Autumn 2021 Issue 72

Hort worth $15 BILLION p6

Perspectives ON SEASONALITY p20

Avocados SET THE PASE p31

The magazine of

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It is amazing how quickly the world changes. After 18 months of carting water to nourish the region’s horticulture, the rain provided relief for growers but we will Thirty years ago, having a computer in your pocket was need to see this significant rainfall continue over the course of unthinkable and yet today we don’t give a thought to the the year to ensure it makes a lasting dent on the devastating amazing power that is a smartphone. Now, we are witnessing drought. a dramatic uptake in technology and innovation in the wake of the COVID-19 global health pandemic. Piece rates under review In this edition of Fresh Source, we are highlighting one of these The Australian Labor Party and the Australian Workers technologies on the increase by including QR codes throughout Union (AWU) are attempting to change the Horticulture the magazine as a way to link you to further information and Award to provide a floor of the minimum hourly rate for all video content. pieceworkers. Use your phone to scan the QR codes throughout or, if you are However, the Horticulture Award already stipulates that piece reading the digital edition, you can also click on the code to be rate payments must allow the average worker to earn 15% linked to the additional material. more than the minimum wage. The floor already exists. It will be very interesting to see what sticks around long after If individual growers or labour hire companies are not meeting COVID-19 ceases to be a threat to our daily lives. this requirement, then the Fair Work Commission needs to be investigating those operators that are not doing the right thing. Growth in value for fresh produce The entire industry should not be tarnished by the actions of It is heartening to see that the value of Australia’s horticulture a few. production has increased again (see page 6) and as an industry we continue to grow to new heights. However, these figures Worthy honour for BML Chair reflect the 2019/20 financial year and do not capture the whole The announcement of the Australia Day Honours List saw impact of COVID-19 lockdowns and border closures. fresh produce industry stalwart and Brisbane Markets Limited While the beginning of the vaccine roll-out across the world Chairman, Tony Joseph, recognised for his dedication, service shows us there is a light at the end of the tunnel for the and commitment to the industry, extending over 50 years. COVID-19 health crisis, this is by no means the end of the While involved with his own business interests, Tony’s passion pandemic’s impact on the fresh produce supply chain. for the fresh produce sector extended to a tireless commitment The continued international border closures will have a lasting to industry organisations at both a state and national level. impact on Australia’s growers’ ability to pick fresh produce I have worked alongside Tony over many years and his and it shouldn’t be a surprise if this becomes reflected in the dedication to the industry and BML together with the support volume, price and quality of produce coming through the he has provided to me and my team has always underpinned market. the ongoing stability and success we have been able to achieve. The industry has proved resilient so far, but when reviewing It is great to see Tony rewarded for his service to the industry. the results of the National Lost Crop Register (see page 10) it You can read more about his career and his appointment to the is clear that the long-term financial and emotional costs are Order of Australia on page 15. just beginning to be counted. As reported on page 11, there is currently no end in sight and won’t be until state and federal governments put a workable solution in place. Cloudy skies provide relief It was heartening to hear that the Granite Belt region received Andrew Young, significant rainfall in March, with Warwick, Stanthorpe and Chief Executive Officer, Applethorpe all receiving well over their monthly average. BML and Brismark

Autumn 2021 FRESH SOURCE 3 27

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Contents 6 Fresh Updates 23 Fresh Retailing 6 Horticulture production now worth over $15 billion 23 Shop local and win off to a flying start 7 Banana growers face long recovery after 24 Geo-targeting gets results for members Tropical Cyclone Niran 24 Pick of the Crop swings into action 8 BML shouts growers to Bulls Masters BBQ in Bundaberg 26 A better choice! member spotlight 9 Fightback starts against fall armyworm 10 Counting the cost of COVID’s impact on growers 27 Fresh Industry 12 Industry feedback to inform piecework defence 27 Mushroom industry votes to keep levy 12 Calls to review flawed health rating 28 Siebum takes reins at Freshcare 14 Connecting the industry in the year of fruit and vegetables 28 Kelly takes the lead for mangoes 29 Sharing skills to solve problems 15 Fresh Markets 29 Projects in the pipeline 15 Lifetime of service recognised 30 Alliance elects new chair 16 Collaborative approach to safety 30 Caring community supports dam class action 16 Arcella moves in 16 Keeping market memories alive 31 Fresh Export 17 Valentine’s sales point to another strong year 31 Stepping up the PASE for avocados for flower industry 32 Reports make export decisions easier 18 Lychees growth on track 32 Keeping track of melon exports 19 Markets show support for Fair Farms 33 Pandemic drives exports down 19 Flair for business awarded 34 China challenges cherries 34 Strategic pivot helps citrus in Asia 20 Fresh Perspectives 34 Fakes found 20 Working together through every season

BRISBANE MARKETS LIMITED | ABN 39 064 983 017 Fresh Source is the magazine of Brisbane Markets PO Box 80, Brisbane Markets®, Rocklea, Queensland 4106 Limited. New editions of the magazine are printed three times a year. Advertising and editorial inquiries E [email protected] are welcome and media outlets are invited to use www.brisbanemarkets.com.au W material without acknowledgement. Fresh Source is ADVERTISING AND EDITORIAL ENQUIRIES printed on Australian made recycled stock. Editor: Seren Trump, Brisbane Markets Limited P 07 3915 4200 E [email protected] DESIGN Effigy CreativeP 07 3040 4343 | PRINT Buckner Printing P 07 3865 9677

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Supply chain metrics for all fruit - Horticulture financial year ending June 2020 production now Fresh Import worth over 108,263t $416m $15 billion Fresh Export Retail 515,435t 1,478,075t $1,475m 100% Horticulture exceeded $15 billion in production value in the $4,744m financial year ended 30 June 2020, according to the latest Horticulture Statistics Handbook released in February. 20% 88% The Hort Innovation report showed that although production 61% volume decreased by 1.5% due to seasonal conditions such Production Fresh Supply 2,574,347t 1,673,661t 12% as drought and bushfires, value increased by 4.5%, from $5,695m 19% $5,406m $14.4 billion to $15.1 billion. In the financial year ended 30 June 2019, both Victoria and Queensland produced 30% of Australia’s fruit with the sunshine state just ahead of Victoria on tonnage (810,771 Food Service compared to 802,818). In the financial year ending 30 June Processing 195,586t 2020, Queensland had the largest share of fruit production, 492,265t $662m accounting for 32% of all fruit production with 821,484 tonnes. Across both financial years, Queensland remained the biggest producer of vegetables with a 24% share in both years, producing 908,399 tonnes in 2019 and 906,550 tonnes in 2020. Supply chain metrics for all vegetables - According Hort Innovation Head of Data and Insights, financial year ending June 2020 Adam Briggs, the growth in horticulture’s value showed that consumers were still supporting and purchasing Australian fruit, vegetables and nuts despite price increases.

“Nuts have performed extremely well again, having grown Fresh Import by $221 million, one-third of the total growth in horticulture 32,845t value,” Mr Briggs said. $100m “Almonds continued their expansion, with value growth of Fresh Export Retail 210,824t 1,854,332t 14%, while macadamias bounced back from a tough 2018/19 $276m 100% $4,279m to experience value growth of 26%. Apples have had two years of double-digit value growth (10% and 13%), despite two years of slight reductions in volume due to seasonal conditions. 6% 83% “While COVID-19 represented challenges, such as the Production 59% Fresh Supply disruption of export supply chains, the industry showed great 3,723,506t 2,242,095t 17% resilience in its response. Some industries even experienced $4,851m 35% $5,204m an increase in demand, such as sweet corn, which increased in value by 48% from $76.90 million to $113.80 million.” To read the Horticulture Statistics Handbook visit https://bit.ly/303NapW. Food Service Processing 387,762t 1,303,433t $924m

6 FRESH SOURCE Autumn 2021 Source: Horticulture Statistics Handbook Banana growers face long recovery after Tropical Cyclone Niran Devastating winds wreaked havoc on many banana farms in “This is 100% of our income,” he said. “It’s going to be hard.” Far North Queensland (FNQ) at the beginning of March, as a In addition to the clean-up and recovery, Mr Camuglia holds result of Tropical Cyclone Niran. very real concerns about being able to retain workers or find While the cyclone remained hundreds of kilometres off them once back in production. the Queensland coast, the associated weather system saw “I’d like to see the government step up and put something communities along the coast between Cape Melville and towards helping us growers keep staff through times like this. Innisfail hit with wind gusts of around 100km per hour with We’ve come off the back of a 12 to 24 months of pretty average areas including Cooktown, Port Douglas, and Cairns feeling the pricing, so there’s no money in the kitty to be splashing full impact. around,” Mr Camuglia said. Banana crops across the Cassowary Coast and Northern Mr Lowe echoed these thoughts and described the situation as Tablelands have been impacted with some properties around a double-edged sword. Innisfail, particularly Boogan and Wangan, reporting up to 100% losses. “These growers have been trying to get as many workers as possible – still not enough – and now they’re concerned Crop losses of between 20% and 100% have been reported that they won’t be able to pay them or find them again when from Fishery Falls, Cowley, Mission Beach and inland across to needed,” Mr Lowe said. Walkamin, Atherton Tablelands. While the ABGC continues to advocate for affected growers There have been no reports of damage from the Tully Valley or to receive federal government disaster recovery funding, Mr Lakeland, and only minor damage in the southern Tablelands. Lowe emphasised the best thing Aussies could do for the Australian Banana Growers’ Council (ABGC) chief executive industry right now is to keep buying bananas. Stephen Lowe said about 150 farms were damaged and “Remember, we’ve had some rough times in certain parts of 5,000 hectares of the 11,000 hectares of banana crops in north the growing area. If you see a banana on the shelf that’s got a Queensland were affected, with estimated damage ranging slight mark on it, pick it up – it’ll still be great on the inside,” from $180 million to $200 million. Mr Lowe said “On an individual basis, some growers will be without an Minister for Agricultural Industry Development and Fisheries, income for up to nine months. After at least 18 months of Mark Furner, said individual property owners who have poor prices and a severe worker shortage, this is particularly suffered significant loss because of the cyclone can apply devastating,” he said. immediately for an Individual Disaster Stricken Property “I know there were a lot of growers out there that were declaration, which makes immediate assistance available to extremely distressed even before this weather event and I them. would imagine this has only compounded their hardship.” “As we go through the Federal Government’s required The varying levels of damage, combined with the spread of assessment process, my Department right now has IDSP farms across FNQ, means consumers shouldn’t expect price or declarations activated that mean producers can access up to supply issues in the short term. $5000 for freight costs and low-interest loans up to $250,000,” Mr Furner said. Boogan fifth generation grower, Charles Camuglia, lost all of his crop to extreme wind on 1 March. Impacted farmers can apply for the Queensland Government’s natural disaster assistance by visiting https://bit.ly/2OhUBHE.

ABGC chair Stephen Lowe with grower Tony Alcock. Boogan grower Charles Camuglia lost 100% of his crop in the Tony lost about 50% of his crop in the recent storm. recent storm. He’s pictured on his farm with ABGC chair Stephen IMAGE: Australian Banana Growers Council. Lowe. IMAGE: Australian Banana Growers Council.

