UK SPORTS & VENUES SUMMIT POST EVENT REPORT 21 NOVEMBER 2019 LONDON STADIUM DELIVERY PARTNERS: Thank you for the much appreciated support from the 2019 Summit Sponsors: DELIVERY PARTNERS OPERATIONAL PARTNERS MARKETING PARTNERS MEDIA PARTNERS UK Summit Post Report Major Events International and our community of expert member suppliers seeks to make a significant contribution to iconic major international and regional sports events by sharing best practice and facilitating connectivity. Dennis Mills We are fortunate this year to have had the support of UK Sport, SGSA FSOA, PTI and CEO, Major Events a number of excellent media partners, who have helped attract some inspirational International (MEI) speakers and panelists. Kind regards, Dennis Mills CEO Major Events International PROGRAMME Opening Remarks: Dennis Mills - CEO, Major Events International Key Note Welcome: David Davies - VP Property & Facilities, Europe, LiveNation Thought Leadership Panel Introduced by: Dennis Mills - CEO Major Events International Strategic Intent for the UK and wider plans for hosting mega events Esther Britten - Head of Major Events, UK Sport Paul Blanchard - CEO, Commonwealth Games England David Yarnton - Director, British Esports Association The Challenges of Sporting Venues Moderated by: Tom McInerney - Director, Etherlive Understanding the challenges of modern sports venues and how to overcome them Stuart Cain - Chief Executive, Ricoh Arena Mansur Akhtar - Head of IT, Chester Races Graham Gilmore - Chief Executive Officer, London Stadium 185 Optional Closed Session for Sports Organisations Sector Workshops & Open Discussion - Moderators are detailed: Technology & Fan Safety & Security Temporary Overlay Event Services Engagement Dan Venter Manuel Noguerira Giles Ramsden Phil Atkins Rapiscan Systems AndArchitects Quadratica Off to work Closed session for Games Organisers Briefings and consultation on the Pink Guide - Simon Inglis, Sports Ground Safety Authority Lessons from Past Events Moderated by: Peter Ward, Director, WeTrack Experts will share lessons learned: What went well? What can be improved? Steve Elworthy - former Cricket World Cup 2019 Linsday Impett - former Event Director, Netball World Cup 2019 Mark Honeybunn - former Director of Operations, World Road Cycling Championships 2019 Overview of Future UK Sporting Events A view to the future: Organisers and Governing Bodies will discuss theur current plans and opporuntities to partner and support John Muddeman - Major Events Consultant, UK Sport Chris Bryant - Head of Tournament Delivery, UEFA Euro 2020 Jonny Hamp - Head of Major Events, British Triathlon Growth of US Sports in the UK Moderated by: Josh Philpot, General Manager, PMY Group Discussion on what it takes to run a US sport in UK from the perspective of fan engagement, logistics and venue transformation Kelhem Salter - Director, growth & Stratgey EMEA - Major League Baseball (MLB) Richard Cheesman, Senior Vice President, Legends Hussain Naqi - Senior Vie President of International Development - NFL Jaguars Closing Remarks: Andy Rice - COO, Major Events International “I found the guest speaker talks really informative particularly enjoyed hearing about US sports in the UK” Olivia Rands Head Of Event, Premiership Rugby Keynote Presentation Welcome David Davies Vice President Properties Europe LiveNation “It was a good day with a lot of good conversations. ” Paul Smith, Head of Spectator Experience, Cricket World Cup 2019 & Project Manager, Rugby Union World Cup 2019 Thought Leadership Panel David Yarton: “Young people aren’t looking to own things; they’re looking for experiences”. David’s comments suggest upcoming events, especially the Commonwealth Games 2022, have to appeal to a younger generation in order to survive and keep themselves relevant within the Sports and Events market. On the issue of event hosting legacy Esther Britten said that UK Sports invests about 5 million a year in their bidding and staging of international Sports events and that funding is confirmed “all the way to 2025”. Next year they are hoping to extend this to 2029. Key message on the panel was to deliver on what they commit to! It was noted that events are becoming more expensive as they get bigger. Audiences expect newer, bigger events and shows. It is important for teams to get to grips with the rising costs related to this rise in expectation. It is important for cities to see that they are getting value for money and that these costs will be capped + efficiencies will be embraced. Esther questioned whether we follow, promoter led or international Federation based events. The UK Federation based events don’t attract high profile Sports members because “the products the International Federations have are not valuable for money or