Being a natural product, full of vitamins and Cappy Tempo - "Love at first sight" Taking this into account, Cappy strives to energy, with no added preservatives, Cappy is In 1994, Cappy Tempo was launched in respond quickly to market trends and thus, in the healthy choice for any time of the day.The Romania, as one of the first non-carbonated February 2006, Cappy blood orange was fruits from which these juices are extracted are refreshing drinks with fruit juice. Cappy Tempo is launched in Romania. of the highest quality, and come from famous a local brand that was developed especially for orchards, such as Brazil's orange-tree plantations. this market.While the mother brand Cappy Promotion ranks among the oldest Coca-Cola brands in As Cappy prefers talking to its loyal customers Product Belgium and Austria, Cappy Tempo premiered in through one-to-one communication, Cappy has Fruit juices, fruit flavoured soft drinks and vitamin Romania. found innovative ways to reach consumers and enhanced versions make this line of beverages a Demand for the product has grown as has established a strong relationship over the hit all over the world.Thanks to an extensive consumers today are increasingly concerned years. about vitamins and relate health and vitality to Belgium, suggested that his range of flavours that vary from country to Every year, the Cappy team is looking for new the consumption of natural products. employees seek refuge in country, local tastes are met in all sorts of ways to reward consumers through creative A popular new variant called Cappy Selecþ ii France together with all creative ways. but efficient BTL activities such as in-store was introduced in 2003, in response to local their equipment and a The Cappy brand franchise in Romania promotions, sampling programs, experiential demand for premium products and natural stock of sugar. From consists of three product lines: Cappy Premium, marketing programs, national consumer flavours. Cappy Selecþ ii contains more than there they intended to Cappy Nectar and Cappy Tempo. promotions, etc. 99% natural juice and no added sugar. Cappy leave for England. Cappy Premium selects the best fruits, offering A good example of a successful national Selecþ ii is known as Cappy Juice in some On Wednesday, consumers excellent taste, and a natural product promotion is the one that was implemented in countries. May 15th , a truck and a full of vitamins and energy, with no added summer 2004 under the title of “Reward the This soft drink quickly found favour with bus containing 64 preservatives, that offers well-being throughout Olympian within you”.The main promotion was Romanians of all ages, enabling The Coca-Cola passengers, (a third of the day. linked to the Athens Olympic Games, offering a Company to continue satisfying its consumers. whom were children), set Each of the three Cappy Premium products is sense of general well-being and aspiration. Thus, in recent years, new flavours - orange, out on their journey.After special: Cappy 100% Orange is a 100% fruit juice, grapefruit, peach, kiwi & lemon and Cappy a long and dramatic with no added sugar, Cappy Multivitamin BrandValues journey, being chased Generally, people are looking for simple ways and bombarded by to feel good.This means pursuing all round the German air force, well-being and personal fulfillment. they managed to Cappy is more than a juice. It's a way of life. arrive at the English More than anything, it exudes vitality. Cappy gives Channel, but it was you the self-confidence you need. too late to depart This is a brand that leaves you feeling both for England. Forced emotionally and physically uplifted. Market According to MEMRB data,The Coca Cola to return to Brussels, The Cappy brand has the potential to last and The Coca-Cola Company strives to be a special Company is the juice manufacturer that together with his employees and their families, really influence people's lives, given the increasing part of people's lives across more than 200 recorded the highest increase in the last two Carl West had the pleasant surprise of finding his concerns consumers have with regard to well-being.The brand is positive and engaging countries, more than 100 languages, a multitude years, and consequently holds a leading position plant untouched. enjoying life in a spontaneous and healthy way. of cultures and geographies.The company's core on the overall juice sector in Romania. Despite the war, life continued. Unable to The Cappy brand values mostly rely on the value lies in its commitment to all forms of obtain supplies of the famous Coca-Cola natural health-giving properties and high quality diversity: race, gender, ideas and ways of living, Achievements concentrate from the States, Carl West invented of the product. cultures and business practices.The Coca-Cola Due to sustainable investment in brand equity, an orange-flavoured drink that he called Cappy. Company believes that this value provides Immediately adopted by the Belgians, Cappy Cappy has played a major part in a very the creativity and innovation essential to its became one of the most popular post-war economic interests.The diverse approach of the challenging and innovative