DOCSLIB.ORG

Tourist Motivation to Use Homestays in Thailand And

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Tourist Motivation to Use Homestays in Thailand And TOURIST MOTIVATION TO USE HOMESTAYS IN THAILAND AND THEIR SATISFACTION BASED ON THE DESTINATION’S CULTURAL AND HERITAGE-BASED ATTRIBUTE A Thesis presented to the Faculty of the Graduate School University of Missouri In Partial Fulfillment of the Requirements for the Degree Master of Science by KANOKNON SEUBSAMARN Dr. Seonghee Cho, Thesis Supervisor DECEMBER 2009 The undersigned, appointed by the Dean of the Graduate School, have examined the thesis entitled TOURIST MOTIVATION TO USE HOMESTAYS IN THAILAND AND THEIR SATISFACTION BASED ON THE DESTINATION’S CULTURAL AND HERITAGE-BASED ATTRIBUTE Presented by Kanoknon Seubsamarn a candidate for the degree of Master of Science and hereby certify that in their opinion it is worthy of acceptance. Dr. Seonghee Cho, Hotel & Restaurant Management Dr. Dae-Young Kim, Hotel & Restaurant Management Dr. Carla Barbieri, Parks, Recreation & Tourism ACKNOWLEDGEMENTS This master thesis is written in the hospitality management program in the department of Food and Hospitality System at the University of Missouri. The thesis has been written during the winter and fall of 2009. This period of hard work has been very interesting and has provided me with a deeper knowledge regarding the field of customer relationship management in the tourism industry. While I have been working on this thesis, many people have supported me and contributed in different ways. First of all, I want to thank Dr. Seonghee Cho, my thesis advisor, for her guidance throughout the process and her support over the years. I also want to thank Dr. Dae-Young Kim and Dr. Carla Barbieri for their advice that helped me improve the quality of this thesis. In addition, this thesis would never been accomplished without cooperation from the industry. Therefore, I am deeply grateful to all homestay owners and homestay managers that helped me and supported me during the data collection process. Finally, I want to express my appreciation to my parents for their support during all my years of academic studies. ii TABLE OF CONTENTS ACKNOWLEDGEMENTS ................................................................................................ ii LIST OF TABLES .............................................................................................................. v LIST OF FIGURES ........................................................................................................... vi ABSTRACT ...................................................................................................................... vii Chapter 1. INTRODUCTION ...................................................................................................... 1 1.1 Background ......................................................................................................... 1 1.2 Problem Statement .............................................................................................. 5 1.3 Purpose of Study ................................................................................................. 5 1.4 Objectives of the study........................................................................................ 6 1.5 Hypotheses .......................................................................................................... 7 1.6 Significance of the Study .................................................................................... 8 1.7 Definitions........................................................................................................... 9 1.8 Limitations ........................................................................................................ 10 1.9 Outline of Subsequent Chapters........................................................................ 11 2. REVIEW OF LITERATURE ................................................................................... 12 2.1 Introduction ....................................................................................................... 12 2.2 Tourists’ Demographic Characteristic .............................................................. 12 2.3 Homestay .......................................................................................................... 14 2.4 Tourists’ Satisfaction ........................................................................................ 16 2.5 Culture and Heritage Attributes ........................................................................ 18 2.6 Tourists’ Motivation ......................................................................................... 20 2.7 Summary ........................................................................................................... 24 3. METHODOLOGY ................................................................................................... 25 3.1 Introduction ....................................................................................................... 25 3.2 Purpose of the Study ......................................................................................... 26 3.3 Research Design................................................................................................ 26 3.4 Population and Sampling .................................................................................. 27 3.4.1 Population .............................................................................................. 27 3.4.2 Sample frame ......................................................................................... 27 3.4.3 Sample and Data Collection ................................................................... 27 3.4.4 Sampling error ....................................................................................... 28 3.4.5 Selection error and frame error .............................................................. 29 3.5 Institutional Review Board ............................................................................... 29 iii 3.6 Instrumentation ................................................................................................. 29 3.6.1 Validity .................................................................................................. 29 3.6.2 Measurement .......................................................................................... 30 3.6.2 Reliability ............................................................................................... 