SVG RevealsConceptCarsin Children’s GriefAwareness Day PIMS StudentsSupport NOMIS PUBLICATIONS, INC. Foundation $38,000 forTheWilbert Special EventRaisesNearly PO Box5159Youngstown 1-800-321-7479Onlineatwww.nomispublications.com OH44514 POB 5159 PRESORTED STANDARD Operated Since1974 Family Owned and Youngstown, OH 44514 US POSTAGE PAID ATLANTA GA ADDRESS SERVICE REQUESTED PERMIT NO 3592

Please check your mailing label for accuracy See Page B10 See Page A22 See Page A36 Previously PublishedastheYBNews FUNERAL HOME &CEMETERY county hasnodailypaper, countyinPA.rural The County, thesmallest,most sylvania. It iswithin Forest Lands inNorthwest Penn- large tracksofState Game est State Park, andseveral tional Forest, CookFor- amongst theAlleghenyNa- town of650peoplenestled small towns. Tionesta isa towns; very some,serve small al homesthatserve America, there are funer- TIONESTA,PA— Neighbors inRuralPennsylvania Norman J.WimerFuneralHome:ServingFriendsand with the South Chapel, opened ication ceremony, heldin pel inSkokie, IL.Th Jewish Funerals the dedicationof ish community, attended from thebusinessandJew- family, along withleaders hundreds offriendsand day, September 1,2011, SKOKIE,IL— for NewSkokieChapel Chicago JewishFuneralsHoldsDedicationCeremony Funeral Directors Board ofFuneral Directors David Brezniak Paul University, honoring Velo Chicago Police Chaplain,and Department founder ofChicagoJewish Funerals, it shouldbe.” specialway.and helpedtheminavery Andthat’s theway youthey have becauseyou trusted have listenedtothem expressions oflove. For allthattakesplaceinthisspace, there willbeoceansof tears,andthere willbeenormous will occurinthischapelbeawiderangeofemotions; Jacobson’s commitmenttotheJewish community:“What er, Michael, whodiedinAugust 2011,andhonored Mr. Mr. Brezniak shared remembrances ofDavid’s olderbroth- friend ofMr. Jacobson andhisbrother ganization ofindependentfuneraldirectors; andlongtime Th ofJewishsupport funeralandburialtraditions. Medical Examiner, forherlong-timesensitivitytoand OORDER ONLINE eceremony continuedwithapresentation from Enter CodeFHNJ12 for 10%discount , Senior Executive forCatholicCollaborationatDe- www.nomispublications.com David I.Jacobson R FFor alimitedtime... D o r E

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Brezniak-Rodman Norman J. Wimer Massachusetts State Michael Jacobson e Rabbi MosheRabbi Wolf c light or blink- AND SAVE! own andoper- d KAVOD , CookCounty and Msgr. Kenneth

of Tionesta, t Patricia i , anor- m Mr. , . e . . . The StaffatChicagoJewish Funerals Norman J. Wimer Funeral Home JANUARY 2012 Page A2 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012

HHAVEHAVEAVE YYOU YOUOU SSEEN SEENEEN TTHESE THESEHESE CCHILDREN? CHILDREN?HILDREN? Want to be The photographs below have been provided by the National Center for Missing and Exploited Children. YOUR FIRM Please help locate these children by posting in your lobby, offi ce, on your bulletin board, etc.

Endangered Runaway Endangered Runaway Endangered Missing FEATURED LAKENDRA SHAICE BRITTANY WARDEN MARIA PLANCARTE WILSON POWERS on the front cover of the Funeral Home & Cemetery Directory?

Age Progressed to 19 Yrs Age Progressed to 19 Yrs Date of Birth: 1/20/1992 Date of Birth: 10/2/1994 Date of Birth: 7/9/1992 Date Missing: 4/2/2008 Date Missing: 11/27/2009 Date Missing: 5/22/2009 Age Missing: 16 Yrs Age Missing: 14 Yrs Age Missing: 16 Yrs Age Now: 19 Yrs Age Now: 17 Yrs Age Now: 19 Yrs Sex: Female Sex: Female Sex: Female Race: Black Race: White Race: Hispanic Height: 5’7” Height: 5’4” Height: 5’5” Weight: 140 lbs Weight: 102 lbs Weight: 180 lbs Hair: Black Hair: Blonde Hair: Black Eyes: Brown Eyes: Green Eyes: Brown Missing From: Florence, SC Missing From: New Braunfels, TX Missing From: Winston-Salem, NC

Circumstances: Lakendra’s photo is shown Circumstances: Brittany was last seen Circumstances: Maria’s photo is shown age-progressed to 19 years. She is believed to on November 27, 2009. She may travel age-progressed to 19 years. She was last Submit your ł rm’s name, address, phone number(s) be in the local area. Lakendra has a scar on her to , Texas. Brittany may be seen on May 22, 2009. Maria is believed and name of contact person on your company right arm, her forehead, and her right knee. in need of medical attention. to have traveled to Georgia. letterhead, along with your photograph or line drawing. Include a short description of your facility. SEND TO Anyone with information should immediately contact the National Center for FRONT COVER Missing and Exploited Children at 1-800-843-5678 or (703)235-3900 c/o Nomis Publications, Inc PO Box 5159 • Youngstown, Ohio 44514 For more information, call Kim 800-321-7479 [email protected] www.nomispublications.com NOW Chicago Jewish Funerals Published Monthly by: Nomis Publications, Inc. IN Holds Dedication PO Box 5159, Youngstown, OH 44514 Ceremony for New 1-800-321-7479 FAX 1-800-321-9040 STOCK! FUNERAL HOME & www.nomispublications.com Skokie Chapel CEMETERY NEWS [email protected] Continued fr om Front Page Subscription: United States $20.00 - Canada/Mexico $50.00 Circulation 21,000 per issue. Overseas rates available. THE Deadline for Press Releases: 5th of the Previous month. Advertising: Display Ad rates sent upon request. Classifi ed and Shipping Directory rates published in each issue. All advertising must be received by the 5th of the previous month. 2012 Due to the vast amount of sources, the publisher is not responsible for the content of any news articles or advertisements. Nor is the publisher responsible for any loss of revenue by failure to insert an advertisement. The contents of any advertisement submitted for publication are only the publisher’s responsibility if the error is made by the publisher’s typesetting department, and then only to the ex- EDITIONS tent of the typesetting charges. Advertisers are responsible for adhering to individual state regulations regarding advertising. The contents of any news article submitted for publication is subject to editing and is published at the sole discretion of the publisher. The publisher reserves the right to refuse any news article or advertisement. The contents of this publication may not be reproduced, in whole or part, without the exclusive consent of Nomis Publications, Inc. Founder: Chester E. Simon Editor: Margaret (Peggy) Rouzzo Owner: Lucy A. McGuire MONTHLY FEATURES Classifi ed Ads ...... B13 Shipping Directory ...... B11 Calendar of Events ...... B2 Association News ...... A25 Deaths ...... A38 Educational News ...... A28 Suppliers News ...... B1 COLUMNS: A Proactive Approach to Advance Funeral Planning by Chris Kuhnen ...... A6 David Jacobson Changing Lives Through Laughter by Nancy Weil ...... A8 Memoires des choix des Jacque by Kate Frediani-Gorman ...... A32 Mr. Jacobson thanked his family, friends and col- Cremation Issues and Answers by Ron Salvatore...... A22 leagues, saying “Chicago Jewish Funerals is not de- John A. Chew...... A24 fined by a place. CJF is defined by our staff that cares Leadership and Life Enhancement by Ralph L. Klicker ...... A30 Legal Speak by Atty Harvey I Lapin ...... A10 about people. We have the same love, passion and re- Let’s Chat by Kristan Dean ...... A20 spect for our profession, our traditions and our peo- Observations by Steven Palmer ...... A12 ple as we did when we started 14 years ago,” before OSHA Compliance by Gary Finch ...... A14 unveiling the dedication plaque, which was donated Protecting Your Families and Your Business by Jim Starks...... A18 by Matthews International and Troost Monument The Gift of Aftercare by Sherry Williams ...... A4 NOTICE Company. The plaque, which will be mounted out- The FUNERAL HOME AND CEMETERY NEWS is now sent in two parts. Section A, which side the chapel’s front door, reads: includes pages A1-A40 and Section B, which contains the Classifi ed Advertising and “Rejoice not over the ship that is setting out to consists of pages B1-B20. If you do not receive both sections please call 1-800-321-7479 sea, for you know not what destiny awaits it, what or email [email protected]. storms it may encounter, what dangers lurk before © 2012 by Nomis Publications, Inc. ISSN 1944-1126 it. Rejoice rather over the ship that has reached Funeral Home & Cemetery News Online at www.nomispublications.com port safely and brought back all its passengers home in peace.” –Midrash ONLINE DIRECTORIES This place of comfort and compassion is dedi- US & International Funeral Homes • Supply Companies 1-800-321-7479 cated to my family, my friends, my teachers, the Cemeteries • Pet Memorialization Companies professionals with whom I work and those whose Trade Associations • Plus Much More... www.nomispublications.com families we are privileged to serve. www.nomispublications.com CONTINUED ON PAGE A19 JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A3

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Follow Us on Promo Code: 8169 Twitter.com/messengerllc ® Find Us on Facebook.com/messengerstationery www.messengerstationery.com A Peaceful Retreat © 2002 Thomas Kinkade Page A4 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Lessons from 30 Funerals in 30 Days

ALBUQUERQUE,NM— You can learn a lot by attending 30 Glory funerals in 30 days. Gail Rubin, author of A Good Goodbye: Funeral Planning for Th ose Who Don’t Plan to Die, found an amazing range of creative services for people who died during To The the month of October. Rubin didn’t personally know all these people, but met them through the local obituaries. Rubin documented their good- bye services on Th e Family Plot blog as the 30 Funerals in 30 Cross Days Challenge. Rubin witnessed a memorial luncheon in a bowling alley bar, a funeral for a Cowboys fan, a memorial service for a CCremationremation CCrossross UUrnrn ccomesomes young TV news reporter, and a celebration of life for a hot wwithith 2 companioncompanion crcrossesosses air balloon pioneer. Th ere was “My Big Fat Italian Funeral” wwithith iinteriornterior ccrremationemation home celebration of life, a service that featured a jazz quartet ccompartments,ompartments, 1 laserlaser eetchedtched memorialmemorial plaqueplaque in a club, and a ceremony in a Japanese garden. wwithith JJohnohn 33:16,:16, 1 clearclear “Of the 30 events, almost half of these deaths were unexpect- mmemorialemorial pplaquelaque rreadyeady fforor ed,” said Rubin. “Since we never know when our number will a personalizedpersonalized memorialmemorial be up, it’s vital to have a conversation today about how you’d mmessage,essage, andand 1 additionaladditional mmatchingatching cherrycherry woodwood base.base. like your life celebrated.” Some statistics about the 30 events: Rubin attended memo- rial events for seventeen males and twelve females, plus a Sep- tember 11 memorial event. Th e oldest person was a ninety year old, while the youngest was a twenty-fi ve year old. Sixteen of the deaths could be considered expected due to illness and ad- www.glorytothecross.com vanced age. Fourteen were unexpected due to a heart attack, 800-331-9093 stroke, accidents and medical mishap. Th ere were fourteen fu- – Exclusive Distributor – nerals with the body present or burial of cremated remains. Of the twelve funerals with a body in a casket, seven were open, fi ve were closed. After one funeral, the body was cremated. www.nomispublications.com Of the sixteen memorial services, seven had cremated remains present, ten had none, either the body was buried elsewhere, donated to science, or cre- ative celebrations of life with little or no religious references, mated but simply not there. or some religious readings but not a religious service. Th e sev- Of the places the events were enteen religious services covered included Catholic, Baptist, CrematoryParts.CO held, ten were at a funeral Evangelical, Methodist, Presbyterian, Jewish, and Latter-Day home, six were at a house of Saints (Mormon) and almost half of the 30 services featured a worship, fi ve were in a cem- video photomontage or photo board related to the deceased, Visit our online store at etery, and eight were held in fourteen total. other settings, including at a “Even though intellectually we know we will die, it’s always www.CrematoryParts.CO home, at the Balloon Fiesta a surprise, whether the death was expected or unexpected,” or call us at 727-437-8615 Park, the Japanese Garden at said Rubin. “Th e funeral or memorial service plays a key role the Bio-Park, and the Ger- in processing grief, especially when the death is unexpected.” Use Coupon Code NOMIS at checkout and get 10% off any purchase man American Club. Th ir- Th e funeral and memorial services covered were picked out of Off er Valid for a Limited Time teen of the events were cre- CONTINUED ON PAGE A10

and expectations. Nothing is worse than to be “wishy- washy” and non-committal about rules, issues on con- Th e GiftGift ooff duct or how you want your business handled. Be sensitive and caring. Don’t be an order taker. When you are working with people, listen to them. AAftercareftercare When you listen you don’t just hear the words, you ees and those you serve. If you are not sure about some- hear the emotional message. Meet people where they By Sherry L. Williams thing, you will build more respect if you just say that and are and respect their feelings. tell whomever you are working with that you will get the As I think back about the past year and think about answers required for them and for you. People respect that things that have touched me personally with the death far more than if you try to bluff your way through. of my dad, I am very vividly reminded that when all Be community minded. Be involved in community pro- is said and done, it is not about the stuff . It is not grams and projects. Support local non-profi t agencies. Be about what you have, your education or how many Another year has come and gone and 2012 is visible; get you and your staff to work at soup kitchens, cards you bring to the table, it is about how you treat looking all of you squarely in the face. As I sit staring present programs for the rotary, school system or senior people and the relationships you have. Th at is truly at my calendar and begin fi lling in things that have al- centers. what matters in life. ready been scheduled for the coming year, I couldn’t Sponsor special events, like lock-ins after the prom, anti As you enter into 2012, build relationships, it is truly help but be a little nostalgic. I began to look back at drinking and smoking campaigns, holiday programs or all that counts. what happened over the past year or two and realize that services of remembrance, special valentine’s luncheons for there have been a lot of changes in my life, my family widowed seniors and any other creative events you can and my business. I know you can do the same thing. think of. As I began to think about my business, I realized just Keep your funeral home updated, in good repair and how much the funeral service has changed since I start- nicely decorated. ed working in this profession over twenty-seven years Be open to new ideas for ceremonies of life, services of ago. As I reminisce, I am reminded on such a per- remembrance, or special celebrations and fi nd a way to sonal level that this business is based on building rela- help families make those events happen as a part of the tionships. And when it all boils down to it, you as fu- services you provide. neral directors help the families you serve capture and Don’t be judgmental about what a family wants to do to remember the importance of life and relationships with honor their loved one’s life, just because it is not something family and friends. In addition, I look at the relation- you would do or is not something that you have helped ships you build with your employees and in your com- someone do in the past. As long as it is not hurting any- munities. It is important in this profession more than one and is not illegal and it is something that you can do, any other to build a reputation built on relationships; help the family create the service that they want, not the relationships of trust, loyalty and respect. service you want. Sherry L. Williams, RN, BA, GMS, GRS, is the president and Make sure that your employees know that they can de- founder of New Leaf Resources a division of Sherry Williams En- So, how do you build relationships of trust, loyalty terprises, Inc. She was the co-founder of Accord Inc. and has been and respect? First, you have to treat people fairly, give pend on you to help them pick up the slack when things involved in grief and bereavement training and services for the them good service; service that you yourself would ex- get busy. Be willing to dig in and do your part. Don’t ex- past twenty-two years. She has an Associate Degree in Nursing pect them to do things you wouldn’t do yourself. from the University of Kentucky Extension Program and a Bachelor pect and demand as a consumer. You have to give them of Arts degree in Psychology from Bellarmine College in Louisville, good products and fair pricing. Make sure that your employees can trust what you say KY. Sherry is a nationally certifi ed Grief Management Specialist You have to build a staff that represents your standards by standing behind what you say and by backing them up and has advanced certifi cation as a Bereavement Facilitator from when they are right. the American Academy of Bereavement and is certifi ed by the and meets your expectations. You can only do this when Grief Recovery Institute as a Grief Recovery Specialist. you treat your employees with respect, provide clear When an employee is wrong about something, do not She has been a featured speaker for numerous organizations in- goals and standards of care and set a good example for correct them in front of others and if it can wait, wait un- cluding the National Funeral Directors Association and the Asso- til you are over the emotions of the event before you talk ciation for Death Education. them in how you do business with not only the fami- She can be reached by email at [email protected]. lies you serve but with your vendors. to them. Visit New Leaf Resources and Sherry Williams Enterprises, Inc. at You have to be truthful and honest with your employ- Be consistent in your actions, requirements, discipline www.newleaf-resources.com JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A5

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Page A6 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Veterans & Family Memorial Providers Send Over 10,000 Stuffed Christmas Stockings to Troops Overseas SANIBEL ISLAND,FL— “I am overwhelmed with pride Soldiers and by far the largest. Our community really and joy” said Mark Davis, CEO of ValMark Memo- jumped on board this year. Thank you for helping us rial Group. “Operation Christmas Stockings for Sol- give something back to those who protect our free- diers surpassed all of our expectations this year.” Fu- dom each and every day,” says Dan Calfee of Calfee neral home providers for ValMark’s Veterans & Family Funeral Home in Beckley, WV. Memorial Care (VFMC) division rallied communities “I just wanted to let everyone know how successful from all across the nation to send a taste of home and some Christmas cheer to over 10,000 troops serv- ing in harm’s way over- seas. Here’s what just a few of the nearly 1,000 VFMC providers had to say: “the final tally is in, 887 stockings sent out as of today. Last year, our first effort, netted about 250 stockings. Our com- munity and staff abso- our VFMC Stockings for Soldiers project has been go- lutely love participating in ing for our communities. This is our first year partici- this program,” says David pating with this particular project but it has simply Perotto of Bartolomeo & taken off. We have had probably 200 plus stockings Perotto Funeral Home in go flying out our door,” says Timothy R. Livingston Rochester, NY. of Owens Livingston Mortuary in Show Low, AZ. “I wanted to let you “The 2011 Stocking for Soldiers collection is com- know we just mailed plete and we had 212 stockings that were sent over- over 200 stockings to seas,” says Craig C. Pickelman of Wilson Miller Fu-

the troops. This is our neral Home in Midland, MI. third year participating For more information on becoming a VFMC pro- in VFMC’s Stocking for vider, visit www.veteransfuneralhomes.com.