Autumn 2021 FRESH SOURCE 7 Updates BML shouts growers to Bulls Masters BBQ in Bundaberg Brisbane Markets Limited (BML) headed to Bundaberg at the end of February to take part in a special night of food and fun with cricketing legends, the Bulls Masters. BML and the Bulls Masters decided to hold the event to Jimmy Maher, Ian Healy, Darren Lehmann, Andrew Symonds, Tony show gratitude to Bundaberg’s growers for their hard work Joseph (BML), David Younger (Zanthe), Joe Lyons (Lyon Farming throughout a challenging 2020. and BFVG Chair), Kylie Jackson (BFVG), Bree Grima (BFVG), Ken Ian Healy, Andrew Symonds, Jimmy Maher, Darren Lehmann, Healy, Chris Simpson, Seren Trump (BML), and Carl Rackemann. Ken Healy, Chris Simpson and Carl Rackemann were in attendance to socialise with local growers and participate in a Q&A session. The cricketers paid particular attention to the questions of the youngsters in the group, hoping to inspire them to pursue the game themselves. According to BML Chairman, Tony Joseph AM, the event was enjoyed by all who attended. “It’s been a challenging year where we have all been asked to focus on staying healthy. The fresh produce industry’s core message of maintaining a healthy lifestyle through regular exercise and the consumption of fresh fruit and vegetables has never been more relevant,” Mr Joseph said. “BML is delighted to be aligned with Bulls Masters who share Garry Shoobridge (Shoobridge and Sons) and Brad Piper (Piper Family Trust). these values. It’s also very important to Brisbane Markets to connect with the growing regions throughout Queensland, which is why we support Bundaberg Fruit and Vegetable Growers (BFVG) in a partnership that has continued for more than 10 years. “Our relationship sees growers and wholesalers supporting one another to address issues affecting the industry, facilitating greater industry representation to government and achieving wider community recognition. From an industry perspective, I am incredibly proud of all we do to promote the fresh produce industry throughout this state, and that starts in regions like Bundaberg and the great work done by growers.”

Hayden Lahey and David Younger (Zanthe) with Jason Cox and Anthony Teeuwsen (Scott’s Refrigerated Logistics).

Dale Steele (Sorcha Farms) with BFVG Chairman Joe Lyons Bulls Masters Darren Lehmann and Andrew (Roy) Symonds. (Lyons Farming).

8 FRESH SOURCE Autumn 2021 Fightback starts against fall armyworm With confirmed detections of fall armyworm (FAW) in a Victorian maize crop, the fight against the pest has started in earnest in Queensland. After its first sightings in the Torres Strait at the beginning of 2020, it has taken less than a year for the pest to make its way down south, with South Australia the only state that is yet to detect it within its borders. Above: The larvae form of the fall armyworm (Spodoptera frugiperda). IMAGE: Frank Peairs, Colorado State University, The Queensland Department of Agriculture and Fisheries Bugwood.org. Inset: The adult moth of the fall armyworm. (DAF) has received approval to import a biopesticide for IMAGE: Lyle Buss, University of Florida, Bugwood.org. research purposes, marking a significant step in the fight to combat FAW. Mr Furner said having access to biopesticide would allow DAF researchers to immediately commence small scale work with Minister for Agricultural Industry Development and Fisheries the producer, AgBiTech, to assess its performance on FAW Mark Furner said the Federal Department of Agriculture, populations under local conditions and in various crops. Water and the Environment (DAWE) approval to import Fawligen® meant the Queensland Government could start “This will generate information for an Australian Pesticides and working on management packages for impacted industries. Veterinary Authority regulatory submission,” Mr Furner said. “Fawligen® is a biopesticide targeting the FAW caterpillar which “Natural biological control agents, like Fawligen®, reduce ingests virus particles, becomes infected and dies, spreading the grower reliance on conventional insecticides for FAW control, virus to other FAW larvae in the crop,” Mr Furner said. reducing the risk of insecticide resistance development. “Getting DAWE’s approval to import Fawligen®, a naturally “Another significant advantage of this biopesticide is that it occurring caterpillar virus which targets FAW, is a key step only kills the FAW and is non-toxic to beneficial organisms forward as it has the potential to be a game changer for including honeybees and beneficial natural enemies such as producers.” spiders, wasps and ladybeetles.”

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Autumn 2021 FRESH SOURCE 9 Updates Counting the cost of COVID’s impact on growers The shortage of seasonal harvest labour in Australia continues to choke the productivity of the horticulture industry and impact the mental health of the country’s growers. To measure the cost, both financial and emotional, Growcom has implemented the National Crop Register designed to allow growers to anonymously report the impacts of international border closures on their business. Growers face tough decisions when considering planting The register recently topped $52 million and 84 growers in the wake of labour shortages. Australia-wide have reported losses as a direct result of insufficient labour for harvest. Impact on the market Growcom’s CEO, Stephen Barnard, said that not only is the current labour shortage impacting businesses and livelihoods According to Brisbane Produce Market wholesaler and today, but also that a lack of confidence in the steps taken by Director of United Lettuce, Joseph Spoto, labour shortages are government to resolve the shortage is causing many growers to currently impacting the table grape season. reconsider and reduce their plans for future production. “Growers have been saying for a year that they won’t be able to “We are hearing from a significant proportion of growers who get their crops picked and now that prediction is coming true,” have already experienced crop losses due to a lack of labour Mr Spoto said. that they are, perhaps unsurprisingly, looking at cutting back “They are having to make hard decisions about which crop to production, and some in a big way,” he said. pick and when. Normally, a grower will be picking two to four varieties each week, now they are having to concentrate on Measuring the losses getting one line off the vines in order to manage the shortage in The register allows growers to anonymously report whether pickers they are facing. or not they plan to reduce their production over the next six “My growers are having to walk away from blocks that are too months at least partially because of a shortage of labour. far gone. Grapes need to be picked at the ideal time, otherwise Four in ten growers said they were planning to reduce the sugar content increases and the quality reduces, it’s not a production by between 10% and 50%. A further 7% of growers matter of just leaving them on until pickers are available. For said they were slashing their production by more than half. Just instance, the crimson variety will get soft if they have been left under 40% reported they’d keep production the same as the on the vine too long.” previous year. While supplies are already being reduced, Mr Spoto said that Fresh Produce Group reported losses to its Queensland the real impact will be felt at the end of the season. blueberry operations of just under $3 million. Executive “Usually, we would see good quality white grapes coming director Anthony Poiner said despite the group’s best efforts it through until the end of May, but at this stage we will be lucky was left short by 150 harvest staff. to have good supplies until Easter,” Mr Spoto said. “I conservatively estimate that we left over 400 tonnes of “Due to the current labour shortages, as we get into the tail blueberries out in the field,” Mr Poiner said. end of the season prices will go up but they won’t necessarily Pinnacle Hill Lychees outside Ingham, in northern reflect the quality of the fruit. There’s really no end in sight, Queensland, was only able to recruit two seasonal workers it is up to state and federal governments to come up with a for its harvest — resulting in the loss of about half the crop, solution to the labour shortage caused by international border conservatively worth $500,000 at the farm gate. Pinnacle Hill closures – it’s out of our hands.” Lychees normally employs upwards of 20 backpackers and 12 contractors. Lack of leadership “The risk here, albeit small, is that many growers making National Farmers’ Federation CEO Tony Mahar said the rational business decisions in their own interest, when taken seasonal labour shortage has been predicted since the very together, could undermine our food security as a nation. This is start of the pandemic and that the industry has gone from a risk that will obviously continue to grow until we have more concerned to alarmed at the lack of interest shown by many people willing and able to get involved with the harvest,” said governments around the country. Mr Barnard. “The lack of action from governments has clearly caused Just under two-thirds of all respondents flagged reduced future growers to reconsider planting their next crop. What the future productivity after struggling to harvest produce within the impact on food supply will be is anyone’s guess, but it will be desired time frame this season. governments, state, territory and federal, that now own the result,” Mr Mahar said.

10 FRESH SOURCE Autumn 2021 “Back in April last year when the Prime Minister was telling In addition to mental health impacts, most growers have backpackers to go home, industry was instead saying we should signaled the financial stress caused by their crop losses has be encouraging them to stay, keep working, and putting them critically undermined their ability to invest in their next on a pathway to permanent residency. crop and harvest. Some respondents to the register are even reconsidering their future in the industry. “It’s never going to be too late to start turning this labour shortage around. We need decisive action from the National Five growers have been so severely impacted they are at risk Cabinet. We need a solution for the quarantine of seasonal of being foreclosed on by their bank or are considering selling workers from Pacific Island countries at a scale that meets the their properties and leaving the industry altogether. needs of growers. “Our last option is to sell the farm which may end up a reality. “The Federal Government needs to err on the side of caution We have no confidence that there will be adequate workers and create powerful incentives for Australians to take up available in 2021,” a Queensland grower reported. harvest jobs. This could include adding even more speed to the Youth Allowance fast track for students or special provisions for unemployed to keep JobSeeker payments while working in horticulture. “Longer term, we need structural reform of our seasonal workforce and reduce our dependence on any one source of labour.” Toll on mental health The National Lost Crop Register allows growers to anonymously report the costs of ongoing labour shortages, beyond those that are purely financial. A concerning number of growers are reporting not just financial losses, but also a decline in mental health, strain on personal finances, and doubt surrounding their future participation in the industry. Nearly one in every four respondents reported impacts on their physical and mental health including increased working hours, elevated stress levels, loss of confidence, and depression. “It is an incredibly demoralising situation. On the one hand you just keep saying to yourself ‘Keep going, it will get better, you will catch up’ but what ends up happening is you fall further Any crop losses resulting from worker shortages caused by the and further behind,” a Queensland grower reported. global pandemic can be logged anonymously via the National Lost Crop Register.

Growers urged to report What growers are saying and seek support Here are just some of the anonymous comments from growers being logged on the The National Lost Crop Register was National Lost Crop Register. launched in December to quantify the true cost to industry and the national economy “When the labour shortage hit hardest, we from a lack of seasonal workers available to could not keep up with the ripening fruit. The harvest fresh fruits and vegetables. financial loss will impact on the speed of new farm developments and re-development of our The register will remain open as long existing farm.” as labour shortages continue to impact production. Growers can record “I have not been able to harvest any produce. their losses anonymously at: I am also struggling to meet my commitments https://bit.ly/NationalLostCropRegister. and living expenses as a result of this. I am very stressed and worried that the bank will Growers feeling overwhelmed or having foreclose on me.” difficulty coping should call Lifeline on 13 11 14. “We had a substantial amount of stress – seeing abundance in fruit, all just hanging Growers experiencing financial hardship there, dilapidating. We lost a prodigious should contact the Rural Financial amount of income.” Counselling Service on 1800 686 175.