32 3.7 Data Analysis .................................................................................................... 33 3.8 Preliminary Evaluation of Data ........................................................................ 34 3.8.1 Data screening and Missing Analysis Procedures ................................. 34 3.8.2 Statistic Assumptions ............................................................................. 34 3.9 Summary ........................................................................................................... 35 4. RESULTS ................................................................................................................. 36 4.1 Introduction ....................................................................................................... 36 4.2 Demographic Characteristics of Subjects ......................................................... 36 4.3 Tourists’ Overall Level of Satisfaction with Homestays in Thailand............... 39 4.4 Testing the Hypotheses ..................................................................................... 40 4.4.1 Hypothesis 1........................................................................................... 40 4.4.2 Hypothesis 2........................................................................................... 45 4.4.3 Hypothesis 3........................................................................................... 52 4.6 Summary ........................................................................................................... 58 5. DISCUSSION ........................................................................................................... 59 5.1 Introduction ....................................................................................................... 59 5.2 Conclusion ........................................................................................................ 59 5.3 Implications....................................................................................................... 62 5.4 Recommendation for Future Study ................................................................... 65 5.5 Limitations ........................................................................................................ 65 APPENDIX A. Signed Permission Letter ................................................................................... 67 B. Informed Consent Form ..................................................................................... 69 C. Survey Questionnaire ......................................................................................... 71 REFERENCES ................................................................................................................. 75 iv LIST OF TABLES Table Page 1. Variables of the study……………………………………………........................31 2. Demographic characteristics of the tourists who visited homestay in Thailand…………………………………….............38 3. Tourists’ Overall Level of Satisfaction with the Homestays in Thailand…….………………….…………………………..39 4. Results on t-test between overall satisfaction with Gender and Country of Resident……………….…….……...……..........42
Load more

Recommended publications
  • Homestay Host Manual
    Homestay Host Manual Homestay Accommodation Services Information correct as at 22 September 2021 Monash College Pty Ltd Telephone +61 3 9902 0122 Email: [email protected] www.monashcollege.edu.au/homestay CRICOS Provider No. 01857J ABN 64 064 031 714 Homestay Host Manual Homestay Accommodation Services Contents Page Homestay Contact Details .................................................................................................................. 3 The Homestay Host Role .................................................................................................................... 3 Setting Guidelines............................................................................................................................... 4 Finance ................................................................................................................................................ 4 Who Pays? .......................................................................................................................................... 5 Homestay Students Going Away on Holiday ..................................................................................... 5 Homestay Host is absent from home overnight ............................................................................... 5 Insurance/Medical Procedures - Study Group Students ................................................................... 5 Insurance/Medical Procedures - Individual Students ......................................................................
    [Show full text]
  • Host Family Agreement, Application And
    Home Placement Services, Inc. Homestay for International and U.S. Students 505 C Grand Caribe Causeway; Coronado, CA 92118 Gary Davidson, President & CEO Phone 619-423-1449 Mary Davidson, Vice President Fax 619-423-1480; E-mail [email protected] www.homeplacement.com HOME PLACEMENT SERVICES INC, HOMESTAY REQUIREMENTS ALL HOSTS WILL BE REQUIRED TO HAVE A BACKGROUND CHECK (nominal fee) 1. Only two international students per home. Each student must be of a different language background unless otherwise approved by the Director of Homestays Note: Placing a student in a home that is hosting an international student from any other English language program is discouraged. 2. All placements must be a private room unless otherwise requested by the student. 3. A homestay host biography sheet must be on file in the Executive Offices prior to, or at the time of any student's placement. Use of homes without this information being on file will not be permitted. 4. Travel time to/from the homestay to the school cannot exceed 45 minutes (via public transportation) each way. Exceptions may be made in certain situations with the approval of Home Placement Services, Inc. Travel time is defined from the time of departing the home to the time of arrival at the Center (i.e., inclusive of time to walk to a bus stop or other public transportation point). 5. Prior to placement of a student in a new home, a personal visit to the home must be completed by the homestay organizer or his/her representative. All homes may be revisited once a year to ensure that no adverse changes in the home have occurred since the time of the initial visit.
