaj porasla je 13% u odnosu na isto razdoblje prethodne godine, uglavnom zahvaljujući prodaji u sjeveroistočnoj Aziji, Europi i Sjevernoj Cijela 2020. godina Americi. Ostvarena prodaja iznosila je 6,91 milijardu eura (četvrto tromjesečje 2019.: 6,59 milijardi eura). ⁖ Ukupna prodaja prilagođena za usporedne ⁖ Bruto marža bez troškova restrukturiranja poboljšana je na 40,6% stavke
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