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Sony DADC Will Announce Production Technology Initiative For e*newsMagazine for the Media Manufacturing Industry S&C.news p2 Expo.news p6 Association.news p8 Industry.news p9 February 15, 2007 www.media-tech.net Industry News Sony DADC Will Announce Apple's Jobs attacks 'no benefit' DRM Production Technology Initiative Apples’ Steve Jobs has called for an end to copy protection/DRM for for Blu-ray Disc Dual Layer at downloadable music. Apple led the music market into legitimate MEDIA-TECH in Barcelona online music delivery, with it iPod/iTunes Sony DADC today announced that it will start content owners beyond anything ever experienced, the offering, which needed secure DRM to be an initiative for a production technology alli- format also offers room for additional extras. There is acceptable to the music companies. ance for Blu-ray Disc dual layer . no need to pack additional discs to store these bonus However with the iPod sales dropping as materials, thereby eliminating costs and simplifying the more end-users opt for MP3 capable cell- Detailed information will be presented at the European end user‘s entertainment experience. Depending on the phones, iTunes is in danger of loosing MEDIA-TECH Showcase & Conference 2007 in Barcelona, encoding method, there is room for more than five hours its attraction. Jobs says that licensing its Spain, at the Congress Center of Hotel Rey Juan Carlos I. of the highest high-definition quality video. FairPlay DRM to 3rd party manufacturing The presentation will start at March 6, 2007, at 5.30 pm would almost certainly mean that hackers in Room „Sala F“ and will introduce the partners of the would be able to get into the technology coming production technology alliance. Sony DADC will and break it. So he offers a scenario of all also present its latest Blu-ray roadshow. Due to the huge capacity of up to 50GB, the Blu-ray Disc dual layer format allows for more than just a movie to be stored in the absolute best high-definition quality. Taking Industry News Moser Baer buys Philips R&D subsidiary downloadble files being DRM-free. Moser Baer has acquired OM&T, an optical tech- last July to acquire future technologies in the US and “Imagine a world where every online store nology R&D subsidiary of Philips, in a move to Europe. It will use a mix of equity and debt to pay for sells DRM-free music encoded in open build up its R&D capabilities. this purchase licensable formats. In such a world, any OM&T employs approximately 50 people in Eindhoven player can play music purchased from any The deal, for an undisclosed sum, brings Moser Baer and had turnover in 2006 of approximately E10 million. store, and any store can sell music which is Blu-ray production know-how, patents and a 6 million The transfer of ownership to Moser Baer is effectuated playable on all players,” he says. Pointing disc capacity plant in Europe, which is the only company retroactively from January 1, 2007 out that 90% of music is sold on DRM-free outside of Japan to manufacture Blu-ray discs. The move does not bode well for those expecting Philips CDs he questions the need for DRM on OM&T (Optical Media & Technology) will also bring pure to prioritize optical disc development in the future. music files. What benefits do they get from R&D in the photo voltaic business, which is another of The company's official view is that this transaction selling the remaining small percentage of Moser Baer’s recent areas of diversification.. "represents another step Philips is taking to focus on their music encumbered with a DRM sys- The company says that the purchase would be routed its Healthcare, Lifestyle and Technology activities sup- tem? There appear to be none.” through its overseas subsidiary, which was set up ported by the strength of the company’s brand. " [ e*news – Magazine for the Media Manufacturing Industry ] p1 S&C.news p2 e*news Sony Pictures to Keynote Conference The MEDIA-TECH Association is sentation, Calkins will take a look at the future of Warner Bros. proud to announce that John Calkins, digital media and the prospects of emerging opti- Entertainment. Senior Vice President Corporate cal formats and digital ways of distribution. In that role, Development of Sony Pictures At SPE, John Calkins is responsible for the manage- he was a key Entertainment (SPE), has agreed to ment of the studio‘s corporate development initia- player in the keynote the MEDIA-TECH Conference tives in all of its entertainment divisions. Before creation of in March in Barcelona. joining SPE, Calkins was president of Lieberfarb & Movielink, the Associates, where he oversaw operations, evalu- f i v e - s t u d i o He will address the international media ated acquisitions and led the business develop- joint venture manufacturing professionals of the MEDIA- ment efforts related to the firm‘s broadband video to distribute TECH industry on the first conference day, initiatives. Before Lieberfarb, Calkins