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Post-Show Report 2017

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POST-SHOW REPORT 2017 BIG CROWDS. BIG SUCCESS. Thousands of homeowners converged on the State Fair Park for three days of shopping at the 2017 Oklahoma City Home + Garden Show, making it a must-attend event again this year. With ideas in mind and money to spend, visitors eagerly walked the show to gain inspiration and meet with 500 exhibitors and experts to discuss their projects. Here’s a recap of the exciting marketplace these visitors experienced. 43,116 10,493,059 TOTAL ATTENDEES PAID MEDIA IMPRESSIONS Did you • 37,379 UNIQUE visitors browsed our know? show website in the 30 days prior to the show. Web banners are available at a low cost to put YOU in front of this powerful and huge online audience. • 2,552 NEW consumers signed up to receive information from us in the future. Ask us how you can communicate your marketing message to them year-round. EXHIBITOR SNAPSHOT VISITOR SNAPSHOT The results speak for themselves! Exhibitors shared their experiences in the post-show survey. Here’s what was reported: • 97% rated their overall satisfaction with the show as excellent, very good or good % • 91% were very satisfied or somewhat satisfied that their expectations of 96 the show were met are very likely or somewhat • 91% will definitely recommend or are likely to recommend the show to likely to recommend the other potential exhibitors show to a friend or family • 91% rated the quality of attendees as excellent, very good or good member VOICING YOUR OPINION % Here’s what exhibitors in this year’s show had to say: 95 • “The new Bennett Event Center is great!” are homeowners Don Wood, Wood Carpentry • “Marketplace Events is a great company with which to work. The % show staff is helpful and they care as much as we do about putting 74 on the best show possible. They’re the kind of company you feel attend with a spouse or confident doing business with.” Donna Johnson, Bath Fitter partner (meet both decision makers) • “The new building was wonderful and attendance was outstanding! The show team was excellent and accommodating.” David Chilcoat, Monte Cristo Ironworks MORE • “The OKC Home + Garden Show is a very good show with good THAN HALF attendance and many exhibitors.” Dale Pfundt, Southwest Builders have a home renovation budget of up to $50,000 SPONSORSHIP Looking for unique ways to gain additional exposure before, during PROVEN RESULTS and after the show? Contact Jill Kivett at 604-639-2288 or We manage multiple shows [email protected] for rates and info for this or any Marketplace in the same market and Events show. our research shows 96% of visitors are unique to EACH SATISFACTION GUARANTEED! of our shows. If you are Any visitor who was not completely satisfied with the Oklahoma City exhibiting in only one of our Home + Garden Show was able to visit the Show Office and submit Oklahoma City Home Shows, paperwork to receive a full refund. This guarantee was promoted in you’re missing out on entire show advertising. We’re pleased to report that out of 43,116 visitors, we audiences of customers! received 0 requests for a refund. GETTING THE WORD OUT SOCIAL MEDIA Advertising spend topped more than $84,600! Plus, the show @OKCHomeShow garnered more than 10.4 million paid impressions across a variety of mediums. Spreading these dollars across multiple media—television, • 48,798 impressions radio, print, outdoor and online—ensured total saturation of the local • “@jcamerontv invites you to the market and drove thousands of attendees through the doors. #OKCHomeShow this weekend. Come hear from him, learn from experts, visit tiny homes and & more!” Tweeted by Jason Cameron to his MEDIA SAMPLES 15,500 followers PRINT ADS SHOW GUIDE (12 pages) EMAILS Home And Garden Events • 101,369 fans • “OKCHomeShow this weekend. Stop by and check it out.” Posted by Jason Cameron to his 11,159 followers • “To all our gardening friends the Gentlemen in the middle is Joel Karsten and he has the book Straw Bale ADMISSION TICKETS ONLINE ADS Gardens. Wonderful way to create your own backyard garden.” Posted by Matt Fox to his 4,463 followers BILLBOARDS TV – Our strategy to secure top prime programs on stations such as KWTV, KFOR, KOCO, KOKH, KAUT, COX Media and others ensured attendees at the show who were eager to buy. Radio – Hundreds of thirty-second spots were heard across stations such as KTOK, KJYO, KXXY, KTST, KBRU, KATT, KMGL, KOMA, KJKE and others. Plus, on-air contests and ticket giveaways all contributed to traffic. Print – We teamed up with The Oklahoman and the Oklahoma Gazette to promote the show with attention- grabbing ads. Online – Our digital presence on multiple websites gave us total saturation of the market. Direct Mail – Inserts in advertising circulars kept us top-of-mind in the weeks leading up to the show. 2017 OKLAHOMA CITY HOME + GARDEN SHOW 1. Jason Cameron of DIY Network’s “Man Caves” 1 2 and “Desperate Landscapes” shared advice and helpful tips for attendees considering a home improvement or landscaping project. 2. Home Grown, provided by Tony’s Tree Plantation, allowed guests to stroll through more than 2,000 sq. ft. of beautiful landscaping, gaining inspiration and ideas for transforming their own outdoor spaces. 3 3. Visitors toured the Tiny Home Village for functional and stylish small space ideas. These miniscule living spaces are all the rage and were a huge hit at the show. 4. Guests got their hands dirty and took home their own creations this year at the Make-It, Take-It Workshops. These free hands-on workshops allowed attendees to learn directly from experts. 4 5 5. Attendees tried their hand at interior decorating at the White Couch Challenge. Using accessories from At Home, they turned the blank slate into a welcoming conversation area. Designs were posted to social media and the amateur decorator receiving the most likes for his/her space won the couch and all accessories used. THANK YOU TO OUR SPONSORS & PARTNERS SAVE THESE DATES! JANUARY 19-21, 2018 State Fair Park—Oklahoma OklahomaCityHomeShow.com CALL TODAY TO BOOK 2018! ANNE RYAN JOHN RUNION Exhibit Sales Consultant Exhibit Sales Consultant 405-832-9090 (Alpha #, A-L) 405-312-9138 (Alpha M-Z) [email protected] [email protected] MARCH 23-25, 2018 RAEANN SAUNDERS State Fair Park—Oklahoma Show Manager HomeShowOKC.com 405-301-5525 [email protected].
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