    [Show full text]
  • A and B. All Questions Are Compulsory. 2. Separate Instructions Are Given with Each Section and Question, Wherever Necessary
    PRACTICE QUESTION PAPER No.‐2 (2020‐21) ENGLISH ‐ LANGUAGE AND LITERTURE CLASS‐X (RATIONALISED SYLLABUS) Time allowed: 3 Hrs. Maximum Marks: 80 General Instructions: 1. This paper is divided into two parts: A and B. All questions are compulsory. 2. Separate instructions are given with each section and question, wherever necessary. Read these instructions very carefully and follow them. 3. Do not exceed the prescribed word limit while answering the questions. Part ‐A (40 Marks) READING (20 marks) 1. Read the passage given below. 1. A youngster quit Facebook in December after spending over three years on the social networking site. With that one act, he bid a silent adieu to more than 300 contacts that he had added to his account during the period. Like almost everyone from his “friends’ circle,” the 20–year–old was a regular on the service; visiting it everyday to post photos and status updates. But last week, a new feature on Facebook called Timeline forced him to reconsider the pros and cons of being on the networking site. 2. ‘Everyone has some skeletons in their closet and I am just not comfortable with Facebook digging up and displaying all the facets of my life on a bulletin board,’ says this youngster who joined the network in July 2007 while he was in Class 11. 3. Facebook, you see, had compressed the time he spent on the site and arranged it in chronological order. And while he initially liked the new, neatly organised scrapbook–like feature, he wasn’t happy to reveal posts from the past, those that, until recently, were hidden under layers and layers of recent updates.
    [Show full text]
  • Sustainable Ecotourism in the Village of Khiriwong And
    1 SUSTAINABLE ECOTOURISM IN THE VILLAGE OF KHIRIWONG AND THE KHAO LUANG NATIONAL PARK, THAILAND by Kitsada Tungchawal A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in Hospitality and Tourism Approved: 6 Semester Credits Leland L. Nicholls, Ph.D. Thesis Advisor Thesis Committee Members: Bob Davies, Ed.S. Kenneth Parejko, Ph.D. The Graduate College University of Wisconsin-Stout January, 2001 2 The Graduate College University of Wisconsin-Stout Menomonie, WI 54751 ABSTRACT Tungchawal Kitsada (Writer) (Last Name) (First) Sustainable Ecotourism in the Village of Khiriwong and the Khao Luang National Park, Thailand (Title) Hospitality and Tourism Leland L. Nicholls, Ph.D. January, 2001 216 (Graduate Major) (Research Advisor) (Month/Year) (No. of Pages) American Psychological Association (APA) Publication Manual (Name of Style Manual Used in this study) Sustainable ecotourism is often considered to be effective for supporting the local communities’ economy and promoting the conservation of protected areas in developing countries. By establishing economic benefits for impoverished villagers or their communities, sustainable ecotourism is utilized to encourage local guardianship of natural resources. To assess sustainable ecotourism’s impact on the revenue of local residents in the Village of Khiriwong and the Khao Luang National Park, and its effects on the environmental preservation of the Khao Luang National Park in Nakhon Si Thammarat Province, Thailand, the researcher randomly conducted surveys of the visitors’ attitudes about rewarding experiences during their village and park visits. Biologists and Ecologists were interviewed about sustainable ecotourism’s role in supporting environmental preservation in the village and national park.
