NEW ORLEANS From Bienville to Bourbon Street to bounce. 300 moments that make New Orleans unique.

WHAT HAPPENED The first 1718 ~ 2018 commercial recording of bounce music, “Where Dey At,” 300 was released TRICENTENNIAL in 1991.

Like most good New Orleans’ traditions, bounce music came from the streets. A New Orleans-grown form of hip-hop, bounce came from second-line rhythms and Mardi Gras Indians’ call- and-response chants. Juvenile was one The music was popular at block parties beginning in of Cash Money records’ biggest the 1980s, but the first recording didn’t come until 1991, stars. with a cassette-only release of “Where Dey At,” by rapper T.Tucker and producer DJ Irv. A year later, teenage A copy of the first commercial “bounce” recording from 1991, ‘Where Dey At.’ rapper Juvenile was introduced and would later be- come a international celebrity with the release of his bounce single “Back that Azz Up” through Cash Sara Green of Money records, founded by brothers Bryan “Bird- New Orleans, center, twerks man” Williams and Ronald “Slim “ Williams. Cash to the sounds Money, now a multi-million business with artists of Big Freedia at the Central including Drake and Nicki Minaj, first produced lo- City Festival cal hip-hop, rap and bounce in the Birdman’s New in 2014. Orleans’ kitchen. Mystikal’s Juvenile and Lil’ Wayne, along first album with Turk, formed the Hot Boys, was released on New Or- Cash Money’s first big act. leans’ label, With sexual lyrics and dancing Big Boy featuring up and down butt-shaking Records. New Orleans — also known as twerking — the native Master music hasn’t always been welcome P relocated in all corners. his No Limit Lil’ Wayne was records from But today, bounce is so main- the youngest California to “Bounce stream that Beyoncé borrows the members of the New Orleans New Orleans rap Queen” Big in 1995 and music’s beats on recent recordings. supergroup the Freedia has signed local Locally, bounce music is still per- Hot Boys along starred in rappers. with rappers a TV reality formed by artists, including gender- Juvenile, B.G., show since bending Katey Red and Big Freedia. and Turk. 2013.