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A PProactiveroactive I suggest a web-based Sales Lead Relationship Manage- proactively engaged in over the past 15 to 25 years. For all that ment System, similar to the Outlook CRM System. AApproachpproach time, money and energy spent less than one-quarter of survey More sales are “lost” because the Advance Funeral Plan- respondents, twenty four percent have actually prepaid any ning Professional loses the sales lead they worked so hard part of funeral or burial expenses for themselves and/or some- to get. Keep track of each and every prospect and stay ttoo AdvanceAdvance one else. in touch often through letters, postcards, e-mail, and go We clearly need to continue marketing, public relations and by’s or telephone calls. FFuneraluneral promotional eff orts to reach out to the families and bring them • Get and use family testimonials. Nobody can tell your into a lasting relationship with our time honored profession. story better than a satisfi ed family. Encourage them to PPlanninglanning No newspaper, radio or television ad can take the place of a write down their thoughts, comments and feelings about live and communicative human being. No fl ashy media cam- the positive pre-planning experience they had with you By Christopher Kuhnen paign can establish trust and/or build rapport with those be- and your fi rm. Share what they say with their prior ex- ing served. Only we can do that, one to one-one person at a press permission and with everyone you can. Place writ- time. ten testimonials on your website, funeral home bulle- Make Your New Year Fantastic! In 2012, funeral pre-planning professionals need to be more tin board, paid advertising messages in the newspaper, personally engaged in seeing and speaking with more people magazine or on radio and/or television. Print off a sheet Th ere’s no sound reason why 2012 shouldn’t be than ever before. Th e best way to do that is through a proac- of testimonials and give to those you make presentations the best pre-need year your fi rm has ever had. Th e best, in tive pre-need program. A program that would allow consum- in front of. Let your prospects read what good things reference to the number of people you can reach out to; in- ers and us time to converse and get to know one another in a others are saying about you. form and educate, and ultimately, bring into a positive and non-pressure, relaxed and informal environment. An environ- Th is New Year can and should be the year that you fi nally long-lasting relationship with your funeral home. All this ment where factual information can openly be shared; honest reach your pre-need department goals and objectives. I still and more can be accomplished through the resolute eff orts dialogue can occur; hard hitting questions straightforwardly pronounce that we have only just begun to really scratch of your pre-need program. Pre-need is the ultimate mar- answered; trust can be established and action can be taken. the surface when it comes to funeral preplanning. Th ere keting and public relations tool every funeral home has in It’s not about building sales, it’s about building relationships. is still a great audience waiting to meet us and hear what their arsenal to reach and serve more people and there are It’s the bedrock on which our profession was founded. Here we have to share. Th ere is no time to waste. Get your sales plenty of people yet to reach. are some things to commit to in 2012. and marketing plan together and hit the ground running You’ve heard the fi gures; 78 million baby boomers were • Work more assertively on cultivating outside sales. Call in and this fi rst quarter of the New Year. Above and beyond all, born between 1946 and 1964. Th e oldest will turn 62 this walk in business is fi ne, don’t get me wrong, but it will simply in 2012 stay safe, stay strong and stay in touch! year, the age at which they become eligible for social secu- not be enough to get you where you want to go. rity benefi ts. However, the vast majority won’t be taking • Always be prospecting for leads. Anywhere and everywhere their social security benefi ts anytime soon. Th e country’s you go. Th ere are always new opportunities to meet potential economic downturn of the past several years has seen to clients; at the grocery store, church, weekend gathering, ball- that. Study after study indicates the baby boomers plan to games, meetings, etc. Th e idea is simple. Every time you have keep on working into their mid to late 70’s. As they keep the opportunity to meet someone new, you are prospecting. Christopher Kuhnen is Vice President of Marketing and Corporate Communications for The Outlook Group, Inc., working, they keep earning. Th at means they can aff ord Have your one minute elevator speech always ready to share Franklin, Ohio. to pre-plan and pre-pay their fi nal expenses in advance of with others, when they ask “What do you do?” He has 25 years experience in the fi eld of funeral directing, need. With all this potential why then have so few of them • Seek referrals from those you meet. Th ere are many new and prearrangement planning and training. He also has consider- able experience in public relations, marketing, consumer and actually taken the time to investigate funeral pre-planning? creative ways to eff ectively obtain referrals. Th e bottom line business to business sales. He is a trusted advisor to those in Do you realize that less than forty percent of the fi fty plus to obtaining referrals from your prospects is that you must be the death care industry. As an insider into excellence Chris pro- American populace has engaged in some preplanning for a direct and simply ask for them when the “right time” presents vides comprehensive consultation, education and positive sup- port to funeral directors nationwide to help them coordinate funeral or burial, and just under a quarter of the individu- itself. Limit your request to no more than three sentences and and develop their business strategies. als ages fi fty or higher, twenty four percent have prepaid at then have your pen ready. If you ask for referrals you will get Christopher is a Kentucky Licensed Funeral Director, Life least a portion of funeral or burial expenses for themselves them. It’s the ability to ask constantly and be diligent about Insurance Agent, Certifi ed Preplanning Consultant (CPC), In- Sight Institute Certifi ed Celebrant and Certifi ed Marketing or someone else. Th ink of all the advertising, marketing, it that takes discipline and skill. Specialist. He can be reached at (800) 331-6270 or ckuhnen@ direct mail, etc. that funeral homes across America have • Get and keep a well-organized sales tracking system in place. theoutlookgroup.com. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A7

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2011 Page A8 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 American Funeral Director Announces its “Funeral Director of the Year” WALL,NJ— The Ameri- can Funeral Director magazine recently an- nounced that Kenneth R. Howe won its 2011 Funeral Director of the Year award. Howe has been a funer- al director for more than twenty five years and is chief executive officer of Holman Howe Funer- al Homes in Missouri. Howe was a sure fit for this year’s Funeral Direc- tor of the Year award be- cause of his tenacity, his Kenneth R. Howe dedication to his family and profession, his involve- ment within his community and his desire to educate and inspire future funeral professionals. “I am very honored to receive this prestigious award,” Howe said. “While the ultimate compliment is the re- ward I receive when a family selects our services, it is a wonderful addition to be recognized by my peers in funeral service. Any award of this nature is a team rec- ognition, and on behalf of our team I say, thank you.” “We are honored to present Howe with our Funer- al Director of the Year award,” said Tanya Kenevich, editor of Kates-Boylston Publications, the company that publishes American Funeral Director. “His pas- sion for his profession and the families he serves is very impressive; Howe truly encompasses what this award is all about.” In addition to Howe winning the 2011 Funeral Di- rector of the Year award, American Funeral Director announced three runners-up: Thomas F. Fitzgerald, owner of the Fitzgerald Funeral Home & Crema- tory in Rockford, IL. Fitzgerald, a third-generation funeral director, runs his funeral home with his wife, Maureen, and his son Patrick. Fitzgerald’s career as a funeral director has spanned five decades, and he has won many industry awards during his time as owner of Fitzgerald Funeral Home & Crematory. John W. Ford, owner of Alderson Funeral Homes in Westbury, CT. Ford, who has been in funeral ser- SEND US YOUR NEWS! vice for forty one years, is very involved within his community and is a certified disaster coordinator for PO Box 5159, Youngstown, OH 44514 Connecticut, as well as a member of the Region 1 Di- Fax (800)321-9040 saster Mortuary Operational Response Team. J.P. Ducro IV, owner of Ducro Funeral Services in [email protected] FUNERAL HOME & CEMETERY NEWS Ashtabula, OH. Ducro became a funeral director in CONTINUED ON PAGE A10

CChanginghanging touch with the families, providing support and infor- sible (remember my previous article by my sock folding mation to them. It is through her that I came to know co-worker?) Our approach to each family should be one LLivesives this young lady. of absolute attention and creating an atmosphere where She experienced both the worse and the best of our there needs can be met. Th rroughough industry following this unexpected loss. She and her It is inherent upon each of us to weed out those who family were forever changed by how they were treated. would do better selling another product where the emo- Th is is an industry already under scrutiny and attack tions are not so high. We must continue to raise the bar LLaughteraughter from the media; some of it deserved most of it not. for caring. We no longer are the furniture makers who However, if you don’t care about people, choose an- made the caskets and helped the families bury their dead. By Nancy Weil other career. Do us all a favor and stop harming people We are funeral professionals, and I am proud to be in this at their most emotionally vulnerable time. Am I angry industry. at the treatment she received? You bet! I received a call from a young woman who had mis- I was once told by a pre-need salesman that the reason carried her son. As we spoke about the burial options, a family bought a single crypt for two sets of cremated she hesitated and then told me that she needed to tell remains, instead of a companion niche, was because me something. She then went on to let me know that he was, “a hell of a good sales person.” Really? Selling she was a teenager and Hispanic. “Okay,” I responded. people an item that they don’t need will cost them more She told me that she was relieved that I did not judge and that is not designed for that purpose is a reason to her as that had been the reaction she had received at brag? I cannot stomach this type of approach to our other places she called. She told me that once they knew business. How many families will not be told all of their this, they became rude and disinterested. Immediately options so that they can make an informed decision? With certifi cations as a Laughter Leader, Funeral Celebrant, Grief Services I said, “But your heart hurts too. You don’t grieve your How many will be steered into a product that gives the Provider and Grief Management Specialist, Nancy Weil is uniquely quali- loss any less because you are so young.” sales person a higher commission, but is more than the fi ed to bring new perspectives and new ways to help clients heal from the I have since met this young lady. She has gone on to family intended to spend? pain of grief as well as reduce stress for professionals in the industry. As director of aftercare at Mount Calvary Cemetery in Buffalo, NY, Nancy tell me that a hospital, a funeral director and a cemetery Yes, I am angry and I hope that you are as well. I am has developed one of the most comprehensive aftercare programs of any all sent her away because she did not have any money to sure if you are reading this, you are a caring, compas- cemetery in the country in order to support families following the death pay for their services. She was directed to the Catholic sionate professional who sees your job as being one of of a loved one. A professional public speaker, Nancy is available to speak to your staff, association or conference, bringing her passionate interest in hospital, as they would assist her. A labor and delivery service, not sales. It is the few who diminish our repu- the healing qualities and therapeutic benefi ts of laughter across the coun- nurse at that hospital developed a program specifi cal- tation with the general public. We should be honored try. Her new book, If Stress Doesn’t Kill You, Your Family Might, fi lled with ly to help the families who experience a neonatal loss. to be the one that a family comes to at their most emo- tools that work to reduce stress, can be found through her website, www. TheLaughAcademy.com. You can contact Nancy at nancyw@mountcalva- Footprints, photos, tiny caskets are all part of what she tionally vulnerable time. We should be ready to go be- rycemetery.com or visit www.thelaughacademy.com. provides, when possible. She also continues to stay in yond their expectations and assist them in any way pos- JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A9

Page A10 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012

“the shorter the supply line the better off you are” Lessons from 30 Funerals in 30 Days Continued fr om Page A4 news and classifi ed obituaries bin’s schedule on any given couples know their partner’s the 2011 Best of Show award Funeral Directors Research,Inc. that announced the time and day. last wishes. Th ree or four cou- from the New Mexico Book AMRA INSTRUMENT, LLC date of each event - they were Rubin is a certifi ed celebrant ples can compete against each awards. Th e book also won 623 N. Tower (P.O. Box 359) all open to the public. Events who brings light to a dark other. Th e game can be a tool in the family issues category Centralia, WA 98531 were selected based on inter- subject and helps to get fu- in helping adults and children and was a fi nalist in four other esting elements in the obitu- neral planning conversations obtain information about categories. For more informa- www.amrainstruments.com aries, obtaining a good mix started. Rubin is the creator their parents’ last wishes. Ru- tion visit www.AGoodGood- www.preproomdirect.com TM bye.com. The book is also ® of religions and creative cel- of Th e Newly-Dead Gameä bin’s award winning book, A ebrations, keeping the male/ which is based on elements of Good Goodbye: Funeral Plan- available in print and eBook WEB DIRECT GIFT & PRICING female ratio even, and what- “Th e Newlywed Game” TV ning for Th ose Who Don’t Plan formats at Amazon.com and ever event would fi t into Ru- show, the game tests how well to Die (Light Tree Press), won Barnes&Noble.com.

“Funeral Director of the Year” Continued fr om Page A8 1994, and over the years he has taken on full respon- sibility for Ducro Funeral Services, especially since the death of his father, Pete in May. Ducro is often seen at community events and has created a name for him- self and his business. Ducro Funeral Services operates two funeral homes, a cemetery, separate human and pet crematories, a limousine service and a flower shop. Batesville Casket Co., based in Batesville, IN spon- sored the award, and it had words of praise for all the finalists and the winner. “Funeral service is filled with extraordinary people who have committed their lives to serving others and are making a real difference in their communities,” said Kim Dennis, president of Batesville. “Rarely do they seek the spotlight, so it is our honor to recognize these individuals for their out- standing service,” Dennis explained. A series of articles on the runners-up was published in the November issue of American Funeral Director, and the winner was announced in the December issue. For more information, visit www.katesboylston.com.

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cremation area is a good cremation authorization form. De- obtained any documents from the hospital when picking LLegalegal velop operational forms that assure your employees do not up the body, did not fi le for a death certifi cate and did not make mistakes in the cremation process. obtain a cremation permit under state law. Th e funeral di- Th e fourth protective measure is to establish a defi nite com- rector responded to an inquiry as to the reason the proce- SSpeakpeak plaint procedure to handle problems. See Rule 10 of the Ten dures were not followed by stating there was no charge for Commandments of Cremation Documentation discussed be- the services and therefore no requirement to comply with low and in the next part of this column. proper procedures or state laws. Obviously, not charging By Atty. Harvey I. Lapin Th e fi fth protective measure is to have the proper insurance was no defense. coverage. Th is topic has been discussed in previous columns. Th e discussion of the Ten Commandments of Cremation Several years ago the author developed a listing of ten rules Documentation will continue in the next part of this col- for documenting cremation that were designed to assist mem- umn. bers of the industry in avoiding problems. Th ese rules are now referred to as the Ten Commandments of Cremation Docu- mentation. You should make a copy of these rules and hang them in a suitable place as a reminder for you and your em- Avoiding Cremation Litigation ployees. (Part 1) 1. Thou shall have available for easy reference the state laws applicable to cremation Cremation litigation still is the most prevalent type of Every state has laws that specifi cally apply to cremation. Some litigation involving the industry. Recently a Magistrate states, like Illinois and North Carolina, have detailed compre- Judge of the United States District Court of the Eastern hensive laws. Other states may only have limited laws primarily District of Wisconsin issued an interesting opinion in the dealing with the disposition of cremated remains or the length Harvey I. Lapin, P.C., is a member of the Illinois Bar and Florida Bar. He case of Jackson v. McKay-Davis Funeral Home, Inc., et of time a funeral director is required to hold unclaimed cre- is a member of the faculty at the John Marshall Law School in Chicago al, 2011 WL 5900782. Th e Jackson case involved the loss mated remains prior to making disposition arrangements for and is presently teaching the subject of Tax Exempt Organizations. He is of cremated remains in transit and Jackson sued everyone them. You should be familiar with the state laws that apply to also associated with Florida-based law fi rm Sachs, Sax & Caplan, lead- ing the fi rm’s Funeral, Cemetery and Cremation Practice Group. involved in the transaction and the insurance companies. your crematory, cemetery and funeral home and have a copy He has written numerous articles on the subject of taxation, funeral Th e opinion is of interest because the judge reviewed ba- of the relevant provisions readily available for reference. and cemetery law. sically all of the types of claims that can be made in this 2. Thou shall establish forms and fi xed pro- The subject discussed in this article and future articles resulted from the questions from readers. If you have any questions about the topics type of case and made determinations as to which parties cedures for documenting a cremation service covered in this column or in obtaining professional assistance, please had liability. Th e opinion will be reviewed in detail in an Samples of cremation forms have been published or distrib- contact the author c/o Harvey I. Lapin, P.C., PO Box 1327, Northbrook, upcoming article written by the author for the Cemetery uted by the various national and some state industry trade as- IL 60065-1327. Phone (847)509-0501 or fax to (847)509-1027. The author writes articles for CB Legal Publishing Corporation also and Funeral Business and Legal Guide published by CB sociations. A crematory operator should confi rm that these publishes the Release Form Kit, which was prepared by the author and Legal Publishing Corporation. See the subscription infor- forms are in compliance with state laws before using them. has been recently updated and revised by the author. This Kit contains mation below. Th e purpose of this column and the next Do not borrow other industry member’s forms without being Release and Hold Harmless forms for Funeral Homes, Cemeteries and Crematories to use in situations where it has resolved a complaint with one is to provide industry members with some protective sure the forms are in compliance with the laws of the state in a customer, and wants to be sure that there will be no further action by measures and guidelines to avoid this type of litigation. which you operate. Every crematory should establish a defi nite the customer or their relatives. The forms can be purchased on a custom Th e fi rst protective measure is to be familiar with all of procedure for documenting all steps of the cremation process basis with your business name and addressed preprinted at the top of each form. Call Cheryl Lapin and she will send you an order form that the requirements for crematories in your state. Education and that procedure should be followed without variance in contains the current prices. See the number below. is the primary tool to prevent a law violation and also for every case. The author also writes more extensive articles on subjects of interest avoiding situations that could cause litigation. 3. Thou shall always follow the established to the industry in the newsletter Cemetery & Funeral Business and Legal Guide published by CB Legal Publishing Corporation. Ten issues on dif- Th e second protective measure is to continually monitor procedures ferent topics are published on an annual basis. your operations. Employees that have not been properly Th e failure to follow the established procedures is often the Special Announcement: Future Issues of the Cemetery & Funeral trained cause most of the mistakes that lead to litigation. reason for losing litigation or being required to settle a case Business and Legal Guide will only be available in an electronic PDF ver- sion beginning January 1, 2012. The Subscription price will be $99.00 An owner should constantly inspect the premises, imple- when the crematory would have been protected if the pro- per year. CB special introductory rate of $75.00 to readers of Funeral ment improvements, monitor employees and establish cedures were followed. Do not take shortcuts and train your Home & Cemetery News is being extended until February 15, 2012. training procedures. personnel to do it the right way. Th e author was an expert Readers that wish to subscribe at the special introductory rate should indicate they read this offer and send a check in the amount of $75.00 Th e third protective measure is to develop forms that witness in a lawsuit involving the disposition of the remains payable to CB Legal Publishing Corporation along with the name of the protect your business. Th e best line of protection in the of a stillborn child. Th e funeral director defendant had not subscribing individual and the email address to be used. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A11

