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Travel Trade Presentation 1.Pdf STRAWBERRY FIELD LIVERPOOL A major new Visitor Experience opening late July 2019 Group tours available from September 15th 2019 Includes Exhibition, Shop, Café and Peace Garden Supporting Training Centre for Learning Disabled and in- part staffed by the trainees Liverpool’s Strawberry Field, the iconic site immortalised by John Lennon in The Beatles hit, ‘Strawberry Fields Forever’, opens its famous red gates to the public for the first time in July 2019 as a new commissionable attraction. Previously, the site of the former Salvation Army children’s home, where John Lennon found solace as a child playing in the grounds, Strawberry Field will now consist of a training/work placement hub for young people with learning disabilities and a place for spiritual exploration. The new visitor experience includes an authentic inter- active exhibition with media guide; a café and shop; and tour of the gardens of John’s childhood. STRAWBERRY FIELD USPs • John Lennon, his Liverpool childhood, The Beatles, the song ‘Strawberry Fields Forever’ • Part of the nation’s rich cultural heritage complementing other Beatles attractions and shining a light on John’s childhood. • Strawberry Field is to weave together educational, cultural, heritage and spiritual exploration in one bold, imaginative plan. A vibrant visitor experience aims to inspire people today as much as the place inspired the young John Lennon. • Totally unique and authentic • A total immersion experience with specialist media guide The Vision for Strawberry Field Stunning new building “Nothing is real” EXHIBITION Stories of: • John Lennon EXHIBITION Stories of: • The Song EXHIBITION Stories of: • The House Media Guides BISTRO CAFE Tasty menu for: • Coffee • Sandwiches • Cakes • Lunch • Teas • Early dinner SHOP Exciting range of Strawberry Field, Beatles and Liverpool merchandise Peace & Love Garden Peace & Love Garden TRAINING CENTRE Teaching a trade to young adults with Learning Disabilities Trainees will help staff the Visitor Experience “The Salvation Army’s plans to rebuild Strawberry Field into a training and work placement hub for young people with learning disabilities, develop a space for spiritual exploration, and to create a visitor experience for all to enjoy, will be the most fitting tribute to my brother. Something I am sure he would have fully supported with pride.” Julia Baird, Honorary President Strawberry Field project “The plans to open Strawberry Field to the public for the first time - so people can see a unique exhibition about the home, how and why the song was written by John, and allow visitors to explore the grounds as John did as a child - is very exciting.” Lady Judy Martin OBE GROUP FEATURES • Groups are parties of 10 plus and should be pre-booked • Group organiser/leader admitted free of charge • Coach drivers and group leaders receive a free hot drink • Groups can spend anything from 1 – 1.5 hours exploring exhibition, shop, gardens and café • Dedicated staff to organise all aspects of your visit • Local Coach parking – details soon LOCATION • 16 Beaconsfield Rd, Woolton, Liverpool L25 6EJ • Round corner from Mendips (Lennon’s childhood home) • Arrangements being made for Coach Parking – details soon • DDA parking on site – venue totally DDA friendly FOR DETAILS GO TO www.strawberryfieldli verpool.com For Travel Trade Information, please contact: Ginette Goulston-Lincoln Travel Trade Consultant On behalf of Strawberry Field Project, The Salvation Army +44 (0)7958 448 002 ginette@goulston- lincoln.com .
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