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Leasing Brochure always new Mall of America® is the #1 shopping destination in the OVER LET US BE Minneapolis/St. Paul market for attracting shoppers with the highest household incomes, as well as the #1 retail YOUR PARTNER... and entertainment destination in the country. Plus, no tax on clothing and shoes. $1 BILLION …by extending and increasing brand awareness ANNUAL VISITS Over 40 million ANNUAL SALES locally, regionally, nationally and globally to over ANNUAL MALL SALES Over $1 billion 40 million annual visitors. SALES PER SQUARE FOOT $718 PUBLIC RELATIONS Over $400 million in free publicity annually $718 SALES PER SQUARE FOOT 2 3 LOCAL DEMOGRAPHICS AT THE CENTER MINNEAPOLIS/ST. PAUL MARKET DMA HHI OF IT ALL Total Population (18+): 3,551,036 $200,000+ HHI Total Households: 1,910,700 $100k—250k+ Median Household Income: $74,200 Trade Area Concentration Adults 25-54: 1,871,200 ® Source: Simmons Local MOA HAS THE LARGEST NUMBER OF THE MOST PROFITABLE 35 MILE RADIUS DEMOGRAPHICS IN THE MSP MARKET Total Population: 2,953,610 Source: Star Tribune Scarborough Research 2019 Total Households: 1,165,929 Average Household Income: $104,319 Source: August Partners Geo-Fencing Study 2018 PROFITABLE DEMOGRAPHICS • 78% of affluent shoppers choose Mall of America® to make HOUSEHOLD INCOME their luxury purchases (MSP metro shopping centers) • 42% of guests’ primary reason to visit MOA is the unique 494 retail mix and/or higher end & luxury brands $100,000 - $250,000+ HHI shoppers, MOA has... Minneapolis Source: Future Brand Research, Ogilvy Red St. Paul 94 • 2 1/2 times more than The Galleria MSP Int’l Airport • 2 times more than Ridgedale • 1 1/2 times more than Rosedale $104,319 • 2 times more than Southdale 35W Source: Scarborough Research 2019 AVERAGE HHI 35 MILE RADIUS Source: August Partners Geo-Fencing Study 2018 4 5 LOCAL BUSINESS BLOOMINGTON, MINNESOTA Hotels Over 40 COMMUNITY Hotel Rooms Over 9,400, more than Minneapolis & St. Paul combined Average Stay 2 nights (family traveler) TOP 10 3 nights (business traveler) Businesses 6,000, including Best Buy, United MARKET FOR YOUNG Properties, HealthPartners, Toro, etc. ADULT PROFESSIONALS Employees 90,000 Forbes LOCAL BUSINESS COMMUNITY Eighteen Fortune 500 companies in the area include: UnitedHealth Group, Inc. Ecolab, Inc. Target Corporation Land O’Lakes, Inc. Best Buy Company, Inc. Ameriprise Financial, Inc. CHS, Inc. Xcel Energy, Inc. 3M Company Hormel Foods Corporation U.S. Bancorp Thrivent Financial for Lutherans Supervalu, Inc. Securian Financial Group General Mills, Inc. Patterson Cos. Inc. C.H. Robinson Worldwide, Inc. Polaris Industries 6 7 U.S.A. VISITOR MAP ZIP CODE ANALYSIS Represents shoppers who visited from across the USA during 2019, based on WiFi analytics. 