    [Show full text]
  • Homestay Tourist Accommodation As a Tool for Socio-Economic Well-Being of Rural Communities in Kenya
    Journal of Tourism and Hospitality Management, July-Aug. 2018, Vol. 6, No. 4, 143-151 doi: 10.17265/2328-2169/2018.08.001 D DAVID PUBLISHING Homestay Tourist Accommodation as a Tool for Socio-Economic Well-Being of Rural Communities in Kenya Ruth K. Kimaiga, Bonface O. Kihima Technical University of Kenya, Nairobi, Kenya In most developing countries, tourism has been portrayed as a contributor to small scale enterprises, thus directly uplifting the standards of living as well as a catalyst for community development. As an extended form of local people involvement in tourism, the homestay concept aims to promote households to earn an income from tourism directly. Although homestays are purported to provide economic benefits to the local people, it is not clear whether the local people fully benefit from the venture. For instance, the majority of the people in Taita Taveta County still live below the poverty line despite the fact that the homestay concept has already been in existence in the county since 1989 and the highest number of homestay accommodation is found in this region. This research therefore sought to put the homestay concept into perspective: Identify motivational factors behind homestay operators’ participation in the program and assess the socio-economic benefits of homestay accommodation to host families. This research adopted cross-sectional research design and made use of both primary and secondary data. Primary data were collected by use of researcher administered semi-structured questionnaires and an interview guide. Secondary data were gathered from books, newspaper articles, academic journals, the Internet, and other relevant documents related to homestay.
    [Show full text]
  • Resources for Homestay Coordinators Across North America
    Resources for Homestay Coordinators Across North America A compilation of newsletters from 2013 -2020 sponsored by ESQ Educational Services By Doug Ronson January 2020 Welcome and introduction We’re delighted once again to offer our compilation of the Homestay Times newsletters. It includes all of the articles that have been published since we first issued the compilation in September 2014. As a result, this publication is a complete package of all of the newsletters from 2013 to 2019. This booklet is available free of charge to homestay coordinators across North America. It is designed to offer some ideas and advice. Hopefully, you will find the suggestions useful. This publication is not intended to be a comprehensive manual for homestay coordinators. Our newsletter, which features articles about some of the issues faced by homestay coordinators, is published monthly and is sent via email. If you would like to subscribe, please contact us at: [email protected] ESQ Educational Services provides a wide range of services to homestay programs and international education organizations. These include homestay guides and professional development workshops. For our latest offerings, please visit the website at: www.homestayguide.com We welcome your feedback and questions. Please let us know if there is a topic you would like to see addressed in our monthly newsletter. Warm regards, Doug Ronson Publisher 613-888-9560 [email protected] Copyright © 2020 ESQ Educational Services We welcome requests to reprint part of these newsletters as a service to students and/or host families. However, we do ask that you contact us for permission before reprinting any of the material.
    [Show full text]
  • 2014 Program
    The 2014 Graduate Student Research Forum is dedicated to Sandra Morgen in recognition of her contributions to graduate education at the University of Oregon. After serving the University of Oregon Graduate School for more than five years, Sandra Morgen stepped down from her position as Associate Dean and Vice Provost for Graduate Studies on January 31, 2014. Among many other contributions to the Graduate School, Sandi’s leadership was instrumental in organizing the first Graduate Student Research Forum in 2010. To show our appreciation for the hours and hours (and hours!) she has dedicated to getting this important event off the ground and ensuring its success year after year, we are dedicating the 2014 Graduate Student Research Forum to Sandi. Sandi recently returned to the Anthropology faculty and is slated to teach at both the undergraduate and graduate levels this spring. Her research interests center on the intersection of gender, race, class and public policy in the U.S., with a particular focus on health, social welfare, and tax politics. Photos courtesy of Robert Hill Long. 2 ENGAGEMENT: Welcome Community, Creativity, Connections from the President and the Dean 2014 Graduate Student Research Forum It is with great pleasure that we welcome Event Poster Series you to the University of Oregon Graduate School’s fifth annual Graduate Student Research Forum, an event showcasing outstanding research from across campus and highlighting the critical role that graduate students play in our research enterprise. Graduate student research is often at the cutting edge of discovery, and today you will encounter the intellectual work of more than 170 talented graduate students representing more than 50 disciplines from every college and school at the UO.
