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Exhibitor Prospectus EXHIBITOR PROSPECTUS www.pedorthics.org PROFILE The Pedorthic Footcare Association profession which makes an invaluable (PFA), founded in 1958, is the not- contribution to public health. for-profit professional association which represents the interests of the PFA’s mission is to enhance the certified and/or licensed pedorthist effectiveness and efficiency of and supports the pedorthic profession the credentialed (certified and/ at large. Through the efforts of PFA, or licensed) pedorthist through pedorthics — the management education; increase the demand and treatment of conditions of the for the credentialed pedorthist’s foot, ankle and lower extremities services through marketing; and requiring fitting, fabricating, and defend the credentialed pedorthist’s adjusting of Pedorthic devices — is right to practice through a well-established allied health government affairs activities. TABLE OF CONTENTS PROFILE 02 DEMOGRAPHICS 03 54TH ANNUAL SYMPOSIUM AND EXHIBITION 04 »»Who Should Exhibit & Sponsor? 05 »»Why Exhibit at the PFA Symposium? 05 »»PFA Symposium Exhibition Highlights 06 »»Why Do our Attendees Come to the Show? 06 »»Sample of Exhibiting Sponsoring Companies 07 »»Sample of PFA Attendees 08 »»Sample of PFA Attendees Continued 09 E »»PFA Corporate Partnerships (Year Long Benefits) 10 »»PFA Expo Sponsorship Opportunities 12 »»Exhibit Booth Rates 15 »»PFA Exhibit/Sponsorship Contact 15 PFA’s members are recognized as being among the industry’s premier ROFIL pedorthic footcare professionals. P | 02 | PFA’s 54th Annual Symposium and Exhibition www.pedorthics.org DEMOGRAPHICS Access To Key Decision Makers SOME OF THE DOMESTIC • Credentialed Pedorthists AnD InTERnationAL Markets SERVED BY PFA MEMBERS • Credentialed Orthotists • Podiatrists and Allied Health Professional & Pedorthic Amateur Sports Professionals Facilities Teams • Physical Therapists • Sports Medicine Practitioners Clinics Hospitals • Footwear Designers and Dance Companies DME Companies Manufacturers • Orthotics and Retail Business Owners Prosthetics Rehabilitation Facilities Centers Pharmacies Labs Universities Medical Offices Skilled nursing Retail Shoe & Facilities Specialty Stores D E The Pedorthic Profession: Typical Work Performed By MOGRA PFA Members • Patient Evaluation • Design/Customization of Lower Extremity Pedorthic Modalities • Modifications of Footwear • Fitting Services for Footwear • Shoes and Foot Orthoses, AFO’s, SCFO’s, Braces, etc. E • Consultation on Products, Accessories, Services to P Alleviate Foot Pain • Foot and Shoe Analysis HICS ROFIL P PFA’s 54th Annual Symposium and Exhibition | 03 | www.pedorthics.org 54TH ANNUAL SYMPOSIUM AND EXHIBITION October 31–november 2, 2013 | Boston, MA PFA’s mission is to enhance the Whether attendees are new to the effectiveness and efficiency of the field, seasoned professionals, or credentialed pedorthist through allied health providers, they are education; increase the demand all eager to learn more about the for the credentialed (certified and/ valuable professional resources or licensed) pedorthist’s services available to them in the exhibit hall. through marketing; and defend Boston offers excellent business the credentialed pedorthist’s right opportunities not only to PFA to practice through government members who will be attending affairs activities. the Symposium, but to the numerous target business, medical Join us October 31- November 2, professionals, retail operations, labs, 2013, in Boston, MA, where you clinics, and other buying channels can demonstrate the features and concentrated in the Massachusetts benefits of your product or service to and entire New England region, your target audience, generate leads, which PFA will be marketing to for and increase your brand awareness. attending the exposition. “One of the reasons I love attending PFA’s Annual Symposium is I get actual face time with my vendors, and W also it allows me to keep an open mind to the possibility E of taking on new ones as well.” -Rob Sobel, C. Ped “The greatest advantage of attending the symposium RVI and exhibition is you have unlimited opportunities to network and build a community of friends that will last E you a life time. PFA is about people, and pedorthists are a dedicated community of sharing, and passionate practitioners.” -Althea Powell, C. Ped OV | 04 | PFA’s 54th Annual Symposium and Exhibition www.pedorthics.org Who Should Exhibit Why Exhibit at the & Sponsor? PFA Symposium? If your company offers any of these At the PFA Symposium and products or services you will find a Exhibition you will get to actually buyer’s market at the exposition. meet hundreds of pedorthic business OWNERS with your booth. Industry Specific Not only the techs and service staff, • Comfort Shoe Manufacturers