Las Vegas: A Post-Covid Landscape Analysis and Research into Customer Behavior in a Covid and Post-Covid Environment November 2020 Version 1.3 Copyright 2020 The Denstone Group. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to The Denstone Group, addressed “Attention: Permissions” at the email:
[email protected] © 2020 The Denstone Group 1 Contents Author and Contributor Biographies Tables and Charts Executive Summary Page 1 Introduction 8 2 Historical Overview 9 2.1 The 1950s 9 2.2 The 1960s 10 2.3 The 1970s 11 2.4 The 1980s 11 2.5 The 1990s 13 2.6 The 21st Century 14 2.7 Conclusions 19 3 Las Vegas and Covid 19 21 3.1 Reopening 21 3.2 Operator Response 23 4 Industry Observations 25 4.1 From your experience, how is the current Covid situation different to past crises in Las 25 Vegas? 4.2 What steps have you seen in business planning to account for pre-vaccine and post 25 vaccine scenarios? 4.3 Where do you perceive that the largest changes will be in post-Covid Las Vegas? 26 4.4 Have you seen a change in the customer profile since the reopening of resorts and 27 what do you believe the customer profile will be in 2021? 4.5 From a leadership perspective, what steps