Page A12 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 First Call Transfer Service and Funeral Director’s Service Maintains Exceptional Standards DENVER,CO—With over 45,000 transfers and 4,500 cremations since their inception in 2003, First Call has Hand-Cut, artistic lines, instill beauty and grown into the largest removal service in Colorado by charm to our new ArtGlass Urn Series. maintaining the highest standards of professionalism, dignified service, and efficiency. Their staff of thir- With matching keepsake and name teen, professionally-dressed, compassionate drivers; medallion, your customers are offered a and fleet of ten, fully stocked, clean, vans are wholly perfect opportunity to memorialize the capable of handling all possible transfer needs across passing of a loved one. Colorado and the U.S. Funeral Director’s Service (FDS), the sister company And it gets better… our ArtGlass is of First Call, proudly announces that its second Power Pak II has been successfully installed and is in full op- affordably priced at a lower price point eration. FDS is the only private, locally owned, trade - your customers will love that. service in Denver that does not serve the public. With two brand new Matthew’s Power Pak II’s, a full- And all orders are shipped same day – no sized walk-in cooler, an experienced embalmer and a minimums – your customers will love that too. full time DC runner; FDS provides state-of-the-art equipment, a dignified, caring staff to represent your Ask your local sales rep about ordering our organization, without acting as a competitor, to be- product line of urns and keepsakes. And come Colorado’s one source for dignified and profes- let’s honor our loved ones with the style and sional transfers, storage, paperwork filing, embalming and cremation services. grace – that is and always will be, Elegante. Do you have a new Email Address or Website? LET US KNOW! 1-800-321-7479 FUNERAL HOME & [email protected] CEMETERY NEWS

to reveal serious lapses in ethical care of fallen heroes. OObservationsbservations In the Civil War, forty two percent of the dead were un- identifi ed, during World War II that fi gure dropped to and possibly disturbing. Th e family had expressed their de- By Steven Palmer three percent. Currently close to a hundred percent of US sire for a closed casket but the staff at Dover AFB Mortuary remains of soldiers killed in a military operation are identi- decided the only remedy was to saw off the arm and place fi ed. Th e Dover facilities, recently rebuilt and expanded is it alongside the Marine’s leg where it would be covered by state of the art in its mission. the uniform. Any member of the military who knew that body parts Th ere were instances of missing body parts in April 2009. of our heroes were thrown in a landfi ll has shown us the Twenty six year old Capt. Mark R. “Pitball” McDowell had highest form of hypocrisy. been providing air support to ground troops when he and Gari-Lynn Smith, whose husband was killed in Iraq in Capt. Th omas J. Gramath were killed when their plane 2006, later learned that some of his remains were disposed was shot down. Th e labeled plastic bag that contained the of in a landfi ll. remains of an ankle bone embedded in tissue was found “My only peace of mind in losing my husband was that empty, slit on the side during the normal processing. Do- Fallen Ethics for Fallen Heroes he was taken to Dover and that he was handled with dig- ver staff could not account for it. Stan McDowell, Capt. nity, love and respect. Th at was completely shattered for me McDowell’s father has tried to be accepting over the reve- Our cheer goes back to them, the valiant dead! when I was told he was thrown in the trash,” Mrs. Smith lations, stated “Th ere are some things as they shouldn’t be, Laurels and roses on their graves to-day, told the Washington Post. but I will never know”. Lilies and laurels over them we lay, Richard DeNoyer, Commander-in-Chief of the Veterans Another case occurred in July 2009, when a small piece of And violets o’er each unforgotten head –Richard Hovey of Foreign Wars observed, “You only get one chance to re- tissue, which should have been in a labeled plastic bag, was turn our fallen warriors to their families with all the dignity also missing and could not be accounted for. It belonged Th ey gave so much and in return asked so little. and respect they deserve from a grateful nation, and that to a soldier killed in Afghanistan. Fourteen sets of allega- When an active soldier is killed in a military operation, we mortuary aff airs unit failed.” tions were investigated. Th ese allegations came from three cannot begin to repay that debt. All that is asked of us is that General Norman Schwartz, Air Force Chief of Staff , who whistleblowers. the fallen hero is recovered, identifi ed and sent back home to took responsibility for these actions stated, “Th e ultimate Th ese Dover AFB Mortuary employees, James Parson, his grieving family with the dignity that is due a warrior that requirement here is to fulfi ll our professional and moral ob- embalming and a autopsy technician; Mary Ellen Spera, sacrifi ced all that he or she can for us. Th at has been ligation to ensure that our fallen are treated with the rev- mortuary inspector; and William Zwicharowski, a senior the mission of the Department of Defense and its various erence and respect they deserve.” It is tragic that they even mortuary inspector, contacted the offi ce of Special Counsel branches for much of our country’s history. Th is has also been had to be reminded. the sacred duty of Dover Air Force Base Mortuary where the with their reports of mishandling the soldiers remains. All three reported retaliation for their revelations of wrongdo- fallen are taken for fi nal care and returned to their loved ones. “Th e bugles ceased their wailing sound, ing. Parsons said he was fi red but soon rehired, and Spera Th ey have given their all and deserve our country’s best. We As the coffi n was lowered into the ground; and Zwicharowski received letters of reprimand. Zwicha- have found out that we have not always held up our end of A volley was fi red, a blessing said, rowski also claimed being placed on administrative leave the deal. One moment’s pause and they left the dead. and his mental state questioned. First it was the neglectful care and unclean facilities at Wal- I saw a poor and aged man- Th ose taking the fall for these lapses in their sacred du- ter Reed Army Medical Center, then the incompetent man- His step was feeble; his cheek wan; ties were Colonel Robert Edmondson, commander of Air agement of interments at Arlington National Cemetery and He knelt down on the newly raised mound, Force Mortuary Aff airs Operations at Dover, who at the now the improper handling of the remains of the war dead His face was bowed on the cold damp ground; time of the occurrences received a “career killing” letter of at Dover Air Force Base Mortuary. He raised his head, his tears were done- reprimand. Trevor Dean, Edmondson’s top civilian deputy Th e Department of Defense describes Dover’s duties and Th e father had prayed o’er his only son.” and Quinton “Randy” Keel, director of the mortuary were functions thusly: “Th e Port Mortuary falls under Air Force –Letitia Elizabeth Landon, Th e Soldier’s Funeral Mortuary Aff airs Operations (AFMAO), located at Dover reassigned to jobs with families of soldiers killed and not Air Force Base in Delaware. Air Force Mortuary Aff airs Op- in mortuary operations. erations combined the missions of both Air Force Mortuary Th e fi nal blow was the revelation that cremated body parts Aff airs and Dover Port Mortuary at the Charles C. Carson that could not be identifi ed and cremated remains the fam- Center. Th e Port Mortuary is responsible for the return of all ily told the military they could dispose of were dumped in Department of Defense (DOD) personnel and dependents a Virginia landfi ll by a civilian contractor. from Overseas Contingency Operations (OCO) and other “Th e common practice was that any residual matter re- overseas deaths. Additionally when requested, it maintains maining after incineration was disposed of by the contractor contingency response capabilities in the event of homeland in a landfi ll,” Brig. Gen. Les Kodlick, the Air Force Chief mass fatalities. Mission: Th e Air Force Mortuary Aff airs Op- of Public Aff airs said in a statement. Steven Palmer entered funeral service in 1971. He is an honors erations mission is to fulfi ll our Nation’s sacred commitment “We could have done it better,” was an understatement graduate of the New England Institute of Applied Arts & Sciences. He has been licensed on both coasts, he owns the Westcott Funeral of ensuring dignity, honor, and respect to our fallen and care, made by the general. Homes of Cottonwood and Camp Verde, AZ. Steve offers his obser- service, and support to their families.” Dover had been a shining jewel in the honored treatment vations on current funeral service issues. He may be reached by mail Sgt. Daniel Angus was the victim of a roadside bomb in Af- of remains from being offl oaded with military escorts to the at PO Box 352, Cottonwood, AZ 86326, by phone at (928)634- 9566, by fax at (928)634-5156, by e-mail at steve@westcottfuner- ghanistan. Th e blast contorted his arm into an unusual posi- proper and careful identifi cation and through embalming alhome.com or through his website at www.westcottfuneralhome. tion making his placement in a casket for viewing awkward and return to the family. Th en their curtain was pulled back com or on Facebook. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A13 Bellefontaine Cemetery Triple H Company P.O. Box 5790 Triple H Princess Welcomes Hummel Ventura, CA 93005-0790 Design ST. LOUIS,MO— Bellefon- (805) 650-6944 • (800) 252-3444 Company Fax (805) 650-6444 Empire taine Cemetery welcomes Design Eären L. Hummel, ASLA www.triplehcompany.com Cemetery, Crematory and Mausoleum Supply Since 1950 to the position of Director of ® Peace White Landscape Design. Hummel Antique Gold ® is a landscape designer spe- Vases cializing in historic and cul- • Solid Jewelers Bronze tural landscapes. Hummel’s ◆ Tongue & Groove Mausoleum Vases & Holders specialty is the documenta- Connections • Gold, Oxidized and Nickel Finishes. ◆ Green Velour Lined • Over 400 Varieties and Options Available tion and analysis of historic ◆ Strongest Urn Vault MAUSOLEUM VASES • MADE IN THE USA landscapes leading to creative of its Kind Original Oversized U.S. Patent No. design solutions that respect 9” x 9” x 14.5” 9” x 13” x 14.5” D-319910 and complement historic Sheet Bronze ® places. Hummel has moved “Bronze Color” Urns here from Fort Collins, CO. or Gray ® • Plastic Mausoleum Hummel recently complet- 5 Sizes Vases & Holders. Cardboard mailers also available Dozens of • Less Expensive ed a Cultural Landscape re- Styles Zinc Ring Available port on North Field, Tinian Eären L. Hummel ULTRA • 8”, 5 1/2” or 4” 3.5” x 6” x 9” Floral Island; a national historic landmark with international sig- 4.5” x 7” x 8.75” • Bronze, Gold or Flip-Top Lawn Vases Verde Green. Sizes up to 260 cubic inches. Resists UV nifi cance for the role the island played in World War II as the Plastic ® • Over 150 Varieties Discoloration & Options. airfi eld from the fi rst atomic bombs were deployed to bomb Infant & Child Plastic Urns Urn Japan. Prior to joining Bellefontaine Cemetery, she was an as- • Black, sociate for AECOM’s design and planning division, and also Brown or served as an Adjunct Professor at Colorado State University. Light Gray • Secure Locking Lid AECOM recently completed a twenty year master plan for 2” Disc Standard • Bag and Tie Included Adheshive Drill Design Button with Bracket Bellefontaine Cemetery with Herb Schaal as the lead designer. • 8.25”D x 6.5”W x 4.5”L Dozens of Options 32, 78 & 125 Cubic Inches Available Holder Variety of Colors & Finishes Hummel will assist in the implementation of the master plan. Founded in 1849, this active burial place celebrates the lives of individuals who have shaped the world. Th is 314 acre site is the fi rst rural cemetery west of the Mississippi, and is one www.nomispublications.com of the nation’s fi nest examples of a garden cemetery. It is the fi nal resting place of 87,000 permanent residents, including General William Clark, Adol- phus Busch, Sara Teasdale and Th omas Hart Benton. Open to all, beautiful, timeless and still available. For more infor- mation visit www.bellefon- tainecemetery.org. )DPLO\2ZQHGDQG2SHUDWHG6LQFH

%7(´W MRGVIHMFP] WIRWMXMZI WXEJJ GYWXSQFYMPX W]WXIQW ERH GYPXYVI SJ EFWSPYXI XVERWTEVIRG] LEZI VIZSPYXMSRM^IH XLI ERW[IVMRK WIVZMGI ERH JYRIVEPTVSJIWWMSR IS YOUR 0IXYWLIPT]SYQEMRXEMRERHKVS[]SYV MAILING JYRIVEPFYWMRIWWWXEVXMRKXSHE] LABEL CORRECT? $VNKRZ$6'·V5HZDUGV3URJUDPFDQ If not, please contact UHGXFH\RXUELOOE\RUPRUH us. Our Mailing List LQGHÀQLWHO\ helps to update the Fu- neral Home and Cem- etery Directory. If your Mailing Label IS NOT 'EPP.EWSRERHEWOEFSYX CORRECT your fi rm’s ]SYVJVIIXVMEP listing in the Funeral  Home and Cemetery Directory may be incor- rect. Send your mail- ing label along with changes and phone *DLQWKH&RPSHWLWLYH$GYDQWDJH number to: ˆ /RS[LS[QER]VMRKWMXXSSOXSERW[IVEPP]SYVGEPPW %7(I\GPYWMZI ˆ 7XEJJYRHIVKSIWMRXIRWMZIXVEMRMRKFIJSVILERHPMRK]SYVGEPPW ˆ 23)<86%'378JSV[IIOIRHWRMKLXWSVLSPMHE]W ˆ %PP'EPPWEVIVIGSVHIHJSV EGGYVEG] ˆ *MVWX'EPP'SRRIGX TEXIRXTIRHMRK PO Box 5159 Youngstown, OH 44514 ˆ 8I\X )QEMP1IWWEKMRK www.nomispublications.com ˆ *MVWX'EPP%PIVX

ˆ 4EXGLMRK ‡ZZZP\$6'FRP Page A14 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Gary Memorial Chapel hosted 2nd Annual Holiday Hope & Memories Program

COLUMBUS,OH— Most get caught up in the merriment encouraging word by lo- of the fast-approaching hol- cal pastor, Elder Michael iday season. But when the D. Reeves Sr. The event holidays are looming, fu- ended with hope through neral professionals know remembrance of a candle- families are facing diffi cult light service where all the moments because of the names were called and a death of a loved one. touching mime titled “If To help Gary Memorial You Could See Me Now” Chapel has off ered a spe- was performed. cial program of hope and One of the only funeral remembrance. Th e “Holi- home sponsored events day Hope & Memories Pro- in Columbus this holiday gram” featured a candlelight service a local singer, Nichole Davis and a season to express the aftercare and that touched on the understanding bell choir, Soli Deo Bell Choir. Hope continued support of families served of feelings of grief during the holiday was featured through art, featuring as well as families in the surrounding season, while celebrating the life of a an 86 year old poet whose stage name community, the event was free and beloved family member or friend who is “Th e Rappin Granny.” Th ey also off ered hearty catered refreshments to had passed away within the past year shared hope through grief education over 150 people. Attendees expressed or two years. presented by a local author, Ruth Ann gratitude because of the “hope” they Th is year the theme centered around Th ompson. Th ere was hope through felt from this 2nd annual event. Next hope. Hope through music from a laughter from a Christian comedian, year’s event will be held on Saturday, teenage violin player, Mikayla Diaz, Lamarr Scales and hope through an November 10, 2012.

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New England Livery OOSHASHA Services LLC Re-energized CComplianceompliance

By Gary Finch and gather information that would be helpful to funeral homes and cemeteries. You can use the association’s in- house publication and poll thousands of members on workplace accidents. You can then process and distribute the fi ndings to your members. Th en members might know with some certainty what the real problem areas are, and where they can best focus their time. An Open Letter to National, In the funeral industry, it’s really hard to say whether State, and Regional needle stick injuries, back lifting injuries, slip, trip, and fall injuries, carpal tunnel syndrome, or some other activity is Associations of Funeral Homes causing the most problems. I think it is equally diffi cult to fi nd these problems in the cemetery workplace. and Cemeteries: My recommendation is for the association to develop a Helping Your Member Firms Improve brief, not exhaustive questionnaire for their publication that goes out to members. It should not require hours of Employee Safety and OSHA Compliance research to complete it. In most cases, the funeral home or cemetery manager will know enough off the top of his OSHA allows a small sized workplace credit when the head to give a meaningful response. Th en you can analyze business in question has less than 251 employees. Even the data as it comes back in. Do cemetery workers sprain when it comes to super-conglomerates that hire thousands their ankles more than others? Do they incur back inju- of people, they break it down into regions so that even they ries? Are more of their injuries related to the operation of usually qualify for the small size exemption. In that sense, heavy equipment? Let’s fi nd out. our entire industry is made up of small sized employers. It is only possible for members to get meaningful data But being small is a deterrent to collecting meaningful in- when it is extracted from a large source of workers over a dustrial fi ndings that relate to fi nding the primary causes one, two, or three year period. Only then can you work and types of accidents in the workplace. Simply put, their with suffi cient examples. And the people who are best sampling base is not suffi cient. able to do this are the national and state associations. I Some think blood borne pathogen and formaldehyde ex- understand that this will take some time, perhaps several posures are their primary concerns. Th ey may be as far as years. Please understand that you have the time, and that training goes, but are they the leading cause of accidents? no one else has as much access as you. GORHAM,ME— New England Livery Services LLC, I doubt it. Th e CDC and the BLS do not show a single Also, please understand that it is your members the sister company to BioSpecialists LLC is resuming case of an embalmer or cemetery worker contacting HIV that need this data. I know you do a lot of valuable work. a full array of livery services to New England commu- through an occupational exposure incident. And as far as I think this data is every bit as important as the other work nities. New England Livery had taken a short one year Hepatitis B, there is a vaccination series which seems to in- you do. Th is type of survey should be focused on a multi- break from service in order to focus upon the devel- dicate permanent immunity. year period. It should be repeated every ten years so that opment of specialized BioRecovery Services that Bio- So we need to research beyond those surface concerns to members can better track the real health and safety risks Specialists now provides. fi nd out our real safety problems. We can’t really look at the in their industry and in their workplace. Now that BioSpecialists has secured a foothold in BLS because in the funeral industry, our Standard Indus- Please give my recommendations some thought. It Maine, New Hampshire and Massachusetts, New trial Classifi cation (SIC 7261) is retail service. Our next of would be great to work with you should you want England Livery services will once again serve funeral kin are shoe shine parlors, beauty shops, and barber shops. my help. homes, state agencies, federal agencies and medical ex- No off ense to the shine boys, but we aren’t going to learn aminers from New England to metropolitan New York much from them. and New Jersey. New England Livery is fortunate to Th e Compliance Plus program generates reports for track- have retained the loyalty of most clients, and is pleased ing injuries. Th ere are even special reports for needle sticks to be of service to them once again. The purchase of and other blood exposures. Th ere are accident reports to be two new vehicles rounds out the complete fleet of ve- Gary Finch is a licensed funeral director and embalmer in Texas. completed by the injured employees and by their supervi- He founded Compliance Plus in 1992. Today, they represent over hicles. New England Livery Service is fully licensed and sors. However; since these are small workplaces, few reports 700 funeral homes and cemeteries in 37 states. Compliance Plus bonded for intrastate transport services. Learn more are generated. A small sample of internal reports cannot also serves as an advisory consultant for the International Order of at www.bio-specialists.com or call (866) 331-7731. the Golden Rule. For more information on Compliance Plus visit provide insight into accident trends. www.kisscompliance.net. Contact Gary by phone at (800) 950- Th is is where a national or state association could step in 1101 or by e-mail at gfi [email protected]. FFUNERALUNERAL HOMEHOME & CCEMETERYEMETERY NNEWSEWS JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A15 Sourek Manor Funeral Funeral Divas and Roberta House-Forshee Create Home purchases New New Blog Hearse ARENAC COUNTY,MI— Ro- suffering from loss. about Funeral Divas please berta House-Forshee has Funeral Divas social and visit www.FuneralDivas.com. been accepted as a blogger for support group was estab- Th e Funeral Divas Corpora- Funeral Divas social group. lished to mentor, guide and tion has over 500 members Roberta House-Forshee is celebrate all women in the fu- located in the U.S., Canada, the owner of C.L. Forshee neral industry. To read Rober- Germany, England, Australia, & Sons Funeral Homes, Inc. ta’s blog or to fi nd out more South Africa and Bermuda. in Twining and Au Gres, MI. Roberta became the owner in 2007 after the death of her husband and a fourth-genera- tion operator of the fi rm, Ty- ler Forshee. Roberta’s background is in Roberta House-Forshee teaching English and Jour- she would be operating a AUTOPSY EXPERTS OF AMERICA, LLC CICERO,IL— Chuck Sourek (left) of Sourek Manor Fu- nalism, earning a Bachelor of funeral home; however, she neral Home in Cicero, IL stands in front of the new Ca- Arts degree at Madonna Uni- feels the journey has not Over 37 years of Experience versity, a Catholic university only been a healing expe- dillac Hearse purchased from John Muster of Muster www.autopsyexperts.com Coaches in Calhoun, KY. Sourek Funeral Homes has in Livonia, MI. rience, but a place where serviced the families of the Chicago area since 1968. Roberta never envisioned she can help other families, Caywood accepts New Hearse

