Roman’s Pizza Disclosure Document Roman’s Pizza (Pretoria) (Pty) Ltd Registration No.: 2019/449854/07 Disclosure Document Once you have carefully read through this document, please complete the pre-application form in detail and submit with the required documentation to Head Office. Ima ges ma y di ffer f rom a ctual products. Head Office: T: (012) 653-8243 E: [email protected] romanspizza.co.za Copyright © Roman’s Pizza (Pretoria) (Pty) Ltd Version 2.6 (June 2021) 1 Roman’s Pizza Disclosure Document A. HOW WE STARTED It all started in 1993 when the current owner, Mr. A. Nicolakakis, a restaurateur by trade decided to purchase a flagging pizza restaurant, with the intention of turning it around using his extensive knowledge and expertise. After operating the store for a year, he realised the product the store was selling was ridiculously over priced and therefore the store would continue to suffer financially, unless some changes were made. Instead of changing the prices, he decided to rather keep the same prices, but give two pizzas for the price of one. That is when Little Caesar’s came into being. As public knowledge of this fantastic, very competitively priced product grew, consumer demand lead to the opening of Little Caesar’s in other locations in Pretoria as well as surrounding areas. Then, unfortunately, legalities arose with the registration of the company name, which favourably lead to the “birth” of Roman’s Pizza in 2002. Since then the company has gone from strength to strength due to the franchisor’s hands-on approach. Our goal today remains the same, and that is to offer the best value for money in the industry. Many have attempted to imitate our concept, but as yet, none have succeeded. Today, Roman’s Pizza has some of the busiest pizzerias in the country with some stores selling up to (and even at times in excess of) 2,000 pizzas per night. We aim to offer consumers throughout the country a more affordable meal, but also provide the franchisee with a substantial return on their capital. B. OUR PLEDGE At Roman’s Pizza we strive to provide the best quality meals at the best value for money. As founders of the 2 pizzas for 1 low price we have set an industry benchmark in terms of value for money. We offer the consumer a choice of either pan base (thick base), or traditional base (thin base) pizza. Pizza is our major line at the moment and constitutes up to 80% of our total sales at some stores. We have a combination of restaurants/take-aways as well as take-aways only, in the group. Our current focus is on setting up take-aways only, as they are far easier to manage from a franchisee point of view, and control from a franchisor point of view. C. OPERATIONAL ASPECTS All our franchised stores are owner operated. We do not believe in selling stores as investments, as they are generally not operated according to the standards required by head office. Franchisees and all other staff members undergo training at a corporate store for a period of 4 to 6 weeks. Roman’s Pizza employees are trained to provide friendly and efficient service. Our employees are the heart of our business, so we strive to provide a fun, friendly working environment. To ensure that we continue to grow and prosper, harmony needs to be maintained throughout the group. D. PROFILE OF THE IDEAL FRANCHISEE A Roman’s Pizza franchisee must possess the following attributes: • Passion for the industry and his business as well as be involved in all aspects • Willing to work long hours • Exceptional communication skills • Willing to learn • Able to motivate his employees • Adhere to Roman’s Pizza’s operating standards • Have a minimum of R1 300 000-00 in unencumbered cash • Always operate with the brand’s best interests in mind E. SITE DETAILS Copyright © Roman’s Pizza (Pretoria) (Pty) Ltd Version 2.6 (June 2021) 2 Roman’s Pizza Disclosure Document E. SITE DETAILS All sites are analysed by head office and must conform to our criteria. Head office also plays it’s hand in determining the viability of lease agreements for prospective sites. We always try to ensure that a Roman’s Pizza franchise is opened in the best site possible with a suitable lease agreement. As they say in this industry, there are three very important factors to ensure a restaurant’s success: location, location and location. We know that other factors also come into play; however the right site will make a significant difference in a franchisee’s success. We are not in the habit of closing stores and will therefore always take the option to relocate poor performers. F. LAYOUT OF THE STORES Roman’s Pizza believes that high quality operations require the best equipment. All our stores are fitted with ovens, dough mixers and dough