Market Programs Committee
Meeting Agenda
DUE TO THE EXTRAORDINARY PUBLIC HEALTH CIRCUMSTANCES RELATED TO THE ONGOING COVID- 19 (CORONAVIRUS) OUTBREAK, PARTICIPATION IN THIS MEETING WILL BE VIRTUAL OR TELEPHONIC. ALL PDA COUNCILMEMBERS WILL PARTICIPATE REMOTELY.
Date: Tuesday, December 8, 2020 Time: 4:00 p.m. – 6:00 p.m. Location: Join Zoom https://us02web.zoom.us/j/82468023404?pwd=ZEVURDZkREVoUlpGcXpXUDNVNGhhdz09 OR Dial 253-215- 8782, Meeting ID: 824 6802 3404, Passcode: 828923
Committee Members: Patrice Barrentine (Chair), Paul Neal (Vice-Chair), David Ghoddousi, Colleen Bowman, Mark Brady, Gordie McIntyre
4:00pm I. Administrative Chair A. Approval of Agenda B. Approval of the Market Programs Committee Meeting Minutes for November 3, 2020
4:05pm II. Announcements and/or Community Comments Chair
4:15pm III. Programs and Marketing Report Amy Wallsmith, Madison Bristol, Tanya Sinkovits
4:50pm IV. Reports and Discussion Items A. Market to MOHAI Update Karin Moughamer B. Fall and Holiday Programming Amy Wallsmith
5:45pm V. Public Comment Chair
5:50pm VI. Concerns of Committee Members Chair
6:00pm VII. Adjournment Chair
Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101 Page 1
Page 2
Market Programs Committee z Meeting Minutes
DUE TO THE EXTRAORDINARY PUBLIC HEALTH CIRCUMSTANCES RELATED TO THE ONGOING COVID-19 (CORONAVIRUS) OUTBREAK, PARTICIPATION IN THIS MEETING WILL BE VIRTUAL OR TELEPHONIC. ALL PDA COUNCILMEMBERS WILL PARTICIPATE REMOTELY.
Tuesday, November 3, 2020 4:00 p.m. to 6:00 p.m. Location: https://us02web.zoom.us/j/89598090263?pwd=KzZaWXZnRTJqSWVTa0lhckZUWUhzZz09 OR dial +1 253 215 8782, Meeting ID: 895 9809 0263, password: 956553
Committee Members Present: Patrice Barrentine, Paul Neal, Mark Brady, Gordie McIntyre, David Ghoddousi, Colleen Bowman
Other Council Members Present:
Staff/ Consultants Present: Mary Bacarella, Amy Wallsmith, Karin Moughamer, Madison Bristol, Tanya Sinkovits, Carter Grant, Sarah Leaptrot
Others Present:
The meeting was called to order at 4:00 pm by Patrice Barrentine, chair.
I. Administration A. Approval of the Agenda The agenda was approved by acclamation.
B. Approval of the Market Programs Committee October 13, 2020 Minutes The October 13, 2020 meeting minutes were approved by acclamation.
II. Announcements and Community Comments None.
III. Programs and Marketing Report Madison Bristol began by reviewing PR coverage in October. There was a piece by KIRO 7 about the holidays and they also re-shared the ghost stories live event. Seattle Met featured a story about 10 places to purchase masks at the Market and Seattle Refined featured Maximilien’s outdoor igloos.
Amy Wallsmith added the Seattle Refined piece was a result of seeing a post about the igloos on the Market’s social media.
Madison Bristol provided a community outreach update. Open rate for the residential newsletter increased in October from 26.4% to 31.8% and she’s always looking for ways to add more people to the list. She has received additional responses to the concierge survey which show that 50% would
Pike Place Market Preservation & Development Authority (PDA) · [email protected] · pikeplacemarket.org P: 206.682.7453 · F: 206.625.0646 · 85 Pike Street, Room 500 · Seattle, WA 98101
Page 3
like to receive handouts. The holiday gift guide handout will be delivered to 34 residential buildings. A table showing topics of interest to residential concierges was reviewed.
