68, , NEW EPICAH DLF Capital Greens LOCATION AND CATCHMENT Be bol d • be epic

Moti Nagar

• Site Details- • Plot Area- 12,380 sqm • Retail Leasable Area- 200,000 sqft apx • No. of floors- G+2 • Car Parking- 3 level Basement

• Epicah lies on road within 50 m of Moti Nagar Station. Moti Nagar Metro Station The site has potential to attract high footfalls owing to good road connectivity and metro access. EPICAH 1 km • The immediate surroundings of the mall consist of residential areas of Kirti Nagar, , , Ramesh Nagar and Moti Nagar. DLF Capital Greens, a multi-storey residential development with 2,650 units lies within 1 km of the site. Kirti Nagar Metro Station

Kirti Nagar

Legend Major road Metro (Pink Line) Metro (Blue Line) Metro (Green Line)

16 EPICAH Catchment Analysis Be bol d • be epic Demographics

• EPICAH will serves a population of 1.36 mn in its primary catchment (0-15 min drive time) with an average per capita income of INR 238,752 per annum. The primary catchment includes affluent neighborhoods of West and Central Delhi like- , Kirti Nagar, and Punjabi Bagh

• The total catchment (0-30 min drive time) covers a population of 6.34 mn people with an average per capita income of INR 241,363 per annum, which is higher than the primary catchment owing to high-income neighbourhoods in North and like- Mukherjee Nagar, Pitampura, 5km Rohini and . EPICAH

Retail Purchasing Expenditure Power: Per (in INR pa, Catchment Population Households Capita %age of (in INR pa) purchasing power)

Primary catchment 1,360,033 280,233 238,752 65,146 (27%) 0-15 min drivetime Legend Secondary catchment 4,984,585 1,020,362 242,076 65,499 (27%) 15-30 min drivetime 0-15 min drive time 15-30 min drive time Total 6,344,618 1,300,595 241,363 65,423 (27%)

17

Source : MBR,2019 EPICAH Catchment Analysis Be bol d • be epic Demographics

• The primary catchment is predominantly young with 57% population below 30 years of age.

• Wallet share in primary catchment shows high demand for food & grocery, accessories and apparel.

Age Distribution in 0-15 min drive time catchment

27% 30% 23% 13% 5km 7% EPICAH

<15 years 15-30 years 30-45 years 45-60 years >60 years

Wallet Share in 0-15 min drive time Catchment

Electronics & IT 1% Miscellaneous 2% Entertainment 2% Footwear 2% Legend Home Furniture & related 4% 0-15 min drive time F&B 7% 15-30 min drive time Clothing 12% Jewellery & watches 15% Food & Grocery 56% 18

Source : MBR,2020 EPICAH Catchment Analysis Be bol d • be epic Residential Real Estate Pitampura Mukherjee Nagar Capital Value*- INR 12,000-17,000psft Capital Value*- INR 12,000-24,000psft • High-income neighborhoods like Karol Bagh, Rajouri Garden-Tagore Garden, Punjabi Bagh and Pitampura lie Punjabi Bagh within the primary catchment (0-15 min drive time) of EPICAH. Capital Value*- INR 10,000-18,000psft The residential capital values* in these areas ranges between INR 8,000-17,000. Paschim Vihar Capital Value*- INR 9,300-16,000psft

• Mostly, the primary catchment consists of plotted housing, government housing and builder floors. Some key residential developments within the primary catchment include- DLF Capital Greens, Parsvnath Paramount, Leela Sky Villas 2 4 (Upcoming) and Unity Amaryllis (Upcoming). EPICAH 5km 1 • The secondary catchment (15-30 min) consists of high-income neighourhoods like Mukherjee Nagar, Janakpuri and

Paschim Vihar. 3 Karol Bagh Capital Value*- INR 12,000-17,000psft

• Owing to presence of high income residential areas,the Kirti Nagar propensity for retail spending in the catchment is high. Capital Value*- INR 7,700-13,000 psft Janakpuri Key residential developments- Capital Value*- INR 9,000-17,000psft Legend 1. The Leela Sky Villas- 120 units (Upcoming) Rajouri Garden-Tagore Garden Capital Value*- INR 8,000-12,000 psft 0-15 min drive time 2. DLF Capital Greens- 2,650 units 15-30 min drive time 3. Parsvnath Paramount- 1,800 units Residential Development 4. Unity Amaryllis- 800 units (Upcoming) Key Residential Development

*Capital values are considered for buy rates in INR psft 19

Source : MBR,2020 EPICAH Be bol d • be epic

Ground Floor layout

DESCRIPTION EPICAH Be bol d • be epic

DESCRIPTION EPICAH Be bol d • be epic

Second Floor layout

DESCRIPTION EPICAH Be bol d • be epic

Terrace Floor layout EPICAH Be bol d • be epic

First Basement layout EPICAH Be bol d • be epic

Second Basement layout EPICAH Be bol d • be epic

Third Basement layout EPICAH Be bol d • be epic

Community The positioning of the Mall is going be on a community centre. The Mall will be based on the idea of “Celebration of the Spirit of Youth!

Celebrate

The Spirit of Youth EPICAH ANCHOR VANILLA RATIO Be bol d • be epic

Vanilla 29%

Anchor 71%

Category Area Anchor 103,055 sq. ft. Covered Area Vanilla 42,550 sq. ft. Covered Area EPICAH Be bol d • be epic

CATEGORY MIX

Vanilla Decathlon Brand Covered Area 17% 19% Sports Anchor 25,895 sq. ft. Cinema 15,000 sq. ft. Restaurants Cinema 15% 11% Electronic Major 9,775 sq. ft. Fashion Anchor 15,000 sq. ft. FEC 10,000 sq. ft.

Croma Hyper 14,000 sq. ft. 7% Hyper Restaurants 20,255 sq. ft. 13% Westside Vanilla 22,295 sq. ft. FEC 11% 7% Category Mix of the Mall

Personal Care Denims

Sports & Atheliesure Impulse

Toys, optical, Inner Wear, Accessories, Salon Stationery

Restaurants, Women QSR, Wear Casual Dine Pubs, Brewery EPICAH Be bol d • be epic Corridor Lobby EPICAH Flooring Be bol d • be epic EPICAH Be bol d • be epic Look and Feel EPICAH Look and Feel Be bol d • be epic EPICAH Be bol d • be epic Look and Feel EPICAH Be bol d • be epic

Look and Feel EPICAH Be bol d • be epic Look and Feel EPICAH Be bol d • be epic

Terrace Floor layout COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Cricket and Badminton COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Basketball COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Cycling Track COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Skateboard area COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Climbing wall COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Open gym COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Kids play area COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic

Launch of the Mall to catch Diwali ! EPICAH Be bol d • be epic

Its Going to be EPIC

See you at EPICAH