Autumn 2021 FRESH SOURCE 11 Updates Industry feedback to inform piecework defence The National Farmers’ Federation (NFF) is calling for growers to provide further information to help fight the Australian Workers Union (AWU) call to institute a ‘floor’ on the Horticulture Award’s piecework arrangements. The move comes after the AWU made an application to the Fair Work Commission (FWC) to change the Horticulture Award, so that the worker must earn at least the minimum hourly rate (presently $24.36 for casuals) and require employers to keep a record of the pieceworker’s hours as a Growers using piecework as a method of payment are being time and wages record. asked to provide information to help the National Farmers Federation contest the Australian Workers Union’s calls to The NFF is contesting the application and is seeking statements implement a floor on the current arrangements. from growers and workers that demonstrate the importance of piecework rates to the farm businesses’ and individual workers’ financial returns. piece rates won’t fix it, given that piece rates should enable a competent worker to earn 15% more than the minimum The NFF is also seeking general economic data regarding the wage,” he said. use of piece rates by horticultural industries. “If the claims are that a fear of underpayment is what keeps NFF General Manager Workplace Relations and Legal Affairs, Aussies away then, one, why aren’t other sectors (such as Ben Rogers, said most underpayments involve labour hire hospitality) struggling to find workers when allegations of operators, a reason why the NFF has called for national labour underpayment are even more prevalent and, two, the answer is hire regulation. to police underpayments not eliminate piece rates,” he said. “The NFF would dispute any implication that the Horticulture “Aussies’ indifference to the work is a deeper-rooted cultural Award’s piece rate system inevitably leads to underpayments,” problem, for example farm work doesn’t have enough social Mr Rogers said. caché, which is compounded by the fact that most farms are in “That said, the language of the Award is somewhat ambiguous, rural regions.” especially to newcomers, and that can be a source of confusion If you use piece rates and are concerned about the AWU’s and dispute about what the correct rates should be and what application, please contact Ben Rogers at [email protected] or take-home-pay a worker can expect.” (02) 6269 5666 to discuss. Mr Rogers said the idea of a floor rate was a naive suggestion. The NFF’s submission, including any grower statements, must “If the claim is that Australians don’t want the work because be submitted by 14 May 2021 and the FWC is scheduled to of low pay rates - which the NFF disputes - then abolishing hear the matter from 6-8 July 2021.

Calls to review flawed health rating Citrus Australia and Australian Pear and Apple Limited “The stars are meant to assist consumers make healthier and (APAL) have called for a review of the Health Star Rating more informed choices that reflect the nutritional value of the (HSR) system to rectify flaws, after changes were made in product – but the system is so heavily skewed to reflect sugar February. content that other health benefits are invisible,” Mr Griffith said. The Forum on Food Regulation approved changes to the HSR “At this stage we are strongly urging our members to calculator that will see diet coke receive 3 ½ stars and fresh reconsider the value of participating in this voluntary program 100% Australian juice as low as 2 stars. – and we encourage consumers to do the same.” APAL and Citrus Australia had lobbied for amendments that Citrus Australia CEO Nathan Hancock said the HSR system would recognise the many other nutritional benefits that fresh was confusing for consumers, misguiding and needed to be juice provides. These changes were suggested by the Federal overhauled. Department of Health but were rejected by the majority of “It does not provide enough information for consumers to state governments, including Queensland. make educated decisions; it does not recognise the importance According to APAL Head of Government Relations, Jeremy of fresh fruit and vegetables in the diet; and it is easily Griffith, that health stars should not be used if they do not manipulated by manufacturers of highly processed goods who reflect a common-sense guide to a product’s full nutritional simply adjust their additives to beat the system,” he said. value.

12 FRESH SOURCE Autumn 2021

Updates Connecting the industry in the year of fruit and vegetables

The premier event for Australian horticulture, Hort Connections, is returning to Brisbane in 2021. Delivered by AUSVEG and PMA Australia-New Zealand (PMA A-NZ), the conference and trade show will be held at the Brisbane Convention and Exhibition Centre from 7-9 June. This year’s theme, ‘Celebrating the International Year of Fruits and Vegetables’, will recognise the horticulture industry and the important role fruits, vegetables and floral industries play in human nutrition, health and wellbeing as well as global food security. Australia’s Fresh Produce Markets, the collaboration between Fresh Markets Australia (FMA) and Central Markets Association of Australia (CMAA), has been announced as official Hort Connections 2021 Trade Show sponsor. AUSVEG National Marketing Manager, Nathan McIntyre, said that having the industry body for fresh produce markets sign up as the Hort Connections Trade Show sponsor for the fourth time will provide further opportunities for the event to reach a wider number of industry members. “We are thrilled that the FMA and CMAA collaboration has once again signed on as co-host and trade show sponsor for Hort Connections. Its presence has been a focal point of the trade show for many years and the organisation represents a large and Not just onions: part of the Fresh Markets Australian display at critical sector of the horticulture industry,” Mr McIntyre said. the 2019 Hort Connections Trade Show. “We hope that having Australia’s Fresh Produce Markets back for Hort Connections 2021 enables the conference to reassert itself “Hort Connections 2021 will be a true celebration for what as the place to be for the Australian fruit and vegetable industry. the industry has achieved and how growers, central markets and the broader supply chain have banded together to ensure “It was a difficult decision to postpone the event last year, continuous supply of fruits and vegetables in the face of but feedback we are hearing from industry at the moment unprecedented challenges,” said Mr Schnitzler. is that people are keen to meet up in person to celebrate the International Year of Fruits and Vegetables and reconnect “We are proud to continue supporting the industry through the after a tumultuous 18 months that has resulted in significant sponsorship of the Hort Connections Trade Show and encourage hardship for many growers and their businesses, and tested the people from across the supply chain to attend to learn about industry’s resolve.” the latest innovations and technologies in the industry, and to connect over the challenges everyone has faced, which in many FMA Chairman Shane Schnitzler said that it was important respects have made the industry even more resilient.” for the broader industry to take the opportunity to meet with friends and colleagues from across the sector and forge new Register for Hort Connections here: connections to strengthen their business networks. https://events.hortconnections.com.au/2021/.

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14 FRESH SOURCE Autumn 2021 Fresh Markets

Lifetime of service recognised

Fresh produce industry stalwart and Brisbane Markets Limited (BML) Chairman, Tony Joseph, has been recognised for his dedication, service and commitment to the industry, extending over 50 years. Mr Joseph was appointed as a Member (AM) of the Order of Australia (General Division) as part of the Australia Day 2021 Honours List announced by Governor-General and Chancellor of the Order of Australia, His Excellency General the Honourable David Hurley AC DSC (Retd). Mr Joseph commenced in the Brisbane Markets in the late 1960s working for a number of businesses before establishing Alfred E Chave Pty Ltd. While involved with his own business interests, his passion for the fresh produce sector extended to a tireless commitment to industry organisations at both a state and national level. This includes 34 years as a director of the industry representative organisation The Queensland Chamber of Fruit and Vegetable Industries Co-operative Limited (Brismark) including terms as President, Vice President, Treasurer and, from 2002 until 2017, Deputy Chairman. Mr Joseph was involved with Brismark through the Queensland Government’s sale of the Brisbane Markets and the successful fruit and vegetable industry-based bid for the markets in 2001/02 which resulted in the establishment of BML. Deserved recognition: Tony Joseph was appointed as a Member Mr Joseph has been Chairman of BML since 2002 and oversaw (AM) of the Order of Australia (General Division) as part of the the transition of ownership from being a state government Australia Day 2021 Honours List. owned entity to being a commercially operated, unlisted public company. supporter of Queensland Rugby League and the Surf Lifesaving Foundations and has served as a director of the Brisbane BML’s ownership, operation and development of the Brisbane Broncos Football Club and Brisbane Broncos Leagues Club. Markets has been a tremendous success, with ongoing growth and recognition within the industry as one of Australia’s Brismark’s Chairman, Gary Lower, who served alongside leading marketing, wholesaling and distribution hubs for fresh Mr Joseph on the Brismark Board over many years, said produce. “the recognition was well deserved” and praised Mr Joseph’s contribution to the wholesaling sector of the fresh produce BML CEO, Andrew Young, said: “Tony is extremely well industry, the Brisbane Markets and his industry leadership. known and respected throughout the fresh produce industry. His guidance and leadership has been a hallmark of his Mr Joseph said he was humbled by the recognition. involvement in all facets of the sector.” “I am honoured to receive this award, which pays tribute to His service to both the fresh produce industry and the the collective efforts of everyone I have worked with over the community has also included time as a director of the Brisbane years. I love Brisbane Markets and the fresh produce industry, Markets Trust and Brismark. Mr Joseph is also a passionate being able to serve both has been a privilege of which I am immensely proud,” Mr Joseph said.

Autumn 2021 FRESH SOURCE 15 Markets Collaborative approach to safety Brismark and Brisbane Markets Limited (BML) continue to lead the way in site safety at Brisbane Markets, and it is not only Brismark members benefiting from the collaboration. Their joint Site Safety Program, which launched in 2020, aims to raise awareness of a wide range of safety topics, Market memories: (back row) Con Leontsinis, John Green, Max including the Brisbane Markets Regulations, the effects of Norris, and Ashley McCullagh, (front row) Dick Baptist, Geoff drugs and alcohol in the workplace, traffic management Haddock and Bill Lovell. plans, chain of responsibility requirements, and workplace bullying, violence and aggression. This has been done through a series of workshops, Keeping market the development of template documents to assist tenants to comply with their legal requirements and the memories alive implementation of random drug and alcohol testing for forklift operators. Every month, a group of men meet for lunch, coffee and to reminisce. The one link that ties them all together is the time According to Brismark’s HR and Business Services Manager, they spent at Brisbane Markets. Lisa Dwyer, for a decade the wholesaler organisation has been providing annual ‘safety scans’ to assess the general Aged between 71 and 99, these men have over 300 years of application of Work Health and Safety (WHS) systems Brisbane Markets experience between them. and processes for Brismark members, as well as creating While Geoff Haddock, Max Norris and John Green were all additional tools and services to assist member businesses wholesalers, Ashley McCullagh had a fruit shop and lettuce with safety compliance. farm in Cleveland. “Brismark and BML work hard to promote a site-wide safety The oldest member of the group, Bill Lovell, worked for the culture and provide support to all Brisbane Markets tenants Department of Primary Industries alongside Market Reporter, through the Site Safety Program,” she said. Dick Baptist, who continued as a Brisbane Markets Limited This sentiment was echoed by BML’s Assistant Manager – Market Officer right up until his retirement in 2017. Site Safety and Compliance, Chris Kane. The newest addition to the group, and the only member to “All businesses based at Brisbane Markets have a shared still be working at Brisbane Markets, is the Fruitologists’ Con responsibility to ensure their workers follow safe practices Leontsinis, who started attending the lunches 16 years ago. while operating vehicles and high risk plant, to protect the “It was so interesting to hear all their stories I just had to keep safety of market users. Our primary objective is that all coming!” Mr Leontsinis said. workers and market users go home safely at the end of each day,” he said. All but Mr Leontsinis witnessed the transition from the Brisbane Municipal Market in Roma Street to the Brisbane As part of the Site Safety Program, Brismark assists Markets in Rocklea in 1964. businesses to refine and implement their drug and alcohol management policy, supplies accompanying policy templates “We tend to tell the same stories every month, because our and offers staff training on a range of safety and compliance memory is going it is nice to keep it fresh,” Mr Leontsinis said. matters. “There’s a certain camaraderie that comes from working in For more information visit: https://bit.ly/3cL50UO. such a tight knit community. It doesn’t matter where you are in the world, you will run into someone with a connection to Brisbane Markets!”

the banana ripening process to produce fruit that looks and Arcella moves in tastes better, and stays fresh for longer. “We are delighted to team-up with Montague to utilise their Arcella Bananas Company has made a move into Brisbane world-class facilities, and access this new technology to Markets, taking on a selling floor tenancy in Building A and ripen our Arcella Bananas. We think consumers will be very signing a two-year agreement to make use of Montague’s pleased by the outstanding quality and flavour of the fruit ripening rooms. ripened in Rocklea,” said Dom Arcella of Arcella Bananas. Brisbane Markets Limited (BML) completed construction General Manager of Montague Queensland, Hamish of Building C1 in late 2019, an example of BML’s investment Montague, said “Supporting local growers and businesses like in significant infrastructure that tenants need to grow their Arcella Bananas is of great importance to us here at Montague. business. We will continue to innovate in fresh produce industries, Arcella Bananas were impressed by the tarpless technology delivering excellent produce for our consumers while striving in Montague’s ripening rooms, which offers control over to be energy-efficient and environmentally-friendly.”