18 STATE TRADE AREA Minnesota Colorado North Dakota Kansas Wisconsin Illinois Pennsylvania Nebraska Kentucky Ohio Michigan Oklahoma Iowa Tennessee Indiana Missouri South Dakota Arkansas MALL OF AMERICA® EIGHTEEN STATE OVER TRADE AREA DAY TRIP MARKET FLY MARKET (50-100 MILES) (500-1000 MILES) Total Population 450,978 Total Population 99,105,870 Total Households 1,283,517 Total Households 56,784,139 Average HHI $69,330 Adults 25-54 39,912,453 Adults 25-54 169,157 Children (ages 0-17) 23,170,678 Children (ages 0-17) 102,626 46M DRIVE MARKET NUMBER OF SHOPPERS (150-500 MILES) WHO LIVE WITHIN Total Population 46,341,356 Total Households 14,537,192 Adults 25-54 10,606,513 A DAY’S DRIVE Children (ages 0-17) 6,207,104 Sources: Claritas, March 2018 8 9 INTERNATIONAL TOURISM • About 40% of visitors to Mall of America ® are tourists — people who live outside the 150-mile radius of Minneapolis/St. Paul Great Britain • Nearly 10% of visitors are from outside the United States Netherlands • International tourists spend two-and-a-half times more than Czech Republic local residents NEARLY Slovakia • Mall of America offers nearly 90 travel packages from 38 countries on 5 continents represented on this map • Over 40 Bloomington hotels offer free shuttle service to and from Minneapolis/St. Paul International Airport and Mall of America Source: Ogilvy Red KEY INTERNATIONAL MARKETS: 90 Australia Finland Italy Singapore TRAVEL PACKAGES FROM Argentina France Japan Spain Austria Germany Korea Sweden Brazil Great Britain Malaysia Switzerland Canada Hong Kong Mexico Taiwan China Iceland Netherlands United States Czech Republic India Norway 38 Denmark Ireland Philippines COUNTRIES ON 40% OF TOTAL VISITS TO MOA® Australia ARE FROM THE TOURIST CONSUMER; OVER 16.8 MILLION ANNUAL VISITS 5 Source: Ogilvy Red 10 CONTINENTS 11 INTERNATIONAL TOURISM TOURISM The Tourist customer accounts for 50% of total sales. Mall of America® has a Welcome Video available in 5 languages Mall of America® participates in over 70 major (Chinese, Japanese, German, Portuguese & Spanish) & a website travel + trade shows annually. available in those languages as well as in French. COUNTRIES PARTICIPATING IN MALL OF MINNEAPOLIS-ST. PAUL INTERNATIONAL AIRPORT AMERICA TOUR OPERATOR PROGRAM: • 17th busiest in the U.S. Argentina Great Britain Scotland • Over 38 million passengers annually Austria Iceland Singapore • One of 5 major airline hubs in the country Brazil India Slovakia • 163 non-stop markets (136 domestic & 27 international non-stop) Canada Ireland Spain • Over 1,100 flights daily China Italy Sweden Source: mspairport.com Czech Republic Japan Taiwan Denmark Korea Thailand Finland Mexico United States France Norway Germany Philippines SHOPPING MSP RANKED DESTINATION NORTH AMERICAN IN THE U.S. Travel + Leisure, U.S.A. Today, Time Magazine AIRPORT #1FOR EFFICIENCY EXCELLENCE IN ITS SIZE CATEGORY #1 Airports Council International, 2019 12 13 SOCIAL MEDIA CONNECTIVITY SQUARE FOOTAGE MALL OF AMERICA® IS THE LEADER IN ALLOCATION MALL PROPERTY SOCIAL MEDIA MOA® SOCIAL 1 POST/ /MALLOFAMERICA INTERACTION PER 67% MEDIA STATS 548,000+ MINUTE PER DAY RETAIL FOLLOWERS ENGAGE IN OVER 23.6% 60,000+ ENTERTAINMENT/ATTRACTIONS 855,000 FANS @MALLOFAMERICA TEXT/WEB CHAT ACROSS ALL MOA® 86,000+ CONVERSATIONS WITH SOCIAL ACCOUNTS GUESTS PER YEAR FOLLOWERS 9.4% FOOD & BEVERAGE AVERAGE RESPONSE (Based on square footage of stores) 100 MILLION TIME IS PER MONTH SOCIAL @MALLOFAMERICA REACH OF MOA® 75 SECONDS 67,000+ FOLLOWERS 14 15 RETAIL TRAFFIC & SALES 16 14.0% 12.0% 10.0% 2019 TRAFFIC BY MONTH 8.0% 6.0% 4.0% 2.0% 0.0% January February March April May June July August September