ELMIRA,NY— James Caywood of Caywood’s Funeral Home & Gardens, LLC in El- mira, NY accepting his new all wheel drive Lincoln MKT Hearse at the Federal Factory in Amelia, OH. Th e unit was sold by John Muster of Muster Coaches in Calhoun, KY. Caywood purchased a historic fi ve bedroom home in 1997 to begin his dream of transforming the house into a functional funeral home. Th e overgrown woods are now a beautiful garden with a gazebo off ering families a park like setting for a unique and personal service. Church & Chapel Your Chair Source

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Page A16 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 “Quite Possibly Norman J. Wimer Funeral Home: Serving Friends and America’s Finest Line of Professional Neighbors in Rural Pennsylvania Continued fr om Front Page Cosmetics” PA. Funeral homes in this type of setting often struggle concentrate more on what was their calling, a more rural due to sheer numbers, but the Wimers have found success funeral practice. • COVER CREMES • LIP COLOR through: careful management; a commitment to mean- Th rough the years, the Wimers transformed the small, • LIQUID TINTS • POWDER ingful and personal services; and handling every aspect of four-room “branch” into a fully equipped, completely • BRUSHES • WAX their business alone from fi rst call, pick-up, preparation, handicapped accessible funeral home featuring: two spa- CALL FOR OUR CATALOG 1-800-531-9744 cosmetics, paperwork and directing services, to washing cious viewing rooms, a comfortable foyer, offi ce, casket Fax 903-641-0383 E-Mail: [email protected] fl eet vehicles. display room, children’s room, and a heated maintenance www.derma-pro.com Mr. Wimer is the fi rst generation of his family in funeral garage for their full fl eet of service vehicles. Being active in the community is natural in such a small town. Mr. Wimer is the Forest County Coroner, a mem- ber of the Masonic Lodge, and is a past Chairman of the Board and current Education Chairman for the Western START 2012 off with Pennsylvania Funeral Directors Association. Th e Wimers are highly involved in community and family-based organiza- NEW PRENEED SALES! tions and are available for their neighbors, by phone and Get Your Own Mailing Out to the Local in person, twenty-four/seven, as they have built a house Community BEFORE Your Competitor! CONTINUED ON PAGE A18

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We Handle Everything for You! Tionesta Location 1986 Norman J. Wimer Funeral Home, Tionesta 1995 All the Printing, Mailing Lists, Addressing, and Postage LIMITED TIME OFFER* service. As a boy, he worked on the grounds of the large funeral home that opened next to his house. Th rough ju- Regularly: $594 NOW: $535 per 1,000 Using Postage Paid Return Envelope to our Response Center nior high and high school, he began working inside the Regularly: $659 NOW: $594 per 1,000 business and fell in love with funeral service. He gradu- Using Postage Paid Return Envelope to your Funeral Home ated with honors from the Pittsburgh Institute of Mor- tuary Science. A year after completing his internship, he Visit: www.ThePreneedStore.com Call for Details: 1-800-263-5886 fulfi lled his dream of owning a funeral home. For fourteen years the Norm and Patty operated their *Purchase by 12/31/2011, mail by 3/31/2012. Call for Discount Code Brownsville location. In 1986 they purchased the Haslet Funeral Home as a branch location in Tionesta. In 1997 the Wimers sold the Brownsville location so they could Norman J. Wimer Funeral Home, Tionesta 1997

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Viewing Room JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A17 Funeral Service Foundation: Strategic Planning and Hard Work By Shaun Myers BROOKFIELD,WI— “Get become the positive and unifying voice that represents the out there and pin him!” It compassion, generosity, and care of this noble profession. Th e was my son’s fi rst junior high transformation is as beautiful as watching a butterfl y emerge school wrestling match and from a cocoon, or perhaps as exciting as watching your son he wasn’t sure what to do. Yet, win his fi rst junior high school wrestling match. with the instructions from his Th rough strategic planning and hard work the board of trust- wrestling coach pounding in ees has charted a wonderful and exciting course of action for his ears, Th omas’ resolve was the future. I invite you to help with this noble cause by giving now fully awakened. Amaz- back to our profession by contributing to the Funeral Service ingly, halfway through the fi - Foundation. nal period, he managed to pin Shaun Myers currently serves as the chair of the Funeral Ser- his opponent to the mat with vice Foundation. He is also president of Myers Mortuaries and an awkward and unnamed Evergreen Memorial Park in Ogden, UT, as well as a treasurer amateur wrestling hold. At for the Funeral and Memorial Information Council (FAMIC). first, Thomas didn’t know the match was over and he was not sure if he should let go of his challenger. Howev- ® ® Shaun Myers er, he quickly realized that he had won the match and Th omas’ look of steely determination U cCord was replaced by his winsome smile and his friendly personality. M Th omas had been practicing for months. Now he understood ® how the training, the exercise, the instruction, and the practice U Child Caskets & Vaults U U Faithful Friend all come together for a successful result. Since 2002, the Funeral Service Foundation has worked “The Original Casket & Vault Combo” PET CASKETS hard to become the leading independent charitable organiza- Sizes 12”/ 18 ” / 21”/ 24”/ 30”/ 36”/ 42” & 48” 12”/ 22”/ 28”/ 34”/ 40”/ 52” & 18”Octagon tion representing all of funeral service. Funds have been gen- erously contributed through the Hand in Hand campaign, pledges, sponsorships and golf tournaments. With sound fi - nancial planning and solid direction from the leadership, the foundation is now able to sponsor programs, research, grants and scholarships to ensure a bright future for those who work in the death care professions. When I was fi rst asked to join the board of trustees for the Funeral Service Foundation, I wondered what would ignite my passion for volunteer service and working on behalf of all of the foundation. I now see the myriad of good things that 1-800-782-8249 1-800-567-7387 the foundation does. I have met inspiring people who have been the recipients of scholarships who the foundation has Independent & Family Owned Since 1945 assisted to enter funeral service. I have examined the results of insightful studies and research for recruiting and retaining www.mccordcasketsandvaults.comHU UH HUwww.faithfulfriendpetcaskets.com high-quality funeral service professionals; I have used the re- cently published Screening and Hiring Expert Guide to Make the We Ship World Wide Right Hire; I have participated in foundation eff orts to care for victims from Katrina and Haiti; and I have seen the wonderful results of the fi nancial assistance the foundation has rendered to weighty causes. I anxiously look forward to the results of several research stud- ies that have recently been funded, including the FAMIC study for a high impact positive funeral service media campaign, and the Formaldehyde-Free Embalming chemical research being done at several institutions of funeral service education. It is particularly gratifying to watch the foundation truly

IS YOUR MAILING LABEL CORRECT?

If not, please contact us. Our Mailing List helps to update the Funeral Home and Cemetery Directory. If your Mailing Label IS NOT CORRECT your firm’s 2012 Professional listing in the Funeral Home and Women’s Conference Cemetery Directory may be in- correct. Send your mailing label along with changes and phone Save the Date number to: April 27 – 29, 2012 Crowne Plaza Hotel at Bell Tower Shops Fort Myers, Florida

PO Box 5159 www.nfda.org/professionalwomensconference Youngstown, OH 44514 www.nomispublications.com Page A18 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Norman J. Wimer Funeral Home: Serving Friends and Honor Vase, Inc. Neighbors in Rural Pennsylvania Continued fr om Page A16 1-877-556-5454 on the lot beside the funeral home. Th ey believe that de- the deceased’s childhood, graduation, wedding, and adult HONORVASE.COM tails, personalization, and close personal and community life, into works of art celebrating the best of the famil- [email protected] ties are the most important aspects of their service. Th us, ial memories. Th ey add obituary information and the the Wimers have limited vacations to simple weekend burial location, before using the remaining pages as a FLAT VASES FOR MAUSOLEUMS getaways, when and if they can get away at all – and have registration book; a truly personal touch that is some- OR UPRIGHT HEAD STONES personally serviced every family calling upon them in 25 thing the family can cherish and share for generations. AVAILABLE IN years with the exception of one. Fulfi lling such an important role in a small town cer- MADE IN THE USA BROWN • COPPER • PEWTER • WHITE Th e couple work hard to ensure that each funeral service tainly has its own challenges and rewards: observing considers the needs of the individual family, and is as per- families healing around a memorial book, a personal sonalized as it can be. Th e memory of a beautiful funeral is thank-you and a handshake, or a tin of home-made an important piece of the grief healing process. Th is belief cookies showing up at their door “makes this kind of CCALLALL JJARVISARVIS IF...IF... is what inspires Patty to create an individualized memorial rural funeral practice worth every commitment,” said – youyou wantwant ttoo llowerower yyourour ccrematoryrematory rrepairepair ccosts.osts. book for each family. She and Norman assemble photos from Norm. – youyou areare unhappyunhappy withwith youryour currentcurrent bbrickrick workwork contractor.contractor. – youyou wantwant tthehe bbestest iinn ssalesales aandnd sservice.ervice. NEW STACKS  CONTROL PANELS SPARE PARTS The Godfrey Funeral REFRACTORY REPAIRS  Homes purchase New Know of a new Jarvis Incinerator Co., Inc. Quality service since 1876 Hearse Phone: 617-957-6092 • Fax: 978-458-5816 Funeral Home? www.jarvisincinerator.vpweb.com We service all crematory makes and models – both human and animal. LET US FUNERAL HOME & CEMETERY OCEAN CITY,NJ— John Baltz (left) of Th e Godfrey Funer- KNOW! al Homes of Ocean City and Palermo, NJ accepts delivery of their 2011 Federal Lincoln Hearse from John O’Donnell (right) of Parks Superior Sales. NEWS Th e Godfrey family has roots in Cape May County, NJ dat- ing back to 1690. Th e Godfrey’s are successors to the First Fu- PO Box 5159, Youngstown, OH 44514 neral Home in Ocean City, which was established in 1896 by www.nomispublications.com the Lake family. Th e Palermo location was established in 1973.

remains that are returned to the funeral home should PProtectingrotecting be kept in a locked and secured area accompanied by a current and accurately maintained inventory form and when they receive the cremated human remains from the YYourour FFamiliesamilies funeral home, retain a signed receipt from the authoriz- ing agent along with a copy of their identifi cation. aandnd BBusinessusiness While other issues certainly exist regarding cremation, failing to implement similar guidelines could cost your fi rm exponentially. Th e guidelines must be created and By Jim Starks, CFuE, CCrE To analyze risk, the cost versus the reward must be examined in performed to be eff ective. It is hugely important to en- each area of your business. For example, trip-and-fall accidents force policies. For example, you surely have a harassment are one of the top areas of loss for businesses. Maintaining the policy in place. But, more importantly, is it followed? Th e outside of your fi rm and keeping the walkways free from natural guidelines you establish must be carried out. obstacles such as branches, landscaping, and bark is easy and af- Th e computer and the internet are a major part of all Applying Risk Management fordable compared to replacing an old and cracked parking lot business in today’s world, and they have exploded into that will cost thousands of dollars. Th ese kinds of costs versus re- a new category of risk management. Your employees are Principles: Analyzing Risk in Th e wards examinations will help determine where to spend time and probably on the internet during working hours. What Death Care Industry to Reduce the money when reviewing the outside condition of your fi rm. sites are they visiting? Th ey might be on Facebook, a job Practices and policies should also exist for the following tasks: search website, or even a porn site. Regardless of the web- Risk of Loss human remains should be identifi ed at the place of death upon site they’re visiting, if what they are doing is not working removal from the place of death. An identifi cation tag should be then they are costing you money. And depending on what Often, when fl ying to funeral homes for consultations, attached to the human remains; your automobiles should be stored they’re looking at, it could cost you more in harassment the person next to me asks what I do for a living. I respond in a secure location during non-business hours. And you should charges. that I specialize in risk management for the death care in- check all of your employees’ driving records. It is not unheard of Again, these are just a few of the areas that fi rms must dustry. And, most commonly, the person replies: “What to fi nd out that an employee does not have a valid driver’s license be cognizant of. Each fi rm should determine the level of risks do funeral homes have? Th e people are dead!” But but does have multiple DWI convictions only after a MVR (mo- risk they are willing to assume. Many fi rm’s policies and the idea that risk does not exist in the death care industry tor vehicle records) request; keep your extra checks stocked in a practices occur as a result of a problem, not as a precau- is a misconception. After more than a superfi cial consider- locked and secured location with limited access. It only takes one tion to avoid or prevent a problem. Th e idea of risk man- ation, the areas involving substantial risk in the death care person, employee or nonemployee, to take a check that could re- agement is to reduce or eliminate the problem before it industry are numerous and sometimes obvious. sult in lost money; petty cash available on the honor system is a happens. Consider the word risk. According to the dictionary, it license to steal. Frequently reconcile the receipts turned in against means “exposure to the chance of injury or loss.” Now con- the money remaining in petty cash. Require actual receipts to be sider the word management. According to the dictionary, submitted, not just a hand-written note from the employee and it means “the act of managing, handling, direction, or con- create and execute a process to review contracts before they are trol.” Combine risk and management and you get the act of processed to ensure proper charges were placed on the contract. managing, handling, directing, or controlling the exposure Cremation is the greatest potential liability facing the death care to the chance of injury or loss. industry, and without policies and procedures in place a fi rm could Jim Starks, CFuE, CCrE, is President of J. Starks Consulting in Lutz, FL, and a nationally-recognized trainer on funeral home Th e death care industry has changed markedly with the face major problems. Th e following procedures are recommend- and crematory risk management. passing of time. Eff ective risk management must change ed to reduce risk of loss: Obtain a positive identifi cation in the He used his experience in both funeral home and crematory then, as well. When I began my career, for example, the container the authorizing agent selected; the authorizing agents, operations and risk management, combined with his involve- ment with funeral homes of all sizes and geographies, to be- cremation rate was low, almost nonexistent even. It now those signing the authorizations to cremate, should be all the in- come an authority at controlling risk and loss in the death care registers just under forty percent. Th us, risk management dividuals of the same lineage; If the authorization to cremate is industry, providing lectures and presentations to private fi rms, for the death care industry must address strategies to reduce the same form that has been used for years, it might be missing as well as regional, state and national associations. He also con- ducts private audits and risk assessments to independent funer- risk of loss during the process of cremation when the hu- a necessary disclosure. Check to make sure the authorization is al homes and crematories in the US and Canada, often identify- man remains are possibly outside the funeral home’s care. current with all necessary disclosures; how frequently you inspect ing ways to save or generate thousands of dollars of profi t. Also when I began, ambulances were a goodwill service you the crematory that you are using is probably not as imperative as Jim is a Michigan and Indiana Licensed Funeral Director and Embalmer and ICCFA- and CANA-certifi ed crematory opera- gave your community and your fee did not cover your cost. whether you know what to look for when inspecting. Crematory tor, as well as Dean of ICCFA University’s College of Cremation Most importantly, lawsuits were not yet prevalent. Th ese inspection forms are available from diff erent trade associations, Services. He is a graduate of the University of Wyoming, the Mid- factors, among others, have shaped the topics and strate- but if you are not trained to look for particulars you will overlook America School of Mortuary Science, and the ICCFA University. For more information on risk management in the death care gies that are most relevant today in risk management for a major part of the inspection; know what your crematory is do- industry, visit jstarksconsulting.com. Contact Jim at (813) 765- the death care industry. ing with residue and medical metal implants; cremated human 9844 or [email protected]. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A19

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Chicago Jewish Funerals Holds Dedication Ceremony for New Skokie Chapel Continued fr om Page A2

Joseph C. Bartolacci, President of Matthews of Pitts- burgh, and Richy Adelman, of Matthews New York were North Chapel in attendance, as well as Seven Swinbank of Troost. Kohain Building Exterior The dedication concluded with the entire staff of Chi- cago Jewish Funerals and the Jacobson family joining Skokie Mayor George Van Dusen to cut the ceremonial ribbon. Guests were invited to tour the new building with Chicago Jewish Funerals staff and enjoy the recep- tion held in the North Chapel. Alexander & Associates, architects of the new, 14,000 sq. ft, state-of-the-art funeral home utilized glass, con- crete and Jerusalem stone in its striking contemporary design filled with crisp lines and beautiful, lofty spac- es, flooded in natural light. The building includes: two chapels, equipped with monitors and sound systems to accommodate multimedia presentations, photo montag- es and musical tributes; a Mikva for Tahara, a Kohain South Chapel building, private family rooms, private casket selection Kohain Building Interior room, ample parking and WiFi. The general contractor was SyntechConstruction Group. Founded in 1997, Chicago Jewish Funerals is the lead- ing, independently-owned, full-service Jewish funeral home in the Chicagoland area. Chicago Jewish Funer- als has built its reputation by providing compassionate, concierge-level service that respects the wishes of the families it serves and the strong traditions of the Jewish people. Today it serves the Chicagoland area with cha- pels in Buffalo Grove and Skokie and a resource center in Highland Park. For more information, contact Chicago Jewish Funerals by phone at 888-509-5011, or online at chicagojewish- funerals.com. They are also available on Facebook and Twitter @cjfinfo. Lobby Family Room Page A20 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Matthews Cremation and Anderson-McQueen Funeral Homes Make Flameless Cremation a Reality

ST. PETERSBURG,FL— Orlando based, ninety fi ve percent water and fi ve percent Matthews Cremation and Anderson-Mc- potassium hydroxide (KOH). KOH is an Queen Funeral Homes of St. Petersburg, alkali (not acid), inorganic compound that are pleased to announce the offi cial launch is used in numerous health and beauty cos- of Bio Cremation™ as an option for fami- metics, soft soaps and cleaning supplies. lies in Florida. With four times less the carbon impact and Alkali Hydrolysis, being marketed an eighth of the energy usage, Bio Crema- through Matthews as Bio Cremation, is tion off ers environmental advantages to a proven technology, but only recently in- traditional fl ame cremation. Upon com- troduced into funeral service as an envi- pletion of the cremation cycle, just as in a ronmentally friendly alternative to tradi- traditional fl ame cremation, the ashes are tional cremation. Alkali Hydrolysis uses placed in an urn and given back to family. “Today, we live in a world that encourages us to pro- Still using expensive tect and preserve our natu- steel cremation tags? ral resources and lower our carbon footprints by re- ducing greenhouse gases,” SHAME says Steven P. Schaal, Mat- thews Cremation’s presi- ON YOU! The offi cial Ribbon cutting during the Bio Cremation VIP night. Pictured (L to R) Sandy Sullivan, dent, North American re- John McQueen, Joshua McQueen, Bill Dudley, Paul Rahill and Steve Schaal Do you gion. “Bio Cremation from formed decisions on what Cremation provider. Pet really need Matthews gives individuals and families another choice is most important to them Passages, cremation ser- to place ID tags at the end of life’s journey, when dealing with end of vices for pets, is a growing inside the allowing them to honor life issues.” Ander- area of service. Additional cremation a legacy created on earth son-McQueen is a second information about Ander- chamber? with a fi nal gesture to pre- generation, family owned son-McQueen Funeral and serve it.” “We are funeral home and the only Cremation Centers can be Probably not! pleased to off er Bio Crema- private, on premise cre- found online at www.an- tion services on a commer- matory serving the St. Pe- dersonmcqueen.com. Mat- Consecutively cial basis to our families,” tersburg area. Best known thews Cremation is a total numbered stated John McQueen, for personalized funerals, solution provider for cre- brass tags 13¢ or less each president and owner of Anderson-McQueen off ers mation products and ser- Anderson-McQueen Fu- unique services that may vices with a passion for the Low-cost Cremation I.D. Tags neral Homes. “By provid- include memorial videos, environment. For more in- Sandy Sullivan in front of the L. PRICER COMPANY ing families with all possi- balloon or butterfl y releases, formation about Bio Cre- ble options and educating live webcasts, a Harley Da- mation technology from Bio Cremation chamber Phone: 707-473-0319 Fax: 707-473-0270 them on what is available, vidson motorcycle hearse, Matthews, visit www.Bio- P.O. Box 2034 • Healdsburg, CA 95448 they can make better in- and the world’s fi rst Bio- CremationInfo.com. Email: [email protected] Web Page: http://home.comcast.net/~lpricer