16 FRESH SOURCE Autumn 2021 Valentine’s sales point to another strong year for flower industry Following strong sales in 2020, this year’s Valentine’s Day continued the trend for tenants of the Brisbane Flower Market. Traditionally, when Valentine’s Day falls on the weekend, lovers tend to head out for romantic dates while flowers are more popular when the event falls on a weekday. However, romantics proved to be more organised this year, with both wholesale and retail demand being strong in the week before Valentine’s Day, with sales slowing down over the weekend. Over 150,000 stems of roses were sold by Brisbane Flower Market tenants, with slightly increased demand for both roses and other flower varieties. Tenants also experienced an increase in requests for locally grown flowers, another change in consumer behaviour that can be linked to the pandemic. Thankfully, there was no repeat of the quarantine hold ups for imported flowers that were experienced at Mother’s Day last year, with only a slight increase in pricing due to increased air freight costs as available flight numbers remain low. Brisbane Flower Market cold rooms were bursting with colour in the lead up to Valentine’s Day.

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Autumn 2021 FRESH SOURCE 17 Markets Lychees growth on track The Australian Lychee Growers Association (ALGA) says This summer’s lychee marketing campaign, spearheaded despite some adverse weather, new tree plantings in recent by Hort Innovation, inspired Australians to add some pop seasons will increase volumes of the fruit in the next five to ten to their summer celebrations with fresh Australian lychees. years. Highlighting the versatility of the fruit, and its unique flavour, Aussies werew encouraged to incorporate lychees in their Despite a tough start with challenging weather conditions in meals for the perfect addition to summer. growing regions and labour shortages in North Queensland, ALGA Executive officer, Jill Houser, said there was an The season commenced in late October/early November in abundance of great quality lychees in the market over the Far North Queensland growing areas and then progressed summer season. down the Queensland Coast to the South East Coastal areas. The season ends early in March with the northern NSW “Production is heading upwards although extreme weather production. events, for example, dry and hot days, as well as rain and cyclone events all have an effect on lychee production and Exports represent approximately 25% of the total annual quality,” Ms Houser said. production, but the industry expects this to increase as more lychees are being exported to overseas destinations each year. “Lychees are shipped by road transport which can be affected The ALGA says overseas destinations for Australian lychee are: by torrential rain and cyclonic events although the northern Hong Kong, New Zealand, USA, Canada, Singapore, Malaysia, production season did not experience these weather events United Arab Emirates, UK, Europe and Tahiti. until after the season had finished,” Ms Houser said. “Hong Kong has always been the highest importer for “Air transport has been affected by COVID as the number Australian lychees although the USA will overtake the Chinese of international flights is reduced so this has created logistic market in the 2020/2021 season,” she said. problems but exporters are working through these problems. The North Queensland harvest was affected by labour Ms Houser added that well-known varieties grown in Australia shortages although other production areas appear to have fared are: Kwai Mai Pink, Wai Chee, Salathiel, Sah Keng, Souey Tung, a lot better.” Fai Zee Siu, Kaimana, Tai So and Bengal. While new varieties that the industry is now producing are: Erdon Lee, Chompogo According to Ms Houser, demand for Australian lychees is and Baitaying. increasing every year. “Kwai Mai Pink is the most widely grown variety and the “Lychees from Vietnam and China are imported during June/ biggest export variety,” she said. “This variety grows in nearly July which does not compete with the local produce,” Ms all growing areas throughout Queensland and Northern New Houser said. South Wales. Salathiel, Wai Chee and Tai So are also varieties “Australian lychees are marketed as fresh fruit because the which are exported but in a smaller capacity.” industry uses road transport, airfreight and cool chain to A version of this article first appeared in FreshPlaza and you can provide fresh, best quality ‘chemical-free’ lychees to markets. read the original at https://bit.ly/2OeCp1e. The demand can be contributed to promotion from industry and domestic and export marketing agents and an increase in export demand.”

Lychees on the rise: The volume of and demand for Australian- grown lychees is expected to increase over the next decade. 18 FRESH SOURCE Autumn 2021 Markets show support for Fair Farms Fresh Markets Australian (FMA), the organisation representing Australia’s fruit and vegetable wholesalers, has endorsed the industry-developed workplace training and certification program, Fair Farms. The program, designed and delivered by Growcom, assists employers in the Australian horticulture industry to create commercially sustainable, profitable businesses through the adoption of fair, ethical, and safe work practices for the people who make up their labour force. According to Gail Woods, FMA General Manager, the organisation will represent the fruit and vegetable wholesaler industry on the Fair Farms External Stakeholder Reference Group, the advisory body that provides Fair Ethical farming: Growcom’s Fair Farms National Program Farms management with relevant feedback, advice and Manager, Marsha Aralar. recommendations on matters relating to the successful implementation of the Fair Farms program. reduce the financial and time impact of the compliance burden “As an industry-led initiative, Fair Farms allows each player while supporting ethical practices across the horticulture in the supply chain to take ownership of their employment supply chain,” Mrs Woods said. practices and access appropriate training and certification to demonstrate compliance to customers and the wider industry,” Growcom’s Fair Farms Program Manager Marsha Aralar said Mrs Woods said. FMA represents a significant segment of the fresh produce supply chain. “Importantly, Fair Farms meets the responsible sourcing policies of the major supermarkets making it a viable “FMA represents over 430 market wholesaling businesses alternative that provides easy and affordable access to the operating in Australia’s central fresh produce markets, and resources businesses need to understand and conform to the having their support is a great step for ethical practices across best work practices without burdening them with meaningless the supply chain,” Ms Aralar said. and unnecessary red tape,” Mrs Woods said. “This is a clear signal that the horticulture industry is Wholesalers and their growers alike can be certified to the Fair standing firmly behind Fair Farms, which is about creating an Farms program. industry standard for ethical employment practices which all horticulture businesses can subscribe to. “The pathway to Fair Farms certification is straight-forward with a confidential self-assessment that is used by the business “Clarity of responsibilities is what the industry needs and what themselves to work out if they need training prior to an audit. will have the most positive impact for workers. We are excited The outcomes of the audit then decides if the re-certification about the commitment from FMA and look forward to the cycle is one, two or three years,” Mrs Woods said. collaboration.” “The cost of doing business, be it time or money, is increasing To begin the Fair Farms certification process, growers and in part due to the escalation of compliance requirements across other members of the supply chain can register at the industry. FMA sees Fair Farms certification as working to www.fairfarms.com.au.

Flair for business awarded Brisbane Markets secondary wholesaler Peter Marinos has been named the 2020 Multicultural Entrepreneur of the Year for his work at Big Michael’s Fruit & Vegetables. The Award was presented as part of the 2020 Lord Mayor’s Multicultural Business Dinner and Awards held in November. The award recognises a multicultural Brisbane business leader that demonstrates, through their business success, entrepreneurial flair and embeds a culture of innovation as a central pillar to their growth strategy. They should possess a range of qualities from clear leadership and sound management to determination and ambition. Mr Marinos started Big Michael’s in 2009 by borrowing his father’s ute and worked seven days a week for over a decade. Through hard work and determination, he now has a fleet of over 14 trucks and a clientele of over Mover and shaker: Peter Marinos accepting his award 1,000. as the 2020 Multicultural Entrepreneur of the Year.

Autumn 2021 FRESH SOURCE 19 Fresh Perspectives

Central Markets are important links joining one vast horticulture supply chain. Fresh Perspectives provides an insight into this rich and varied industry, focusing

on the characters, and characteristics, of the world

of horticulture.

diversifying growing regions also helps Working together to mitigate the risk of natural disasters impacting supplies. through every season “Over the last few decades, we’ve worked very hard to encourage growers The horticulture industry is driven by a career in the fresh produce industry, to grow in different regions, so the fruit a desire to provide Australians with working his way up to company director, can be ready at different times of the fresh, healthy, locally-grown fruit responsible for marketing passionfruit, year,” Mr Russell said. and vegetables. It is not a goal that limes, avocados and other tropical fruit. can be achieved by any one person. “Where originally around 90% of our “I just loved it, the people, the characters, Instead, every link in the supply chain tropical produce came from Far North the growers, and it is just a great industry works collaboratively to keep growers Queensland, now we’ve moved to to be involved in. All of a sudden I was producing, wholesalers selling and different parts of the Queensland coast working in a role that I was passionate retailers meeting the needs of the end and into Western Australia to fill in about, that was also fun and enjoyable. consumer. those seasonal gaps. If a cyclone comes In our industry, we all operate in through an area, it’s not taking out 100% Andrew Martens is a grower from completely different ways but we are all of our supply all in one hit. Depending Bundaberg, and he started Marto Farms part of the same team. We’re selling a on the area it may take out between 20- with his parents, Keith and Karen, and product that everybody needs and will 40%, but there is still enough product to brother, Paul, in the late 90s. benefit from,” Mr Russell said. continue retail supply.” After working as tradies, Andrew and Originally, Luke Goody worked part The main focus of Marto Farms has Paul decided to move into growing, time for his father’s business, Central always been their watermelons, with starting with a four acre block that Keith Park Produce, and when he left to both a spring and an autumn crop each and Karen owned at the time. In the qualify as a commercial helicopter pilot year, but it was their response to a intervening years the business has grown he swore he’d never come back to work natural disaster that resulted in zucchinis to 2,000 acres. While watermelons have at Brisbane Markets. Over a decade later, becoming firmly entrenched in their always been the main commodity grown, now he is a partner in the business and planting calendar. the Martens have dabbled in sugar cane, can’t see himself working anywhere else. pumpkins, capsicums, zucchinis and, “In January 2011 Bundaberg flooded and “My appreciation of the job is definitely most recently, they have branched into we lost our entire watermelon crop. I better now that I have an interest in the macadamias. had heaps of employees and nothing for business, I’m invested in making it grow. them to do. The timing was right so we Andrew Martens said: “I enjoy the I really enjoy the sales and the social thought we’d give zucchinis a go because farming lifestyle and the challenges it side of running a wholesale business. they are a reasonably quick-growing brings. Our latest foray into macadamia If you are willing to work hard and crop. We started with 40 acres and now trees is exciting because I get to learn really put time into your business, then we do 500 acres a year,” Mr Martens said. about new growing methods and the wholesaling is a great industry to be in. technology that comes with having But you have to be here: as an owner Pivoting to different growing regions is permanent tree plantings. But if I was or a salesperson, you need to be on the essential to the fresh produce industry’s to call myself anything it would be a ground and responsive to changes in the response to changing growing conditions watermelon grower. Everything else is industry,” Mr Goody said. and seasonal shifts. secondary, even if zucchinis are an eight- “When we first took over the business months-of-the-year side hustle!” Weathering the seasons we got a lot of our fruit from Stanthorpe. Sean Russell was an electrician by trade Australia is in a unique position with But climate change has made a huge and started working as a labourer for its ability to extend the availability of impact on the region, those growers have Brisbane Markets wholesaler, JE Tipper, seasonal produce by shifting production really copped it over the past decade. because he wanted a year off from his from the warmer northern regions to the It’s unfortunate but we have to adapt to high-pressure job. Little did he know cooler southern states depending on the a changing environment. In response, that 29 years later he would have built needs of the commodity. Furthermore, we’ve had to put more emphasis on the