but owners and/or decision-makers • Custom Shoe Manufacturers who make the final decision on purchases. Could you meet a few • Foot Orthotics hundred hard to reach pedorthic • Scanning Devices professionals in two days on your • Therapeutic Foot & Ankle own for the investment cost to Products exhibit? The fact is, you cannot. • Braces/Corrective Devices On average, 30% of attendees at • Pedorthic Tools & Equipment trade shows are top management • Insoles and Inserts personnel (vice president, director, • Foam Orthotic Products or above). At the PFA Symposium and Exhibition it is OVER 85%, and • Fitting/Sizing Aids most are OWnERS/Principals! • Orthotic Accessories, Socks • Digital Imaging and Analysis 53% of attendeesplan to buy one or • Therapeutic Modalities more products or services as a result of what they saw at an exhibition. Business Services Source: The Role & Value of Face-to-Face Interaction—Purchase Process & Customer • Consulting Relationships; Center for Exhibition Industry • Financial Services Research (CEIR) OV • Computing Systems The cost of making first face-to-face • Web Site Developer Services contact with a potential customer • Marketing Services through an exhibition lead is $96, compared to $1,039 without. • Insurance Providers E Source: The Cost-Effectiveness of Exhibition E • Legal Services Participation: Part I; Center for Exhibition RVI • Sales Training Industry Research (CEIR) • Promotional Products 45% of attendeesdevelop an • Software emotional connection with a brand • Training Systems after interacting with it at a trade show. • Shipping Services Source: Exhibit Surveys, Inc. E • Coding and Billing W ROFIL P PFA’s 54th Annual Symposium and Exhibition | 05 | www.pedorthics.org PFA Symposium Exhibition Highlights »»Dedicated Show Hours. »»Hosted Buyer Program- where PFA helps facilitate scheduled »»VIP Buyer Hours- where PFA appointments between markets to allied industries attendees and exhibitors (medical, retail shops, clinics, through an online portal 90 sports clubs, more) allowing days in advance of the show. them to register for Exhibition- Only free attendance to meet »»Full conference registration for with exhibitors. These are exhibitors for networking. additional buyer contacts above and beyond the attending PFA »»Online Directory listing of Member attendees. company and products »»PFA Cooperative Marketing »»Food & Beverage functions in - allowing the ability for the exhibit hall. exhibitors to secure buyer visits »»Attendee Lists pre and post show. during the VIP Buyer Hours. Why Do our Attendees Come to the Show? »»Evaluate/Compare Products »»Product and Industry Training for Purchase »»Interact with Manufacturers »» See new Products »»Meet with Suppliers »»networking S T OSIUM P HIGHLIGH SYM | 06 | PFA’s 54th Annual Symposium and Exhibition www.pedorthics.org Sample of Exhibiting/Sponsoring Companies ACOR Darco International Propét USA, Inc. Aetrex Worldwide, Inc. DIA-Foot Spira Footwear AllenMed Dr. Comfort Hapad American Board for Cerfitication in Orthotics, Prosthetics and DreamGP America, Inc. pw Minor Pedorthics E AMFIT Drew Shoe Corp R&B Medical Distributors, LLC Arizona AFO, Inc. Footech, Inc. Renia GmbH XHIBI Berkemann - Solidus Footscan USA SAS Shoemakers Bintz Company Brainer Shoe Systems Plus, Inc. Bioworks, Inc. MMAR Medical Group SOLE E Birkenstock USA, LP Haflinger Solo Laboratories, Inc. n Brooks Sports, Inc. Justin Blair & Company ew Balance Athletic Shoe, Inc. T Board of Certification/ American Board for Accreditation, Certification in Orthotics, Tekscan, Inc. ORS International. Prosthetics & Pedorthics, Inc. M.J. Markell Kiwi Software Solutions PartnerShip Kanner Corporation Miami Leather Co. Frankford Leather ROFIL Cailor Fleming Insurance new Step Orthotic Lab, Inc. DAVMAR Comfort Shoes Curtis Software Inc. Pedifix Footcare Inc. Port Medical Products, Inc. P PFA’s 54th Annual Symposium and Exhibition | 07 | www.pedorthics.org Sample of PFA Attendees Comfort Care Solutions, Inc. Gollihar’s Shoe Store, Inc. Comfort Plus Shoe Center Inc. Gottlieb Professional Bldg. north Cost Orthotics & Comfort Shoe Specialists, Inc. Pharmacy Prosthetics, Inc. Hanger Clinic north Shore Pedorthics,LLC Complete Homecare Equipment Hanger P & O, Inc. north Texas Regional Compton Orthopedic Service Orthotics & Prosthetics Happy Feet Shoes and nYU Dept. of Physical Cooper’s Footcare Facility Pedorthics Therapy, Steinhardt School Happy Footcare, LLC O&P Business news Creative Orthotics Hartford Orthotics, LLC Odermatt Enterprises Custom Orthopedic, Inc. Healing Arts Centre Okemah Pharmacy Dale’s Shoes Healthcare Products, LLC One Step Ahead & Home Dancing Fair Medical Equipment Hi Tempo, Inc. OPRM Darby Orthotics Home Health Advisors Orthletek, LLC Dartmouth Pedorthics IBS Corp. Orthopedic
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