David Ghoddousi commented that it was nice to see on the topics of interest chart that groceries and farm stands scored high.
Tanya Sinkovits reviewed website stats for October. There was 120,070 page views with the top pages viewed being Directions/Parking, Dine-In/Takeout Blog, and Plan Your Visit. Two blogs were created in October – Cozy Up with Pike Place Market for a Unique 2020 Thanksgiving and Live Reading: Learn About the Ghost Stories at Pike Place Market. Tanya continued by reviewing social media highlights for October, which includes #GivingTuesday. A calendar of the social media posts was shared. Tanya shared snapshots of Instagram and Facebook posts from October and noted the posts by MoPop to support their campaign to have John Oliver tour an art exhibit in Seattle, which also features an opportunity to support Pike Market Food Bank.
Tanya next reviewed email marketing for October. October open rate is currently at 23% with 224 clicks, but those numbers go up as people continue to open and read. The October newsletter featured stories on shopping for Thanksgiving and the live reading of the Market Ghost Stories. People can subscribe to the newsletters by visiting the Pike Place Market website and scrolling to the bottom where it says “Subscribe.”
Tanya Sinkovits reviewed the Refract programming which included videos of Market glass artists. Four videos received nearly 68,000 views with 1,267 likes, comments and shares. These videos are also on the Market’s YouTube account.
Madison Bristol provided information on the recent small business webinar that featured Twyla Dill and provided information on how to use Facebook Live to sell artwork. 30 people registered while 20 attended (8 commercial and 12 craft). 12 people responded to a survey in which 100% found the webinar helpful and nearly 67% said after taking the webinar they would feel comfortable hosting their own Facebook Live.
Tanya Sinkovits next discussed the ghost stories program. On October 23 and October 30th Mercedes Yaeger shared Market ghost stories from her book. The October 23 program had 185 live viewers, 6,859 Instagram TV views and 364 likes, comments, shared & saves. The October 30th program had 87 viewers but the post after has about 10,000 views. Tanya shared a few of the comments.
Patrice Barrentine commented that the programming is a good way to interact with the Market when they people can’t be there in person.
Colleen Bowman thanked all the glass artists and Mercedes for their participation in the programming.
Amy Wallsmith reviewed advertising for July – September. Overall there have been 14.3 million impressions. Top of funnel has 11.3 million impressions through Hulu, audience targeting, YouTube, KING, KOMO, ROOT Sports, KNKX and KUOW. Middle of funnel has almost 3 million impressions through video content and static & carousel ads on Facebook and Instagram as well as banner ads for audience targeting. People are seeing things in multiple locations and KPI’s are where she expects
Page 4
them to be. With bottom of funnel advertising the click thru rate is 12.82%, which is well above the average of 1%. Impressions for bottom of funnel is 97,505.
Amy shared the advertising calendar for November and December. She’s adding seasonal advertising and she’s working to add WARM 106.9, Seattle Times, The Stranger and enhanced package with KING 5 in addition to what is already being used.
Paul Neal asked if the plan with WARM 106.9 will be the same as last year. Amy Wallsmith responded no as they don’t have the capacity to partner in the same way but she is exploring ways to have programming on air and use the DJ’s to talk about shopping at the Market. She will share more when it’s finalized.
Amy Wallsmith continued by discussing parking promotions. The Market Foundation added a line on their November mailer about parking and in addition there is a partnership with Seattle Historic Waterfront Association to get reimbursed for 3 hour parking vouchers.
Paul Neal asked what the plans are for working with the Foundation in December regarding promotions. Amy Wallsmith responded she is working with their team on #GivingTuesday and there will be a virtual giving tree. The Foundation is doing a Market Place online shopping website and that will be featured in the Gift Guide.
Paul Neal responded that everything he heard is how the PDA is supporting the Foundation and asked what the Foundation is doing to help support the Market. Mary Bacarella responded they are doing the newsletter as well as posts on social media. For shopping the Market Place website will highlight a number of Market tenants and artists.
Amy Wallsmith reviewed the direct mail/post card campaign, which includes outreach to 28,740 households living directly around the Market. It includes 4 postcards that can be detached.
