INSPIRED The campaign to support the University of Sydney The University of Sydney Page 1 INSPIRED • The campaign • What happened? • Success and failure • What did we learn? The University of Sydney Page 2 TIMELINE $1B TARGET CAMPAIGN LAUNCH REACHED Publicly launched the INSPIRED campaign in May 2013 with $600 million target, 2019 the University of Sydney's first 2015 comprehensive fundraising SILENT PHASE campaign. $600M TARGET Silent phase REACHED commenced in Reached target two years 2013 January 2008. early. Revised goal. 2008 The University of Sydney Page 3 The University of Sydney Page 4 A new approach to fundraising Moving from traditional methods Focusing on 1:1 interactions – Fundraising events to stewardship – Redefining major gifts as $100k+ events – Foundation-led fundraising to development office fundraising – Menu of organisational priorities to donor centricity – Corporate prospects to individual prospects – ‘High society’ philanthropists to lower profile prospects The University of Sydney Page 5 Our strategy: a donor-centric approach Contributions most meaningful to donors are based on some life experience Development magic happens when a donor’s personal story connects to a philanthropic opportunity The stronger and more emotional the connection, the greater the inclination to contribute at higher levels A donor’s ability to commit to our organisation depends on our ability to discover their passions and influence their deliberations The University of Sydney Page 6 What we did – We staffed up – We gave the team a purpose – We partnered with academics – We increased our donor base, – We increased meeting and annual fund and Pave the Way proposal targets – We raised the profile of – We increased our vision and asks philanthropy – We gave ourselves stretch goals – We managed our foundations and targets - joint credit – We added the Division of Alumni – We worked with the Office of – We added a China Development General Counsel and the position Research Office – We personalised our donor – We improved our gift relations implementation The University of Sydney Page 7 Our team 2009 2019 Advancement Alumni Development Services Relations The University of Sydney Page 8 • Campaign manager • Proposal writers • Gift implementation officers New • Foundation officer • Marcomms and philanthropy functions content specialist team • Alumni team within the • Events team • Expansion of the team development, donor relations, bequest, advancement services and prospect research teams The University of Sydney Page 9 Internal foundations 2006 2015 2019 44 active 20 active 14 active The University of Sydney Page 10 Finding the rock stars – working with academics The University of Sydney Page 11 Targets across the team – Stretch targets – Directors: $10 million – Associate directors: $3-5 million – Development associates: $1-3 million The University of Sydney Page 12 Raising the profile of philanthropy Pave the Way – our annual giving day 2014 2015 2016 2017 2018 1,071 donations 1,009 donations 2,303 donations 3,440 donations 4,379 donations $932,964 raised $3,680,382 raised $1,573,260 raised $2,006,670 raised $2,107,572 raised The University of Sydney Page 13 Annual giving 64,000 Inspired donors The University of Sydney Page 14 $500 million – staff The University of Sydney Page 15 $600 million – media The University of Sydney Page 16 $1 billion – media and comms The University of Sydney Page 17 RESULTS The University of Sydney Page 18 Campaign totals by year The University of Sydney Page 19 Distribution by gift level The University of Sydney Page 20 Top 1% of donors contributed 85% The University of Sydney Page 21 INSPIRED The issues we face today are challenges, not obstacles. 02 Chancellor’s message OUR STORIES 34 Campaign board 03 Vice-Chancellor’s message 17 Our students 36 Milestones The future is a time for optimism, not trepidation. We are covering the bus fare, so Some of our Campaign 05 Rising to the challenge students can focus on the journey. We are inspired by these beliefs. About the Campaign highlights so far 19 Our academics The Campaign at a glance 07 A history of giving We are finding futuristic solutions Philanthropy at the University to age-old problems. Contact us of Sydney 23 Our research 08 The stories behind the pictures We are exploring a world where 11 Why we need a campaign agave fuels cars, not just hangovers. 