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Prepared by: The Yadkin River Heritage Corridor Partnership In Association with: YadkinThe Riv erBlue Heritage Ridge Corridor National Heritage Area Page 1 The National Park Service
Yadkin River Heritage Corridor Master Plan
Caldwell, Wilkes, Surry, and Yadkin Counties
2009
Produced by: The Yadkin River Heritage Corridor Partnership
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Table of Contents
Acknowledgements
Executive Summary
Chapter 1: Introduction 1.1 Project Background 7 1.2 Economic Impact Study 8 1.3 Mission 9 1.4 Methodology and Process 10 1.5 Organization of Master Plan 10
Chapter 2: Yadkin River Heritage Corridor Profile 2.1 Happy Valley: Patterson School and Fort Defiance Planning Sector 11 2.2 Happy Valley: Laura Foster and Whippoorwill Academy Planning Sector 14 2.3 Kerr Scott Planning Sector 16 2.4 The Wilkesboros Planning Sector 19 2.5 Roaring River and Ronda Planning Sector 22 2.6 Elkin and Jonesville Planning Sector 22 2.7 Rockford, Richmond Hill, and Barney Hill Planning Sector 26 2.8 East Bend and Shallow Ford Planning Sector 29
Chapter 3: Regional Partnerships & Collaborations 3.1 Organizational Connections 33 3.2 Project Connections 37
Chapter 4: Implementation Plan 4.1 Implementation Plan 39
Appendices Yadkin River Heritage Corridor Partnership Members Appendix A Economic Impact Study Appendix B Maps of Study Area and Planning Sectors Appendix C Summary of Organizational Connections Appendix D Summary of Project Connections by Planning Sector Appendix E
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Acknowledgements
The Yadkin River Heritage Corridor Master Plan was prepared by a diverse team of community and governmental leaders in Caldwell, Wilkes, Surry, and Yadkin counties. This effort began in 2007 after receipt of a technical assistance award from the National Park Service (NPS) Rivers, Trails and Conservation Assistance Program (RTCA). In 2008, and as part of the Master Plan, the Yadkin River Heritage Corridor Partnership (Partnership) received a matching grant from the Blue Ridge National Heritage Area (BRNHA) for the development of an Economic Impact Study (EIS). A special thanks and recognition to the financial contributors of the EIS is also included below. With NPS staff and facilitation assistance, members of the Partnership have worked diligently, and collaboratively, to complete this Master Plan for our region.
Yadkin River Heritage Corridor Master Plan Task Force Eddie Barnes, Wilkes County Planning and Chairman of Corridor Partnership R.G. Absher, W. Kerr Scott Dam & Reservoir Helen Ruth Almond, formerly representing NC Division of Tourism, Film & Sports Development Edith Marie Carter, Whippoorwill Academy & Village Linda Cheek, Wilkes County Chamber of Commerce Kelly Coffey, High Country Council of Governments Jodi Frichner, Wilkesboro Tourism Development Authority Charlotte Gillis, NPS Rivers, Trails, and Conservation Assistance Program Montie Hamby, Yadkin River Paddle Trail and Yadkin River Keepers Tom Holder, formerly with the NC Division of Tourism, Film & Sports Development Teresa Howell, Elkin Main Street Program Brandon McCann, formerly representing Caldwell County Chamber of Commerce Andrew Mackie, Yadkin County Historical Society Wade Nichols, formerly with the NC Division of Tourism, Film & Sports Development Terry Ramsey, W. Kerr Scott Dam & Reservoir William Reyerson, formerly representing NCSU Department of Tourism Eric Woolridge, formerly representing Caldwell County Planning
Financial contributors to the Yadkin River Heritage Corridor Economic Impact Study Blue Ridge National Heritage Area Caldwell County Chamber of Commerce Caldwell County Pathways, Inc. Yadkin County Wilkes County
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Executive Summary
The vision of the Yadkin River Heritage Corridor is a regional eco- and heritage tourism destination centered by a system of multi-use greenways and trails linking major historic and cultural heritage sites and communities along the Yadkin River, and connected via passenger rail service provided through partnership with the Yadkin Valley Railroad.
Introduction In 2006, the counties of Caldwell, Wilkes, Surry, and Yadkin began meeting to discuss a collaborative effort to promote, preserve, and link the natural, cultural, and historic assets along the Yadkin River for sustainable tourism development in the region. This collaboration began with an initiative developed by the Wilkes Heritage Council as part of the Blue Ridge National Heritage Area (BRNHA) planning process in 2005. Using a ―place-based‖ economic development strategy to identify and prioritize community assets in this four-county region, eight planning sectors were identified to focus on opportunities for connectivity and collaboration along the Yadkin River and throughout the Yadkin River Valley region. The Yadkin River Heritage Corridor Partnership (Partnership) was the result of this initial collaboration.
Economic Impact Study In December of 2007, an economic impact study (EIS) of the Yadkin River Heritage Corridor, funded through a grant from the BRNHA, was completed. The study estimated that approximately 75 new jobs could be created in the region as a result of a mature recreation and cultural heritage tourism-based Corridor. This translates into a projected annual economic impact of between $4.17M and $6.5M and based on projected annual tourism visits ranging from 58,000 to 108,280. A copy of the EIS is included in Appendix B.
Mission The mission of the Partnership is to provide regional leadership for collaboration among local governments, public/private partnerships and organizations seeking to preserve, protect, enhance and sustain the cultural, natural, historic, and recreational assets of the Yadkin Valley region. The Partnership will promote and facilitate a coordinated approach to regional planning and resource enhancement of the Corridor to foster sustainable economic development through tourism. In addition, it will promote air and water quality and view shed protection.
Regional Partnerships & Collaboration The Partnership is a consortium of 31 organizations (including county/town representatives), represented by 24 board members from the four counties of Caldwell, Wilkes, Surry, and Yadkin that constitute the Corridor. Acting as an umbrella organization, the Partnership is providing regional leadership for collaboration among local governments, public/private partnerships, and organizations seeking to preserve, protect, enhance and sustain the cultural, natural, historic, and recreational assets of the Yadkin Valley region. A list of Partnership members and member organizations is included in Appendix A.
The Regional Partnerships chapter identifies these regional organizations, agencies, and activities, as well as opportunities for collaboration. The Partnership does not intend to duplicate work already being done in the watershed by other organizations, but strives to coordinate and partner with existing initiatives and fill in gaps not covered by the missions of its constituent partners.
While working together to develop a unified vision for the Corridor, the Partnership recognized that this four- county region of Caldwell, Wilkes, Surry, and Yadkin counties is in a position to capitalize and leverage other state and federal initiatives already in existence. Therefore, in addition to the strong locally-based natural, Yadkin River Heritage Corridor Page 5
recreation and cultural heritage assets, the Corridor includes regional connections to sections of the National Park Service Overmountain Victory National Historic Trail (OVT), the NC Mountains to Sea Trail (MST), the NC Civil War Trail, the Yadkin Valley wine region and the NC Birding Trail. Yadkin River Heritage Corridor Profile The Yadkin River is the ―spine‖ of the Corridor running through this four-county region. In addition, the Yadkin Valley Railroad, beginning in North Wilkesboro and continuing on to Rural Hall, offers tremendous potential for ―rails with trails‖, as well as a passenger line service for visitors to the Yadkin Valley region.
For master planning and implementation purposes, the Corridor is divided into eight planning sectors. They include: (1) Happy Valley: Patterson School & Fort Defiance; (2) Happy Valley: Laura Foster & Whippoorwill Academy & Village; (3) Kerr Scott Reservoir; (4) The Wilkesboros; (5) Roaring River/Ronda; (6) Elkin/Jonesville; (7) Rockford/Richmond Hill/Barney Hill; and (8) East Bend/Shallow Ford. Each sector includes a description of the unique characteristics, assets, active community organizations, and priorities that contribute to the goals of the Partnership.
Implementation Plan The Yadkin River Heritage Corridor and Yadkin Valley region have all of the necessary assets to make the vision a reality. However, the Partnership recognizes that full implementation of the Corridor is a long-term project that will require continuing support throughout the region to realize its success. Place-based economic and community development do not typically yield immediate results; however, the Partnership will work to identify and celebrate short term successes in each planning sector. The implementation plan will focus on:
Developing a sustainable Partnership organization and securing ongoing and project funding Branding and marketing the Yadkin Valley region as an eco- and heritage tourism destination Making trail connections happen Encouraging preservation and conservation of natural, cultural, and agricultural assets Stimulating local economies through tourism-related job creation, retention and expansion Encouraging healthy lifestyles by providing more recreational opportunities Providing educational opportunities to K-12 on the benefits of environmental stewardship and outdoor recreation
The partner counties, individually, have limited sources of competitive advantage. As a collaborative region, their natural, cultural, historic and built assets pooled together can become a sustainable eco-tourism and cultural heritage destination in North Carolina and throughout the southeastern U.S.
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Chapter 1: Introduction
1.1 Project Background In rural North Carolina, declines in traditional manufacturing jobs, farming and other skill-based industries have caused communities to begin to look at tourism and ―place-based‖ economic development (PBED), as alternative economic development strategies. With the Congressional designation of the Blue Ridge National Heritage Area in 2003, communities in the Upper Yadkin Valley, an area known for its cultural and historic heritage of music, craft, agriculture, viticulture and natural beauty, began to have a concerted dialogue about a new regional tourism-based economic development initiative.
Blue Ridge National Heritage Area Congress designated the 25 counties of Western North Carolina (WNC) as the Blue Ridge National Heritage Area (BRNHA) to preserve, interpret and celebrate the cultural, historical and natural resources of the region, while also encouraging economic revitalization of the communities. To fully realize the potential of this designation and the important role of heritage and eco-tourism development in WNC, regional tourism development officers worked closely with the BRNHA to facilitate the preparation of heritage tourism plans for each of the 25 WNC counties.
Yadkin River Heritage Corridor Partnership As part of the BRNHA process, the Wilkes County Heritage Council identified an initiative to establish a regional, multi-county recreational and cultural heritage corridor along the Yadkin River. In the fall of 2005, a task force representing over 40 local and state government representatives, local chambers of commerce, tourism officials, county greenway associations, and organizations representing cultural and historic sites along the Yadkin River, gathered to discuss the concept. Recognizing that regional collaborations leverage greater funding opportunities and that regional tourism initiatives are far more effective in rural areas, the Yadkin River Heritage Corridor Partnership was formed.
Linking existing and planned assets through the creation of a multi-purpose greenway trail, encouraging development of sustainable heritage and eco-tourism projects, and realizing ―place-based‖ economic development strategies, the Corridor has the potential of becoming a unique and significant regional tourism destination in Northwest North Carolina (NWNC).
Place-Based Economic Development Recent studies on rural economic development have increasingly identified ―place-based‖ economic development strategies as necessary and important components of a rural community’s economic development strategy. In 2008, the N.C. Rural Economic Development Center in partnership with the UNC School of Government published Small Towns, Big Ideas – Case Studies in Small Town Community Economic Development to identify and document innovative strategies for economically distressed small towns. These case studies identified the growing importance of sustainable strategies that build on the natural, historic, cultural and built assets of a community or region, and capitalize on these assets to create jobs, stimulate private investment, and support entrepreneurial opportunities. The NC Department of Commerce has also been looking at its potential role in furthering place-based economic development throughout the state, and formed a task force to develop recommendations for statewide policy and assistance.
Place-based economic development promotes ―triple bottom line‖ returns on investment. It creates jobs and business development, protects and restores natural resources, and strengthens communities in economically-
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and socially-distressed rural areas. The Corridor offers the opportunity for a coordinated and regional approach to place-based economic development in Caldwell, Wilkes, Surry, and Yadkin counties.
Many place-based efforts are currently underway in this 4-county region and along the Corridor. For example, Historic Happy Valley along Highway 268 in Caldwell has been working with the NC Department of Cultural Resources over the past several years to identify and document the historic and cultural assets and living traditions in the valley. The emergence of the Yadkin Valley and Swan Creek wine industries and the associated promotion by the NC Wine & Grape Council and the NC Division of Tourism, Film and Sports Development have resulted in increased visitation to the region. The Yadkin River Trail is recognized as a NC Paddle Trail and new trails and greenways, including portions of the Overmountain Victory National Historic Trail in Caldwell, Wilkes, and Surry counties have been completed. To date, there are 25 miles of OVT completed between Happy Valley/Hwy 268 and Elkin, representing nearly 20% of the Corridor.
