Benefit from the breadth of innovative PC solutions available from Our differentiated approach

Address Top IT Concerns Innovation underpins everything Services, Security & Support that enableIT Devices people love to use

Solutions for the way employees work

2 Commercial Personas

3 Award winning devices

60 awards and 7 CES Award Honorees at CES 2017 26% more than 2016 and almost double the competition!

BEST PC

Best of CES 2017 Only Dell has the right technology for every work style

Fixed Mobile

OptiPlex Precision Tower Latitude & Precision Latitude Rugged XPS IoT / Vostro Embedded Vostro Wyse thin client PC

Precision Rack

Accessories & Displays

Security & Manageability

Intel® Authenticate

5 Services and Support OptiPlex

The world’s most secure commercial desktops Dell OptiPlex CY17 Portfolio

OptiPlex 3000 Series OptiPlex 5000 Series OptiPlex 7000 Series Essential business desktop and all- Fully-featured commercial Ultimate performance for enterprise- in-ones with best-in-class security desktop with advanced class management and security in and manageability. performance, security and innovative, compact designs. manageability.

Essential Mainstream Premium & Specialty

most secure | most manageable | most reliable backed by Dell ProSupport™ Plus

Internal Use- Confidential Edge Computing Industry’s broadest IoT infrastructure portfolio Dell is leading the way in IoT with the broadest infrastructure portfolio

Multiple BEST product design 65+ Partners in IoT Partner Recognized for market awards Program leadership Edge Computing Portfolio

Edge Gateway 3000 Edge Gateway 5000 Embedded Box 3000 Embedded Box 5000 Smallest size for general Adaptable for manufacturing, Increase in capabilities for energy & building automation Most powerful box for automation & transportation shop floor shop floors and video solutions

Intel Atom i

Temp: -30C - +70C Temp: 0C - +50 C The World’s #1 monitor brand Dell Display Manager Designed to help improve productivity & conserve energy

Easy Arrange Auto Mode PowerNap Quickly arrange & tile applications side by side. Choose color settings easily. Dims the monitor to its minimum brightness or puts it in to View multiple application windows at one glance. Simply select the optimal preset mode for specific sleep mode when not in use to conserve energy. Simply select the preferred available layout then applications. drag and drop the specific applications into the Once selected, the mode is retained for future use. preferred grid location.

Input Manager* The Input manager makes it convenient and easy for users to switch between inputs while working with multiple computers. Users can name the input devices for quick identification, create shortcut keys to their favorite input or to quickly toggle between two inputs, or use the dropdown list to switch to any input source. For select models, users can also click the “Video swap” button or create a “Video swap shortcut key” to quickly toggle between the video inputs of their main window and sub window. Similarly, they can use the “USB switch” button or create a shortcut key to toggle a shared device (e.g. a mouse) between two computers.

12 * Input Manager is available on select models only A brand you can rely on

As the #1 monitor brand for 4 consecutive years1, Dell takes pride in our unyielding commitment to quality and the utmost satisfaction of our customers.

Premium Panel Advanced Exchange Guarantee Service The Dell Premium Panel Your monitor comes with a 3-year Guarantee allows a free panel Advanced Exchange Service3 so replacement during the Limited that if a replacement becomes Hardware Warranty2 period even if necessary, it will be shipped to you only one bright pixel is found. the next business day during your 3- year Limited Hardware Warranty2.

1. Dell Monitors are #1 worldwide for 4 consecutive years. Source: *Source: IDC Worldwide PC Monitor Tracker (4Q16) 2. For copy of Ltd Hardware Warranty, write to Dell USA LP, Attn: Warranties, One Dell Way, Round Rock, TX 78682 or see http://www.dell.com/warranty. 3. Advanced Exchange Service: Replacement part/unit dispatched, if needed, following completion of phone/online diagnosis. Fee charged for failure to return defective unit. Availability varies.

13 Dell UltraSharp Monitors with PremierColor Offering every color professional the ideal color space for their color-critical projects.

