DOCUMENT RESUME EM 009 206 ED 055 405 AUTHOR Elliott, Richard B., Comp. of the Western TITLE Report of theFirst Annual Conference Educational Society forTelecommunications. PUB DATE Feb 71 Conference (San Diego, NOTE 172p.; Proceedings of California, February22-26, 1971) EDRS PRICE MF-$0.65 HC-$6.58 Cable Television;Commercial DESCRIPTORS Broadcast Industry; Radio; Television; *ConferenceReports; Educational *Educational Technology;*Instructional Television; Political Issues;Production Techniques;Public Support; Radio;*Telecommunication; Television IDENTIFIERS Open Universityof Great Britain ABSTRACT The material inthis report consistsof session speeches andthe transcriptions of audiotapesof the general The topics of reports of theconcurrent sessionsof this conference. of the the six generalsession speeches were:the responsibility commercial educational communicatorin the political process, television and social television programingfor children, architecture, the futureof broadcasting,the ABC of cable technology. Some 27 television, and the futureof educational concurrent session reportscovered public andinstructional television programing forcable television,on-site school agencies, television, telecommunicationsand public service for educational low-budget televisiontechniques, community support Britain. The techniques television, and the OpenUnivetsity of Great telecommunication of filming fortelevision, careerplanning for and broadcastingin the Far students, student-operatedce.mpu3 radio, of concurrentsessions. East and Germany werealso along the subjects participants and otherbackguAnd A directoryof the conference included in the report. information about theconference are also (JY) THE UAL FEB_ 22-26,1971 ' Date Permission to reproducethis copyrighted material has been granted by-, r---/. je" to ERIC and organizationsoperating under agreements with the U.S. Office of Education. Further rcfroduction outside the ERIC system requiresthe permission of the copyright owner. TiEPPOCIT pERmiST,OY ANTAL, T7I,P-' EC: 1ERU HAs SEI s cker,a. "?..) if;ott r0 iRl. AND ORGAN,2AT,ONS i 1HL U S OFFIcE UNDER REEMEN1Li REPRODLTCTION LiiEOL7CAPON I ETFITHEil OUISICE THE ERiC SYSTEMRECUIRES PER MISSION W. 7HE CCP'IRIUTO OWNER FORWARD This report has been compiledspecifically for the participants of First WEST Conferenceand is not available for general distribution. The General Session speeches wereaudio tapes recorded and transcribed as faithfully as possible.Some necessary editing of the speeches was performed. The Concurrent sessions werereported by conference participants. Therefore omissions in reportingcertain of these sessions isdue to the fact that the report forthat session was never received. Compiled and Edited by: Richard B. Elliott, Coordinator Instructional Television Center San Jose State College U.S. DEPARTMENT OF HEALTH. EDUCATION & WELFARE OFFICE OF EDUCATION THIS DOCUMENT HAS BEEN REPRO- DUCED EXACTLY AS RECEIVED FROM Graphics work by: THE PERSON OR ORGANIZATION ORIG- INATING IT POINTS OF VIEW OR OPIN- IONS STATED DO NOT NECESSARILY REPRESENT OFFICIAL OFFICE OF EDU- Romualdo Lopez, Graphics Artist CATION POSITION OR POLICY Instructional Television Center San Jose State College Photography by: Pacific Combat PhotographicUnit TABLE OF CONTENTS Forward Table of Contents ii Program 1 Registration 15 Opening Ceremonies and Openingof Mehibits 16 General Sessions 17 The Responsibility of theEducational Communicator in the Political Process, Hon. LicnelVanDeerlin 18 ETV: The Whiter Grey, RobertTschirgi 24 Television and Social Architecture,Richard Farson 31 WEST Business Meeting: Speaker, Go-yHess, President, WEST ...40 ...42 ...With the Emphasis on Communication,Saniord I. Berman . Broadcasting: Whither Now?, Mark Evans 43 The ABC of Cable Television, DonaldV. Taverner 52 Educational Technology: Today andTomnrrow, Andrew F. Inglis ...60 Convention Center and SanDiego State TV at Work 64 Concurrent Sessions 65 The PTV and ITV ProgrammingPotential for CATV 66 A Two-Way Street On-Site School TV: TwoApproaches 68 Telecommunications and Public ServiceAgencies 71 Breaking the ITV UtilizationStereotype 73 Low Budget TV Pro4uctionTechniqves: . A Workshop, Parts I and 11.... .74 Community Needs and Support:Developing and Informed Local Audience ThroughVolunteer Effort and Involvement 77 The Three Faces of ITV 79 The Open University 81 Non-Broadcast Distribution ofEducational Programming - Part I ...82 Establishment Media Cover the Campus 83 Closing the Rap Gap .85 Techniques of Filming for TV .87 Put the Media to Work inBroadcast Education 88 Television for Training: CaseStudies .90 Career Planning 92 Racism in Broadcasting 93 Criterion Testing 95 Super-8 in Schorsls ..98 Student-Operated Campus Radio ..100 Investigative Reporting in Commercialand Public Television .103 Educational Broadcasting Across theBoaa--ders 105 Articulation for Two-Year and Four-YearBroadcasting Students ....108 Children's Television Workshop Report: Sesame Street and the NewReading Series 109 Medical Television 110 When the Masses Use the Media 113 How Music Fight/Helps Dialogue inRadio and TV .114 Broadcasting in Other Countries: Far Easternand German Educational Television and Radio 116 iv The Exhibits 118 Best of WEST Awards 122 Merit Awards .124 Officers and Directors of WEST 125 Conference Planning .126 Participzvv.ts 128 7 Program Tuesday, February 23 "What Are TheProblems?" 