The Corridor also runs contiguous with the NC Civil War Trail, following Stoneman’s Raid through parts of NWNC. These sites include Jonesville, Richmond Hill, Battle Branch Café in Huntsville, Fort Hamby, Wilkes Heritage Museum, Patterson Mill, and Lenoir. The North Wilkesboro Speedway, recognized throughout the country as the birthplace of NASCAR, is being reopened in 2010 as a multi-use short track racing and event destination that will draw thousands once again to this area. Finally, the Corridor is strategically positioned to become part of North Carolina’s Mountains to Sea Trail, and has been proposed as an alternative MST route in NWNC. The opportunities in this region are limited only by the region’s creativity.
Even with the successes to date, collaborative leadership and branding of the Corridor is imperative to strengthen the “individual” community efforts and form a new creative synergy that will promote a greater vision and create a regional tourism destination.
Study Area The Yadkin River Heritage Corridor study area, for purposes of the economic impact study, includes 129 miles of the Yadkin River, and a half-mile on either side, that traverses Caldwell, Wilkes, Surry and Yadkin counties. However, the assets of the entire Yadkin Valley region will be the focus of branding and marketing efforts. To better manage the planning of the 129-mile Corridor, eight planning sectors were created based on natural geographic breaks. A map of the Study Area is included in Appendix C, Study Area: Yadkin River Heritage Corridor.
Partners In the fall of 2006, the National Park Service Rivers, Trails and Conservation Assistance Program (NPS RTCA) awarded the Partnership a ―technical assistance‖ grant to assist with the development of this master plan. In addition, the Partnership applied for and was awarded a $20,000 grant from the BRNHA to conduct a feasibility and economic impact study for the purpose of creating 129 miles of continuous and multi-use greenway and hiking trails along the Corridor study area. The result of this study, which was completed in December of 2007 by Drs. Mike Evans, Carol Pollard, and James Stoddard of DESS Business Research, LLC., confirms the potential of this initiative.
1.2 Economic Impact Study The purpose of the economic impact study (EIS) entitled The Proposed Yadkin River Heritage Corridor Project: Comparable Case Analyses, Developing Visitation Estimates, Sales Forecasts, Marketing Strategy, Management strategy and Branding, was to determine the incremental increased tourism generated by a mature heritage Corridor destination, as well as to determine the type of new hospitality and tourism businesses that
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might be expected to develop. In addition, the EIS sought to assess other community impacts and/or benefits that might be expected from the completed project such as new jobs and increase in tax revenues. To complete the study, the research team reviewed literature and research from other trail projects, and performed a case study of five comparable trail areas and/or destinations in Tennessee, West Virginia, Virginia and Minnesota. The tourism impact was based on trading areas of 30 and 260 miles, and ranged from 58,000 to 108,280 visits respectively. This translated into an annual economic impact of between $4.165M and $6.480M. At $6.480M, this could mean contributions of $2.14M to food services, $1.81M to transportation, $1.16M to lodging, $712,700 to retail sales, and $648,000 to recreation in the local area. In addition, the EIS estimated that the development of the Corridor could positively generate $324,000 in state tax receipts and $259,000 in local tax receipts. The study estimated that approximately 75 new jobs would be created in the area. In summary, the overall results of this study suggest that development of the Corridor should have a positive effect on the quality of life for local residents, and have a positive economic impact on the region as a result of increasing tax revenues and employment. A copy of The Proposed Yadkin River Heritage Corridor Project: Comparable Case Analyses, Developing Visitation Estimates, Sales Forecasts, Marketing Strategy, Management Strategy and Branding is included in Appendix A.
1.3 Mission The mission of the Yadkin River Heritage Corridor Partnership is to provide leadership for collaboration among local governments, public/private partnerships and organizations seeking to preserve, protect, enhance and sustain the cultural, natural, historic and recreational assets of the Yadkin River Heritage Corridor. Through collaborative leadership, the Partnership will promote and facilitate a coordinated approach to regional planning and resource enhancement of the Corridor. In addition, it will foster sustainable economic development, while promoting water and air quality and view shed protection.
The Partnership envisions a regional eco- and heritage tourism destination centered by a system of multi-use greenways and trails linking major historic and cultural heritage sites and communities along the Yadkin River and within the Yadkin Valley region. An integral part of the vision includes partnering with the Yadkin Valley Railroad to establish a ―rails with trails‖ program and seasonal passenger service from N. Wilkesboro to Rural Hall. Specific goals include:
Organization & Funding: Develop a sustainable Partnership organization to coordinate regional collaborations, leverage limited resources, and seek funding for plan implementation.
Trail Connections: Provide regional leadership and coordination to encourage connectivity and development of local greenway and paddle trail efforts, support alternative modes of transportation, and provide development assistance for state, and federal trail initiatives such as the NPS Overmountain Victory Trail (OVT) and the Mountains-to-Sea Trail (MST).
Marketing: Develop and implement a strategic marketing plan to brand and market the Corridor as a regional destination for eco- and cultural heritage tourism
Preservation & Conservation: Encourage and promote environmental and cultural heritage preservation, as well as conservation and protection of scenic landscapes, natural resources, and open spaces.
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Job Creation, Retention & Community Revitalization: Stimulate local economies through promotion of small- and medium-size business development opportunities in agri-tourism, recreation, and service businesses such as outfitter shops, canoe rentals, sporting goods retailers, wineries, and restaurants.
Health & Wellness: Encourage healthy lifestyles for residents of Caldwell, Wilkes, Surry and Yadkin counties by increasing recreational opportunities through multi-use trail development and connectivity between communities along the Yadkin River.
Environmental Education: Provide educational opportunities for K-12, as well as the communities along the Corridor, on the benefits of environmental stewardship, outdoor recreation and sustainable tourism development efforts.
1.4 Process and Methodology The Yadkin River Heritage Corridor Master Plan was crafted and written ―in-house‖ by members of the Partnership. After establishing the eight planning sectors, Partnership members inventoried their respective community assets and identified opportunities to foster greater access and connectivity to these resources. Together, the Partnership identified opportunities to connect the entire Yadkin Valley region with other regional and state initiatives currently underway. Finally, the Partnership agreed on an implementation strategy to effectively realize the vision of the Yadkin River Heritage Corridor Partnership.
1.5 Master Plan Organization The plan includes the following major components:
The Executive Summary serves as a concise overview of the plan The Introduction provides the background for establishing the Yadkin River Heritage Corridor and describes the mission, vision and overall goals of the Partnership The Corridor Profile that includes a community asset inventory of the eight Planning Sectors A description of Regional Partnership and Collaboration opportunities An Implementation strategy that outlines opportunities for realizing the vision of the Partnership
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Chapter 2: Yadkin River Heritage Corridor Profile
Introduction The purpose of this chapter is to provide a comprehensive inventory of the many community assets found in the Yadkin River Heritage Corridor (the Corridor) region. The study area is organized into eight planning sectors which include:
2.1 Happy Valley: Patterson School & Fort Defiance 2.2 Happy Valley: Laura Foster & Whippoorwill Academy & Village 2.3 Kerr Scott 2.4 The Wilkesboros 2.5 Roaring River/ Ronda 2.6 Elkin/ Jonesville 2.7 Rockford/Richmond Hill/ Barney Hill 2.8 East Bend/ Shallow Ford
Each planning sector begins with a brief geographic overview followed by an asset description based on categories of recreation assets and cultural and historical assets. Also, a detailed description of significant resources from each sector is highlighted along with an overview of organizations currently working to promote the vision of the Partnership. Sector Priorities are identified for each sector that relate to the greater vision of the Yadkin River Heritage Corridor. Maps detailing each of the Planning Sectors are included in Appendix C.
2.1 Happy Valley: Patterson School and Fort Defiance Planning Sector Of the eight Planning Sectors within the Corridor study area, the Upper Happy Valley is the only one that falls fully within Caldwell County. This sector extends from the Happy Valley Ruritan Park to Fort Defiance, the historic home of William Lenoir. Along with the Yadkin River, NC Scenic Byway 268 traverses along this valley that boasts of natural beauty and cultural charm. Blended with the natural environment are both modest and elegant homes, old churches, schools, barns and a feeling of heritage and character. The community and county are working proactively to preserve this unique area.
Growth pressure is expected to increase steadily within this scenic area in coming years. In an effort to guide future growth, the county and numerous community leaders have recently completed a community plan (A Vision for the Valley, 2006) that establishes a vision for land development practices, economic development, and recreation with this area. This plan identifies broad goals and specific actions that are necessary to protect the natural environment and preserve the Happy Valley’s unique character. NC Scenic Byway 268 Although this area has a strong history in a variety of agricultural practices, today it is primarily the nursery industry that is taking advantage of the rich soils and fertile valleys of this community. However, some new agricultural practices have also emerged including a sturgeon farm for caviar production and a goat cheese-making farm.
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2.1.1 Recreational Assets There are numerous community parks and ball fields within the Upper Yadkin. The Ruritan Club, Optimist Club, and Yadkin Valley Community, Inc. each maintain a park in this community. Establishing connectivity among these resources via a multi-use greenway trail is a community priority. With the commitment of several landowners, a linear park and greenway trail is being established along the Yadkin River. The Yadkin River Greenway will begin at the Ruritan Park near Happy Valley Elementary School and continue two miles along the Yadkin River to the New Building Supply property on Walsh Road. This project is well underway and has received nearly $140,000 in funding.
2.1.2 Historical and Cultural Assets Within this Planning Sector are seven sites on the National Historic Register. A concentration of five of these sites comprises the Patterson Historic District, one of the few rural historic districts in North Carolina. Highlighted below are three of the most prominent historic sites found in the Sector, including: Fort Defiance, Chapel of Rest, and Patterson School. 1Fort Defiance Fort Defiance
Fort Defiance is the 18th century home of General William Lenoir. William Lenoir served as a captain during the Revolutionary War and acquired fame from his participation at the Battle of King’s Mountain. When William Lenoir began building his home in 1788, he referred to it as Fort Defiance and for over 200 years, the home has retained the name of the original stockade. General Lenoir finished building his house in 1792 and six generations of the Lenoir family lived there until 1961. Fort Defiance boasts more than 300 original pieces of furniture and artifacts and is considered one of the most unique restorations in the country. Fort Defiance provides guided tours and has a gift shop, visitor center, picnic shelter, restrooms, family cemetery, and a unique collection of plant life. Fort Defiance hosts Living History Days every September with historic encampments, storytelling, period cooking, and wagon rides. In December, the annual Colonial Christmas event is another popular activity with dancing, music, and a traditional ―burning of the holly.‖ Other events include the Kite Flying Festival in April, Fourth of July Festival, and the Oyster Roast in October. Fort Defiance is a 501c3 organization committed to the preservation, restoration, and promotion of the 18th century house.
Patterson School Samuel Legerwood Patterson, great-grandson of William Lenoir, deeded his property for the conversion of his estate into an industrial and agricultural school for local boys. The Patterson School opened in 1909 and served as an Episcopal Church school for many years but exists today as a private, nonprofit, and nondenominational boarding and day school for grades seven through twelve. A significant portion of the student body is from outside the United States and Patterson is considered to have one of the top basketball prep teams in the nation.
The school offers riding lessons for the public on 1,100 acres and operates The Patterson School Equestrian Center with stables and outdoor arenas. Local community civic groups use the Equestrian Center for fundraising events. The school started a preservation room for the collection of memorabilia and artifacts and is working to open a museum in the future. The Patterson School uses its facilities for educational summer programs and partners with local camps to offer equestrian activities. The school property and buildings are included in The Patterson School Historic District.
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Chapel of Rest In 1887, Samuel Legerwood Patterson deeded a plot surrounding his family cemetery to the Episcopal Diocese of Western North Carolina for the preservation of a cemetery and the establishment of a church. The Chapel of Rest was created to serve The Patterson School. From the opening of The Patterson School in 1909, students had vespers and worship services in the Chapel. The Chapel burned in 1916 and was rebuilt in 1917. It was used until 1921 when services were moved to The Patterson School campus. The Chapel is managed by the Chapel of Rest Preservation Society and is open daily for meditation, concerts, weddings and other special events. Traditional holiday services are held on Easter Eve, Thanksgiving Eve and Christmas Eve along with a spring and fall concert. The Chapel's cemetery contains burials beginning around 1856 and is the final resting place of General Collett Leventhorpe who served as a colonel during the Civil War. Both the Chapel and the cemetery are located in The Patterson School Historic District.
2.1.3 Active Community Organizations Caldwell Arts Council The Caldwell Arts Council, along with the North Carolina Arts Council and the Caldwell County Chamber of Commerce, works to support cultural-heritage tourism projects in Happy Valley.
Caldwell County Chamber of Commerce The Caldwell County Chamber of Commerce serves as the destination marketing organization and takes the lead concerning leisure travel in Caldwell County.
Caldwell County Pathways Caldwell County Pathways’ is a nonprofit organization committed to the development, coordination and promotion of non-motorized, multiuse pathways for the enhancement of the quality of life in Caldwell County. The organization has completed a county master plan for bikeways, walkways, and multipurpose pathways.
