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How Atlanta Became the Capital of College Football

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How Atlanta Became the Capital of College Football COLLEGE FOOTBALL CELEBRATES 150 YEARS COLLEGE FOOTBALL CELEBRATES 150 YEARS ® As college football celebrates its sesquicentennial (150th!) season in 2019, The NATIONAL FOOTBALL FOUNDATION (NFF) & COLLEGE HALL OF FAME have worked to create a jam-packed calendar of activities to pay homage to the sport and its legacy: creating educational opportunities, building leaders and enriching communities. Take a look through some of the organizations that are sharing in the celebration of this historic milestone throughout the season. Georgia itself is the fourth most-fertile recruiting ground in the nation in How terms of putting football talent on Division One rosters. From high-caliber matchups to open the season at the Chick-fil-A Atlanta Kickoff Game, to decades of classic Chick-fil-A Peach Bowls, memorable SEC Championship Game show- downs, and the top annual HBCU Became the game of the year, Atlanta hosts some of the sport’s biggest games every year. Last season alone saw three sold Capital of out top-10 matchups including the Chick-fil-A Kickoff Game in Septem- ber (No. 6 Washington vs. No. 9 Auburn), the SEC Championship College Game in December (No. 4 Georgia CHICK-FIL-A PEACH BOWL vs. No. 1 Alabama) and the Chick-fil- Florida defeated Michigan 41-15 in a battle of top-10 teams in the 2018 Chick-fil-A Peach Bowl. A Peach Bowl (No. 10 Florida vs. No. 7 Michigan). Football That’s why the majority of the SEC “Last year, three of the top six The obvious. and ACC teams’ biggest alumni events in Atlanta were college foot- In no other city is college football bases live in Atlanta. And it has a lot ball games. And that’s in the fourth- Atlanta’s reputation as being the so integrated into its culture like it is of Big Ten, Big 12 and other fans too. largest convention city in the coun- capital of college football is well in Atlanta. College football lives The metro Atlanta area is host to try,” said Peach Bowl, Inc. CEO and established. But why is it? And how here. Its heart beats here. And its three FBS teams in Georgia, Georgia President Gary Stokan. “As a result, did it happen? Part of the answer is hard-core fans live here. Tech and Georgia State and FCS obvious, and part not so obvious. Atlanta is a city of transplants. power Kennesaw State. The state of SEE COLLEGE FOOTBALL, PAGE 34 DECEMBER 9-15, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 33 COLLEGE FOOTBALL CELEBRATES 150 YEARS COLLEGE FOOTBALL, FROM PAGE 33 the capital of college football — is when the new facility opened. Now, home to the sport’s national shrine, the sport of college football has a Atlanta saw an unprecedented eco- the College Football Hall of Fame. gleaming new state-of-the-art attrac- nomic boost and national exposure Few are aware, though, that it was tion — right in the heart of its capital from those games.” Stokan and Peach Bowl, Inc. behind city. the Hall’s relocation. “Bringing® the Hall to Atlanta was a The not so obvious. It was another long-term plan, big part of our plan, but it couldn’t starting some 10 years earlier, to con- have happened without the support Much of the behind-the-scenes vince the National Football Founda- of our local business community,” Sto- heavy lifting that put Atlanta in this tion that Atlanta should be the Hall’s kan said. “That’s another critical part CHICK-FIL-A PEACH BOWL position can be traced back to Peach permanent home. Stokan’s premise of this equation. The business leaders Peach Bowl, Inc. is the original recruiter and Bowl, Inc. — the organization that runs was simple. If Atlanta was going to here just get it. There is major corpo- founding sponsor of the College Football Hall of Fame in Atlanta. the Chick-fil-A Peach Bowl and Chick- become the college football capital, rate support for college football in fil-A Kickoff Game. it had to be the home of the College Atlanta with companies like Chick-fil-A, Aside from the games themselves, Football Hall of Fame. Home Depot, Coca-Cola, Aflac, NAPA Atlanta — as you would expect from His vision became reality in 2014 and Mercedes-Benz.” T H E C H I C K - F I L - A P E A C H B O W L I S P R O U D T O C E L E B R AT E T H E 1 5 0 T H CHICK-FIL-A PEACH BOWL A N N I V E R S A R Y O F C O L L E G E FO O T B A L L Alabama defeated Duke to win this year’s Chick-fil-A Kickoff Game and claim its sixth Ole Leather Helmet Trophy. CHICK-FIL-A PEACH BOWL Mercedes-Benz Stadium is among the world’s best