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Download Merseyale February 20133.31 MB N www.liverpoolcamra.org.uk email [email protected] Circulation 11,000 O The MerseyAle CAMRA Liverpool and Districts Branch MerseyAle Editor 67 Moorfields Liverpool L2 2BP Telephone 0151 236 1734 John Armstrong MerseyAle Contacts The Lion Tavern (Grade II Listed) is Liverpool’s Comments/news/letters/photos FOOD [email protected] finest Edwardian Pub. It is an extravaganza of See the board for etched glass, carved wood and beautiful tiling. selection of good MerseyAle Advertising Welcome to MerseyAle It has a wonderful ornate wood carved bar plus value food Cost - Full page £200 two cosy side rooms one with a fantastic QUIZ NIGHT Half page £100 and ManxAle stained glass dome. The Lion Tavern is an every Tuesday at 9.30pm Contact award winning pub serving excellent cask [email protected] Our cover is a revision of the famous of the Magnificent Seven pubs, the conditioned ales, cider and a large selection of Barack Obama “Hope” election Roscoe Head, one of only seven BOARD GAME MerseyAle the finest malt whiskies. You can also enjoy a poster. Our title, “ No Hops”, refers nationwide to have been in every fine selection of tasty food from our new menu. CLUB Read online at Meet every Monday at www.merseyale.com to the story on page 11, about the edition of the GBG since the first 6.00pm worrying outlook for English hops edition in 1974. and the threat to their place in our Liverpool and Districts CAMRA The Roscoe Head is a Punch brewing tradition. The English hop Main Branch Contact Taverns pub and on pages 13 you ACOUSTIC industry is facing possible extinction NIGHT Jean Pownceby can read why the Radio Four “File HANDPUMPS [email protected] unless a concerted effort is made to on Four” programme described supply a varied selection of prize Second Thursday of the save it, and along with it would go Punch as a “Zombie Company” . At Month 8pm some of our distinctive beer styles. winning Real Ales (including at least one Contact for Socials and long last there are signs that the A similar crisis is besetting cider locally brewed ale) plus hand pulled Cider Coach Trips only Coalition Government might take BOB DYLAN makers, see page 49. 2012 saw the Ian MacAdam 07521 741 586 action to curb the excessive power of 8 worst harvest of cider apples in SOCIETY the PubCos, which between them Liverpool Branch Chair fifteen years, with some makers Meets first Thursday of the own 51% of the nation’s pubs. The Geoff Edwards more than 50% short of the quantity Month 8.30pm excessive financial demands of the Over 80 Malt [email protected] of apples they require. So both our PubCos have been responsible for national drinks are facing major MEET THE BREWER driving many pubs to closure. Whiskies Web Sites problems in obtaining essential Third Thursday of the The Lion Tavern has one of the largest Liverpool and Districts ingredients. Another major factor in pub closures Month 8pm CAMRA Branch selections of malt whisky on Merseyside MerseyAle does also bring you some is the impact of Government Beer www.liverpoolcamra.org.uk POETRY GET good news. Real Ale is now Duty on driving up the price of beer. TOGETHER QR Codes page 55 outselling Keg beer and more people Beer duty has risen a tooth sucking Fourth Thursday of the are drinking it. The Cask Report 42% in four years, with more to Isle of Man CAMRA Branch come due to the Government’s Beer Month 8pm www.isleofmancamra.org.uk story on page 4 paints a positive picture for real ale and the economic Escalator. Read the latest events in V6 Adventure CAMRA national site benefits to pubs that stock it. Real CAMRA’s “Stop the Escalator” Club www.camra.org.uk Ale is the unique selling point of the campaign on pages 43. pub. You can only drink cask beer On page 53 we reveal “Why You Meet every Wednesday Cover at 8.00pm in the pub and that is the key to pubs Can’t Afford NOT to Join CAMRA” “No HOPS” by Dennis Jones attracting customers. given the great financial benefits of A revision of the famous Barack membership. The current 146,975 Obama election poster “HOPE” Liverpool CAMRA is continuously promoting our local pubs. On pages members of CAMRA can’t all be 33 to 37 you can read about the wrong! exciting events held during the 2012 So don’t delay - Join CAMRA WEEKLY CAMRA Liverpool Real Ale Pubs Today! LOCALE CAMRA DISCOUNT Festival, which is designed to See Board Card carrying CAMRA members 10 pence showcase our pubs and draw people for future to visit them. Real Ales off pint of real ale We celebrated an important birthday with the Launch of the 40th “One of the Hundred Best Pubs in the