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THE YALE LAW JOURNAL VOLUME 64 JUNE, 1955 NUmBER 7 RESALE PRICE MAINTENANCE: FACT AND FANCY WALTER ADAMSt WITH only a few members dissenting, the Attorney General's National Com- mittee to Study the Antitrust Laws has condemned fair trade pricing as "an unwarranted compromise of the basic tenets of National antitrust policy."' Although it recommended outright repeal of the Miller-Tydings Act 2 and tAssociate Professor of Economics, Michigan State College; member, Attorney General's National Committee to Study the Antitrust Laws. Professor Jamcs W. Payne, Jr. of the University of Richmond Law School has furnished considerable assistance in legal research, but he is not responsible for the views and recommendations expressed herein. 1. REPORT OF THE ATTORNEY GENERAL's NATIONAL COMMITTEE TO STUDY TnE A.Ti- TRUST LAws 154 (Mar. 31, 1955). 2. The Miller-Tydings Act, 50 STAT. 693 (1937), 15 U.S.C. § 1 (1952). amended § 1 of the Sherman Act as follows: "Section 1. Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is hereby declared to be illegal: Prozidcd, that nothing herein contained shall render illegal, contracts or agreements prescribing minimum prices for the resale of a commodity which bears, or the label or container of which bears, the trade-mark, brand, or name of the producer or distributor of such com- modity and which is in free and open competition with commodities of the same general class produced or distributed by others, when contracts or agreements of that description are lawful as applied to intrastate transactions, under any statute, law, or public policy now or hereafter in effect in any State, Territory, or the District of Columbia in which such resale is to be made, or to which the commodity is to b2 transported for such resale, and the making of such contracts or agreements shall not be an unfair method of competition under Section 5, as amendd ard supple- mented, of the Act entitled 'An Act to create a Federal Trade Commission, to define its powers and duties, and for other purposes,' approved September 26, 1914: Provided further, That the preceding proviso shall not make lawful any contract or agreement, providing for the establishment or maintenance of minimum resale prices on any commodity herein involved, between manufacturers, or between producers, or between wholesalers, or between brokers, or between factors, or between retailers, or between persons, firms, or corporations in competition with each other. Every person who shall make any contract or engage in any combination or conspiracy hereby declared to be illegal shall be deemed guilty of a misdemeanor, and, on conviction thereof, shall be punished by fine not exceeding $5,000, or by imprison- ment not exceeding one year, or by both said punishments, in the discretion of the court." THE YALE LAW JOURNAL (Vol. 64: 967 the McGuire Act,3 which define the status of the state fair trade acts under the federal antitrust laws, the Committee made no such recommendation 3. 66 STAT. 631, 15 U.S.C. § 45 (1952), was passed as an amendment to § 5 of the Federal Trade Commission Act after the Supreme Court's decision in Schwegmann Bros. v. Calvert Distillers Corp., 341 U.S. 384 (1951). The act provides: "Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That it is the purpose of this Act to protect the rights of States under the United States Constitution to regulate their internal affairs and more particularly to enact statutes and laws, and to adopt policies, which authorize contracts and agreements prescribing minimum or stipulated prices for the resale of commodities and to extend the minimum or stipulated prices prescribed by such contracts and agreements to persons who are not parties thereto. It is the further purpose of this Act to permit such statutes, laws, and public policies to apply to commodities, contracts, agreements, and activities in or affecting inter- state or foreign commerce. "Sec. 2. Section 5 (a) of the Federal Trade Commission Act, as amended, Is hereby amended to read as follows: " 'Sec. 5 (a) (1) Unfair methods of competition in commerce, and unfair or deceptive acts or practices in commerce, are hereby declared unlawful. " '(2) Nothing contained in this Act or in any of the Antitrust Acts shall render unlawful any contracts or agreements prescribing minimum or stipulated prices, or requiring a vendee to enter into contracts or agreements prescribing minimum or stipulated prices, for the resale of a commodity which bears, or the label or container of which bears, the trade-mark, brand, or name of the pro- ducer or distributor of such commodity and which is in free and open competition with commodities of the same general class produced or distributed by others, when contracts or agreements of that description are lawful as applied to