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Volume 2 1St & 2Nd February 2018

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Volume 2 1St & 2Nd February 2018 INTERNATIONAL JOURNAL OF ARTS, SCIENCE AND HUMANITIES (A Peer-Reviewed-Refereed/Scholarly Quarterly Journal Globally Indexed with Impact Factor) Vol. 5 Special Issue 1 February, 2018 Impact Factor: 2.114 ISSN: 2321-788X UGC Approval No: 43960 6th International Conference on Information and Communication Technology for Business Turnaround: Sustainability, Growth and Innovation Volume 2 1st & 2nd February 2018 Jointly Organized by PG & Research Department of Commerce, Computer Science & Applications VIVEKANANDHA COLLEGE OF ARTS AND SCIENCE FOR WOMEN (AUTONOMOUS) TIRUCHENGODE – 637 205, NAMAKKAL Dt., TAMIL NADU, INDIA DHAKA INTERNATIONAL UNIVERSITY Dhaka, Bangaladesh, MTC Global, Bangalore Department of Commerce AVINASHILINGAM INSTITUTE FOR HOME SCIENCE & HIGHER EDUCATION FOR WOMEN Coimbatore CHIEF PATRONS “Vidhya Rathna” “Padma Shri” Prof. Dr. M. KARUNANITHI, Dr. P.R. KRISHNA KUMAR, B.Pharm., M.S., Ph.D., D.Litt., Chancellor Chairman & Secretary Avinashilingam Institute for Home Science and Vivekanandha Educational Institutions. Higher Education for Women. PATRONS Tmt. KRISHNAVENI KARUNANITHI, M.A., Dr. PREMAVATHI VIJAYAN, Managing Director, M.SC., M.Ed., Dip. Spl. Edn. (UK), M. Phil., Ph.D., Vivekanandha Educational Institutions & Hospitals. Vice-Chancellor Avinashilingam Institute for Home Science and Higher Education for Women. Dr. S.ARTHANAREESWARAN, M.D., Dr. SREERAAGHANIDHI (General Medicine) ARTHANAREESWARAN, M.S., (Ophtal) Joint Managing Director Joint Secretary Vivekanandha Educational Institutions & Hospitals. Vivekanandha Educational Institutions & Hospitals. Dr. K.KIRUPANITHI, M.D., Dr. K.B. NIVETHANA KIRUPANITHI, M.D., (OG) (Emergency Medicine) Executive Director Vice-Chairman Vivekanandha Educational Institutions & Vivekanandha Educational Institutions & Hospitals. Hospitals. Mr. M. CHOKKALINGAM, M.SC., B.Ed., BARRISTER SHAMEEM HAIDER PATWARY Chief Executive ADVOCATE: Vivekanandha Educational Institutions. Supreme Court of Bangladesh Vice Chairman, Board of Trustees & Member, Quality Assurance Committee(QAC), Dhaka International University, Bangladesh. ADVISORY COMMITTEE Dr. B.T. SURESHKUMAR, M.SC., M.Phil., Ph.D., Dr. S. KOWSALYA, M.SC., M.Phil., Ph.D., Principal Avinashilingam Institute for Home Science and VICAS (Autonomous) Higher Education for Women. Dr. S. LEELAVATHI, M.SC., Ph.D., Dr. U. JERINABI, Controller of Examinations M.Com., Dip.Ed., M.Phil., Ph.D., VICAS (Autonomous) Dean & Professor Faculty of Business Administration Avinashilingam Institute for Home Science and Higher Education for Women. CONVENORS Dr. K. PRIYA, Dr. G. SANTHIYAVALLI, M.Com., Dip.Ed., M.Com, MBA., M.Phil., B.Ed., SET., Ph.D., M.Phil., Ph.D., Professor & Head Professor & Head Department of Commerce Department of Commerce VICAS (Autonomous) Avinashilingam Institute for Home Science and Higher Education for Women. Dr. G. KESAVARAJ, M.SC, M.Phil., Ph.D., Mr. V. P. MUTHUKUMAR, M.SC, M.Phil., Professor & Head Professor & Head Department of Computer Science. Department of Computer Science. VICAS (Autonomous) VICAS (Autonomous) Mrs. S. DHANALAKSHMI, MCA., M.Phil., M.Ed., Professor & Head Department of MCA, VICAS(Autonomous) CO-CONVENORS Dr. V. SENTHILKUMAR, M.COM., Dr. D. GEETHA, M.Com, Dip.Ed., M.Phil., Ph.D., MBA.,ICWA(INTER)., M.Phil., Ph.D., Professor, Department of Commerce Associate Professor of Commerce Avinashilingam Institute for Home Science and VICAS (Autonomous) Higher Education for Women. Dr. P. MUNUSAMY, M.COM., M.Phil., Ph.D., Dr. B. JEEVAREKHA, M.COM., M.Phil., e-com., Associate Professor of Commerce NET., Ph.D., VICAS (Autonomous). Associate Professor of Commerce VICAS (Autonomous) ORGANIZING SECRETARY Dr. V. KUMARAVEL, M.COM., MBA., M.SC(Psy)., Dr. D. VENNILA, M.COM., M.Phil., Ph.D., M.Phil., Ph.D., Associate Professor (SS) Academic Dean Department of Commerce VICAS (Autonomous). Avinashilingam Institute for Home Science and Higher Education for Women. Contents S. Page Title & Authors Name No. No. 1 The Role of Ethics in Media and Democracy 01 Dr. A. Uttama Durga Devi 2 Passengers’ Level of Trust on Cyber Bus Ticket Booking Services – A Study in 07 Erode City Dr. S. Vishnuvarthani & Ms. P. Nandhini 3 An Overview -Present and Future Market Scenario of Home-Tech Industry 13 K. Christie Jennifer & Dr. K. Sangeetha 4 Assessing Health Care Professional Capability toward Patient Centered Care in 18 Corporate Hospitals in Chennai R. Jeeva Jothi & Dr. A. Selvarasu 5 Multiple Group Path Analysis Approach: Influence of Training and Development 26 on Organizational Performance in Co-Operative and Private Milk Dairy Sector M. Karthik & Dr. K. Sivakumar 6 Influence of Employees’ Job Enrichment on Productivity of 34 Food Processing Units in Dharmapuri District G. Krishnamoorthy & Dr. R. Arunmozhi 7 Influence of SHG on Rural Women Social Recognition in Dharmapuri District, 40 Tamil Nadu: Path Analysis Approach Dr. C. Muralikumaran 8 Path Analysis Approach: Socio-Economic Development of Women 46 Entrepreneurs through Microfinance in Cuddalore District K. Prathiba & Dr. S. Shanmugasundaram 9 Operational Efficiency and Profitability Analysis of Corporate Hospitals in India 53 Dr. P. Savitha 10 Electronic Banking in India: Innovations, Challenges and Opportunities 61 S. Sugacini & S. Sarmatha 11 Prognoses of Bottom of the Pyramid Marketing in Developing Markets 65 G.Jayanthi & TS.Ragesh 12 Future and Market Growth Analysis of Virtual Currency-Bitcoin 70 S. Kavitha 13 Finite-Time Boundedness of Time-Delayed Neural Network with Markovian 75 Jumping Parameter D. Deepika, S. Ramadevi & S. Mehar Banu 14 Mean Square Stability Analysis in Neural Networks 79 R. Kalpana, S. Ramadevi & S. Meharbanu 15 Stochastic Mean-Square Stability in Neural Network 83 G. Pramila, S. Ramadevi & S. Mehar Banu 16 Stability Analysis in Neural Networks 87 R. Priyanka, S. Ramadevi & S. Meharbanu 17 Models in Neural Networks 92 S. Sree Ragavi, S. Ramadevi & S. Mehar Banu 18 A Study on Consumer Preference towards Online Shopping at Erode Town 96 Dr. N. Senthilkumar & KL. Chandramohan 19 Energy Efficient Multipath Routing Cross Layer Techniques for Node 100 Management Techniques and Manet S. S. Kokila & Dr. C. L. Brindha Devi 20 A Competitive Study on Customer Satisfaction towards Normal Sugar and 108 Brown Sugar with Special Reference to Karur District Dr. N. Senthilkumar & L. Balasubramanian 21 Tax