Dell PremierColor – all the tools required for color-critical projects • Wide color coverage that meets major industry standards. • Extraordinary color depth - 1.07 billion colors (64x more color depth than standard monitors). • Ability to fine tune color for custom palettes. • Accurate color right out of the box.

Ultimate screen performance; outstanding usability • Up to Ultra HD 8K on expansive screens up to 31.5”. • Create, edit and view content in HDR10 ‡ color with strikingly realistic images with color that is richer, deeper, brighter and more detailed. • Extensive digital connectivity and uncompromising picture quality. • Wide viewing angles promote collaboration.

Highly reliable • Peace of mind with Dell’s Premium Panel Guarantee. • Minimize downtime with Dell’s Advanced Exchange Service. • From the #1 monitor brand worldwide. Customer Usage Scenarios Screen size and resolution Dell HDR Larger screen and higher resolution allows you to view more content on the same screen. + higher resolution = more detail

FHD (1920x1080) resolution – 2.1M pixels = 44% more content than HD+ (1600x900)

QHD resolution (2560x1440) – 3.7M pixels = 77% more content than FHD

UHD /4K2K resolution (3840x2160) – 8.3M pixels = 4x FHD

UHD+ /8K4K resolution (7680 x 4320) – 33.2M pixels = 4x UHD /4K2K Dual Monitors vs. Ultrawide Monitor Standard vs. 3sided vs. 4sided Thin bezel

15 Dell Monitors

Dell UltraSharp Professional E-Series Consumer Gaming

Superb view with Brilliant screen Essential features Maximizing media Uncompromizing consistent, accurate performance with that drive business entertainment and gaming performance. colours. improved design. productivity. home computing Premium unique Sharp high resolution Full adjustability and Eco-conscious design experience. design. image clarity. wide connectivity. and high reliability.

Key Features Key Features Key Features Key Features Key Features

Thin bezels (3/4 sided) Thinner/thin bezels Standard bezels Thin bezels (3/4 sided) Thin bezels (3 sided) Better colour gamut Height adjustable stands Tilt stands Speakers High refresh rate Premier Color models IPS panels TN or IPS panels Tilt stands only Height adjustable stands + mDP, DP out... + HDMI, USB 3.0 VGA, DP VGA, HDMI FreeSync or G-Sync

HDR on selected models HDR on selected models

16 Dell UltraSharp 38 Curved See more content and multitask more efficiently. Monitor – U3818DW • Immersive experience with a great view • Expansive 37.5” enhanced curved screen • InfinityEdge super thin 4-sided bezel • Wide viewing angle – high resolution WQHD+ detail • Multitask like a pro – tools to keep your content organized on screen • Simple, quick USB Type-C connectivity • Superb reliability* with Dell’s Premium Panel Guarantee

*Dell monitors are #1 worldwide for 4 consecutive years. Source: IDC Worldwide PC Monitor Tracker 17 (4Q16) Dell UltraSharp 27 Monitor – U2715H Virtually borderless – ideal for a multi-monitor set-up Dell UltraSharp 25 Monitor – U2515H • Excellent viewing Dell UltraSharp 24 Monitor – U2414H • Sharp Full HD resolution with accurate color • Virtually borderless thin bezel screen perfect for multi- Dell UltraSharp 24 Monitor – U2415 monitor set up • More vertical resolution available on the U2415 16:10 monitor. • Great usability • Height adjustability, tilt, swivel, pivot (both clockwise or counter-clockwise) for comfortable viewing. • Superb reliability • Eco-efficient and highly reliable with Premium Panel Guarantee and Advanced Exchange Service. • From the world’s number 1 monitor brand for four consecutive years*

*Source: IDC Worldwide PC Monitor Tracker (4Q16)

Shown: Dell UltraSharp 27 Monitor – U2715H (27”)

Also available: Watch the video Dell UItraSharp 25 Monitor – U2515H (25”) Dell UltraSharp 24 Monitor – U2415 (24.1”, 16:10 aspect ratio)   Dell UltraSharp 24 Monitor – U2414H (23.8”)

18 Ad # A14000519 Enhanced desktop video conferencing Dell 24 Monitor for Video

Conferencing – P2418HZ • Improved collaboration for remote and desk-centric workers • Built-in 2 megapixel Full HD IR camera; privacy shutter. • Noise-cancelling microphone - dual 5W speakers. • Microsoft® Skype for Business-certified. • Full HD with wide viewing angle. • Log-in fast via Windows Hello™*

• Help boost productivity • Narrow bezels ideal for dual monitor setup. • Aid multi-tasking with Dell Easy Arrange. • Voice-activated Microsoft Cortana** for simple task initiation. • Dell ComfortView and anti-glare, flicker-free screen help optimize eye comfort.

