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Profiles Retail Forum: Nada RETAIL FORUM: NADA BRAND PROFILES DATA POWERED BY RETAIL FORUM: NADA A FRAMEWORK FOR EVALUATING BRAND FITNESS DATA POWERED BY Consumer insights powered by Cox Automotive Above average Above average BEHAVIORAL METRICS Engagement Engagement Median Score AGGREGATION (50th percentile) Owner Defection Below average Above average Owner Conquest Share Perceptions Perceptions Share of New Car Traffic Engagement Competitive pressure Share of PNVPs Below average Below average Engagement Engagement Below average Above average Perceptions Perceptions AGGREGATION COX AUTOMOTIVE PERCEPTUAL METRICS COLLECTS EXTENSIVE ROBUST SURVEY DATA #ANRetailForum RETAIL FORUM: NADA // 3 The profile provides a holistic competitive perspective Registration data reflect a brand’s footprint in the marketplace THE CHART IDENTIFIES BRANDS WITH ≈ New Car Retail Registrations SIMILAR COMPETITIVE STRENGTHS & CHALLENGES Shopper loyalty highlights an additional component of fitness with owners #ANRetailForum RETAIL FORUM: NADA // 4 RETAIL FORUM: NADA 2018 BRAND PROFILE RESULTS DATA POWERED BY Brand profiles heading into 2018 NON- LUXURY BRANDS (2017) LUXURY BRANDS (2017) 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 6 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // There are many ways an automotive brand can be fit “PUNCH ABOVE KEEP OWNERS HAVE POSITIVE HAVE STRONG MODELS ITS WEIGHT” COMING BACK MOMENTUM IN KEY SEGMENTS #ANRetailForum RETAIL FORUM: NADA // 7 RETAIL FORUM: NADA BRANDS THAT PUNCH ABOVE THEIR WEIGHT DATA POWERED BY Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 9 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 10 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 11 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Lower volume brands with disproportionately high perceptions NON- LUXURY BRANDS LUXURY BRANDS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 12 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Top 10 - perceptions that drive attitudes NORMALIZED INDEX* Mazda 195 Subaru 193 Volvo 188 Ram 182 Chrysler 181 GMC 172 Volkswagen 153 Porsche 140 MINI 131 Genesis 130 * 100 = behavioral/attitudinal parity for a brand with average engagement 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 13 RETAIL FORUM: NADA BRANDS THAT KEEP OWNERS COMING BACK DATA POWERED BY Shopper loyalty: Top 10 non-luxury brands SHOPPER LOYALTY 61% 57% 56% 55% 55% 54% 54% 48% 48% 47% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand. 2017 KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 15 Shopper loyalty: Top 10 luxury brands SHOPPER LOYALTY 48% 45% 45% 43% 43% 43% 43% 43% 43% 43% * The percentage of shoppers who get their trade-in value and go on to research pricing for a new vehicle from the same brand. 2017 KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 16 RETAIL FORUM: NADA BRANDS WITH POSITIVE MOMENTUM DATA POWERED BY Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 18 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Hyundai Ram Dodge Honda Chrysler ENGAGEMENT +9% +13% +7% +2% +6% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 19 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Kia Mazda Honda Chevrolet FIAT PERCEPTIONS +37% +11% +9% +2% +10% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 20 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 FIAT Jeep MINI Mazda Honda LOYALTY +63% +23% +95% +12% +6% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 21 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Non-luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Hyundai Ram Dodge Honda Chrysler ENGAGEMENT +9% +13% +7% +2% +6% Kia Mazda Honda Chevrolet FIAT PERCEPTIONS +37% +11% +9% +2% +10% FIAT Jeep MINI Mazda Honda LOYALTY +63% +23% +95% +12% +6% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 