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The Serviced Apartment Sector in Europe Highlights and Trends in 2016
JULY 2016 THE SERVICED APARTMENT SECTOR IN EUROPE HIGHLIGHTS AND TRENDS IN 2016 Arlett Hoff, MRICS Director HVS.com HVS London | 7‐10 Chandos St, London W1G 9DQ Further growth in both demand and supply fuelled markets. Selected Short Stay Group locations the European serviced apartment industry in the will be repositioned under BridgeStreet’s own second half of 2015 and the beginning of 2016. brands (Aparthotels, Living, Place and Stüdyo). Furthermore, partners can benefit Transactions and M&A Activities from the BridgeStreet booking and distribution systems; The Staycity St Augustine Street in Dublin sold for €25 million from NAMA to an undisclosed buyer. The A collaboration with Airbnb to build up the Airbnb for Business product offerings and link investment shows a net initial yield of around 5% and reflects an average price of more than €227,000 for them to BridgeStreet’s client base. An each unit. Staycity remains as tenant on a long‐term interesting partnership that has been commented on as introducing shared lease. The St Augustine Street apartments are arranged in five blocks around a central courtyard and were economy services to a managed corporate developed in 2008 by Zoe Developments. programme. Accor has acquired Onefinestay, an online provider The future Go Native London Aldgate was subject to a forward funding transaction. The 178‐unit aparthotel that offers high‐end homes for rent similar to the AirBnB business model, combined with hotel‐like at 27 Commercial Road transacted between the Sharma family and Osprey at a price of £80 million. services for the proprietor and guest. -
Hotel News January 2015
Hotel News January 2015 Featured statistics and trends New hotel openings Development activity Union Hanover has opened its first Urban Villa extended stay Dominvs has bolstered management ahead of a period of property at Barratt's Great West Quarter scheme in significant expansion. The group is due to open two IHG fran- Brentford, West London. The 100-apartment property was chised hotels in Aberdeen this year, a Holiday Inn in Man- funded by EquityBridge Asset Management and Coutts and chester next year and will begin construction on another 500 will be operated by Noho Hospitality. branded 4-star rooms in London and Oxford in 2016. KSL Capital has opened the 4-star 120-bed Village Urban Chris Stewart Group has commenced work on a £30m Court- Resort Edinburgh. The £20M hotel, situated on the old Helix yard by Marriott in Edinburgh city centre. The 240-bed hotel, House site on Crewe Road to the North of the city, was de- which involves renovation of a row of townhouses, is sched- signed by 3DReid and constructed by Marshall Construction. uled to open in summer 2016. Development funding is being provided by RBS England & Wales / NatWest Scotland. CLS Holdings has opened the Staybridge Suites London - Vauxhall, IHG's second extended stay property in the Capital Whitbread has acquired two office buildings in London SW1 and second Vauxhall opening in the last 3 months. The 93- for £81M that it plans to convert into hub by Premier Inn bed property is managed by Cycas Hospitality, who also op- hotels. Subject to planning consent, the two properties on erate Staybridge Suites in Liverpool and Stratford City. -
The Serviced Apartment Sector in Europe No Longer the Underdog?
JULY 2017 THE SERVICED APARTMENT SECTOR IN EUROPE NO LONGER THE UNDERDOG? Nicole Perreten Senior Associate HVS.com HVS London | 7-10 Chandos St, London W1G 9DQ Another year has passed where the serviced apartment sector was able to consolidate its position in the lodging sector. This year’s article looks at the recent trends, discusses our analysis of the 2017 survey results and recent transaction evidence, and provides an outlook of the coming months in terms of pipeline. HIGHLIGHTS We conducted a new survey this year, which analysed a number of different operating characteristics and, while some show a clear commonality across the participants, many vary according to the brand and are therefore heavily driven by the operators’ strategy, were it to target the traditional long-stay market or, contrarily the short-stay market, bearing more characteristics with a hotel operation. Operators seem to get more creative with their product offering as they grow their portfolio. Recent additions to the sector showed that some have added more common spaces with communal dining areas at the expense of in-room kitchens, marketing them as a more affordable experience (or microapartments). The branded serviced apartment sector is getting more crowded. Almost every established hotel group now has an extended-stay product and new kids on the block are rapidly appearing such as Base in Switzerland and Cityden in Amsterdam. Other, more distribution-focused groups such as Saco and Bridgestreet are also rapidly increasing their portfolio of managed properties. Our analysis of Gross Operating Profit (GOP) margins revealed some impressive results. Nevertheless, the bandwith of GOP margins remains broad, confirming that some properties operate less profitably. -
Changing Gears?
