ExhibiTor Prospectus www.pedorthics.org
Profile
The Pedorthic Footcare Association profession which makes an invaluable (PFA), founded in 1958, is the not- contribution to public health. for-profit professional association which represents the interests of the PFA’s mission is to enhance the certified and/or licensed pedorthist effectiveness and efficiency of and supports the pedorthic profession the credentialed (certified and/ at large. Through the efforts of PFA, or licensed) pedorthist through pedorthics — the management education; increase the demand and treatment of conditions of the for the credentialed pedorthist’s foot, ankle and lower extremities services through marketing; and requiring fitting, fabricating, and defend the credentialed pedorthist’s adjusting of Pedorthic devices — is right to practice through a well-established allied health government affairs activities.
Table of Contents
Profile 02 Demographics 03 54th Annual Symposium and Exhibition 04 »»Who Should Exhibit & Sponsor? 05 »»Why Exhibit at the PFA Symposium? 05 »»PFA Symposium Exhibition Highlights 06 »»Why Do our Attendees Come to the Show? 06 »»Sample of Exhibiting Sponsoring Companies 07 »»Sample of PFA Attendees 08 »»Sample of PFA Attendees Continued 09 e »»PFA Corporate Partnerships (Year Long Benefits) 10 »»PFA Expo Sponsorship Opportunities 12 »»Exhibit Booth Rates 15 »»PFA Exhibit/Sponsorship Contact 15
PFA’s members are recognized as being among the industry’s premier
rofil pedorthic footcare professionals. p
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Demographics
Access To Key Decision Makers Some Of The Domestic • Credentialed Pedorthists And International Markets Served By PFA Members • Credentialed Orthotists • Podiatrists and Allied Health Professional & Pedorthic Amateur Sports Professionals Facilities Teams • Physical Therapists • Sports Medicine Practitioners Clinics Hospitals
• Footwear Designers and Dance Companies DME Companies Manufacturers • Orthotics and Retail Business Owners Prosthetics Rehabilitation Facilities Centers
Pharmacies Labs
Universities Medical Offices
Skilled Nursing Retail Shoe & Facilities Specialty Stores d e The Pedorthic Profession: Typical Work Performed By mogra PFA Members • Patient Evaluation • Design/Customization of Lower Extremity Pedorthic Modalities • Modifications of Footwear • Fitting Services for Footwear • Shoes and Foot Orthoses, AFO’s, SCFO’s, Braces, etc. E • Consultation on Products, Accessories, Services to p Alleviate Foot Pain
• Foot and Shoe Analysis hics ROFIL P
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54th Annual Symposium and Exhibition October 31–November 2, 2013 | Boston, MA
PFA’s mission is to enhance the Whether attendees are new to the effectiveness and efficiency of the field, seasoned professionals, or credentialed pedorthist through allied health providers, they are education; increase the demand all eager to learn more about the for the credentialed (certified and/ valuable professional resources or licensed) pedorthist’s services available to them in the exhibit hall. through marketing; and defend Boston offers excellent business the credentialed pedorthist’s right opportunities not only to PFA to practice through government members who will be attending affairs activities. the Symposium, but to the numerous target business, medical Join us October 31- November 2, professionals, retail operations, labs, 2013, in Boston, MA, where you clinics, and other buying channels can demonstrate the features and concentrated in the Massachusetts benefits of your product or service to and entire New England region, your target audience, generate leads, which PFA will be marketing to for and increase your brand awareness. attending the exposition.
“One of the reasons I love attending PFA’s Annual Symposium is I get actual face time with my vendors, and w also it allows me to keep an open mind to the possibility e of taking on new ones as well.” -Rob Sobel, C. Ped
“The greatest advantage of attending the symposium
rvi and exhibition is you have unlimited opportunities to network and build a community of friends that will last e you a life time. PFA is about people, and pedorthists are a dedicated community of sharing, and passionate practitioners.” -Althea Powell, C. Ped ov
| 04 | PFA’s 54th Annual Symposium and Exhibition www.pedorthics.org
Who Should Exhibit Why Exhibit at the & Sponsor? PFA Symposium?