*Windows Hello requires specialized hardware, including fingerprint reader, illuminated IR sensor or other biometric sensors ***Cortana experience may vary by region and device

19 Large Meeting Rooms: 12+ people

Touch Screen Solution:

960-001057: Logitech GROUP OptiPlex 7050 Micro: KM717: Dell Premium Video Conference Kit Slots into the back of the Wireless Keyboard & Mouse & monitor 989-000171: Expansion Mics

C8618QT: Dell 86” 4K 20 Point Touch Interactive Monitor or WR517: Dell Wireless 575-BBOE:Chief Large Module (EMEA RTS: Mid Mobile Carts: Available Flat Panel Static Wall July) for all options. Mount

20 of Y Latitude/XPS The world’s most secure, manageable, business notebooks and 2-in1s Latitude 5000 Series 2-in-1 5285 Ultimate 2-in-1 mobility that is sleek, power-packed and world’s most secure and manageable

• 7th gen Intel® processors with Intel vPro • World’s most secure 2-in-1 • Auto deploy kickstand • Facial recognition with Windows Hello using a an infrared camera • 2x2ac Wi-Fi and optional WiGig and 4G/LTE support • USB 3.0 port, 2 USB Type-C ports, a micro SIM card slot • Keyboard and active pen

Gen over gen specs Latitude 7000 Series Now work how you want, with the 2-in-1 Convertible Laptop world’s most secure convertible laptop 7389 • 13” convertible allows you work in multiple modes including laptop, tablet, stand and tent. • Security first with FIPS TPM 2.0, Control Vault 2.0, Fingerprint and Smart Card Reader • Available with optional active pen with Wacom technology • Performance provided by the latest Intel® processors and PCIe NVMe flash storage. • Connect using 2x2ac Wi-Fi, 2x USB 3.0 port, 2x USB Type-C ports, optional LTE-A support and optional WiGig support specs Dell Docking Simple & Easy

• Simple Experience

• Up and running faster

• Seamless deployment

• Easy management

• Industry expertise Switch to Dell USB-C docks today USB-C sets a new standard for transmitting data, video, audio and power in 1 cable

One single cable connectivity for a clutter-free desk • Single industry standard connection for multi-display video, audio, data transfer and power to charge your laptop, 2-in-1 or mobile workstation

Fast and powerful • Offers transfer speeds of up to 5Gbps, 10X faster than the USB2.0

• Delivers up to 130W* of power

• Up to 40GBps data and video transfer with Thunderbolt built into USB-C

• Daisy chaining multiple devices with full bandwidth capabilities

Convenient • The USB-C connector can be inserted any way – there is no “right-side” up like with USB 2.0 Dell Business Dock Essential business dock for fast and (WD15) easy connection to peripherals

• A single USB-C cable provides video, data, audio and up to 130W** of power delivery

• Business class management features* when used with Dell laptops such as PXE Boot, MAC address pass through, Wake-On-LAN, Dell Command Update and Port disablement

• Option to place on the desk, under the desk or mount it at the back of the monitor

• Connects up to 2 displays - supports dual FHD displays or a single 4k display at 30Hz

** Higher power delivery of up to 130W is supported only when used with Dell laptops. Dell Business Dock with Monitor Stand Compact 2-in-1 design integrates (DS1000) monitor stand with dock, hiding cables within the stand for a clutter- free desk

• A single USB-C cable for video, data, audio and provides up to 90W** of power delivery

• Offers business class features* when used with Dell laptops such as PXE Boot, MAC address pass through, Wake-On-LAN, Dell Command Update and Port disablement

• Connects up to 2 displays via daisy chain, HDMI or VGA port DA300 Summary

DA300 is a portable device for mobile professionals using notebooks with Type C ports. It is a “6-in-1” device that provides universal Video/LAN/ and Data connectivity.