marketplace. brands of The Coca-Cola Company. company is also entirely reflected in its products. Through constantly maintaining its leadership In 1940, researchers from The Minute Maid The Cappy brand plays an important role on position within the juice market, Cappy is Company identified a way of preserving orange the juice market in Romania.The local market is appreciated by all stakeholders for being a brand juice for a long period of time. At the beginning very well delimited, consisting of three segments that has always kept its promises. of the 1950s, the procedure for transporting that are differentiated by their juice content and For The Coca-Cola Company, this brand is orange juice over large distances was perfected. consumer composition: Still Drinks (4-24% juice another success story, a brand that since its The novelty consisted in the fact that the juice content), Nectars (25-99% juice content), Juices introduction in 1994 has improved its was frozen and shipped to customers in specially (100% juice content, no added sugar). performance every year by expanding its refrigerated units. In 2005, the juice market in Romania was portfolio and quickly responding to market In 1960,The Minute Maid Company, now the particularly dynamic, increasing by 56% in terms needs and industry trends. world leader in the fruit juice market, became a of volume compared to the previous year. division of The Coca-Cola Company.Thus, the Tempo light variants - were added, so as to Cappy developed faster than the market itself, History experience of more than 100 years of the complete the portfolio of Cappy Tempo, which is registering an increase of 73% over this period. Each and every product of The Coca-Cola powerful Coca-Cola Company was combined now available in five versions. Cappy Tempo light Company has its story. For more than a century, with the Minute Maid expertise. was launched in February 2005.This new sugar- the adventure of succeeding on the international Launched on the Romanian market in 1995, free soft drink in orange or grapefruit flavour THINGSYOU DIDN'T KNOW ABOUT market has entailed perseverance, intelligence, Cappy quickly became the number one choice contains six added vitamins, an original fruit brings consumers the full-flavoured freshness of managerial spirit, new advertising formulas, and for consumers of all ages. combination (guava, mango, passion fruit, apricot, handpicked fruit on hot summer-days. Cappy sometimes, surprises. The success of the Cappy brand led The orange) and Cappy Blackcurrant is a new flavour, It is well known that during the World War II, Coca-Cola Company to launch a local variant - unique to the Romanian market, delicious and Recent Developments the US national soft drink, Coca-Cola, was Cappy Tempo, a non-carbonated soft drink healthy due to its fruit content, which is known It is also interesting to know that Coca-Cola The Cappy brand was born during World War II in Belgium present on all battlefields where Americans were containing natural fruit juice. to be rich in antioxidants. brand products are in ever-increasing demand in fighting alongside the Allies. A special moment in the history of the Cappy Nectar: seven ways to say “Good Romania.This warm response on the part of the Cappy Tempo was developed especially for the But not many people know that, at the same company is represented by the introduction, in morning!” is based around the delicious juice of market is highly rewarding and stimulating. It Romanian market in 1994 and later time, another brand of The Coca-Cola Company the 1990s, of “Soft Squeeze Standard”.Through carefully selected fruits intended to offer the obliges the company to keep close to consumers, introduced in other markets as well was born in Europe - in Belgium to be precise. this technology, the nectar of the best quality and body both energy and a vitality boost. to find out more about their wishes and The story of patenting the Cappy soft drink in an carefully selected fruits is extracted by squeezing, On February 2nd 2002, Coca-Cola Romania preferences. The Minute Maid Company is the biggest juice Europe entirely engaged in the frenzy if not total not too hard, not too gently, so that the bitter launched Cappy Nectar in a new one litre (33.82 One of the secrets of The Coca-Cola manufacturer in the world war could well make for an exciting film. taste of the peel does not make its way into the oz) - Tetra Pak box with a threaded cap. Company’ global leadership in the soft drinks th In 1940,The Minute Maid Company invented a On May 13 1940, anticipating the imminent juice. As a result, the fresh fruit flavour of the soft Seven versions of Cappy Nectar are currently market lies precisely in this constant observation way to preserve orange juice for a long period occupation of Belgium by the Germans, Carl drink remains intact. available in this packaging: orange, pear, peach, of consumers, and promptly adjusting to the ups of time and later perfected the transportation West, the manager of the Coca-Cola branch in This is why all Cappy juices taste so good. apricot, grapefruit, multi-fruit and cherry. and downs of the market. of orange juice over large distances