Amy Wallsmith shared the copy and creative for the direct mailer. Some of the copy is still being worked on. Mary and Amy read the copy on the postcards. The main postcard reads:
‘Twas the middle of autumn and all were still home But the people were stirring! They wanted to roam!
Come down to the Market! we said with a cheer, We’ve got just the thing to brighten your year!
We’ve got biscuits and doughnuts and bottles of wine, Restaurants a-plenty at which you can dine.
Need gifts for your loved ones? We’ve got some of those. We’ve got hats for your heads and socks for your toes.
Comics and candles and gadgets for cooks, Jellies and spices and shelves full of books
There are fish that are flying and pigs that are giant
Page 5
Yogurt so good, you’ll just have to try it!
So grab a few friends while the days still have light, And come down to the Market, we’ll treat you just right.
Happy FALLidays! Love, Your Market
Amy Wallsmith read the copy for the postcard featuring Honest Biscuits.
This sandwich! They cried, It’s a dream that’s come true Stuffed with bacon and cheese That’s dripped on my shoe.
Drippy deliciousness courtesy of Honest Biscuit, one of the Market’s crave worthy coffee and dining destinations.
Paul Neal asked if the postcards come with instructions on what to do. Amy Wallsmith responded no. They come so that people can see they are postcards. Paul hopes that people mail them to each other in town to encourage shopping at the Market and asked if there is a prompt to do so. Amy Wallsmith responded no.
Amy Wallsmith read the copy for the postcard featuring the pears.
Tis the season for family for food and for living Being grateful and thoughtful and loving and giving But then there are things that you don’t want to share Like a juicy, enormous, Market holiday pear.
No one does freakishly large seasonal fruit like the Market so pick a peck of pears pronto.
Amy Wallsmith read the copy for the postcard featuring Billie the Pig.
The Market ya know is the soul of the city It’s been there for you when times have been gritty Our people are family they work hard for a living So please share your support with your generous giving
Support Pike Place Market Foundations recovery of the Pike Place Market. Text Market to 91999.
Colleen Bowman asked when the postcards will be sent out. Amy Wallsmith responded the goal is to send them out before Thanksgiving.
Patrice Barrentine commented she really likes how they turned out and cant’ wait to see where they pop up.
Page 6
Colleen Bowman commented that she believes the text number was created for the Small Business Recovery program and would like to clarify where the funds go if people donate to that text number. Amy Wallsmith will follow-up with the Foundation and confirm the number and copy.
IV. Reports and Discussion Items MIN 57 A. Upcoming Farm Survey Carter Grant reviewed the farm survey that will be sent to all permit holders for 2020. They will follow up with phone calls as many people respond better to direct communication. The survey includes the following questions:
What is your business name? What is your main crop or product? Have you attended any days since reopening on June 11th? Do you plan to attend Pike Place Market or an express market (if available) in 2021? How would you describe your attendance in a pre-COVID-19 year? How would you describe your attendance since reopening June 11th? If your attendance is lower than normal, what is the main reason? What other sales channels are you currently using? Crop planning for 2021, I think my business will (increase, decrease or stay the same) Where in Washington is your farm located? How long does it take you to travel to Pike Place to sell for the day? How important is it to you and your business that the street tents reopen? How important is it to you and your business that Express Markets open in 2021? What program(s) are most important to your continued participation in Pike Place Market? Is there any information you would like to share related to you and/or your business since the market shut down in March?
Colleen Bowman asked if any farmers are going straight to wholesaling that would normally sell at farmers markets. Carter Grant agrees that could be a good option to add. She did see farmers joining other CSA’s this year.
Colleen Bowman asked if farmers pay for parking when selling at the Market. Carter Grant responded if a farmer has eight feet of produce on their tables they get a daily parking pass, but that hasn’t happened much this year.
Colleen Bowman asked if there are good responses to the farm manager position. Mary Bacarella responded there are three interviews this week.