Key Features:

Best in the class video and data connectivity: Supports Display Port (DP) and HDMI specifications that supports up to 4K@30Hz & USB3.1 Gen2 specification that supports 10 Gbps 1 data transfer rate.

Unique round design with concealed cable management in a small form factor makes it easier to carry and use.

Plug & Play support with no need for external driver installation

Compatible with all major operating systems - Win7/8/8.1/10 and Chrome OS.

Target RTS: Jan 2018

1. With Thunderbolt systems – USB3.1 Gen2 (10Gbps) supported; with non-Thunderbolt systems USB2.0 supported on a 1st come 1st serve basis. Precision World’s most powerful workstations Applications: Industries and Partners

Engineering & Media & Healthcare & Life Oil & Gas Manufacturing Entertainment Sciences

$ Financial Services

Multi- Custom screen Apps Optimizer Your automated performance tuning, utilization monitoring and system update solution

Application profiles – At least 22 profiles for major ISV applications to automatically optimize performance – Performance guidance for apps from Dell Performance Engineering Enterprise-ready for (SCCM) – Assess, address and plan with analytics – Admins can engage profiles for end users, collect analytics on nodes or population, determine necessary upgrades and plan for the future Graphics & CPU intelligence – Display real-time GPU analytics, graphs, with an app companion GPU performance widget – Display Intel® processor info, logo, real-time analytics Windows 10 support – Support for all shipping Dell Precision platforms – Available in English, French, German, Spanish, Japanese, Brazilian Portuguese, Korean, Simplified and Traditional Chinese Dell Reliable Memory Technology (RMT) Pro Patented to maximize uptime and ensure your workstations work as hard as you do

Reduces down time -Works in conjunction with error-correcting code (ECC) memory to detect and correct memory errors in real time

Extends memory life -Notifies you of memory errors before the DIMM is unusable

Responds to memory errors preventing reoccurrences -Makes memory errors virtually nonexistent, so the bad memory is never revisited again and the DIMM can still be used - With a simple system reboot, RMT isolates the defective area in memory and hides it from the OS

With Dell RMT PRO: The bad memory bit is mapped out, so the DIMM can still be used Without Dell RMT PRO: Bad memory is still present, leaving your system vulnerable to blue screens or requiring resources to replace Precision 5720 All-in-One

The world’s most powerful All-in- One workstation. • First Ready for VR All-in-One workstation • Beautiful stunning space saving design Sp • Best-in-class Jack Joseph Puig Signature audio solution • 24” UltraSharp™ 4K Ultra HD display with 100% Adobe RGB • Latest Intel® Core™ and Xeon® processors • Next generation professional AMD ™ Pro graphics

Specs View Video Dell Canvas An entirely new method of creating designs and interacting with data • 27” QHD Adobe RGB touchscreen • 20 point touch for collaboration • Highly Precise pen • Totem for dual-handed productivity • Full Integration with key ISV applications • Windows 10 Continuum • System compute comes from workstation • Intended for use in conjunction with a single or multiple vertical monitor(s)

View Video Virtual Reality

When playtime gets serious VR use cases across industries

Media and Engineering and Oil and Gas Healthcare entertainment manufacturing

• Advertising • Training • Interactive • PR • Simulation • Product design education • Purchased media • 3D presentation • Visualizations • Therapy and • Free media treatment • Mapping and • Collaboration • In game content interpretation • Training • Surgery planning • Safety • On-premise • Training experience

36 of Y What has Dell done to drive VR? “We need artists to work“The atI-PACE the same Concept speedrepresents they thecan next think , andgeneration that’s exactly of electric what wevehicle get with design," our Dell workstations”-Ian Callum, director of design, Jaguar -Ross Moshell, Director of Business Technology, Reel FX Dell Precision workstations powered the design and development of the Jaguar I-PACE Concept and the VR reveal experience. Reel FX, is a leading animation studio, delivering high-profile movie projects

