Right At Home Realty www.rightathomerealty.com

CB 02 Right At Home Realty SERVICES CB

Right At Home Realty 4 SERVICES • Right At Home Realty

Despite its short history in the marketplace, Right At Home Realty has experienced exceptional growth since it opened its door in 2004. Looking to be more competitive with the major market leaders, Right At Home Realty re- cruited Don Kottick, a former Vice-President with Royal LePage, who now serves as the company president. Kottick’s mandate is to grow brand awareness, increase value propositions, and to best utilize training and technology to push the organization to the forefront of the marketplace. Kottick spoke with The Canadian Business Journal about the real estate opportunities that Don Kottick, President, exist within the GTA and surrounding region, Right at Home Realty plus the growth he anticipates for the company on the road ahead. Right At Home Realty is Canada’s largest “We still have some more opportunity to grow independently owned real estate brokerage*. further in the GTA. Once we’re satisfied that we’re entrenched in all areas, we’ll look at expanding out- With more than 2,400 sales professionals side of the GTA,” Kottick summarized. “Over time, across the Greater Area, and new offices we’ll grow within . Our short-term is in the opening last year in Durham, Oakville, and Burl- GTA and then into the Greater Ontario market. ington, Right At Home Realty continues to further “I firmly believe that our business model is expand its market presence, already with offices the model of the future. The beauty is that our in Toronto, Richmond Hill, and . model is recession-proof. When the economy As a member of the Toronto Real Estate starts to slow down, our model becomes Board, Right At Home Realty ranked first in the much more attractive. Our model empowers number of homes sold (combined listed and salespeople. The last time the market turned, our sold units) in 2010 through to 2012 in Toronto. recruiting numbers increased dramatically.” MAY 2013 • The Canadian Business Journal 5

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Competitive Landscape the organization has been entrenched in the Right At Home Realty stands out in the marketplace marketplace for less than a decade. because of its unique business model. Whereas Right At Home Realty’s model allows it the more traditional brokerages are burdened with financial room to offer a competitive commission inherent costs like overhead, long-term leases, split model, setting it apart from the competition franchise fees, and operating costs, Right At Home who cannot offer such a model because of re- Realty’s model works on the economies of scale. strictive costs. That makes it sustainable. As the first to the market “We’re closing the gap between the traditional with such a model, Right At Home Realty presents a brokers and making it difficult for them to compete challenge to its competition. with us. It’s difficult for anyone to try to compete By the numbers, there are more than with us because, now at 2,400 sales professionals, 37,000 Realtors® trading in the GTA, of we’re a force to be reckoned with,” Kottick de- which 6.5 per cent belong to Right At Home scribed. “Our commission plan is very transparent Realty, exceptional market share given that whereas with traditional brokers they have all kinds 6 SERVICES • Right At Home Realty MAY 2013 • The Canadian Business Journal 7

of different plans offered to different people. We have one plan for everybody in the company.”

Right At Home University Not only does Right At Home Realty offer its sales professionals attractive commission packages, it also offers professional development opportu- nities, instituted under its professional training program known as Right At Home University.

“We want to make sure that the skills and We at Better Of ce Equipment, sell and service SHARP multi-functional printers and copiers, as well as high quality abilities of our sales professionals are continually shredders. We are speci cally a SHARP authorized dealer that services the GTA area, and have been doing so since 1995. upgraded and honed,” Kottick described. “We Contact us for all your printer and copier needs. have brought in a very professional management www.boe.to | 127 Imperial Street, Toronto, Ontario M5P 1C7 T (416) 486-8000, F (416) 489-2956 | [email protected] team within each of our branches, with highly trained professional managers running each branch, and we also have strong ties with the key industry players, such as RBC Royal Bank, Real Estate Institute of Canada, a leading train- Imagemaker360, and Idealogical, to further ing institute within the [real estate] industry.” advance its value to the marketplace. With a mandate to grow consumer “In eight years, this company has come out awareness of the brand, Right At Home of nowhere and is now the largest independent Realty has developed and implemented a in all of Canada,” Kottick concluded. “We contin- comprehensive marketing campaign that ue to grow and we have a great reputation, where includes a complete retooling of its website and we’re attracting great agents. Right At Home marketing materials, and has increased access Realty is a great Canadian success story.” CB to technology for its sales professionals to more readily gain vital market analytics. Advanced www.rightathomerealty.com technology infrastructure continues to push the company forward. Additionally, Right At Home *Real Trends – Canadian Top Brokerages report Realty has formed strategic partnerships with 2012, based on transactions. GEORGE MEDIA NETWORK

AS SEEN IN THE MAY 2013 ISSUE OF THE CANADIAN BUSINESS JOURNAL

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