68, KIRTI NAGAR, NEW DELHI EPICAH DLF Capital Greens LOCATION AND CATCHMENT Be bol d • be epic Moti Nagar • Site Details- • Plot Area- 12,380 sqm • Retail Leasable Area- 200,000 sqft apx • No. of floors- G+2 • Car Parking- 3 level Basement • Epicah lies on Najafgarh road within 50 m of Moti Nagar Station. Moti Nagar Metro Station The site has potential to attract high footfalls owing to good road connectivity and metro access. EPICAH 1 km • The immediate surroundings of the mall consist of residential areas of Kirti Nagar, Punjabi Bagh, Bali Nagar, Ramesh Nagar and Moti Nagar. DLF Capital Greens, a multi-storey residential development with 2,650 units lies within 1 km of the site. Kirti Nagar Metro Station Kirti Nagar Legend Major road Metro (Pink Line) Metro (Blue Line) Metro (Green Line) 16 EPICAH Catchment Analysis Be bol d • be epic Demographics • EPICAH will serves a population of 1.36 mn in its primary catchment (0-15 min drive time) with an average per capita income of INR 238,752 per annum. The primary catchment includes affluent neighborhoods of West and Central Delhi like- Rajouri Garden, Kirti Nagar, Karol Bagh and Punjabi Bagh • The total catchment (0-30 min drive time) covers a population of 6.34 mn people with an average per capita income of INR 241,363 per annum, which is higher than the primary catchment owing to high-income neighbourhoods in North and West Delhi like- Mukherjee Nagar, Pitampura, 5km Rohini and Janakpuri. EPICAH Retail Purchasing Expenditure Power: Per (in INR pa, Catchment Population Households Capita %age of (in INR pa) purchasing power) Primary catchment 1,360,033 280,233 238,752 65,146 (27%) 0-15 min drivetime Legend Secondary catchment 4,984,585 1,020,362 242,076 65,499 (27%) 15-30 min drivetime 0-15 min drive time 15-30 min drive time Total 6,344,618 1,300,595 241,363 65,423 (27%) 17 Source : MBR,2019 EPICAH Catchment Analysis Be bol d • be epic Demographics • The primary catchment is predominantly young witH 57% population below 30 years of age. • Wallet share in primary catchment shows high demand for food & grocery, accessories and apparel. Age Distribution in 0-15 min drive time catchment 27% 30% 23% 13% 5km 7% EPICAH <15 years 15-30 years 30-45 years 45-60 years >60 years Wallet Share in 0-15 min drive time Catchment Electronics & IT 1% Miscellaneous 2% Entertainment 2% Footwear 2% Legend Home Furniture & related 4% 0-15 min drive time F&B 7% 15-30 min drive time ClotHing 12% Jewellery & watcHes 15% Food & Grocery 56% 18 Source : MBR,2020 EPICAH Catchment Analysis Be bol d • be epic Residential Real Estate Pitampura Mukherjee Nagar Capital Value*- INR 12,000-17,000psft Capital Value*- INR 12,000-24,000psft • High-income neighborhoods like Karol Bagh, Rajouri Garden-Tagore Garden, Punjabi Bagh anD Pitampura lie Punjabi Bagh within the primary catchment (0-15 min drive time) of EPICAH. Capital Value*- INR 10,000-18,000psft The residential capital values* in these areas ranges between INR 8,000-17,000. Paschim Vihar Capital Value*- INR 9,300-16,000psft • Mostly, the primary catchment consists of plotted housing, government housing and builder floors. Some key resiDential developments within the primary catchment include- DLF Capital Greens, Parsvnath Paramount, Leela Sky Villas 2 4 (Upcoming) anD Unity Amaryllis (Upcoming). EPICAH 5km 1 • The secondary catchment (15-30 min) consists of high-income neighourhoods like Mukherjee Nagar, Janakpuri anD Paschim Vihar. 3 Karol Bagh Capital Value*- INR 12,000-17,000psft • Owing to presence of high income residential areas,the Kirti Nagar propensity for retail spenDing in the catchment is high. Capital Value*- INR 7,700-13,000 psft Janakpuri Key residential developments- Capital Value*- INR 9,000-17,000psft LegenD 1. The Leela Sky Villas- 120 units (Upcoming) Rajouri GarDen-Tagore GarDen Capital Value*- INR 8,000-12,000 psft 0-15 min drive time 2. DLF Capital Greens- 2,650 units 15-30 min drive time 3. Parsvnath Paramount- 1,800 units Residential Development 4. Unity Amaryllis- 800 units (Upcoming) Key Residential Development *Capital values are considered for buy rates in INR psft 19 Source : MBR,2020 EPICAH Be bol d • be epic Ground Floor layout DESCRIPTION EPICAH Be bol d • be epic DESCRIPTION EPICAH Be bol d • be epic Second Floor layout DESCRIPTION EPICAH Be bol d • be epic Terrace Floor layout EPICAH Be bol d • be epic First Basement layout EPICAH Be bol d • be epic Second Basement layout EPICAH Be bol d • be epic Third Basement layout EPICAH Be bol d • be epic Community The positioning of the Mall is going be on a community centre. The Mall will be based on the idea of “Celebration of the Spirit of Youth! Celebrate The Spirit of Youth EPICAH ANCHOR VANILLA RATIO Be bol d • be epic Vanilla 29% Anchor 71% Category Area Anchor 103,055 sq. ft. Covered Area Vanilla 42,550 sq. ft. Covered Area EPICAH Be bol d • be epic CATEGORY MIX Vanilla Decathlon Brand Covered Area 17% 19% Sports Anchor 25,895 sq. ft. Cinema 15,000 sq. ft. Restaurants Cinema 15% 11% Electronic Major 9,775 sq. ft. Fashion Anchor 15,000 sq. ft. FEC 10,000 sq. ft. Croma Hyper 14,000 sq. ft. 7% Hyper Restaurants 20,255 sq. ft. 13% Westside Vanilla 22,295 sq. ft. FEC 11% 7% Category Mix of the Mall Personal Care Denims Sports & Atheliesure Impulse Toys, optical, Inner Wear, Accessories, Salon Stationery Restaurants, Women QSR, Wear Casual Dine Pubs, Brewery EPICAH Be bol d • be epic Corridor Lobby EPICAH Flooring Be bol d • be epic EPICAH Be bol d • be epic Look and Feel EPICAH Look and Feel Be bol d • be epic EPICAH Be bol d • be epic Look and Feel EPICAH Be bol d • be epic Look and Feel EPICAH Be bol d • be epic Look and Feel EPICAH Be bol d • be epic Terrace Floor layout COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Cricket and Badminton COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Basketball COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Cycling Track COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Skateboard area COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Climbing wall COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Open gym COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Kids play area COMMUNITY TERRACE COMMUNITY EPICAH Be bol d • be epic Launch of the Mall to catch Diwali ! EPICAH Be bol d • be epic Its Going to be EPIC See you at EPICAH.