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Microsoft Powerpoint April 10 , 2015 Update Fujiyoshida-shi, Yamanashi-ken Our Role in the Citizen Group Citizen Electronics, as a company playing a central role in the electronic device business of the citizen group, strives to enlarge its business domain in various fields. Management Philosophy & Policies Management Philosophy We value our customers and manufacture products that enrich the lives and win the love and trust of citizens of nations all around the world, through sustained growth. Management Policies 1. Our management model makes “quality first” and rapid response to market changes our top priorities. We always do our utmost to stay a step ahead of the times and to strengthen our capacity to propose new solutions that will build strong ties with our customers. 2. We constantly strive to be an exciting company, meeting and surpassing the expectations of our customers, shareholders, employees, and partners, together with the local communities in which we do business, through sustained growth. We are committed to upholding the law, fulfilling our corporate responsibilities, and living up to our corporate ideals, while acting responsibly and fairly on behalf of all the stakeholders in our company. 3. We recognize that environmental issues are a concern shared by people everywhere. We are dedicated to doing our part to protect the global environment. Corporate Data ■ Company Name : CITIZEN ELECTRONICS CO., LTD. ■ Established : June 23, 1970 ■ Paid-in Capital : ¥ 5,488.45 million ■ Headquarters : 1-23-1, Kamikurechi, Fujiyoshida-shi Yamanashi-ken 403-0001, Japan ■ Board of Directors : President Yoshihiro Gohta Managing Director Ryuzo Kondo Director Seigo Togashi Director Takahisa Watanabe Director Shigeru Kabata Director Noboru Tazaki Audit & Supervisory Toshio Harashima Board Member Audit & Supervisory Board Member Kenichiro Hanyu Operating Officer Yasunori Toyama Operating Officer Hirokuni Takayama Operating Officer Hirohiko Ishii Operating Officer Megumi Horiuchi Operating Officer Takuji Nakao ■ Employees : 2,789 (Consolidated) 494 (Non-consolidated) (As of April 10, 2015) History 1970 Foundation of Bulova-Citizen Company, Ltd. as a joint venture between Citizen Watch Co., Ltd. and U.S. Bulova Watch Company, Inc. 1971 Launch of the tuning-fork wrist watch 1977 Bulova withdrew from the joint venture and our company name changed to Citizen Electronics Co., Ltd. 1978 Launch of the magnetic micro-buzzer 1983 Launch of the SMD-type chip LED, “CITILED” 1989 Launch of the illuminated compact switch, “LUMISWITCH” 1990 Launch of the RS series remote-control pad sensor, “CITISENSOR” 2000 Launch of the LED backlight unit for color LCDs 2001 Launch of the world’s first pastel-color LED, “PASTELITE” 2002 Launch of the LED for cellular phones with cameras, “CITILIGHT” 2003 Development of the CL-650S series high-power white LED for general lighting 2005 Launch of the key sheet module Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses” is implemented in mass production of white LEDs for lighting – Mass production with 1/9th of the conventional chromaticity range 2011 Development of LED lighting modules with built-in AC drive circuits capable of being driven directly by the general power supply (AC power source) - Expansion into the module business – The world’s first LED for lighting providing luminous flux of 17,675 lm has been developed. - Eleven types, including five packages, cover the brightness range from a 10W incandescent bulb to a 300W mercury lamp. ‐ 2012 Paid-in capital increased to 2,988.45 million yen through the allocation of new shares to a third party, Nichia Corporation. Organization Chart General Meeting Information Systems Division of Shareholders General Affairs & Personnel Division Board of Directors President Corporate Planning Division Product Planning Division Accounting Division Audit & Supervisory Internal Board Member Auditing Office Quality Management Division Sales Headquarters 1st Sales Division 2nd Sales Division Lighting Sales Division Applied Products Production Headquarters Logistics Division Production Division Headquarters Production Control Division Applied Products Research & Development Division Purchasing Division Division Precision Dies & Molding Division Opto Devices Headquarters Opto Devices Division Global Sales Network Headquarters Yamanashi, Japan Tokyo Office Kansai Office U.S.A Germany Shanghai Hong Kong Global Production Network Headquarters / Main Plant CITIZEN ELECTRONICS FUNEHIKI Yamanashi-ken, Japan Fukushima-ken, Japan CITIZEN ELECTRONICS TIMEL Jiangmen Plant, China Yamanashi-ken, Japan Major Customers - Domestic (in alphabetical order) Mitsubishi Electric Lighting Co., Ltd. ALPS ELECTRIC CO., LTD. ModuleX Inc. Avnet Internix K.K. NEC CASIO Mobile Communications, Ltd. Canon Inc. NEC Corporation