Chapel of Rest Preservation Society The Chapel of Rest Preservation Society is a nonprofit organization that manages the operation of the Chapel of Rest and coordinates various events held at the Chapel throughout the year.
Fort Defiance, Inc. Fort Defiance is a nonprofit organization committed to the preservation, restoration, and promotion of the 18th century house known as Fort Defiance.
North Carolina Arts Council The goal of the North Carolina Arts Council (NCAC) is to provide technical assistance to community partners for marketing, folklife fieldwork, conservation, and economic development projects in Happy Valley. The CAC has created a cultural-resource inventory of assets along the Upper Yadkin Valley and supports the ongoing marketing efforts of Happy Valley.
The Patterson School The Patterson School is private, nonprofit, and nondenominational boarding and day school for grades seven through twelve. The school is involved with community projects and has plans to develop a school museum. The school operates The Patterson School Equestrian Center.
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Yadkin Valley Planning Committee The Yadkin Valley Planning Committee along with the Caldwell County Planning Department developed a community plan in 2006, A Vision for the Valley, to address concerns about land-use development, recreation, and economic development. The committee actively meets to discuss issues concerning viewshed protection and community issues.
Yadkin Valley Community Inc. Yadkin Valley Community Inc. is a nonprofit membership organization established to manage a 7-acre community park along NC 268 near Fort Defiance.
2.1.4 Sector Priorities Continue working with existing and new landowners to encourage easements for trail development Explore opportunities for foot trails along the valley ridges Encourage expansion and better utilization of The Patterson School equestrian facility for recreational and community activity o Establish greater trail connectivity to the Buffalo Gamelands o Improve barns and stable areas o Complete greenway sections along The Patterson School’s Yadkin River frontage Seek funding to get the walking trail at the Yadkin River Community Park paved Explore opportunities for a Happy Valley visitor where local wares and information may be obtained
2.2 Happy Valley: Laura Foster and Whippoorwill Academy & Village Planning Sector The Laura Foster and Whippoorwill Planning Sector is located within both Caldwell and Wilkes counties and extends from Fort Defiance to W. Kerr Scott Dam and Reservoir. The Yadkin River along with NC Scenic Byway 268 meander through this traditional area and rolling countryside characterized by historic homes, old barns, historic cemeteries, and plowed fields. Six century farms (owned by the same family for a minimum of 100 years) are consolidated within this area. This sector has been farmed continuously since the eighteenth century, but much of the land is occupied by the nursery industry.
Caldwell County is currently planning a public water supply source near Donahue Creek, which flows through the Jones Farm before spilling into the Yadkin River. The water supply will be created through a series of wells or a surface water reservoir.
Agricultural preservation efforts are being implemented in this area. Foothills Conservancy is working with the Jones Farm to place the farm in a permanent farmland conservation easement. An application was submitted in winter of 2008, and if successful, this property will perpetually remain in agricultural use.
2.2.1 Recreational Assets This sector is used by many cyclists who enjoy the scenic NC 268 route. Also, water levels in this Sector are sufficient for boating. Whippoorwill Academy and Village offers canoe rentals with a self-guided tour of historic sites along the Yadkin River.
2.2.2 Historical/Cultural Assets
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Within the Laura Foster and Whippoorwill Planning Sector, there are four sites on the National Historic Register and four properties on the NC Study List. The OVT Motor Route follows NC 268 through this sector. Much of the history of this area is rooted in traditional music immortalized by the murder ballad ―The Ballad of Tom Dooley.‖ Thomas Dula, a local man who served with distinction during the Civil War, was accused in 1867 of murdering a neighbor, Laura Foster. The events surrounding this crime, and Dula’s subsequent trial and execution live on in the ballad which is still performed by remarkable singers and musicians from the region. In addition, the community of Elkville was home and the base of operations to Daniel Boone during the years he explored and settled Kentucky. Below are two of the most prominent historic sites found in the Laura Foster and Whippoorwill Planning Sector.
Laura Foster Grave Laura Foster is associated with the murder that grew out of a lovers’ triangle and has been told and sung throughout the mountains. However, it wasn’t until a song—called ―The Ballad of Tom Dula‖—was recorded in 1958 by the Kingston Trio that the legend surrounding Laura Foster’s murder became a national story. Many visitors come to the area searching for sites associated with the legend. Laura Foster’s grave can be seen by NC 268 encased by a white fence. A Tom Dooley Historical Tour and area map can be purchased at the W. Kerr Scott Dam and Reservoir.
Whippoorwill Academy and Village This popular site is a recreated village which functions as a museum, an art gallery, and an outdoor classroom for local schoolchildren gleaning lessons in regional history. The site consists of a series of small log buildings that have been dismantled and moved from their original locations and reconstructed on the Ferguson- Carter farm in Wilkes County. Initially, the project began when Edith Carter acquired the Whippoorwill Academy, an old one-room school house built around 1880, and had it taken apart, moved and reconstructed on her property in 1986. Other buildings located on the farm include the Daniel Boone replica cabin, which was built according to the description of the Beaver Creek cabin in which Boone and his family reportedly lived during the 1760s, a chapel, country store, jailhouse, weaving room, blacksmith shop, and an art gallery reconstructed from a log smokehouse originally built in the 1700s. Visitors to the site are also drawn by the lure of a museum dedicated to the Tom Dooley legend. The museum contains a collection of note-worthy artifacts pertaining to the Tom Dooley legend. Local goods are sold in the village’s own replica country store, items such as handmade crafts, old-fashioned toys, jams, jellies, handmade bonnets, and pickled bamboo. Edith Ferguson Carter maintains the Whippoorwill Academy and Village.
2.2.3 Active Community Organizations Wilkes Chamber of Commerce Wilkes Chamber of Commerce is a nonprofit membership organization. The mission of the Wilkes Chamber of Commerce is to promote economic development and strive to enhance the quality of life of all Wilkes County citizens. The Chamber works closely with Wilkesboro TDA to promote tourism throughout the region.
Caldwell Arts Council The Caldwell Arts Council works to support cultural-heritage tourism projects in Happy Valley.
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Caldwell County Chamber of Commerce The Caldwell County Chamber of Commerce is the primary tourism and destination marketing organization for the county and works closely with the Happy Valley community to promote its tourism assets.
North Carolina Arts Council The goal of the North Carolina Arts Council (NCAC) is to provide technical assistance to community partners for marketing, folk life fieldwork, conservation, and economic development projects in Happy Valley. The NCAC has created a cultural-resource inventory of assets along the Upper Yadkin Valley and supports the ongoing marketing efforts of Happy Valley.
2.3 Kerr Scott Planning Sector The US Army Corps of Engineers manages W. Kerr Scott Reservoir in the Yadkin River Valley. This manmade lake offers extensive opportunity for outdoor recreational activities along the Yadkin River Heritage Corridor. Authorized purposes of the reservoir are flood control, water supply, recreation, and fish and wildlife management. The entire reservoir is open for public recreational use. Recreational facilities are available at several areas around the reservoir.
The dam and reservoir was constructed from 1960-1962. The reservoir project is name in honor of William Kerr Scott, 1896-1958, former Governor of North Carolina and U.S. Senator. The project was included in the general plan for the improvement of the Yadkin-Pee Dee River for the purpose of reducing flood damage such as was caused by the devastating floods of 1899, 1916, and 1940. The project was authorized by the Flood Control Act of 1946, funded for construction in 1960, and completed in 1962. Today, W. Kerr Scott Reservoir continues to supply flood control protection and water for the downstream communities. In addition, the recreational amenities serve nearly 1 million visitors annually and have become a major attraction in the Yadkin River Heritage Corridor. An overview of recreational opportunities follows.
2.3.1 Recreational Assets Boating and Swimming There are seven boat launching ramps located around the lake for the convenience of boaters. There is also a public service facility consisting of a marina, snack bar, fuel and bait shop at the Skyline Marina. Rules and regulations governing boat use are enforced by the Corps and the NC Wildlife Resources Commission. The NC Wildlife Commission is also responsible for the registration of boats. All boats must comply with the North Carolina Boating Safety Act of 1959. There are four designated swimming areas.
Camping and Picnicking Camping and picnicking areas are indicated on the Planning Sector map included in Appendix C. In accordance with Public Law 90-483, two camping areas (Bandits Roost and Warrior Creek Park) have been designated requiring a user fee due to the extensive development of public use facilities. These include paved access roads,
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picnic areas and campsites with potable water and sanitary facilities, flush type toilets, laundry trays, and shower facilities. Fees are collected for camping in Bandit's Roost Park and Warrior Creek Park from April 1 – November 1. . Fishing and Hunting Fishing is permitted throughout the reservoir with the exception of a restricted area near the dam. State Regulations apply and are enforced by NC Wildlife Officers. The Corps of Engineers and the NC Wildlife Resources Commission coordinate activities to improve fishing and manage wildlife at W. Kerr Scott Reservoir. These activities include establishing fish shelters, yearly fish stocking programs, and constructing artificial spawning beds. Food plots and fields are planted for game animals. Hunting is allowed in certain designated areas of the reservoir, in accordance with State Regulations.
Hiking and Mountain Biking Trails W. Kerr Scott Reservoir contains some of the best hiking and mountain biking opportunities available in WNC. These trails include the Dark Mountain National Recreation Trail System, The Overmountain Victory National Historic Trail segments, connector trails to the Yadkin River Greenway and additional trails in Fort Hamby Park, Warrior Creek Park and Bandit’s Roost Park. Together the trails total over 25 miles of opportunities for the nature lover, day hiker, or mountain bike enthusiast. The local bike club, the Brushy Mountain Cyclists, has partnered with the Corps of Engineers by contributing several thousand work hours for trail construction and maintenance.
Forest Edge Community Amphitheater An outdoor amphitheater with a seating capacity for 856 was completed in June of 2006. Since opening, attendance at the Amphitheater for all events has exceeded 16,000. This project created a community amphitheater which will be enjoyed by many people for years to come. The Amphitheater was made possible by a partnership between the US Army Corps of Engineers, Friends of W. Kerr Scott Lake and Wilkes Playmakers. Since the facility opened in Fort Hamby Park in 2006, it has hosted performances for several outdoor concerts, as well as for the plays Tom Dooley, a Wilkes County Legend and Moonshine and Thunder.
2.3.2 Historical/Cultural Assets Fort Hamby Historic Site This site is located adjacent to Kerr Scott Reservoir and is accessed by US Hwy 421 just west of Wilkesboro. The site was a notorious bushwhacker’s hangout following the close of the War Between the States when a band of desperados took over an old farm house, and launched a series of raids on citizens of the area. After two separate attacks from ex-confederate soldiers from the area, the site was finally burned down with most of the occupants executed on the spot. Today the site is listed on the NC Civil War Trails.
Tom Dooley Auto Trail W. Kerr Scott Reservoir provides a self-guided auto tour of the sites involving the 1866 murder and story of Laura Foster. Tom Dula (Dooley) was hung for the crime in 1868 in Statesville, NC. The infamous murder mystery has not been solved to this day. The tour of sites is available at the W. Kerr Scott Visitor Center.
Overmountain Victory National Historic Trail (OVT)
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The trail was set aside by Congress in 1980 as an National Historic Trail. The trail commemorates the role and route of the overmountain forces which passed through the Yadkin Valley during late September of 1780 on the way to a smashing patriot victory over the British Forces at the Battle of Kings Mountain, October 7, 1780.
2.3.3 Active Community Organizations Friends of W. Kerr Scott Lake is a non-profit organization. The mission of this group is ―To protect, preserve, beautify, and improve the natural resources and facilities of W. Kerr Scott Reservoir and the adjacent Yadkin River Basin by individual service, and promoting community education and public awareness.‖ They are based out of the Visitors Center at W. Kerr Scott Reservoir and are active in the development and maintenance of trails connected to the reservoir, including the proposed Yadkin River Heritage Corridor.
Brushy Mountain Cyclists is a non-profit organization which supports trail projects at W. Kerr Scott Reservoir by constructing and maintaining trail systems such as the OVT and the Dark Mountain Trail system. In addition, the Brushy Mountain Cyclists also sponsor and co-sponsor a number of mountain bike races at W. Kerr Scott Reservoir.
Yadkin River Greenway Council is a non-profit which works with the Corps of Engineers to connect trails to the Yadkin River Greenway System.
Wilkes Playmakers is a non-profit organization which assisted the Corps of Engineers in the construction of the Forest Edge Amphitheater project completed in 2006. The Playmakers hold outdoor drama productions such as Tom Dooley, a Wilkes County Legend and Moonshine and Thunder.
The National Park Service is a federal agency which partners with the Corps of Engineers on trail projects including the OVT and the Dark Mountain National Recreational Trails systems.