44 45 Being a natural product, full of vitamins and Cappy Tempo - "Love at first sight" Taking this into account, Cappy strives to energy, with no added preservatives, Cappy is In 1994, Cappy Tempo was launched in respond quickly to market trends and thus, in the healthy choice for any time of the day.The Romania, as one of the first non-carbonated February 2006, Cappy blood orange was fruits from which these juices are extracted are refreshing drinks with fruit juice. Cappy Tempo is launched in Romania. of the highest quality, and come from famous a local brand that was developed especially for orchards, such as Brazil's orange-tree plantations. this market.While the mother brand Cappy Promotion ranks among the oldest Coca-Cola brands in As Cappy prefers talking to its loyal customers Product Belgium and Austria, Cappy Tempo premiered in through one-to-one communication, Cappy has Fruit juices, fruit flavoured soft drinks and vitamin Romania. found innovative ways to reach consumers and enhanced versions make this line of beverages a Demand for the product has grown as has established a strong relationship over the hit all over the world.Thanks to an extensive consumers today are increasingly concerned years. about vitamins and relate health and vitality to Belgium, suggested that his range of flavours that vary from country to Every year, the Cappy team is looking for new the consumption of natural products. employees seek refuge in country, local tastes are met in all sorts of ways to reward consumers through creative A popular new variant called Cappy Selecþ ii France together with all creative ways. but efficient BTL activities such as in-store was introduced in 2003, in response to local their equipment and a The Cappy brand franchise in Romania promotions, sampling programs, experiential demand for premium products and natural stock of sugar. From consists of three product lines: Cappy Premium, marketing programs, national consumer flavours. Cappy Selecþ ii contains more than there they intended to Cappy Nectar and Cappy Tempo. promotions, etc. 99% natural juice and no added sugar. Cappy leave for England. Cappy Premium selects the best fruits, offering A good example of a successful national Selecþ ii is known as Cappy Juice in some On Wednesday, consumers excellent taste, and a natural product promotion is the one that was implemented in countries. May 15th , a truck and a full of vitamins and energy, with no added summer 2004 under the title of “Reward the This soft drink quickly found favour with bus containing 64 preservatives, that offers well-being throughout Olympian within you”.The main promotion was Romanians of all ages, enabling The Coca-Cola passengers, (a third of the day. linked to the Athens Olympic Games, offering a Company to continue satisfying its consumers. whom were children), set Each of the three Cappy Premium products is sense of general well-being and aspiration. Thus, in recent years, new flavours - orange, out on their journey.After special: Cappy 100% Orange is a 100% fruit juice, grapefruit, peach, kiwi & lemon and Cappy a long and dramatic with no added sugar, Cappy Multivitamin BrandValues journey, being chased Generally, people are looking for simple ways and bombarded by to feel good.This means pursuing all round the German air force, well-being and personal fulfillment. they managed to Cappy is more than a juice. It's a way of life. arrive at the English More than anything, it exudes vitality. Cappy gives Channel, but it was you the self-confidence you need. too late to depart This is a brand that leaves you feeling both for England. Forced emotionally and physically uplifted. Market According to MEMRB data,The Coca Cola to return to Brussels, The Cappy brand has the potential to last and The Coca-Cola Company strives to be a special Company is the juice manufacturer that together with his employees and their families, really influence people's lives, given the increasing part of people's lives across more than 200 recorded the highest increase in the last two Carl West had the pleasant surprise of finding his concerns consumers have with regard to well-being.The brand is positive and engaging countries, more than 100 languages, a multitude years, and consequently holds a leading position plant untouched. enjoying life in a spontaneous and healthy way. of cultures and geographies.The company's core on the overall juice sector in Romania. Despite the war, life continued. Unable to The Cappy brand values mostly rely on the value lies in its commitment to all forms of obtain supplies of the famous Coca-Cola natural health-giving properties and high quality diversity: race, gender, ideas and ways of living, Achievements concentrate from the States, Carl West invented of the product. cultures and business practices.The Coca-Cola Due to sustainable investment in brand equity, an orange-flavoured drink that he called Cappy. Company believes that this value provides Immediately adopted by the Belgians, Cappy Cappy has played a major part in a very the creativity and innovation essential to its became one of the most popular post-war economic interests.The diverse approach of the challenging and innovative