CASIO COMPUTER CO., LTD. Nintendo Co., Ltd. Clarion Co., Ltd. ODELIC CO., LTD. DAIKO ELECTRIC CO.,LTD. OKAMOTO ELECTRONICS CORPORATION EYE LIGHTING SYSTEMS CORPORATION OLYMPIA Co., Ltd. FUJIFILM Corporation Olympus Corporation Fujikura Ltd. OMRON Corporation FUJITSU LIMITED OPTREX CORPORATION FUNAI ELECTRIC CO., LTD. Panasonic Corporation Heiwa Corporation PIONEER CORPORATION Hitachi Appliances, Inc. Ricoh Company, Ltd. Hosiden Corporation SANYO Electric Co., Ltd. IRISOHYAMA INC. Seiko Instruments Inc. IWASAKI ELECTRIC CO., LTD. Sharp Corporation Japan Display Inc. Sony Computer Entertainment Inc. JVC KENWOOD Corporation Sony Corporation KAGA ELECTRONICS CO., LTD Sony EMCS Corporation KOIZUMI LIGHTING TECHNOLOGY CORP. Sony Mobile Communications Japan, Inc. KYOCERA Corporation TOSHIBA CORPORATION KYOCERA Display Corporation Toyota Tsusho Electronics Corporation MAXRAY INC. Toyota Tsusho Corporation Mitsubishi Chemical Corporation YAMADA SHOMEI LIGHTING CO.,LTD. Mitsubishi Electric Corporation YAMAHA CORPORATION and others Major Customers - Overseas (in alphabetical order) Acuity Brands, Inc. LIVAL Arima Communications Corp. Microsoft Mobile Oy AsusTeK Computer Inc. Motorola Mobility LLC BEGA OPPO Beijing Tianyu Communication Equipment OSRAM GmbH Co., Ltd. PANTECH BlackBerry Perlos BYD Co., Ltd. PHILIPS Chimei Innolux Corporation Pegatron Corporation Compal Communications, Inc. Qisda Corporation Cooper Lighting RAB LIGHTING, Inc. Fagerhults Belysning AB Samsung Electronics Co., Ltd. FEIT ELECTRIC Simcom Technology Co., Ltd. Flextronics Sony Mobile Communications AB FOXCONN Targetti Sankey S.p.A. HTC Corporation TCL COMMUNICATION CO., LTD. Huawei Technologies Co., Ltd. Tospo Lighting CO., Ltd. iGuzzini illuminazione, spa Vishay INNOLUX CORP. Wintek Corporation INVENTECH CORPORATION XIAOMI CORP. Jabil Circuit YULONG COMPUTER TELECOMMUNICATION Juno Lighting Group Zhejiang Shenghui Lighting Co., Ltd. KT-TECH INCORPORATED ZTE Corporation LENOVO MOBILE COMMUNICATION Zumtobel Lighting GmbH and others TECHNOLOGY LTD. LG Electronics Inc. (in alphabetical order) Business Fields ■ Electronic Devices ■ Applied Products and Others LEDs for Lighting Compact Switches Chip LEDs Backlight Units Units for Lighting Precision Molds Products LEDs for Lighting High Wattage COB Version2 Low Wattage Chip LEDs High Brightness LEDs for Flash Light White Chip LEDs Source Compact Backlight Units Units for Lighting Precision Molds Switches Applications - LEDs for Lighting Entrance of Citizen Electronics’ Headquarters Arm Light Spotlight Concealed Light Light for floor illumination Downlight Applications - Cellular phones Compact switch Flash light source for cellular This switch features ultra- phones and digital cameras compact and slim design, This LED is surface-mountable. and consequently excellent Various types of package with this layout flexibility. High- LED are available including a high- speed mounting is available directivity type with a reflector. This with a chip mounter. type of LED can be used in two lighting modes, pulse lighting for still pictures and continuous lighting for moving pictures. Chip LED As a leader in the surface- mounted LED industry, we are proud to offer a wide range of colors, brightness levels, sizes, and other features. Applications - LED & BACKLIGHT UNIT for LCDs Backlight unit for cellular phones, car navigation systems, etc. High-performance LCDs are integrated, which have superior luminous efficacy and are free of color unevenness thanks to our proprietary optical technology. This contributes to reduction of production and processing time. Suitable for light source of color LCD backlight for cellular phones White LEDs are the best form of backlighting for color LCDs. They are available in a wide range of variations, including models with super-high brightness, super-slimness, reflector frames and 2-die input. Social Contribution Activities Mt. Fuji Clean Up Campaign Co-sponsor of “Fire Festival in Yoshida,” an unusual Japanese festival We participate in the Mt. Fuji Clean Up Our company presents a big torch and sends Campaign sponsored by “Mt. Fuji Beautification employees to the "Festival Facilitator Society" Foundation” every summer to strive for the through which members lead the festival every environmental protection of Mt. Fuji year. We deepen exchanges with the community. Others are Factory Tours, Internship, Blood Donation Activities, etc. Sponsorship Activities Ventforet Kofu (J1) ‘Venforet Kofu’ is the only professional soccer team in Yamanashi. The Citizen Group logo is printed on the back of the team’s training suits. We energize the local community through our support for sports. Website of Citizen Electronics URL : http://ce.citizen.co.jp/ Product page Website of Citizen Electronics Website for LEDs for lighting .
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