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Looking Back with Pride, Looking Ahead with Excitement Looking back with pride, looking ahead with excitement A story of sustainable development across our operations Read more on page 10 COOKE FAMILY OF COMPANIES NEWSLETTER | WINTER 2021 6 10 12 COOKE FAMILY OF COMPANIES NEWSLETTER WINTER 2021 24 Message From Glenn 22 30 Contents The future is bright for Team Cooke s a company, we have been unique seafood boxes for customers in Canada It has been inspiring to see how our colleagues In This Issue Special Features In Every Issue challenged in ways this past year and the U.S. demonstrates one of the many ways continue to improve their business practices that we have never been before. I we have found opportunities to grow during and strive for excellence each day. 4 The Big Idea : 12 Growth and Development : 3 Message from Glenn would like to express my extreme these times. This service allows us to make a Scotland shares with us a story of employee Agratitude for the continued determination, and more direct connection with consumers, and Cooke Aquaculture optimizes logistics True North Seafood acquires business of 4 Big Idea devotion, we are always eager to hear about the commitment I have seen from our teams around we will continue to find new and interesting and customer relationships with Boomi Mariner Seafood 6 Marketplace unique jobs our people hold globally. It reminds the world, especially our front-line workers. ways to give people healthy, sustainable seafood us why the work we do each day is so important. and Snowflake 10 Growth and Development choices. 18 Sustainability : The work that has been demonstrated by Inspired people inspire others, and this is what 16 Sustainability 6 Marketplace : Cooke named as a top seafood supplier Team Cooke over recent months despite This summer we welcomed Mariner Seafood strengthens our companies and benefits our True North Seafood chills out with in North America for Sustainability & 22 In the News such uncertainty has been both inspiring to the Cooke family of companies, which is communities. Much like we saw demonstrated Conservation and humbling to see. While no one remains an exciting area of growth for our company. when Cooke Aquaculture Chile delivered Sysco USA 24 Our People 30 Community untouched by the consequences of the current The port of New Bedford is the number one cell phones to children living in a rural town 10 Growth and Development : 22 In the News : pandemic, we have not allowed it to keep us valued fishing port in North America, and we who were unable to participate in classroom Ocean Beauty Seafoods and Icicle Seafoods 36 Photo Contest down and we will continue to move forward and are so thrilled to now expand our processing learning. This initiative allowed the children A reflection of pride and a vision of announce merger Back Cover : navigate together. operations into this community and the state of to continue studying online and reach their further sustainable development Massachusetts. teachers as they work towards their education. Try our new Deep Sea This pandemic has forced us to think outside at Cooke 24 Our People : Red Crab Meat of the box and change many of the ways we do Around the world, our employees have showed Our family was so touched to witness our Meet Naomi Dempsey, the farmer who works business. I am so pleased by the many things support for one another, our customers, and our Omega, Shoreland, and Wanchese teams pull above and below the water we have accomplished; even under these unique communities during this challenging time. This through for those who suffered the devastation 30 Community : circumstances we have so much to celebrate. edition of our newsletter highlights just some of brought on by Hurricane Laura this past year. Cooke was recently named as a top seafood the ways Team Cooke has shown consideration These divisions worked with each other and Cooke helps send truck full of supplies to supplier in North America for sustainability and care. with other companies, and community agencies support relief efforts after Hurricane Laura and conservation by SeafoodSource.com. rallied to provide supplies and a nutritious food Seajoy continues to support their local region Thank you for your editorial and/or photography support: This recognition speaks to our company wide source to survivors in the areas effected. with their beloved mangrove program. It Ben Landry, Chad Kingswell, Andrew Watson, commitment to sustainable development and has been rewarding to see them serve their Words truly cannot capture the immense pride Pete Shenton, Alessandro Giardino, Julianne Curry, leveraging emerging science and technology communities in such a way that benefits the I have for all of you, Team Cooke. During this Vicci Laird, Regis Philippe, Jill Cronk, Chuck Brown, while working in a marine environment with On the Cover marine environment and demonstrates their overwhelming and difficult time, you have Andrew Lively, Mark Clinton, Joel Richardson, care. For example, we are fortunate