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Information About Company Mareco Index Bosnia Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus, TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus, TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” About Us Member of the Taylor Nelson Sofres Group - one of the * Reporting Make Smart Decision largest public opinion, media, market research compa- choose ny in the world. In addition MARECO INDEX BOSNIA * Consulting As member of Gallup International MIB will be cer- * Licensed specialized softwares for TV Audience as tified ISO 9001:2000 by the end of 2004. Measurement, Radio Measurement, TV AD RESEARCH SUPPLIER Monitoring Through its participation in regional networks MiB is * In-house software programming on special request able to arrange and coordinate media, market and opin- Mareco Index Bosnia (MiB) is leading full service ion research in Serbia & Montenegro (Kosovo), MiB offers unique ad hoc and continuous sur- public opinion, media and market research company Macedonia, Bulgaria, Romania, Ukraine, Albania, veys in Bosnia and Herzegovina, and conducts compre- Hungary, Poland, Slovakia, Czech Republic. hensive ad hoc market, consumer, media and public * Omnibus opinion research on a national basis. Full service * B&H Media Market Monitor- MIB annual publication * TV Audience measurement (TVM) International recognition MIB has its own in-house data processing facilities, * TV Ad monitoring guaranteeing clients timely, accurate and confidential * Radio measurement -GALLUP INTERNATIONAL (status full voting) data handling. MIB adheres to ESOMAR standards of * CATI (Computer Assisted Telephone Interviewing) Only one company in country it can achieved. For conduct in its dealings with clients and survey partici- * Press Ad Spend (PAD) more information please contact pants. * Press Clipping (PCP) [email protected]. * Desk research Covering all phases of research from … * Mystery shopper - WAPOR (World Association of Public Opinion) * Questionnaire design - ESOMAR (European Society for Opinion and * Fieldwork and all types of Ad hoc Surveys on Client request Marketing Research) * Data entry and programming - AMA (American Marketing Association) to Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 1 Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus, TV and radio audience measurement, ad monitoring, press clipping, desk research, mystery shopper, focus group and CATi” Surveys June, September, November). Fieldwork begins on or April, May, September, October, November, Make Smart Decision about the 15th in month and ends within ten days. December. Total sample size is 800 respondents dis- choose Results are available no later than two weeks after the tributed across B&H representatively in eleven (11) of MARECO INDEX BOSNIA end of field. its major conurbations, defined as Top TV Markets as (Sarajevo, Zenica, Tuzla, Mostar, Bihac, Gorazde, RESEARCH SUPPLIER * B&H Media Market Monitor, Annual Travnik, Banja Luka, Doboj, Bijeljina, Brcko).Target Publication, 2003 group are people between 12-69 and will be divided in five age groups: 12-17; 18-24; 25-35; 36-49; 50+. MIB offers ad hoc market, media and public opinion Mareco Index Bosnia is providing information about research on a national basis. MIB also conducts desk Bosnia and Herzegovina, its public opinion, market and research in market measurement, media tracking media since 1996 and will continue to do that in the and other topics on a client-specific basis. future. This is the sixth volume of B&H Media Market Monitor, adjusted to the Clients interests. Each buyer is * Omnibus in Bosnia and Herzegovina, getting: CD-Rom with tables and preview in hard copy. 2003 Price of publication is 1250 KM. For BiH companies 10% of tax is included. Quantitative research using the method of "face-to- face" interviews. Sample is national representative * TV Audience Measurment, 2003 and sampling plan is made according to the latest offi- cial estimations of population in Bosnia and Mareco Index Bosnia is continuing with TV Audience Herzegovina. The MIB-BUS questionnaire closes the Measurement in Bosnia and Herzegovina. TVM survey first of the MIB-BUS month (February, April, May, will be conducted in eight waves: February, March, Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 2 Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus, TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” Omnibus in Bosnia and Herzegovina, 2003 I. Methodology specification The sample is distributed in sampling points allocated MIB-BUS provides the following demographics: gen- to the designated urban and rural areas. 10% of sam- der, actual age, education, marital status, work status, Research type: Quantitative research using the pling points will be drawn to serve as substitutes. Ten respondent occupation, head of household occupa- method of "face-to-face" interviews. interviews is conducted at each sampling point. A mini- tion, household size, number of children in three age mum 10% of the interviews is subject to backchecks by categories, household monthly income, vote inten- Sample: MIB-BUS meeting the following sample field supervisors and 5% by MIB staff. tion, ethnicity, and residence (urban/rural, canton, method. The sample is drawn using a multi-stage, entity). stratified random sampling method. Sample will be national representative and sampling plan will be made according to the latest official estima- Stage 1: Random selection of sampling points pro- tions of population in Bosnia and Herzegovina. portional to the distribution of population. MIB-BUS reaches 2.500 households bimonthly (one Stage 2: Random selection of starting points within 18+ interview per household) and is representative of each sampling point. the country by region (Federation B&H N=1650; Republika Srpska N=850), urban/rural residence and Stage 3: Selection of households using the "random respondent gender, age and ethnicity. A total of 250 route" technique. sampling points are selected at random from a national place name directory, proportional to population. Any Stage 4: Selection of individual respondents (1 per boosting is available. Overall the survey has an error household) using a random selection key (next birth- margin due to sampling of +/- two percentage points. day). There are two call backs before a selected Sampling error margins are larger for sub-groups of the respondent is replaced (from another randomly) population. selected household in the same sampling point). Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 3 Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media and public opinion services, omnibus, TV and radio audience measurement, ad monitoring, press clipping, desk research, Surveys mystery shopper, focus group and CATi” Omnibus in Bosnia and Herzegovina, 2003 Quality Control Quality control measures including verification of naire in the local language; frequency tables. the: MIB implementing quality control measures to ensure - fact that the interview took place Advanced package: Basic package + tables accord- a high level of interviewer performance. Quality con- - proper application of the sampling plan in selecting the ing to the client written request. Price for advanced trol should take place in all cities/places selected for respondent package will be negotiate separately with Client. the project. Min. 15% of the total number of interviews - the approximate duration of the interview is verified. Supervisors are doing two types of control - the proper administration of the various sections of the Schedule (direct and address) and telephone control is per- questionnaire forming directly by MIB controlling both supervisors - interviewer's general adherence to professional stan- The MIB-BUS questionnaire closes the first of the and interviewers. All controlled respondents must be dards MIB-BUS month (February, April, May, June, Septe- selected randomly (used Random Number Gene- mber, November). Fieldwork begins on or about the rator). Questionnaire: Client will provide final version of the 15th in month and ends within ten days. Results are questionnaire. MIB can also design questions on spe- available no later than two weeks after the end of field. There are three methods of quality control cific client request. applied: 1. Direct supervision (supervisors present during the Products interviewing) Basic package: ASCII/SPSS data file with data map, 2. By address (going on respondent's address after written method report which will present the answers on interviewing - by supervisor) any open-ended questions, field dates, methods for selecting households, information on refusals, prob- 3. By phone (by supervisor and MIB) lems that were encountered and the outlook for future surveys of this type, blank copy of the final question- Mareco Index Bosnia-Public Opinion Media & Market Research Company Ltd. 4 Mareco Index Bosnia “MIB offers unique ad hoc and continuous market, media
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