was senior movies on the March 6 at 10:15 am in Sala F. In his pre- vp corporate business development and strategy at Internet. Conference News Conference News Save time and trouble: Conference Speaker Update pre-register now! In addition to John Calkins of Sony Pictures, of video content and will assess the extent to The MEDIA-TECH Association the already impressive list of speakers at the which they will cannibalise the DVD market. How asks all visitors and exhibitors to MEDIA-TECH Conference has again grown. packaged media fare in advanced communication pre-register now for the event in network countries like Japan and Korea, which Barcelona. Conference Director Prof. Masud Mansuripur of Europe aims to emulate, will be examined as well. the University of Arizona will come to Barcelona Renaud’s presentation will kick of day 2 of the Bryan Ekus, Managing Director of for an opening speech, exploring the “Roadmap for Conference on March 7 at 9.45 am. the Association, says: “From ex- Storage Technology”. Also on the second conference day, a panel of se- perience we know that the regis- Jean-Luc Renaud nior management representatives from machinery tration counters, especially on the (pictured), a Board manufacturers within the MEDIA-TECH Association first day, are always very busy. Member of the DVD will discuss “Open Questions in High-Def“. Sylvia So in order to not have to stand in Association, will Hitzel (Singulus Technologies), Martin Brown (M2) line longer than necessary and to be try to answer and Dr. Hans Ebinger (Oerlikon Balzers Coatings/ make sure not to miss any of the the heretical ques- Systems) will tackle questions from moderator presentation while having to queue, tion “Are the days Paddy Bake, Editor of One To One magazine. I advise everyone who is coming to of packaged media The topic of their discussion shall be the current Barcelona to pre-register now at really numbered?”. status in the development of machinery for third our website at www.media-tech. In his idiosyncratic generation optical formats and especially open net/index.php=?212! And remember: way, Renaud will questions surrounding technical aspects of e.g. all pre-registered attendees receive explore the current Dual Layer BD, Triple Layer HD DVD or copy pro- free admission to all MEDIA-TECH status of technologies competing for the delivery tection. Showcase & Conference sessions, exhibits and of the course the clas- sic networking party on the first day Conference News of the event! Furthermore, registra- tion includes free access to the Inspecting Blu-ray Disc presentations by Sony on March 6 In his presentation titled “Proven Inspection measurement system solutions from Dr. Schenk. and also the conference sessions and Measurement Systems for Reliable BD Based on this competent of our Associations's partner, the Production”, Michael Dobler of Dr. Schenk knowledge and expe- IDDA, which talk place during the will introduce the company’s inspection and rience, the presentation afternoon of the first event day.” measurement systems for BD production in will highlight the spe- Pre-registered attendees may pick a Training Session on March 7. cial requirements of BD up their badges at the registra- production that demand tion counters outside the exhibition Blu-ray Discs are on their way. The much tighter particular attention. The hall. Registration opens one hour specifications of BD, compared to DVD, demand field-tested solutions before the start of the conference. new and dedicated inspection and test solutions from Dr. Schenk will be Exhibitors may pick up their badges to provide realistic feedback on the actual pro- clearly presented and already during set-up on March 5, duction state. Of today’s worldwide BD production illustrated by numerous starting at 1 pm. sites many apply inline and offline inspection and examples. [ e*news – Magazine for the Media Manufacturing Industry ] p2 S&C.news p3 e*news Conference News Conference News IDDA Conference to MEDIA-TECH Conference Program (as of February 15, 2007) feature Sonic Solutions Day 1 / March 6 The MEDIA-TECH Conference will be accompanied by the 8.45 am Start Conference International Disc Duplicating 9.00 am Welcome MTA President/General Manager Association‘s seminars on 9.15 am "Roadmap of Storage Technology" // Prof. Masud Mansuripur, University of Arizona the afternoon of March 6. 9.30 am "HDTV in Europe - from Vision to Reality" // Dieter Höhler, Thomson 10.00 am "Blu-ray Disc Technical Update" // Frank Simonis, Blu-ray Disc Association 10.30 am Keynote "The Future of Digital Entertainment" 11.00 am Coffee Break 11.15 am "HD DVD, Blu-ray Disc and the future of home entertainment in Europe" // Helen Davis Jaylath, Screen Digest 11.45 am "RFID for Manufacture of Optical Media & Equipment: Realizing the ROI!" // Devendra Mishra, Pepperdine University 12.15 pm Lunch Break 2.00 pm "Quality Control for Blue formats and beyond" // Dr.
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