20 FRESH SOURCE Autumn 2021 Andrew Martens Luke Goody Sean Russell Marto Farms Central Park Produce JE Tipper southern parts of the country when it for the better. I still think in-person By communicating both the positives comes to apples,” Mr Goody said. interaction has its place. Whether and negatives about crop quality wholesalers come here or we go to the to wholesalers, growers can enlist However, being in a southern state markets, you get to see each other’s wholesaler support to build a strong doesn’t mean you can avoid natural businesses and you need to do that,” Mr brand and customer loyalty for their disasters. Martens said. produce. In return, wholesalers can “2020 was really rough and I’m not just work to find the ideal buyer for specific “Normally I’d spend February visiting talking about the pandemic. The year product lines, be they the highest quality the central markets in Sydney and started with bushfires in Batlow and hail or seconds. Melbourne and I try to get to Brisbane in two major growing areas in NSW and Markets three or four times a year. In According to Mr Martens, technology South Australia. Conditions in Victoria this industry, it is very easy to get stuck and communication go hand-in-hand to were also difficult throughout the year in your own bubble so it’s always good to make sure brand loyalty is strong. and it was challenging to get quality see what other people are doing and how apples. Already we can tell that this year “People will never remember the 100 they run their business differently.” is looking more positive,” Mr Goody good consignments you sent, but they said. Mr Russell agreed with this approach, will remember a bad one forever. You saying he preferred to visit grower need to have systems in place to ensure Keeping information districts at least once a year. that your quality is consistently high. If we know there is a problem with the “I like to see what growers are doing flowing produce that’s about to come through, and the problems they encounter on The key to making the best out of a bad we talk to our wholesalers,” Mr Martens the farms. By learning more about situation, especially when it comes to said. their operations, I may be able to help natural disasters, is making sure growers come up with solutions to address the Mr Goody agreed this is the best and wholesalers keep communicating, challenges they have, or ensure the approach to ensure buyers stay loyal to according to Mr Martens, and both product they send me is at a premium,” brands. Mr Goody and Mr Russell agreed Mr Russell said. communication is essential. This collaborative approach to problem “You need to communicate with your solving also applies to relationships with growers regularly, even daily at times, so buyers, in particular independent fruit that you can then pass that information and vegetable retailers. to the buyer. We value our relationships with our growers and we will be frank “I like to visit the shops on a regular with them. I’ll tell them if the product basis as well, because it is good to see they’re sending is not worth their money how retailers are displaying the produce, or they could get more in another what works for them, and what their market,” Mr Goody said. customers are looking for. You need to understand the challenges that each Mr Russell said: “Communication other faces, so you can work together as a between grower and wholesaler is key team to overcome them and get that best to ensuring you are both heading in result for everyone,” Mr Russell said. the same direction with the same goal, working as a team. Even if the grower Mr Goody said communicating the isn’t in season at the time, I’ll ring to see quality and availability of a product with how they are going. Then when they are buyers is of vital importance. getting closer to their season we have “There’s no point sending produce out contact 24 hours a day if need be.” and hoping for the best. That doesn’t There is no doubt that technology has instil confidence in the buyer. I’d rather improved communication across the tell a buyer that it isn’t good enough supply chain, however it is important not this week but this other wholesaler has to let convenience overtake in-person a great line at the moment and we’ll be relationships. back next week. We might lose one week JE Tipper supplier Skybury Farms in of sales but if you do the wrong thing Mareeba took part in the viral Jerusalema “Technology has changed the way we you could lose that buyer forever or hurt Challenge. Scan the QR code to watch the communicate and I don’t know if that’s the brand’s reputation,” Mr Goody said. video. IMAGE: YouTube

Autumn 2021 FRESH SOURCE 21 “If your produce is not at the same full of the product you want,” Mr Russell build product lines and, if you have any standard as usual, let us know. I don’t said. shortfall in supply, usually you can find want to promise it to someone and then someone to help you fill the gaps. Most “Understanding where and when discover it doesn’t live up to expectation. importantly, it also brings all the buyers produce is grown makes a big difference. Conversely, if there are any issues with to one central location, which makes it If you follow the growing seasons, you the produce at the buyers’ end, I’ll a lot easier for the retailers to find the will be rewarded in both flavour and always let the grower know because if product that they want and keeps the prices,” Mr Goody said. they don’t know there is an issue, they market dynamic and busy,” Mr Russell can’t fix it,” Mr Goody said. Linking fresh produce said. This free flowing feedback allows There are also administrative and Across Australia’s capital cities, central growers to improve and buyers to operational benefits to being located in markets provide a link between growers confidently purchase consistent quality the Brisbane Markets. The wholesaler and the buyers who distribute fresh products, season after season. co-operative, Brismark, provides produce to the end consumer via local financial security for wholesalers and fruit and vegetable shops, restaurants, growers through its Credit Service, Telling grower stories cafes and other food service outlets. which also gives buyers a streamlined With consumers increasingly wanting Brisbane Produce Market is the heart of invoicing system. to know more about the origin of the Queensland’s fresh produce industry, fresh produce they eat and the people The established site infrastructure, located at Brisbane Markets. It is here that grow them, social media content ongoing maintenance regime, and robust that prices are set depending on supply and QR codes are just two examples of security, provided by the market landlord, and demand. According to Mr Martens, the innovative technology that are being Brisbane Markets Limited (BML), allows central markets keep everyone on a level used by the fresh produce supply chain tenants to concentrate on the operation playing field. to communicate directly with the public. of their business while knowing their “Central markets allow growers to do our interests are being looked after. “We’re utilising digital platforms to tell job, which is farming, and wholesalers do consumers the story of what goes into These comprehensive services proved their job, which is selling. Their business producing the food that we eat. People essential in assisting those located within is our business and our business is their like to see the faces of the people behind Brisbane Markets meet the challenges of business. We’re all in this together,” Mr the product. It’s about bringing us all a global health pandemic. Martens said. closer together and understanding what “BML did a really good job keeping it takes to get Australia’s fresh produce to While Mr Russell and Mr Goody the site safe from COVID-19. We have your dinner table,” Mr Russell said. acknowledge that working in such close been very, very lucky, both here at the proximity to their competitors can prove Furthermore, digital technology allows Brisbane Markets site, but also Australia challenging at times, both agree that the consumers to communicate directly with in general,” Mr Goody said. benefits far outweigh the negatives. growers, providing valuable feedback By supporting each other through the which two decades ago was virtually “Being in the Brisbane Produce Market good times and the bad, the industry impossible. is great for our business. We don’t want works together to keep Australians fed to bypass the market and neither do our Mr Martens is currently trialling and healthy with fresh, locally-grown growers. We provide a valuable service QR codes for his watermelons (see produce. for growers because they know that page 32 to read more) and while it is we can find the right buyer for their “In the end we all want to grow the fruit predominantly to provide the ability to product,” Mr Goody said. and vegetable industry: make it safer and trace produce back to the farm of origin, healthier, while providing a future for the ability to receive direct feedback While competition for buyer attention our growers. If central markets didn’t from customers is a serendipitous bi- is fierce, wholesalers and buyers work exist, sourcing produce would be very product of the trial. as a team to ensure the fresh fruit and hard for independent retailers, so it is vegetables growers produce reaches the “I always say that you know you are important to show growers that they ideal consumer. doing a good job if you don’t hear have the support of not just individual anything back, which I don’t like. I want “Having all the wholesalers in one wholesalers, but Brisbane Markets as a to know if I’m doing a good or a bad job, location allows you to work together to whole,” Mr Russell said. I don’t get to see the finished product. With the trial I’ve been receiving a lot of messages, it’s great!” Mr Martens said. Mr Russell and Mr Goody said they hoped that the increase in story-telling in the fresh produce industry would help to develop a greater understanding in consumers of the impact of seasonality on the products available. “We don’t sell a manufactured product, Australia’s fresh produce is grown with different weather conditions at different times of the year. Sometimes that does affect the price or the availability of produce. But our industry is doing the best we can to make sure the shelves are Scanning a QR code on Marto Farms watermelons allows consumers to watch a video about their operation. IMAGE: YouTube 22 FRESH SOURCE Autumn 2021 Fresh Retailing

Shop local and win off to a flying start The next bi-annual marketing campaign for A better choice! and its in mind. It may only be the start of the year, but the team has retailers has launched with the new national team putting together plenty more exciting plans to come throughout 2021 to grow an exciting opportunity for retailers and consumers alike. the online community and spread the word of supporting locals to more people than ever before. So keep your eyes peeled and We have seen so many retail companies launch their own stay tuned to their channels to find out more as it unfolds. rewards programs. It is slowly becoming standard practice, be it in food, liquor, fashion, electronics or hardware, more Details of the national Shop & Win competition can be found and more chain companies are launching these programs to at www.abetterchoice.com.au. incentivise their customers to shop with them. However, when it comes to independent retailers, a rewards program is much easier said than done. The first-ever nationwide competition championed by your local, independent fruit and veg shops was launched on 1 March 2021. With weekly winners the Shop & Win competition is the independent answer to a rewards program where every shop gives consumers a chance to win. With prizes such as Apple Watches, Kitchen Aids, Sony Cameras, Vitamixes and so much more, consumers are going to be even more eager to support locals. Queensland’s first winner, Kendry Corcut, won a Nintendo Switch for nominating her local fruit and veg store, Crisp on Creek in Mount Gravatt East. ABC will broadcast news of this competition across all digital channels, exciting point of sale merchandising, as well as collaborating with a collection of high calibre micro- influencers from all over Australia. Consumers can win by snapping the QR Now these are not the only collaborations A better choice! has code in their local A better choice! retailer.