intrastate transactions under any statute, law or public policy now or hereafter in effect in any State, Territory, or the District of Columbia in which such resale is to be made, or to which the commodity is to be transported for such resale. " '(3) Nothing contained in this Act or in any of the Antitrust Acts shall render unlawful the exercise or the enforcement of any right or right of action created by any statute, law, or public policy now or hereafter in effect in any State, Territory, or the District of Columbia, which in substance provides that willfully and knowingly advertising, offering for sale, or selling any commodity at less than the price or prices prescribed in such contracts or agreements whether the person so advertising, offering for sale, or selling is or is not a party to such a contract or agreement, is unfair competition and is actionable at the suit of any person damaged thereby. " '(4) Neither the making of contracts or agreements as described in paragraph (2) of this subsection, nor the exercise or enforcement of any right or right of action as described in paragraph (3) of this subsection shall constitute an unlawful burden or restraint upon, or interference with, commerce. " '(5) Nothing contained in paragraph (2) of this subsection shall make lawful contracts or agreements providing for the establishment or maintenance of minimum or stipulated resale prices on any commodity referred to in paragraph (2) of this subsection, between manufacturers, or between producers, or between wholesalers, or between brokers, or between factors, or between retailers, or between persons, firms, or corporations in competition with each other. " '(6) The Commission is hereby empowered and directed to prevent persons, partnerships, or corporations, except banks, common carriers subject to the Acts 1955] RESALE PRICE MAINTENANCE with respect to other forms of resale price maintenance-despite the fact that fair trade accounts for only about ten billion dollars of annual consumer expenditures, while resale price maintenance effectuated without recourse to fair trade accounts for an estimated thirty billion dollars.4 In a way, this latest attack on fair trade comes as no surprise. For years it has been fashionable for such diverse groups as the Farm Bureau Federa- tion, the National Grange, the CIO, the General Federation of Women's Clubs, the Consumers Union, the Antitrust Division, and the Federal Trade Commission to single out fair trade as a restraint on competition and a con- spiracy against the public. Lawyers and economists, both in and out of the universities, have joined in the crusade, and have assembled a formidable case against fair trade.5 Nevertheless, in the heat of controversy, a number of facts have been overlooked: the case against fair trade rests on highly am- bivalent evidence; resale price maintenance can frequently be achieved with- out recourse to fair trade; the methods for maintaining resale prices other than fair trade have a strong legal footing; and therefore a repeal of the Miller-Tydings and McGuire Acts is not an effective way of coping with the alleged vice of resale price maintenance. The opponents of the Miller-Tydings and McGuire Acts misconceive their target. What should be urged by these critics is vigorous enforcement of the "free and open competition" provisos of the fair trade laws.0 This is true for two reasons: (1) If resale price maintenance is practiced in a healthy competitive atmosphere no significant restraint on competition results, yet at the same time, substantial protection is afforded against the evils flowing from loss-leader selling and from the competitive advantages of large chain distributors vis-a-vis small independents. (2) Even if Miller-Tydings and to regulate commerce, air carriers and foreign air carriers subject to the Civil Aeronautics Act of 1938, and persons, partnerships, or corporations subject to the Packers and Stockyards Act, 1921, except as provided in section 406(b) uf said Act, from using unfair methods of competition in commerce and unfair or deceptive acts or practices in commerce.' " 4. BUREAU OF EDUcATION oN FAIR TRADE, MfmoRANDUM TO THE Aramxs:v GENE.,EAL'S NATIONAL Commn= To STUDY THE ANTriRUST LAws 4 (1954). 5. See GunTHER, PRICE CONTROL UxvER FAIR TRADE LmisLArox (1939); .MLexo, GOvERNMSENT A-D BusixEss 461-85 (2d ed. 1955) ; FTC, REnour oN RFs,ix Picz MAI - TENANCE (1945) ; Bowman, Resale Price Maintenance-A Monopoly Problemn, 25 U. Cni. J. Bus. '141 (1952); -LR.REP. No. 1516, 82d Cong., 2d Sess. 18-52 (1952) ; S. r.Fx Nu. 1741, 82d Cong., 2d Sess. (1952); Hearings Before the Anttrust Subconmuittee of the House Committee on the Judiciary, 82d Cong., 2d Sess. (1952). 6. 'Miller-Tydings Act, supra note 2; McGuire Act, § 5 (a) (2), supra note 3.
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