    [Show full text]
  • Dynamic Strategies for Tourism in the Udzungwa Mountains
    Paving the Way: Dynamic Strategies for Tourism in the Udzungwa Mountains 1 Contents INTRODUCTION ........................................................................................................................................... 3 BACKGROUND ............................................................................................................................................. 3 SITE DESCRIPTION ........................................................................................................................................ 4 A STRATEGIC TOURISM DEVELOPMENT PLAN FOR UDZUNGWA MOUTNAINS NATIONAL PARK ............... 6 IMMEDIATE TOURISM DEVELOPMENT GOALS (0-12 months) ................................................................ 8 Marketing ........................................................................................................................................... 8 Clientele ............................................................................................................................................ 11 Infrastructure ................................................................................................................................... 11 SHORT-TERM TOURISM DEVELOPMENT STRATEGIES (1-5 years) ............................................................. 12 Marketing ......................................................................................................................................... 12 Clientele ...........................................................................................................................................
    [Show full text]
  • A Conceptual Study on Homestay Business in Sabah, Malaysia
    Review of Integrative Business and Economics Research, Vol. 8, Supplementary Issue 1 25 The Relationships Between Social Media Marketing and Entrepreneurial Success: A Conceptual Study on Homestay Business in Sabah, Malaysia Kelvin Yong Faculty of Business, Economic and Accountancy, University Malaysia Sabah Ramraini Ali Hassan* Faculty of Business, Economic and Accountancy, University Malaysia Sabah ABSTRACT This conceptual paper is to examine the relationships between social media marketing and entrepreneurial success in homestay business. The study will be conducted in Sabah which is located on the northern portion of Borneo Island, Malaysia. Despite the various incentives offered by the government to the homestay programme, the homestay programme still remains as a slow growth market. The main problems that the homestay entrepreneurs faced are to sustain their homestay business due to lack of visitors. This study applies quantitative approach to collect data by using purposive sampling in selecting the respondents. It examines the influence of social media marketing toward entrepreneurial success in the homestay business. The study uses Partial Least Squares (PLS) method to test the hypothesis. In addition, this study used resources based view (RVB) to magnify the relationship of social media marketing and entrepreneurial success. Entrepreneurial success can be enhanced through the use of social media marketing in homestay business. It also helps them to identify the effective platform of the available social media, to improve the performance of the homestay business to be successful. The findings of the study will be useful in providing the guiding principle and information for the academic, government, tourist association as well as related agencies in order to enhance Malaysian tourism industry.
    [Show full text]
  • Dating, Digital Media, and Diaspora: Contextualising the Cultural Uses of Tinder and Tantan Among Australian Chinese Diasporas
    DATING, DIGITAL MEDIA, AND DIASPORA: CONTEXTUALISING THE CULTURAL USES OF TINDER AND TANTAN AMONG AUSTRALIAN CHINESE DIASPORAS Xu Chen BA, MA Submitted in fulfillment of the requirements for the degree of Doctor of Philosophy School of Communication Creative Industries Faculty Queensland University of Technology 2020 Keywords Chinese diasporas Dating apps Digital cultures Ethnicity Sexual cultures Social media Dating, digital media, and diaspora: Contextualising the cultural uses of Tinder and Tantan among Australian Chinese diasporas i Abstract Bringing together perspectives from digital dating, sexual cultures, and diaspora studies, this project investigates how Australia-based Chinese users engage with Tinder and Tantan, two dating applications (apps) that have emerged from different cultural contexts – one Western, and one non-Western. Tantan is a popular dating app in mainland China. It was designed to mimic Tinder which, like other Western social media platforms, is blocked in mainland China. Although the study of dating apps has become a burgeoning research field over the past decade, little work has been done – and then only recently – on diasporic uses of dating apps. Research focusing on digital diaspora has shown that social media are essential to the maintenance and negotiation of diasporic identity among Australian Chinese diasporas. Within this digital-diasporic research, however, little attention has been paid to the role of dating apps, despite the popularity of both Chinese and Western dating apps among Chinese diasporic communities. To address this lack of attention, this research places a much-needed focus on the role of dating apps within digital diaspora studies. At the same time, it expands the emerging critical focus on diaspora within dating app studies.
