Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio , ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi”

Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” About Us

Member of the Taylor Nelson Sofres Group - one of the * Reporting Make Smart Decision largest public opinion, media, market research compa- choose ny in the world. In addition MARECO INDEX BOSNIA * Consulting As member of Gallup International MIB will be cer- * Licensed specialized softwares for TV Audience as tified ISO 9001:2000 by the end of 2004. Measurement, Radio Measurement, TV AD RESEARCH SUPPLIER Monitoring Through its participation in regional networks MiB is * In-house software programming on special request able to arrange and coordinate media, market and opin- Mareco Index Bosnia (MiB) is leading full service ion research in & (Kosovo), MiB offers unique ad hoc and continuous sur- public opinion, media and market research company Macedonia, , , , , veys in , and conducts compre- , , , . hensive ad hoc market, consumer, media and public * Omnibus opinion research on a national basis. Full service * B&H Media Market Monitor- MIB annual publication * TV Audience measurement (TVM) International recognition MIB has its own in-house data processing facilities, * TV Ad monitoring guaranteeing clients timely, accurate and confidential * Radio measurement -GALLUP INTERNATIONAL (status full voting) data handling. MIB adheres to ESOMAR standards of * CATI (Computer Assisted Telephone Interviewing) Only one company in country it can achieved. For conduct in its dealings with clients and survey partici- * Press Ad Spend (PAD) more information please contact pants. * Press Clipping (PCP) [email protected]. * Desk research Covering all phases of research from … * Mystery shopper - WAPOR (World Association of Public Opinion) * Questionnaire design - ESOMAR (European Society for Opinion and * Fieldwork and all types of Ad hoc Surveys on Client request Marketing Research) * Data entry and programming - AMA (American Marketing Association) to Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 1 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” Surveys

June, September, November). Fieldwork begins on or April, May, September, October, November, Make Smart Decision about the 15th in month and ends within ten days. December. Total sample size is 800 respondents dis- choose Results are available no later than two weeks after the tributed across B&H representatively in eleven (11) of MARECO INDEX BOSNIA end of field. its major conurbations, defined as Top TV Markets as (Sarajevo, Zenica, Tuzla, Mostar, Bihac, Gorazde, RESEARCH SUPPLIER * B&H Media Market Monitor, Annual Travnik, Banja Luka, Doboj, Bijeljina, Brcko).Target Publication, 2003 group are people between 12-69 and will be divided in five age groups: 12-17; 18-24; 25-35; 36-49; 50+. MIB offers ad hoc market, media and public opinion Mareco Index Bosnia is providing information about research on a national basis. MIB also conducts desk Bosnia and Herzegovina, its public opinion, market and research in market measurement, media tracking media since 1996 and will continue to do that in the and other topics on a client-specific basis. future. This is the sixth volume of B&H Media Market Monitor, adjusted to the Clients interests. Each buyer is * Omnibus in Bosnia and Herzegovina, getting: CD-Rom with tables and preview in hard copy. 2003 Price of publication is 1250 KM. For BiH companies 10% of tax is included. Quantitative research using the method of "face-to- face" interviews. Sample is national representative * TV Audience Measurment, 2003 and sampling plan is made according to the latest offi- cial estimations of population in Bosnia and Mareco Index Bosnia is continuing with TV Audience Herzegovina. The MIB-BUS questionnaire closes the Measurement in Bosnia and Herzegovina. TVM survey first of the MIB-BUS month (February, April, May, will be conducted in eight waves: February, March,

Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 2 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” Omnibus in Bosnia and Herzegovina, 2003