The NC Wildlife Resources Commission is a state agency who partners with the Corps of Engineers to conduct wildlife management programs and projects at W. Kerr Scott Lake. The more innovative programs include an annual Youth Hunt program and NC Birding Trails.
Preserve America Committee is made up of several non-profit agencies who have worked together to conduct a video project capturing first person oral histories of many of the areas historic events. This project was done to celebrate the 130th Anniversary of Wilkes County in 2008.
W. Kerr Scott Reservoir was awarded Natural Resources Project of the Year in 2007 for its outstanding programs and projects which were made possible by the hard work and dedication of its partnership agencies. This award was chosen from 433 Corps Projects nationwide.
2.3.4 Sector Priorities Partner with the Yadkin River Heritage Corridor to achieve increased tourism in the Yadkin River Valley region Complete the state-of-the art environmental educational center at the Visitors Center Establish additional NC Birding Trail sites at W. Kerr Scott Reservoir Continue to expand trail systems and promote the area as a national destination for mountain bikers
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Increase volunteer participation and community involvement on a broader scale at W. Kerr Scott Reservoir
2.4 The Wilkesboros Planning Sector The Wilkesboro’s planning Sector begins just below W. Kerr Scott Reservoir Dam and extends roughly 9 miles downriver. Here the Yadkin River makes its way through the Towns of Wilkesboro and North Wilkesboro, collecting waters from the Reddies River, Cub Creek, and other tributaries in the headwaters of the Yadkin River Basin. The river has played an important role in the history of the area.
The earliest settlement in this area was known as Mulberry Fields, which referred to river bottom lands and the hills on both sides of the Yadkin River near the Reddies River confluence. The 1916 and 1940 floods drastically affected peoples’ lives here and ultimately led to the creation of the Kerr Scott Earthen Dam as an Army Corps of Engineers flood protection project.
A local success story in this area is the Yadkin River Greenway. Developed by the Yadkin River Greenway Council, this greenway provides a great example for how the Yadkin River Heritage Corridor can be linked in the future. There is a trailhead in downtown Wilkesboro near the old Wilkesboro Jail and Old Robert Cleveland Log Home, which is thought to be the oldest house in Wilkes County. In addition to the main stem of the greenway along the Yadkin River, a spur currently runs from the Reddies River and Yadkin River confluence to Wilkes Regional Medical Center. Future trail phases include an extension westward to W. Kerr Scott Reservoir, where it will connect with the Dark Mountain Bike trails and further expand certified portions of the OVT. A cantilevered walkway along the Yadkin River is currently under construction near Rivers Edge Park.
2.4.1 Recreational Assets Community facilities and parks in the two Wilkesboros are situated in close proximity to the Yadkin River in most cases. The eastern part of this planning sector contains the Wilkes family YMCA, Rivers Edge Park, and the Garden of Senses, located at Wilkes Community College. The central stretch includes Cub Creek Park and the Reddies River portion of the Yadkin River Greenway. To the west are Memorial Ball Park, the Wilkesboro Fire Department Campground (open during Merlefest), Smoot Park, and Highland Park. Other amenities include: Ball fields Walking trails The Edge Extreme Sports Park (BMX Wilkes racing and skate park facility) Fishing areas Close to Wilderness Lodge North Carolina - kayak, canoe, and mountain bike rentals
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2.4.2 Historical and Cultural Assets Wilkesboro is the county seat and the Governmental Center of Wilkes County since the County’s birth in 1777. The first court was held in the home of resident John Brown, on a bend in the Yadkin River near what is now Downtown Wilkesboro. Mulberry Fields became Wilkesboro in 1800 when the town was laid out into a grid of streets and lots with a public square in the middle for the courthouse and public facilities by William Lenoir.
The Town of North Wilkesboro has a designated Main Street Historic District listed on the National Register of Historic Places. This district is roughly comprised of the 800 and 900 blocks on Main Street. The Wilkesboro’s Downtown Historic District is currently in the nomination process and is anticipated to become listed on the National Register in 2008. Presently, there are thirteen individual properties listed on the National Register in the two Wilkesboros. These include the Brown-Cowles House and Law Office, the Robert Cleveland Log Home, the Federal Building, the J.T. Ferguson Store, the Thomas B. Finley Law Office, J.L. Hemphill House, Southern Railway Depot, the Johnson-Hubbard House, Old Wilkes Jail, St. Paul’s Episcopal Church and Cemetery, Wilkes Heritage Museum, Wilkesboro Presbyterian Church, and the Old Smithey Hotel.
Wilkes Heritage Museum (Old County Courthouse) In 1777, Wilkes County was created from Surry and Burke counties. Its first courthouse was built of logs at Mulberry Fields, the county seat. The county court ordered the building removed from its site in 1830 and it was used as a stable until 1900. The second courthouse was constructed on the old site and it served until it was replaced by the present one in 1902. L.W. Cooper and Company of Charlotte was commissioned to construct the Courthouse building at a cost of approximately $47,000. The county accepted the new courthouse in January 1903.
The east and west wings were added in the late 1950's. The entire building was then painted white because the bricks of the wings did not match the bricks of the main building. This is how the building stands today. The Wilkes County Courthouse is a landmark in Wilkesboro and dominates the surrounding offices and commercial building. Set on a manicured square bordered by graceful flowering trees, the courthouse is listed on the National Register of Historical Places. Built in 1902, the courthouse is one of six (1980) surviving Beaux-Arts Neo-Classical Revival buildings designed at the turn of the century by Wheeler and Runge of Charlotte. Crowned by a distinctive Second Empire Cupola, Wheeler's design was especially popular in Western North Carolina.
Benton Hall & The Wilkes Playmakers Located in North Wilkesboro, Wilkes Playmakers, Inc, is an independent, non-profit, community theater company dedicated to the cultural enhancement of the children, adults and senior citizens of Wilkes County.
Wilkes Playmakers was founded in 1990 by a dedicated group of local citizens who recognized a growing need to provide additional opportunities for area residents in all aspects of community theater. The organization is committed to expanding both the availability of and interest in the arts and drama in the Wilkes region of Northwestern North Carolina.
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In June of 1994, Wilkes Playmakers, Inc. acquired a long-term lease from the Health Foundation, Inc. on the 1913 portion of the Old North Wilkesboro School building. The Old North Wilkesboro School facility was purchased by the Health Foundation, Inc. through a gift from Mr. Clarence Benton in memory of his wife, Lucille Rhodes Benton. The facility has been renamed "Benton Hall."
Acquisition of this historic facility gives the Playmakers a permanent home. They have brought new life to this beautiful old three story red brick landmark that for so many years has played such a prominent role in the day- to-day life of the town and county. An intimate 210 seat theatre has been beautifully restored on the second floor where the school's original auditorium was housed. There is space for a number of theater related functions including: dressing rooms, props, costumes, workshop, a children's theater, and a reception area. Additional space is available to house other local fine arts organizations.
2.4.3 Active Community Organizations Friends of W. Kerr Scott Lake The mission of this group is ―To protect, preserve, beautify, and improve the Natural Resources and facilities of W. Kerr Scott Reservoir and the adjacent Yadkin River Basin by individual service, and promoting community education and public awareness.‖ They are based out of the Visitors Center at W. Kerr Scott Reservoir and are active in the development and maintenance of trails connected to the reservoir, including the proposed Yadkin River Heritage Corridor.
The Yadkin River Greenway Council The Yadkin River Greenway is ―An open space created by the Yadkin River Greenway Council: for the people of Wilkes; for the protection of the Yadkin River and its tributaries; to link the neighborhoods of our communities.‖ This community initiative is distinct from, but incorporated into the Yadkin River Heritage Corridor Project.
Wilkesboro Tourism Development Authority The mission of the Wilkesboro Tourism Development Authority (TDA) is to work with individuals and organizations interested in promoting tourism in order to identify, promote, and facilitate new tourism opportunities that benefit the Wilkes County economy. The Wilkesboro TDA is funded by occupancy taxes collected from guests of Wilkesboro accommodations. The TDA supports the Corridor initiative and the increased tourism and economic development opportunities it will bring to Wilkesboro.
Wilkes Chamber of Commerce The mission of the Wilkes Chamber of Commerce is to promote economic development and to enhance the quality of life of all Wilkes County Citizens. The Yadkin River Heritage Corridor project is seen as a welcomed addition to abundant natural resource amenities that attract new businesses, visitors, and new residents to Wilkes County and stimulate its economy.
2.4.4 Sector Priorities Connect the trails sections of the Yadkin River Greenway in both towns to W. Kerr Scott Reservoir In North Wilkesboro, connect Memorial Park to Smoot Park and another section from Memorial Park to existing Greenway at Mulberry Fields Connect trails to Northwest NC Visitors Center
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2.5 The Roaring River/ Ronda Planning Sector The Village of Roaring River is located at the confluence of Roaring River and the Yadkin River. The Roaring River is a robust mountain stream that originates in Stone Mountain State Park and is a favorite local recreation site for anglers and canoeists. Founded in 1907, the Town of Ronda was named for ―roundabout‖, the former farm of famous Revolutionary War Colonel Benjamin Cleveland. In July 2007, Ronda celebrated its 100-year centennial. The town consists of approximately 1 square mile situated in the heart of the Yadkin Valley and bordered by the Yadkin River on its south. The town had its beginnings as a prosperous railroad town being located between North Wilkesboro and Elkin and served by the main line of Norfolk Southern Railroad. Today, much of the thriving industry of the early 20th century has disappeared, but the resilient spirit and charming small town is working to leverage its location in the Yadkin Valley wine region. A map of this Planning Elkin Creek Winery Sector is included in Appendix C.
2.5.1 Recreational Assets Roaring River Canoes is an outfitter offering guided trips of the Yadkin and Roaring Rivers, as well as fishing, canoeing, and swimming opportunities.
Ronda Municipal Park has a walking track, picnic shelters, baseball field, and is an access point for the Yadkin River.
Mountains to Sea Trail will eventually have an access point which will traverse along Roaring River to Stone Mountain State Park and then connect to Blue Ridge Parkway.
2.5.2 Historical /Cultural Assets Overmountain Victory Trail federally designated motor route comes through this area along NC Hwy 268.
Claymont Hill is stately plantation manor house built in 1870’s and overlooking the Yadkin River. The home is a private residence and not open to the public but may be viewed from Clingman Road.
2.5.3 Sector Priorities Explore opportunities for ―rails with trails‖ and passenger rail service beginning in North Wilkesboro and traveling through this sector and into downtown Elkin, continuing on to Rural Hall Continue to develop recreational opportunities along the Yadkin River which include incorporating existing canoe and kayak rentals as well as riverside camping Develop trail maps to promote area vineyards and wineries located within the Ronda area Continue expansion of local infrastructure improvements to enhance future economic growth and residential development, especially along the Yadkin River Heritage Corridor
2.6 Elkin and Jonesville Planning Sector Elkin In the foothills of the Blue Ridge Mountains, Elkin has long been noted for its beauty, charm and southern hospitality. This sector of the Corridor study area begins to the west in Wilkes County and continues along the
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river to Jenkinstown area near Highway 601. Elkin is a small town of 4,000 people nestled in the southwest corner of Surry County at the confluence of the Yadkin River and the Big Elkin Creek. A map of the Elkin and Jonesville Planning Sector is included in Appendix C.
Elkin is proud of its industrial history. Recognizing the value of the forested hills and water power of the Big Elkin Creek, Richard Gwyn settled on the north side of the Yadkin River in 1840. He followed in the footsteps of Native American and earlier area settlers who enjoyed lush fishing and hunting, profitable sawmills and iron furnaces. Within the decade Gwyn and several family members established a grist mill and then a cotton mill named the Elkin Manufacturing Company.
Elkin was a mustering point for patriot militias, the Overmountain Men, during the American Revolution. It survived the American Civil War unscathed even though it was in the path of General W. T. Sherman’s destructive march through the South from 1864-1865. Wars, however, did not deter the town’s steady economic growth.
Alexander Chatham and Thomas Lenoir Gwyn opened a small woolen mill in 1877 that grew to become Elkin’s largest industry, Chatham Manufacturing Company. The Northwest North Carolina Railroad arrived in 1890 and increased the opportunities for commercial and industrial expansion. The bustling town became incorporated in 1889.
Through the 20th century, Elkin proved that it could survive fires, floods and the Great Depression. It became a market supporting the rural agricultural area’s tobacco crop. The arrival of the federal Interstate Highway System in 1959 brought continued economic growth to the area.
Today, Elkin is home to a strong arts community, two annual festivals, award-winning vineyards and wineries, expansive medical facilities, and a historic downtown shopping area. Recreational sites and greenways, the eastern trailhead for the Overmountain Victory National Historic Trail, and residential neighborhoods complement the vibrant community activities. Elkin’s small town charm makes it a unique and desirable place to live, work, play or visit.
