2018 1 1th Sportsnet Analyst & Former NHL General Manager Partner- Dickinson Wright LLP & Governor - London Knights Hockey Club 11th ANNUAL PRIMETIME SPORTS MANAGEMENT CONFERENCE AND TRADE SHOW SUNDAY, NOVEMBER 11, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO, ONTARIO 7:00 pm - Welcome Reception Sponsored by the Business of Hockey Institute: Special Presentation to Mark Chipman, Executive Chairman of the Board of True North Sports + Entertainment, and the Winnipeg Jets Hockey Club, who will be honoured with the Certified Hockey Professional Designation MONDAY, NOVEMBER 12, 2018 WESTIN HARBOUR CASTLE HOTEL TORONTO, ONTARIO 7:00 Registration and Continental Breakfast 8:15 Welcome by Caroline Cameron of Sportsnet and Conference Chairs Brian Burke Trevor Whiffen Sportsnet Analyst & Former NHL General Partner - Dickinson Wright LLP Manager Governor – London Knights 8:30 League Operations: Sharing Best Practices Moderator: Tom Wright Former Director of Operations - Ultimate Fighting Championship Canada, Australia & New Zealand and Former Commissioner - Canadian Football League Randy Ambrosie Commissioner Canadian Football League Dave Andrews President & Chief Executive Officer American Hockey League David Branch President – Canadian Hockey League Commissioner – Ontario Hockey League Bill Daly Deputy Commissioner National Hockey League Nick Sakiewicz Commissioner National Lacrosse League 9:30 Evaluating, Drafting, and Developing Elite Athletes Moderator: Brian Burke Former NHL General Manager Analyst - Sportsnet Meghan Chayka Co-Founder Stathletes Mark Hunter Former Assistant General Manager – Toronto Maple Leafs General Manager - London Knights Mike Liut Certified NHL Player Agent Octagon Hockey Teresa Resch Vice President of Basketball Operations and Player Development Toronto Raptors Dr. Dana Sinclair Partner and Performance Psychologist Human Performance International 10:30 Keynote Interview: Christine Simpson Interview with Don Fehr, Executive Director of the National Hockey League Players Association 11:00 Developments in Player Safety and Wellness Moderator: Ralph Lean Distinguished Counsel in Residence Ryerson University Patrick Burke Senior Director of Player Safety National Hockey League Dr. Nyaka Niilampti Director of Player Wellness NFL Players Association Camille Quenneville Chief Executive Officer Canadian Mental Health Association Brian Ramsay Executive Director Canadian Football League Players Association 12:00 Keynote Interview: Brian Burke Interview with 2018 Hockey Hall of Fame Inductee Willie O’Ree 12:15 Networking Luncheon and Keynote Interview: Mark Chipman, Executive Chairman of True North Sports + Entertainment and the Winnipeg Jets Hockey Club & George McPhee, General Manager of the Vegas Golden Knights 2:00 Current Issues in Sports Law Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Governor – London Knights Rick Horrow CEO – Horrow Sports Ventures & Host – “Power of Sports” Presented by Group One Thousand One on FOX Sports Regional Networks and Reuters’ “Keeping Score” Jennifer Ko Craft Media, Sports & Entertainment Attorney Dickinson Wright – Las Vegas Eric Macramalla Legal Analyst The Sports Network (TSN) & Forbes Magazine Andrew Moss Partner, Global Head of Media & Entertainment Nolan Partners – London, England 3:00 Negotiating Player Contracts Moderator: Brian Burke Sportsnet Analyst & Former NHL General Manager Tim Bezbatchenko General Manager Toronto FC Kevin Cheveldayoff General Manager Winnipeg Jets Gil Scott President & Certified NFL Player Agent Gil Scott Sports Management Anton Thun Certified NHL Player Agent & Co-Managing Director Quartexx Management/MFIVE Sports 4:00 The Globalization of Sports: Identifying the Next Generation of Players, Fans and Corporate Partners Moderator: Dave Hopkinson Head of Business Operations Real Madrid C.F. Tim Bezbatchenko General Manager Toronto FC Heidi Browning Chief Marketing Officer National Hockey League Jeff Deline Senior Vice President, Global Partnerships & Retail Maple Leaf Sports & Entertainment Eric