Rhonda Arntsen | SCAD Savannah FINAL Objective

PROCESS BOOK

TO INFORM Informing people what everyone is watching in different states of United States of America.

TO PERSUADE Asking the audience to change their behavior towards human intimacy and ‘to chill more’ than watching Netflix. PROPOSAL ROUND 01

PROPOSAL Round 02

The most popular Netflix show in every state

• Alabama: Bloodline • Massachusetts: Crazy Ex-Girlfriend • Tennessee: Gilmore Girls • Alaska: Orange is the New Black • Michigan: Orange is the New Black • Texas: Narcos • Arizona: Orange is the New Black • Minnesota: Making a Murderer • Utah: Gilmore Girls • Arkansas: Scandal • Mississippi: Scandal • Vermont: New Girl • California: Crazy Ex-Girlfriend • Missouri: Scandal • Virginia: House of Cards • Colorado: House of Cards • Montana: Peaky Blinders • Washington: Crazy Ex-Girlfriend • Connecticut: Bloodline • Nebraska: Orange is the New Black • West Virginia: American Horror Story • Delaware: Shameless • Nevada: Narcos • Wisconsin: Fuller House • Washington, D.C.: Scandal • New Hampshire: Bloodline • Wyoming: iZombie • Florida: Bloodline • New Jersey: Narcos • Georgia: Scandal • New Mexico: Orange is the New Black • Hawaii: Unbreakable Kimmy Schmidt • New York: Crazy Ex-Girlfriend • Idaho: Stranger Things • North Carolina: Scandal • Illinois: Making a Murderer • North Dakota: Unbreakable Kimmy Schmidt • Indiana: Parks and Recreation • Ohio: Scandal • Iowa: Scandal • Oklahoma: Orange is the New Black • Kansas: Jane the Virgin • Oregon: Portlandia • Kentucky: The Walking Dead • Pennsylvania: Shameless • Louisiana: Scandal • Rhode Island: Peaky Blinders • Maine: Nurse Jackie • South Carolina: Bloodline • Maryland: Scandal • South Dakota: Making a Murderer Netflix and chill?: It could be doing you more harm than good as new study shows TV binging could lead to early death

STUDY showed that 80 per cent of us watch TV and, alarmingly, more than a Prime, people are still more likely to regularly binge on television with over quarter said they would rather watch watch back-to-back episodes on DVD half of population regularly spending TV than go out for the day with their box sets (51 per cent) rather than via more than three hours glued to their fa- partner. online platforms (40 per cent). 65 per vourite shows. Dr Sultan, a GP based in West York- cent of people watch TV shows in bed, shire, commented: “These are shock- and more than one in five (22 percent) A SHOCKING new study has revealed that ing statistics. There is mounting evi- admitted to watching TV in bed to most people in the UK could be putting dence that increased viewing can be avoid having sex with their partner. their lives in danger with their TV viewing related to social isolation and social habits. withdrawal leading to depression and United States accounted for 69% of Four out of five people like to binge anxiety, not to mention relationship all “Netflix watch TV shows, according to a study problems. and chill”. performed by online retailer Furniture “If you find yourself regularly with- Choice , and experts have warned that drawing from social events or going Top five “Netflix and chill” cities adopting such behaviours could lead to out, I think the first important step is around the world. an early death. to acknowledge that this is now be- 5. New York, New York Over half (52 per cent) of those surveyed coming a problem. Try to reduce the Social mentions since January 1, regularly spend more than three hours at amount of time spent watching TV and 2015: 15,000 a time watching their favourite show and replace this with other more stimulat- 4. Houston, Texas: 17000 10 per cent of men admitted to binge ing and pleasurable activities.” 3. Chicago, Illinois : 20000 watching TV for more than EIGHT hours When it comes to the devices people 2. Los Angeles, California: 30000 at a time. are using to watch TV on, 82 per cent 1. London, England: 32000 Respondents were also asked how TV said they regularly watch tradition- influences their social lives. 86 per cent al TV, compared to 52 per cent who of people said that watching TV is good watch shows online using a laptop, quality time to spend as a family, how- tablet computer or games console. ever a third of people admitted to can- Despite the rising popularity of ser- celling plans with friends or family to vices such as Netflix and Amazon Cambridge Professor: Netflix Ruining Sex Lives