Jonesville Jonesville (originally Martinsborough) was established in 1811. The name Jonesville was chosen in honor of Hardy Jones (1747-1819), native son and Revolutionary War soldier. The settlement grew around an iron mining industry which began in the 1700s, and there are several mine tunnels still to be found under the streets of the town. In the spring of 1865, the Jonesville Male and Female Academy, which drew students from across the South, was ransacked by soldiers from Union General George Stoneman’s cavalry. A NC Civil War Trails marker, one of six planned for Yadkin County, has been placed at the new Jonesville Government and Welcome Center. A popular festival, Old Jonesville Day, is held annually on the last Saturday of April at Lila Swaim Memorial Park. The event features historical display and exhibits, traditional crafts and music.
2.6.1 Recreational Assets Elkin Municipal Park Elkin Municipal Park and Elkin Recreation Center located on Highway 268 by the Big Elkin Creek offers something for everyone. The 25-acre park boasts 8 lighted tennis courts, a scenic walking track, a playground,
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two picnic shelters and a bandshell. An outdoor swimming pool is open to the public during the summer months. The Recreation Center offers indoor basketball and two fitness rooms with free weights and extensive cardiovascular exercise equipment. Park patrons can now enjoy wireless Internet service while basking in the wonderful surroundings at the municipal park.
Crater Park Crater Park is located in Downtown Elkin on Standard Street. It hosts one ball field used for girls softball, T- ball, coach pitch baseball, and football. Crater Park also has a boat access to the Yadkin River which is a part of the North Carolina Blueway Trail System – Yadkin River Trail.
Chatham Park Chatham Park is located on Highway 268 less than ½ mile from downtown. Chatham Park has two baseball fields and several soccer fields. It also has a rentable picnic shelter.
Overmountian Victory Trail The Overmountain Victory National Historic Trail extends from the Elkin Municipal Park south to the Yadkin River and then west to the Wilkes County line. Brown OVT logo guide markers are located along trail. Part of the National Trails System, the OVT is one of only 14 National Historic Trails. It is a cooperative effort of the National Park Service, the US Forest Service, the US Army Corps of Engineers, Overmountain Victory Trail Association, local governments, local historical and citizen associations, and the states of Virginia, Tennessee, South Carolina and North Carolina. The OVT travels through VA, TN, NC & SC for 330 miles, retracing the route of patriot militia as they tracked down the British in 1780 during the American Revolution. Eventually the two forces clashed, ending in patriot victory at the Battle of Kings Mountain, SC. The trail is still under development through partnerships, but the public has many places to visit and walk along the historic trace today.
Big Elkin Creek Greenway The Big Elkin Creek Greenway is under development. Phase 1 will extend from the Elkin Municipal Park north approximately 3 miles along Big Elkin Creek. Also, the Town of Elkin is working with organizations to establish the Mountains to Sea Trail through Elkin and along the Yadkin River.
2.6.2 Historical/Cultural Assets Elkin Listed on the National Historic Register in November 2000, the Downtown Elkin Historic District is a commercial area of 51 contributing buildings, 21 noncontributing buildings, and 2 structures. The Gwyn Avenue-Bridge Street Historic District was listed on the Register in August 2007 and is comprised of 124 Contributing buildings, 29 noncontributing buildings and 1 historic site. Homes in this area were built circa 1891-1955. The three private Register listings are: Elkin Creek Mill (now home to Elkin Creek Vineyard); Hugh Chatham Memorial Hospital (now home to Chatham Woods Retirement Apartments); and Cedar Point, Surry County’s second oldest home (a private residence).
Foothills Arts Council Foothills Arts Council is located in the former home of Dr. Salmons’, a leader in opening the town’s first hospital. The organization was founded in 1977 with the purpose of providing arts programming and cultural
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development for the 15,000 citizens of Elkin and southwest Surry County, as well as portions of Wilkes and Yadkin counties. A notable exhibit there is ―Elkin in the 90’s: A Century Ago,‖ with documentary photos and text on the town’s first 100 years of history. A great variety of visual art exhibits and programming is held annually.
Richard Gwyn Museum The Richard Gwyn Museum houses local historical artifacts and is supervised by the Jonathan Hunt Chapter of the Daughter of the American Revolution. The building was erected in 1850 by Elkin’s founder, Richard Gwyn. It was used as a chapel, school, and community building. It is the oldest building in Surry County to have been used as either a church or school.
Yadkin Valley Chamber and Visitors’ Center Building The Yadkin Valley Chamber of Commerce and Visitors’ Center was one of many Works Progress Administration (WPA) projects during the 1930s. It originally housed the town offices, volunteer fire department, jail, and health department. Today it houses the Chamber offices and the Visitors’ Center, which displays a pictorial history of Elkin.
Local Wineries Brushy Mountain Winery is located in Historic Downtown Elkin in the same building that housed the Elkin Canning Company in the early 1900’s. The canning company was famous for its blackberries, and descendents of the original owners (the Mayberry and Harris families) are now producing wines, including their signature berry wines. Elkin Creek Vineyards overlooks the Big Elkin Creek and is next to the century-old Elkin Creek Mill that is listed on the National Register of Historic Places. Proprietor Mark Greene designed and built the winery and its restaurant, the Kitchen at Elkin Creek, with brick saved from the North Elkin Middle School built in the early 20th century.
Grassy Creek Vineyard is at the site of the historic Klondike Farm still remembered today as producing the ―best chocolate milk in the world.‖ Klondike Farms was established by the Hanes and Chatham families. McRitchie Winery and Ciderworks produces many fine wines, as well as hard cider made from apples grown on Brushy Mountain, long know in North Carolina for its apple production.
The Yadkin Valley is North Carolina’s first federally recognized American Viticulture Area (AVA). With a superb combination of sun, soil and soul, the Yadkin Valley appellation is considered by many winemakers to boast the best terroir in the state. The wineries are gaining the reputation of growing high-quality grapes with their own ―personality‖ and of producing world-class wines. The Yadkin Valley Wine Trail ® website was established in early 2002 to provide a single stop for wine lovers seeking information about the wines, wineries, vineyards, bed and breakfast accommodations, hotels and motels, restaurants, antique stores, art galleries, and other businesses affiliated with winery tourism in the Yadkin Valley.
Elkin’s history easily links itself to many other state historic people and events, including Native Americans, Moravian settlers in the 1750s, Daniel Boone, Revolutionary War and Civil War battles, Tom Dooley, and Mayberry. With wine and music festivals, craft and antique fairs, and thriving small businesses along and around the Yadkin River, the town of Elkin offers a wonderful combination of American history, culture, and arts.
2.6.3 Active Community Organizations Elkin has numerous civic and community organizations supportive of the Corridor initiative such as: Downtown Elkin, Inc., Daughters of the American Revolution (DAR), Sons of the American Revolution (SAR), Friends of
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the Elkin Public Library, Foothills Arts Council, Yadkin Valley Craft Guild, Yadkin Valley Chamber of Commerce, and Yadkin Valley Tourism Authority.
2.6.4 Sector Priorities Secure perpetual easements for OVT Establish Mountain to Sea Trail (MST) to connect with existing OVT Complete the Nature Recreation Trail from Municipal Park to Business Park (Phase 1 completed) Encourage continued collaboration between the Yadkin Valley Sewer Authority (YVSA) and the towns of Elkin, Jonesville, and Ronda to recognize trail (OVT & MST) development opportunities as they construct or maintain sewer lines
2.7 Rockford, Richmond Hill, and Barney Hill Planning Sector The Yadkin Planning Sector stretches from Jonesville to the Yadkin Islands Park at Shoals, where the river begins a dramatic turn to the south on its way to the Atlantic Ocean. The river is paralleled here by N. C. Highway 67, which follows an old Indian trail and spans Yadkin County from east to west. Fertile bottomland is prominent in the river landscape, and is interspersed with mixed forestland of beech and sycamore, oak and poplar, and home sites, both old & new. Agriculture continues to be the predominant industry in Yadkin County driven by tobacco and viticulture. A map of this Planning Sector is included in Appendix B.
2.7.1 Recreational Assets The Yadkin sector has a variety of recreational amenities to offer, from the athletic fields at Lila Swaim Park in Jonesville to the natural beauty of the shallow river crossing at the Shoals, where bald eagles nest. This Sector is included in the Piedmont section of the North Carolina Birding Trail. Three river access points for canoes & kayaks can be found at the Yadkin Shore site (off of US Highway 601 north of Boonville), at Yadkin River Adventures’ site (across the river from Rockford) and just upstream from Yadkin Islands Park (an extension of Pilot Mountain State Park). Yadkin Islands Park also has an equestrian trail that stretches from the river to Pilot Mountain State Park. The Yadkin River Aquatic Habitat Significant Natural Heritage Area (SNHA), designated by the NC Natural Heritage Program, is located in this area. The Yadkin Sector has the potential to provide a refuge for hikers, bikers, birders, history buffs and river enthusiasts for generations to come.
2.7.2 Historical and Cultural Assets Old Jonesville Day/Jonesville Jubilee Local historians formed the Jonesville Historical Committee about 2000 to promote Old Jonesville Day, an annual spring review of Jonesville’s proud history, with performances by local musicians and church choirs. The Jonesville Historical Committee changed the name of Old Jonesville Day to Jonesville Jubilee in 2010 to commemorate Jonesville’s 200th anniversary. The committee is planning a regional museum, river park, and river greenway.
The Yadkin Valley Craft Guild Based in Elkin, the Yadkin Valley Craft Guild began a pilot mentor/ apprentice program in May 2007. The guild seeks apprentice candidates and master artisans to serve as their mentors in six craft media for a 12-month period.
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HomegrownHandmade HomegrownHandmade, a project of the N.C. Arts Council and N.C. Cooperative Extension, is an exciting project that fosters an alliance between North Carolina arts and agriculture. In several Yadkin sector communities, arts and agriculture partner at harvest festivals, music festivals, and farm fairs.
NC Civil War Trails Interest in Civil War history inspired local historians and the State to erect 6 markers in Yadkin County during 2008-2009. This sector also includes several groups of historic re-enactors, including the 28th NC Troops, Company I, also known as the Yadkin Stars.
Historic Rockford Village Located on the southern boundary of Surry County near the banks of the Yadkin River, the town of Rockford was established by legislative act in 1789 and served as the county seat of Surry County until 1850. During this period, Rockford functioned not only as a seat of government, but also as a major center of commerce and industry in the region. Rockford was visited by many political notables of the day, including Andrew Jackson, Aaron Burr and James K. Polk. In 1848, Judge Richmond Pearson, who served as Chief Justice of the North Carolina Supreme Court from 1858 until his death in 1878, established Richmond Hill Law School just across the Yadkin River. Rockford’s development was greatly facilitated by the coming of the Northwestern North Carolina Railroad which brought both passenger and freight service. During the waning months of the Civil War, Rockford was one of the communities visited by Union General George Stoneman’s troops during their infamous raid through western North Carolina. A North Carolina Civil War plaque in front of the York Tavern commemorates this event. Rockford's expansion as a major city and its prominence waned when Surry County was divided in 1850-1851, the new county seat was moved to Dobson, the Yadkin River fluctuated, and hilly terrain limited development. Over the years, age and neglect took a toll on the town's buildings and properties, prompting the organization of the Rockford Preservation Society in 1972 with the purpose of stabilizing and preserving the Town of Rockford as a historic site. As a result of these efforts, the Village of Rockford was placed on the National Register of Historic Places in 1976. The Society has acquired and restored three properties: the Rockford Methodist Church that features the fresco "Come Unto Me", the Dudley Glass store which now houses the Davenport Gallery, and the Post Office Building currently leased as an antique store. Efforts are currently underway to stabilize and restore three additional properties: the Grant-Burrus Hotel site, the Masonic Lodge and the York Tavern for commercial and/or community uses. Other attractions include the Rockford General Store and Restaurant with an outdoor amphitheater for entertainment, a rafting/canoeing outfitter, a European bakery and a historic bread and breakfast (Rockford Inn). Rockford is also located in the center of the Yadkin Valley Wine Appellation, having 11 vineyards within a 5 mile radius.
Barney Hill Community Across the river from Rockford is the Barney Hill Community. It was established by freed slaves after the Civil War. Many descendants of the original settlers still live in this area. It was named for Mrs. Tildey Barney, who operated a tavern in the early 1800s.