My personal picks were to get fi t, learn, and volunteer. LLet’set’s Easy, all I need to do is get to the gym, grab a book, and give some time right? Sure, but I bet like me you agree these Take Advantage things are easier said than done especially if you are trying CChathat to do them on your own. Making our fi rst step to keeping of Your our 2012 resolutions, do it with someone. By Kristan Dean Following the lead of my best friend, Alice, my friend Lo- Casket & Supplier rick and I are encouraging each other to get to the gym and helping each other get fi t. My Sister, Jaqui’s choice to go Discounts! back to school has me learning something new each time I help her write a paper. Like tonight we are learning about Marfan syndrome and next we are exploring how the times Insurance Assignment Claims Paid we live in shape our lives from historical and psychological points of view. WITHIN 24 HOURS OF VERIFICATION! Leaving me with one personal resolution, to make time to Happy New Year! As we welcome in 2012, I am in awe volunteer. Th ankfully, I have you to inspire me. Knowing thinking about how every January brings us the gift of a how so many of you go above and beyond to give back, I Reduce Your Receivables! new beginning. How we embrace the possibilities of growth, know I can reach out to you if I falter on this resolution. happiness, love, and opportunity each time we make our Now all I need to do is fi nd someone who knows how to • New Year’s resolutions. Leading me to wonder, what are stop procrastinating. NO Chargebacks! our top ten resolutions and how can we help ourselves and Leading me to ask what are your resolutions for 2012? those we serve keep them? Who are you reaching out to help you keep them and • First stop, Ask.com: type in “top ten new year’s resolutions” what are you doing to help others keep theirs? Please let my neighbor, inspire you to encourage and invite others to We Deal With Insurance Companies click search and I get pages of articles telling me all about the top ten resolutions we continually make that most of us get fi t with you. Let my sister’s team approach to research need help to keep and that is not all; Ask.com brought me papers inspire you to connect with others and learn some- - No Hassles! three more questions: How many of us make “New Year’s thing new and let your fellow funeral directors, cemetery resolutions for our businesses?” “What are our top ten busi- managers, and aftercare providers inspire you to expand ness resolutions?” “What can we do to help ourselves attain your and your community’s eff orts to give back. them?” May 2012 bring you and yours Joy, Fulfi llment, and Op- Th e challenge was how can I chat about 10 personal, portunity. I look forward to hearing your thoughts. Please 10 business resolutions, and all the ways that can help us call 781-331-5308 or, if you prefer, email kristan@mooney- keep them in one column? Like so many resolutions this tunco.com. is a goal that I can’t reach. What I can do is tell you about the 10 personal resolutions I found, hand pick a few hop- ing these help you make 2012 the year that you keep your resolutions, and make next month the column I chat with you about business goals. Th ankfully, the one resolution I In 2000 Kristan Dean began working with her family to bring need to make, overcoming procrastination, isn’t on any of Merry Christmas From Heaven® to all who need the gifts’ mes- the top ten lists I found. sage of Comfort, Love, and Faith. Today she is the Vice President of Marketing and one of the primary members of her family’s Turns out our top ten personal resolutions are the same Bereavement Ministry. as Time magazines and Time.com article, “Top 10 Com- Thanks, in great part, to the thousands of funeral directors and BETA CAPITAL CORP. ® monly Broken New Year’s Resolutions.” Making the top 10 retailers nationwide who make Merry Christmas From Heaven a part of their communities, countless numbers of families reach out CALL TOLL-FREE: (800) 430-7935 resolutions we need help with: “lose weight and get fi t; quit to their family every year. Their bereavement ministry helps families smoking; learn something new; eat healthier and diet; get realize that those in Heaven live forever in our hearts. Their love is Fax: (757) 488-7315 out of debt and save money; spend more time with family; with us always. Prior to Mooney TunCo, Inc. Kristan worked with companies nation- Visit: www.betacapitalcorp.com travel to new places; be less stressed; volunteer and drink wide helping them build revenues by creating greater sales opportuni- John Hudson - Marketing Director less.” ties through the use of sales intelligence and marketing alignment. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A21 22012012 WomenWomen ofof Power:Power: AAfricanfrican AAmericanmerican JJewelsewels ofof FFuneraluneral SServiceervice

“Without continual growth and progress, such words as improvement, achievement and success have no meaning.”

The 100 Black Women of Funeral Service celebrates 19 years of Excellence in 2012 and proudly presents the Women of Power: The African American Jewels of Funeral Service. The Nation’s fi n- est in the Funeral Profession. Women who are Leaders - Role Models - Mentors - Visionaries - Legacies to the Funeral Profession - Trailblazers - Community and Civic Servants - Scholarship Donors - Funeral Directors and Owners . They all possess a very Diverse Educational background and who will leave the funeral profession better off because they took the time to continue the great lega- cy of those who came before them. Their dedication, professional care, family values and determination to serve families with a high standard of excellence make them an important part of a manage- ment team that gives more than 110% to every involvement rel- evant to their funeral service career. We now present the “Best of the Best” from Florida, Georgia and Alabama.

By Elleanor Davis Starks, CFSP, Founder and Executive Director of the 100 BWFS, Inc.

+ High Quality Velvet Interiors Curtiss W. Wilson trict of the Florida Morticians which has honored her as with Custom Piping Trim Association. Mrs. Pughsley Woman of the Year, as well as + Service Branch Emblem On Head Panel presented the idea to the gov- being a member of Zeta Phi + Service Branch Chrome erning body of the organiza- Beta Sorority, the NAACP, Emblem on Lid Exterior tion, and in June of 1957, and the Morticians Ladies + US Flag Emblem at Both Ends the Ladies Auxiliary of the Auxiliary at the National, + Stars on Front and Back Florida Morticians Association State and Regional level. was founded. Curtiss Wilson, Curtiss received a BS degree Other Models Available Keturah S. Creal, and Jon- from Florida A&M Univer- nye Charlow joined the late sity in Tallahassee, Florida. Helen G. Wilson, Mildred She taught in the Florida Allen, Florence Williams, public school system for 22 Louise Taylor, Anna Bell Curtiss Wilson years, before joining her hus- McRae, Mary McRae, Min- band, Clarence P. Wilson, In 1957, Curtiss W. Wilson nie Roberts, Artie Richard- at Wilson Funeral Home in suggested to the late Preston son and Preston Pughsley for Tampa. Currently, she assists M. Pughsley the idea of an the fi rst meeting in St. Peters- the Wilson Funeral Home in organization for the women burg, FL. 1-800-882-5907 • www.affinitycaskets.com public relations and commu- who attended the meetings Mrs. Wilson has remained nity involvement. of the Second Regional Dis- active in the organization, Karen Jones Smith Business proprietor, li- censed mortician, beloved wife, devoted mother and quiet leader Karen Jones Smith is passionate about a life of service, not only in business, but also in church, community, and family. For Karen, being involved, giving back and enhancing the lives of oth- ers is a way of life. She is committed to: her family’s legacy of exemplary funer- al service, her deep-rooted religious values of service to the church and provid- Karen Jones Smith ing educational opportu- nities for others in need. Her family fi rm, Royal Funeral Home, was established in 1918, and is the oldest African American owned busi- ness in Huntsville, AL. Karen is a proud third genera- tion entrepreneur. Her grandfather, Lawrence Hundley Sr., bought the fi rm in 1946, and sold it to James A. and Barbara Hundley Jones, Karen’s parents, in 1967. Karen and her husband, David W. Smith, bought the fi rm in 2000. In 2009, Karen created the Lawrence Hundley, Sr. Funeral Service Scholarship to honor the legacy and wonderful memories of her late grandfather. Karen received her Bachelor of Science in Business Administration from Morris Brown College. She later attended Gupton Jones College of Mortuary Science and graduated with highest academic honors. Karen then returned to Alabama, where she became involved in the family funeral business, earned her CFSP designation, and gracefully made a dynamic impact on the Hunts- ville community. Karen is a member of the Alabama Funeral Directors and Morticians Association, NFDA, Alpha Kappa Alpha Sorority, Th e Links, NFDMA, and Th e 100 BWFS. She serves on the Women’s Council Board of the Hunts- ville Chamber of Commerce, and always fi nds time to be involved at the Oakwood University Seventh Day Adventist Church. CONTINUED ON PAGE A23 Page A22 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 “the shorter the supply line the better off you are” Special Event Raises Nearly $38,000 for The Wilbert Funeral Directors Research,Inc. Foundation BROADVIEW,IL— In an the-moment event. This AMRA INSTRUMENT, LLC impromptu fundrais- outpouring of support for 623 N. Tower (P.O. Box 359) ing event at the annual programs to help children Centralia, WA 98531 Wilbert Manufactur- and their families during www.amrainstruments.com ers Association meeting, difficult times is gratify- www.preproomdirect.com TM $37,691 was raised for the ing.” ® Wilbert Foundation, an Formed by Wilbert Fu- WEB DIRECT GIFT & PRICING organization providing neral Services, Inc. in Sep- grants and resources to tember 2002, the Wilbert help children and fami- Foundation provides cru- lies cope with the trauma cial funds and resourc- of grief and death. es for children and their CASKETS OF WATERFORD In a moment of “shear families coping with the Producers, Importers and Distributors of quality madness,” two volunteers trauma of grief, death, or hardwood caskets and other funeral supplies. had their heads shaven preparation for surgery. We strive to offer the best wholesale prices. while a third had his sig- By the close of 2011, the nature beard shorn in foundation will have dis- Warehouse stock or factory-direct Christian and Jewish caskets. return for donations to tributed $645,000 in to- Optional storage and fulfi llment services for Funeral Homes. the Wilbert Foundation. Chris Wood (seated) warily eyes the clipper in the hands of new- tal grants, including funds Chris Wood of Washing- ly-shaven Mark Klingenberger for the country’s most DirectFuneralProducts.comeralProducts.com ton Wilbert Vault Works in Laurel, MD and Mark Klin- comprehensive training program for pediatric chap- 10% Discount withh genberger of Wilbert Funeral Services, Inc in Broadview, lains. The Wilbert Foundation remains diligent in its this Ad IL received buzz cuts, while DeWayne Dills of Blairsville journey to build an endowment fund of $1,000,000. Wilbert Vault in Blairsville, PA went for the clean shave. It has also given a total of 2,750 teddy bears to griev- (518) 708-81900 “Watching the pledges climb to almost $38,000 for this ing children at eighty six hospitals. PO Box 363 wonderful cause was extremely heartwarming,” said Mark To donate or learn more about the Wilbert Founda- Waterford, NY 12188 Minnick, president of the Wilbert Foundation. “But even tion, please visit www.wilbertfoundation.org or call more amazing was that this was an unplanned, spur-of- Terry Whitlock at 1-888-WILBERT.

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Oakland Memorial Home tion form. Additional information such as a release of li- ability and other information required by statute may be purchases New Hearse CCremationremation necessary and should be discussed with your attorney. Cremation Receipt Form IIssuesssues aandnd Th is form is completed at the time the human remains are received by the crematory. It should include the fol- lowing: full name of deceased as it appears on the autho- AAnswersnswers rization form; name of fi rm and person delivering the re- By Ronald Salvatore mains; date and time of death; date and time of receipt of remains and type of container or casket. Th e receipt form should also include a statement signed by the delivering party as to the identity of the delivered CREMATION DIVISION remains and that the casket /container contain only those remains as identifi ed in the cremation authorization. Th e attendant or crematory operator should sign the receipt. Cremation Forms (Part 1) Both the delivering party and the receiving party receive a copy. Whether you have a crematory or you utilize a third Release Form for Viewing of Cremation OAKLAND,NJ— Brad Waudby (right) of Oakland Me- party cremation service facility, you should be reviewing Th is form is important for crematories that allow at- morial Home in Oakland, NJ accepts delivery of a 2011 your cremation forms on a regular basis to ensure they tended committal services. All persons who wish to view Federal Lincoln Hearse from John O’Donnell (left) of refl ect and address any changes in state laws or require- should complete and sign a release form. Parks Superior Sales. Founded in 1966 with the express ments along with current industry procedures, and any Cremation Records desire to serve the families of Oakland and the surround- new issues that may be of concern. Th e following can Th e crematory must maintain records in accordance with ing communities, the Oakland Memorial Home remains be used as a guide. Some states require specifi c forms applicable laws. Photocopies of disposition permits should a local family business serving the North Jersey area. and wording, and you should contact your state to en- be kept with these records. For each cremation performed, sure compliance and review all forms with your attor- the following information is entered in a cremation log ney before implementation. In addition, if you cremate book: cremation number on ID disc; name of deceased; for other fi rms, it is advisable to have a contract that name of funeral home handling the arrangements; crema- clearly spells out the services to be performed, the re- tion date; disposition of cremated remains; time and date Rachubinski Funeral sponsibilities of each party, terms and conditions, lim- remains were placed in the cremation chamber; time and Homes, Inc. purchases its of liability, and other pertinent issues. date cremation was completed; crematory operator’s ini- Cremation Authorization and Disposition tials; time and date fi nal processing was completed; name New Hearse Form and address of authorized representative and for facilities Th e authorized representative, the person with the legal with more than one cremator, the number or description right to control the remains of the deceased, must sign and of the cremator in which the cremation was performed. complete this form. If you perform cremations for other fi rms and do not have a completed and signed form, the remains should not be accepted for cremation. When the authorized representative cannot appear in per- son to provide authorization, the crematory should require a signed and notarized original of the cremation authori- zation and disposition form to be forwarded by fax. Posi- tive identifi cation of the authorized representative, such as a photocopy of a driver’s license, should accompany the faxed authorization if a notary is unavailable. ,PA— Frank and Mike Rachubinksi of Ra- Th e authorization form contains information about the chubinski Funeral Homes, Inc. in Philadelpha, PA recent- Ron has been with the Matthews Cremation Division, consisting remains delivered to the cremation facility, as well as the of Industrial Equipment & Engineering (IEE) and ALL Crematory ly accepted delivery of their new 2011 Lincoln Eagle MKT authorization to cremate and the method of disposition. It (ALL) for 20 years. ICON Hearse from John O’Donnell of Parks Superior Sales. should contain at least the following information: full name He is a certifi ed crematory operator trainer and has trained thou- Th e ICON is the next generation of Lincoln Professional sands of crematory personnel through both Matthews’ and CANA’s of deceased; address; date of birth or age; date of death; Crematory Operator Training and Certifi cation Program. Ron has Vehicles from Eagle Coach Company. Rachubisnki Funeral cause of death, if known; infectious or contagious diseases; published numerous cremation related articles and is a frequent Home has been serving the Philadelphia community for over pacemakers, radioactive implants, etc; name, address, sig- speaker at industry trade shows and meetings. 70 years. With over 100 years of combined experience and nearly 3000 nature and relationship of authorized representative; name installations, the Matthews Cremation Division is acknowledged and address of funeral home handling case; signature of world wide as the foremost experts in the cremation industry set- funeral director responsible for making arrangements and ting standards in cremation equipment design, manufacture, ser- vice and supplies. This column is dedicated to the further education SEND US YOUR NEWS disposition of cremated remains. of cremationists, funeral directors, cemeterians and other industry PO Box 5159, Youngstown, OH 44514 Th ese 11 items are used as a checklist for your authoriza- professionals. Fax (800)321-9040 [email protected] JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A23 22012012 WWomenomen ooff PPower:ower: AAfricanfrican AAmericanmerican JJewelsewels ofof FuneralFuneral SServiceervice Continued fr om Page A21 Helping Hometown Directors Lisa P. Williams titioners Association; the With Out-of-Town Deaths Lisa Pauline Williams, National Funeral Direc- the youngest of three tors and Mortician Associa- daughters born to the late tion; and the 5th District

Bennie A. & Mildred National Funeral Directors Angie Berwald Diane Smith D. Williams of Augusta, and Mortician Association. President CEO GA, grew up in her fam- She is a member of the For nearly 30 years, NMS has helped ily’s business, Williams Grace Street Church of Funeral Home, Inc., and Christ, Augusta, GA and funeral professionals prepare for the possibility of demonstrated a passion a former Board member death away from home. for funeral service early of the Augusta Chamber We are the trusted and experienced name in her life. of Commerce. for dependable shipping. After her graduation from “Paula”, as Lisa is known Gupton- Jones College of Fu- to family and friends, is neral Service in 1979, Lisa Lisa P. Williams presently co-owner and completed her apprenticeship under the treasurer of Williams Funeral Home, supervision of her father and passed the Inc., which has been in business for Georgia State Board of Funeral Service. over thirty-five years. Williams Funeral Lisa is a Master of Restorative Art, a skill Home is truly a family run business as which she learned from her father, and is Paula works alongside her sisters, hus- professionally affi liated with: the 8th Dis- band and son. Since the death of her par- trict Georgia Funeral Service Practitioners ents, a second location was completed Association, where she has served as Trea- in 2002, based on plans initiated by her surer for eleven years and was honored as father in 2001. Paula and her husband, the district’s 2000 “Mortician of the Year”; Bernard, of twenty-eight years have two the State of Georgia Funeral Service Prac- sons, Bernard II and Bryan. Personalized Service 24 Hours a Day, 7 Days a Week Real People

