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History of Online Retail

Major Milestones The evolution of events and ascent of ecommerce 2015 PayPal 1999 spun-off Zappos from launches Ebay web-only 1979 1989 shoe store Record Michael PeaPod 1995 2010 2012 2007 Groupon E-tail year for Aldrich becomes Launch Victoria 2002 online and Apple rejects sales invents first online of Secret Ebay mobile launches offer from to online grocery site acquires commerce iPhone Google $1 trillion shopping store and Ebay launch PayPal growth

1980 1995 2000 2005 2010 2015

1994 1998 2000 2005 2011 2014 Online PayPal Dot-com YouTube 2009 Diapers.com Alibaba banking launches bust launched Amazon aquired Group has enables first payment and by Amazon largest Pizza Hut service Overstock IPO Ever e-transaction loose NY sales tax battle

Zappos acquired by Amazon

Source: Internet Retailer, Wikipedia

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For More Information, EQM Innovative. Transparent. Exposure. visit us at: INDEXES eqmindexes.com Top Ten Global Spending Days Online Retailers are Getting a Greater Share

Global e-commerce sales totaled$1.7 trillion in 2015. Thanks to its convenience, price, selection, and rapid delivery options, online shopping has transformed the way we shop. Here's a list of some of the biggest cyber shopping days around the globe.

GLOBAL SHOPPING CALENDAR

JANUARY 1 NEW YEAR’S DAY

As the shopping season comes to a close, more than $939 million was FEBRUARY 8 spent online in 2015.

FEBRUARY 14 The Chinese New Year or Spring Festival is a 15-day holiday celebrated by a number VALENTINE’S DAY of countries in Asia. Cleaning before the New Year is a tradition, followed by the need to shop for new purchases to ring in Western cultures celebrate with the purchase of flowers, chocolates, and jewelry. In 2016, a growing amount of “love dollars” were spent using mobile devices, MARCH-MAY with more than 20% of purchaser’s using smartphones, and 17% tablets. MOTHER’S DAY

Originating in the U.S., Mother's Day is now MID-OCTOBER/NOVEMBER celebrated around the world. It is the second most profitable retail day in Brazil, resulting in more than $1.5 billion BRL online sales ($395 million USD) in 2015. India's 5-day Diwali festival celebrating the victory of light over darkness, has become a big online shopping period. In 2015, e-commerce traffic in India surged 11.11 75% during Diwali. SINGLES DAY

Singles Day, China’s 24-hour online shop-a- LATE NOVEMBER thon, smashed records in 2015, raking in $14.3 billion USD of gross merchandise volume (GMV) for a 60% YOY increase.

The traditional start of the U.S. holiday shopping season, a growing number of shoppers are opting to stay home, eat turkey, watch football, and shop online. In DAY AFTER THANKSGIVING 2015, U.S. online sales totaled $1.1 billion. MONDAY AFTER This traditional U.S. holiday shopping day THANKSGIVING which falls the day after Thanksgiving has now spread to many countries around the globe. The U.S. still led the way with more than $1.6 billion in sales in 2015. Created originally to get more people to shop online, Cyber Monday has become the biggest U.S. online holiday shopping day of the year. In 2015, cyber sales surpassed $3 26 billion, the heaviest U.S. online spending day in history.

Boxing Day is traditionally a day synonymous with discounts and savings for UK consumers. But e-commerce sales on Boxing Day were actually down in 2015, as online spend becomes spread out throughout the entire holiday shopping season and gift cards are increasingly spent on Day.

ONLINE COMMERCE

Since 2000, 75% of retail sales have occurred through online channels, growing at an annual rate of 15%.

Sources: Revenuewire, National Retail Federation Survey, Clickz.com, Comscore, InternetRetailing.net, travelchinaguide.com, PwC

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EQM 858.935.6041 INDEXES www.eqmindexes.com EQM Online Retail Index (IBUYXT) © EQM Indexes, All Rights Reserved, 2016 One Minute in Online Retail

60 SECONDS OF 2016 ONLINE RETAIL

105 $1,200 Gourmet $9.9 46 Number food of million Active and gift Orders baskets Sales on Customers 7,762 sold Singles $204K Unique Day Sales Revenue Visitors 10 $5K Postage Mobile App Printed 60 Downloads Auction Orders Revenue $10K $500 Placed SECONDS Messages Payments Sent Made Gross 400+ $219K Hours Bookings Watched Total Grubs 69,444 Visits $114K 2K 168

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For More Information, EQM Innovative. Transparent. Exposure. visit us at: INDEXES eqmindexes.com