8:00- 8:00 p.m. REGISTRATION North Foyer 9:00 a.m. OPENING SESSION San Diego Room Color Guard: U.S. Marine Corps Recruit Depot San Diego Welcome: Gary Hess, President, WEST 9:15 a.m. GENERAL SESSION San Diego Room Chairman: John D. Summerfield General Manager KPBS, San Diego "The Responsibility of theEducational Communicator in the Political Process". Speaker: Hon. Lionel VanDeerlin, U.S. House of Representatives 37th District, California 10:00 a.m.GENERAL SESSION San Diego Room Chairman: John P. Witherspoon Director of Television Activities Corporation for Public Broadcasting "ETV: The Whiter Grey" Speaker: Robert Tschirgi, lVI, D. , PhD. Professor of Neurosciences School. of Medicine, University of California, San Diego 11:00 a.rp.GENERAL SESSION San Diego Room Chairman: C.A. (Shelly) Lewis Head, Special Programs, University of California, San Diego, Extension 'Television and Social Architecture: Speaker: Richard Farson, PhD. Dean, School of Design, California Institute of the Arts 12 noon OPENING OF EXHIBITS Town & Country Room (Exhibits will be open continuously from noon until 6:00 p.m.) 1:30 p.m. GENERAL SESSION San Diego Room Chairman: Gary Hess, President, WEST WEST Business Meeting 8 1 2:30 p.m. GENERAL SESSION San Diego Room Chairman: Mark Hathaway Utah State Direetor, WEST .with the Emphasis on Commun- ication". Speaker: Sanford I. Berman, PhD. Executive Director, International Communication Institute. Suthor: Consultant to Industry, and Dr. Michael Dean, Hypnotist. 5:00- 7:00 p.m. WINE TASTING PARTY Tiki Hut 8:00 p.m. GENERAL SESSION San Diego Room Chairman: Patricia Swenson, Radio/TV Supervisor KBPS, Portland. "Broadcasting: Whither Now?" Speaker: Mark Evans, Vice President Public Affairs, Metromedia, inc. Wednesday, February 24 "Where Do We Stapd?" 7:30 a.m. WEN BOARD BREAKFAST Chamber Room 8:00- 8:00 p.m. REGISTRATION North Foyer 9:00- 7:00 p.m. EXHIBITS(open continuously) San Diego Room 9:00 a.m. GENERAL SESSION San Diego Room "Washington Report" Status Report by Organizations: NAEB - Chalmers H. Marquis CPB-John P. Witherspoon NPR-Donald R. Quayle PBS -Hartford N. Gunn, Jr. JCET -Frank W. Norwood PBEC -Wayne Miller AECT - June Dilworth Status of Pending Legislation: Copyright: H. Holt Riddleberger (NAEB) Facilities: Raymond Stanley (USOE) Long Range Financing: William E. Duke (CPB) 2 Regulatory Matters: CATV: H. Holt Riddleberger (NAEB) Equal Employment: LionelJ. Monagas (NAEB) ITVS, Satellites, Pay-TV:Frank W. Norwood (JCET) Adminstration Role and Priorities Chalmers ff. Marquis 11:00 a.m.FOLLOW-UP SESSIONS (An opportunity to talkwith Organization Representatives) CPB/PCEC/NFPB San Diego Room NAEB/NER/ETS Council Room FCC Chamber Room NPR Cabinet Room PBS Forum Room JCET/AECT Senate Room 1:00- 1:30 p.m, GENERAL SESSION San Diego Room Chairman: Ethel Booth, Materials Specialist, BeverlyHills Unified School District. "The ABC of Cable Television" Speaker: Donald V. Taverner President, National Cable Television Association. 1:30 p.m. CONCURRENT SEMINARS Broadcastim San Diego Room Chairman: Bradford Warner,KPBS "The FCC, Ascertainmentof Community Needs, and You" Speaker: Robert L. Hilliard,Chief, Educational BroadcastingBranch, FCC. Instruction Council Room "The PTV and ITV Programming Potential for CATV: A Two-Way Street" A rap session on waysof improving programming onCATV. Chairman: Ethel Booth, Materials Specialist, BeverlyHills Unified School District. 3 10 Participants: Henry R.McCarty Director, Audio-Visualsection San Diego CountyDepartment of Education. Charles J. Vento, VITA Henry Goldstein,Chief Executive Mission Cable TV, SanDiego David Lewine, NationalProgram Director, TM CommunicationsCo. Thomas E. Clayton Manager, San DiegoArea ITV Authority Instruction Chamber Room Chairman: Robert Holstin, Arizona State Director, WEST "On-Site School TV: Two Approaches" Speakers: Joan Seoul ler TV Teacher Lee Elementary School, SanDiego Larry H. Nigglie Director of Instructional Television, San Marcos High School, San Marcos, California Special Cabinet Room Chairman: Allen M. Zeltzer, Direc- tor, Instructional Media Center, California State College, Fullerton "Telecommunications