Paul Neal asked Carter to discuss how the results of the survey will be used. Carter Grant responded this is a good way to be able to touch base with farmers and to update understanding on what is important to our farmers. Mary Bacarella added this information will also help with planning for remote markets and CSA given the current state of COVID in the spring and summer. Paul Neal suggested some of these questions could be replicated each year.
Patrice Barrentine encouraged adding another question such as “Of the existing programs, is there something you’d like to see the Market modify?” Patrice wonders if there is a way for the CSA to offer a bulk share and how can the Market help the larger farms that may be coming from farther
Page 7
away if there is not a remote market option next year. She’s glad this information is being collected and it could be very useful in budgeting for next year.
Patrice Barrentine asked when the survey will be sent. Carter Grant responded she’d like to get it sent out tomorrow and then continue to work on getting responses during November.
B. Fall and Holiday Programming Amy Wallsmith reviewed the November and December celebrations at the Market. November includes:
November 12 & 19: Harvest CSA Pike Box (online promotion) November 14: How to make a fall centerpiece (social) November 17, 19, 24, 28: IG Reels/TikTok Videos (social) November 23: Gift Guide Online & distributed (print and online) November 28: Magic in the Market (Limited activities) Small business Saturday (promotion and tie in)
December events include: December 1: Foundation Giving Tuesday (online promotion) December 1, 3, 8, 10, 15, 17, 22: IF Reels/TikTok videos (social) December 2, 9, 16: Busker Holiday Tunes (social) December 3, 10, 17: Stocking & Stuffers (social) December 5, 12: Santa Events (social) December TBD: The 34th annual Great Figgy Pudding (online celebration)
Amy Wallsmith reviewed the holiday celebrations which include: November 11: Veterans Day (online celebration and blog) November 26: Thanksgiving (online celebration and blog) December 10: Hanukkah begins (online celebration) December 18: Hanukkah ends (online celebration) December 25: Christmas (online celebration)
Amy Wallsmith reviewed the new Instagram Reels and TikTok programs. These are short-form video style entertainment platforms that are big on the internet. Video content will include: Introducing Crafty! 5 things to add to your Thanksgiving table this year! Last minute Thanksgiving desert ideas 5 things you need from Pike Place Market for the ultimate Thanksgiving
Amy Wallsmith reviewed the Gift Guide which will be both online and a print piece. Printed version will be distributed at the Info Booth, event tent (for any on site programs) and through downtown concierges. A list of those locations were provided.
Amy Wallsmith provided information on limited activities being considered in November and December. Magic in the Market cannot take place as usual due to restrictions on large group gatherings. Ideas include: Traditional holiday button by Graig Anderson
Page 8
Photo ops – Graig Anderson mural on the Desimone Bridge and MarketFront Pavilion Santa photos – socially distanced* Craft photos – socially distanced* Shopping incentive tent – gift guide and wrapping paper distribution.
*These will take place if King County moves into Phase 3.
Amy Wallsmith reviewed the virtual celebrations in November and December. If COVID guidelines remain in the current phase, the programs teams will work on the following: Holiday music themed Lunchtime Tunes featuring Market buskers Virtually explore Stockings & Stuffers gift ideas, then come down and shop! Virtual Santa ideas – cookies with Santa, readings with Santa, and more! Supporting the Pike Place Market Foundation on Giving Tuesday and their virtual Giving Tree 34th Annual Great Figgy Pudding
Patrice Barrentine commented it’s a great line-up and very creative.
Colleen Bowman thanked everyone for being so flexible during this time.
Paul Neal wondered how much effort it would be to try to monetize how much marketing support the PDA provides to the Market Foundation. Mary Bacarella responded that it’s currently not being counted but it is an interesting idea and something staff could do.
Colleen Bowman noted there are a lot of in-kind donations made to the Foundation and those are listed in the Services Agreement. Going forward in 2021 it would be great to have a number associated with marketing and other in-kind donations.
David Ghoddousi suggested analyzing what the Market Foundation has contributed to the Market since the renovation to present. They have helped raise money through various programs. He wants to be fair and see that data.
Mary Bacarella commented going back 15 years will be a lot of work.
David Ghoddousi wants to be fair and he believes they are stepping up during the pandemic and they have stepped up for the renovation and waterfront development.