15 Campaign priorities 27 Indigenous pathways We are collaborating across corridors, and into the outback 30 Our environment We are creating new spaces to bring people closer together. CHANCELLOR’S MESSAGE VICE-CHANCELLOR’S MESSAGE In today’s fiscally constrained $600 million from more than 40,000 helping her to achieve such success. INSPIRED – the Campaign to support great teachers, excellent facilities, and a We need to build on this foundation of environment, philanthropy is more supporters. Our fundraising efforts to World-class tertiary education and the University of Sydney is a significant curriculum that encourages them to be philanthropy to ensure we remain a great important than ever in helping date have achieved unparalleled results, research are critical to the social and milestone in the history of higher education all that they can be, regardless of where public university. organisations to make a difference. This but the influence of the Campaign economic future of Australia and the in this country. We are leading the way in they have come from. INSPIRED – the Campaign to support is particularly the case for universities, will last much longer. By supporting University of Sydney will be a key Australia by forging a new path to raise the As one of the premier research universities the University of Sydney is a celebration which increasingly require additional our work, you ensure a future where contributor to that future. However, great standards of tertiary education, research in the world, we feel a keen responsibility of all that we are capable of delivering. support to pursue research and universities remain at the forefront research breakthroughs and educational and its impact on your community. not just to maintain our standing but Our supporters, students, staff, and development opportunities in a highly of teaching and research, free from initiatives are becoming increasingly A successful Campaign will ensure that improve on it. We are at the forefront of alumni all have a part to play. By working competitive environment. excessive commercial pressures, and dependent on creating large teams we can remain a place of exceptional major cross-disciplinary research and our together in pursuit of our shared It is inspiring to see how our nation has able to pursue discoveries that will working across many disciplines, often scholarship, world-class facilities, and people are making significant contributions passions, we can make a real difference embraced a culture of giving in the last benefit everyone. with increasingly expensive equipment, research brilliance. Raising $600 million towards solving some of the world’s most for future generations. few years. I have experienced first-hand how to solve the pressing problems of the from 40,000 supporters is an ambitious serious issues. However, we need to find There is a growing groundswell for major philanthropy can create better day. We need to continue to work target, but we have a history of new ways to fund the depth and breadth philanthropic support here, and we are opportunities for people with powerful across boundaries. outstanding achievement in philanthropy, of our pioneering research initiatives. excited to be part of it. Our very own ideas. More than three years ago, Our growing donor community is a and I am confident we can reach it. Philanthropy has played a critical role alumnus, John Grill, last year invested my husband and I established a great endorsement of our work, and The year 2013 and beyond presents an in our evolution and growth. Without $20 million to establish the John Grill scholarship at the University of Sydney demonstrates an inspiring belief in the array of challenges. Constraints on the the far-sighted gifts from people like Centre for Project Leadership at the for the Executive Master of Business strategic direction of our organisation. federal budget mean the tertiary sector is Thomas Fisher, John Henry Challis, University of Sydney, while Graham Administration (EMBA) program. The unlikely to see an increase in government JW Power, William John Macleay and Tuckwell recently donated $50 million to experience has been simply remarkable. support within the next decade. We Sir Samuel McCaughey, our University Dr Michael Spence Australian National University and Andrew Julie McKay, a recent recipient of the have a thriving student community, would not be what it is today. Their Vice-Chancellor and Principal and Nicola Forrest have committed more scholarship, is leading real change in full to overflowing with extraordinary legacy endures in our libraries, museums, her career as Executive Director of UN than $2.5 billion to the Giving Pledge. Belinda Hutchinson AM people who deserve to reach their full art collections, faculties and centres, Women Australia by addressing the potential. But to support them, we need and most importantly in our people. INSPIRED – the Campaign to support systemic issues facing women globally. Chancellor the University of Sydney aims to raise I feel privileged to have played a part in RISING TO THE CHALLENGE The University of Sydney is a place where curious The University of Sydney has a long history of giving. minds meet exceptional leaders. We believe in our Our supporters are inspired by the work we do and people and in the power of their ideas to make a we are inspired by their vision of the future. difference. For more than 150 years, we have pushed By launching one of the first major fundraising the boundaries of knowledge to drive change and campaigns of its kind in Australian higher education, ferment discovery.