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Canberra United FC Commercial Partnership

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Canberra United FC Commercial Partnership Canberra United FC Commercial Partnership BUSINESS UNITED What is Canberra United? Foxtel Y-League Westfield W-League In 2017, Canberra United was also awarded the license for Canberra United is the Westfield W-League's most a Foxtel National Youth League (NYL) team. The Foxtel successful club, having won three Premierships and National Youth League is the male national youth two Championships across the league's ten seasons. development and reserve league, run by Football The Westfield W-League is the female national Federation Australia. Canberra United competes in this football summer competition, run by Football eight-match season running from mid-November to Federation Australia, featuring nine clubs from across January. Australia and runs from October to February. Our outstanding level of community engagement and Canberra United is the only stand-alone team without ability to interact with all football stakeholders is an A-League partner. The W-League season runs for unmatched. By having Canberra United associated with 12 matches, 6 home and 6 away. the local state body we have access to all grassroots footballers and their families. Associate your brand with Canberra United Community Engagement Brand Awareness Networking and Building an Audience Community Engagement Ability to create positive brand associations with the local football (soccer) community of more than 20,000 registered participants across 47 clubs in Canberra and the capital region Provide the ability to create meaningful and inspirational connections with the football community and wider stakeholders Brand Awareness Increased brand awareness within the ACT and surrounding region, particularly within the football community Ability to gain exposure into the large local market through branding and exclusive partner rights opportunities Networking and Building an Audience Opportunities to increase customer base through direct networking within the football and wider commercial community Opportunities to leverage social media channels Digital Reach Canberra United: o Facebook Followers – 5,032 o Twitter Followers – 5,624 o Instagram Followers – 6,010 In addition to Canberra United media, access is also available through the following Capital Football accounts: o Facebook Followers – 5,253 o +1453 NPL Capital Football o Twitter Followers – 2,109 o Instagram Followers – 917 o Newsletter – 30,000 Canberra United W-League hosts a minimum of six home games per season averaging over 1200 attendees per game. Our fan base is passionate and committed to supporting Home Games women’s sport. The Foxtel National Youth Canberra United W-League Memberships League games have no entry fee and average over 300 fans • 2014/15 Members 230 per game in the first season. • 2015/16 Members 250 They host four home games per • 2016/17 Members 270 season. • 2017/18 Members 347 What is Business United? Business United offers local businesses the opportunity to support professional football for women and men in the Canberra region. Female participation rates are increasing across the country and Capital Football has a higher rate than the national average! Through Canberra United, Canberra girls and boys, women and men now have clear pathways to W-League, A-League and the World Cup. Business United is a way for businesses in the Canberra region to support our local talent as they chase their dreams of a world stage and help your business grow by meeting likeminded individuals in the ACT and surrounding region. What are the benefits of joining Business United? Networking Branding Two (2) VIP tickets to all W-League Canberra Company logo listed on the Canberra United United home games website Two (2) invites to attend exclusive external Logo on Business United signage at W-League networking functions Home Games Two (2) invites to Canberra United Awards Night Recognition in the match day program Opportunity to provide one (1) editorial for Canberra United e-newsletter Investment Investment $2,000 + GST for the 2018/19 season To join the team in 2018/19 contact our Head of Commercial: Megan Salic [email protected] 02 6189 2201.
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