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First New Noddy Character for 15 Years Submitted By: Four Communications Group - Duplicate Friday, 6 January 2006

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First New Noddy Character for 15 Years Submitted By: Four Communications Group - Duplicate Friday, 6 January 2006 First New Noddy Character for 15 Years Submitted by: Four Communications Group - Duplicate Friday, 6 January 2006 First New Noddy Character for 15 Years - Whizz the Robot, the language expert, arrives in Toy Town - ‘Whizz’ to front new language programme ‘Say it with Noddy’ on Five London, January 6: Noddy is preparing to break new ground in his daily TV series on Five with the arrival of a new character ‘Whizz’ the Robot to introduce pre-school children to other languages and first up is Mandarin - just in time for the Chinese New Year! ‘Whizz’ the Robot is the first new character in nearly 15 years and will join Noddy as co-presenter of the new programme strand ‘Say it with Noddy’. Programme trailers announcing ‘Whizz’ will start on Monday 9 January, ready for his first appearance on Monday 16 January at 7.30am during Five’s pre-school block ‘Milkshake!’. Whizzing around on his brightly coloured red and yellow skates, Whizz will introduce Noddy to five different languages - Mandarin, French, Spanish, Swahili and Urdu. These five have been chosen to reflect languages from around the world that pre-school children in the UK might hear spoken today and to help make them aware of other languages. One hundred two-minute ‘Say it with Noddy’ episodes have been created and will be broadcast in fortnightly language cycles after the popular CGI animated series ‘Make Way for Noddy’. Each episode is based on a word that featured in the preceding Noddy programme. ‘Whizz’ introduces the word and its translation to Noddy and then encourages the audience at home to join in and say it with Noddy. The simple language words, devised in collaboration with language experts, include expressions, greetings, objects, instructions, animals and colours. Some of the translated words to feature include; apple, car, thank you, good morning, it’s raining. Noddy’s new friend ‘Whizz’ is the first new character to enter Toyland since Dinah Doll in 1992. ‘Whizz’, named for his speed on his racy skates and his ‘whizzy’ ability at languages, brings a contemporary experience to a brand originally introduced by Enid Blyton over 50 years ago in 1949 and now a hugely popular global property broadcast in over 115 countries. Welcoming the introduction of Whizz, Enid Blyton’s daughter Gillian Baverstock, commented: “My mother was a very fine teacher and believed in the stimulation and expansion of the young child’s mind. Many schools are introducing languages to young children and Enid Blyton would be delighted that, through story telling, Noddy is to become part of this important development together with his new friend, Whizz." ‘Say it with Noddy’ is a joint programming project between Noddy rights owners, Chorion plc and Five, who recently announced a long-term commitment to broadcast Noddy for the next seven years – until 2012. The breakfast-screened programme is must-see viewing among pre-schoolers, attracting a daily audience of Page 1 over 25% of Britain’s 3-5 year olds. Nick Wilson, Controller Children’s Programmes said: "Say it With Noddy is a fabulous complement to both Make Way for Noddy and Milkshake! Whizz and Noddy will introduce new languages to Milkshake's young audience and the Milkshake presenters will develop a cultural theme around the chosen language. Fun, stimulating, and a very healthy mental breakfast for young children - that's Noddy and Milkshake!" Nicholas James, Chief Executive & Executive Producer, Chorion commented; “Noddy has been teaching English as a foreign language for some time in such places as Korea, France and China through the ‘Learn English with Noddy’ programme. It’s a natural extension of the Noddy brand’s strongly educational positioning to now have him make an introduction to other languages for children in the UK, through ‘Say it with Noddy’. Whizz is the perfect partner to help Noddy with his new task and we expect Whizz to quickly become one of the firm favourites amongst our Toyland cast.” Whizz the Robot will make his TV debut in ‘Say it with Noddy’ on Monday 16 January on five at 7.30am. Ends For more information, interview and images of Whizz with Noddy contact: The Noddy Press Office and speak to Steve Gebbett (mobile: 07812 149 455), Emma Craddock or Camilla Skuse T: 0870 066 8755 E: [email protected] Notes to Editors: About Chorion Chorion (LSE: COR) is a leading owner and manager of classic literary-based brands. Its foremost properties include Enid Blyton's Noddy, Roger Hargreaves' Mr. Men and Little Miss series, Agatha Christie's Hercule Poirot and Miss Marple and Georges Simenon's Inspector Maigret. It has also recently added to the fold certain of the rights to contemporary children's authors Ian Falconer (Olivia), Eric Carle, Rosemary Wells (Max & Ruby, Timothy Goes to School) and Babette Cole (Dr. Dog, Princess Smartypants). Noddy in the UK Noddy is shown five days a week in the UK on Five, who has committed to broadcasting Noddy for the next seven years, up until the Olympics come to Britain! Page 2 Research has shown that the popularity of Noddy has grown by 17% amongst 0-4 year olds since April 2004 in the UK. * (Carrick James, Baby and Child Track, April 2005) 2004 saw a 50% rise in retail value compared with 2003 in the UK. There are around 50 licensees in the UK today, covering a wide variety of categories from books to pyjamas. Noddy is the UK’s longest running pre-school magazine and has been in the market for over 10years. A refreshed magazine will be launching in February 2006. 3 million tv tie-in books have been sold in the UK since the CGI launch of Noddy in September 2002. Over 750,000 videos and DVDs have been sold in the UK alone. Noddy now has an award winning website – at the 2005 BIMA Awards, www.noddy.com was awarded ‘Best Website’. The site averages over 200,000 visitors every month. Noddy had his first premiere in 2005 – with the launch of ‘Noddy and the Island Adventure’ at the Empire Cinema in Leicester Square, London. Noddy launched his own appeal in 2005, the ‘Noddy arc appeal’ to fund research into juvenile arthritis. The last time a new character was introduced into the Noddy stories was Dinah Doll in 1992. Noddy around the globe The Noddy brand was worth £65million in 2005. Make Way for Noddy is now aired in 115 countries, including Japan, USA, France and China. To date, Noddy has been translated into 40 languages. 3 million Noddy books are sold annually around the world. A new global Noddy site was launched in 2005 with 7 country specific sites - and more expected in 2006. In France, Noddy, or Oui–Oui as he is known, attracts an average audience share of 36% in his daily slot on terrestrial channel France5 Last year saw a 40% rise in ‘Oui-Oui’ books sold by French publishers Hachette, by the end of 2005, over 60 titles will be on sale through France. Make Way for Noddy is the top-rated pre-school show on Portugal’s terrestrial channel RTP 2. Page 3 The popular Noddy Live show had its European premiere in December 2005, with 24 shows at two major venues in Porto and Lisbon. Page 4 Distributed via Press Release Wire (https://pressreleases.responsesource.com/) on behalf of Four Communications Group - Duplicate Copyright © 1999-2021 ResponseSource, The Johnson Building, 79 Hatton Garden, London, EC1N 8AW, UK e: [email protected] t: 020 3426 4051 f: 0345 370 7776 w: https://www.responsesource.com.
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