    [Show full text]
  • Keewaydin Dunmore 2021: the Reboot
    Established 1910 Spring 2021 Keewaydin Dunmore 2021: The Reboot The groves of birches are beckoning to Keewaydin campers and staff. Nearly two years after we blew out our candles and promised to keep “Keewaydin’s friendships strong and deep,” we will be meeting again on the shores of Lake Dunmore. How will we react? What will it be like to see friends we haven’t seen in such Once again, the Keewaydin waterfront will be alive with canoes, kayaks, sailboats and a long time? What will camp be like swimmers! with Covid still in our midst? Lee Randlett and the York House Keewaydin’s No doubt, there is going to be a lot Crew have built sinks on the outside of unbridled joy! And, no doubt, of all of the forts. With approximately Podcasters there will be changes in place this three times as many sinks, it will summer to make sure we stay healthy. be much easier to wash hands this There will be testing, cohorting, summer—all in the fresh air! By Peter Hare ’59 masking and distancing; but there will still be morning dips, formation, Will campers and staff have to wear Media gets a lot of negative attention activities, general swim, rest hour, masks all summer? We will definitely these days. Many believe it is the hikes on Moosalamoo, and lagoon have to wear masks a lot, but not primary engine of hyper partisanship. investigations; not to mention navy all the time. Each wigwam will be Competition for views and clicks has seals, boats out, campfires, Old Timers divided into “cohorts” of three to meant more emphasis on quick, eye- Day, the Frolics and more! four tents.
    [Show full text]
  • Carlow College
    - . - · 1 ~. .. { ~l natp C u l,•< J 1 Journal of the Old Carlow Society 1992/1993 lrisleabhar Chumann Seanda Chatharlocha £1 ' ! SERVING THE CHURCH FOR 200 YEARS ! £'~,~~~~::~ai:~:,~ ---~~'-~:~~~ic~~~"'- -· =-~ : -_- _ ~--~~~- _-=:-- ·.. ~. SPONSORS ROYAL HOTEL- 9-13 DUBLIN STREET ~ P,•«•11.il H,,rd ,,,- Qua/in- O'NEILL & CO. ACCOUNTANTS _;, R-.. -~ ~ 'I?!~ I.-: _,;,r.',". ~ h,i14 t. t'r" rhr,•c Con(crcncc Roonts. TRAYNOR HOUSE, COLLEGE STREET, CARLOW U • • i.h,r,;:, F:..n~ r;,,n_,. f)lfmt·r DL1nccs. PT'i,·atc Parties. Phone:0503/41260 F."-.l S,:r.cJ .-\II Da,. Phone 0503/31621. t:D. HAUGHNEY & SON, LTD. Jewellers, ·n~I, Fashion Boutique, Fuel Merchant. Authorised Ergas Stockist ·~ff 62-63 DUBLIN ST., CARLOW POLLERTON ROAD, CARLOW. Phone 0503/31367 OF CARLOW Phone:0503/31346 CIGAR DIVAN TULL Y'S TRAVEL AGENCY Newsagent, Confectioner, Tobacconist, etc. TULLOW STREET, CARLOW DUBLIN STREET, CARLOW Phone:0503/31257 Bring your friends to a musical evening in Carlow's unique GACH RATH AR CARLOVIANA Music Lounge each Saturday and Sunday. Phone: 0503/27159. ST. MARY'S ACADEMY, SMYTHS of NEWTOWN CARLOW SINCE 1815 DEERPARK SERVICE STATION MICHAEL DOYLE Builders Providers, General Hardware Tyre Service and Accessories 'THE SHAMROCK", 71 TULLOW STREET, CARLOW DUBLIN ROAD, CARLOW. Phone 0503/31414 Phone:0503/31847 THOMAS F. KEHOE SEVEN OAKS HOTEL Specialist Livestock Auctioneer and Valuer, Far, Sales and Lettings,. Property and Est e Agent. Dinner Dances * Wedding Receptions * Private Parties Agent for the Irish Civil Ser- ce Building Society. Conferences * Luxury Lounge 57 DUBLIN STREET, CARLOW. Telephone 0503/31678, 31963.
    [Show full text]