Colleen Bowman agrees there are two sides to this but believes the Foundation is responsible for showing their contributions and the PDA should be responsible for collecting data on in-kind donations to the Foundation.
V. Public Comment Betty Halfon commented that she doesn’t know if the messaging on the Billie the Pig postcard is the right message as it mentions “support the recovery of the Pike Place Market.” She’s not sure the work “recovery” is the right term. Betty also commented that in all the programming she’s seeing any mentions of the retail and commercial businesses that are currently suffering as much as the crafters.
Page 9
Joan Paulson commented that Queen Anne should be included in the postcard campaign as their farmers market is currently closed. She thanked staff for including Small Business Saturday and would like to see it tied back to the Foundation and their giving plan. Joan looks forward to a robust review of the proposed programs for January to May 2021 and she hopes they are as robust as the ones for the end of 2020.
VI. Concerns of Committee Members Mary Bacarella commented that while she never wants to tell Betty she’s wrong, staff have included all businesses at the Market in the marketing campaign since its inception. There are videos, ads, and social media posts. She will share those with Betty. Second, Mary noted that during her time the Market has always supported Small Business Saturday. And Mary looks forward to sharing upcoming ideas for continuing to promote businesses at the Market in 2021.
Gordie McIntyre commented that he’s impressed with the postcard program.
Patrice Barrentine thanked the Market Programs team for all their work and thanked committee members for their contributions during the meeting.
VII. Adjournment The meeting was adjourned at 5:22 p.m. by Patrice Barrentine, chair
Meeting minutes submitted by: Karin Moughamer, Executive Administrator
Page 10
Page 11 Page 12 3,000,000 % of Change 2019 to 2020 Year over Year 2,500,000 March -83% April -97% May -96% June -90% 2,000,000 July -88% August -82% September -67% 1,500,000 October -71% November -74%
1,000,000
500,000
0 March April May June July August September October November December
2019 TOTAL 2020 TOTAL Page 13 700,000 % of Change In 2020 Month over Month 600,000 April -83% May 42% June 177% July 44% 500,000 August 30% September 34% October 21% 400,000 November 21%
300,000
200,000
100,000
- March April May June July August September October November
Page 14 Page 15 If you’ve ever had a near-miss encounter with a flying fish at Seattle’s Pike Place Market (and even if you haven’t), you know how integral a vibrant market can be to a city’s culture. Seattle’s Pike Place Market draws more than 15 million visitors exploring the nine-acre historic district annually.
Boasting expansive views of the Puget Sound, Maximilien’s “Le Igloos” are nestled atop their The article Included: rooftop dining spot once more after - Charlie’s Flying Fish Ornaments and Window Charms giving the bubbles a go last year. - Chukar Cherries Holiday Assortments and Gifts - Saisei Apparel Holiday Ornaments In Seattle, businesses at Pike Place Market are offering an - Ugly Baby Shower Art array of deals and visitors can check out an official Holiday - Vintage Creations Cashmere Ruffle Scarf, Beanie and Shoppers Guide online. Convertible Mittens
Page 16 168.46% Increase in Impressions • 2019: 1,130, 227,286 impressions • 2020: 3,034,154,011 impressions
118.52% Increase in Features (32 new) • 2019: 27 features • 2020: 59 features
26.1% Increase in Press Coverage • 2019: 549 pieces of coverage • 2020: 692 pieces of coverage
Page 17 Page 18 Marketing created a gift guide for holiday shoppers. In the guide readers will find: • Retail, craft, specialty food products. • Takeout and grab and go options. • Information on upcoming holiday events, promotions and safety measures.
Distribution: • Over 800 guides were distributed to 34 residential buildings. • Shoppers can also pickup the guide at the Info Booth or visit our website to view the digital version.