I. Methodology specification The sample is distributed in sampling points allocated MIB-BUS provides the following demographics: gen- to the designated urban and rural areas. 10% of sam- der, actual age, education, marital status, work status, Research type: Quantitative research using the pling points will be drawn to serve as substitutes. Ten respondent occupation, head of household occupa- method of "face-to-face" interviews. interviews is conducted at each sampling point. A mini- tion, household size, number of children in three age mum 10% of the interviews is subject to backchecks by categories, household monthly income, vote inten- Sample: MIB-BUS meeting the following sample field supervisors and 5% by MIB staff. tion, ethnicity, and residence (urban/rural, canton, method. The sample is drawn using a multi-stage, entity). stratified random sampling method. Sample will be national representative and sampling plan will be made according to the latest official estima- Stage 1: Random selection of sampling points pro- tions of population in Bosnia and Herzegovina. portional to the distribution of population. MIB-BUS reaches 2.500 households bimonthly (one Stage 2: Random selection of starting points within 18+ interview per household) and is representative of each sampling point. the country by region (Federation B&H N=1650; Republika Srpska N=850), urban/rural residence and Stage 3: Selection of households using the "random respondent gender, age and ethnicity. A total of 250 route" technique. sampling points are selected at random from a national place name directory, proportional to population. Any Stage 4: Selection of individual respondents (1 per boosting is available. Overall the survey has an error household) using a random selection key (next birth- margin due to sampling of +/- two percentage points. day). There are two call backs before a selected Sampling error margins are larger for sub-groups of the respondent is replaced (from another randomly) population. selected household in the same sampling point). Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 3 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” Omnibus in Bosnia and Herzegovina, 2003

Quality Control Quality control measures including verification of naire in the local language; frequency tables. the: MIB implementing quality control measures to ensure - fact that the interview took place Advanced package: Basic package + tables accord- a high level of interviewer performance. Quality con- - proper application of the sampling plan in selecting the ing to the client written request. Price for advanced trol should take place in all cities/places selected for respondent package will be negotiate separately with Client. the project. Min. 15% of the total number of interviews - the approximate duration of the interview is verified. Supervisors are doing two types of control - the proper administration of the various sections of the Schedule (direct and address) and telephone control is per- questionnaire forming directly by MIB controlling both supervisors - interviewer's general adherence to professional stan- The MIB-BUS questionnaire closes the first of the and interviewers. All controlled respondents must be dards MIB-BUS month (February, April, May, June, Septe- selected randomly (used Random Number Gene- mber, November). Fieldwork begins on or about the rator). Questionnaire: Client will provide final version of the 15th in month and ends within ten days. Results are questionnaire. MIB can also design questions on spe- available no later than two weeks after the end of field. There are three methods of quality control cific client request. applied: 1. Direct supervision (supervisors present during the Products interviewing) Basic package: ASCII/SPSS data file with data map, 2. By address (going on respondent's address after written method report which will present the answers on interviewing - by supervisor) any open-ended questions, field dates, methods for selecting households, information on refusals, prob- 3. By phone (by supervisor and MIB) lems that were encountered and the outlook for future surveys of this type, blank copy of the final question- Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 4 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” Omnibus in Bosnia and Herzegovina, 2003

The Terms of Payment are as follows Price for target > 50% Price for target < Two equal instalments: The First due on contract signing of the sample 50% of the sample Discount for placing Discount for 6 and and the second due on client acceptance of the Omnibus (n=1251 - 2500, aged (Up to n=1250, aged 2-5 questions more questions products. 18+) 18+) Other Price per full open- 1000 Euro 600 Euro 10% 13% Payments will be made by wire transfer. MIB will provide ended question invoice with following information: bank account number; name of account; address, and telephone number of the Price per multiple bank or bank branch where account is held. If not by wire question (battery 900 Euro 500 Euro 9% 11% transfer, then payments can be made in a mutually agree- and/or scales, answer able manner. All materials developed under this conditions cards) become the property of client on final payment. MIB may Price per pre-coded not use or disclose these data in any manner without the 700 Euro 400 Euro 7% 9% closed question prior written consent from an authorized representative of client. MIB agrees to retain the completed questionnaires Price per simple closed for period of not less than one year. question ("yes"/"no" 500 Euro 300 Euro 5% 7% answer, up to 5 codes) MIB follows the ESOMAR code of Conduct in its survey research activities and is committed to maintaining the full * Placing questions in 2 waves, additional discount 5% Price for Boosted Sample: confidentiality of participants in the survey and its clients. * Placing questions in 3 waves, additional discount 10% * up to 100 respondents, 10 Euro per respondent MIB will conduct sampling, interviewing and validation to * Placing questions in 4-5 waves, additional discount 15% * 101 to 200 respondents, 9 Euro per respondent ensure that no information identifying specific individuals is * 201 to 300 respondents, 8 Euro per respondent retained in the completed data set. * more than 301 respondents, 7 Euro per respondent Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 5 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” B&H Media Market Monitor, Annual publication, 2003