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Specifications Closed: 26" W x 67 ½" L Adjusts to: 95 ½" W x 40" L 888-458-6546 Straps: 21" long, each tested to 400 lbs. 3121 Millers Lane • Louisville, KY 40216 Tel: 502-775-8303 • Fax: 502-772-0548 SAFETY APPLIANCE COMPANY Speed control: Complete on all models www.junkinsafety.com Page A24 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 Postell Appointed what Presiding inspired Elder “My interest in funeral service began at a young age, you and I have many mentors to thank for that. Among them was my childhood neighbor, Ralph Jones, who owned the local funeral home. After my grandmother’s death, I began visiting Mr. Jones each day at the funeral home after school. From there my passion for funeral service started. Mr. Jones and others opened my eyes to the opportunity to have a servant’s heart when assisting families during their most difficult times of loss. ? U.S. Funeral Homes I want to show others the tremendous opportunity that exists in this profession, and U.S. Cemeteries the Funeral Service Foundation allows me to do that. Supporting the Funeral Service Populations; State Boards; Foundation is my way of giving back to a profession I love, and encouraging others to Air Shipping Points Rev. Henry L. Postell II join me in it.” :KHUHWR*HW&HUWL¿HG&HUWL¿FDWHV ORLANDO,FL— At the close Canadian Funeral Homes and Daily Papers Bob Arrington of the 11th Episcopal District International Funeral Homes Consulates Arrington Funeral Group, Jackson, TN 2011 Post Conference Plan- and Shipping Regulations $10,000 Donor ning convocation, Bishop Trade Service Companies Tennessee State Honor Fund Volunteer Fundraiser McKinley Young gave the fi - Veterans Affairs Facilities nal Certifi cate of Presiding El- U.S. Daily Papers - der Appointment to the Rev. Including websites & email addresses Henry L. Postell II, pastor of New Bethel A.M.E. Church. Rev. Postell was appointed the Presiding Elder of the Orlan- do District of the Central An- nual Conference. Give back to a profession Rev. Postell will take over the duties of retired Presid- that’s given so much. ing Elder Leroy Kennon. Th e entire 11th District Presiding Elders council, Supervisor Dr. Dorothy Jackson Young, Cler- (877) 402-5900 gy, Lay, and family members www.funeralservicefoundation.org were there to congratulate Rev. and Bevery Postell for Bob Arrington this great accomplishment in FUNERAL DIRECTOR the church of Allen. Rev. Postell is the found- Over 2000 Death Care Industry Supply er and operator of Postell’s Companies are listed by the product or Mortuary. He has been serv- service offered to Funeral Homes ing the central Florida com- and/or Cemeteries munity since 1991. Also includes: Pet Funeral Homes, Cemeteries, Crematories and Supply Companies for special additives. U.S. Daily Papers - To determine the approach it is important to Including websites & email addresses Funeral Service Education Programs carefully observe the total body during the pri- Industry Associations - national, state, local mary cleansing and disinfecting procedures. Dis- Including websites & email addresses Th e Basics of colorations and odors usually influence the out- 21st Century– come of the embalming. The use of versatile pre- injection chemicals provides the embalmer with a Temporary wide range of treatment options. The major concern is lack of control when in- FUNERAL HOME & CEMETERY Preservation jecting fluids into a body. In past years, when talk- Technology ing with experienced embalmers, gravity injec- NEWS .EWS tion was used with very few problems concerning 0REVIOUSLY0UBLISHEDASTHE9".EWSs3TILLTHE0LACEFOR9OUR (Part 27) preservation and the time frame. Low ceilings in a prep room limited the injection pressure. Most By John A. Chew felt saturation met the needs until formaldehyde www.nomispublications.com was introduced and used in close quarters expos- Over the past several years, I have been ing the embalmer to the fumes. Your source for industry information on the web. working and testing formalin free formulations to The pre-injection treatment using the enzyme Updated daily, the Online Directories offer im- meet current and future needs of funeral services neutralizers as part of the formula provides a non- mediate access to current listing information for in the preservation of human tissue. I still find the toxic, vapor free base for temporary preservation funeral homes, cemeteries, trade service com- old methodology to be adequate if guidelines, safe- and does not create an environmental hazard. panies, daily newspapers, trade associations guards, are followed. The major concern is exposure The properly formulated solution may be inject- and so much more. The Online Buyer’s Guide due to the lack of basic understanding of the prin- ed against closed drainage and retained for several offers current contact information for industry ciples of applied embalming as a temporary process. hours prior to final injections of the freeform con- suppliers. Read the Funeral Home & Cemetery Step-up methodology works as effectively with centrate. News. Online Classifieds are updated daily formaldehyde based formulations as the non-for- Article 28 will deal with the application of non- malin multi-purpose enzyme neutralizer does when formalin based embalming chemicals to the aver- and feature the all new Hearsehub.com f o r either is properly injected and retained in the tis- age body. searching vehicles nationwide. If you sue. After several years, I have found the enzyme FDQ¿QGLWLQRXUSULQW neutralizer is compatible with most formalin based publications you can concentrates. ¿QGLWRQRXUZHEVLWH During pre-analysis, the amount of formulated – plus so much more! chemical is based on overall body weight using an enzyme neutralizer, freeform. A non-formalin arte- rial composition should be used as the base active ingredient. One bottle of 16 ounces diluted with In Print YOUR SOURCE 112 ounces of water will make one gallon of work- John A. Chew is a Funeral Service Education Specialist, Con- FOR ACCURATE ing solution. sultant, Tutor, Thanatogeneticist, and a Licensed Funeral Direc- tor and Embalmer. He is a retired former Associate Professor and Online INFORMATION Retention of the multiple enzyme neutralizers as a Director of Funeral Service Education at Dade Community temporary preservative may be one answer to non- College as well as the Institute for Funeral Service Education and formalin embalming chemicals. Knowing that an Anatomy at Lynn University (1967-1997). He is presently Director 1-800-321-7479 of Education at Embalmers Supply Company, Recinto De Ciecias, average body can retain six gallons of additional Medicic, UPR, ESCO/OMEGA, and the Academy of Restoration liquid without showing distention provides space and Embalming. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A25 AssociationNNEWSEWS 100 BWFS Celebrate Cancer Awareness Day with NFL “Think Pink” Campaign for Roberta’s House

The March Family CHICAGO,IL—Julia Roberta March those who are currently battling the dis- was known as the “Heartbeat” of March ease, and those women who proudly wear Funeral Home. She was professional, a survivor pin and are spreading the good dedicated, caring, sophisticated and a well- news of their commitment to help others. respected matron of the funeral industry. J. Roberta March Day was celebrated on Mrs. March, a licensed funeral director, Tuesday, October 24, 2011. Informational co-founder of March Funeral Home and brochures and “Th ink Pink” scarves were former Living Legend of Funeral Service, given away at NFDA Booth 1121 to ev- was a comfort to thousands of families dur- eryone that came by to share a cancer sto- ing her lifetime. Her impeccable character ry or to contribute to the Roberta’s House and reputation of honor and compassion Charity. in service is an outstanding example of pro- Th e 100 BWFS enlisted the help of Max viding sensitive death care. Starks, son of Founder Elleanor Davis Mrs. March’s memory is celebrated every Starks and godson of Doretha Hector October at the NFDA Convention, as a and the Pittsburgh Steelers to promote tribute to funeral directors who have suc- the event. Max has worked with the High cumbed to or are battling the remnants of Mark Caring Place on their Board since cancer, and a celebration of life for survivors being drafted as a Pittsburgh Steeler. Each such as the 100BWFS founders, Elleanor year, he participates in the Merril Hoge– Starks and Doretha Hector. Max Starks–Hines Ward Golf Tournament, Roberta March and her late husband raising funds for the program. “It was an William C. March, founded March easy decision to help raise funds for mom’s Funeral Homes in 1957. Together they charity Roberta’s House in honor or the late grew one of the most successful funer- Roberta March,” says two time Super Bowl al businesses in the nation. Currently, Champion, Max Starks, “In 2012, mom March Funeral Home serves the states of: will celebrate a milestone; 20 years, cancer Maryland, with 3 locations; Virginia; and free. She has always taught me to give back Washington, D.C. It all began in a small and make a diff erence”. row-house funeral home, with a commit- Max’s partners on the off ensive line, and ment to families and a decision other players including, Troy Polamalu, to happily provide dignifi ed, aff ordable ser- Ben Roethlisberger, James Farrior, and vice to low income families in need. What Larry Foote off ered signed NFL licensed, a blessing they were to Baltimore families. pink, Pittsburgh Steelers Cancer Awareness From these humble origins, the fi rm has items, to be auctioned in Chicago, with become one of the largest funeral opera- all proceeds to benefi t Roberta’s House tions for African American Families in the Charity. Th e funds were donated at a spe- Nation. cial-recognition, Breast Cancer Awareness Th e family has followed her fi ne exam- Day reception sponsored by the 100 ple of caring for the people of Baltimore, BWFS, 100 BMFS Charter Members, Tyra and honored their beautiful memories of Butler of Mathews Casket, NFDA, John Mrs. March with the founding of Roberta’s Sparacino and Jennifer Branton of Woven House, a Bereavement Program Center, Remembrance and Vera Lee Garments. founded in June, 2007. Roberta’s daugh- Th e 100 Black Women of Funeral Service ter, Annette March Grier, a LFD, RN, and also support the Sisters Network, The Grief Facilitator has made the program a American Cancer Society, and Susan G. great success in Baltimore. Her program Komen –Race for the Cure. is modeled after the successful High Mark Th e March Family is currently launching Caring Place in Pittsburgh, PA., with the a city wide initiative to establish the grief goal of providing hope and healing to and loss center, using the three row houses those in need. Already providing trained where it all began for March Funeral Home grief counseling through the funeral home, in 1957. Th e program off ers comprehensive Annette, felt that her city was suff ering due bereavement support, to heal the hearts and to its high crime rate, and wanted to off er minds of children and families, emotional- her services to the community. Roberta’s ly, physically and spiritually. Th e program is House is a great comfort to those suff ering governed by a board of directors and coun- and hurt after a loss, in Baltimore. seled by an advisory board, which promotes Each year, at the National Funeral partnerships with a network of health pro- Directors Convention, the 100 Black viders and volunteers. Women of Funeral Service Organization For more information, call Annette recognizes Cancer Awareness Month as a March Grier at 401-435-0500 or send e- time to salute the women of funeral service mail to amarchgrier@march funeral home. who have battled breast cancer and lost, com. Page A26 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 COACH NAMEPLATES SATIN POLISHED Association 1.5” Letters ALUMINUM ALUMINUM 16” Bar, 12 spaces $39.50 $43.00 26” Bar, 20 spaces $48.00 $53.00 CONTINUED 36” Bar, 29 spaces $63.00 $69.00 NNEWSEWS 2” Letters Indiana Funeral Directors Association Reaches 16” Bar, 9 spaces $44.00 $48.50 26” Bar, 14 spaces $54.50 $60.50 Two Year Milestone with its Pre-Paid Pet Care with 36” Bar, 20 spaces $71.50 $78.00 3” Letters MasterChoice PetCare Trust Fund 16” Bar, 8 spaces $54.50 $60.50 INDIANAPOLIS,IN— The Indiana Funeral Directors more is now being done on a daily basis. An increasing 26” Bar, 13 spaces $65.50 $72.50 amount is also being spent on pet memorialization. 36” Bar, 18 spaces $80.00 $89.00 Association is proud to celebrate two successful years in the ever-changing pet industry with its pre-paid pet MasterChoice was originally created to give funeral 4” Letters care with MasterChoice PetCare trust fund. Believed directors a safe and reliable place to deposit preneed 16” Bar, 6 spaces $59.50 $66.50 26” Bar, 8 spaces $71.50 $79.50 to be the first such fund in the nation, it addresses a funds for preneed contracts. Funds are deposited with 36” Bar, 12 spaces $89.00 $98.00 growing trend of pet owners to memorialize their pets, a trustee at Fifth-Third Bank of Evansville, IN. High- offering its members a safe and proven investment for tower Services, a subsidiary of the association, serves Choose a standard style or we duplicate your letter securing these memorials. as administrator. style/logo. Single or Double Line Nameplates. “We are continually gratified that funeral directors Since pet funds are generally not regulated on a state across the nation have chosen the MasterChoice Pet- by state basis like preneed funds, funeral homes in oth- Car License Plates Care trust fund. They clearly appreciate the importance er states can also take advantage of the PetCare trust also available of being able to assure pet owners that their pet care fund. The contract form allows the funeral home the funds are safely deposited and will be available when flexibility to offer a wide variety of services and con- NAMES UNLIMITED CORP. needed,” said IFDA executive director, Curtis Rostad, tract options. P.O. Box 464 Caledonia, OH 43314 CAE, and CFSP. The Indiana Funeral Directors Association, head- Phone: 877.776.6263 Americans spend an estimated $41 billion a year on quartered in Indianapolis, was formed in 1880, and Email: [email protected] their pets. Much of this is spent on improved medical serves over 480 member firms. For more information Web: www.NamesUnlimitedCorp.com care. Years ago, no one would have considered a root canal on MasterChoice and IFDA, visit www.indiana-fda. on a cat or cancer surgery on a dog, but that and much org.

Customize Your Direct Mail Program Database Files • Reports • Mailing Lists Call Today for Counts and Costs 1-800-321-7479 CANA Installs Nicodemus as President

Michael W. Nicodemus WHEELING,IL— Michael W. Nicodemus of Hollomon- Brown Funeral Homes of Virginia Beach, VA was in- stalled as president of the Cre- mation Association of North America (CANA) during their annual Convention & Expo, which took place Oc- tober 23-26 in Chicago, IL. His term will run through August 16, 2012. Nicode- mus also serves as chairman of the CANA Crematory Op- erations Certifi cate Program (COCP) and is a member of the board of directors at the Pittsburgh Institute of Mortu- ary Science, Pittsburgh, PA. I˜ÌÀœ`ÕVˆ˜}ʜÕÀÊiݵՈÈÌiÞÊ >˜`VÀ>vÌi`ʓˆ˜ˆ>ÌÕÀiÊ«ˆ˜iÊV>ÎiÌ]Ê Additional CANA offi cers i>V ÊÜˆÌ Ê>ÊÀˆV ʏ>VµÕiÀÊw˜ˆÃ °ÊÕÃÌÊ>ÃʘœÊÌܜʫˆiViÃʜvÊܜœ`Ê>ÀiÊ include Kevin Waterston, iÝ>V̏ÞÊÌ iÊÃ>“i]Êi>V ʓˆ˜ˆÊV>ÎiÌÊ >ÃʈÌÃʜܘÊÜ>À“ʈ`i˜ÌˆÌÞ°Ê president elect, and Rick Wiseman, treasurer. Sheri Stahl joined the executive / ˆÃÊ«ˆiViÊV>˜ÊLiÊÕÃi`ÊvœÀʜvwViʈÌi“Ã\Ê«>«iÀÊVˆ«Ã]ʓi“œÀÞÊ committee with Bob Boet- V>À`Ã]ÊÃÌ>“«ÃÊpʜÀÊ«iÀܘ>ÊˆÌi“Ã\ÊVÕvvʏˆ˜ŽÃ]ÊÜ>ÌV iÃ]ʏ>«iÊ«ˆ˜Ã]Ê ticher, Jr. and Mark Mat- ̈iÊVˆ«Ã]Ê«ÀiVˆœÕÃʍiÜiÀÞ°Ê/ iÃiÊii}>˜Ìʓˆ˜ˆÊV>ÎiÌÃÊvi>ÌÕÀiÊ>Ê thews. ÛiÛi̇ˆ˜i`ÊLÕÀ}՘`Þʈ˜ÌiÀˆœÀʈ`i>ÊvœÀÊ«iÀܘ>ˆâ>̈œ˜° Founded in 1913, CANA is an international organiza- tion of over 1,300 members, -«iVˆwV>̈œ˜Ã\ÊÊiÝÌiÀˆœÀ\ÊÓ¸ÊÌ>ÊÝÊÓ°x¸Ê܈`iÊÝÊx°Çx¸Êœ˜}Ê including cemetarians, cre- ˆ˜ÌiÀˆœÀ\Êä°Çx¸Ê`ii«ÊÝÊ£°x¸Ê܈`iÊÝÊ{°x¸Êœ˜} mationists, funeral directors, industry suppliers and con- sultants. CANA members be- f lieve that cremation is prepa- Ê ÊÊà ˆ««ˆ˜}ʈ˜VÕ`i`Ê Îä ration for memorialization. Please note CANA’s new ad- dress and update your records accordingly. JANUARY 2012Association FUNERAL HOME & CEMETERY NEWS Section A Page A27 NNEWSEWSCONTINUED NFDA Receives Grant from the Funeral Service Time may be only a Foundation to Study Formaldehyde-Free Embalming moment so keep a Chemicals memory BROOKFIELD,WI— In Initially, project em- NFDA has developed a ing the 2013 NFDA In- the last five years, lead- balming will be conduct- Green Funeral Practices ternational Convention & Necklace Urn Pendants ing domestic and inter- ed by three mortuary Certificate program, pro- Expo. The results of the for an Everlasting Keepsake. national organizations schools: the Cincinnati vided training on operat- study will be published in and government agencies College of Mortuary Sci- ing a green funeral home, a leading scientifi c or oc- Urns hold a portion of the cremains. have evaluated the health ence, under the super- issued the “Formaldehyde cupational health journal Sterling Silver and Gold pieces in stock. risks from exposure to vision of David Hicks; Best Management Prac- during the fi rst quarter of formaldehyde. In 2009, the Pittsburgh School of tices” document and re- 2014. For more informa- CREMATION KEEPSAKES the National Cancer In- Mortuary Science, under leased the groundbreak- tion on membership ben- ORDERS OR CATALOG: stitute found that funer- the supervision of Gene ing ventilation study, to efi ts visit www.nfda.org. To www.cremationkeepsakes.com al directors who embalm Ogrodnik; and the South- date, the association has learn more about the foun- for more than twenty five ern Illinois University Car- not provided funeral di- dation visit www.funeralser- [email protected] years and are exposed to bondale, school of Allied rectors with any informa- vicefoundation.org. 877-303-3144 high concentrations of Health, under the super- tion or guidance about formaldehyde are at risk vision of Thomas Shaw. the use of formaldehyde- for developing myeloid As new products become free embalming products. Premium Hardwood leukemia. In the last year, market-ready, addition- This study will fill that Pet Cremation Urns the Environmental Pro- al mortuary schools may gap. NFDA’s goal is to tection Agency, the Na- have the opportunity to educate its members and . Figurine Urns participate. the funeral service com- tional Academy of Scienc- . Photo Urns es and the National Toxi- All testing will be munity about best work . Horse Urns cology Program (NTP) “blind,” without reveal- practices and provide in- . of Health and Human ing the name of the prod- formation, tools and re- Doghouse Urns . Services have each evalu- uct or other identifying sources to enable funeral Celtic Cross Urns ated formaldehyde and its characteristics to the em- directors to create safe and . Lifesize Figurine Urns risks. In June 2011, the balmers. A standardized healthy working condi- . Marble Vase Urns NTP, for the first time, protocol and report form tions. As new studies and . Velvet Bags labeled formaldehyde as a will be used for each em- new products become . Burial Markers known carcinogen in the balming in order to en- available, the association 12th edition of its report sure, the greatest extent enhances its efforts to ed- on carcinogens. possible, uniform testing ucate funeral service pro- Forever Pets www.foreverpets.com Th e Funeral Service Foun- of each product. fessionals. NFDA antici- 1-888-450-7727 dation (FSF) has awarded The embalming chemi- pates testing will be com- Family owned and operated a $40,000 grant to the cals will be supplied by pleted by August 1, 2013, since 1996 National Funeral Direc- the product manufacturer with announcement of FREE Wholesale Catalog tors Association (NFDA) at cost. Each product that the project’s results dur- that will fund a study to is included in the study examine the performance will be tested and ana- of formaldehyde-free em- lyzed for formaldehyde balming chemicals. The concentration prior to its -ORTUARY3ANDBAG “Formaldehyde-free Em- use. 4- balming Project” will not Since the 1990’s, NFDA .%7 !RM0OSITIONING3YSTEM -!0S compare the performance has worked to educate the of each product being funeral service commu- 3OLVES!NY!RM0OSITIONING0ROBLEM -!04-"ENElTS tested. Rather, each prod- nity about the benefits of Q%ASYTO5SE uct will be used in up environmentally-friendly Q-ADEFROM$URABLE/3(!&RIENDLY&ABRIC Q#AN"E5SED!FTER#ASKETING to ten embalmings and embalming products. A Q0ROVEN%FFECTIVE evaluated in an objective larger proportion of con- 2IGOR!RMS Q)NCLUDES)NSTRUCTIONS manner based on the per- sumers are seeking infor- Q-ANUFACTURERS7ARRANTY formance of that product mation about alternatives !LSO against specified embalm- to traditional embalm- 7ORKS ing standards. ing practices. Although 'REAT

