2018 1 1th

Sportsnet Analyst & Former NHL General Manager

Partner- Dickinson Wright LLP & Governor - London Knights Hockey Club

11th ANNUAL PRIMETIME SPORTS MANAGEMENT CONFERENCE AND TRADE SHOW

SUNDAY, NOVEMBER 11, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO, ONTARIO

7:00 pm - Welcome Reception Sponsored by the Business of Hockey Institute: Special Presentation to Mark Chipman, Executive Chairman of the Board of True North Sports + Entertainment, and the Jets Hockey Club, who will be honoured with the Certified Hockey Professional Designation

MONDAY, NOVEMBER 12, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO

7:00 Registration and Continental Breakfast

8:15 Welcome by Caroline Cameron of Sportsnet and Conference Chairs

Brian Burke Trevor Whiffen Sportsnet Analyst & Former NHL General Partner - Dickinson Wright LLP Manager Governor – London Knights

8:30 League Operations: Sharing Best Practices

Moderator: Tom Wright Former Director of Operations - Ultimate Fighting Championship Canada, Australia & New Zealand and Former Commissioner - League

Randy Ambrosie Commissioner

Dave Andrews President & Chief Executive Officer

David Branch President – Canadian Hockey League Commissioner – Ontario Hockey League Bill Daly Deputy Commissioner

Nick Sakiewicz Commissioner National Lacrosse League

9:30 Evaluating, Drafting, and Developing Elite Athletes

Moderator: Brian Burke Former NHL General Manager Analyst - Sportsnet

Meghan Chayka Co-Founder Stathletes

Mark Hunter Former Assistant General Manager – Toronto Maple Leafs General Manager - London Knights

Mike Liut Certified NHL Player Agent Octagon Hockey

Teresa Resch Vice President of Basketball Operations and Player Development Toronto Raptors

Dr. Dana Sinclair Partner and Performance Psychologist Human Performance International

10:30 Keynote Interview: Christine Simpson Interview with Don Fehr, Executive Director of the National Hockey League Players Association

11:00 Developments in Player Safety and Wellness Moderator: Ralph Lean Distinguished Counsel in Residence Ryerson University

Patrick Burke Senior Director of Player Safety National Hockey League

Dr. Nyaka Niilampti Director of Player Wellness NFL Players Association

Camille Quenneville Chief Executive Officer Canadian Mental Health Association

Brian Ramsay Executive Director Canadian Football League Players Association

12:00 Keynote Interview: Brian Burke Interview with 2018 Hockey Hall of Fame Inductee Willie O’Ree

12:15 Networking Luncheon and Keynote Interview: Mark Chipman, Executive Chairman of True North Sports + Entertainment and the Hockey Club & George McPhee, General Manager of the Vegas Golden Knights

2:00 Current Issues in Sports Law

Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Governor – London Knights

Rick Horrow CEO – Horrow Sports Ventures & Host – “Power of Sports” Presented by Group One Thousand One on FOX Sports Regional Networks and Reuters’ “Keeping Score”

Jennifer Ko Craft Media, Sports & Entertainment Attorney Dickinson Wright – Las Vegas

Eric Macramalla Legal Analyst (TSN) & Forbes Magazine

Andrew Moss Partner, Global Head of Media & Entertainment Nolan Partners – London, England

3:00 Negotiating Player Contracts

Moderator: Brian Burke Sportsnet Analyst & Former NHL General Manager

Tim Bezbatchenko General Manager Toronto FC

Kevin Cheveldayoff General Manager Winnipeg Jets

Gil Scott President & Certified NFL Player Agent Gil Scott Sports Management

Anton Thun Certified NHL Player Agent & Co-Managing Director Quartexx Management/MFIVE Sports

4:00 The Globalization of Sports: Identifying the Next Generation of Players, Fans and Corporate Partners

Moderator: Dave Hopkinson Head of Business Operations Real Madrid C.F.

