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club management and older clubs considering remodeling and renova- tions. Marlatt recently "retired" after 12 years with Northmoor Country Club near Chicago. Marlatt also managed clubs in Oklahoma, Wisconsin and Minnesota. Marlatt haxl been president of the Chicago CMAA Chapter, served as three years as regional director from the Midwest for the CMAA, 10 years as a member of the board of directors of the chapter and was general chairman of its 1963 conference. Government Controls Topic At Florida Golf Meeting "State and federal agencies are imposing crippling controls over water management, poisonous Richard E. Valentine (left) superintendent at Merlon Golf Club, recently chemicals and safety requirements. presented a gavel to John A. Segui, superintendent at Waynesborough Country Club, new president of the Philadelphia Association of Golf Course Super- Your course and club and be closed intendents. if you fail to meet these require- ments." U.S. Breweries Raise Prices courses. For years, the PGA has "Three-quarters of our members Cite Their Increased Costs planned such a national champion- tell us that they have had to raise ship for juniors, which now becomes their prices in order to meet their tax Citing increased costs for pack- a reality because of the cooperation bill." aging supplies, raw materials and of Chevrolet. "The state has one 18-hole golf labor, the nation's largest breweries Poe told GOLFDOM: "Times course per 13,000 persons as com- have raised their prices market by does, indeed seem to be right for this pared to the national average of one market across the country. national championship because of per 22,000 persons and Florida led In St. Louis, Anheuser-Busch the increasing number of active the nation in openings last year." Inc. said it raised prices an average junior golfers throughout the coun- The statements above are but a of three percent. The company said try. These two million juniors are few of the interesting pieces of infor- all brands were affected although eager to find new tournaments in mation that came out of the Florida the amount of the price increase which to compete." State Golf Association's fall varied slightly depending on the management meeting for member region of the country. Golf To Continue Prosperity clubs. According to FSGA executive In Milwaukee, Jos. Schlitz Brew- Architect Cornish Asserts directory Bill Carey, a 16-page meet- ing Co. said it raised prices an Despite the recession last year golf ing report offers a concise update on average three to four percent in has prospered and will continue to golf course and club operations and most of its major markets. Another do so, according to Geoffrey Corn- should be required reading for every Milwaukee brewer, Pabst Brewing ish, president of the American Soci- manager and director. Co., raised prices to its retailers on ety of Golf Course Architects. He said hearing about present, its home ground 30 cents a case. "Some 240 golf courses opened proposed and pending restrictive PGA Junior Championship up in the United States during the government regulation of golf Vies 39 Section Champs first nine months of last year," facilities hopefully will prepare Cornish said. "And there are management to observe the laws The first national PGA Junior Golf around 700,000 new golfers every and not be caught in violations and Championship will be held in year. Golf is booming. It is a good fined. In some areas the industry August at Walt Disney World in sign and probably because subur- should set up monitoring devices to Lake Buena Vista, Fla., according ban or urban courses today are like evaluate government's high-handed to a joint announcement by Henry fresh-air factories." manner of enforcement and be C. Poe, PGA president, and R. E. Cornish would like to tell the prepared to combat some of the Cook, general sales manager of world of great innovations in the overly restrictive demands being Chevrolet Motor Division. golf course of the future, but it isn't made on private enterprise, he said. The event will bring together boy so. "Golf is a game of tradition," he The booklet is available for three and girl champions from each of the said. "Most people like a par 72 lay- dollars from the Florida State Golf 39 PGA Sections for a 72-hole out with two par threes and two par Association, P.O. Drawer 1298, stroke play championship on Disney fives on each nine, with sand and Sarasota, Fla. 33578. World's Palm and Magnolia some water." the standards. Among other things, NGF Teaching Consultant the changes would reduce fat-con- Publishes Instruction Book tent requirements, meaning some beef currently graded good would Richard T. Mackey, professor in the Ken Venturi Joins Pro Dyn move up to the choice