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Autumn 2021 FRESH SOURCE 23 RETAILING Geo-targeting gets results for members In digital and social media marketing, Brismark’s marketing and engagement geo-targeting delivers content or team, custodians of the ABC brand in advertisements to consumers based Queensland, recently implemented the on their geographical and personal same geo-targeted ad strategy across information allowing paid online Facebook for all ABC stores as an ‘always marketing campaigns speak to a specific in market’ initiative. audience in a defined location. These unique ads commenced at the In November 2020, the Queensland A beginning of February, providing store better choice! (ABC) retailer program specific advertising leading into the new introduced their very first geo-targeted national campaign launched in March. initiative in support of the Spring Fresh The ads featured a 30-second video, campaign, with a focus on Facebook and with the individual store names in the YouTube. post copy, and a call to action by clicking Unique and individual Facebook ads on the ad to visit the store’s website or were created for each ABC store with Facebook page. their store names in the post ad copy to The aim of this digital marketing activity drive in-store foot traffic. was to raise the visibility of ABC, engage On YouTube, a Spring Fresh video communities, drive local store awareness filmed at Brisbane Produce Market and and educate consumers on why they a 15-second TV commercial were used should buy from their local fruit and veg to promote shopping local and making A shop. It represents a huge opportunity for better choice! ABC stores in Queensland to convert new customers and retain loyal patrons alike. The Facebook and YouTube ads were geo-targeted to the grocery buying ABC retailer Facebook geo-targeting is audience within each store’s postcode set to be an ongoing tool, deployed for its Ads on target: An example of the A and proved to be a tremendous success. ability to reach the right person, in the better choice! geo-targeted social media advertising. right location, at the right time. Pick of the Crop swings into action Health and Wellbeing Queensland (HWQld)’s Pick of the “We like to boast we have a crop for nearly every letter of the Crop program has swung into action in primary schools across alphabet, ” Ms Grima said. the Logan, Bowen and Bundaberg regions with the start of the “We’re proud to be working with HWQld on this program 2021 school year. to bring the farm to the classroom, strengthen the link The program will see grower organisations partner with local between grower and consumer, and showcase how easy it is schools to increase opportunities for children to learn about to incorporate healthy foods into lunchboxes and onto dinner and consume vegetables and fruit. plates.” HWQld Chief Executive Dr Robyn Littlewood said most Bowen Gumlu Growers Association President Carl Walker said children currently did not meet recommendations for healthy teaching children to experience and enjoy vegetables and fruit eating, with only 6% of 8-11 year olds consuming enough from an early age would also help them develop healthy eating vegetables. habits for life. “A healthy diet means eating lots of tasty and colourful “The Bowen Gumlu region is the largest winter vegetables vegetables. We have incredible fresh produce grown here growing region in Australia, supplying high-quality healthy locally in Queensland, yet as a population we’re not meeting produce for the nation and for the world,” Mr Walker said. our recommended fruit and vegetable consumption – and “It’s important that we can teach our children where the food when it comes to vegetables, we’re not even coming close,” Dr is coming from, and why it is so important to eat healthy. It’s Littlewood said. showing them that veggies can be yummy to eat and can be “Through Pick of the Crop, we will support schools to work part of an exciting meal for them. This is good for kids and it with growers to create opportunities to increase kids’ vegetable also helps our local economy to be sustainable.” and fruit intake.” Participating schools will have the opportunity to access Bundaberg Fruit and Vegetable Growers Managing Director grants of up to $5,000 for small projects that support the Bree Grima said Bundaberg was a vibrant horticulture region implementation of Pick of the Crop. Learn more about Pick of with an incredible diversity of fresh produce. the Crop by visiting https://hw.qld.gov.au/pick-of-the-crop/.

24 FRESH SOURCE Autumn 2021 PROUDLY SUPPORTING 500 INDEPENDENT FRUIT AND VEGETABLE RETAILERS ACROSS AUSTRALIA

EXCLUSIVE MEMBER BENEFITS: Representation in your local community Multi-channel marketing campaigns Managed digital & social media presence In-store promotions & point of sale materials Discounted business services

www.abetterchoice.com.au RETAILING

A better choice! Birthday celebrations In December, Feast on Fruit and Delicatessen celebrated their 21st birthday. Since 1999, the business has been owned and member spotlight managed by brothers and cousins, Joe and Sergio Carbone and With the popularity of A better choice! (ABC) continuing to John and David Rotolone, and now employs 35 people. grow, retailers are seeing the benefits of being part of a national “We are driven by our customers, which gives us great joy. program that educates consumers, encourages local purchase They are what propel us to do better and to ensure that our behaviour and helps independent retailers compete with the products and brand are always top of mind with consumers large multinational chains. when they are shopping for their family,” Mr Carbone said. Along with the current ‘Shop & Win’ competition (see page “Picking produce daily at the local Brisbane Produce Market 23) and geo-targeted social advertising (read more on page 24), means the produce in store is fresh, ripe and ready to eat, and Brismark’s ABC team has been rolling out remerchandising for consumers appreciate this aspect of shopping with us.” the program across all of its member stores. Joining the ABC family ABC is a joint initiative by industry group Fresh Markets Australia (FMA) and the Central Markets Association of Australia (CMAA). The ABC family continues to grow with each member gaining access to a dedicated marketing team without the huge price tag. Being a member of ABC allows retail fruit and veg stores to use the ABC brand and receive a managed social media presence, representation on the ABC website, participation in multiple marketing campaigns each year, in-store point of sale material to help promote the benefits of shopping local, and, in Queensland, access to business services provided by Brismark. ABC retailer Barry Haskins, from Top Spot Fruit Mart in Aspley, is a proud supporter of the brand. Fresh family: The Amazons Family Fresh Markets team. “Being part of A better choice! has always been a priority for us as it assists with our marketing efforts to encourage consumers to shop local,” Mr Haskins said. Retailers are encouraged to look out for ‘pop up’ stands in the Brisbane Produce Market’s Central Trading Area, where Brismark’s ABC team meets with existing retailer members, shares ABC program information and welcomes new members to the program. “It is great catching up with existing members and thanking them for being part of the national program and sharing program benefits with new faces,” Brismark’s Communications and Program Executive, Lisa Alexiou, said. New additions Recently the ABC program welcomed two new local members. Meet the team: Earth Markets Tweed City has joined A better To join them in the ABC family or to inquire about the choice! program contact Lisa Alexiou on 0447 498 108. Amazons Family Fresh Markets John Samios, owner of Yamanto Country Markets, is no stranger to ABC and has now added to his portfolio the newly created Amazons Family Fresh Markets, which recently opened at the redeveloped DFO Jindalee. Mr Samios and his family have been part of the retail industry for generations and, as a result, they are passionate about local produce and great customer service. Earth Markets Tweed City Across the border, the family-owned and operated Earth Markets Tweed City also recently joined the program. John and Marie Rouse run the store with their sons, Tumai and Jason, and two of their eleven grandchildren. They don’t just supply fresh produce, they also sell a wide range of grocery products Feast on Fruit owners Sergio and Joe Carbone and David and providing local businesses the opportunity to sell their goods. John Rotolone.

26 FRESH SOURCE Autumn 2021 Fresh Industry

Mushroom industry votes to keep levy The Australian mushroom industry has voted to maintain the Costa, acknowledges that there are some imperfections with current statutory levy. the current management of the levies,” an AMGA statement said. But the need for some changes has been noted by the industry association. “AMGA has commissioned a business case for presentation to Hort Innovation in early 2021. Details will be shared with The results of a ballot showed just under 82% of votes were industry, following the outcome of the presentation.” in favour of retaining the research and development levy, while just under 79% of votes were in favour of keeping the Costa Mushrooms General Manager, Jose Cambon, said: “Costa marketing and promotions levy. hopes that any serious attempt to address the imperfections that exist with the current levy and the way it is applied will Australia’s largest mushroom producer, Costa Mushrooms, result in a more effective consumer marketing strategy for used its right as a levy payer to call for a vote on the Mushroom mushrooms, which would add value to the whole supply chain. (Agaricus) Statutory Levy in November. The AMGA, who support keeping the levy in its current form, About 72% of levy payers voted in the ballot. need to take ownership of it and be fully responsible for its performance, good or bad.” The ballot asked levy payers to provide their support for the abolishment of the marketing component of the mushroom This story contains extracts of an article that first appeared in levy, as well as to provide their support for the abolishment of Good Fruit and Vegetables. You can read the full story the research and development component of the mushroom at https://bit.ly/3dT4fuL. levy. The Australian Mushroom Growers Association (AMGA), encouraged all levy payers to have their say, and participate in the voluntary postal vote. AMGA chairman, Dr Geoff Martin, said the AMGA’s role was to advocate for its members and to act in the best interest of the industry. “This vote allowed all levy payer voices to be heard,” Dr Martin said. “Our statutory levy is the envy of many mushroom associations around the world, particularly our research and development (R&D) levy, which is extremely important to our industry as it is to any other.” The R&D levy is matched dollar-for-dollar with Australian Government funding. “AMGA is committed to working with all levy payers, large or small, to preserve and grow the industry through shared knowledge and effective marketing and advertising that will increase volumes and market share for levy payers,” Dr Martin said. While the majority of votes were in favour of maintaining the levies, the AMGA noted the need for some changes. “The AMGA board and members, including AMGA member, Mushroom growers have voted to keep their statutory levy, but are still pushing for change.

Autumn 2021 FRESH SOURCE 27 Industry Siebum takes reins at Freshcare Keeping up to code Freshcare is introducing QR codes on Jane Siebum has taken the leading role at Freshcare as the industry-owned certificates across all its Standards to and operated assurance standards program’s new Chief Executive Officer. add a greater level of security and allow According to Freshcare Chair, Allan Dall, the Board was confident that Ms users to access real time up-to-date Siebum, with her authentic leadership, out-of-the-box thinking and broad information on a business’s certification skills, was the right person to lead the organisation. at the click of a button. “As the custodian of Australia’s most widely used standards across the The QR code is embedded in the horticulture and viticulture sectors, we have an obligation to position certificate, helping to protect against Freshcare for a sustainable future. This means ensuring as an organisation misuse and minimising the ability to that we have the right corporate structure and the financial capacity to fraudulently alter data; strengthening continue to deliver in the long term,” said Mr Dall. the trust of the certification process in global supply chains. Ms Siebum joins Freshcare following three years at Scouts NSW, including two as CEO, and with extensive experience in business transformation According to CEO Jane Siebum, across various industries. She has extensive knowledge in the technology Freshcare is continually looking at ways sector and is known for delivering business solutions that drive to add value for participating businesses efficiencies and productivity. and members, particularly through emerging technologies that provide Ms Siebum said she was proud to join Freshcare with its established efficiency savings in terms of time and reputation in the industry and at such an exciting time for members resources. following the organisation’s Global Food Safety Initiative (GFSI) accreditation last year. “We are thrilled to be one of the first to bring this technology to our certified “Freshcare provides such an important enabling role for the industry and businesses and increase the speed and I am looking forward to strengthening our position and providing a strong ease at which the supply chain can voice for our members and participating businesses,” Ms Siebum said. access and verify the latest Freshcare “My approach is very much about listening and getting out to hear certification information,” Ms Siebum feedback from our industry stakeholders before using these insights to said. form a view, and work Each certificate will have its own unique with the team and Board QR code relevant to the standard held on the opportunities with Freshcare. The linked data will and what the next stage include the latest certification and audit of evolution might look details, number and location of sites, and like for Freshcare. any notifiable changes to the business’s “This will include status. consideration of what emerging technologies we may be able to offer our members to support improvements in productivity, efficiencies, and sustainability. It’s a great time to be involved.” At the helm: Jane Siebum is the new CEO of Freshcare. An example of the new Freshcare QR codes.