3PIDER&INGERS /N

3WOLLEN.ECKS 3WOLLEN(ANDS -!0S4-3OLVES)T!LL Indiana Funeral Directors 3HIP )NS /NLYAPAIR Association holds Annual OSHA Employee Training 350%202/4%#4)/. $ONT"URY4REASURE 3AVE)T Teleconferences INDIANAPOLIS,IN— Th e Indiana Funeral Directors As- .%7 7)4(4(%.%7 &EATURES sociation (IFDA) held its annual OSHA Employee Train- -/24 0/24 ) 3%% )4 Q:IP 4OP3EALWONTOPEN ing Teleconferences October 18-20. Th e teleconferences were 3%#52)49 LIKEDRAWSTRINGBAGS 350%2 #!02) 4- Q4RANSPARENT6INYL&RONT open to members of IFDA as well as members of other state *%7%,29"!' YOUSEEEVERYTHING EASY associations. Th ese one hour teleconferences were attended by 0!.43 TODOUBLECHECK employees from 152 funeral homes in eight states. Q.2*3UPER #APRISGIVE Q,ARGE#APACITY vTALL TIMESGREATERTORSO vWIDEEASILYlTSINCOAT Presenter, Executive Director Curtis Rostad, CAE, CFSP, POCKETORPURSE said “OSHA requires that employers off er annual training to COVERAGEWHICHGIVESYOU TIMESGREATERPROTECTION Q$ECEASED.AME DONT their employees. Th is is the most cost eff ective way for an em- GIVEOUTWRONGBELONGINGS Q3AVESMONEY3UPER#APRI ployer to provide this training and we are glad that funeral di- DOESTHEJOBOFCOVERALL Q2ELEASE&ORM CONlRMS /523 4(%)23 REMOVALITEMSFORYOUR rectors in other states were able to join with us.” ANDSTOCKINGS $/5",% ,)-)4%$ RECORDS Among the topics covered were General Workplace Safety, 02/4%#4)/. #/6%2!'% Q$RAINYOURTROUBLESAWAY Q!TTRACTIVE DURABLE WITH-ORT0ORTDRAINABLE 7)4( 7)4(./ Hazard Communication, Th e Formaldehyde Standard and -/24 0/24» $2!).!'% ,ONDONBLUEVINYLMAKES Bloodborne Pathogens. Rostad encouraged everyone in atten- PLASTICGOODS /04)/. AlRSTCLASSPRESENTATION dance to make October “OSHA month” to make sure their compliance plan is kept up-to-date on an annual basis. !NY3IZE/NLY /NLYPERUNIT Founded in 1880, the Indiana Funeral Directors Association 4- is the professional organization serving Indiana’s funeral service 4O/RDER-!0S *EWELRY"AGS professionals with member services, advocacy and education. WWWGRAVEYARDGIFTCOMOR#ALL  s- &AM PM%34 One of the oldest funeral service associations in the nation, 4O/RDER-ORT0ORT3UPER#APRISAND5NIONALLS IFDA represents 1,600 licensed funeral directors in Indiana. MORTPORTNETORCALL  s- &AM PM%34 IFDA members subscribe to the highest ideals of ethics and 6ISA -ASTERCARD $ISCOVER !MERICAN%XPRESS7ELCOME3ATISFACTION'UARANTEED 2ETURNUNUSEDPRODUCTFORAFULLREFUNDWITHINDAYS3HIPPINGNOTINCLUDED professionalism. Page A28 FUNERALEducational HOME & CEMETERY NEWS Section A JANUARY 2012 NNEWSEWS Nu Chapter of LA host Vernie Fountain for 903- 641-0383 Conference e-mail: [email protected]

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WWW.BOSTONPRAYERCARD.COM Call: 1-800-PRAY-FOR (800-772-9367) Vernie Fountain, CFSP Anthony S. “Ted” Felder, CFSP Dr. Brian Porteous Prayer Cards • Portrait Cards • Acknowledgments • Bookmarks LOS ANGELES,CA— Th e western region teach his valuable expertise in seminar set- of Epsilon Nu Delta Mortuary Frater- tings has made his presentations popular As seen on Lifetime Television Network’s The Balancing Act nity, Inc. will hold its annual professional among funeral service professionals around development embalming seminar and con- the globe. ference April 26–27, 2012, at the Irvine Th e practitioners must currently have the An exquisitely illustrated, uplifting story reminding us all that Marriott Hotel in Irvine, CA. Th e con- leverage to retain the families that are being llove remains with us, no matter what happens to our loved ones. ference will be hosted by Nu Chapter and served and safeguard future business or the “Although we are missed, we’re not really gone. OneLegacy tissue services as they focus fi rm will be out of business. Joining Foun- We’re right here still, and life moves on.” on reinvigorating, rejuvenating and reviv- tain are several outstanding embalmers:

WINNER A Perfect Addition to Your Children’s Room ing the embalmers skills with instructive Anthony S. “Ted” Felder, CFSP of Ted’s OF SIX $14.95 Hardbound Amazon, Barnes & Noble LITERARY workshops presented by Vernie Fountain, Aff ordable Mortuary and Cremation Ser- AWARDS QQuantity Discounts Available at website Good Times Press, LLC CFSP and other expert presenters. vices in Los Angeles, CA; Dr. Brian Porte- A SUPERB RESOURCE FOR YOUR PRE-PLANNINGE-PLANNING & AFTERCAREA PROGRAMS For Information visit www.moonlightmemoirs.com Nu Chapter president, Shun Newbern, ous of West Side Memorial Service–Por- CFSP stated, “We added a workshop that teous Family in Taft, CA; David Session will allow some of the attendees to have of Session’s Embalming Service in River- hands-on involvement. Hair replacement side, CA; Gerryllynn Green of Rose Hills is more common, but there are few classes Memorial Park and Mortuary in Whittier, where embalmers can go to improve on CA, and from OneLegacy are Aaron Co- the art and hone their skills. Th is is the hen, and Anthony Maldonado. Attendees place.” Th e funeral profession has evolved can earn up to twelve CEUs during the two with more direct services, defi cient of the days. value of the open casket, little practice of There are several registration options restorative art, and an increasing demand available from full registration to the any for tissue and/or organ donations. Th e two day option. Register early for the best dis- days will involve video presentations on ex- counts. Registration will include continen- treme RA subjects and portions of hands- tal breakfast, daily luncheons, and recep- on workshops on hair replacements and tions. Each year Nu Chapter presents schol- $ 95 other treatments. arships to California students of mortuary Only 184. In 1990, Vernie Fountain founded Foun- science at the Scholarship Gala and Un- tain National Academy (FNA) to provide dertakers Ball. Th e Ball will be held Friday quality, specialized training for licensed evening, April 27, 2012 at the conference embalmers. Fountain’s embalming and re- hotel. constructive techniques help embalmers Information on presentations, breakout deal with severely traumatized and diffi cult sessions, vendors, special events, registra- cases and have proven eff ective in convert- tion and to reserve a hotel room is available ing many non-viewable cases to a more ac- at http://2012epsilonseminar.eventbrite. ceptable viewable condition. His ability to com.

Attention Class Offi cers and Administrators: Send Us Your News! Fax (800)321-9040 • [email protected]

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SEATTLE,WA— Pima Medical Institute named Mark Hendriksen as the new clinical director of the Mortuary Science program at the Seattle campus. In his role, Hendriksen will oversee the clinical activi- ties for the Mortuary Sci- ence program, assist in the development and manage- ment of the curriculum and instruct classes. PO Box 5159 • Youngstown, Ohio 44514 “I am excited to join the team at Pima Medical In- phone 800-321-7479 • fax 800-321-9040 • www.boardmanprinting.com Mark Hendriksen CONTINUED ON PAGE A29 JANUARYEducational 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A29 T.C. Polystyrene NNEWSEWSCONTINUED HEADREST Pima Medical Institute Hires Clinical TM Director for New Mortuary Science Program Continued fr om Page A28 stitute,” said Hendriksen. “I am eager to community and the region, and share his DURABLE share my knowledge with Pima Medical passion for the profession with a new gen- (It’s polystyrene.) Institute’s mortuary science students and eration of students.” VERSATILE work closely with the funeral homes in the Hendriksen earned a bachelor’s degree in (4 heights for head, arm or leg – community to help them grow their busi- Mortuary Science from Wayne State College stabilizes, supports and positions nesses by providing qualifi ed new funeral in Nebraska. He resides in Lynwood with remains for easier, faster embalm- professionals.” his wife, Loretta, and their two young boys. ing, dressing and shipping.) Hendriksen brings 21 years of experience Established in Tucson in 1972, Pima in the funeral profession as a funeral direc- Medical Institute is one of the premier DISPOSABLE tor, embalmer and in several management medical career colleges in the western (So inexpensive you never need worry about loss from negligence capacities. Prior to his current position with United States. Pima Medical is a private, or theft; ideal for AIDS, Hepatitis Pima Medical Institute, Hendriksen served family-owned, accredited school dedicated and Herpes cases.) as the location manager from Crist Mortu- to providing students with a well-rounded ary, Service Corporation International in education that off ers theoretical classroom REUSABLE Boulder, CO where he was responsible for studies coupled with real world training Minumum quantities of 36 or the oversight of funeral home operations on-site at medical facilities. Pima Medical more; ask for special discount and growth of the location. In addition, off ers a wide range of certifi cation and as- rates on large quantities.) F.O.B. Hendriksen was a member of the Boulder sociate degree programs, such as medical shipping point. Flats Irons Rotary. He served as a North assistant, radiography, veterinary assistant Boulder Little League coach and volun- and pharmacy technician. teered with Meals on Wheels. Pima Medical Institute operates a total of T.C. HeadRests “We are thrilled Mark has joined the Pima 13 campuses in seven western states, with are offered by Medical Institute family as the clinical di- locations in Albuquerque; Tucson and the makers of internationally used rector for our Mortuary Science program,” Mesa, AZ; Denver and Colorado Springs, TransContainaire® Shipping Units. said Carey Hochman, campus director for CO; Seattle and Renton, WA.; Las Vegas; Pima Medical Institute, Seattle campus. Houston; and Chula Vista, CA. For more “With Mark’s extensive background in the information and a complete list of pro- funeral profession, we look forward to see- grams off ered visit pmi.edu or call 1-888- ing him promote the program both in the 442-5998.

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AND SECURE YOUR BUSINESS Pleasant, MI; Larissa Cruz, Members of the class who completed the campus pro- Carteret, NJ; Erick Craw- gram were: Audra Brooks, New York, NY; Liana Can- The challenges facing funeral homes today are greater than ever. Re- ford, Lancaster, SC; Helen drilli, Staten Island, NY; Tracy Casella, Bayside, NY; maining competitive in today’s service environment requires a new way Daurman, Staten Island, Cristi Cedeno, Staten Island, NY; Amy Cunningham, of thinking and an advanced service level to adequately serve today’s NY; Rachael Davidson, Brooklyn, NY; Bryan DeJesus, Brooklyn, NY; Cheroi modern family. Concord, CA; Lisa Dod- Delaney, Philadelphia, PA; Steven Duca, Forest Hills, NY; Ralph Faiella, Bronx, NY; Sylvia Fernandez, New The Academy offers a variety of personal skills development courses son, Sanborn, NY; James Demyen, Cranford, NJ; York, NY; Anamaria Ford, Flushing, NY; Matthew Haz- that can help you, and your staff, serve today’s families the way they zard, Brewster, NY; Shyane Howe, New Brunswick, NJ; want to be served. Visit The Academy online today at William Faircloth, Alpe- www.theoutlookgroup.com. Training for today to keep you relevant na, MI; Justin Ford, South Jocelyn, James, White Plains, NY; Vladimir Khazanyuk, tomorrow. Jordan, UT; Brian Foster, Brooklyn, NY; Veronica Klimek, Yaphank, NY; Peter Madison, WI; John Gaw- Kucera, Harrington Park, NJ; Millan Lawrence, Brook- ronski, Norwich, NY; Ja- lyn, NY; Kristen Liberatore, Staten Island, NY; William son Guest, Jeff erson, ME; Luciano, New York, NY; Dana Lufrano, Staten Island, NY; Laura Mann, Plainfi eld, NJ; Justin Martinez, New York, NY; Nicole Ortega, Jackson Heights, NY; Karen Perrello, Fallsburg, NY; James Pescitelli, Staten Island, NY; Matthew Pinto, Staten Island, NY; Bernadette Reed, Astoria, NY; Patience Rhodes, Bronx, NY; Elizabeth LLeadershipeadership aandnd Sanchez, Bronx, NY; Qiydaar Saduddin-Singh, South Ozone Park, NY; James Scott, Staten Island, NY; Tyechia Sloeyn, Brooklyn, NY; Ralph Squitieri, Orangeburg, NY; LLifeife EEnrichmentnrichment Michael Sztuk, Morris Plains, NJ; William Tiani, Nor- walk, CT; Shevonne Tucker, Brooklyn, NY; Eric Van- By Ralph L. Klicker, Ph.D. dross, Bronx, NY; Ashley Wang, Corpus Christi, TX; with their lives. Th e uncertain economy, long work hours, Richard Weisse, St. James, NY. missed family interactions, personality confl icts unful- CONTINUED ON PAGE A35 fi lled promises and an uncertain future has left scores of owners and employees disheartened and unfulfi lled. It feels good to be back on the pages of the Funeral Home Leadership and life enrichment might seem like strange and Cemetery News. For many years, I enjoyed writing bed fellows but in reality they are not. We all bring our Klickers Krosswords. My goal was to make it more than work life home and our home life to work. It is impos- a game. I wanted it to be a learning tool that was fun and sible to keep them separate. I have such a strong feel- a bit challenging. It was a once a month refresher of death ing about this that I have developed a new course at the related information that was both familiar and obscure. State University of New York at Canton called Happi- My goal for this new column is somewhat similar in that ness, Health and Wellbeing and have included leader- Send Us it will be educational and interesting to read. Th e focus of ship into the bachelors degree program in Funeral Ser- the column is evident in the title. I chose these two topics vice Administration. I wanted to catch students early in because that is the direction my life has taken. In the past their career and personal lives. Your News! my writing, speaking and research has been general and So that is what this new column is all about. To make eclectic. I enjoyed teaching diff erent broad topics in our this column as relative and timely as possible I would profession. Lately my focus has been in two areas, leader- hope to get readers to email me questions and comments. ship and life enrichment. I truly want this to be a collaborative project combin- I do not think I chose these two areas but rather they ing my education and research and your down in the chose me. Th e same as I did not choose the funeral ser- trenches and everyday infl uences. Th e New York State vice industry, it chose me. I know this same dynamic has Funeral Director Association once had a motto for the occurred with many funeral directors. Early in my career, year that was “Together We Are Something.” Together, I realized my destiny was not to stay as a practitioner but let us make this the best column ever. was instead in the areas of education and research in the profession. FUNERAL HOME & As a funeral service educator in both a university mor- tuary science program and then as CEO of a continuing CEMETERY NEWS education organization, it was necessary to be fl uent in the many broad areas of the profession. Now, as I am a PO Box 5159 member in good standing of the AARP, I am dedicating my energy in two areas I believe need attention, not only Youngstown, OH 44514 in the funeral service, also in most businesses and profes- sions. A catch phrase you see in most business articles and Dr. Ralph L. Klicker has been involved in the funeral service since Fax 1-800-321-9040 seminars is “there is a crisis in leadership in today’s busi- he was a high school student. He has been a funeral director, em- ness world. Th ere are many good but few great leaders.” balmer, training director, educator, and speaker. He has authored [email protected] four of the text books used by funeral service students, as well as Along with a crisis in leadership, I have discovered a cri- twelve home study and online continuing education courses. His sis in the quality of our personal and professional lives. latest books are Leadership According To St. Peter, Don’t Wait Until www.nomispublications.com Th rough my personal and executive coaching, I have found You Are Six Feet Under: It’s too late to change your life when you hear dirt being thrown on your casket, and Grief coaching. Ralph many professionals within and outside of the funeral ser- can be contacted by email at [email protected] or at vice who are simply not happy, fulfi lled or are frustrated 800-238-5187. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A31

Page A32 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 THE FAN MAN, INC. John Mannion Educational bankersadvertising.com/thefanman 1-800-671-8280 Cell: 803-417-2940 NNEWSEWSCONTINUED [email protected] Fans Calendars Urns Register Books Dresses Fine Mortuary College Announces Dean’s List for Advertising Specialties Fall 2011 Term “WHATEVER YOU NEED” NORWOOD,MA— Fine Mortuary College, LLC is a Part-time students who earned honors were: Tabitha private two year college that is proud to announce the Branchaud, James Burtt, Jonathan Cain, Larissa dean’s list for the Fall 2011 term. Christiansen, Eric Fay, Nathan Fetterhoff, Courtney Full time student, Christen Bergeson earned high Gird, Stephanie Grinvaslsky, Lauren Ladd, Lee-Ann honors. Part-time students earning high honors were: Laorenza, Lee Lavoie, Diane Leitao, Carolyn Lewis, Tara McCarron, Christopher Todd and Juliann Zin- Alexandra Manasas, Michele Marani, Erik Mattson, sner. Sarah Miller, Heather Reiter, Yesenia Torres, Mer- Two full time students received the academic level of cedes Valdez, Brian Veras, Arden Wallace and Kim- honors award, Kenneth Kirkland and Michael Perez. berly Wallace.

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© Custom Air Trays Page A34 FUNERALEducational HOME & CEMETERY NEWS Section A JANUARY 2012 SALES • SERVICE • REPAIRS • SUPPLIES JOHN RAGGETT Vice President NNEWSEWSCONTINUED P.O. Box 4087 • 9828 Arlee Avenue Santa Fe Springs, CA 90670 Offi ce: (562) 222-BURN (800) 396-2254 • Fax: (562) 222-2880 Epsilon’s National Osiris to Hold Education Sessions Cell: (562) 755-1244 [email protected] www.americancrematory.com at Malcolm X College “SERVICE IS EVERYTHING” ™ CHICAGO,IL— Epsilon Nu Delta Mortuary Fraterni- ty will hold continuing education sessions at Malcolm X College during the fraternity’s National 70th Osiris STYLISH MATCHING TIES in Chicago. “Epsilon was very thrilled that Malcolm FOR PROFESSIONALS X College and director Karen Scott were so accom- ANY SIZE GROUP OR ORGANIZATION modating for our education sessions,” stated national education chair, Shun Newbern, CFSP. “One goal of Epsilon is to reach out to the mortuary science pro- www. tiesforyou.com grams and their students, building sustainable bridges that will benefit the future of the profession.” Phone: 877-770-TIES (8437) The continuing education sessions will be held Mon- Fax: 276-466-3474 day, March 26, 2012 on the campus of Malcolm X E-mail: [email protected] at 10am to 2pm and will be open to non-member li- Mark E. Fisher Christie K. Winn censees and students from surrounding programs. The speakers for this winter session will be Mark E. Fish- er, CFSP of M. E. Fisher Funeral Home in Newport News, VA and Christie K. Winn of Winn Funeral Home and Sunset Concepts in Muskogee, OK. Mark will speak on “The Above Average Embalmer” and how the skilled or novice can take passion and excel through confidence, competence and character. Mark will also share various embalming techniques to put into use. Christie will address “Re-Evaluating Our Pro- fession and the Future of Embalming” through three concepts. The areas include maintaining solidarity and commitment, creating wealth for the generations, and creating longevity within your business. The Academy of Professional Funeral Service Prac- tice, Illinois, Indiana and Wisconsin Boards have ap- proved the sessions for two CEU for licensees. To ob- tain an updated list of CE approved states, detailed brochure and registration form please contact the ed- ucation chair, Shun Newbern at shunnewbern@aol. com.