Mareco Index Bosnia is providing information about Topics: Bosnia and Herzegovina, its public opinion, market and media since 1996 and will continue to do that in - Demographics the future. This is the sixth volume of B&H Media - PC Market Monitor, adjusted to the Clients interests. - Mobile - Appliances in Households Each buyer is getting: CD-Rom with tables and - Car preview in hard copy. Price of publication is 1250 - Consumer habits KM. For BiH companies 10% of tax is included. - Living standard - Commercials Sample Design and Sampling Procedures - Radio - TV Methodology: Face-to-Face - Press

National bimonthly national opinion are based on a This publication is EXCLUSIVE property of Mareco multi-stage, random sample of 2,500 adults, aged 18 Index Bosnia. years plus. Copyright © Mareco Index Bosnia, d.o.o. All right Survey is representative of the population of Bosnia- reserved. No part of this publication may be repro- Herzegovina by entity (Republika Srpska and duced, stored in retrieval system, or transmitted, in Federation B&H), region, ethnicity, gender, age group any form or by any means, electronic, mechanical. and urban or rural residence. Rural areas are defined Photocopying, recording, or otherwise, without the as those localities with fewer than 2,000 inhabitants. prior written permission of the publisher. Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 6 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” TV Audience Measurement, 2003

MARECO INDEX BOSNIA is continuing with TV time, starting from 19:00 to 22:00 will be measured in 5- Audience Measurement in Bosnia and Herzegovina. minutes time slots. TVM survey will be conducted in eight waves: February, March, April, May, September, October, Important: November, December. Number of clients not influencing on price. All results are the EXCLUSIVE property of Mareco Total sample size is 800 respondents distributed Index Bosnia. Results can not be sold or donated to across B&H representatively in eleven (11) of its the third party. Data on CD Rom can't be released. major conurbations, defined as Top TV Markets (Sarajevo, Zenica, Tuzla, Mostar, Bihac, Gora de, MIB follows the ESOMAR code of Conduct in its survey Travnik, Banja Luka, Doboj, Bijeljina, Brcko).Target research activities and is committed to maintaining the group are people between 12 - 69 and will be divided full confidentiality of participants in the survey and its in five age groups: 12-17; 18-24; 25-35; 36-49; 50+. clients. MIB will conduct sampling, interviewing and val- idation to ensure that no information identifying specific Method: individuals is retained in the completed data set. The Daily Diary Panel Method of data registration is utilized. This methodology that is the immediate pred- Price list ecessor of people meters, consists in recruiting respondents from TV households who accept to reg- * 1 individual wave ister personally on a continuous basis (in this case BH companies: 4.000 KM including 10% of tax. during two full calendar weeks) in a standard Daily Diary form provided to them, by 15-minute time slots, Includes: Graphical preview of results for that wave the TV channels they have watched at home. Prime (Excel reports for that wave). Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 7 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” TV Audience Measurement, 2003

Buyers of individual wave can buy software * Other options licence with data base for that wave: One TV Market: 420 KM - Graphical preview of results BH companies: 1.500 KM including 10% of tax. for that wave. Excel reports with TV stations relevant to Software licence per user is 400 KM. that TV market.