Kelly takes the lead for mangoes Brett Kelly has taken on the role as CEO of Australian Mango “I believe it is the perfect timing for me to step down and for Industry Association, after previous CEO position at the Oz a new chief executive to come on board to both participate in Group (2018 to 2020) and Norco (2008 to 2017). this process and to lead the implementation of the plan which will shape the direction of the mango industry over the next Outgoing CEO Robert Gray had held his role for six years and five years,” Mr Gray said. cited the industry’s commencement in renewing its Strategic Investment Plan beginning in 2021 as the reason behind his resignation.

28 FRESH SOURCE Autumn 2021 Sharing skills to solve problems By Dr Olive Hood, Regional Extension Manager for Northern Australia, Hort Innovation

Horticulture is rapidly growing as an industry in Australia, with exploring supply chain alternatives. These are huge multi- a 40% rise in value over the last five years. Growth is expected industry opportunities that will benefit from a collaborative to continue with the sector’s farm gate production having the and capable extension effort that is integrated through RD&E potential to increase to between $20 and $30 billion by 2030. across horticulture sectors. To support this growth, Hort Innovation has launched an extension initiative to enhance the coordination, communication, Current key projects and application of research and development outcomes. I am currently working across the tropical cluster portfolio on renewing their Strategic Investment Plans (SIP) for 2021-2026. The team includes Regional Extension Managers, based in the These plans direct and inform how Hort Innovation invests regions, who will play a linking role with industry to bring levy funds, so it is essential that each industry has ownership of broad coalitions together to share skills and capacity, to solve their plan. This involves a high degree of industry consultation identified regional problems. about the current SIP and what has worked, what still needs Opportunities in Northern Australia working on, and what is on the horizon. The SIP discussions have been valuable for informing the As the Regional Extension Manager for Northern Australia, I identification of opportunities across the sector. A Northern cover the area from Broome in WA through to Darwin in the Horticulture Extension Network is also forming and will NT and Far North Queensland down to Mackay. ultimately be a key part of building the conditions and In this region, we have several opportunities such as the relationships required. development of Northern Australia and securing domestic and I love to discuss all things horticulture, research, development, international markets’ confidence in the sustainability of our and extension, so phone calls are most welcome on practices, most notably in the Great Barrier Reef Catchments. 0428 255 506. Alternatively, you can email me at There is also the prospect of developing niche markets and [email protected].

Projects in the pipeline By Sarah Limpus, Regional Development Officer, Bowen Gumlu Growers Association

The National Vegetable Extension Network sensor network. Established in late 2019, project funded by Hort Innovation is 2. Productivity it is getting a head start in delivering designed to map pathways to deliver a. Developing cost-benefit scenarios for outcomes at Bowen. This project is a extension priorities specific to the regional adopting or innovating new practices development project funded by the vegetable industry with the aim to roll out and technologies for crop, and pest Department of Agriculture and Fisheries future development projects. and disease management. and hosted by the Bowen Gumlu Growers Association to deliver three Through a consultation process with automated weather stations in strategic regional growers and Regional Extension 3. Sustainability locations in Bowen to monitor micro- Advisory Group (REAG), key priorities a. Facilitating grower directed climatic conditions. were highlighted and refined in-line with information and feedback sessions for the Horticulture Innovation Strategy 2019- new water quality regulations. The aim of this project is to develop and 2023 to maximise funding opportunities expand on a community-owned weather for the region. These priorities are: b. Developing opportunities for study station network generating vital data for tours and community of practice crop and farm management decisions. 1. Biosecurity groups to improve grower knowledge We are currently developing a delivery and skills to drive practice change. method for access to information a. Developing networks and systems to generated from these sites. track and forecast endemic and exotic While this project is a medium to long- pest and disease incursions. term planning strategy for the region, This is an exciting phase of regional there are opportunities to deliver some development in North Queensland and b. Establishing a coordinated, outcomes in 2021. I look forward to seeing these projects multidisciplinary approach to regional come into fruition in the future. pest and disease management. One such outcome is the micro-climate

Autumn 2021 FRESH SOURCE 29 Industry Alliance elects new chair Anthony Di Pietro has been elected as conditions for industry, Michael Chair of the Australian Fresh Produce Simonetta has provided strong leadership Alliance (AFPA). to the AFPA and industry and I would like to thank him for his commitment CEO of the LaManna Premier Group and leadership over the past year.” (LPG) since 2016 and the merged Premier Fruits Group for 13 years Members of the AFPA are 13 of prior, Mr Di Pietro is also currently the the largest growers, suppliers and Chairman of Melbourne Victory FC. Mr marketers of fresh produce in Australia, Di Pietro will take over from Perfection representing half of the industry Fresh’s Michael Simonetta. turnover annually. The AFPA is entirely funded by membership fees and “The past year has been particularly membership is at the CEO level of each challenging for the horticulture industry, member company. with the changing environment as a result of COVID creating uncertainty The election of a new Chair will start across domestic and export markets,” Mr another busy year for the AFPA, with an Di Pietro said. ongoing focus on our industry workforce challenges, sustainable packaging and “During a year that has seen some of the food waste, and trade and market access. Anthony Di Pietro has been elected as toughest and most uncertain operating Chair of the Australian Fresh Produce Alliance (AFPA).

Caring community supports dam class action By Bree Grima, Managing Director, Bundaberg Fruit and Vegetable Growers

In December last year, Bundaberg Australia and inspect the dam himself. that is the largest supplier of five received a title that was worth bragging commodities (sweet potato, macadamia, Dr Rizzo’s reports can be viewed on the about, being named ‘most generous passionfruit, chilli and avocado), it is Bundaberg Fruit and Vegetable Growers town in Australia’ by GoFundMe. This vital that policy for water security moves website and when the world leading title proved what everyone in the region beyond the immediate needs of the expert on dam safety uses words like: already knew, that we are a caring region and plans for the future to ensure “The distressed state [of Paradise Dam] community who band together when it is producers in the region have capacity to can be remediated at a reasonable cost as needed. expand to meet market demand. accomplished at other dams around the Since the announcement was made by world, without negative consequences or Water security supports healthy then Minister for Natural Resources, extreme actions” we would have thought communities, jobs and productive Mines and Energy in October 2019 that that was enough. economies and that is why we are calling water was to be released from Paradise for the Queensland Government to But water continued to be released and Dam for works to be undertaken to stabilise Paradise Dam, which supplies the dam wall eventually came down improve the dam’s stability, there has irrigation to over 1,000 customers in the 5.8m. We are now faced with little water been an outpouring of concern from region and to reinstate it to full supply security and an extremely anxious wait industry and community members alike. level. on a delayed report telling us our fate. A Commission of Inquiry into the That was not good enough for the region structural issues of the dam was who has rallied together again and announced after technical reports generously contributed to a cause they showed the faults originated with the believe in. Over a million dollars has initial construction. But that was not now been raised by farmers and business enough for the farmers and community owners to fund a class action against the members who relied on and invested Queensland Government. It should not heavily in the region based on the water have come to this, but it has. security that Paradise Dam provided. Water security and food security are Growers rallied together and funded Read more about Paradise Dam, the intricately linked. For a growing region class action and download the technical an international dam expert to come to reports.

30 FRESH SOURCE Autumn 2021 Fresh Export

Stepping up the PASE for avocados Two federal government grants are assisting avocado growers who wish to break into the Japanese and New Zealand markets. Avocados Australia is managing the two Package Assisting Small Exporter (PASE) grants: Online Export Registration and Export to Protocol Market Module. Both projects are expected to be completed by June 2021. The Australian Government investment is worth $109,176, and will help to streamline avocado industry export processes for markets with phytosanitary protocols. Avocados Australia CEO John Tyas said the Online Export Registration project involved the adaptation of the existing Australian Table Grape Association (AGTA) online registration system for use by the avocado industry. “The project includes education for current and potential avocado exporters on how to use the online system,” he said. “Work on this is progressing well, and the system is expected to be ready in time for growers and packhouses to use for export to Japan in 2021.”

The Export to Protocol Market Module project will provide specific Steady PASE: Two grants are assisting avocado information for those seeking to access the Japanese market. growers who wish to break into the Japanese and New Zealand market. “This new information will be available via the Avocados Australia Best Practice Resource, to provide clear guidance to export capable growers and packhouses with regard to exporting to Japan. Resources supporting the New Zealand protocol are also being developed,” Mr Tyas said. “The information will include educational guidelines and checklists to simplify DID YOU the process for growers and packhouses to participate in avocado exporting.” KNOW? The materials will provide guidance on the regulatory requirements and export registration process for export capable growers and packhouses. In 2019/20 Australia exported 4,051 tonnes, its highest volume of fresh Agriculture Minister David Littleproud said Australian avocados were a avocados to date, representing 4.63 per significant horticultural industry renowned for its premium produce here and cent of the 87,546 tonnes produced. abroad. Malaysia and Singapore are currently “Australian growers produced 87,546 tonnes of avocados in 2019/20, 2% more Australia’s main avocado export markets. than the previous year, bringing gross value of production to an estimated The Package Assisting Small Exporters $493 million,” he said. was established in 2014-15 to improve “With volumes of exports on the rise and more opportunities for trade, the market access for small exporters in the Australian Government is helping to ensure growers have access to modern, dairy, fish, eggs, grain, plant, horticulture, efficient export systems. meat and animal industries. The original program supported 58 projects to a total “Projects such as these will not only save producers time and money but help value of $10.45 million. ensure Australia continues to build on its reputation as a reliable supplier of clean, safe, quality produce.”

Autumn 2021 FRESH SOURCE 31 Export Reports make export decisions easier Melon growers can now access the most up-to-date analysis reports aim to increase industry understanding of factors that of trends in key export markets, with the commencement of influence trade opportunities as the industry regains traction a new melon-levy funded Hort Innovation project to provide after the challenges of 2020. monthly and quarterly insights into export pricing and Project leader, Wayne Prowse from Fresh Intelligence quantities. Consulting, is passionate about making sense of evidence- VM 18005 Market Intelligence Reports Melons (Protocol & based data to assist growers in making effective export Non-Protocol Markets) will provide market intelligence for decisions. melon trade in the industry’s main protocol and non-protocol “I am pleased that the melon industry has invested in markets. expanding its export knowledge base with timely reporting The project will provide thirteen monthly export updates and market insights,” Mr Prowse said. and five quarterly reports in greater depth to track Australian “This is an opportunity to work closely with growers to provide melon export trade and competitive positions in strategic the insights they really need to understand and consolidate markets. their export markets, while expanding into further markets.” In addition to the data reports, an innovative set of targeted Reports are available at https://bit.ly/2NHvIVQ. market insights reports with input by in-market specialists will be available to growers and exporters. These specialised

Keeping track of melon exports The Australian Melon Association (AMA) has received a federal government grant to bolster their research into digital traceability methods in the export supply chain of fresh melons. Under Round 1 of the Traceability Grants Program, AMA was awarded $296,190 funding for the project, which hopes to enhance consumer trust and drive export opportunities. Bundaberg watermelon grower, Andrew Martens, is currently trialling stickers with QR codes on each individual watermelon. “I could see that this was a part of the future for melons so I was happy to be involved,” Mr Martens said. “Not only does it provide consumer confidence because each melon can be traced back to the farm of origin, but also when you scan the QR code you get to watch a video about who we are and what we do. Because this is linked to our Facebook page, it also means we receive direct customer feedback, which we have never experienced before.” According to Minister for Agriculture, David Littleproud, a digital traceability system would open up more export opportunities for Australian melon growers. “We gain a market edge if our exporters can access the latest digital traceability innovations to demonstrate to overseas customers clear provenance and care in the supply chain,” Mr Littleproud said. “Our delicious, nutritious melons are the taste of summer for millions of Aussies. We want to tell the whole world how good our melons are and a modern, cost-effective traceability system capable of identifying individual pieces will help industry to do that. Marto Farms in Bundaberg has been trialing barcodes on each “A traceability system suitable for the melon export supply of their watermelons. The system allows customers to trace each melon back to its farm of origin, see a video of the farm and rate chain could also be applied to other fresh produce such as the product with feedback is delivered back to the grower directly. pineapples, pumpkins and cabbages. The project will include INSET: Scan the barcode and see the result for yourself. growers, wholesalers, exporters, importers and retailers, enabling each step in the supply chain to add value in recording and managing the product.”