bracket and physical education department at As Design, Sales Consultant some currently considered choice Miami University in Oxford, Ohio would enter price, to top category. and a member of the National Golf Pro Dyn, Inc., Cincinnati, Ohio has Opponents believe the changes Foundation teaching consultant named pro golfer Ken Venturi con- would impair the palatability of panel, recently published Golf: For sultant on design and sales. prime and choice meat, at higher the Beginner, Intermediate and Ad- Pro Dyn president Frank Koegel cost. vanced Golfer. tolf GOLFDFOM: "We feel Ken Tequila Market Is Growing, After introductory material, the Venturi will be to Pro Dyn much book gets into audio-visual cues, in- more than a name; he he will be ac- But Will Not Match Vodka formation on grip, set-up position, tively involved and a real asset to Country club managers with a different shots and putting, steps in our operation." substantially young membership development as a golfer and a stu- Venturi will participate in the already know that the tequila dent swing analysis form. market is growing, but its exact pace development and sales of all Pro The book was published by and long-term potential is not clear. Dyn golf equipment. The engineer- Kendall/Hunt Publishing Co., ing and tooling for a new model de- In 1972, about 700,000 cases of Dubuque, Iowa. Further informa- signed by him is underway and will tequila were sold in the United tion may be obtained from Prof.- be added to the current Pro Dyn line States. Sales grew 70 percent in 1973 Mackey at Miami University, Ox- in early spring. to over 1.2 million cases, and in- ford, OH 45056. creased 50 percent last year to about Restaurant Association 1.8 million cases. Growth last year House Committee Hearings Is Against Beef-Grading was about 19 percent — to over 2.4 million cases. Industry leader is Jose Held on $3 Minimum Wage The National Restaurant Associ- Cuervo from Heublein, Farming- Hearings have been held by the ation said it and other opponents of ton, Conn., which has a 26 percent House Subcommittee on Labor proposed government beef-grading market share. Montezuma from Standards on H.R. 10130, a bill to standards are continuing their court Barton Brands, Chicago, has a seven increase the minimum wage. fight against the changes. percent share and Arandas from Specifically, the bill calls for in- The association said it joined Maidstone Importers, Los Angeles, creases in the minimum wage to other organizations seeking a re- has a six percent market share. $2.30 on enactment, to $2.65 on July view of the case by the full Eighth Experts say the future of tequila 1, and to $3 on Jan. 1. Circuit Court of Appeals in St. will be healthy, but will not match Of interest to club managers is Louis. The association's president, the growth of vodka, which has the fact it would reduce tip credit to James W. McLamore, told GOLF- made tremendous gains in recent 25 percent within two months of DOM, "We feel so strongly about years. Many also do not feel tequila enactment and repeal the credit en- this that we will take it to the will be another pop wine boom/bust tirely one year later. The bill would Supreme Court if necessary." market. Much of the popularity of also impose an overtime premium of On Nov. 14, a three-judge panel tequila has been due to a mixed 2 Vi times the regular rate and would of the St. Louis court overturned an drink, "tequila sunrise" which com- tie future wage increases to rises in injunction issued by a federal dis- bines tequila with orange juice and the Consumer Price Index. It trict court in Omaha, Neb. against grenadine. appears the bill will reach the House floor for debate and voting some- time this month, it was reported in a INCREASE EARNINGS, SERVICE & SPACE recent newsletter of the National Remodel your present storage space, update with Restaurant Association. HE\N$t$fM VERTICAL BAG RACKS Junior Golf, Other Thoughts • Wear and tear of golf bags • Damp bags dry faster — From Gulf States President is completely eliminated no mildew • Faster, easier storage • Provides a neat appearance A junior golf program is of utmost • Easy to install and add more as needed importance in any community, Your members will like the extra convenience and care. Your pro because it helps to keep young peo- shop profits from 40% more space these racks make available. Double unit shown holds 16 bags, size 2' x 4' x 6'-6" high, gives ple constructively occupied and 12" x 12" space for bags. Single unit holds 8, size 1' x 4' x 6'-6" high. Sturdy steel. Bags set solid on tapered shelves. Send us away from undesirable activities, ac- your floor measurements, we will plan a layout and quote you — cording to new Gulf States PGA no obligation.

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