rollers imported from abroad. Due to the volumes of pizzas served, we work on a conveyor belt oven system. Roman’s Pizza is the only pizza group that has 3 ovens operating simultaneously in a large amount of our stores. G. FRANCHISE AGREEMENT The franchise agreement is the legal document that dictates the legal, commercial and operational relationship between the franchisor and the franchisee. Roman’s Pizza urges all prospective franchisees to seek legal advice before signing the agreement. H. SALIENT FEATURES • Management fee : Roman’s Pizza’s management fee is 4% of monthly turnover, calculated excluding VAT. • Advertising fee : Roman’s Pizza’s advertising fee is 4% of monthly turnover, calculated excluding VAT. • Territorial rights : Roman’s Pizza gives the franchisee exclusivity in respect of the premises. • Trade Marks : A franchisee has the right to the use of our trademarks in all aspects in accordance with the franchise agreement. • Termination : The franchise agreement states the specific terms and conditions with regards to the termination of the franchise agreement. I. OBLIGATIONS OF THE FRANCHISOR Our obligations to our franchisees include providing: • the franchisee with adequate training for the staff and management of the franchise. • the franchisee with a recipe and operations manual, and instruction in the use thereof. • the franchisee with the best quality products at the best available prices from our distribution. • assistance with regard to site selection, equipment and store layout. • marketing on behalf of the franchisee. • any additional assistance further required by the franchisee regarding the store. • the franchisee with the latest developments in the industry. J. TRADEMARK Copyright © Roman’s Pizza (Pretoria) (Pty) Ltd Version 2.6 (June 2021) 3 Roman’s Pizza Disclosure Document J. TRADEMARK The franchise agreement states that the franchisee is entitled to use the trade name, trade marks, logos, signage, intellectual property rights and advertising material in accordance with the terms and conditions therein. Roman’s Pizza authorises and requires the franchisee to use the trade mark and other intellectual property rights, as directed and in accordance with the standard instructions in relation to the business. The company warrants the non-exclusive right of the franchisee to use the trademark. However, all/any use of the trade mark must be approved by franchisor in writing. Should the franchisee use the trade mark without authorization from the franchisor, corrective measures will be taken. Trademark includes: 1. The Trade Name 2. The slogan 3. The logo L. AUDITOR STATEMENT Copyright © Roman’s Pizza (Pretoria) (Pty) Ltd Version 2.6 (June 2021) 4 Roman’s Pizza Disclosure Document K. KEY FRANCHISE DETAILS 1. LEGAL ENTITY Roman’s Pizza (Pretoria) (Pty) Ltd Registration No.: 2019/449854/07 Registered Address: 7 Bavaria Road Louwlardia X10 Centurion 0157 Postal address: P.O. Box 11628 Hatfield 0028 T: (012) 653-8243 2. HEAD OFFICE: Physical address: 7 Bavaria Road Louwlardia X10 Centurion 0157 T: (012) 653-8243 W: romanspizza.co.za E: [email protected] Postal address: P.O. Box 11628 Hatfield 0028 All prospective franchisees are encouraged to contact the owners or visit any of the existing franchisees with regards to the viability of the franchise as a whole. Copyright © Roman’s Pizza (Pretoria) (Pty) Ltd Version 2.6 (June 2021) 5 2.3. ORDER ONLINE SIGN000 000 0000 SIZE: DEPENDANT ON STORE ALLOWANCE COLOURS: C 30 8 90 100 0 0 M 4 1 5 70 0 100 Roman’s Pizza Disclosure Document Y 0 0 5 0 0 103. 0 BRANCHES: COMPANY OWNED STORES: Main Sign (6000mm x 655mmmm) K 31 13 0 10 0 0GAUTENG: • Atteridgeville (T/A only) • Gandhi Square (T/A only) T: (012) 373-6780 T: (011) 492-0047 / 1370 E: [email protected] E: [email protected] A: Shop C10, Attlyn Shopping Centre A: Renaissance Centre, Suite S04 420 Khoza St 16-20 New St South Atteridgeville, Pretoria Marshalltown, Johannesburg • Bronkhorstspruit (T/A only) • Hatfield (Restaurant and T/A) T: (013) 932-3521 T: (012) 362-5865 / 5872/3 E: [email protected] E: [email protected] A: Shop 10, Roxy’s Village A: 1137 Burnett St Cnr: Church & Joubert St Hatfield, Pretoria DELIVERY NOW Bronkhorstspruit • Jabulani Mall (T/A only) • Brooklyn (T/A only) T: (011) 930-3300 / 4885 T: (012) 346-8034 E: [email protected] AVAILABLE E: [email protected] A: Shop 104, Jabulani Mall TM A: 273 Middel St Cnr: Koma & Bolani Rds Newubereats.com Muckleneuck mrdfood.com Jabulani, Soweto Brooklyn, Pretoria • Krugersdorp (T/A only) • Croydon (T/A only) T: (011) 665-3017 T: (011) 974-0002 / 8864 E: [email protected] E: [email protected] A: President Square Shopping Centre A: Croydon Plaza 50 Pretoria St Cnr: Brabazon Ave & Die Agora