facilities and is home to the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game and SEC Football Championship. That strategic vision continued in 2008 when Peach Bowl, Inc created the Chick-fil-A Kickoff Game. The idea was simple: create a “bowl game” at the start of the season that matches top-tier teams in week one. The result has been 12 straight years of marquee matchups and a host of other cities copying what Peach Bowl, Inc. did first. “The model for this game really took off and it works,” Stokan said. “In the CFP era, the Selection Committee protocol rewards teams that schedule high quality opponents. It’s a critical point of differentiation for the teams, win or lose, and the fans love these big-time games.” Making Atlanta the capital of col- lege football was a strategic vision. “We had a plan,” Stokan said. “It focused on the long term growth plan for the Chick-fil-A Peach Bowl that ended with an invitation to join the elite group of New Year’s Six bowls that host the College Football Playoff.” That elevation delivered a rotation for hosting a College Football Playoff Semifinal and created the path to host the National Championship in Atlanta in 2018. Atlanta’s claim as the capital of college football is well made, but its architect is still at work. “Getting here was a great chal- lenge, but we’re not done yet. We’ve got to keep challenging and reinvent- ing ourselves. There is still a lot to do,” 1 2 . 2 8 . 1 9 | M E R C E D E S - B E N Z S T A D I U M Stokan said. “Starting with next year when we will host three Chick-fil-A Kick- I N A T L A N T A , T H E C A P I T A L O F C O L L E G E F O O T B A L L off Games in a week. That’s never been done before in college football history … until we do it.” 34 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL DECEMBER 9-15, 2019 COLLEGE FOOTBALL CELEBRATES 150 YEARS Learfield IMG College unlocks the marketing solutions for brands of every fan engagement, ticketing, ticket sales value of college sports for brands through size, allowing them to customize their and professional concessions expertise; an omnichannel platform. The company’s message to a single school or across branding; campus-wide business and extensive, data-driven content and com- hundreds of iconic athletic programs sponsorship development; and venue CONNECTING merce solutions create unique opportuni- nationwide.” technology systems. ties for brands to engage with fans. Learfield IMG College is a leading Learfield IMG College is a strong advo- ® “As we celebrate 150 years of college content and commerce solutions pro- cate for intercollegiate athletics and the BRANDS WITH football, we’re proud to provide brands a vider for collegiate athletic departments. student-athlete experience. Since 2008, fully integrated platform to reach a large The company’s suite of services includes the company has served as title sponsor and loyal collegiate sports audience,” access to licensing and multimedia for the acclaimed Learfield IMG College COLLEGE FANS said Learfield IMG College President & sponsorship management, publishing, Directors’ Cup, supporting athletic depart- CEO Greg Brown. “We deliver turnkey broadcasting, digital and social media; ments across all divisions year round. PROUD TO CELEBRATE COLLEGE FOOTBALL AND OUR DESIGN OF THE CFB150 LOGO DECEMBER 9-15, 2019 SPECIAL ADVERTISING SECTION I SPORTS BUSINESS JOURNAL 35 COLLEGE FOOTBALL CELEBRATES 150 YEARS American Athletic Conference: ® Celebrating History; Creating New Traditions AMERICAN ATHLETIC CONFERENCE AMERICAN ATHLETIC In celebrating 150 years of college Georgia, UCLA, Florida State, No. 14 Houston’s resounding 38-24 win over No. 9 Florida State in the 2015 Peach Bowl was a football, the American Athletic Maryland, Michigan, Michigan State, milestone achievement for the Cougars and the conference. Conference, which was established in Notre Dame, Ohio State, Oklahoma, 2013, has 12 football-playing schools Ole Miss, Stanford, TCU and Wisconsin, that have combined for 1,207 among many other Autonomy 5 a guaranteed slot like the other P6 seasons. Led by Navy, which has programs. conferences; we’ve earned it.” AAC’s Football Legacy fielded a team for 140 years, the AAC “Our conference is built on a Starting in 2020, the AAC is guaran- has seven schools that have played for foundation of achievement and we teed seven bowl appearances in SCHOOL FB STARTED TOTAL YEARS more than 100 years. Its two “rookie” want to be even more competitive,” each year of the six-year bowl cycle Navy 1879 140 programs hail from Florida, with UCF said Aresco.
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