* Half of package (5-7 waves) One Region (B&H, FBiH or RS): 600 KM - Graphical BH companies: 3.500 KM per wave including 10% of preview of results for that wave. Excel reports with all tax. TV stations. Graphical preview of Results: 300 KM. Buyers of packages from "other options" can't buy soft- Includes: Graphical preview of results (Excel ware with data base. reports).

Buyers of Half of package are getting software licence with data bases for FREE.

* Full package (8 waves) BH companies: 24.000 KM including 10% of tax.

Includes: Graphical preview of results for all waves (Excel reports).

Buyers of FULL PACKAGE are getting annual soft- ware licence with data bases for FREE. Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 8 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” Clients

Market and Consumer Research Public Opinion and Social Research Media Research

* Badel 1862, Croatia * SFOR-Stabilization Force, Bosnia and * Fabrika, Sarajevo * DHL, Bosnia and Herzegovina Herzegovina * MCCann Erickson, Bosnia and Herzegovina * Ekonomic Institute Ljubljana, Slovenia * S.V. - RSA, Bosnia and Herzegovina * Deposit Insurance Agency Federation, Bosnia * D3 Systems, Virginia, USA * MITA, Bosnia and Herzegovina and Herzegovina * Bethany Social Services, USA * Ovation Advertising, Bosnia and Herzegovina * Franck, Croatia * Helsinki Committee for human rights, Bosnia and * Futura Media, Bosnia and Herzegovina * Gallup A/S, Denmark Herzegovina * Digitel, Bosnia and Herzegovina/Croatia * GFK, Bulgaria * IOM International Organizationfor Migration, * EuroPlakat, Bosnia and Herzegovina * GFK, Croatia Bosnia and Herzegovina * TNS Sport, UK * Gral Iteo, Slovenia * Mori, UK * SFOR - Stabilization Force, B&H * Hendal, Croatia * IREX PRO MEDIA, Bosnia and Herzegovina * National Board of Psychological Defence, * Henkel, Austria * INTERMEDIA, USA * InterBrew, Belgium Sweden * INTERNEWS, USA * IsoPublic, Swiss * OHR, Sarajevo * PBS, Sarajevo * Mori Ltd. UK * OSCE, Mission to Bosnia and Herzegovina * FTV, Sarajevo * Nestle, Swiss * The Opinion Research Business, UK * OBN, Sarajevo * Philips Lighthing, Turkey * University of Michigen, USA * MRE@A Plus, Sarajevo * Podravka, Bosnia and Herzegovina * USAID * NTV HAYAT, Sarajevo * Procter & Gamble, Balkan * USIA, Washington DC * TV X, Sarajevo * Raiffeisen Pro Invest, Austria * ATV, Banja Luka * Shoham Ltd., Israel * VisionPoint, UK * NRTV, Banja Luka * Siar International, Turkey * ZOI SARAJEVO 2010... * TV BN, Bijeljina * Smith Kline Beecham, Slovenia * TV TK, Tuzla * Unilever, Balkan... * RTV USK, Bihac... Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 9 Mareco Index Bosnia

“MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus,

TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” Contact Us

Make Smart Decision choose MARECO INDEX BOSNIA as RESEARCH SUPPLIER

For more information about MIB contact:

Aida Had`Iavdi}, Research Director Reof Kljaji}, Managing Director

Trampina 12 71000 Sarajevo Bosna &Herzegovina

Telephone: +387 33 208 947 Telefaxe: +387 33 665 229

Internet: www.mib.ba e-mail: [email protected]

Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 10 Mareco Index Bosnia

Mareco Index Bosnia-Public Opinion Copyright © 2003 Concept and design: Media & Market Research Company Ltd. All rights reserved by Mareco Index Bosnia Marketing agency WXYZ