country” The opinions expressed in MerseyAle are not Anniversary edition of the CAMRA necessarily those of the Editor, the CAMRA Good Beer Guide – see pages 28 to Liverpool Branch or CAMRA Ltd. John Armstrong Daily Telegraph 31. Liverpool is proud to have one Editor PUB OF EXCELLENCE 2012 BEST QUALITY ALE 2006 CASK MARQUE CAMRA NATIONAL INVENTORY PUB 3 Good News for Real Ale Cask Report 2012/13 Shows Real Ale Now Outsells Keg Report Headlines tried’ rate among UK adults and increased the frequency with Pete Brown • Cask Beer now outsells which it is drunk by existing cask customers. Keg Beer and promoting them effectively Report author Pete Brown says, to encourage existing customers • Cask sales are growing “The Cask Report has been to drink more cask, and bring with a 1.6% increase analysing the sector for six years new drinkers into the category. in 2011 now and while cask has been Any pub with outperforming the beer market for • Cask outperforms the most of them, this is the first full overall beer market year of actual growth. Sales growth • More pubs are stocking during a recession is an impressive real ale achievement, doubly so against a Who Drinks Real Ale? background of declining overall • Try Before You Buy is beer volumes and a shrinking element of their business. Cask “The typical cask drinker is into key to attracting new number of pubs.” Try Before You Buy champion pubs rotate at least discovery, diversity, trying new “This excellent performance speaks people to cask beer and one of their ales weekly, and are things - so it’s not surprising that is Key increasing the number of volumes for the increasing keen stockists of microbrewer they drink across a wide number of “Try before you buy” is the single popularity of cask among most effective way of introducing cask drinkers beers, but crucially they also other drinks categories.” consumers, as well as a growing recognise the need to offer well- Despite this, cask drinkers are new drinkers to cask. It has long realisation among licensees that known names. drinking more cask: around 28% been encouraged by cask The annual Cask Report analyses cask, as an ‘only in pubs’ drink, can are drinking more cask ale than the brewers as a way to introduce the market for cask beer and the more than help them drive footfall and sales. Who Drinks Real Ale previous year, while only 18% are new drinkers to cask. profile of real ale drinkers and two or three handpumps Pubs that sell cask are less likely to While cask drinkers remain drinking less – and most of these Brown says, “It’s a big ask to pubs. Written by Award Winning should be looking to introduce predominantly male and are reducing their overall alcohol expect someone who doesn’t National Beer Writer Pete Brown, close than non-cask stockists – as some less familiar brews, to upmarket, interest from younger consumption rather than cutting drink cask ale to choose from a it paints a very positive picture of witness cask’s increasing share of appeal to more adventurous cask and female drinkers is holding cask specifically. line up of handpumps that mean demand for real ale and the the declining pub market.”" drinkers. steady after significant Among drinkers who have never nothing to them and spend £3+ benefit it brings to pubs. Community, wet-led pubs still The average number of recruitment from these groups. tried cask ale, the biggest reason on a pint they might not like. A The report uses the term “cask form the backbone of cask’s handpumps on the bar, among 58% of cask ale drinkers say they cited – by 28% of respondents - is free taster removes the risk ale” favoured by the brewing distribution base, but it also pubs that sell cask ale at all, is 3.1, first tried it when aged 18-24, “I don’t know” . A further 16% factor, and starts a dialogue industry instead of “real ale” . increased its penetration in café rising to 4 for ‘cask champions’ – a proving its appeal to emerging “don’t know where to start” or say between drinker and bar staff.” The report finds that; bars and town centre circuit research group of licensees for venues, demonstrating its whom cask ale forms the core drinkers. they need more information. Unsurprisingly, in those ‘cask Cask is Growing growing appeal to Over 50% of cask drinkers choose Brown says, “This means that 44% champion’ pubs, ‘try before you Cask ale volumes grew in 2011 for younger drinkers. it as it offers “more variety and of current non-cask drinkers are all buy’ heads the list of sales- the first time in 20 years, flavour than other mainstream potential drinkers: they don’t have building tactics.
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