Cambridge Professor has blamed Net- “The point is that this massive con- rate, by 2030 couples are not going flix and binge-watching on streaming nectivity, the constant checking of our to be having any sex at all.” platforms for an alleged decline in sex phones compared to just a few years ago “You say why? Statisticians say I rates among Britain’s population. when TV closed down at 10:30 p.m. or don’t know. One of the researchers According to the Telegraph, Professor whatever and there was nothing else to mentioned the word iPad. I think it’s Spigelhalter of Cambridge told an au- do. Even power cuts, which helps. Now the box set, Netflix. OMG I’ve got to dience at the Hay Festival that people people are having less sex and it’s true.” watch the entire second series of are having less sex and Netflix is to So, conservatives, since demography is Game of Thrones,” he continued. blame for it. destiny, we at TruthRevolt urge you to do Or your cockblock could be OITNB. “You can start seeing the changes in your part by watching less Netflix. Maybe the first season of Rupaul for society,” he said. “People are hav- Careful now: that Netflix and Chill of- the third time. Or that obscure doc- ing less sex. Sexually active couples fer might not be what you first think. umentary about Baptist kids in Lou- between 16 and 64 were asked and According to a professor at Cambridge isiana. the median was five times in the last University, people in the UK are actu- The professor blames our need for month in 1990, then four times in ally having less sex because of their “massive connectivity”, because 2000 and three times in 2010.” binge-watching habits. we’re too distracted to think about “At this rate by 2030, couples are Statistician and Winton Professor of sex. “The constant checking of not going to be having any sex at all. the Public Understanding of Risk David our phones compared to just a few Which is a very worrying trend,” he Spiegelhalter has seen a correlation be- years ago when TV closed down at added. tween declining rates of sex with the rise 10.30pm or whatever and there was Spiegelhalter went on to explain why of box sets and streaming, something nothing else to do. Even power cuts he thinks Netflix to be the culprit of he called “very worrying”. Talking to an help. Now people are having less sex this massive libido drop. audience at the Hay Festival, he said: and it’s true,” he explained. “One of the researchers mentioned “People are having less sex. Sexually the word iPad. I think it’s the box set, active couples between 16 and 64 were Netflix,” the professor explained. asked and the median was five times in “OMG I’ve got to watch the entire sec- the last month in 1990, then four times ond series of Game of Thrones.” in 2000 and three times in 2010. At this PROPOSAL IDEAS

To Inform To Persuade 1. Timing and Genre of Shows 1. Watch less Netflix and work upon other interests 2. Children average TV Time 2. Sleep Early: Netflix user as children (Nap time) 3. Global audience increase on Netflix 3. Have human interaction: Think Outside the Idiot Box 4. Genres/ Season numbers/ People/ 4. Elders to watch Netflix Time: Who is watching what and when 5. Elders to Netflix and Chill 5. Timeline of Cable Television to Online 6. Other ways to escape reality Streaming Netflix 7. To procrastinate less 6. Netflix and Chill? 8. Netflix and Chill Problems 7. Mental and Physical effect

8. Shows made for audience using the data IDEA 01: Where, WHo AND WHAT?

Inform: Idea to use heat mapping to show who is watching what. IDEA 02: NETFLIX VS CHILL (Article FIRST DRAFT)

Today Netflix and chill has become often than those without, but the steady sex with their partner. Somehow the a casual norm in our society. People partner advantage in sexual frequency concept of “Netflix and Chill” went want to be more and more comfort- has shrunk. Baby boomers, the highly from being a throwaway internet able delving inside their soft pillows educated, parents of school-age chil- meme to seemingly becoming the and cushions. From watching Tele- dren, and people who do not use por- foundation for half of all millennial vision that decided what you could nography saw the biggest declines in sex dating. watch to streaming Netflix where you frequency. get the power to decide what you want Real dating is dying and we are let- to see wearing your 2 day old sweat- There is culture of binge-watching ting that happen in front of us. Net- pants. Comfort has ruined our willing- shows. Four out of five people like to flix and chill is not just about avoid- ness to do something new or put in binge watch TV shows, according to a ing the chaos called the world but effort for something meaningful. We study performed by online retailer Fur- it is more about human factor of it. humans have become accustomed to niture Choice , and experts have warned We humans were meant to explore these simple luxuries and fallen victim that adopting such behaviors could lead and get out and look for a meaning- to the technology. Yes, technology is to an early death. Over half (52 per cent) ful connection and not end up with to be blamed for most parts of it and of those surveyed regularly spend more someone who likes the same show Netflix is one of them. than three hours at a time watching their or just wants to fornicate. It is not favorite shows and 10 percent of men wrong to watch your favorite shows According to the research millen- admitted to binge watching TV for more with that special someone but mak- nial are having less human interac- than EIGHT hours at a time. ing the show more special than the tion (sex) day by day. Sexual activity human next to you is unacceptable. among teenagers: between the ages It has been note that people are now of 15 and 19, 42 percent of wom- watching shows rather than having sex. en and 44 percent of men reported Some even try and avoid it by getting having sex, relative to a significantly engrossed in Netflix. 65 per cent of peo- higher 51 percent of women and 60 ple watch TV shows in bed, and more percent of men in 1988. Those with than one in five (22 percent) admitted steady partners still have sex more to watching TV in bed to avoid having THE PROCESS NOTES SKETCHES AND PICTURES

NETFLIX ANNIVERSARY: Video that shows how gradually a Video (Continued) person changes over time and stops taking interest in love life. Television becomes priority one for some. Video (Continued) Video (Continued) Video (Continued) Video (Continued) Video (Continued) Photo album which gradually shows how the person has gone away from hie or her social circle. From group pictures to depressing selﬁes. Idea for a personal blog Packaging for a Pill (Chill Pill) using the aesthetics and ideas from the libido enhancement products BuzzFeed Quiz and SnapChat ﬁlters

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