Golden Quarter’

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What UK Shoppers Want in the ‘Golden Quarter’ Black Friday, Cyber Monday and Boxing Day offer a prolonged sales season for shoppers and retailers. We interviewed 2,000 adults to find out what drives UK shoppers in this golden quarter. The Magic Of Christmas Shopping Our research found that despite the increasing popularity of shopping online, the store experience remains highly relevant in the most important shopping season of the year. For people who like to shop on the high street more at Christmas than any other time of year, the attraction is clear. 71% prefer the physical experience of browsing and buying gifts Will it be a Mobile Christmas? Although only one quarter of respondents use mobile to make purchases, the importance of a great mobile experience should not be underestimated… 39% of shoppers use mobiles to look for inspiration 28% of shoppers use mobiles to check prices while in-store The Quest to Get the Christmas Shopping Done It might come as no surprise that men and women have a very different approach to Christmas shopping. While women aim to have their shopping wrapped up in November… For men, the most popular date to have their high street shopping done is Christmas Eve. 34% 39% Only 34% of women Two in five men said they wait for sales events would wait for deal days Where Do Shoppers Find Inspiration? 68% 52% 44% search online go in-store turn to their friends for help What’s Important to Shoppers? for online in-store shoppers in-store purchases, find deals and shoppers favour shoppers say promotions are stores with good speed of delivery crucial stock levels is critical One-dimensional shopping journeys are over. As customers interact with retailers across multiple touchpoints, it’s vital that retailers understand, adapt and respond to consumers’ changing preferences. For retailers who are committed to Engaging Customers Differently, the golden quarter provides a golden opportunity. linkedin.com/company/aptos-retail twitter.com/aptos_retail facebook.com/AptosRetail Source: This research was conducted by 3Gem and surveyed 2000 adults in the UK October 2018.

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Snow and Low Temperatures, December 2010
Snow and low temperatures, December 2010 From late November to Boxing Day 2010 the UK experienced two spells of severe winter weather with very low temperatures and significant snowfalls. The first of these spells lasted for two weeks from Thursday 25 November to Thursday 9 December and saw persistent easterly or north-easterly winds bringing bitterly cold air from northern Europe and Siberia, accompanied by snow. Eastern Scotland and north-east England saw the most persistent and heaviest snow, which accumulated to depths of 50 cm or more across the higher ground by the end of the spell. However, lower lying areas were also affected and the snow increasingly spread to other parts of the UK, so that by early December many areas of the UK were under lying snow. Temperatures struggled to rise above freezing during the day and there were very severe frosts at night. Temperatures widely fell below -10 °C on several nights and on occasion below -20 °C in northern Scotland. This spell of snow and freezing temperatures occurred unusually early in the winter, with the snowfalls judged as the most significant and widespread in late November and early December since late November 1965. The period from 9 to 15 December saw milder and quieter conditions with a gradual thaw of lying snow. However, a second spell of severe weather began on Thursday 16 December as very cold Arctic air pushed down across the UK from the north. Snow showers affected the north and west on Friday 17 December, while there was heavier snow across southern England and Wales on Saturday 18 December.
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