to work with strong synergy as a team. stayed passionate and true to the values we Claire Ryan, Glenn Cooke, James Trask, Seth Dunlop, Since our inception, we have been partners like Boomi, a data solutions firm, to stand for. I am forever grateful. While we are Len Stewart, Kris Nicholls, Debbie Szemerda, learning, growing, and changing to be increase efficiency within our tech systems and In Spain, we have been hard at work still not out of the woods yet, I have faith that we Greg Dunlop, Rod Gould , Joel Reed, Connie Huang, better. We are so proud of how far we customer insights. As you’ll read in the pages modernizing their facilities and improving will make it through this together and come out Virginia Doiron, Jennifer Hogan have come as a company and excited that follow, this collaboration will allow us to biosecurity in all areas of operations from even stronger. for what our future holds. Read more better serve our customers around the world. hatcheries to transportation. Our teams in For comments or suggestions, contact Kristen Cook at : about our commitment to sustainable Uruguay are going through the process to obtain God Bless, The launch of our online ordering system and [email protected] development on page 10. the MSC certification for our Red Crab product. Glenn Cooke, CEO 2 3 The Big Idea HOW BOOMI HELPED RESULTS & BUSINESS OUTCOMES Boomi is now Cooke’s de facto integration Cooke is poised to unleash the power of data to standard as it rebuilds hundreds of connections quickly make informed business decisions with its devised with various tools and techniques. e combination of Boomi and Snowflake. It’s reducing the company is accelerating development with time and effort needed for integration and analysis Boomi’s low-code platform, and reducing while generating real-time business insights that are reliance on specialized developers. readily accessible to analysts and decision makers. Cooke Aquaculture optimizes In one initiative, Cooke analysts have new rough cloud modernization anchored by Boomi and insights for logistics optimization in parts of Snowflake, Cooke is reducing the technical debt of its North America with Boomi moving data from legacy infrastructure. It is empowering both IT and the logistics and customer relationships trucking and GPS systems into Snowflake. GPS business with improved agility and operational Internet of ings (IoT) data totals 10 million efficiency by moving to a single source of truth on a with Boomi and Snowflake records a day transferred in five-minute global scale. e company is able to: A global, sustainable seafood supplier doing business in 70 countries intervals, meeting Cooke’s requirements for high • Achieve a 360-degree customer view across is unleashing the power of real-time data insights with a cloud performance and low latency. disparate systems infrastructure for integration and analytics. Cooke is also using Master Data Hub to create • Streamline customer ordering and Transformation “golden records” of customer data from multiple communications ERP and sales order systems. at data will be • Improve customer experiences and identify BUSINESS GOALS TECHNOLOGY CHALLENGES moved into Snowflake using Boomi’s branded cross-sell opportunities Founded in 1985 with a single marine cage of 5,000 Cooke Aquaculture faced multiple challenges across its Snowflake connector, streamlining integration salmon, Cooke Aquaculture has grown to become a complex IT landscape. Data on customers in 70 and improving results compared to the SQL • Optimize logistics in a cost-efficient and leading global B2B supplier of seafood including countries was housed in multiple systems, so Cooke Server warehouse. ecofriendly model salmon, sea bass, shrimp, scallops, and oysters. More lacked a single, 360-degree customer view that could • Scale out integration to leverage cloud, than 100 acquisitions have turned the family-owned help streamline customer experiences and trigger onpremises, and IoT systems Cooke into a multibillion-dollar business with a dozen cross-sell opportunities. brands across North America, Latin America, and e company also needed a way to aggregate and Europe. analyze data from systems for sales orders, trucking ose acquisitions drove rapid growth, but le Cooke management, GPS tracking, labelling, and more. is Our value from Boomi and with hundreds of disparate applications across more would enable it to optimize logistics with better routing than 100 subsidiaries that handle all aspects of the and reduced truck idle time, fuel consumption, and Snowflake is enhanced seafood supply chain, from fishing and farming to carbon footprint. because their strong logistics. To achieve those goals, Cooke adopted Boomi partnership benefits everyone To improve business efficiency and customer insights, Integration and Boomi Master Data Hub to replace a Cooke launched a cloud-first strategy to simplify and “spaghetti mess” of point-to-point custom coding that’s involved — we’re all able to modernize its fragmented IT environment.
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