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B2w Digital Announces 32.3% Growth in Net Revenue and 53.3% in Adjusted Ebitda in 1Q20

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B2w Digital Announces 32.3% Growth in Net Revenue and 53.3% in Adjusted Ebitda in 1Q20 B2W DIGITAL ANNOUNCES 32.3% GROWTH IN NET REVENUE AND 53.3% IN ADJUSTED EBITDA IN 1Q20 The result demonstrates the strength of our hybrid business model, with accelerated growth on 1P (+ 32%) and 3P (+ 25%) platforms. Rio de Janeiro, May 7, 2020: B2W Digital (B3: BTOW3), the largest and most beloved digital company in Latin America, today announces its results for the first quarter of 2020. KEY INDICATORS 1Q20 1Q19 Delta Total GMV (R$ MM) 4,558 3,579 +27.3% Marketplace (R$ MM) 2,728 2,191 +24.5% Marketplace (% of Total GMV) 59.8% 61.2% -1.4 p.p. Assortment (Items/MM) 31.7 9.1 +22.6 # Sellers (New/Thou) 8.6 3.6 +5.0 # Sellers (Base/Thou) 55.4 25.5 +29.9 B2W Entrega (# Sellers/Thou) 53.2 22.5 +30.7 B2W Entrega (% of Seller base) 96.0% 88.2% +7.8 p.p. Mobile (% of Traffic) 81.6% 71.9% +9.7 p.p. MESSAGE FROM MANAGEMENT The year 2020 marks the start of the new 3-year strategic plan (2020-2022), with the aim of driving accelerated growth (Total GMV) and continued cash generation. We are prepared and motivated to transform the Customer experience, offering “Everything. Anytime. Anywhere”, which will guide our decisions to retain current Customers and attract new Customers. B2W is the digital platform of the Americanas Universe, which is also composed of the physical world with more than 1,700 stores in multiple formats and presence in all states of the country (Lojas Americanas), the largest logistics operation in Brazilian retail (LET`S), and Ame, the fintech and mobile business platform, all of which have the firm inspiration and coordination of “IF – Innovation and Future”. The Americanas Universe is unique, resilient and flexible, connecting 40 million active Customers and working together for a greater purpose to: “Fulfill consumers dreams and meet their consumption needs, sparing them time and money, and exceeding their expectations”. The challenge we are facing due to the Covid-19 pandemic is on a global scale and we believe that given this scenario, the Americanas Universe also faces an extraordinary challenge, where all competitive advantages are being tested to the limits of their capabilities. Since the beginning of February, we have instituted a crisis committee with the objective of monitoring the daily evolution and impact of the pandemic, promoting fast actions in this challenging scenario, prioritizing the necessary measures to preserve the health of Associates and Customers, and ensuring fulfillment of the Company's social role, through various internal initiatives and partnerships with external agents, which, so far, have already surpassed the R$ 45 million mark (including provision of logistical services, construction of a field hospital in Rio de Janeiro, donation of respirators, thermometers and rapid tests, among others). In our Message from Management regarding the 4Q19 results, published on February 20, 2020, we had written “The convenience for Customers, addressing different consumption occasions, will dictate our growth rate and be driven by the intensive use of data, algorithms and analytics to drastically improve the experience within the Digital Platform. The focus will be to become even more relevant in the daily lives of Customers”. The current scenario gives us even more certainty that this is the correct path and that the strategic decisions made over the past few years have been fundamental. Our hybrid Digital Platform model (1P, 3P and Digital Solutions) has a superior value proposition for Customers, Sellers, Suppliers and Strategic Partners, and also has the ability to quickly adapt to meet new demands and different needs. 1 We launched the campaign #OqueVocêPrecisaAgora (#WhatYouNeedNow), expanding the offer of essential and necessary items (alcohol gel, personal hygiene items, cleaning supplies, baby care, food, drinks, among others). We also accelerated O2O (Online to Offline) initiatives, expanding the Ship from Store (SFS) to 100% of Americanas physical stores, and allowing for delivery to the customers home in a few hours, through couriers connected to Ame Flash (crowdshipping initiative with 17 thousand couriers connected). In March/20, SFS has already delivered to more than 500 cities, representing 25% of O2O sales. The acceleration of the SFS also allowed for the creation of the “Buy and Receive Today” campaign, with emphasis on the homepage and a special tab on the Americanas app, allowing customers to select from thousands of items of the Americanas physical stores and other Sellers, to buy and receive the same day. We implemented the local trade support program (#apoieocomerciolocal) (#supportlocalcommerce) to give even more support to micro and small Sellers, increasing the exposure and sale of their products, also intensifying the granting of credit through the Credit Seller program. In connection with the program, we