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THE , commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California • Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers History Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. THE MEDIA EMPIRE ANY MOATS: YES, WIDE MOAT RIGHT BUSINESS?

The magical and unique “ECONOMIC MOAT” Revenue segment on 28 March 2020 result VS 30 March 2019 (1yr)

Revenue segment dated on 28 Revenue Segment dated on 30 March 2020 March 2019

Direct Studio Consumer Entertaiment 8% Direct 14% consumer 21% MEDIA Media NETWORK Network 38% 37%

Park studio Experience enterttainme Park and products nt Experience 41% 13% and products 28%

Media Network: +1%, Park Experience& Products -13%, Studio entertainment -1%, Direct consumer +13% Revenue segment on 28 March 2020 result VS 28 Dec 2019 (Quaterly)

Revenue segment ended on 28 Dec 2019

Direct consumer product 18% Media Network Studio 32% Entertaiment 17%

Park Experience & Products 33%

Media Network Park Experience & Products Studio Entertaiment Direct consumer product

Media Network: +6%, Park Experience& Products -5%, Studio entertainment -5%, Direct consumer +3% DISNEY BIGGEST COMPETITORS BASED ON SEGMENTS:

DISNEY MEDIA NETWORK VS Comcast, Sony & Viacom.CBS

PARK EXPERIENCE AND PRODUCT VS Six Flags Entertainment (SIX), Cedar Fair (FUN), Universal Studios and Comcast.

Disney Studio entertainment: , Paramount Pictures, Blue Sky, , Universal Studios, Warner Bros., , Viacom.CBS and Cartoon Network

Disney Direct consumer vs Netflix Disney market share: Cable network and media network

Market share: Consumer Products Market share: Studio Entertainment

2020 movies Direct consumer market share Plenty of show and movies in Disney + Right Number: Yes Share repuchase Covid 19 impact on the earning sectors 20-23 26 March :Dip June: to $85.76- $109 $85.98

Revenue Segment Parks, Experiences and

ProductsTheme parks and resorts, which include: Resort in Florida; Resort in California; ; Hong Kong (47% ownership interest); and (43% ownership interest), all of which are consolidated in our results. Additionally, the Company licenses our intellectual property to a third party to operate Disney Resort. , , National Geographic Expeditions (73% ownership interest), and , a Disney Resort & Spa in Hawaii, Licensing of our trade names, characters, visual, literary and other intellectual properties to various manufacturers, game developers, publishers and retailers throughout the world Sale of branded merchandise through retail, online and wholesale businesses, and development and publishing of books, comic books and magazines (except National Geographic, which is reported in Media

Strong impact on its revenue as covid 19 constraint the amount of crowd visiting the Park and hotels. Lock down for almost 4 months so revenue will be strongly affected for next earning REVENUE SEGMENT

• Media segment: Cable network & Broadcasting (Disney, ESPN, Freeform, FX and National Geographic branded domestic cable networks • ABC branded broadcast television network and eight owned domestic television stations • Television production and distribution • National Geographic magazines • A 50% equity investment in A+E Television Networks (A+E) Networks).

Not much impact as I get to see increase of revenue on this sector. Revenue Segment

• Studio Entertainment: Motion picture production and distribution under the , Twentieth Century Fox, Marvel, Lucasfilm, , Fox and banners • Development, production and licensing of live entertainment events on Broadway and around the world (stage plays) • Music production and distribution • Post- production services, which include visual and audio effects through Industrial Light & Magic and Skywalker Sound

Revenue might be impacted by covid 19 for next earning. Will be affected as I see a strong Revenue Segment increase of revenue in this segment

• Direct-to-Consumer & InternationalBranded international television networks and channels, which include Disney, ESPN, Fox, National Geographic and (International Channels) • Direct-to-consumer (DTC) streaming services, which include Disney +, ESPN+, and • Other digital content distribution platforms and services • Equity investments: A 50% ownership interest in A 20% ownership interest (49% economic interest) in Seven TV A 30% effective ownership interest in A 21% effective ownership interest in Vice Group Holdings, Inc. (Vice). Vice operates Viceland, which is owned 50% by Vice and 50% by A+E. Significant revenues: • Advertising - Sales of advertising time/space Disney+ & ESPN+

• DIRECT-TO-CONSUMER & INTERNATIONAL • Significant revenues: Yes • • Advertising - Sales of advertising time/space on our International Channels and sales of non-ratings based advertising time/space on digital media platforms (“addressable ad sales”) across the Company. In general, addressable ad sales are delivered using technology that allows for dynamic insertion of advertisements into video content, which can be targeted to specific viewer groups • • Affiliate fees - Fees charged to MVPDs for the right to deliver our International Channels to their customers • • Subscription fees - Fees charged to customers/subscribers for our streaming and technology services (D+ $6.99 or 69.99 in USA.) (E+$4.99 OR 49.99) • Significant expenses: • • Operating expenses consisting primarily of programming and production costs (including amortization of digital content obtained from other Company segments), technical support costs, operating labor and distribution costs • • Selling, general and administrative costs • • Depreciation and amortization My personal opinion (In million) in the next earning of Disney which is on 04 August 2020 Revenue 28 March 2020 04 August 2020 Media Network $7257 Possible increase Park Experience & $5543 Possible decrease Product Studio entertainment $2539 Possible decrease Direct consumer $4123 Possible increase DISNEY KEY PERSON 5D FRAMEWORK FOR A LEADER IN AN ORGANIZATION TO PROVE IF THE COY HAS A RIGHT MANAGMENT Right management? Proven Right Management? Yes

I am still very confident that as chairman & Mr as CEO can lead Disney to a greater height based on his familiarity in Walt Disney Coy.

