Credentials Legacy of helping
www.accentiiadigital.co.uk Tom Kelly
AREAS OF EXPERTISE • 2011-13 Development of entrepreneurial portfolio
Creative Product Leadership During this time I developed ventures and projects in a variety of • Setting, inspiring & maintaining vision sectors, including social media, healthcare and financial markets.
• Leading creative/technology teams • 2010-11 - Lead Creative Technologist @ BBC Television • Championing digital products Centre, Wood Lane, London.
Creative software development In this transformational executive role at the BBC, I was responsible • Commercial strategic thinking for bringing radical strategic change for commercial success. I was tasked to drive and manage BBC Television Centre (TVC) technol- • Trend-finding for innovation ogy strategy, agenda and projects. As the structured digital technology adviser across the BBC I applied digital insight from vid- Core digital skills eo games, software development and social media to TVC’s digital • Grass-roots foundations projects. It was also my responsibility to identify embryonic trends, possible future shifts and potential areas for transformational • UX, IA ,gaming applications in the context of new technology and legacy methods. • Problem solving • 2009-10 Lead Creative @ yazino.com on Facebook • Maximising engagement & usefulness In this role I was responsible for all UI and UX issues for the world’s first massively multi-player online casino venture.I led the UI chal- PROFESIONAL PROGRESSION lenge and related creative aspects for a bespoke Internet technol- 1996-2003 Video Games ogy company, helping to take them to the next phase and beyond. 2003-2007 Consultancy At the time this Internet name was struggling with the transition 2007-2007 Sabatical into the digital production of creative/interactive gaming products. 2008-2010 Socialmedia I enabled a transformation of its production capability, so that it was 2010-2011 Broadcasting able to produce entertainment experiences of significant strength, 2011-2013 Entrepreneur bringing a £2 million investment for further expansion.
• 2008-9 Lead Creative/Technology Thinker @ flagship i-gaming PERSONAL SKILLS platform for a major Las Vegas casino I’m a hands-on creative/manager (full of energy, optimism and enthusiasm) with a I worked to lead and support the breaking of new ground and the collaborative leadership approach (in- realisation of an i-gaming platform with significant technological clusive and enabling). You’ll find me highly advantage over methods based on Adobe® Flash. approachable (I speak easy) even though I’m a technology leader (a bit of an • 2006–7 Studio Head @Accentiia Consultants evangelist) with an inspiring personal- ity (a make-it-better person). I’m naturally On an assignment for Accentiia Consultants to India as Studio Head charismatic (simply a relaxed influencer) for a production studio, I was tasked with developing and leading an and I could be your force for success. Indian digital content outsource solution with full executive control of a 20+ talent resource. I delivered to expectations and enabled the studio to capture contracts for Tier 1 brands within its sector, with high profile AAA titles from around the world, including MotoStorm, Killzone 2, Ford Street Racing and B-Boy. These had a combined sales value in excess of US$10 million worldwide. PERSONAL DETAILS • 2005 Lead Artist @Urban Football Project London Based - SW6 Nationality - British- Scottish As Lead Artist I successfully realised the 2nd pioneering of new a game genre concept, Urban Football Project, which culminated in the signing of a US$4.8 million cross-platform development deal with Acclaim Inc Tom Kelly
In 2012 CEO Sky Cloud speaks of ‘the “absolutely excellent critical mind” Tom Kelly, who is a “terrific creative personality” and an “authoritative innovator” respected by creative’s, developers and members of Sky Dev Team. He frequently acts as champion for progress on behalf of all stakeholders seeking trans- formation and change while always seeks to mitigate risk and costs, often handles difficult project cases with significant complex elements.’‘A leading specialist in interactive digital ventures, market sources say he superbly handles work of the utmost complexity and he continues to be a favoured choice of many notable brands for cutting-edge cases.’
The CEO of BBC Studios (2011) describes him as an ‘outstanding team leader with unrivalled knowledge of digital production and the opportunities it presents’
In 2010 CEO Yazino Casino CEO recorded that he ‘clearly has empathy with the grassroots challenges of making digital content and leading projects, has the gravitas to pull off difficult situations.’
In 2009 Aris Technology CTO wrote that he has an excellent knowledge of both creative process and real world technical development, something which gives him a rounded approach to his work. He is ‘capable at looking at ventures from angles others might not, he is a very powerful leader who certainly captures the attention all who work with him’; he is ‘a delight to deal with’, ‘has a really nice touch with clients’ and ‘business mindedness and skills that simply knock opponents out.’ It says that ‘digital profesionals favour him as he is “always thorough and well prepared, and has total command of the challenges in front of him’.
Without doubt he is best known for his work in digital entertainment and cutting-edge innovation, having a consistent professional theme of looking forward and taking on difficult challenges. However, his interest extend into:
• Leverage vast gaming heritage to help business produce first-class e-products and e-services. • Transforamtion / troubleshooting and finding business opportunities for possible exploitation. • other cases involving breaking-new ground or project turnaround applications.