Horne Creek Living Historical Farm Horne Creek Living Historical Farm is a State Historic Site that began about 1975. It is owned and operated by the NC Department of Cultural Resources. It serves as a research center and outdoor museum dedicated to the study, preservation, and interpretation of North Carolina's rural and agricultural heritage, circa 1910-1900. The land was farmed by the Hauser family for nearly 200 years, originally by John Hauser and then later by his son Thomas. Costumed guides interpret everyday life as it was during the early twentieth century. The Hauser house has been restored in period furnishings, the Site raises farm animals in breeds representative of those used
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in 1900, and heirloom vegetables, herbs, and field crops are planted, tended, and harvested. Horne Creek Living Historical Farm is the location of the Southern Heritage Apple Orchard. Established in 1997, this developing orchard will contain over 400 varieties of old southern apple trees, many of which are near extinction.
Richmond Hill Richmond Hill was built in 1858 as the second residence of Richmond Mumford Pearson, former Chief Justice of the North Carolina Supreme Court, and his family. It is listed on the National Register of Historic Places and is the centerpiece of the 30-acre Richmond Hill Law School & Nature Park. Pearson established a law school here in 1848, from which he reportedly taught over one thousand students. Richmond Hill is just across the Yadkin River from Rockford, which was at one time the Surry county seat. Some of Pearson’s slaves ferried students to classes from lodgings in Rockford, while others boarded with area families or lived in small log huts near the main house. The residence fell into a serious state of disrepair over the years, but was fully restored in the 1970s. This historic home is open on the third Sunday of each month from April through October. Tours are given by docents in period dress. A talking kiosk and a North Carolina Civil War Trails marker are located in front of brick house. Richmond Hill is operated by the Historic Richmond Hill Law School Commission, with the Yadkin County Board of Commissioners appointing citizens to serve on the commission. In 2009, the Western North Carolina Museum Council listed Richmond Hill in its guidebook for the first time.
2.7.3 Active Community Organizations Yadkin County Historical Society Formed in 1965 to save Richmond Hill and utilize it to interpret the life of the people who lived and worked there, the Society now supports an active program of preserving Yadkin County history, genealogy, and other historic properties, including abandoned cemeteries. The Society presents an annual program at Richmond Hill on the life and times of Justice Pearson.
Yadkin Valley Historical Association Local historians from nine counties in the Yadkin Valley created the Yadkin Valley Historical Association in 2006 to utilize regional cooperation to preserve more local history. For the past four years, YVHA has sponsored annual historical and genealogical fairs and conferences in Yadkin, Wilkes, Iredell, and Forsyth Counties. In 2010, YVHA will sponsor its fifth fair and conference in Davie County. The theme will be ―Daniel and Rebecca Bryan Boone, Their Lives and Times‖.
Yadkin-PeeDee River Trails Association This group promotes active utilization of the Yadkin River for recreation and historic preservation. Once a year, the group spends one day cleaning up a section of the river.
Yadkin RiverKeeper The Yadkin RiverKeeper program was created by local citizens in 2008 to protect the quality of the Yadkin River from polluters and other hazards.
Yadkin County Chamber of Commerce The Yadkin County Chamber of Commerce promotes a positive business environment, facilitates community betterment and supports economic development in Yadkin County. The Yadkin County Chamber of Commerce is a membership organization that supports economic development in Yadkin County. It sponsors the Yadkin County Grape Festival in Yadkinville every October.
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Yadkin Valley Chamber of Commerce The Yadkin Valley Chamber of Commerce promotes a positive business environment, facilitates community betterment and supports economic development in Yadkin, Wilkes & Surry Counties.
Yadkin Arts Council The Yadkin Arts Council supports the development of a thriving arts community in Yadkin County. In 2010, the Yadkin Arts Council will open its new Yadkin Arts Center in downtown Yadkinville for the performing arts, an art gallery, and other grassroots exhibits and programs.
Foothills Arts Council The mission of the Foothills Arts Council is to enrich the lives of Yadkin Valley residents and visitors through enjoyment of the visual and performing arts, and to support the work of local artists, artisans, writers, musicians and performers.
Yadkin Valley Craft Guild The Yadkin Valley Craft Guild is a non-profit membership organization that promotes craft training, education, production and marketing in an 18-county area.
Yadkin Valley Wineries The Yadkin Valley is North Carolina’s first federally recognized American Viticultural Area (AVA). There are currently 30 wineries in the Yadkin Valley, and Yadkin County is home to at least 11 vineyards that produce award-winning wines from a variety of grapes. Yadkin County wineries have both the Yadkin Valley and Swan Creek AVA designations. North Carolina wines continue to grow in popularity both within NC and around the country.
Downtown Business Association of Yadkinville The Downtown Business Association of Yadkinville sponsors its Fourth of July Parade and Fireworks in July and its Annual Christmas Parade in December.
2.7.4 Sector Priorities Establish a regional museum in Jonesville. Establish a greenway in Jonesville along the Yadkin River. Establish a river park in Jonesville along the Yadkin River. Continue to promote historic Rockford.
2.8 East Bend and Shallow Ford Planning Sector The East Bend/Shallow Ford Planning Sector encompasses the area from East Bend to the Shallow Ford, near the historic village of Huntsville. This Sector is rich in scenic beauty. The river bottomland is especially broad and sweeping here. Several plantation houses can be seen along the winding driving route from East Bend to Rockford via Flint Hill Road, Old US 421, Dinkins Bottom Road, and Courtney-Huntsville Road. The river is an important wildlife corridor as well, which is what attracted the area’s earliest inhabitants, the Eastern Sioux, about 12,000 years ago. Excavations by archaeologists here, across from the village of Donnaha, have uncovered Indian artifacts and burial sites. More evidence of a Native American presence can be seen in the river from Donnaha to the Shallow Ford: V-shaped fish traps, or weirs, built of stone are visible when the water is low. The 1.4 million-acre Yadkin Valley American Viticulture Area, which is North Carolina’s first, encompasses this Sector. ―Spirits‖ figure prominently in the area’s past as well. The town of Shore, which was Yadkin River Heritage Corridor Page 29
incorporated from 1903-1911, existed solely to enable several distilleries to continue to operate legally after several prohibition laws were passed. The town was also famous for Cedar Cove Nurseries, run by Nathan W. Craft, who produced a wine that won a prize at the Paris Exposition of 1889. The agritourism and heritage tourism industries are well-represented, with a working gristmill (Butner Mill), a popcorn farm (Shallow Ford Popcorn Farms) and a daylily plantation (Holden Farm) among the offerings. This Sector faces great challenges in the struggle to keep its identity and beauty intact. Due to its location at the eastern edge of Yadkin County, the area is viewed as a bedroom community of Winston-Salem, and is rapidly changing with this development.
2.8.1 Recreational Assets This Sector is included in the Piedmont section of the North Carolina Birding Trail, which has great appeal for eco-tourists. River access points for canoes & kayaks can be found at the Yadkin County River Park at NC Highway 67 and at the Bob Pate Memorial Canoe Access, located at the bridge near Huntsville.
Historic Shore-Styers Mill Nature Park One of Yadkin County’s unique assets is the Historic Shore-Styers Mill and Nature Park, located northwest of Huntsville on Styers Mill Road. Officially called the cascade on North Deep Creek, tourists seeking this unmarked natural wonder refer to it as ―the Shacktown falls‖ because it is located near the former village of Shacktown, named for the owner of a local store, Shack Colvard. There are several trails along the creek in this 4.4 acre park, operated by the Yadkin County Parks and Recreation Department.
2.8.2 Historical/Cultural Assets Several projects are helping to preserve the special heritage of this area. The Yadkin Valley Craft Guild, based in Elkin, began a pilot mentor/ apprentice program in May 2007, which places apprentice candidates with master artisans who will serve as their mentors. HomegrownHandmade, a trails project of the N.C. Arts Council and N.C. Cooperative Extension, makes the crucial connection between North Carolina arts and agriculture. This Sector’s interesting Civil War history found a place on the N.C. Civil War Trails. Several groups of historic re-enactors make their home here. Traditional music has a place of honor, as well. Area musicians and arts and tourism leaders are in the process of creating an authentic Yadkin Valley music heritage tourism experience for visitors, as well as a regional musical heritage archive.
East Bend East Bend was first known as Banner's Store. It was named for merchant Martin Luther Banner, an early settler who later moved west, where he founded Banner Elk, North Carolina. The town was incorporated as East Bend in 1887 and is located on NC 67, which was part of the historic Oconee Indian Trail. J.G. Huff established the first buggy-manufacturing business in town, which operated from 1873 until 1920. The Huff Buggy Factory was said to be the largest buggy factory in the South. East Bend was also the site of the Morse & Wade Tobacco Sack Co. The little sacks, which were later filled with smoking tobacco, were made by local women. The Davis Brothers Store on Main Street, which was a general store in the early 20th century, is now occupied by Kitchen Roselli, an Italian restaurant. Scenes from Two Soldiers, a 2004 Academy Award winner, were filmed in front of the former Davis Brothers Store, listed on the National Register of Historic Places, and the former Morse & Wade Building, also listed on the National Register, but was torn down in 2006. East Bend boasts some notable natives, among them Dr. Rosebud Morse Garriott, one of the first female dentists in North Carolina, who practiced from about 1916 until the late 1970s, and Harvey Dinkins, a farm writer for the Winston-Salem Journal and an early radio & TV personality for WSJS. The Yadkin County Agricultural Fair was held in East Bend from 1914 until 1978. The fair was first held at the old schoolhouse, and later moved to a tract east of town on Highway 67. The fairgrounds are now a community softball park. A popular annual event is the ―God & Country‖ celebration & parade, which is held on the Saturday before Independence Day.
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The Shallow Ford The Shallow Ford is an ancient river crossing first used by animals. When the first Indians arrived about 12,000 years ago, they used it. When the first European and Africans arrived about 1748, they used it on their way to settle the West. To these settlers, it was a crucial crossing. Today it is on private land, but can be crossed with permission of the owners.
Heavy wagons could cross at the Shallow Ford without a ferry. Other shallow river crossings are upstream at Shoals, Rockford, and Jonesville. On both sides of the river at the Shallow Ford, several major roads converged. Much of the Colonial-era road cuts can still be seen there. In 1770, the Shallow Ford became part of the Western expansion of the United Sates, when the Mulberry Fields Road opened. In 1913, the Daughters of the American Revolution erected many commemorative markers for the Daniel Boone Trail from North Carolina to Kentucky. Three of these markers were placed near the Shallow Ford. Squire and Sarah Morgan Boone arrived in the Yadkin Valley about 1751, bringing Daniel Boone with them. In 1754, Daniel married Rebecca Bryan, grand-daughter of Mr. and Mrs. Morgan Bryan, Sr., who were the first Europeans to settle here in 1748.
The Battle of Shallow Ford On October 14, 1780, between 400 Loyalists/Tories and 300 Patriots clashed in what would come to be known as the Battle of Shallow Ford. At the time, it was a considered a significant victory for the Patriot forces. The Battle of Shallow Ford occurred a week after the Battle of Kings Mountain. These two battles turned the tide of the War for Independence in North Carolina to the Patriots' advantage. Near the battle site, which is along the old Mulberry Fields Road, stands the Big Poplar Tree, which has been nominated as a witness tree to American history. The top of the very large tree is missing and local tradition believes it was removed by cannon fire during the Battle of Shallow Ford. Near the tree is the old roadbed for the Mulberry Fields Road and the grave of a Patriot soldier, Captain Henry Francis, and probable graves of 14 Loyalists/Tories killed during the battle. On February 7, 1781, General Cornwallis led his troops across the Shallow Ford in pursuit of American General Nathanael Greene in their Race for the Dan River. In March 1781, Cornwallis and Greene would clash at the Battle of Guilford Courthouse.
Huntsville Huntsville, the oldest community in the county, was begun shortly after 1750 with the arrival of Morgan Bryan, Sr., Abraham Creson, Isaac Ferree, George Forbis, and others, who first settled near the Shallow Ford. The area was first known as the Bryan Settlement after Morgan Bryan, a Pennsylvania Quaker who settled about three miles up Deep Creek from the Shallow Ford. Huntsville was incorporated in 1792, its post office was established in 1795, and commerce developed rapidly. Several stores opened for business, including the Red Store, which was operated by Jacob Clingman, father of North Carolina Congressman, United States Senator and later Confederate Brigadier General Thomas Lanier Clingman. Gen. Clingman’s boyhood home, the ―White House‖ was built from 1795-1801. It has been restored and is on the National Register of Historic Places. In April 1865, Union troops under General George Stoneman crossed the Shallow Ford to loot and burn much of Huntsville before heading south toward Salisbury. Huntsville received one of Yadkin County’s six North Carolina Civil War Trails markers in 2008. The marker was erected at the Battle Branch Café, at the intersection of the Courtney- Huntsville Road and the Farmington Road.