If your company offers any of these At the PFA Symposium and products or services you will find a Exhibition you will get to actually buyer’s market at the exposition. meet hundreds of pedorthic business OWNERS with your booth. Industry Specific Not only the techs and service staff, • Comfort Shoe Manufacturers but owners and/or decision-makers • Custom Shoe Manufacturers who make the final decision on purchases. Could you meet a few • Foot Orthotics hundred hard to reach pedorthic • Scanning Devices professionals in two days on your • Therapeutic Foot & Ankle own for the investment cost to Products exhibit? The fact is, you cannot. • Braces/Corrective Devices On average, 30% of attendees at • Pedorthic Tools & Equipment trade shows are top management • Insoles and Inserts personnel (vice president, director, • Foam Orthotic Products or above). At the PFA Symposium and Exhibition it is OVER 85%, and • Fitting/Sizing Aids most are OWNERS/Principals! • Orthotic Accessories, Socks • Digital Imaging and Analysis 53% of attendeesplan to buy one or • Therapeutic Modalities more products or services as a result of what they saw at an exhibition. Business Services Source: The Role & Value of Face-to-Face Interaction—Purchase Process & Customer • Consulting Relationships; Center for Exhibition Industry • Financial Services Research (CEIR) ov • Computing Systems The cost of making first face-to-face • Web Site Developer Services contact with a potential customer • Marketing Services through an exhibition lead is $96, compared to $1,039 without.
• Insurance Providers e Source: The Cost-Effectiveness of Exhibition E • Legal Services Participation: Part I; Center for Exhibition rvi • Sales Training Industry Research (CEIR) • Promotional Products 45% of attendeesdevelop an • Software emotional connection with a brand • Training Systems after interacting with it at a trade show.
• Shipping Services Source: Exhibit Surveys, Inc. e • Coding and Billing w ROFIL P
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PFA Symposium Exhibition Highlights
»»Dedicated Show Hours. »»Hosted Buyer Program- where PFA helps facilitate scheduled »»VIP Buyer Hours- where PFA appointments between markets to allied industries attendees and exhibitors (medical, retail shops, clinics, through an online portal 90 sports clubs, more) allowing days in advance of the show. them to register for Exhibition- Only free attendance to meet »»Full conference registration for with exhibitors. These are exhibitors for networking. additional buyer contacts above and beyond the attending PFA »»Online Directory listing of Member attendees. company and products »»PFA Cooperative Marketing »»Food & Beverage functions in - allowing the ability for the exhibit hall. exhibitors to secure buyer visits »»Attendee Lists pre and post show. during the VIP Buyer Hours.
Why Do our Attendees Come to the Show? »»Evaluate/Compare Products »»Product and Industry Training for Purchase »»Interact with Manufacturers »» See New Products »»Meet with Suppliers »»Networking s t osium p highligh sym
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Sample of Exhibiting/Sponsoring Companies
ACOR Darco International Propét USA, Inc.
Aetrex Worldwide, Inc. DIA-Foot Spira Footwear
AllenMed Dr. Comfort Hapad
American Board for Cerfitication in Orthotics, Prosthetics and DreamGP America, Inc. pw Minor Pedorthics e AMFIT Drew Shoe Corp R&B Medical Distributors, LLC
Arizona AFO, Inc. Footech, Inc. Renia GmbH xhibi
Berkemann - Solidus Footscan USA SAS Shoemakers
Bintz Company Brainer Shoe Systems Plus, Inc.
Bioworks, Inc. MMAR Medical Group SOLE E
Birkenstock USA, LP Haflinger Solo Laboratories, Inc. N Brooks Sports, Inc. Justin Blair & Company ew Balance Athletic Shoe, Inc. t Board of Certification/ American Board for
Accreditation, Certification in Orthotics, Tekscan, Inc. ors International. Prosthetics & Pedorthics, Inc.
M.J. Markell Kiwi Software Solutions PartnerShip
Kanner Corporation Miami Leather Co. Frankford Leather ROFIL Cailor Fleming Insurance New Step Orthotic Lab, Inc. DAVMAR Comfort Shoes
Curtis Software Inc. Pedifix Footcare Inc. Port Medical Products, Inc. P
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Sample of PFA Attendees
Comfort Care Solutions, Inc. Gollihar’s Shoe Store, Inc. Comfort Plus Shoe Center Inc.
Gottlieb Professional Bldg. North Cost Orthotics & Comfort Shoe Specialists, Inc. Pharmacy Prosthetics, Inc.