Creative ‘Big Picture’ Thinking - Champion the product / experience offering • Conceptual thinking • Inspiring & maintain creative / tech vision • Technology evangelist • Concept development • Realise concept to technology solutions • Strategic thinking • Lead the creative team to design solutions from concept to completion
Project Management Side - Forward anticipation • Smart risk mitigation & control • Communicating creative / technical issues • Project planning & scope out • Day 2 day problem solving / Fire-fighting / monitoring • Leading and influencing creative teams • Safeguard all stake holders • Confident client facing
Man Management Side - Lead & develop creative / technical Talent • Motivating / mentoring & supporting • Intelligent product design & improvement • Creative ‘out of the box thinking’ uses of creative technolo- gies • Production Implication and requirements • Strategic thinking and advice
Digital Design / Content Making Side - Informational architecture • Strong graphic designer • User inter- face designer - Conceptualise user experience > Create visual prototypes or screens • Experience Engi- neering (Playability, game mechanics, game personality,) • Digital video & sound (create, edit, encoding) • 2D / 3D content development • E-commerce • Technology R&D • Online / i-Gaming Development • Flash and HTML/CSS • WEB • Rich Media Banners • Optimisation of content for restrcited platforms
Legacy of enabling success fd Fact Sheet Tom Kelly All facts as of 1 Jan 2013
CAREER
1993-5 Mutimedia Copmuting; studied at James Watt Collage technical College 1995-5 Animator - recruit multimedia, London 1996-6 Jnr Video Games Artist, Dreamweavers Studios , Leeds 1996-9 Video Games Artist, Gremlin Interactive Studios , Leeds 1996-9 Lead Artist (full-time), Reflections Studios(Sony), Tyneside 1999-03 Snr Video Games Artist (specialist cross product), Silicon Dreams Studios , Oxford 2003-06 Began consultancy practice specialising in reducing risks & costs of interactive Ent. 2003-07 Creative Director / Studio Head, Freelance , Bangalore, India 2008-09 Creative Director, Aris Technologies, new i-gaming platform for Las Vegas name 2009-10 Product Director, Yazino Casino, Breaking new ground facebook gaming , London, 2010-11 Appointed BBC Lead Technologist, BBC Television Centre, London 2011-12 Entrepreneur session developing London centric socialmedia brand, London 2013 Digital Consultant, Accentiia, London (www.accentiiadigital.co.uk)
PROJECTS A list of project involvement follows. Animator (1) Learning to Drive CD-ROM [1994] HMR Stationary Office - 3D Animations (3D Studio v4) Video Games Artist (1) Arms Race [1996] for Sony Playstation - Low polygon (<= 150 faces) - Vehicle designer (2) MasterMind [1996] for HASBRO PC-CDROM- All in game graphics 2D & 3D (3) Monopoly for [1996] for HASBRO PC-CDROM & Sony Playstation - Video cut scenes (4) Grand Theft Auto [1996] for Gremlin Interactive PC-CDROM & Sony Playstation - Prototype (5) Reloaded [1996] for Gremlin Interactive - PC-CDROM & SEGA Saturn -Technical Artist (6) Buggy [1997] for Gremlin Interactive - Sony Playstation - Technical conversion of levels (7) Actua IceHooky [1997] for Gremlin Interactive - Sony Playstation - General game artist (8) Actua Soccer 2 [1997] for Gremlin Interactive - Sony Playstation - Hybrid technical artist (9) Actua Soccer 3 [1997] for Gremlin Interactive - Nintendo 64 - Technical artist (10) Fox Soccer 3 [1997] for Gremlin Interactive - Sony Playstation - Technical artist
AAA Tile, 1 Million+ sales (Over 12 weeks No.1 across European Markets) (11) Premier Manager 98 [1998] for Gremlin Ineractive - PC-CDROM - Sony Playstation
(12) Driver 2 [1998] for Sony Interactive - PC-CDROM - Sony Playstation - Lead Artist (13) WordWide Soccer [1998] for Microsoft - XBOX - Concept & Artist (14) Disney Golf [1998] for Walt Disney - XBOX - Concept & Artist (15) Midway Blitz [1998] for Midway - XBOX - Concept & Artist (16) WordWide Soccer 2001 [2001] for SEGA- DreamCast - Snr/R&D Artist (17) UEFA Champions [2002] for Eidos- Sony PlayStation 2 - Environments / Lighting Lead Concept to Prototype for new hybrid gaming genre that leads to EA FIFA Street [2002] • Concept pitched to Acclaim, Activision and EA • EA take concept and develop into EA FIFA Street franchise • Acclaim Inc signs $4.3 million cross platform development deal with Silicon Dreams Studio
(18) Babe [2006] for Universal Studio- Sony PlayStation 2 - Production Manager (19) MotoStorm [2006] for Sony- Sony PlayStation 2 - Production Manager (20) KillZone 2 [2006] for Guerilla Games - Sony PlayStation 2 - Production Manager (21) BBoy [2006] for FreeStyleGames - Sony PlayStation 2 - Production Manager (22) Ford Street Racing [2006] for Eidos - Sony PlayStation 2, Xbox, PSP - Production Manager About Accentiia Contact Us: fd Radical thinkers. Pioneers of the digital age. Tom Kely Extreme thinkers. Creative performers. You Managing Director, Accenttia, UK & Ireland would expect all this from ex-games people, [email protected] wouldn’t you?
Recent times have seen an explosion in the number of web-connected devices accessing online services and an increasing drive to mon- etise content and transactions via web-based services. Accentiia offers its clients special consultancy tools, enabling them to pursue these new business opportunities and optimise existing offerings.
It’s simple. Accentiia Digital comes from a long-standing gaming heritage. Video games are interactive products that entertain. Video games invented and used creative technology years before it was called creative technology.
As ex-game people we live and breathe digital.
Our professional background combines full-tilt creativity with ideas that can drive forward innovation. We understand how it all works … and how it could work.
We are your independent, impartial, specialist digital consultancy partner. Our home page is www.accentiiadigital.co.uk
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