launched the “Sell with us” initiative, which accelerates the entry of new Sellers of essential products and small entrepreneurs who have their physical stores closed. Thus, in April/ 20, we had more than 20 thousand new Sellers registered. Together with Lojas Americanas, we created a special Easter operation to ensure that Customers could maintain the tradition of buying chocolate eggs. The result was the largest online Easter in the world, with more than 1.5 million eggs sold through several integrated initiatives such as SFS and Click and Collect. The effects of the pandemic have been transforming people's consumption habits, generating a rapid migration of new consumers to the digital world, expanding the frequency and spending of current Customers, as well as accelerating the share of online sales in new product categories. Supermarkets and essential items are examples of segments that we had already been operating and that gained relevance in the period. The acquisition of Supermercado Now at the beginning of the year, also proved to be the correct decision and allowed us to gain even more speed, scale, and expertise in these categories. We believe that the difficult times of the crisis bring enormous learning. We are committed to doing our best, looking for innovative and creative solutions to generate value for the Client and for society as a whole. All ongoing actions will allow the Company to overcome the crisis, at its end coming out even stronger and relevant in the daily lives of Customers. We remain firm in our purpose of CONNECTING PEOPLE, BUSINESS, PRODUCTS AND SERVICES and in fulfilling our important social role, especially in this moment of uncertainty. The number of actions taken and executed in such a short time, in the face of such adverse circumstances, was only possible due to a highly qualified team that was dedicated to ensuring that Customers received the items they needed quickly and safely. Therefore, we would like to give special thanks to our team for their engagement and enthusiasm to better serve the Client. We also thank our suppliers for the partnership, the Marketplace sellers for choosing our platform, the shareholders for their trust and, above all, the Customers for their preference. Despite the scenario full of uncertainties and diverse concerns, we are convinced that the effects of the pandemic will pass. We are optimistic that together, as a society, we will emerge stronger from this crisis. We wish everyone to remain healthy. Marcio Cruz CEO, B2W Digital 2 1Q20 HIGHLIGHTS B2W Digital announces 35% growth in the number of orders in 1Q20. This result was driven by the increase in the purchase frequency and new customers. In April/20, we experienced a strong acceleration with the number of orders increasing 83%. B2W Digital reached 17 MM active customers in 1Q20. The growth in the active customer base was driven by the addition of 2 MM new customers in the last 12 months. In the quarter, the categories most sought after by customers were Beauty and Health, Easter, Sports and Leisure, and Entertainment. B2W Marketplace connected more than 8.6 thousand Sellers in 1Q20, registering a new record, from a base of 46.8 thousand in December/19 to more than 55.4 thousand Sellers in March/20. B2W launched the “Sell with us” campaign, connecting large physical retailers from different verticals, and several local Sellers who manage to deliver faster in their respective regions. In April/20, we had more than 20 thousand new Sellers registered. B2W Marketplace developed several initiatives to support small and medium Sellers to minimize the impact of Covid-19. The main support measures are in the commercial, financial, and operational fronts, including: 1) creation of hotsites with a campaign to encourage local commerce, 2) expansion of the Seller Credit offer, 3) increased flexibility of seller payment terms and anticipation of sales, 4) training and qualification of 2.8 thousand Sellers through the Marketplace University, 5) encouraging the use of B2WAds, and 6) intensified support in logistics and distribution thought B2W Entrega. B2W Digital reached 31.7 MM in offers through the launch of the #OqueVocêPrecisaAgora (#WhatYouNeedNow) campaign, promoting the assortment that customers need most during social distancing, with a differentiated service level and fast delivery. Total offers available to customers grew by 248% vs. 1Q19, driven by Marketplace Sellers. B2W Digital launched the Americanas Mercado, with the integration of Supermercado Now as a mini app within Americanas.com, allowing the brand's customers to buy all Supermarket items online, including fresh food. The operation is already available in certain regions of São Paulo and will be expanded throughout May/20. The O2O (Online to Offline) initiatives totaled R$ 530 MM of GMV in 1Q20, an increase of 85% versus the R$ 286 MM registered in 1Q19. In the quarter, we registered 1.3 MM orders through these initiatives. Ship From Store accelerated to connect all physical stores of Americanas.
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