deliverables in this country”. Esther Britten David Yarnton Paul Blanchard UK Sport British Esports Commonwealth Association Games England Access Panel Presentation Here Challenges of Sporting Venues There was unanimous agreement amongst the panel that the Manchester bombings had fundamentally changed how venues tackle security and audience safety. In the wake of the bombings and to this day, there is an increased pressure from the public and stakeholders alike. Stuart Cain of Ricoh Arena stated it’s not just about security during an event, but “24 hour security...who comes in who comes out.” Graham added: “The most important thing is that the customer has a Tom McInerney phenomenal experience, enjoys it, and goes home safely. That is the biggest change Moderator in operations”. Etherlive An important question was raised to the panel about how they interact with Emergency Services to safeguard audiences and ensure there are action plans in place. Graham stated that there are planned meetings before every event, “for football, the highest category of police are in attendance”. They involve the football club, local authorities and businesses. Graham acknowledged that events aren’t just a challenge to the stadium or venue that hosts them, but to the wider area. “There’s a lot of pressure bringing 60,000 people here on a Saturday afternoon”, especially with Stratford - one of the busiest shopping centres in Europe - being so close by. Mixing football fans into the public domain can be tricky, so communication is key. “We have to adapt that [communication] to every event we have”. Before event day there’s a conference call that ensures everyone signs off the safety plan and risk assessment. The panel closed on a planning note: whether it’s a Spice Girls concert or a football event, all require the same level of security and professionalism. Graham Gilmore Stuart Cain Mansur Akhtar London Stadium Ricoh Arena Chester Racecourse Access Panel Presentation - Click Here A chance to meet leaders in the field of stadium and event management. Carl Robinson BD Manager, Secure IT Closed Session for Sports Organisations One of the distinguishing features of the Major Events International Summits are the “closed sessions” which are run for Sports Organisations without the presence of commercial companies. This is an opportunity for them to meet each other and build cross agency relationships and share their own insights into the effective management and improvements of their areas of interest. With approximately 30 representatives for the main Summit workshop, the focus for discussion was Dennis Mills the intent, scope and core purpose of “The Portal”, a buyer / seller marketplace to CEO, Major Events support event planning and delivery due to launch in early 2020. International (MEI) There was general consensus that this was a good initiative, in fact long-overdue, and would make a contribution to improving the way events are run through a more informed supplier directory, better communication about event organisers’ future plans, and higher assurance that the background of professional staff, who apply for key roles, can be assured. It will have a dedicated area for host cities to demonstrate their capabilities to host events of significant size or international profile together with commercial companies becoming better informed how to engage - and the nature of opportunities. “I really enjoyed the day with the break out session about technology, opening address from Live Nation and also the American Sports panel in particular. There was quite allot in the day which was very impressive and really valuable.” Jonny Hamp Head of Events, British Triathlon ServicesFederation Access Panel Presentation - Click Here “Excellent platform to engage with a larger forum for explosive management. Glad to be part of the family” Alan Shaw Director, Locards Lessons from Past Events Steve Elworthy - about the 2019 world cup: “Who’d have thought that the word ‘super-over’ would be front and centre of what people thought about the Cricket World Cup at the end of it all” Steve spoke about the ambition you attain from previous events; you learn how to work on bigger scale and he voiced there was intention to use the London Stadium in the future. Accessibility was a key factor in ensuring audiences. Partnerships with the ICC, venues, cities, ECV were essential in Peter Ward understanding what audiences and organisations wanted from the event. Moderator WeTrack “As an organisation we could have just run the world cup and it would’ve been fine, but at the end of it all, none of it would necessarily be integrated with some of the partnerships that were absolutely critical in the success of this tournament”. 40% of all attendees to the World Cup were new