2.8.3 Active Community Organizations Yadkin County Historical Society Local historians formed the Yadkin County Historical Society in 1965 to save Richmond Hill and utilize it to interpret the life of the people who lived and worked there. The Society now supports local initiatives to save the history and historic properties of the Yadkin River, East Bend, and Huntsville. The Society operates an
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active program of preserving Yadkin County history, genealogy, and other historic properties, including abandoned cemeteries. The Society sponsors tours of historic Huntsville and the Shallow Ford.
Huntsville Historical Preservation Society The Huntsville Historical Preservation Society exists to protect and promote the historic community of Huntsville.
Yadkin Valley Historical Association Local historians from nine counties in the Yadkin Valley created the Yadkin Valley Historical Association in 2006 to utilize regional cooperation to preserve more local history. For the past four years, YVHA has sponsored annual historical and genealogical fairs and conferences in Yadkin, Wilkes, Iredell, and Forsyth Counties.
Yadkin-PeeDee River Trails Association This group promotes active utilization of the Yadkin River for recreation and historic preservation. Once a year, the group spends one day cleaning up a section of the river.
Yadkin RiverKeeper The Yadkin RiverKeeper program was created by local citizens in 2008 to protect the quality of the Yadkin River from polluters and other hazards.
Yadkin County Chamber of Commerce The Yadkin County Chamber of Commerce is a membership organization that supports economic development in Yadkin County.
North Carolina Arts Council The North Carolina Arts Council has promoted excellence in its many forms of artistic expression for more than 40 years, making North Carolina a better state through the arts.
Yadkin Arts Council The Yadkin Arts Council supports the development of a thriving arts community in Yadkin County.
Foothills Arts Council The mission of the Foothills Arts Council is to enrich the lives of Yadkin Valley residents and visitors through enjoyment of the visual and performing arts, and to support the work of local artists, artisans, writers, musicians and performers.
Yadkin Valley Craft Guild The Yadkin Valley Craft Guild is a non-profit membership organization that promotes craft training, education, production and marketing in an 18-county area. Its gallery and office are located at 122 W. Main St., Elkin.
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Chapter 3: Regional Connections
An essential part of this planning effort is to acknowledge the regional connections necessary to fulfill the mission of the Partnership. These connections are two-fold. First, the Partnership must connect with organizations that have a broad geographic scope and promote initiatives across the region. These connections provide the collaboration necessary for accomplishing mutual goals and for increasing Partnership organizational capacity. Second, the Partnership must strive to physically connect and assist in the implementation of regional projects well-underway. The Corridor is positioned to play a significant role in many initiatives currently being pursued by regional, state, and federal agencies. Regional connections are critical to the success of Corridor planning, development, implementation, funding and promotion. Summary Charts of Organizational Connections are included in Appendix D.
3.1 Organizational Connections Federal Agencies US Army Corp. of Engineers (Kerr Scott Reservoir) W. Kerr Scott Reservoir has a nine (9) mile multi-use trail connecting the Yadkin River Greenway to Kerr Scott Reservoir’s recreational facilities, is an active partner with the OVT, and is included on the NC Civil War Trail at Fort Hamby. The cooperation of the Reservoir’s staff is pivotal for technical planning assistance and the connection of the Corridor from Caldwell to Wilkes County. The Corps is working with a variety of state and local partners to develop additional trails for public access, and will continue to be a strong and essential partner in the Corridor initiative.
National Park Service Blue Ridge National Heritage Area As part of the BRNHA, the Corridor will be promoted as a major cultural heritage and recreational asset of the region. Funding from the BRNHA has been provided for an economic impact study of the Corridor, and will be a possible source of future grant monies.
Rivers, Trails and Conservation Assistance Program (RTCA) The Partnership received technical assistance from RTCA staff in the development of the Master Plan, made possible through a grant from the NPS.
Overmountain Victory National Historical Trail The Overmountain Victory National Historical Trail (OVT) was created by Congress in 1980 to commemorate the Revolutionary War victory by Patriot militia over British Loyalist forces at Kings Mountain, South Carolina. The 330-mile trail passes through four states which include: VA, TN, NC and SC. Approximately 64 miles of the trail parallel the Yadkin River between Happy Valley in Caldwell County and Elkin in Surry County, and approximately 67 miles of the OVT Historic Motor Route are part of the Corridor. As of January 2010, 25 of the 64 miles of OVT in the Corridor are established hiking trails. The NPS is working with a variety of state and local partners to develop the trail for public access, and will continue to be a strong and essential partner in the Corridor initiative.
US Dept of Agriculture Natural Resource Conservation Service The US Department of Agriculture provides land and watershed conservation grants and technical assistance to landowners and communities. These funds can be used to enhance natural resources that help sustain agricultural productivity and environmental quality while supporting continued economic development,
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recreation, and scenic beauty. This service could be used for stream bank stabilization, drainage and floor control projects to assist trail and recreational development.
State Agencies North Carolina Department of Commerce-Division of Tourism, Film, and Sports Development State Tourism Development Officers provided technical assistance with meeting facilitation, development of marketing and funding strategies and networking with other local, state and federal agencies. The Division of Tourism will be a strong marketing partner through its cooperative advertising programs including the Official State Travel Guide.
North Carolina Department of Environment and Natural Resources The Parks and Recreation Division’s Recreational Trails Program (RTP) provides 80% matching grants to local governments and nonprofits for trail construction, renovation, land acquisition and facilities development. The Division also operates two outdoor recreation grant programs that might be used for trail development which include the NC Parks and Recreation Trust Fund Program (PARTF) and the Federal Land and Water Conservation Fund Program (LWCF). Both of these programs provide grants to local governments on a 50% matching basis. Opportunities also exist for connectivity with State Park, Wildlife and Forest trails along the Corridor.
The Water Resources Division’s Water Resources Development Project Grant Program provides matching grants to local governments for recreational navigation, stream restoration, land acquisition and facility development for water-based recreation. The NC Clean Water Management Trust Fund provides grants up to 100% to nonprofit and governmental entities for acquisition of riparian properties for the purpose of establishing local or regional greenways.
The Wildlife Resources Commission’s NC Birding Trail Program may provide marketing opportunities for the Corridor.
North Carolina Department of Transportation (NCDOT) The NCDOT, through its Transportation Enhancement Program, provides 80% matching grants to local government entities for surface transportation enhancements designed to increase transportation choice, particularly non-motorized, and showcase/improve access to the area’s natural, historical and cultural assets. NCDOT’s Division of Bicycle and Pedestrian Transportation also assists bicycling improvement projects included in Local Transportation Improvement Programs on an 80/20 matching basis.
Local Government County Commissions and Town Councils Support for the Corridor initiative (financial and otherwise) by the local governing bodies will be essential for completion and sustainability of the Corridor.
Local Parks and Recreation Departments As developers and managers of local parks and recreation facilities (include river access and trails), local parks and recreation departments will also be key partners in development of the Corridor.
County Health Departments County Health Departments are responsible for local health education programs and will assist the Partnership with promotion of healthy lifestyle initiatives.
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Regional Development Organizations Councils of Government The three Councils of Government in the Corridor region - Northwest Piedmont Council of Governments (Davie, Forsyth, Stokes, Surry and Yadkin Counties), High Country Council of Governments (Allegheny, Ashe, Avery, Mitchell, Watauga, Wilkes and Yancey Counties) and Western Piedmont Council of Governments (Alexander, Burke, Caldwell and Catawba Counties) undertake local and regional planning and grantsmanship initiatives benefitting their respective counties. These organizations will provide assistance with planning and funding and are represented on the Partnership board.
Regional Economic Development Partnerships (EDP) Two of North Carolina’s seven Regional Economic Development Partnerships operate within the Corridor area – Piedmont Triad EDP (Surry, Yadkin and 10 other counties in the Greensboro/Winston-Salem Area) and Advantage West EDP (Caldwell, Wilkes and 21 other counties in Western NC). The Partnerships are responsible for regional economic development planning and business marketing for their region. While traditional business development has typically been the focus of their efforts, they are becoming increasingly cognizant of the value tourism and related small business development can play in economic development. They can assist with marketing and business development.
Tourism Organizations Northwest North Carolina Visitors Center The new Northwest NC Visitors Center on Hwy 421N in Wilkesboro markets and promotes the region to visitors travelling to and from the High Country and mountains of NC, as well as to visitors travelling to neighboring communities in NWNC and Wilkes County. It is the first LEEDS certified rest area in the state, and visitation is expected to be approximately 250,000 per year. Operated by the Wilkes County Chamber of Commerce, the NWNC Visitors Center will offer strong marketing opportunities for the Corridor.
Caldwell County Chamber of Commerce The Caldwell County Chamber of Commerce, through its Visitor Center, markets and promotes tourism in the City of Lenoir and Caldwell County at large. It will be important that the Corridor initiative and related events be incorporated into the county’s marketing literature and website. The Chamber will be a possible source of grant monies for the Corridor.
Wilkesboro Tourism Development Authority (TDA)/Wilkes County Chamber The Wilkesboro TDA and Wilkes County Chamber will market and promote the Corridor through their tourism marketing plans, and will be a possible source of grant monies for the Corridor.
Yadkin Valley Tourism Authority/Yadkin Valley Chamber The towns of Elkin and Jonesville have entered into a collaborative effort to provide funding and marketing management for tourism development under the Yadkin Valley Tourism Authority. TDA boards in both towns, merchants groups from both sides of the river, both town boards, and the Yadkin Valley Chamber of Commerce are combining forces to attract and serve visitors. The Chamber will incorporate the Corridor into its marketing program and will be a possible source of funding.
Mt. Airy TDA/Visitor Center The Mt. Airy Visitor Center promotes tourism in the greater Mt. Airy area with funding from the Mt. Airy TDA. The Visitor Center will incorporate the Corridor into its marketing program and will be a possible source of funding.
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Yadkin County Chamber The Yadkin County Chamber, located in Yadkinville, promotes tourism in Yadkin County with funding from the Yadkin County and Town of Yadkinville TDAs. The Chamber will incorporate the Corridor into its marketing program and will be a possible source of funding.
High Country Host North Carolina High Country Host is a membership-based tourism marketing organization serving five counties in the Northwest North Carolina (Alleghany, Ashe, Avery, Watauga and Wilkes Counties). High Country Host can be an important outlet for promoting the Corridor.
Cascade Highlands Regional Tourism Initiative A new initiative, the Cascade Highlands Regional Tourism Initiative, is a joint NC/VA regional tourism initiative serving seven counties along the I-77 Corridor in northwest NC and southwest VA. As in the case of High Country Host, it will important to include the Corridor in the organization’s marketing efforts.
Colleges Appalachian State University, Wilkes Community College, Surry Community College Wilkes Community College’s Wilkesboro campus is located close to the Yadkin River. The college wants to be a good citizen of the Yadkin Valley, and believes that greater utilization of the Yadkin River Heritage Corridor will help the economy, cultural resources, and recreational opportunities for the college’s three-county service area. With its strong focus on the viticulture industry, Surry Community College will work to support the Corridor. Appalachian State University, Wilkes Community College, and Surry Community College will promote the Yadkin River Heritage Corridor for its heritage and tourism potential. The colleges will be able to provide students for visitor surveys and studies, as well as provide training in hospitality and tourism management. Faculty of the three colleges will be a source of historical, environmental, archeological, and cultural knowledge as well as marketing expertise.
Private and Nonprofit Recreation, Trail and Conservation Organizations Greenway and Trail Organizations: Yadkin River Greenway was initiated in 1994 as a cooperative effort of citizen volunteers, landowners, and the governments of Wilkes County, North Wilkesboro, Wilkesboro, and the State of North Carolina to develop a system of greenways along the Yadkin River in Wilkes County. This organization will continue to be an important partner in trail development, maintenance and promotion.
Caldwell Pathways was organized by the County Commission in 2001 to develop a vision and master plan for a safe, accessible system of greenways, blueways and non-motorized multi-use pathways in WNC and Caldwell County. This organization will be an important partner in trail development, maintenance and promotion.
Brushy Mountain Cyclists Club was organized to promote cycling in NWNC through rides, meetings, trail building and special events. The club has assisted the Army Corp of Engineers in developing cycling trails and trail heads throughout the W. Kerr Scott Reservoir property. The club will be an important partner in trail development, maintenance and promotion.
Paddle Trail Organizations: NC Paddle Trails Association is a statewide nonprofit organization whose mission is to empower local communities in the local development, maintenance and restoration of paddle trails along NC’s rivers, thereby nurturing economically and environmentally sustainable communities. Much of this involves working with the state of North Carolina to provide infrastructure for local paddling initiatives to develop, maintain, restore and
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promote paddle trails. This Association will be an important partner in trail development, maintenance and promotion.
Yadkin Pee Dee River Trail Association is a private, non-profit corporation established in 1994 to promote policies, programs and projects which contribute to the stewardship of the Yadkin Pee Dee River Basin. The Association and the state of NC maintain a series of put-ins/take-outs for paddlers along the entire length of the river. This Association will be an important partner in trail development, maintenance and promotion.