Tim Bezbatchenko General Manager Toronto FC

Heidi Browning Chief Marketing Officer National Hockey League

Jeff Deline Senior Vice President, Global Partnerships & Retail Maple Leaf Sports & Entertainment

Eric Perez President Toronto Wolfpack Rugby Team

5:00 Hockey Arbitration Competition of Canada: Mock NHL Labour Arbitration

6:00 Networking Reception in Support of You Can Play

7:00 Careers in Sport Workshop: The Power of Networking

Moderator: Dr. Lynn Lashbrook Moderator: Andrew Moss Certified NFL Player Agent & President Partner, Global Head of Media & Sports Management Worldwide Entertainment Nolan Partners

Darren Arnold Senior Director of Ticketing Hamilton Bulldogs Hockey Club

Taylor Coulis Head of Mobile Partnerships CBS Interactive

Amanda Dwyer Director of Marketing Sportsnet

David Goldstein Chief Operating Officer U Sports

Colin Gratton Account Service Representative Winnipeg Jets & True North Sports + Entertainment

Jaime McMillan Senior Director, Administration & Operations Toronto FC &

Aaron Sinukoff Account Manager, New Business Development Maple Leaf Sports & Entertainment

Justin Vandenberg Senior Client Partner Twitter Canada

*Stay tuned for additional Workshop Speaker releases

9:00 Day One of the Conference Concludes

TUESDAY, NOVEMBER 13, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO, ONTARIO

7:45 Registration and Continental Breakfast

8:15 Welcome by Caroline Cameron of Sportsnet

8:30 Creative Marketing Strategies

Moderator: Dr. Cheri Bradish Chair in Sport Marketing Ted Rogers School of Management – Ryerson University

John Doig Vice President & Chief Marketing Officer Scotiabank Shannon Hosford Senior Vice President, Marketing & Fan Experience Maple Leaf Sports & Entertainment

Laurie Kepron Group Vice President, Integrated Marketing National Hockey League

Marnie Starkman Vice President, Marketing and Events Toronto Blue Jays

9:30 Corporate Partnerships: Evaluating Your Return on Investment

Moderator: Brian Cooper President and CEO MKTG Canada

Dave Hopkinson Head of Business Operations Real Madrid C.F.

Leah MacNab Senior Director, Marketing Partnerships NBA Canada

Matt Roberts Global Research Director Formula One

Eric Wright President & Executive Director of Research Joyce Julius & Associates

10:30 Keynote Interview: Brian Burke Interview with Jayna Hefford – 2018 Hockey Hall of Fame Inductee and Commissioner of the Canadian Women’s Hockey League

11:00 Corporate Social Responsibility: The Importance of Giving Back Moderator: Michael Bartlett Head, Community Affairs & Events MLSE Foundation

Jessica Berman Vice-President, Special Projects & Corporate Social Responsibility National Hockey League

Ashley Curran Associate Vice President, Community Investment Canadian Tire Corporation

Jacqueline Ryan Vice President, Sponsorship Marketing and Global Philanthropy Scotiabank

12:00 Networking Luncheon and Keynote Interview: Details TBD

2:00 Developments in Sports Media

Moderator: Nelson Millman Former Vice President and General Manager – THE FAN590 Owner – Millman Media Consulting

Rob Corte Vice President, Sportsnet & NHL Production Rogers

Mark Milliere Senior Vice-President & General Manager TSN

John Shannon Broadcaster Sportsnet

3:00 Selling Tickets in a Crowded Marketplace Moderator: Tom Anselmi Former President Toronto Maple Leafs & Ottawa Senators

Matt Afinec President & COO, Business Operations Hamilton Tiger-Cats Football Club

Jeff Atkinson President Honda Indy

Tom Pistore Vice President, Ticket Sales & Service Maple Leaf Sports & Entertainment

Knesia Sholdra Director of Ticketing Toronto Rock Lacrosse Club

4:00 Enhancing the Fan Experience

Moderator: Mark Francis Sports Business Professor UCLA Anderson Center for Media, Entertainment & Sports

Taylor Coulis Head of Mobile Partnerships CBS Interactive

Jeff Hunt President – OSEG Sports (Ottawa Redblacks, Ottawa 67s, Ottawa Fury) Director – Fandom Sports Media

Bill Manning President Toronto FC & Toronto Argonauts

Bruce Popko Chief Operating Officer Buffalo Bills, Buffalo Sabres, Buffalo Bandits

Janet Marie Smith (Invited) Senior Vice President, Planning and Development Los Angeles Dodgers

5:00 Networking Reception in Support of You Can Play

6:00 The 11th Annual PrimeTime Sports Management Conference & Trade Show Concludes