Perez President Toronto Wolfpack Rugby Team 5:00 Hockey Arbitration Competition of Canada: Mock NHL Labour Arbitration 6:00 Networking Reception in Support of You Can Play 7:00 Careers in Sport Workshop: The Power of Networking Moderator: Dr. Lynn Lashbrook Moderator: Andrew Moss Certified NFL Player Agent & President Partner, Global Head of Media & Sports Management Worldwide Entertainment Nolan Partners Darren Arnold Senior Director of Ticketing Hamilton Bulldogs Hockey Club Taylor Coulis Head of Mobile Partnerships CBS Interactive Amanda Dwyer Director of Marketing Sportsnet David Goldstein Chief Operating Officer U Sports Colin Gratton Account Service Representative Winnipeg Jets & True North Sports + Entertainment Jaime McMillan Senior Director, Administration & Operations Toronto FC & Toronto Argonauts Aaron Sinukoff Account Manager, New Business Development Maple Leaf Sports & Entertainment Justin Vandenberg Senior Client Partner Twitter Canada *Stay tuned for additional Workshop Speaker releases 9:00 Day One of the Conference Concludes TUESDAY, NOVEMBER 13, 2018 WESTIN HARBOUR CASTLE HOTEL – TORONTO, ONTARIO 7:45 Registration and Continental Breakfast 8:15 Welcome by Caroline Cameron of Sportsnet 8:30 Creative Marketing Strategies Moderator: Dr. Cheri Bradish Chair in Sport Marketing Ted Rogers School of Management – Ryerson University John Doig Vice President & Chief Marketing Officer Scotiabank Shannon Hosford Senior Vice President, Marketing & Fan Experience Maple Leaf Sports & Entertainment Laurie Kepron Group Vice President, Integrated Marketing National Hockey League Marnie Starkman Vice President, Marketing and Events Toronto Blue Jays 9:30 Corporate Partnerships: Evaluating Your Return on Investment Moderator: Brian Cooper President and CEO MKTG Canada Dave Hopkinson Head of Business Operations Real Madrid C.F. Leah MacNab Senior Director, Marketing Partnerships NBA Canada Matt Roberts Global Research Director Formula One Eric Wright President & Executive Director of Research Joyce Julius & Associates 10:30 Keynote Interview: Brian Burke Interview with Jayna Hefford – 2018 Hockey Hall of Fame Inductee and Commissioner of the Canadian Women’s Hockey League 11:00 Corporate Social Responsibility: The Importance of Giving Back Moderator: Michael Bartlett Head, Community Affairs & Events MLSE Foundation Jessica Berman Vice-President, Special Projects & Corporate Social Responsibility National Hockey League Ashley Curran Associate Vice President, Community Investment Canadian Tire Corporation Jacqueline Ryan Vice President, Sponsorship Marketing and Global Philanthropy Scotiabank 12:00 Networking Luncheon and Keynote Interview: Details TBD 2:00 Developments in Sports Media Moderator: Nelson Millman Former Vice President and General Manager – THE FAN590 Owner – Millman Media Consulting Rob Corte Vice President, Sportsnet & NHL Production Rogers Mark Milliere Senior Vice-President & General Manager TSN John Shannon Broadcaster Sportsnet 3:00 Selling Tickets in a Crowded Marketplace Moderator: Tom Anselmi Former President Toronto Maple Leafs & Ottawa Senators Matt Afinec President & COO, Business Operations Hamilton Tiger-Cats Football Club Jeff Atkinson President Honda Indy Tom Pistore Vice President, Ticket Sales & Service Maple Leaf Sports & Entertainment Knesia Sholdra Director of Ticketing Toronto Rock Lacrosse Club 4:00 Enhancing the Fan Experience Moderator: Mark Francis Sports Business Professor UCLA Anderson Center for Media, Entertainment & Sports Taylor Coulis Head of Mobile Partnerships CBS Interactive Jeff Hunt President – OSEG Sports (Ottawa Redblacks, Ottawa 67s, Ottawa Fury) Director – Fandom Sports Media Bill Manning President Toronto FC & Toronto Argonauts Bruce Popko Chief Operating Officer Buffalo Bills, Buffalo Sabres, Buffalo Bandits Janet Marie Smith (Invited) Senior Vice President, Planning and Development Los Angeles Dodgers 5:00 Networking Reception in Support of You Can Play 6:00 The 11th Annual PrimeTime Sports Management Conference & Trade Show Concludes .