Page 19 Downtown Residential Concierge Newsletter Open Rate 35%
30% 31.8% 30.7%
25% 26.7% 26.4% Increased open-rate by 23.1% 23.1% 32.9% year to date 20% 18.4% 15%
10%
5%
0% May June July August September October November
Page 20 Page 21 121,452 page views Holiday Shoppers Guide Top Web Pages* received 1,329 page views in • Plan Your Visit (4,020 page views) the first week • Directions / Parking (3,747 page views) • Takeout Blog (3,594 page views) • Shop Retail Businesses Blog (3,010 page views) • Outdoor Dining Blog (2,246 page views)
4 Blogs Created • Upcoming Market Deals & Discounts for Veterans and Black Friday Shoppers • Create the Perfect Thanksgiving Centerpiece • Holiday Tunes with Market Buskers
• Pike Place Market’s 2020 Holiday Shoppers Guide Page 22 Followers Facebook Instagram Twitter
305,000 200,000 85,000 300,000 150,000 84,000 295,000 290,000 100,000 83,000 285,000 50,000 82,000 280,000 0 81,000 July July July May May May June June June April April April March March March August August August January January January October October October February February February December December December November November November September September September 2019 2020 2019 2020 2019 2020 Engagement Facebook Instagram Twitter
250,000 250,000 3,000 200,000 200,000 2,500 2,000 150,000 150,000 1,500 100,000 100,000 1,000 50,000 50,000 500 0 0 0 July July July May May May June June June April April April March March March August August August January January January October October October February February February December December December November November November September September September 2019 2020 2019 2020 2019 2020 Page 23 TikTok launched on November 19th 270 Followers Video featuring flower farmer 4,356 views
Page 24 Page 25 November open rate: 23.5% November clicks: 386
Open Rates Clicks 40% 500 30% 400 20% 300 200 10% 100 0% 0
2019 2020 2019 2020 Page 26 Page 27 Page 28 TOP OF THE FUNNEL Streaming TV: • 30,149 completed 30s views (over 2/3 of which ran on Hulu, the rest ran on other premium streaming TV apps like Roku and Fubo) YouTube: • The average completion rate on 30s skippable ads was 37.91%, with the Grocery spot outperforming the rest at 47.98% completion. (Our goal on YouTube is a 30% comp rate.)
MIDDLE OF THE FUNNEL Audience Targeted Videos: • The Eateries spot had the best completion rate at 40.49% (it also had the best CTR at 0.14%, far above the industry standard for display ads at 0.10%) Paid Social Carousels: • The Craft Carousels took the top spot over Eateries with a 3.65% Engagement Rate and 1.96% CTR (the Restaurant Carousels were in a close second) Paid Social Videos: • Eateries and Grocery videos had the longest average playtime at 9s
BOTTOM OF THE FUNNEL Both search campaigns are remaining incredibly strong and have even slightly increased over time.
• Google Search – “Open Businesses” Blog Post: 25.27% CTR Page 29 • Google Search – Parking: 10.43% CTR Pike Place Market YouTube: Click Here to Watch Page 30 Page 31 KING 5 Television • Impressions: 3,887,000 • Reach: 30.2% • Frequency: 3.7 • 30% of our audience Adults 18+ will see the spots 3.7 times
KUOW 94.9 FM • Impressions: 489,000 • Reach: 7.2% • Frequency: 1.9 • 7.2% Adults 18+ will see the spots 1.9 times. (Keep in mind this is the core of our primary demographic).
KRWM 106.9 FM • Impressions: 2,118,000 • Reach: 25.8% • Frequency: 2.2 • 25.8% Adults 18+ will see the spots 2.2 times.
• *This doesn’t include all of the unpaid promo spots, which adds impressions. Page 32 KRWM 106.9 FM Shellie Hart Endorsements • 15 Days: Weekdays 11/30 through 12/18 • Over 30 Market Businesses Highlighted Topics: Cyber Monday, Ornaments, Gift Sets, The DownUnder, Market Garage Parking, Stocking Stuffer Idea: Masks & Holders, Retail shops at the Market, Craft Market, World Class Food at our Restaurants and Eateries, Take Out and Curbside Pickup at Pike Place Market, Jewelry, Get to know the Market’s First Ave Shopping, Freshest Local Ingredients, Get to know the Market’s Shops along Pike Place, General Market - Still time to shop!