Planning by Individuals 112 Dr. Mrs. G. Santhiyavalli, Ms. S. Sangamithra & Ms. B. Mirttika 22 Growth of Electronic Retailing In India 117 Ms. R. Sangeetha 23 E-Banking 121 Dr. S. Arulraj 24 A Study on Citizens Perception towards E- Governance in Coimbatore District 125 Dr. T. Snekalatha & Dr. A. Lakshmi Priya 25 Big Data in Health Care Analysis: A Survey 130 Dr. P. Sharmila & Ms. Aruna Devi 26 A Study on Employees Job Satisfaction towards Jio with Reference to 135 Namakkal Town Dr. B. Vidya 27 Comparison of Internet Infrastructure among Brics Countries 139 J. Alagiriswamy, Dr. T. K. S. Villalan & S. Aswini Priya 28 A Study on Working Capital Management of Tamilnadu Newsprint and Papers 142 Limited, Karur Dr. N. Senthilkumar & G. Umavathy 29 A Study on Factors Influencing the Passengers to Select Train Travel at Erode, 147 Salem Division - Southern Railway Dr. B. Sudha & R. Ramprabu 30 A Study on Customer Perception towards Value-Added Services of 153 Commercial Banks in Salem City Dr. S. Mani 31 A Study on Women Customer’s Perception towards 158 Online Shopping in Salem District Dr. B. Subatra 32 Issues and Challenges of E-Filing in India 162 Dr. A. Jayakumar & K. Beemabai 33 E-Marketing 167 S.M. Sanjana & S. Saveetha 34 A Study on Customer Relationship Management Prctices Orgnised Retail Stores 172 Dr. S. S. Theerkhapathi 35 E-Marketing 176 Dr. R. S.Mohan Prakash 36 E-Marketing -Pricing Staratagies, Quality and Customer Satisfaction 179 Dr. S. Palaniammal & Mrs. V. Kalaivani 37 Customer Perception towards Bank System (BS) in Coimbatore District 186 Dr. A. Lakshmi Priya 38 Market Research on Factors Affecting Customer Satisfaction in Retail Banking 189 Ms. S. Latha & R. Ramprabu 39 Multi-Cloud using Enhanced ACO Algorithm 192 K. Ramya & M. AnuPriya 40 E- Banking Channels in India 194 Dr. K.K.Thavamani & Dr. P.Komaladevi 41 A Study on Factors Influencing the Passengers to Select Train Travel at Erode, 197 Salem Division - Southern Railway K. Myilswamy 42 Vehicular Ad Hoc and Sensor Networks: Principles and Challenges 201 Mrs. R. Kavitha 43 Information Technology in E-Insurance 207 Dr. B. Gayathri & Ms. A. Saranya 44 E-Governance Model and Its Other Initiatives 212 Dr. S. Kalaiselvi & G. Vaishnavee 45 The Awareness Level of Rural Internet Banking and Its Impact on 217 Socio Economic Development (A Study Carried Away among the Rural Masses Residing in Katpadi Taluk of Vellore District, Tamil Nadu, India) Dr. Pulidindi Venugopal & Dr. M. Varun Kumar 46 Impact of Business Intelligence on Organizational Effectiveness 226 Dr. S. Prakash, M. Miniyammal & C. Suganya 47 The Study on Digital India 231 Dr. G. Azad Basha & Dr. V. Senthil Kumar 48 A Study on User Behaviours of Online Banking 235 S. Anantha Kumar 49 E-Banking in India: Issues and Challenges 239 Dr. K. Gnanaguru & Dr. S. Lakshmanamoorthy 50 The Part of Consumer Dispute Redressal Agencies with the Belief of 244 Effective Objection Handling M. Pushpalatha, R. Aishvarya & J. Priyanga 51 E-HRM-Challenges in the Digital Era 252 P. Ramya Sri 52 E-Filing And E-Payment Of Tax: Benefits And Challenges 258 Dr. A. Sivakumar 53 A Study on Consumer Behavior towards Eco Friendly Jute Products 261 Mrs. R. Kavitha 54 E – Marketing
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