22 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 23 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo ENGAGEMENT +32% +7% +9% +21% +40% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 24 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Porsche Acura Audi Volvo Mercedes-Benz PERCEPTIONS +26% +15% +7% +5% +3% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 25 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Jaguar Audi Acura Buick Porsche LOYALTY +603% +28% +37% +44% +15% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 26 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // Luxury brand profile shifts (Top 5 improvements) 2017 BRAND FITNESS COMPARED TO 2016 Infiniti Mercedes-Benz Acura Jaguar Alfa Romeo ENGAGEMENT +32% +7% +9% +21% +40% Porsche Acura Audi Volvo Mercedes-Benz PERCEPTIONS +26% +15% +7% +5% +3% Jaguar Audi Acura Buick Porsche LOYALTY +603% +28% +37% +44% +15% 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic 27 2017 Experion Automotive Registrations #ANRetailForum RETAIL FORUM: NADA // RETAIL FORUM: NADA MODELS THAT DRIVE A BRAND’S FITNESS DATA POWERED BY Model attitudinal perceptions (non-luxury case study) Accord 1st F-150 1st Civic 1st Mustang 3rd CR-V 1st Taurus 5th th Fit 1st Explorer 6 th HR-V 1st Escape 7 th Odyssey st Expedition 7 HONDA’S MORE 1 FORD HAS th LIMITED LINE-UP Ridgeline 2nd Edge 8 POCKETS OF LEADS IN MOST STRENGTH OF ITS SEGMENTS Pilot 3rd Fiesta 8th IN KEY SEGMENTS Fusion 9th Focus 10th 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 29 Model behavioral engagement (non-luxury case study) Accord 1st F-150 1st Civic 1st Fiesta 1st CR-V 1st Mustang 1st HR-V 1st Expedition 2nd Odyssey 2nd Explorer 2nd Fit 3rd Focus 2nd BOTH FORD AND Pilot 5th Fusion 4th HONDA ARE th VERY Ridgeline 6th Taurus 4 COMPETITIVE IN ATTRACTING Escape 8th SHOPPER INTEREST Edge 9th 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 30 Model attitudinal perceptions (luxury case study) LS 1st A3 1st LX 1st A4 2nd NX 1st A8 3rd RX 1st Q5 3rd ES 4th Q3 4th IS 4th A6 5th GS 6th Q7 5th LEXUS AND AUDI ARE BOTH VERY WELL-PERCEIVED ACROSS THEIR RESPECTIVE LINE-UPS 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 31 Model behavioral engagement (luxury case study) RX 1st Q5 1st NX 2nd Q7 3rd LS 4th A6 4th GS 5th A3 5th LX 7th A8 5th IS 11th Q3 6th LEXUS HAS AUDI IS MORE POCKETS OF ES 12th A4 7th UNIFORMLY STRONG STRENGTH ACROSS ITS LINE-UP 2017 Cox Automotive Brand Watch 2017 Autotrader and KBB.com Traffic #ANRetailForum RETAIL FORUM: NADA // 32 RETAIL FORUM: NADA NEAR-TERM FUTURE PRODUCT LAUNCHES DATA POWERED BY Non-luxury brands 2018 2019 2020 REDESIGN Chevrolet Silverado REDESIGN Dodge Durango REDESIGN Chevrolet Tahoe GMC Sierra Dodge Journey Chevrolet Suburban Hyundai Santa Fe Ford Escape Ford F-150 Jeep Wrangler Ford Focus Ford Fusion Nissan Altima Ford Explorer Ford Mustang Nissan Versa Hyundai Sonata GMC Yukon Ram 1500 Jeep Grand Cherokee GMC Yukon XL Toyota RAV4 Nissan Frontier Honda Fit Volkswagen Jetta Toyota Corolla Kia Sorento Toyota Tundra Nissan Pathfinder NEW Chevrolet Blazer Toyota Sienna Toyota Highlander Ford EcoSport Toyota 86 Honda Insight Volkswagen Passat NEW Ford Bronco Hyundai Nexo Volkswagen EVs Hyundai Kona NEW Chrysler Midsize Crossover Nissan Kicks Ford Ranger Ford Model E Volkswagen Arteon POSSIBLE GMC Compact SUV Ford C-Segment Crossover POSSIBLE Honda Passport Kia Large Crossover Kia Stonic Jeep Scrambler Jeep Wagoneer/Grand Wagoneer Honda Civic ADDITION POSSIBLE Hyundai Santa Cruz Honda CR-V Toyota Supra ADDITION Honda Odyssey #ANRetailForum RETAIL FORUM: NADA // 34 Luxury brands 2018 2019 2020 REDESIGN Audi A8 REDESIGN Audi Q3 REDESIGN Audi A6 BMW 3 Series Buick Encore Buick Envision BMW 5 Series Cadillac ATS/CT3/CT4 Cadillac Escalade
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