Hanger Clinic North Shore Pedorthics,LLC Complete Homecare Equipment
Hanger P & O, Inc. North Texas Regional Compton Orthopedic Service Orthotics & Prosthetics
Happy Feet Shoes and NYU Dept. of Physical Cooper’s Footcare Facility Pedorthics Therapy, Steinhardt School
Happy Footcare, LLC O&P Business News Creative Orthotics
Hartford Orthotics, LLC Odermatt Enterprises Custom Orthopedic, Inc.
Healing Arts Centre Okemah Pharmacy Dale’s Shoes
Healthcare Products, LLC One Step Ahead & Home Dancing Fair Medical Equipment
Hi Tempo, Inc. OPRM Darby Orthotics
Home Health Advisors Orthletek, LLC Dartmouth Pedorthics
IBS Corp. Orthopedic & Fracture Davis Shoe Therapeutics Specialist
Ideal Feet Pearl Orthopedic Footwear Delatorre O&P
Instep Pedorthic Footcare of Diabetic Supplies, Inc. Oklahoma LLC s International School of Pedorthic Technology Ltd. DIApedia, LLC Pedorthics
Irving’s Shoe Fly People’s Chiropody Clinic, Duncan Regional Hospital ee Inc.
Karavel Shoes Pedorthic Prevea Sports Medicine Dura-Med Home Care, LLC Center
Kelley Drye & Warren, LLP Pride Pharmacy EaglesKlaw nd Leddy Brace and Shoe Pro Medical East Elite Surgical Supply, Inc.
Leonard Pharmacy Pro-Orthotics, Inc. Eneslow, The Foot Comfort Center t a te
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Sample of PFA Attendees Continued
Life Med Randy Stevens Family Excel Prosthetics & Orthotics Footcare
Limbcare Prosthetics & Renia GmbH Feinberg Foot Center Orthotics Of GA
LINK Medical Equipment, Reuters Inc. Foot Focus Inc.
Lombardo Comfort Shoes, Reuter’s Pedorthics Foot Health Center Inc.
Lyons Drug Rightway Medical Supply, Foot Management, Inc. Inc.
M.G. Grundman & Sons, RMPI Foot One Mechanix Inc.
Macino’s Comfort Shoes & Rockford Orthopedic Foot Pain Relief Store Orthotics, LLC Appliance
Manufacturera De Calzado Select Medical Supplies Foot Solutions HQ San Rafael S.A.
Mary Free Bed Orthotics Shane’s Foot Comfort Foot Solutions, Inc. Center
Mast Shoes Shaw’s Athletics Foot Support Group, Inc.
McLelland Family Shoes Shoe Boat, Inc. Footbalance System
Medical College Physicians Shoe Box Footech, Inc.
Medical Necessities Shoe Fly Shoe Inc. Foot-FX TE a Meeker Marshall Shoe Fly. Smith’s Orthopedic Shoes, Four Star Medical Inc. t
Metro Run & Walk Smoky Mountain Foot Clinic Gauthier’s Shoes & Repair
Mid Florida Prosthetics Sobel Orthotics & Shoes General Orthopedic, Inc.
Inc. E
MidAmerica Surgical Sole Support Genesis Rehab System Systems, LLC nd
Mike Forgrave & Associates, Sole Support Medical Genesis Respiratory Service, Inc. Inc.
Modern Shoe Shop Soleful Orthotics and COFOCE
Footwear ee ROFIL s P
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PFA Corporate Partnerships (Year Long Benefits)
The PFA Corporate Partnership Program was developed to provide the pedorthic manufacturing community with opportunities to align itself with PFA and our work on behalf of this industry’s practitioners. These bundled packages offer unique ways for industry partners to demonstrate their support for PFA while building relationships year-round with industry decision-makers. From advertising and exhibits to year-round recognition and individualized outreach opportunities, the PFA Corporate Partnership Program is the most flexible way for a company to develop sustainable relationships with the professional Pedorthic community.