NOVEMBER 2020 THE SERVICED APARTMENT SECTOR IN EUROPE CHANGING GEARS? Maria Coll Consulting & Valuation Analyst Arlett Hoff, MRICS Director HVS.com HVS London | 7-10 Chandos St, London W1G 9DQ YEAR IN REVIEW 2020 will undeniably be a year to remember. Unfortunately, not for great reasons. The hospitality industry is going through arguably the worst crisis it has experienced in a generation. Every day we are inundated with news about COVID-19: case numbers, vaccine trials, lockdown restrictions and its impact on travel, tourism and the wider economy. So far, the picture has been quite discouraging, despite some green shoots during the summer months. This article is certainly not the place for a detailed recap and a minute-by-minute report of the evolution of the pandemic. However, we highlight that the serviced apartment sector, despite suffering alongside the traditional hotel sector, has been weathering the storm better owing to a few key factors that show a stronger resilience to a sudden and fundamental shift in demand in the current context. Self-contained product. The serviced Lean operating structure. The underlying apartment product is geared towards business model of the serviced apartment longer-staying guests and thus lends itself to sector is characterised by limited staffing comply easily with COVID restrictions by offering more and services owing to a longer average stay, translating spacious, self-contained units including the ability to into a very lean operating structure and hence an cook or prepare meals (kitchen or kitchenette) as well attractive gross operating profit margin (usually as appliances such as washers and dryers. -
Exhibitor Prospectus
Exhibitor Prospectus 80% of participants agree that face-to-face delivers better ROI than other forms of media - Association of Event Organisers ABOUT OUR EVENTS “The International Hospitality Media series of conferences are market leaders within growth areas of hospitality*. Beginning with the Boutique Hotel Summit, which was launched in 2011, we have expanded our conference and events offering to cover three continents across the year. Now known as Boutique and Lifestyle Hotel Summit - to reflect the growth and evolution of the sector, BLHS is a thought-provoking educational and entertaining event which brings together hoteliers, owners, investors, operators and service providers from across Europe. The 2017 event saw the launch of the BoHo Guest Experience awards – uniquely, winners are decided by the most important people in a hotel – the guests. Other initiatives include the boutique hotel tours, speed business card swap, drinks reception and hours of networking opportunities with a comprehensive conference agenda. This makes it the ideal platform for service providers to meet leading decision makers from independent hotels, large hotel groups, ‘poshtel’ and hybrid hotels and more. The annual Serviced Apartment Summit first launched in London in 2013, and has quickly established itself as the serviced apartment, aparthotel and extended stay sectors’ gathering of industry leaders. SAS has since launched Americas, and Middle East and Africa events (hosted in New York City and Dubai), to wide acclaim. All the Summits feature our signature ingredients - top class speakers, engaging tours and activities, numerous networking opportunities, and an exciting, co-operative atmosphere. One of IHM’s strengths is that we don’t just help attendees interact– we drive engagement both on and offline in numerous ways for our audiences to do business. -
HVS EMEA Hospitality Newsletter - Week Ending 14 January 2011
Source: Hospitality Net Date: Monday 17, January 2011 Keyword: Patron Capital HVS EMEA Hospitality Newsletter - Week Ending 14 January 2011 Accor To Sell Its Stake In Groupe Lucien Barrière | At the beginning of this week, the hospitality industry was humming with rumours that Accor was in talks to sell its 49% stake in Groupe Lucien Barrière. Accor has now confirmed that it has signed an agreement that will see it sell 34% of its shares in the hotel and casino operator to Paris-based financial services company Fimalac for €186 million and the remaining 15% to the Desseigne-Barrière family for €82 million. The deal is expected to be completed in the first quarter of this year. "I'm very pleased to announce this agreement which maximizes Accor's shareholders interests while also completing our strategic refocusing on our core business" said Gilles Pélisson, who is the chairman of Accor's Board of Directors and also a member of the Groupe Lucien Barrière Board of Directors. Starman Sells Paris Hotel Hotel investment company Starman has sold its long leasehold interest and ownership of the business in the 953-room Le Méridien Montparnasse in Paris, France, to commercial property operator, investor and developer Unibail-Rodamco, the existing freeholder of the property. Starman was advised by HVS Hodges Ward Elliott in the transaction. The management of the 33-storey hotel has now been taken over by Accor and it has now been rebranded as the Pullman Paris Montparnasse. East Meets West In London Australian retail property group Westfield has sold the long-term leasehold right for two hotels to be constructed at its newest UK mixed-use development Westfield Stratford City, in East London, to ES Properties Lt (a joint venture between Cycas Hotel Partners and Patron Capital) for an undisclosed sum. -
Business Model Innovation: Hotels' Roadmap to 2020 Opportunity from Disruption Harness the Power of Change
Business model innovation: Hotels' roadmap to 2020 Opportunity from disruption Harness the power of change Responding to digital and disruptors Hotels are in flux. Guests are less loyal and more demanding than ever before. They flock to online travel agents (OTAs) and aggregators to find the best hotels and deals – which helps operators fill their rooms, but at a cost. Meanwhile Airbnb and the sharing economy continue to grow in popularity. The wider hotel sector as we know it is also shifting dramatically. There has been a flurry of multi-billion dollar M&A activity in recent months, as well as new entrants to the market. Looking further ahead, commentators look at technology giants such as Google and Amazon and ask if, or when, they will use their extensive consumer insight to further disrupt the sector. At Grant Thornton, we believe that short-term agility and medium-term strategic innovation are viable responses to these challenges. If hotels embrace the digital revolution – technologies that blur the lines between the physical, digital and human spheres – they can turn disruption to their advantage. One thing is certain: in what has become a fast-changing and unpredictable sector, hoteliers must think in bold new ways, even if this means challenging the tried-and-tested business model. Gillian Saunders Global leader of travel, tourism and leisure Grant Thornton 2 BUSINESS MODEL INNOVATION: OPPORTUNITY THROUGH DISRUPTION “ Innovation is good for our industry. I say ‘bring it on’. Airbnb encourages more people to travel and have travel