Conservation Organizations: Land Conservancies operating in the Yadkin Valley region include Piedmont Land Conservancy, Foothills Conservancy, and Blue Ridge Rural Land Trust. The mission of these organizations is to promote the conservation and protection of important natural, scenic and open space resources through public education, advocacy, legislation, acquisition, easements, trusts and other land protection mechanisms. These organizations are assisting with land acquisition and preservation.
Yadkin River Keeper is a nonprofit membership organization whose mission is to respect, protect and improve the Yadkin Pee Dee River Basin through education, advocacy and action. Principally a watchdog and advocacy organization, the River Keeper can assist with river conservation and environmental protection issues.
3.2 Project Connections The Yadkin River Heritage Corridor has the opportunity to physically graft into regional trails initiatives presently underway. While our local trails and greenways alone are important, regional trail connections will improve opportunities for economic development, recreation, conservation and funding efforts. These physical connections are outlined below and an accompanying chart is included in Appendix D.
Overmountain Victory National Historic Trail Sixty-four (64) miles of the Corridor in Caldwell, Wilkes, and Surry counties are contiguous with the primary historic route of the Overmountain Victory National Historical Trail. Sixty-seven (67) miles are part of the OVT Commemorative Motor Route. As of January 2010, 25 miles have been dedicated as a walking trail in the Corridor study area. This includes sections in the Town of Elkin (Surry), the Yadkin River Greenway (Wilkes), W. Kerr Scott Dam & Reservoir, Patterson School, and the Yadkin River Greenway (Caldwell). The federally- backed OVT is a major partner and resource for putting trail mileage in place.
Mountains to Sea Trail The Mountains-to-Sea Trail (MST) is an enter governmental agency effort to connect by trail Clingmans Dome in the Great Smoky Mountains National Park to Jockey’s Ridge State Park on the Outer Banks, a distance of some 1000 miles. Today, more than 500 miles of the MST have been constructed and are open for the citizens and visitors of North Carolina. The MST is coterminous with the Yadkin River Heritage Corridor from Rhonda to Lewisville, a distance of approximately 38 river miles. The Partnership is in conversations with the NC Division of Parks and Recreation and the State Trails Program to include the Corridor in its plans for the MST and regional trail plans for Northwestern NC. The Corridor could serve as a significant segment of a regional trails system connecting Boone, Blowing Rock, the MST, and Pisgah National Forest lands to the MST again near the community of Ronda on the Yadkin River in Wilkes County. The completion of this 60+ mile loop trail in Northwestern NC would offer additional marketing opportunities for recreation-based tourism efforts in this region.
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NC Civil War Trail Union Gen. George Stoneman led 6,000 cavalrymen from Tennessee into Western North Carolina and Southwestern Virginia to disrupt the Confederate supply lines, destroy mines and ironworks, and to free prisoners in March and April of 1865. Stoneman hit several communities along the Corridor (Jonesville, Rockford, Siloam, Windsor’s Crossroads, Huntsville), and these events are commemorated by NC Civil War Trail highway markers. The NC Civil War Trails Program will be an important marketing resource for the Corridor.
The Yadkin Pee Dee River Trail The Yadkin Pee Dee River Trail Association maintains a number of river access points along the entire length of the Yadkin Pee Dee drainage area. They will be an important resource for improving river access.
Blue Ridge Parkway The Partnership has future plans to extend the Corridor to intersect with the Blue Ridge Parkway through Alleghany, as well as Caldwell County. This could be in the form of directional signage and designated road connectors between the Parkway and the Corridor, or connecting hiking and/or biking trail(s). Eventual linkup with the Parkway will be an important marketing tool for the Corridor.
NC Scenic Byway 268 The NC Route 268 Scenic Byway (Upper Yadkin Way) parallels the Yadkin River for a distance of 25 miles from Happy Valley in Caldwell County to Goshen near Kerr Scott Reservoir in Wilkes County. The Upper Yadkin Way byway takes motorists on a scenic adventure through the state’s northern foothills. Major attractions include W. Kerr Scott Reservoir, the town of Ferguson, home of the Tom Dooley legend, and the nearby town of Wilkesboro. The Partnership plans to apply for additional Scenic Byway designation along Hwy 268 as it parallels the Corridor.
NC Wine Trails The Corridor bisects the Yadkin Valley AVA, North Carolina’s first federally-designated wine appellation containing 30 wineries. The river and adjacent roads provide excellent access to these attractions which will be promoted along with other Corridor assets.
NC Birding Trail The NC Birding Trail is a partnership project to establish a driving trail linking great birding sites across the state. Six agencies and organizations are involved in the NC Birding Trail: NC Wildlife Resources Commission, NC State Parks, Audubon NC, US Fish & Wildlife Service, NC Sea Grant, and NC Cooperative Extension. A total of 310 birding sites have been identified throughout the state. Seventeen of these lie within this four-county region. Birding is a great leisure activity for tourists and the birding program will further promote the Corridor for nature-based tourism.
Daniel Boone Heritage Trail Daniel Boone inhabited and hunted the Yadkin River Valley for over 21 years prior to his move into Kentucky in 1773. Boone literature and history are rich and there are a number of Boone heritage sites on or near the Corridor which will be of interest to tourists. A driving trail is proposed to link tourists with Daniel Boone heritage sites throughout the Yadkin Valley. The trail would parallel or intersect the Yadkin River Heritage Corridor throughout much of its length.
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Chapter 4: Implementation Plan
4.1 Implementation Over the past 4 years, the Yadkin River Heritage Corridor Partnership has met regularly as a full committee and on a more frequent basis with a smaller steering committee meeting as necessary to handle organizational details. Partnership members have served because of their interest in the Corridor, and as representatives of their respective local/state government and private organizations. Representatives from partnership organizations will work together to implement the Yadkin River Heritage Corridor initiative. The following goals and action steps will be pursued to develop and establish the Corridor as an eco- and cultural heritage tourism destination for NWNC.
The Implementation Plan put forth in this Master Plan document, and outlined below, provides an overview of actions that the Partnership plans to pursue. A comprehensive Implementation Plan and working document will be developed to guide the organization towards the creation and establishment of the Yadkin River Heritage Corridor.
Organization & Funding
Goal: Create a sustainable, non-profit umbrella organization to provide leadership, coordinate implementation efforts, secure funding, and leverage limited resources through collaborative planning.
Actions 1. Establish and obtain Articles of Incorporation 2. Research and secure 501(c)3 tax status. 3. Establish governing board with representation from each county, local/regional/state agencies, and other stakeholders to oversee and coordinate Implementation Plan. 4. Identify a primary person responsible (PPR) for each goal and appoint subcommittees charged with developing specific initiatives to implement action items in each goal area. The subcommittees will involve key federal, state, local, and private organizations and individuals with the legal authority, resources and expertise to carry out specific initiatives. 5. Develop a strategic fundraising plan for Corridor branding, marketing, and ongoing operational support. 6. Secure recurring line item funding from Caldwell, Wilkes, Surry and Yadkin county commissions and municipalities. 7. Leverage the Partnership and regional trail projects, such as OVT and MST, for multi-applicant grant opportunities. 8. Establish permanent Executive Director position and secure office space and equipment. 9. Identify and invite other strategic partners to join board including, but not limited to, representative(s) from the Yadkin Valley Wine region, county cooperative extension agents, and county economic development offices.
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Trail Connections
Goal: Provide leadership to encourage coordination and connectivity of local greenway and paddle trail efforts, to support alternative modes of transportation, and to provide development assistance for existing state and federal trail initiatives such as the Mountains-to-Sea Trail and NPS Overmountain Victory National Historic Trail.
Action Steps: 1. Develop and maintain a comprehensive map of proposed and existing trails in the four-county region. Maintain a list of trail projects ready for implementation to identify joint-grant opportunities. 2. Identify shovel ready sections, and associated costs, of trail/greenway implementation in each Planning Sector. 3. Maintain a list of trail projects ready for implementation to identify joint-grant opportunities. 4. Explore rail system opportunities for ―rails with trails‖ and possible passenger excursions from N. Wilkesboro to Elkin. 5. Appoint Partnership liaison to provide coordination assistance to local communities and organizations in developing and implementing local trail plans. 6. Assist in the implementation/establishment, programming, and extension of state and federally- designated trails along the YRHC including the Overmountain Victory National Historic Trail, Mountains to Sea Trail, NC Civil War Trails, NC Biking Trail, NC Birding Trail, NC Yadkin River Canoe Trail, the proposed NC Daniel Boone Heritage Trail, and NC Scenic Byways. 7. Extend state-designated paddle trail further upstream to the Yadkin Valley Community Park and identify additional state supported access points to Yadkin River. 8. Work with other local and regional trail initiatives, such as the Yadkin Valley Wine Trail, to connect agri-tourism and cultural heritage assets throughout the region.
Marketing
Goal: Develop and implement a strategic marketing plan to brand the Yadkin River Heritage Corridor as a regional destination for eco- and cultural heritage tourism, as well as a recreational resource for the communities along the Corridor.
Action Steps: 1. Create a visual and verbal brand identity and positioning strategy for the Yadkin Valley region. 2. Develop an interactive website to link recreational and cultural heritage assets and organizations in the four-county region and provide downloadable maps for visitors. 3. Inventory existing marketing materials, product markets, and strategic assets and work with associated organizations to develop consistent messaging. 4. Develop pilot wayfinding program throughout the four-county region utilizing new technologies and trailblazing directional signage consistent throughout the region. 5. Partner with the Northwest NC Visitors Center to develop an interactive recreational and cultural heritage trails map of the Corridor (which would include proposed and existing trails) and surrounding counties. 6. Produce a regional map of recreational opportunities for distribution to destination marketing organizations in NWNC, the NWNC Visitor Center, NC Welcome Centers and other tourism organizations. 7. Coordinate marketing efforts with other local and regional destination marketing organizations.
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8. Encourage promotional, public relations, and product-specific initiatives (e.g., themed cultural- historic trails, river-oriented recreational and cultural events) to support regional brand and tourism destination. 9. Explore the feasibility of a state-designated heritage Corridor.
Preservation & Conservation
Goal: Encourage and promote environmental and cultural heritage preservation, as well as conservation and protection of scenic landscapes, natural resources, and open spaces.
Action Steps: 1. Promote and facilitate efforts to conserve and preserve land and open spaces through donation and purchase of conservation easements. Partner with Blue Ridge Rural Land Trust, Foothills Conservancy, Piedmont Land Conservancy and other regional land trusts and preservation organizations. 2. Encourage collaboration between area land developers/owners on the benefits of conservation- friendly development, including lower infrastructure costs, tax incentives, riparian easements along perennial streams, and development amenities (e.g., buffers, open space networks, and trail preservation). 3. Encourage and support local soil and water conservation programs to educate the public about the importance of clean water and good stewardship programs including floodplains and wetlands. 4. Encourage river and trail access points, thereby discouraging trespassing. 5. Work with W. Kerr Scott Reservoir on conservation and preservation programs.
Job Creation, Retention & Community Revitalization
Goal: Stimulate local economies through promotion of small- and medium-size business development opportunities in agri-tourism, recreation, and service businesses such as outfitter shops, canoe rentals, sporting goods retailers, wineries, and restaurants.
Action Steps: 1. Work with chambers of commerce, small business centers, Tourism Development Authorities, and economic development offices to identify and support entrepreneurial business opportunities. 2. Work with local community colleges and universities to provide support for tourism-related entrepreneurial business opportunities. 3. Promote existing tourism-related businesses through appropriate marketing materials and website 4. Develop robust, enhanced measurement tools for tracking business expansion, job retention, and job creation, including a model for more accurate reporting and accounting of tourism expenditures in rural communities.
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Health & Fitness
Goal: Encourage healthy lifestyles for residents of Caldwell, Wilkes, Surry and Yadkin counties by increasing recreational opportunities through multi-use trail development and connectivity between communities and along the Yadkin River.
Action Steps: 1. Partner with local health departments, schools and hospitals to establish community-based walking, biking, paddling, fitness and safety programs. 2. Partner with local physicians to establish and promote a ―prescription trails‖ program.
Environmental Education
Goal: Provide educational opportunities for K-12 on the benefits of environmental stewardship, outdoor recreation and triple bottom line of sustainable tourism development efforts.
Action Steps 1. Work with W. Kerr Scott Reservoir Environmental Education Center on opportunities for programming both in school systems throughout the region and on location at the Center. 2. Promote field trips to natural resource assets in the Yadkin Valley region and partner with environmental organizations on educational programming. 3. Design and construct wildlife viewing platforms on the Yadkin River that are ADA accessible.
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