38 of Y “We need artists to work at the same speed they can think, and that’s exactly what we get with our Dell workstations” -Ross Moshell, Director of Business Technology, Reel FX

Reel FX, is a leading animation studio, delivering Partnered with studios to create premium AAA VR experiences with both Chrstopher Nolan’s Dunkirk and Sony/Marvel Studio’s Spider-Man high-profile movie projects

39 of Y What is Dell doing differently? Dell ‘Ready for VR’ approach

Our goals for VR: Strategy: • Enable mainstream VR solutions • Build on a history of delivering VR, Projection Caves and Display Walls • Support Workstations with futureproof customer purchases • Leverage established partnerships with AMD, NVIDIA, Intel, and ISVs • Be a trusted advisor for professional content creation • Maintain a neutral POV – not tied to any one solution customers provider

How do we achieve it: • Create “Ready for VR” offer(s) for customer clarity and to mitigate risk aversion • Focus on specific needs of media and entertainment, engineering, architecture, science, medical, energy, and other technical vertical markets • Result is a workstation that is ‘Ready for VR’ rather than a gaming system that is running workstation apps • Partner with ISVs for application certification and SW extensions • Provide technical sales enablement and support • Promote the preferred VR content creation solutions through aligned GTM activities and ecosystem offers

41 of Y VR Centers of Excellence

• Newly launched initiative to enable easier adoption of VR for customers • Education on a range of topics: – How creative workflow differs from asset consumption – Do designers need to design in VR? – Technology Partner Program • First locations based in: – Austin – Santa Clara – Limerick – China – Frankfurt – Singapore 42 of Y Dell Technology Partner Program

43 of Y http://www.dell.com/vr Inspiron/XPS/Alienware/OptiPlex/Latitude, Dell Precision or Dell PowerEdge?

• Inspiron/XPS/ is more suited to the consumption of VR Consume Create Serve • Dell Precision for VR workflows and 24/7 operation in a production environment Inspiron/XPS/ Alienware/OptiPlex/ • VR workflows generate large amounts of data Latitude that needs to be stored and served Dell Dell Precision PowerEdge

Dell is uniquely positioned in the industry to offer true end to end solutions in EVERY VR/AR market

44 of Y Dell Visor | VR118 Easy to wear and take off flip-up Well-cushioned, durable visor enables convenient transition headband sits snugly on forehead 17 October 2017 from virtual to real world

Well-cushioned face sponge offers comfort even for users wearing glasses

Thumbwheel designed for quick and easy Weight balanced adjustments to Inside-out cameras headband takes eliminate the need fit any head pressure off nose size for external cameras and cheeks and set up

Cable management clip secures the Video and power cable cables to the back of the headband 45 of Y for better freedom of movement Accessory - Dell Visor Controllers Complete flexibility. Absolute control. Constellation Experience gaming flexibility Touchpad and total control with:

• 6 degrees of freedom – freedom of movement in a 3 Menu dimensional space ie. button Forward/back, up/down, left/right.

Home • Absolute control – thumb button stick, trigger button, touchpad, home and menu buttons

• Haptic feedback - adds realism

Thumb stick • Controllers fully tracked by Trigger button sensors in the headset Grip button

46 of Y Dell Visor | VR118

47 of Y Rugged Engineered for the toughest environments Latitude Rugged Portfolio

Latitude 12 Rugged Tablet Latitude 12 Rugged Latitude 14 Rugged Latitude 14 Rugged Extreme Extreme The mobility and utility of Built to withstand shocks, a tablet Smaller size and more Ready for anything adaptable drops and vibrations.

