5TH ANNUAL TORONTO ENTERTAINMENT SURVEY SELECTED HIGHLIGHTS REPORT DATE: APRIL 10, 2016 CONDUCTED BY FOR MORE INFORMATION PLEASE CONTACT ANDREW ARNTFIELD
[email protected] TEL 416-408-4446 EXT 226 INTRODUCTION In February 2016, Field Day conducted its 5th annual Toronto METHODOLOGY Entertainment Survey to gauge the interest in, and attitudes The survey was conducted online. Survey invitations were towards, Toronto’s live entertainment offerings. distributed via email to Field Day’s database of 4,000 The survey looked at nearly 100 GTA attractions in six Southern Ontario residents who have opted in to receive categories: theatre & performing arts organizations; galleries survey and contesting information. The survey link was & museums; festivals, fairs and events; destinations; sports; also promoted via social media (Facebook and Twitter) and concert or arts venues. and on Canadian contesting websites. As an incentive In addition to Toronto attractions, the survey also included to participate in the survey, Field Day offered a chance major Southern Ontario attractions such as African Lion to win a Grand Prize of $1,000 CDN cash, or one of four Safari, the Stratford Festival and Shaw Festival. Second Place Prizes of $250 CDN cash. Respondents were required to complete the survey prior to entering The survey asked respondents to identify which attractions the contest. they attended in the 2015 calendar year, how often they attended each attraction in 2015, and the average size of Field Day gathered over 1,750 responses from adults their group. living in Southern Ontario. Respondents provided basic demographic information including their FSA (the first Respondents were also asked to identify their three three digits of their postal code), age, household income, “All-Time Favourite” attractions.