KING 5 Television – Evening Promotional Package • 11/27 EVENING Show filmed from Pike Place Market Craft Market (PR Effort) Click here to watch • EVENING Show Gift Guide :30 sec segments - 10 in-show promotions Weekdays, except Friday, starting 11/24 through 12/17 Watch: 11/24 and 11/26 Page 33 Seattle Times Holiday Promotional Package • Cover of Printed Gift Guide • Bonus Ad in the Printed Gift Guide • Five Featured Products Online Gift Guide • Sponsored Article: Click Here to read • Audience Targeted Cobranded Twitter, Facebook and Native Programmatic camp campaign
Visit Seattle • Feature in the online Holiday Campaign Click Here to read
Page 34 Page 35 NEW Media Partnership KUOW: • Pike Place Market is the official Today So Far launch partner, new daily newsletter. Partnership promotional plan includes: – Tagging in on-air spots with “Thanks to our launch partner Pike Place Market” (or similar message). ~40 spots a week for the next six weeks – A text call-out in each Today So Far daily newsletter between now and end of the year. Current list size ~1,800, but we expect this to grow quickly. – A text call-out thanking Pike Place Market as the Today So Far launch partner in promo slides at two upcoming virtual events: Work Redefined (Nov. 19) and Year In Review (Dec 17). Renewals • Pike Brewing - Licensing agreement for Pike Place Ale, agreement expired July 2020 – We are working through new details. Presentation January/February to programs. Infringements • Chalo – notified by email and working on resolution
Page 36 Seven locations will receive the new signs.
Page 37 Page 38 Market to MOHAI MARKET PROGRAMS COMMITTEE DECEMBER 8, 2020
Page 39 Page 40 Mission and Purpose Statement Market to MOHAI is a safe, engaging, well-lit, and well-marked pedestrian corridor connecting four of Seattle’s Parks and some of our great public spaces, from the Central Waterfront and Pike Place Market to Lake Union Park and MOHAI. Connecting the Waterfront, Belltown, Denny Triangle and South Lake Union neighborhoods, this corridor serves residents and visitors alike, as they commute to work, shop and enjoy the opportunities for recreation in this vibrant, evolving, urban environment.
Page 41 The Team •Steering Committee with nearly 20 representatives • City, SLU Chamber, Friends of the Waterfront, businesses along the corridor, MOHAI, Pike Place Market • Transition from Steering Committee to non-profit with a Board of Directors •Design Team: Berger Partnerships and Studio Matthews
Page 42 Completed October 8, 2020 38 History Blades 71 Sidewalk Tiles Four Years Investment of almost $500,000
Page 43 Website and Social Media
•SOMELAB upgraded website (markettomohai.org), Facebook and Instagram pages •Day Moon Video Productions developing 5, 3 and 1 minute videos, to be completed soon!
Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 What’s Next
•Developing a plan for regular cleaning •Formation of Equity and Social Justice task force •Activation of corridor
Page 50 Page 51 November November 12 & 19 Harvest CSA Pike Box Online Promotion November 17, 19, 24, 28 IG Reels /TikTok Videos (Tues/Thurs) Social November 21 How to Make a Fall Centerpiece Social November 23 Gift Guide Online & Distributed Print and Online November 27 Market Lighting Onsite November 28 Magic in the Market Onsite Shopping Incentive Small Business Saturday December December 1 Foundation: Giving Tuesday Online Promotion December 1, 3, 8, 10, 15, 17, 22 IG Reels /TikTok Videos (Tues/Thurs) Social December 2, 9, 16 Busker Holiday Tunes (Wed) Social/Onsite Crafty Reveals Graig Anderson Cutouts December 3, 10, 17 Handmade & Homegrown Holidays (Thurs) Social
December 5, 12 Shopping Incentive/Cookie Decorating Kits Onsite Page 52 December 11 The 34th Annual Great Figgy Pudding Online Celebration December December 10 Hanukkah Begins Online Celebration December 18 Hanukkah Ends Online Celebration December 25 Christmas Online Celebration December 26 Kwanzaa Begins Online Celebration December 31 New Year’s Eve
January January 1 Kwanzaa Ends January 1 New Year’s Days
Page 53 Market Holiday Lighting On November 27th Pike Place Market kicked off the holiday season with the annual lighting of the Market. Santa and Crafty did the countdown and posed for photos.