32 FRESH SOURCE Autumn 2021 Pandemic drives exports down By Andréa Magiafoglou, CEO, Australian Horticultural Exporters’ and Importers’ Association

Heading into 2021, a greater emphasis towards market diversification has been in the forefront for many horticultural exporters and industry representative bodies, and rightly so. Without doubt, Australian fresh produce exports are viewed favourably in the global market, and the sector is well positioned to draw on its production of counter seasonal high quality and nutritious fresh produce. However, across the sector a spectrum of trade opportunities remain unrealised and significant work is required to achieve market expansion and new market access. These are not unfamiliar Reductions in air freight capacity impacted the exports of Australian fruit and problems and the path towards achieving vegetables in 2020. new market access is often frustratingly slow. destination for mandarins with a 22% 2020 trade data market share, however volumes to this Federal funding Shifting towards trade figures for 2020, market were significantly lower than it is unsurprising that overall export those reported for 2019. In late 2020, the Federal Government volumes for both fruit and vegetables are Melon exports have been strongly announced the Agri-Business Expansion down. Initiative, a $72.7 million funding impacted by loss of trade to New package directed towards helping For the 2020 calendar year, fruit exports Zealand, due to COVID-19 impacts on Australian agribusinesses expand their recorded 489,441 tonnes, down 10.4% airfreight and food service demand. For export markets in 2021. It is pleasing to from the previous year. Downward the six months to December, exports see funding within this package includes pressure was also seen for vegetable for this commodity group reached 6,094 activities intended to progress market exports where volumes declined to tonnes, down 56% from the previous access priorities and reduce the time 214,321 tonnes, a 6.9% reduction. year. Japan was the largest destination required to negotiate new and improved accounting for 41% of the trade followed Fruit and vegetable import volumes for market access. by Singapore. 2020 indicated diverging trends, with Alongside this sits the previously the volume of fruit imports increasing A more detailed breakdown of announced Busting Congestion for by 14.6%, and vegetable import volumes export and import trade statistics is Agricultural Exporters reform package declining by 12.7% in volume. available to AHEIA members on the ($328.4 million over four years). The Association’s website. The AHEIA is a Within select export commodities, Australian Horticultural Exporters’ non-governmental and not-for-profit orange volumes decreased 8% for the and Importers’ Association (AHEIA) organisation, with a primary focus 2020 season, with Japan, Hong Kong welcomes these funding streams, and on advocacy to enhance the trade of and China the top export destinations. advocates that, as always, a strong focus horticultural produce in and out of Mandarin export volumes also declined will need to remain on directing efforts Australia. For any membership by nearly 30% from the previous year, that support trade via commercially queries, contact AHEIA at a result partly impacted by lower viable and competitive export pathways. [email protected]. production. China remained the leading

Horticulture Import and Export Figures - Calendar Year 2020 Tonnes Million AUD (Change from 2019) (Change from 2019) AUD per kg Fruit – Exports 489,441 (-10.4%) 1,459.3 (-2.8%) 2.98 Vegetable – Exports 214,321 (-6.9%) 280.70 (-6.3%) 1.31 Fruit – Imports 103,420 (14.6%) 459.10 (27.7%) 4.44 Vegetable – Imports 28,777 (-12.7%) 84.70 (-6.8%) 2.94 Source: ITC Trademap; Fresh Intelligence analysis

Autumn 2021 FRESH SOURCE 33 Export

China challenges cherries Fakes Australian cherries were targeted in in the [Chinese] market. The principle January as part of ongoing trade disputes thing we trade on is how fresh our food between Australia and China. is,” Mr Eastlake said. found Reduce your General Waste costs by using our The Chinese state-run newspaper, “There are no passenger planes flying The use of unique QR codes has The Global Times, reported that the and that’s limiting our ability to supply to uncovered cherries that were Produce Waste Recycling Service! Australian share of the market had fallen an extent. falsely labelled as having been due to buyers favouring the Chiliean- grown by a Tasmanian brand. “We have spoken to our key contacts in grown product. China, both wholesalers and people in At the beginning of February, However, these claims were refuted by government, and both have told us they Hong Kong customs seized 196 Cherry Growers Australia President, would like more fruit but getting it there boxes of cherries after it raided Tom Eastlake, who said that any is proving difficult to manage.” a local fruit shop. The suspected reduction in exports were the result of counterfeit-branded cherries Australia exports between 5,000 and a lack of air freight capacity due to the weighed about 400 kilograms 7,000 tonnes annually with China the health pandemic, not quality of the fruit. and had an estimated market biggest international destination for the value of HK$80,000, or about “We are positioned as the premium fruit, on average taking normally about $13,400. cherry product in the world. Seventy- 30% of all product exported. two hours from hanging on a tree, it is The cherries emulated the 43 Degrees South brand of Tasmanian grower, Howard Hansen, however they lacked the unique QR codes that proved authenticity. “Counterfeiting of our brand is something that’s been going on in advance of 15 years, but now with the traceability and unique identification numbers using QR codes that are on the carton, that’s something that they aren’t able to replicate,” Mr Hansen said.

China criticised cherries as part of their trade dispute with Australia. We can tailor a solution that suits your tenancy: Strategic pivot helps citrus in Asia Rear Lift bins Front Lift Bins Bulk bins for large volumes The 2020 Australian citrus season showed some success in activities were appropriate to the evolving consumer landscape. key Asian export markets with an increase in value from the In response COVID-19 induced lockdowns and the subsequent previous season seen in Japan and Vietnam. drop in footfall in stores, marketing activities were adapted to Japan was a key market with Australia exporting 50,175 tonnes invest more heavily in e-commerce and digital promotion. of citrus produce valued at A$92.7 m, a 38% increase in value “The citrus season success was underpinned by the production from the previous season. Vietnam also saw strong trade with of high-quality produce and the hard work of the industry, 8,566 tonnes exported and valued at A$18.6m, reflecting a 44% as well as the adaption of the Taste Australia citrus campaign increase in value from the 2019 season. from the traditional in-store marketing activities to digital and The volume of citrus exported in 2020 dropped compared online modes” Ms Coates said. to the previous year, due to it being a biennial bearing year. Drops in in-store traffic, meant that the campaign focused However, total export value in 2020 was higher than in 2018 For more information, contact your more heavily in e-commerce and digital promotion, with a for a similar tonnage of exported citrus. focus on social media, influencers, and digital advertising to BML SUEZ Account Manager: According to Hort Innovation General Manager Marketing and reach consumers in their homes. Trade, Justine Coates, the 2020 Taste Australia Citrus campaign Citrus Australia CEO, Nathan Hancock said, “In a difficult year helped to ensure the success and continuation of citrus exports Ben Carroll our growers and marketers tapped into the pandemic-driven to key Asian markets. demand for citrus by reaching health conscious consumers. M: 0418 488 892, E: [email protected] As the campaign launched during the COVID-19 global Our growers worked hard to provide high quality produce outbreak, all markets were impacted in some way. A review despite the challenges, and I look forward to seeing continued of the campaign was undertaken to ensure that the planned growth next year.”

34 FRESH SOURCE Autumn 2021

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Ben Carroll

M: 0418 488 892, E: [email protected]

COLDCOLD STORAGE STORAGE PALLETPALLET RACKING RACKING CHILLERS,CHILLERS, FREEZERS FREEZERS & &RIPENING RIPENING ROOMS ROOMS DRIVE-IN,DRIVE-IN, SELECTIVE SELECTIVE & &FASTCOOL FASTCOOL SYSTEMS SYSTEMS

BUILDERSBUILDERS PROTECTIONPROTECTION FULLFULL DESIGN DESIGN & &CONSTRUCTION CONSTRUCTION BOLLARDS,BOLLARDS, ARMCO ARMCO & &CONCRETE CONCRETE KICKERS KICKERS SBPSBP CUSTOMER CUSTOMER TESTIMONIALS TESTIMONIALS

MontagueMontague Queensland Queensland has has had had the the pleasure pleasure of workingof working with with SBP SBP Australia Australia MurrayMurray Bros Bros has has been been doing doing business business with with SBP SBP for forover over 15 years.15 years. Over Over that that time time on largeon large and and smaller-scale smaller-scale building building projects projects for forover over 30 years.30 years. These These projects projects we wehave have worked worked with with SBP SBP to buildto build new new coldrooms, coldrooms, ripening ripening rooms, rooms, fumigation fumigation rooms, rooms, werewere delivered delivered within within the the established established schedule, schedule, budget budget and and they they were were executed executed palletpallet racking, racking, total total warehouse warehouse refits refits and and repairs repairs and and maintenance maintenance on olderon older infrastructure. infrastructure. in ain professional a professional manner manner with with care, care, precision precision and and of aof quality a quality that that has has continually continually exceededexceeded our our expectations expectations with with the thehighest highest level level of workof work by theby theentire entire SBP SBPteam. team. I cannotI cannot speak speak more more highly highly of theof the quality quality of workof work and and professionalism professionalism of SBPof SBP in all in thatall that work work andand business business dealings dealings over over such such a long a long period. period. If we If weare are looking looking to doto anydo any work work in relation in relation TheThe management management team team at SBP at SBP have have the the experience, experience, knowledge knowledge and and skill skill sets sets necessary necessary to refrigerationto refrigeration panel panel or palletor pallet racking, racking, I would I would not notbe lookingbe looking for forany anycompany company other other to properlyto properly design design and and execute execute large large projects projects effectively. effectively. Most Most recently, recently, SBP SBP worked worked closely closely thanthan SBP SBP to doto thatdo that work. work. withwith Montague Montague and and BML BML on ouron our refrigerated refrigerated produce produce distribution distribution centre centre at Rockleaat Rocklea known known as Buildingas Building C1. C1. Montague Montague Queensland Queensland look look forward forward to workingto working with with SBP SBP Australia Australia well well into into StephenStephen Edwards Edwards – Managing – Managing Director Director – Murray – Murray Bros Bros thethe future future and and we wewould would have have no hesitationno hesitation in recommendingin recommending SBP SBP as aas suitable a suitable candidate candidate for for anyany construction construction and andinsulated insulated panel panel work work after after such such a great a great result. result.

HamishHamish Montague Montague – Executive – Executive Director Director - Montague- Montague

PHPH 1300 1300 272 272 254 254 [email protected]@sbpa.com.au www.sbpa.com.auwww.sbpa.com.au