marketplace. brands of The Coca-Cola Company. company is also entirely reflected in its products. Through constantly maintaining its leadership In 1940, researchers from The Minute Maid The Cappy brand plays an important role on position within the juice market, Cappy is Company identified a way of preserving orange the juice market in Romania.The local market is appreciated by all stakeholders for being a brand juice for a long period of time. At the beginning very well delimited, consisting of three segments that has always kept its promises. of the 1950s, the procedure for transporting that are differentiated by their juice content and For The Coca-Cola Company, this brand is orange juice over large distances was perfected. consumer composition: Still Drinks (4-24% juice another success story, a brand that since its The novelty consisted in the fact that the juice content), Nectars (25-99% juice content), Juices introduction in 1994 has improved its was frozen and shipped to customers in specially (100% juice content, no added sugar). performance every year by expanding its refrigerated units. In 2005, the juice market in Romania was portfolio and quickly responding to market In 1960,The Minute Maid Company, now the particularly dynamic, increasing by 56% in terms needs and industry trends. world leader in the fruit juice market, became a of volume compared to the previous year. division of The Coca-Cola Company.Thus, the Tempo light variants - were added, so as to Cappy developed faster than the market itself, History experience of more than 100 years of the complete the portfolio of Cappy Tempo, which is registering an increase of 73% over this period. Each and every product of The Coca-Cola powerful Coca-Cola Company was combined now available in five versions. Cappy Tempo light Company has its story. For more than a century, with the Minute Maid expertise. was launched in February 2005.This new sugar- the adventure of succeeding on the international Launched on the Romanian market in 1995, free soft drink in orange or grapefruit flavour THINGSYOU DIDN'T KNOW ABOUT market has entailed perseverance, intelligence, Cappy quickly became the number one choice contains six added vitamins, an original fruit brings consumers the full-flavoured freshness of managerial spirit, new advertising formulas, and for consumers of all ages. combination (guava, mango, passion fruit, apricot, handpicked fruit on hot summer-days. Cappy sometimes, surprises. The success of the Cappy brand led The orange) and Cappy Blackcurrant is a new flavour, It is well known that during the World War II, Coca-Cola Company to launch a local variant - unique to the Romanian market, delicious and Recent Developments the US national soft drink, Coca-Cola, was Cappy Tempo, a non-carbonated soft drink healthy due to its fruit content, which is known It is also interesting to know that Coca-Cola The Cappy brand was born during World War II in Belgium present on all battlefields where Americans were containing natural fruit juice. to be rich in antioxidants. brand products are in ever-increasing demand in fighting alongside the Allies. A special moment in the history of the Cappy Nectar: seven ways to say “Good Romania.This warm response on the part of the Cappy Tempo was developed especially for the But not many people know that, at the same company is represented by the introduction, in morning!” is based around the delicious juice of market is highly rewarding and stimulating. It Romanian market in 1994 and later time, another brand of The Coca-Cola Company the 1990s, of “Soft Squeeze Standard”.Through carefully selected fruits intended to offer the obliges the company to keep close to consumers, introduced in other markets as well was born in Europe - in Belgium to be precise. this technology, the nectar of the best quality and body both energy and a vitality boost. to find out more about their wishes and The story of patenting the Cappy soft drink in an carefully selected fruits is extracted by squeezing, On February 2nd 2002, Coca-Cola Romania preferences. The Minute Maid Company is the biggest juice Europe entirely engaged in the frenzy if not total not too hard, not too gently, so that the bitter launched Cappy Nectar in a new one litre (33.82 One of the secrets of The Coca-Cola manufacturer in the world war could well make for an exciting film. taste of the peel does not make its way into the oz) - Tetra Pak box with a threaded cap. Company’ global leadership in the soft drinks th In 1940,The Minute Maid Company invented a On May 13 1940, anticipating the imminent juice. As a result, the fresh fruit flavour of the soft Seven versions of Cappy Nectar are currently market lies precisely in this constant observation way to preserve orange juice for a long period occupation of Belgium by the Germans, Carl drink remains intact. available in this packaging: orange, pear, peach, of consumers, and promptly adjusting to the ups of time and later perfected the transportation West, the manager of the Coca-Cola branch in This is why all Cappy juices taste so good. apricot, grapefruit, multi-fruit and cherry. and downs of the market. of orange juice over large distances

44 45