The event aired on KOMO TV, Radio and Social. • Radio – 14 segments • TV - 3 segments
Watch Here - Click Here
Page 54 Special Holiday Shopping Offer! Shoppers that spend $50 or more at any Market businesses will receive a free Market gift.
November 28 – Market Wrapping Paper Kit 34 Participants 85% Locals $3,131.49 Total Sales 60.7% Commercial (60 sales) 25.5% Craft (11 sales) 13.8% Farm (8 sales)
Upcoming Dates: December 12 & 19 • Market Wrapping Paper Kit • Atrium Kitchen Cookie Decorating Kit • Visit Seattle Holiday Shopping Bags
Page 55 Website Link: Click Here Program Details: Join us to support local music and our amazing Market buskers during this time of no live music. Plus, we could all use a little mid-week holiday rejuvenation. Recharge, relax and enjoy that Market sound we’ve all missed from the comfort of your home.
Dates: WEDNESDAYS / December 2, 9, 16 Time: 12:00pm to 1:00pm Program Goals: • Support our Buskers – virtual tip jar • Encourage Take-out from Market Businesses - Grab your lunch at the Market (tip: Pick-up and order ahead – click here. Delivery options – click here) or make a delicious Market lunch with your fresh local ingredients then tune in every Wednesday on the Market's Facebook page from 12pm to 1pm.
Website Link: PikePlaceMarket.org/HolidayTunes Page 56 Program Details: Join us to find some of the best handmade jewelry, art, and one-of-kind gifts in the Pike Place Crafts Market. In our Handmade & Homegrown Facebook Live series, we're taking you to our Crafts Market and introducing you to the artists behind one of the largest and most diverse Crafts Markets in the U.S.
Dates: THURSDAYS / December 3, 10, 17 Time: 12:00pm to 1:00pm
Program Goals: • Support for our Crafters • 2020 version of Stockings and Stuffers • Meet the Producer – Craft person virtual event
Website Link: PikePlaceMarket.org/HandmadeHomegrown
Page 57 December 19 – Tune into our Facebook page 6pm Book Reading with Santa Claus Story Tellers: • Santa Claus himself! 6:30pm A Christmas Memory by Truman Capote Book Reading Story Tellers: • Mary Bacarella, Executive Director of Pike Place Market PDA • Randy Dixon, Owner at Unexpected Productions *Special permission received from Truman Capote Literary Trust.
Program Goals: • Provide virtual activities for families and adults • Reminding views of the magic all around the Market
Website Link: Coming Soon! Page 58 HOLIDAY BUTTONS • Ordered 6,000 buttons • Reordered 3,000 buttons • Daystallers distribute throughout the holiday season
HOLIDAY ARCH Maintenance mounted Graig's Desimone Bridge entry Holiday Arch for the 2nd year now.
Page 59 MARKETFRONT PAVILION WINTER MURAL Graig's winter mural is hanging in the North Pavilion for the 4th year in a row. • 7 Magic Forest animal plywood cut-outs • 2 NEW this year
MARKET WIDE CHARACTER CUT-OUTS Three character cut-outs were created for Commercial areas last year, and are placed around the Market.
Page 60 Every week, we will move Crafty’s cutout around the Market. Every Friday on Instagram and Facebook stories we will provide clues on where to find him. We could tell you our schedule but we want you to play along!
Page 61 Dec. 1 Giving Tuesday: Pike Place Market Foundation • 8 weeks of Social Media promotional support every Tuesday, starting October 13. • Foundation Raised $51,000
Page 62 Dec. 11 The Great Figgy Pudding: Pike Market Senior Center & Food Bank • Filming Support – Waived fees, on site 3 nights, 6 hour long shoots • Listed Sponsor / Social Media Promotion this month in support • Website: https://www.pmsc-fb.org/figgy-2020
Page 63