Vol 3, Issue 1
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A Bi-annual International Journal ISSN 2349 - 1078 Jan - July 2014 Vol: 3 Issue 1 ADVISORY BOARD: CONTENTS • Dr. B.K Mohanty, Professor, IIM Lucknow. 1 - Factors Influencing Online Shopping Behaviour: A Study of Indian and Australian 4 - 14 Customers • Prof. Deepak Sharma, Associate Dean, International Director Centre for Energy Policy, Australia. Dr. GunmalaSuri, Assistant Professor, UBS, Panjab University, Chandigarh. • Mr. Ativ Ralli, Vice-President, Deutsche Bank. Dr. RupinderBir Kaur, Assistant Professor, UBS, Panjab University, Chandigarh. • Mr. Bobinder Makkar, Director, Product Management, CISCO Head Office, America. 2 - Systematic approach to Value Engineering and Cost Reduction: A case study on Indian 15 - 28 • Mr. Sushil Sachdev, Vice-President, Eastman Industries Ltd., Ludhiana. Automobile Industries Dr. K. K. Patra, Professor of Finance and Dean, Rourkela Institute of Management Studies, • Dr. Baltej Singh Mann, Professor, Sanjose State University, USA. Rourkela. • Dr. Sanjit Dhami, Professor, Department of Economics, University of Leicester, UK. 3 - A Critical Review of Initiatives Taken by IT and Electronics Companies in India to 29 - 37 • Dr. Sanjeev Sofat, Professor and Head, PEC University of Technology, Chandigarh. Control E-Waste • Mr. Dirk Leysen, Professor and Economist, KHK Kemphen University College, Belgium. Dr. Abhiruchi Singh Verma, Associate Prof., Institute of I.T &Management, New Delhi. 4 - Status Of Rural Female Work Force Participation Rates In India 38 - 44 • Dr. Dr. G.S. Batra, Professor, School of Management Studies, Punjabi University, Pataila. Dr. D. Pulla Rao, Professor of Economics, Andhra University, Visakhapatnam, A.P. • Dr. D.D. Arora, Dean, Colleges, Kurukshetra University, Kurukshetra. 5 - New Dimensions in Service Sector – Banking, Insurance and Transport 49 - 58 • Mr. Theben Tervile Corneel, Opleidings Coordinator, Howest University, Belgium. Dr. Anitha R. Natekar, Assistant Professor, Karnataka State Women’s University, Karnataka. • Ms. Ellen Taylor, Lecturer Network Economics, Howest University, Belgium. 6 - Impact Of Disinvestment On Financial Performance Of Public Sector Undertakings 59 - 78 Ms. PallaviDawra, Associate Professor, PCTE, Ludhiana. CHIEF PATRON: 7 - Camel Analysis of performance of select Private Sector Banks. 79 - 93 • S. Satnam Singh Sandhu, Chancellor, Chandigarh University, Gharuan. Ms. GunjanTripathi, Assistant Professor, Gitarattan International Business School, New Delhi. PATRON: 8 - Review of Studies on Environment Management Disclosures 94 - 103 Dr. DheerajSharma, AssistantProfessor, School of Management Studies, Punjabi University, Patiala. • Dr. R.S.Bawa, Vice Chancellor, Chandigarh University, Gharuan. Mr. KuldipSingh, ResearchScholar, School of Management Studies, Punjabi University, Patiala. • Dr. B.S. Sohi, Pro- Vice Chancellor, Chandigarh University, Gharuan. 9 - Attitude of Investor towards Gold and Gold ETF with special reference to Ludhiana city 104 - 117 EDITORIAL BOARD: Ms. Shweta Miglani, Associate Professor, PCTE Group of Institutes , Ludhiana. 10 - Indian Retail Industry In Global Scenario Comparative Study Of Organized Retailing 118 - 130 • Dr. Pavitar Parkash Singh, Editor in Chief, Director, USB, Chandigarh University, Gharuan, Mohali. & Mom & Pop Stores • Dr. Rajiv Khosla, Editor, HOD, USB, Chandigarh University, Gharuan, Mohali. Ms.Harminder Nanda, Assistant Professor, GGSIMT, Yamunanagar. • Dr. Rupali Arora, Editor, Associate Professor, USB, Chandigarh University, Gharuan, Mohali. Dr. P.P Singh ,Director,USB, Chandigarh University, Gharuan. 11- CU-Global Management Review Subscription Form 131 4 5 Factors Influencing Online Shopping Behaviour: A Study of Indian and INTRODUCTION Australian Customers Online shopping is the process when products or services are purchased over the internet. According to UCLA Centre for Communication Policy (2001), online shopping has become Dr. Gunmala Suri the third most popular Internet activity, immediately following e-mail using, instant messaging Associate Professor and web browsing. The incredible growth of Internet shows that there exists a huge market UBS, Panjab University where e-commerce can play an important role. E-commerce provides multiple benefits to the Chandigarh consumers in form of availability of goods at lower cost, wider choice and saves time. People can buy goods with a click of mouse button without moving out of their house or office. Dr. Rupinder Bir Kaur Similarly online services such as banking, ticketing (including airlines, bus, railways), bill Associate Professor payments, hotel booking etc. have been of tremendous benefit for the customers. Most experts UBS, Panjab University believe that overall e-commerce will increase