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Jose Luis Fernandez Ledesma JOSE LUIS FERNANDEZ LEDESMA Global Window Designer • Visual Merchandising Director • • Retail Consultant • Graphic Designer • Stylist • www.joseluisledesma.com [email protected] 25 Jun 1979 · Spaniard http://es.linkedin.com/in/joseluisfernandzledesma +34 619747709 Spain Driving license B WORK EXPERIENCE Now/16 Global Window Designer · Visual Merchandising Manager / Director · Retail Consultant. for JL ® Jose Luis Ledesma. www.joseluisledesma.com. Worldwide area. All related to Women´s, Kids’, Man’s, Accessories areas as well, Electronics and Home environments. Gener- al strategy. International travels to manage providers business. Interior design. Development of retail spaces. Cool-hunting of materials for retail application. A strategic and commercial management of fashion products. Coordination of fashion collections. Budget Management. Teaching/Training. International mobility. 2016/14 Global Visual Merchandising Manager / Director for Armada Retail Concept. GCC countries. Visual Merchandising Director; (general strategy, pro-activity organization chart). Window designer and Visual merchandising manager. Stylist. Management worldwide. Interior design and development of retail spaces (environment stores). Optimisation of spaces (re-decoration low budget). Cool Hunter(new ideas, new packag- ing product, new materials). A strategic and commercial management of fashion product. Coordination fashion collection.Team management and budget management. In charge of group’s brands : Riva fashion, Choice, Escada, Cortefiel, Pedro del Hierro, Time Out, NU, Petit, Pili Carrera, Absorba, Ipekyol. http://armadagroupco. com. Middle East - International mobility. 2014 Senior Visual Merchandising Manager / Director for Riva Fashion. Armada Retail Company. Kuwait. Within of headquarters: Window designer & dressing and Visual merchandising manager, stylist,promotions and collections for RTW Female & kids brand. Team leadership, proactive, strategy development department according with sales, application of decoration and fashion trends, graphic design, development of new designs of furniture or new spaces, management of budgets, international production and monitoring. New openings retail and implementation, monitoring “below the line”, the creation of guide lines. Middle East - International mobility. http://instagram.com/rivafashionme 2014/08 Visual Merchandiser Manager RTW Man & travel goods department for El Corte Inglés SL. Spain. Within of headquarters: Point of Sale Promotion RTW Man & travel goods department. Visual merchandising manager, Window dressing and stylist ,promotions and collections, new openings retail and implementation, supervision “below the line”, the creation of criteria for implementation and coordination of collection, distribution of spaces and furniture design. Management of budgets and equipment. 2007/06 Visual Merchandising & Events department for Hugo Boss SL. Spain. Within of Spain-Portugal headquarters: Visual Merchandising & Events department. Implementation, monitoring and maintenance of designated stores image. Design and adaptation of the decora- tion of promotional events, openings and showrooms of every season. International mobility. 2006/04 Window dressing department for Cortefiel SL. Spain. Implementation, monitoring and maintenance of designated stores image, being responsible for them. Imple- mentation and review of the presentations of each season. Cooperation within headquarters. Staff training and team building. National mobility. 2004/03 Visual merchandiser Manager & window dresser for B-Young. Spain. Within of headquarters: Visual merchandising and window department. Creation and execution of visual merchandising & window dressing, stylist ,showroom, promotional events collection and presentation. Spain and Portugal. 2003/00 Window dressing and merchandising department for 4 buttons company. [email protected] in cooperation. Show Windows with Cabinet Company SL. www.vitrina-bcn.com Working for Burberry (ECI and Aldeasa), Nike, Avia, Levi “s & Docker ‘s, wrangler, Nestle, Sapphire, Benetton, Calderón Sport Tenths, Centre Court, Torero, Fill, B-Young and other multi-brand. Implementation and creation of windows by type of customer and merchandising campaigns. JOSE LUIS FERNANDEZ LEDESMA Global Window Designer • Visual Merchandising Director • • Retail Consultant • Graphic Designer • Stylist • ENGLISH CREATIVE SPANISH FASHION CHINESE SKETCHUP PRO GRAPHIC DESIGN WINDOW DESIGN EDUCATION 2016 Graphic Design Master. Aula Creativa, Madrid. Spain. Acquired skills: ILLUSTRATOR, INDESIGN, PHOTOSHOP, Introduction Fundamentals of design, COLOR, Ty- pography, Logo, Corporate identity, Editorial design, Advertising design, Poster, Conducting portfolios (BOOK), the Printing industry, Prepress, Images, Color profiles PDF, Printing systems, Finishes, Bookbinding, Quality control, RGB, CMYK, TIFF, EPS, JPEG. 2011/10 Business Management & Fashion Master for Fashion Companies. IED Madrid.Spain. Acquired skills: General Management, Marketing Management, Advertising, Legal, Management Pto.de Sale, PR, Finance Division, Accounting, Management and creation of SMEs, Product Management, Product Management luxury Visual Management Merchandising, presentation techniques and In-Design. 2004/02 Fashion Styling Degree. European Institute of Comunication & Marketing, Madrid. Spain. Acquired skills: Organization and Operation of the fashion industry, concept and evolution of fashion, current fashion trends, textile analysis, drawing, photography and advertising styling, Window dressing, merchandis- ing, marketing and promotion fashion industry, Target and selection of samples clothes, decoration and interior styling catwalk. 2002/96 Bachelor Arts-Literature B.U.P. High School .IES Altaír, Madrid. Spain. Acquired skills: Arts, Literature, History, Geography, Latin, Greek, Philosophy (Psychology), Ethics, English, Theater, Drawing, Music, Photography, Natural Sciences, Mathematics, Physics and Chemistry. VISUAL MER. MAC / MICROSOFT INT. DECORATION BUDGET MGMT. PROACTIVITY SALE COOLHUNTER WORLDWIDE COURSES V-Ray 2019 & Sketchup Pro 2017 - 3D Software. NPS School. Madrid, Spain, 20h. Using the new versions. www.ef.com EFCELT Singapore.15 Canperter St, Singapore,1 month. C.F. Patiño av. Del parque s/n, Getafe, Spain (business english), 400h. CEPAL. C/ Ortega y Gasset 87, Madrid, Spain (business english), 50h. www.ihmadrid.com International House Madrid, Spain,1 year. Advertising and marketing course business, 80h. Course of interior design and decoration, 120h. Protocol and Public Relations Course (IECM) 80h. Graphic design courses: Adobe Photoshop CS, Autocad 2004 65h, CorelDraw 10 and Illustrator 9, 120h. Using the new versions. HOBBIES READ TRAVEL STUDY / IMPROVE NEW CULTURES GYM / SPORTS FASHION WORLD HEALTHY FOOD TO DRAW OTHER EXPERIENCES Fashion Stylist. Photographer Daniel Poza. Photo shoots “in three states”, Photo session “fetishism” Support for the initial creation, clothing and building teams of hair and makeup. Fashion Stylist. Special Beefeater Guide 2004, in Rolling Stone. 4 pages in the fashion section, documentation, text, editing and presentation..
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