Symposium Expo Benefits: »»Promotion, recognition, »»Recognition online on the networking, and new business Symposium Website with logo link. contact generation. »»Advanced selection of exhibit »»Targeted brand, product space prior to non-corporate promotions, and customer s sponsors. marketing all year long. »»Company logo on signage at p »»Top-tier sponsorship recognition the Symposium Registration
at the PFA Symposium and area. Exhibition. »»Partner recognition in the »»Booth space at the Symposium te Symposium program. Exhibition, up to 20x30, and four full conference registrations. »»Logo on signage at the exhibit hall entrance. rshi »»Recognition by PFA’s president »»Corporate partner sign for your e during general sessions. booth at the exposition.
ora »»Upgraded online booth and n directory listing year-long. »»Preferred exhibit services rates. p t “Everyone will even share their worst flops and take the kind hearted ribbing that follows. We all have both successes and failures, and what I have found is that through sharing this ar information at the symposia with each other, we all learn cor p and grow as practitioners and business owners.” -Matt Almeida, C. Ped
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Year-Round Visibility Direct Messaging to Decision »»Membership in PFA for your Makers corporate headquarters. »»Banner ad on the Symposium and PFA website »»Logo and recognition as a PFA Corporate Partner in every issue »»Individual email messages sent of PFA’s Current Pedorthics on your behalf to PFA members magazine. 4 times per year. »»Logo and link from the »»One electronic copy of PFA’s homepage of PFA’s website. membership mailing list. »»Logo and editorial call-out on »»A one-year banner ad of the PFA special Partners page on the PFA web page or a full page ad in the website. Pre-Symposium Issue of Current Pedorthics magazine.’ »»Logo, link, and recognition as a PFA Corporate Partner in every »» Monthly electronic ads in every issue of PFA’s monthly online issue of PFA Online, distributed newsletter, PFA Online. to over 3,700 e-mail addresses.
»»PFA Brand Power Program p provides Corporate Partners Contact us directly to review ar with programs to promote your the PFA Corporate Partner brand power. Program Details cor t n e p rshi E ora p te ROFIL s P
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PFA Expo Sponsorship Opportunities
Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige, and credibility by supporting events that your target market finds attractive.
Become a Sponsor and Maximize Your ROI PFA offers a wide range of offerings for corporate sponsorship at the largest annual gathering of the pedorthic profession. Being a sponsor at the Symposium and Exhibition allows you to connect with existing customers and many potential clients. It also demonstrates your support for the pedorthic profession. In addition, sponsorship is ideal for announcing a new product, roll-out or other important company news. Event sponsorship is a cost-effective way to promote your corporate identity with key people in the pedorthic profession.
Benefits of Sponsorship »»Company name/logo on signage s in the Symposium registration area. p »»Company name/logo in the sponsorship section of the Symposium program. »»Company name/logo on signage at the exhibit hall entrance. »»Company name in the post- Sponsorship Opportunities Symposium issue of Current Tote Bag Sponsorship: Pedorthics magazine. $8,500 »»Recognition by PFA’s president • Company logo printed in one color on one side of the during general sessions. tote bag that all Symposium » attendees will receive at » Acknowledgement on PFA’s registration. website prior to and during the • Included full-page onsorshi Symposium. advertisement in the »»Individual benefits associated Symposium program. p with you sponsorship choice. • Insert in the bag. s
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Thursday Night Reception in the Cyber Station or WiFi Sponsor: Exhibit Hall: $5,000 $7,500 • Company logo on the desktop • Designation and promotion as the wallpaper of the Cyber reception sponsor held on the first Station computers and your evening; hors d’oeuvres and drinks website set. served during the reception. • Included full-page • 1 – 10x10 exhibit booth. advertisement in the Symposium program. • Signage at the reception. • WiFi sponsor signage at • Drink ticket imprinted with your registration and insert in the company logo. bag indicating WiFi access and • Napkins imprinted with your your sponsorship with booth company logo. number.