exponentially in coming years. Chandigarh To make e-commerce activities become more prominent companies need to understand various ABSTRACT factors that drive consumers go online. Moreover, it is relevant to study about how these factors Purpose: The increase of e-commerce transactions and online shopping has become a global lead to attitude formation on each individual and in turn lead to affect online shopping trend. The development of the internet has accelerated this trend. Recent reports show that a intention. This paper attempts to find out various factors that influence online shopping majority of consumers now use the Internet to transact goods and services on a regular basis behavior of Indian and Australian customers. Indian and Australia being two distinct countries (Achille, 2008). While this rise in online purchasing worldwide is apparent, the research that in terms of macro-economic characteristics as well as cultures it was expected that the buying investigates online consumer's behavior has not yet developed much. The global expansion of behavior of customers of these two countries would be different. online purchases requires a more systematic understanding of the aspects of online and offline consumer behavior. Further, in the global settings, it becomes far more important to recognize Online Shopping in India and Australia the cross cultural aspects of online consumer behaviour. According to the Associated Chambers of Commerce and Industry of India Design: The present study titled ― “Factors Influencing Online Shopping Behaviour: A (ASSOCHAM) 2011, the online retail industry in India is likely to be worth Rs 7,000-crore by Study of Indian and Australian Customers” aims to determine various factors that are most 2015 due to easy availability of broadband services and increasing internet penetration, significant to in impacting the buyer's attitude towards online shopping. The cross culture according to industry body ASSOCHAM. India is set to become the third largest nation of aspect of this study aims to find out whether there is any difference between the attitude of internet users in the next two years with a large chunk of youngsters eager to adopt new Indian and Australian types of consumers with regard to online purchasing. The study consists technologies with rapidly changing lifestyles. According to Asia Pacific digital marketing of a survey conducted on 206 respondents to which a structured questionnaire was yearbook 2009, E-commerce has now become a prevalent activity amongst Australian online administered. users - 80% of them now shop online. When Australians shop online 37% of them choose Findings: A significant difference was found in the attitude of Indian and Australian online payment system PayPal rather than Visa (22%) as their preferred payment method. respondents towards online shopping. Where Australian buyers laid more emphasis to When it comes to the online retailer who attracts the most Australian shoppers, there is one Customer service, Indian buyers were more concerned towards website security. "clear market leader" - eBay, with 56% of online shoppers having bought something from the Key words: E-Commerce, Consumer behaviour, online retailing, Cross –Culture site. India currently has 28.1 million online shoppers in its country, which is forecast to 6 7 mushroom to 203.1 million people in the coming year. This paper attempts to know the significant difference between the attitude of Indian and Review of Literature Australian customers towards online shopping and major factors affecting the customer's Shergill and Chen (2005) examined the consumer attitude towards online shopping in New attitudes. Several scholars have shown growing similarities and differences in cross-national Zealand and found that website design, website security/privacy, customer service and website customer demand preferences and shopping behaviour. However, very few researches have reliability/fulfilment are the four dominant factors which influence consumer perceptions of been conducted to know the difference with regard to online shopping behaviour. In this light online purchasing. Narges Delafrooz, Laily H. Paim, Sharifah Azizah Haron, Samsinar this study attempts to serve following objectives: M. Sidin and Ali Khatibi (2009) examined the significance of attitude of 370 post graduate 1. To study the attitude of Indian and Australian consumers towards online shopping. students toward online shopping and found that utilitarian orientations, convenience, price and 2. To explore the factors that affect Indian and Australian consumers' attitude towards online wider selection influenced consumers' attitudes towards online shopping. Shih (2004) shopping. developed a model to predict consumer acceptance of e-shopping based on the theory of