PIMS Student Senate elects Offi cers

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th AAMI Holds 194 Commencement Continued fr om Page A30 CREMATION Now Mu Sigma Alpha Honors Summer 2011 Honors CONTAINERS Available Mu Sigma Alpha is a scholastic honor society with member- AAMI is also pleased to recognize the following students for Proportionally Sized Cremation Containers for Miscarried, ship granted to the top ten percent of the graduating class. Th e their academic success in the summer 2011 Semester. Sekou Stillborn and Newborn Babies following students from the online program were inducted Johnson of Grenada, WI; Michael Kovach, of Oxford, CT; Available in 10”, 20”, 30” • Flannel Lined into Mu Sigma Alpha: Matthew Scamardella, Joanna Brief, Maria Oquendo, of Riverdale, NY; Alva Stuart, of Barbados White Cardboard • Also Appropriate for Viewing Valerie Palumbo, Keith Mattei, Larissa Cruz and William Se- and Joseph Velez of Staten Island, NY were named to the presi- As low as $1800 nik. Th ose in the campus program inducted into Mu Sigma dent’s list, by maintaining a grade point average of 3.80 to 4.0. 321 S. 15th St. • Escanaba, MI 49829 • (906) 786-2609 Alpha were Peter Kucera, Ralph Faiella, Matthew Hazzard and Donna Bustamente of Cedar Grove, NJ; Eunjeong Park of www.baymemorialsbabycaskets.com Laura Mann. NY; Cherice Phillips and Matthew Stein of Hoboken, NJ Zerbel’s Th e Dr. John McAllister Award for academic excellence was were named to the dean’s list by maintaining a semester grade Bay Memorials awarded to Matthew Scamardella and Joanna Brief, both in the point average of 3.50 to 3.79. online program. Th e Faculty Award was given to Peter Kucera of the campus program. Th e Stellato Funeral Home Scholar- ship Awards went to Matthew Scamardella and Joanna Brief. Th e William F. Flooks, Sr. Memorial Award for excellence in embalming was awarded to Justin Megaro of the online pro- gram and Ralph Faiella of the campus program and the Mi- chael R. Rosenberg Memorial Award for excellence in embalm- the preparation room specialists ing was awarded to Elizabeth Sanchez of the campus program and Yrcania Castillo of the online program. Th e Buddy Wolfe Award for profi ciency in embalming was awarded to Jamie Mc-

Intosh of the online program. Th e Th omas M. Quinn Memo- rial Award which is given to the graduate, who in the judgment Design of his or her fellow students has contributed the most to the welfare of the class, was presented to Amy Cunningham and Products James Pescitelli. Th e New York State Funeral Directors Asso- ciation Award of Merit for the graduate who in the judgment Ventilation of his or her fellow students best typifi es the highest ideals of in Specializing the funeral service profession, was awarded to Matthew Pinto and Ralph Faiella, both of the campus program. Th e Board of Trustees Award was given to Valerie Palumbo of the on- Call today for a free brochure. line program. Th e Student Academic Achievement Awards 877.832.6898 were presented to Bernadette Reed and Anamaria Ford both of the campus program. Th e Th omas J. Pontone, Sr. Memo- rial Award was won by Steven Duca of the campus program duncanstuarttodd.com [email protected] and Th e Sprung Monument Award of Merit was presented to Keith Mattei of the online program.

Page A36Educational FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012 NNEWSEWSCONTINUED PIMS Students Support Children’s Grief Awareness Day

PITTSBURGH,PA— Stu- dents from the Pitts- burgh Institute of Mor- tuary Science (PIMS) were proud supporters of the Children’s Grief Awareness Day that was celebrated November 17. The entire student body, staff, and faculty wore blue that day in recogni- tion of this special event. Children’s Grief Aware- ness Day is celebrated an- nually to support children who have experienced the death of someone they love. PIMS was happy to support this event as they gathered in the school lobby proudly wearing blue. In other PIMS news, Spencer Jones, of Ve- rona, PA, presently in the associate degree pro- gram, was awarded the Fred Donatelli Scholar- ship after writing a paper don’t leave on: “Marketing Crema- tion in the New Millen- nium.” Fred Donatelli, owner of Pittsburgh Cre- mation Services and F. Donatelli Memorials, es- uncle harry tablished the scholarship for a student from PIMS who wishes to continue their education and earn the Associate in Special- stuck in spain. ized Business degree in Funeral Service Manage- ment. Congratulations to Spencer and many thanks to Fred Donatelli for his continued interest in fu- neral service education.

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Call for a FREE color catalog featuring our entire Urn Selection. (L to R) Anthony Fleege SIU Program Director, Matt Smith and April Kesterson, Student. CARBONDALE,IL— The Southern Illinois Univer- sity of Mortuary Science It’s tough enough being a memorialization supplier without having to go it alone. As an in conjunction with the Il- IMSA member, you’re joining forces, sharing insights and pooling resources with some linois Funeral Directors As- of the industry’s most successful players. IMSA members enjoy the benefits of sociation hosted a full day best-negotiated booth pricing at the major trade shows. There’s access to of continuing education seminars with Matt Smith superior educational, marketing and networking opportunities plus free expert of mor-bid.com present- consultation in marketing and other aspects of your business. And there’s the ing. Th e day began with a prestige of belonging to the industry’s premier supplier association. With Keynote presentation fol- special introductory rates, there’s no reason not to join IMSA now. Find us lowed by a catered lunch under the lake front pa- at www.IMSA-online.com. vilion and then continued back inside for a hands-on embalming class focusing on advanced techniques for closing the mouth, set- ting features, and creating the smile. Other embalm- ing techniques showed em- balmers how to become more effi cient in the prep room. “The most impor- tant part of the visitation is the mouth, because that is the most important feature of the face,” said Smith. For more information on the advanced training received at SIU Mortuary Depart- ment call 618- 453-7214. For more information on Matt’s technical program please call 866-774-4746 or visit www.mor-bid.com.

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FUNERAL HOME & CEMETERY NEWS

PO Box 5159 Youngstown, OH 44514

Fax 1-800-321-9040 NO MEMORIALIZATION SUPPLIER SHOULD [email protected] FEEL ALONE WHEN WE’RE HERE. www.nomispublications.com Page A38 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012  Death Notices  Send obituary information to Funeral Home & Cemetery News, PO Box 5159, Youngstown, OH 44514 • Fax (800) 321-9040 • E-mail [email protected]

MILBERN “BILL”KINARD BATES of Vero Beach, FL died MICHAEL G. VINCENT of Laconia, NH died November November 25, 2011 at the age of 72. Bates founded Life 16, 2011 at the age of 57. He owned and operated Simo- Appreciation Training in 1974. Th e LAT seminars in- neau and Son Funeral Home for many years until retir- volved 2 days of intensive ing in 1997. He previously worked with Tom Eaton at training in a funeral arrange- the Fletcher Funeral Home before moving to Laconia. ment system that allows the He was a graduate of Simmons School of Embalming and arranger to bond with the Mortuary Science in Syracuse. family and discover ways in which a funeral may be personalized as a deeply ROBERT S. LEWIS of Mem- meaningful tribute to the phis, TN died November decedent’s life, while ensur- 21, 2011 at the age of 92. ing that the funeral service He was the owner and op- provides the family with a erator of R.S. Lewis and Sons Funeral Home which ceremony that fulfi ls their individual needs. Bates an- was started by his father nounced his retirement from nearly 90 years ago. A LATS this past summer. graduate of Worsham Col- lege of Mortuary Science, Mr. Lewis was co-funeral director at Dr. Martin Lu- ther King’s Services in At- lanta, GA.

KENNETH W. MERLE of Brocton, NY died November 27, 2011 at the age of 68. He was the owner and operator of the Morse Funeral Home since 1968. He was a for- mer coroner for Chautauqua County from January 1979 through 1981and was a member of the National Funeral Directors Association.

Available FREDERICK JULIUS TIPS, JR., of San Antonio, TX died December 3, 2011 at the age of 88. He was a third generation funeral director and owner, along with his Monthly at... brother, Will Chambers Tips, at Mission Park Fu- neral Chapels and Cemeteries, founded in 1907. This firm offered the first-in- the-nation funeral home and cemetery combina- tion. He pioneered the custom fabrication of the six-door limousine and designed the first hydrau- DAVID W. RUZICH of Whiting, IN died October 31, 2011 TYRONE C. DURHAM of lic cemetery carts. He was at the age of 58. He owned his fi rst funeral home,Kosier- Philadelphia, PA died No- elected as president of Ruzich Funeral Home in 1975. He later opened Ruzich vember 2, 2011 at the age the Texas Cemeteries As- Funeral Home in Whiting and South Chicago along with of 59. He was a licensed sociation, Southern Unit- Brown Funeral Home; Edgar Funeral Home in Oak ed States Cemeteries Asso- Lawn; Sheldon-Goglen Funeral Home in Chicago; Ow- funeral director, working for Julian V. Hawkins Fu- ciation, and the National ens-Ruzich Funeral Home in Whiting and LaHayne Fu- Association of Cemeteries. neral Home in Hammond. He was a former Lake County neral Home in West Phila- deputy coroner and was a graduate of the Indiana College delphia. He graduated from of Mortuary Science. the McAllister School of Em- balming in 1994. RAYMOND DOUGLAS “DOUG” ROBBINS of Benton Harbor, MI died October 22, 2011 at the age of 57. JOHN L. SHOWALTER of He served under the apprenticeship of his father, Ray- Connersville, IN died De- mond A. Robbins, at the Robbins Brothers Funeral WILLIAM “BILL” HAGEMAN JR., cember 5, 2011 at the age of Denver, CO died Home, which has been in business for 79 years. He of 70. He served as presi- October 12, 2011 at the age of 72. He established was the director and owner of the firm until his death. dent of Showalter Black- Hageman’s Mortuary Transport Service in 1987. In 1980, he graduated from the Mid West College of well Long Funeral Cha- He was a member of the Colorado Funeral Directors Mortuary Science in Indianapolis. pels in Connersville, IN, Association. Liberty, IN and College Corner, OH. He served ROBERT THOMAS OWEN SR., of Jarratt, VA died No- as district director of the KENNETH D. MORRI- vember 4, 2011 at the age of 76. He was a second gen- Indiana Funeral Directors SON JR., of Ivoryton, CT eration funeral director and owner of Owen Funeral Association. He graduated died December 5, 2011 Home, which his father and uncle started in 1938. from the Indiana College of at the age of 83. He was He moved the firm from a converted home into a new Mortuary Science in 1963. a long time funeral direc- building, built for the purpose of being a funeral home. tor at Munson Funeral He attended Virginia Tech for two years. Home in Woodbury for JOHN R. MINNOCCI of Clarksburg, WV died November many years, also at Rob- 15, 2011 at the age of 74. He was a licensed funeral di- inson and Wright Funeral If you have an Obituary you rector and embalmer assistant, working at several funer- Home from 1967 to 1974. al homes over 59 years including Lynch-Stacey Funeral would like to see listed here, Home and Dorsey Funeral Home in Shinnston, Bartolo Funeral Home in Clarksburg and at Davis Funeral Home send to: in Clarksburg most recently for the past 12 years. He was a DONALD J. BIERSCHWALE of San Antonio, TX died Novem- member of the West Virginia Funeral Directors Association. ber 6, 2011 at the age of 78. He was a licensed funeral direc- FUNERAL HOME & CEMETERY tor and embalmer for over fi fty years. He initiated vefi funeral homes in San Antonio, including Brookhill Center Home, WILLIAM N. SNYDER JR., of North Huntingdon, PA died Dellcrest Funeral Home, Oak Hills Funeral Home and NEWS December 3, 2011 at the age of 87. He was a 62 year fu- Palm Heights Funeral Home. He was a partner in the Tri PO Box 5159, Youngstown, OH 44514 neral director, owner and operator of William Snyder Fu- City Funeral Home in Jourdanton. He established the fi rst Fax 1-800-321-9040 neral Home. He graduated from the Pittsburgh Institute emergency medical and limo service in San Antonio. He was E-mail [email protected] of Mortuary Science in 1949. a graduate of the Commonwealth College of Mortuary Science. JANUARY 2012 FUNERAL HOME & CEMETERY NEWS Section A Page A39

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Dental Implants Orthopedic Implants Pacemakers and Fillings Remaining Post- Cremation Page A40 FUNERAL HOME & CEMETERY NEWS Section A JANUARY 2012

research, Gober will evaluate the three sources of KEYNOTE PRESENTATIONS ceremony content—the family, the funeral director Robert Cialdini, Influence: Breaking Down and the clergy—and delve into how we can make the Barriers to ‘Yes’ substantive improvements to each to create more Robert Cialdini, author of Influence: memorable events. Science & Practice, will identify six universal principles of persuasion that It’s Time to Redefine Our ‘Basic Services’ move people toward “yes.” You’ll learn Karl E. Jennings, Owner and CEO, Borek Jennings how to break through emotional barriers Funeral Homes, Hamburg, Howell, Manchester to reach both the minds and hearts of and Brooklyn, Michigan your customers, your prospects, your staff and What exactly is the service we provide, your community. Cialdini is author of The New and how do we communicate the value York Times best-seller “Influence: the Psychology of that service to families? According to of Persuasion.” His clients include such Jennings, funeral service has come to organizations as Google, Microsoft, Cisco Systems be treated as a retail transaction, which and Coca Cola. has not served the profession well. It is time, he says, to place the focus back Libby Gill, You (and Your Staff) Un-Stuck on helping families deal with their grief. Eventually, every individual or In this session, he’ll examine the acute loss organization gets stuck. This period—the three to 10 days following the death— “stuckness” manifests as a lack of and the seven phases families must complete agility or an unwillingness to innovate or during that crucial time to be able to begin the take risks. If your company ignores this necessary trajectory toward healing. Next, he’ll stuckness, it runs the risk of mediocrity discuss the role of the funeral and the funeral becoming the new normal. Gill will show you how director in making that happen. to clarify a bold vision for success, simplify the most direct route to get there and execute a plan 3 Keys to a Successful Aftercare Program 2012 Annual against measurable milestones. Gill was the PR/ Regina Nassif, Senior Consultant, Cedar branding strategist behind the launch of The Dr. Memorial, Cedar Rapids, Iowa Convention & Phil Show. She has shared her success strategies Do you know the three most on the Today Show, CNN, NPR, and in Business important components of an effective Exposition Week, Time Magazine, The New York Times and aftercare program? In this session, The Wall Street Journal. Nassif will share how you can provide March 19-22, 2012 excellent service and capture solid Stephen Shapiro, Speed Ideating sales opportunities by focusing on the Mandalay Bay Resort & Casino An innovative organization is built on three W’s: Las Vegas, NV new ideas—good new ideas. Bad ideas, s Who you hire or even “OK” ideas, if they are not as s What you present good as your competitors’ ideas, aren’t s When you schedule the aftercare worth much. So how do you make sure appointment you and your staff come up with good Your aftercare program is the final face and ideas, and how do you recognize a good kind gesture from your cemetery or funeral home idea when you see one? Shapiro will guide you to the family you have served. Make it a good one. through “Speed Ideating,” a hands-on, rapid-fire creativity session where you’ll gain insights into Options for Municipal Cemeteries: problem statement development, techniques A Case Study for generating breakthrough ideas and tools for Rachel Fox, Cemetery Program Manager, Metro enhancing team creativity. Shapiro’s work has Regional Government, Portland, Oregon, and been featured in Newsweek, Investor’s Business Doug Flin, Principal/Owner, Cemetery Planning Daily, Entrepreneur Magazine, O Magazine, The Resource Alliance (CPRA), Denver, Colorado s More than 450 exhibit Wall Street Journal and The New York Times. His Throughout North America, municipal booths clients include Staples, GE, NASA, Johnson & cemeteries struggle to maintain viable Johnson, the U.S. Air Force, Fidelity Investments, operations while planning for the s 50+ educational sessions on Nestlé and Bristol-Myers Squibb. future. Many of them face dwindling topics that most affect your inventories, insufficient perpetual care business funds and deteriorating infrastructure. BREAKOUT SESSIONS Meanwhile, cremation rates continue to s 3rd Annual Pet Loss Marketing to (the New) Boomer rise and 84 million aging Baby Boomers Professionals Alliance Larry Merington, Vice President of Strategic are changing the remembrance Conference Market Development, Stewart Enterprises Inc. experience. Boomers: You’ve heard it all, right? Find out what one high-density s Jewish Funeral Directors Wrong. Turns out, much of what we urban planning agency is doing to Association meetings thought we knew about the Baby ensure that its cemeteries remain sustainable and International Memorialization Boomer generation has shifted in the provide the options today’s emerging customers s past few years. The recent economic want. Fox and Flin will share their firsthand Supply Association meetings downturn has had an effect on the experiences with: s Networking luncheons, psyche of this consumer segment, and the “rules” s creative cremation options for marketing to them have changed. s accelerating contributions to a newly receptions and dinners Join Merington as he shares extensive new established perpetual care fund s Earn continuing education research on why and how today’s Baby Boomer s preparing for the aging Baby Boomer credit makes purchasing decisions and what this population means for your cemetery or funeral home’s s high-density urban planning for cemeteries s Free food & drinks in the marketing efforts. s managing the closure of two cemeteries that Expo hall are at capacity Content Is King s 2011 Keeping It Personal Doug Gober, Industry Liaison and Senior Loan Awards presentation Officer, Live Oak Bank, Wilmington, North Carolina The full Convention program includes more One of the biggest opportunities than 50 educational sessions and an Expo s Hotel room block expected in our business is what happens with 450+ booths. For complete program to sell out quickly with a between “Dearly beloved” and “Please information and to register, visit room rate of $199 per night exit through the doors to your left.” www.iccfaconvention.com. Historically, that has been something Our hotel room block at the Mandalay Bay we’ve outsourced to people we don’t is expected to sell out quickly. Reserve your choose, don’t control and in many cases don’t room now. Call 1.877.632.9001 and use even know. code “SCBM12” to receive the discounted How can we take control of this crucial rate of $199 per night. Note: This rate includes the Mandalay Bay’s daily resort fee. For more information, visit: opportunity and make a real difference, both for families and for our businesses? In this all-new Rates found on the hotel’s website do not iccfaconvention.com presentation based on six months of intensive include this fee.