Fully Rugged | Truly Extreme Environments Rugged Latitude 12 Rugged Extreme Tablet (7212) The intelligently tough tablet built to survive the worst

• Under 3 lbs • 11.6” FHD outdoor readable display with gloved multi-touch and Gorilla® Glass • Powerful Intel® processors • Tunable performance settings • Backwards compatible accessories • 802.11ac Wi-Fi, optional mobile broadband and dedicated GPS • QuadCool™ thermal management • MIL-STD-810G tests and IP-65 ingress protection Productivity from the office to the outdoors The Latitude Rugged Extreme Tablet can be customized to meet your unique needs from the field to the office. Rugged Tablet Vehicle Dock Modular expansion Mount securely and ergonomically in Expand functionality with an vehicles with docking Mobility available expansion I/O Module from industry-leaders accessories • 2x USB 3.0 ports + Ethernet like Havis, PMT, and Gamber-Johnson Carry the Rugged Tablet • Barcode / Magnetic card reader easily with available handles, straps and carry cases. Kickstand Keep your tablet upright for easy viewing at the desk.

Rugged Tablet Desk Dock Maximize productivity by adding Keyboard Accessory Active stylus connectivity and battery charging Add an IP-65 keyboard for productivity at the office. on-the-go (comes with kickstand). Get the most input responsiveness with the active stylus pen

51 of Y Dell Client Command Suite + AirWatch

Unified Endpoint Management from the OS to the BIOS

Traditional PC management (on corporate network) Mobile Device Management • Microsoft® System (from the cloud) Configuration Center • LANDesk • KACE Save time and money with the world’s most manageable devices

• Dell Client Command Suite automates and streamlines system deployment, configuration, monitoring and updates.

• More feature rich than HP or .

• Manage all your Dell systems simultaneously across the globe. Regardless of your IT method (SCCM, Kace, LANdesk…)

• So you can maximize your hardware investments, increase efficiency and reduce time spent on manual, error-prone tasks. DDS - Dell Data Security – Today 2017

Protect Absolute Mozy Prevent Device visibility Encrypted Data Data and remediation backup Threats and restore AirWatch RSA Run security SecureID policies on Control access endpoints with multi-factor authentication. Dell Data RSA Guardian NetWitness Protect, control and Detect and respond monitor your data in case a breach Dell wherever it goes. occurs Dell Endpoint Encryption Security Suite Enterprise Policy-based, Bitlocker, SED, FDE ATP, Stop evolving Removable Media attacks. Simplify endpoint security. Exceed compliance. (powered by Cylance)

54 Why Artificial Intelligence and Machine Learning

Proactive and predictive vs reactive

Analyzes malware at the DNA level

Removes manual human intervention

Endpoint agent intelligent to detect good vs bad

Simple and efficient

55 of Y Dell File level encryption that protects data no-matter Encryption where is goes… Corporate issue PC

A simple, Personal comprehensive, tablet flexible way to Company protect data from data device to the cloud File level on Dell and non- encryption USB & other Dell devices removable media

Servers

…and IT maintains encryption keys and control

56 of Y The Data Guardian Workflow— A Closer Look

Minimal Employee Friction 1 Policy-Based Permission 2 IT defines policy for Employee initiates different job-functions send to external with all keys centrally managed. party – prompt to confirm distribution within Outlook.

5 Monitor and Protect ! IT track and audit all events (data can be exported SIEM). Revoke rights if threat is detected. 3 Efficient 3rd Party Access 4 Maintain Control Targeted recipient accesses Recipient can edit and save, doc after simple one-time but policy defines rights mgmt registration with agent (exp/ embargo, copy/ paste, download or HTML5 viewer. print, send). GDPR & Data Security: Key takeaways

GDPR needs to be taken seriously. As trusted advisors, it is our duty to inform and educate our customers.

Encryption will not make you compliant, but you will never be compliant without it. Encryption is one of the foundations of any data security strategy.

By preventing 99% of cyberattacks and data breach's, we eliminate the high-cost regulatory chain reaction (breach notification, audit, recovery, fines, notoriety etc..)

Dell Encryption is easy to purchase (OTB or APOS), easy to deploy and easy to manage. Dell is the only hardware vendor that can deliver endpoint security OTB THE DELL WAY.

Like everyone, we have people who inspire us. Whether it’s day-changing or life-changing. We’re just excited to be a part. You keep inspiring. We keep innovating.