October November 14.0% December 12.0% 10.0% 2019 SALES BY MONTH 8.0% 6.0% 4.0% 2.0% 0.0% January February March April May June July August September October November December 17 REINVESTMENT, REVITALIZATION & RENOVATION Mall of America® has undergone numerous multi-million dollar renovations on each avenue creating a renewed upscale environment throughout the entire property. WEST MARKET MALL OF AMERICA® HAS SPENT OVER $500M IN RENOVATIONS & ADDITIONS TO THE PROPERTY OVER THE LAST 8 YEARS EAST BROADWAY SOUTH AVENUE CENTRAL PARKWAY 18 19 MOA® REMIX FIRST TO MARKET Mall of America® is the premier retail entry point for the Minneapolis/ St. Paul market & region for retailers extending their brand. Over 100 MOA® retailers have been “first to market” in debuting their brands including Nordstrom, Apple, Canada Goose, Aritzia, Zara, Burberry, Hugo Boss, Nike, Indochino, Fabletics & Kendra Scott just to CHANEL BOUTIQUE @ NORDSTROM ARC’TERYX KENDRA SCOTT FREE PEOPLE name a few! ARITZIA CANADA GOOSE HUGO BOSS CLUB MONACO PRADA BOUTIQUE @ NORDSTROM ZARA OVER ®100 MOA RETAILERS HAVE BEEN “FIRST TO MARKET” IN DEBUTING THEIR BRAND DIOR BOUTIQUE @ NORDSTROM TUMI MORPHE APPLE FLAGSHIP 20 21 MOA® REMIX ANTHROPOLOGIE EYEBOBS BRUNELLO CUCINELLI BOUTIQUE CARHARTT ALTAR’D STATE @ NORDSTROM LULULEMON EXPERIENTIAL FLAGSHIP MADEWELL GUCCI BOUTIQUE @ NORDSTROM NESPRESSO UGG NIKE TIMBERLAND 99% UNIVERSAL AWARENESS RATING OF THE BRAND MALL OF AMERICA® Source: Ogilvy Red THE NORTH FACE HAMMER MADE BURBERRY MICROSOFT UNDER ARMOUR DR. MARTENS 22 23 MOA® REMIX THE OMNI-CHANNEL OMNI-CHANNEL TENANTS & EXPERIENCE EXPERIENCES THAT HAVE ® “It doesn’t matter where customers are actually making purchases, be OPENED AT MOA it in store, online or on their phones. He plans to keep opening stores, thanks to the consistent flow of customer interaction and insight CASPER AMAZON 4-STAR that comes with them; they’ve changed how the company designs OPENING 2020 its monthly collections, improves upon existing designs and drives education about the brand’s model.” INDOCHINO –Gregg Throgmartin President, Fabletics MALL OF AMERICA® IS THE FABLETICS UNTUCKIT PELOTON CAPITAL ONE CAFÉ ULTIMATE OPENING 2021 GLOBAL PLATFORM FOR ACTIVATING AN OMNI-CHANNEL EXPERIENCE b8ta RING MUGSY JEANS POP UP HYDROW MERCEDES BENZ POP UP 24 OPENING 2020 OPENING 2020 25 DINING FEATURED DINING CRAVE AMERICAN WAHLBURGERS TOTAL FOOD & BEVERAGE KITCHEN & SUSHI BAR BUBBA GUMP SHRIMP CO. SALES IN 2018 WAS OVER FIRELAKE GRILLHOUSE & COCKTAIL BAR MARGARITAVILLE TWIN CITY GRILL SHAKE SHACK CANTINA LAREDO BURGER BURGER CARLO’S BAKE SHOP PIADA ITALIAN STREET FOOD $ BENIHANA MILLION COWBOY JACK’S 145 RAINFOREST CAFE SUGAR FACTORY HARD ROCK CAFE MASON’S FAMOUS CADILLAC RANCH LOBSTER ROLLS BAR & GRILL CHICKEN GUY BY GUY FIERI BUFFALO WILD WINGS … AND MORE CEDAR + STONE URBAN TABLE MASU SUSHI & ROBATA 26 27 JW MARRIOTT RADISSON BLU TOP HOTELS LUXURY 4 1/2 STAR HOTEL A LUXURY 4-STAR HOTEL IN THE MIDWEST HOTEL COMPONENTS BLU IS THE NEW BLACK • 342 Luxurious Rooms A 500 room Radisson Blu Hotel is connected by JW MARRIOTT #2 • Upscale Restaurant/Urban Bistro sky bridge directly to the mall and features: RADISSON BLU #7 •
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