• Included full-page Daily Lunch Sponsor: advertisement in the Symposium program. $5,000 each (3 available) • Verbal recognition at the opening of the lunch. Friday Night Social Event: $7,500 • Sponsorship recognition at s • One complimentary exhibit entrance to the lunch area. booth. • Included full-page p • Cocktail napkins imprinted with advertisement in the your company logo. Symposium program. onsorshi
• Signage at the entrance to the Hotel Room Keycards: function room recognizing you as the sponsor. $4,000 • Company logo featured on the • Included full-page advertisement hotel key cards that guests in the Symposium program. receive upon check-in. • Handout provided to attendee Keynote Speaker: as they check in. $2,500 each • One complimentary full Symposium Onsite Program: E Symposium registration. $4,000 • Company logo projected in • Included full-page color the session room as attendees advertisement on the back enter this session. cover of the Symposium • Included full-page advertisement program. in the Symposium program. • 10x10 booth. p ROFIL s P
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Daily Breakfast Sponsor: New Product Showcase: $2,500 each (3 available) New Product Participant $500 • Company logo on tent cards A display area highlighting new placed at each breakfast products serving station. • Recognition as a company with • Sponsorship recognition at a new product the entrance to the breakfast area. • Email before the show to register attendees announcing • Half-page advertisement in the your new product and booth Symposium program. number • Show floor display of your Morning & Afternoon photo and up to 50 word Coffee Service: description $2,500 each (6 available) • • Company logo on tent cards at Conference web site new each serving station. product showcase listing with your photo and 50 word • Sponsorship recognition placed description in the exhibit hall. • Listing in the program guide • Half-page advertisement in the of all companies with new Symposium program. products
Exhibit Hall Refreshments: Floor Decals: $2,000 each $1,000 each (4 available) • Company logo on tent cards at s each serving station.
p • Sponsorship recognition placed in the exhibit hall. • Half-page advertisement in the Symposium program.
Show Floor Presentation: Friday $700 Friday session should focus on allied industries for non industry professionals to receive training on comfort footwear and accessories. LIMITED Slots. • Logo on the video display in the education areas on the show floor • Presentation topic(s) included in the conference education onsorshi schedule • Special PFA marketing to HR p managers and allied industries to attend your free education
s sessions on Friday. • Full AV provided
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Exhibit Booth Rates
Inline Booth Corner Booth PFA Vendor/ $18.00 per sq. ft. $19.00 per sq. ft Manufacturer Member ($1,800 per 10’x10’) ($1,900 per 10’x10’)
Non-Member $25.00 per sq. ft. $ 2 6 . 0 0 p e r s q . ft . ($2,500 per 10’x10’) ($2,600 per 10’x10’)
Advertising Opportunities Take this opportunity to feature your company and products, and drive traffic to your booth!
Promote your company by advertising in the Symposium program, distributed on-site to all attendees. Space reservations must be received by August 1, 2013, and all advertising materials must be received by August 31, 2013. Pre-printed tote bag inserts and product samples must be received by October 1, 2013. All materials must be a high-resolution (minimum 600 DPI) Adobe PDF. Sponsors incur the cost to ship pre-printed inserts to PFA.
Exhibitor, Sponsorship, and Advertising Guide
Black-and-White Color Half-Page On-site Program $775 $1,200 Ad (7.5”W x 4.875”H) Full-Page On-site Program $1,075 $1,400 Ad (7.5”W x 10”H) Exhibitor Provided Tote Bag $500 $500 Inserts (8.5”W x 11”H)
Product Sample Tote Bag E Inserts $2,700 $2,750
ra
PFA Exhibit/Sponsorship Contact
DJ onna arvis-Miller, CMP, CEM te
PFA Sales Manager Meetings Management Group
8400 Westpark Drive, Second Floor ROFIL McLean, VA 22102 s 703-610-0223 phone | 703-610-0203 fax
PFA’s 54th Annual Symposium and Exhibition | 15 | Pedorthic Footcare Association 8400 Westpark Drive, 2nd Floor, McLean, VA 22102
S ymposium Dates: Oct. 31-Nov. 2, 2013
The Pedorthic Footcare Association (PFA), founded in 1958, is the not-for-profit professional association that represents the interests of certified and/or licensed pedorthist and supports the pedorthic profession at-large. Through PFA’s efforts, pedorthics - the management and treatment of conditions of the foot, ankle, and lower extremities requiring fitting, fabricating, and adjusting of pedorthic devices -is a well-established allied health profession which makes an invaluable contribution to public health. PFA’s mission is to enhance the effectiveness and efficiency of the credentialed (certified and/or licensed) pedorthist through education; increase the demand for the credentialed pedorthist’s services through marketing; and defend the credentialed pedorthist’s right to practice through government affairs activities.
Phone: (703) 610-9035 | Fax: (703) 995-4456 Email: [email protected] Website: www.pedorthics.org