AD AGENCIES in MOTION Keep It Moving!
AD AGENCIES IN MOTION keep it moving! 6 AUGUST 2012 Pagogh Cho VP, Innovation ADCETERA © 2012 CONFIDENTIAL PLAY: ADCETERA DEMO REEL – http://youtu.be/K9FxO_nwE7w © 2012 CONFIDENTIAL ABOUT US ADCETERA is a full-service strategic marketing, Branding. advertising and communications firm. We provide a wide range of creative services for Publishing. business-to-consumer and business-to-business Merchandising. clients across a variety of industries. Digital. 3D modeling Animation Audio/video production Content management Digital signage Interactive demos Online advertising Search placement/optimization Streaming audio/video Web site development © 2012 CONFIDENTIAL THE AGENCY MODEL OPPORTUNITIES Freedom of creative concept to production Innovation and imagination inspiration, experimentation, and process Client/method/style variety ever-changing and flexible Cross-functional experience design, direct, build, produce CHALLENGES Fixed/limited budgets billable hours vs cost control Unpredictable timeframes hours/days/weeks Inconsistent starting resources from cocktail napkins to CAD Client review and approval frequent revisions, delays, and scope changes © 2012 CONFIDENTIAL CREATIVE EXAMPLE As featured on Inside West Coast Customs on the Velocity Network TLC‛s “Street Customs” and “Street Customs Berlin,” and MTV ‘s “Pimp My Ride.” © 2012 CONFIDENTIAL CREATIVE EXAMPLE The Project: Animate a 60-second build sequence featuring “Kustom Karts” for Nintendo’s Mario Kart 7 Launch © 2012 CONFIDENTIAL PLAY: MARIO KART SEQUENCE – http://youtu.be/IUQYTcHOY3I © 2012 CONFIDENTIAL WEST COAST CUSTOMS: BUILD SEQUENCE Getting Started: Timeframe: 2 weeks Challenge: build and animate four (4) custom vehicles Details: 60-second, broadcast quality, HD/SD/Int’l formats Source Assets: photos, diagrams, script, scratch VO Workflow: nine (9) stage process with iterative approvals © 2012 CONFIDENTIAL WEST COAST CUSTOMS: BUILD SEQUENCE REFERENCE ASSETS Stage 01: Modeling None of these models exist in any digital version, so they require custom “from scratch” creation.
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