26 year career with the Walt Disney Company, beginning in the Home Entertainment division, and rising to become the Chairman of Disney Parks, Experiences and Products. Robert Chapek

• Chapek worked for H. J. Heinz Company in brand management[1] and in advertising for J. Thompson before joining The Walt Disney Company in 1993. Early on he worked at Home Entertainment becoming the unit's president. In July 2006, he was promoted to president of worldwide for the home video arm until November 2009.[3] Then he was for two years president of distribution for Walt Disney Studios.[4] • Chapek was appointed president of in September 2011.[5] On February 23, 2015, Chapek was named chairman of Walt Disney Parks and Resorts effective that day to replace Thomas O. Staggs, who was promoted to Disney Company Chief operating officer earlier in the month.[6][7] As part of The Walt Disney Company's March 2018 strategic reorganization, Disney Consumer Products and Interactive Media was merged into the Walt Disney Parks and Resorts segment and renamed Walt Disney Parks, Experiences and Products. Parks and Resorts chairman Chapek was named chairman of this segment.[8] In February 2020, Chapek was named of The Walt Disney Company replacing Bob Iger, who will remain as an executive chairman until 2021.[9] In April 2020, Chapek was elected to Walt Disney Co.'s board of directors.[10] The same month, however, it was revealed that despite the fact that Chapek remained CEO of the Walt Disney Co., Iger had taken advantage of the 2019-20 coronavirus pandemic and used his position as executive chairman to reassert control of the company's operational duties for an undisclosed period.[11] • Chapek has been married to his wife Cynthia for 40 years and together they have three children and three grandchildren Can Disney sustain for the next 10 years? Yes

Intangible asset that you and I will remember forever. Risk Factor • Changes in U.S., global, or regional economic conditions could have an adverse effect on the profitability of some or all of our businesses • Misalignment with public and consumer tastes and preferences for entertainment and consumer products could negatively impact demand for our entertainment offerings and products and adversely affect the profitability of any of our businesses. • Changes in technology and in consumer consumption patterns may affect demand for our entertainment products, the revenue we can generate from these products or the cost of producing or distributing products. • The success of our businesses is highly dependent on the existence and maintenance of intellectual property rights in the entertainment products and services we create. • Protection of electronically stored data is costly and if our data is compromised in spite of this protection, we may incur additional costs, lost opportunities and damage to our reputation. • A variety of uncontrollable events may reduce demand for our products and services, impair our ability to provide our products and services or increase the cost of providing our products and services. • Changes in our business strategy or restructuring of our businesses may increase our costs or otherwise affect the profitability of our businesses. • Increased competitive pressures may reduce our revenues or increase our costs. • Our results may be adversely affected if long-term programming or carriage contracts are not renewed on sufficiently favorable terms • Changes in regulations applicable to our businesses may impair the profitability of our businesses. • Our operations outside the United States may be adversely affected by the operation of laws in those jurisdictions. • Damage to our reputation or brands may negatively impact our business across segments and regions. • Risks that impact our business as a whole may also impact the success of our direct-to-consumer (DTC) business. • Turmoil in the financial markets could increase our cost of borrowing and impede access to or increase the cost of financing our operations and investments • Labor disputes may disrupt our operations and adversely affect the profitability of any of our businesses • Sustained increases in costs of pension and postretirement medical and other employee health and welfare benefits may reduce our profitability. • The seasonality of certain of our businesses and timing of certain of our product offerings could exacerbate negative impacts on our operations. Will that be another closure if the covid 19 cases spike? Technical chart

RSI shown an index 50 which tell me no trend

Bollinger bands shown me it might be a reversal as it touches the lower band and candlestick show a hangingman follow by a greencandle(but not strong)

It shows a sign of crossover. It could be a bearish signal Fundamental and Valuation

I decided to use 5 years avg P/S to calculate the estimated Share price. $131.76/- (Sales per share: (Total rev/O- Shares) $43.06x 3.06 PE Ratio: 51% (Abv 15%, overvalue) Book Value: Increased by 49% (More asset has added into the book of the company which is good). Goodwill to asset ratio: Goodwill to asset ratio: you can find in balance sheet

Goodwill/total asset: 80320/206294=38.9% (if the number keep increasing might not be a good sign as Disney only increase the asset value via from intangible asset…even the book value increase) An intangible asset is an asset that lacks physical Goodwill in accounting is an intangible substance; in contrast to physical assets, such as asset that arises when a buyer acquires machinery and buildings, and financial assets such as an existing business. Goodwill represents government securities. An intangible asset is usually very assets that are not separately identifiable hard to evaluate. Examples are patents, copyright, franchises, goodwill, trademarks, and trade names. My current Strategy: Bought a long call in march, I currently still own the shares and bought a put recently.

Disney vs Coronavirus: Short term disruption, long term gain if everything back to normal.

Concern about the Disney growth : Can Disney continue grow its revenue after Disney +? Any more revenue segment to grow in the next 5-10 years